Management International Review最新文献

Relationships between subsidiary managers and headquarters (HQ) have been investigated through various research methods in the international management field. The diary method is an experience-based research method that helps to tap into the actions, reactions, and emotions of managers working in the international domain. To our knowledge, no study has shed light on subsidiary-headquarters relations using insights from subsidiary managers’ diaries. We introduce the diary method to international management research and present an illustrative study on subsidiary-HQ relations, based on diaries written by fourteen subsidiary managers. We note that subsidiary managers display multiple types of emotions when dealing with their corporate HQ. We discuss how the diary method can enrich international management research, and in particular studies on multi-level subsidiary-HQ relations. Based on our illustrative study, we propose guidelines for using the diary method in the international management field by providing insights into the diary study preparation, the collection of diary data, and data analysis.

Despite the increasing importance of social innovation, research seeking to illuminate how firms engage in social innovation in emerging markets is limited. Utilizing survey data from 143 Pakistani micro-multinational firms operating in other emerging markets, this study examined how these firms undertook social innovation practices in host emerging markets. The findings indicate that the social innovation practices of these firms in host emerging markets are influenced by dynamic marketing capabilities. Furthermore, this influence is mediated by social embeddedness in the host market. Moreover, this mediated influence is positively moderated by a socially supportive culture of the host market. The impact of marketing capabilities on value creation in host emerging markets involves the serial mediation of social embeddedness and social innovation practices. The study demonstrates how resource-constrained emerging-market micro-multinational firms can generate value in host emerging markets, thereby validating the efficacy of dynamic marketing capabilities in the context of social innovation in emerging markets. The study also discusses practical and policy implications.

Born global firms (BGs) contribute significantly to economic growth, but few studies have examined the post-internationalization stage of BGs. In addition, studies of the impact of changes in strategic aspects as BGs mature on BG performance and survival have yielded conflicting results. To address this gap in knowledge, the present study examines the relationships between intelligence generation and innovation orientation, and branding strategies as moderated by maturity. The data were received from 133 senior managers of BGs of various ages. The analysis shows that BG maturity negatively moderates the relationship between intelligence generation and functional branding strategy but does not influence the relationships of innovation orientation with branding strategies. Furthermore, emotional branding showed stable association with both financial and market performance indicators. This study demonstrates that maturity affects the orientations and performance of BGs and calls for a reassessment of the competitive international strategy of BGs at the post-entry stage.

The purpose of this study is to examine the internal and external factors that influence the location choice decision of family firms. Drawing on two streams of literature—family firm and international business—we investigate the role that inward FDI (IFDI) and firm’s heterogeneity (ownership structure and management type) play in the location choice of family firms. Our analysis of a large sample of family firms (N = 278) from India suggests that IFDI is positively associated with a greater likelihood of advanced economy location choice compared to the choice of emerging economies. Our results also reveal that the relationship between IFDI and advanced economy location choice is stronger for family-controlled firms than for family-influenced firms. In addition, results demonstrate that within family-controlled firms, the above positive relationship is stronger for firms that are professionally-managed than for firms that are family-managed. The study concludes by explaining the theoretical and managerial implications of the findings and highlighting avenues of future research.