Pub Date : 2021-07-01DOI: 10.1177/07439156211000355
Lucie K. Ozanne, J. Ozanne
Communities are increasingly confronted with disasters that bring acute and chronic challenges. Previous research highlights the importance of ad hoc marketing exchange systems for expanding community resource capacities following a disaster. The current study builds on this research, taking a granular look at an existing ad hoc marketing system that provided exchange services before a disaster. Prior to an earthquake, this ad hoc system built three forms of social capital—structural, cognitive, and relational—and expanded latent capacities for self-organizing and learning. Following a natural disaster, the ad hoc marketing system flexed to meet individual and community needs. Specifically, three types of learning—routine, extended routine, and improvisational—emerged, mobilizing existing social capital to deliver recovery services and goods. This study highlights the delivery of recovery goods and services as an ad hoc marketing system evolved to become a learning system during the months and years of recovery. Implications are explored for citizens, municipalities, policy makers, and businesses by highlighting the importance of building and practicing diverse forms of social capital before a disturbance so that capacities can be mobilized during recovery.
{"title":"Disaster Recovery: How Ad Hoc Marketing Systems Build and Mobilize Social Capital for Service Delivery","authors":"Lucie K. Ozanne, J. Ozanne","doi":"10.1177/07439156211000355","DOIUrl":"https://doi.org/10.1177/07439156211000355","url":null,"abstract":"Communities are increasingly confronted with disasters that bring acute and chronic challenges. Previous research highlights the importance of ad hoc marketing exchange systems for expanding community resource capacities following a disaster. The current study builds on this research, taking a granular look at an existing ad hoc marketing system that provided exchange services before a disaster. Prior to an earthquake, this ad hoc system built three forms of social capital—structural, cognitive, and relational—and expanded latent capacities for self-organizing and learning. Following a natural disaster, the ad hoc marketing system flexed to meet individual and community needs. Specifically, three types of learning—routine, extended routine, and improvisational—emerged, mobilizing existing social capital to deliver recovery services and goods. This study highlights the delivery of recovery goods and services as an ad hoc marketing system evolved to become a learning system during the months and years of recovery. Implications are explored for citizens, municipalities, policy makers, and businesses by highlighting the importance of building and practicing diverse forms of social capital before a disturbance so that capacities can be mobilized during recovery.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"1 1","pages":"372 - 388"},"PeriodicalIF":7.8,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90196500","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-01DOI: 10.1177/0743915620922873
Jeffrey R. Parker, Iman Paul, Ryan Hamilton, Omar Rodriguez-Vila, Sundar G. Bharadwaj
This research finds that how a firm conveys a food’s organic nature through an organic label impacts consumers’ evaluation of that food. Consistent with previous research, adding organic labels to foods is detrimental to evaluations of vice (but not virtue) foods, but simple changes to the structure of the organic label attenuate the negative effect of such labels on evaluations of vice foods. Specifically, whereas product-level organic labels (e.g., “organic burrito”) result in lower evaluations of vice foods, ingredient-level organic labels (e.g., “burrito with all organic ingredients”) do not. No effect of organic label structure is found for virtue foods. The authors draw on theories of feature-based categorical typicality and fluency to suggest one psychological process by which organic label structure can impact consumers’ evaluations of vice foods.
{"title":"How Product Type and Organic Label Structure Combine to Influence Consumers’ Evaluations of Organic Foods","authors":"Jeffrey R. Parker, Iman Paul, Ryan Hamilton, Omar Rodriguez-Vila, Sundar G. Bharadwaj","doi":"10.1177/0743915620922873","DOIUrl":"https://doi.org/10.1177/0743915620922873","url":null,"abstract":"This research finds that how a firm conveys a food’s organic nature through an organic label impacts consumers’ evaluation of that food. Consistent with previous research, adding organic labels to foods is detrimental to evaluations of vice (but not virtue) foods, but simple changes to the structure of the organic label attenuate the negative effect of such labels on evaluations of vice foods. Specifically, whereas product-level organic labels (e.g., “organic burrito”) result in lower evaluations of vice foods, ingredient-level organic labels (e.g., “burrito with all organic ingredients”) do not. No effect of organic label structure is found for virtue foods. The authors draw on theories of feature-based categorical typicality and fluency to suggest one psychological process by which organic label structure can impact consumers’ evaluations of vice foods.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"61 1","pages":"419 - 428"},"PeriodicalIF":7.8,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83787593","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-04DOI: 10.1177/07439156211019035
Mia Birau, Diogo Hildebrand, C. Werle
Both regulatory agencies and nonprofit organizations seek to understand how various tactics and appeals contained in food and public health advertisements might influence the food intake of an increasingly dieting-conscious population. This article addresses this important issue by examining how consumers who are concerned with their diets react to rich images of unhealthy food consumption. Results of two experiments show that exposure to food advertisements containing unhealthy food consumption imagery reduces food intake among consumers chronically concerned with dieting, whereas a third experiment shows a similar decrease in intended consumption when a public health advertisement portrays the consumption of unhealthy food. These findings in turn offer guidelines for maximizing the effectiveness of messages that attempt to promote healthy eating habits. In addition, this research provides theoretical contributions to the self-control and mental imagery research domains, which have public policy implications for regulatory agencies and nonprofit organizations.
{"title":"How Communications That Portray Unhealthy Food Consumption Reduce Food Intake Among Dieters","authors":"Mia Birau, Diogo Hildebrand, C. Werle","doi":"10.1177/07439156211019035","DOIUrl":"https://doi.org/10.1177/07439156211019035","url":null,"abstract":"Both regulatory agencies and nonprofit organizations seek to understand how various tactics and appeals contained in food and public health advertisements might influence the food intake of an increasingly dieting-conscious population. This article addresses this important issue by examining how consumers who are concerned with their diets react to rich images of unhealthy food consumption. Results of two experiments show that exposure to food advertisements containing unhealthy food consumption imagery reduces food intake among consumers chronically concerned with dieting, whereas a third experiment shows a similar decrease in intended consumption when a public health advertisement portrays the consumption of unhealthy food. These findings in turn offer guidelines for maximizing the effectiveness of messages that attempt to promote healthy eating habits. In addition, this research provides theoretical contributions to the self-control and mental imagery research domains, which have public policy implications for regulatory agencies and nonprofit organizations.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"89 1","pages":"162 - 176"},"PeriodicalIF":7.8,"publicationDate":"2021-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76152987","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-20DOI: 10.1177/07439156211014900
Sina Ghotbi, Tirtha Dhar, C. Weinberg
Diet carbonated soft drinks (CSDs) were introduced to help consumers lower caloric intake. However, critics suggest that these drinks can provide an excuse to consume more calories, a so-called “Big Mac and Diet Coke” mentality that is consistent with behavioral theories such as moral licensing (e.g., combining a healthy eating choice with an indulgent, less healthy one). Using individual-level food and drink consumer panel data from a major fast-food restaurant chain, the authors empirically examine meals with a regular CSD versus a diet CSD. Results after controlling for drink size and demographics show that consumers generally do not order higher total calories from a meal with a diet CSD; rather, the authors find significant reductions in calorie count, suggesting that within a single meal, diet CSDs can help consumers unwilling to stop drinking CSDs to reduce calories. So, despite popular beliefs to the contrary, policy makers can consider diet CSD availability as a “calorie-reduction” strategy to lower calorie consumption within a meal.
{"title":"Do Consumers Order More Calories in a Meal with a Diet or Regular Soft Drink? An Empirical Investigation Using Large-Scale Field Data","authors":"Sina Ghotbi, Tirtha Dhar, C. Weinberg","doi":"10.1177/07439156211014900","DOIUrl":"https://doi.org/10.1177/07439156211014900","url":null,"abstract":"Diet carbonated soft drinks (CSDs) were introduced to help consumers lower caloric intake. However, critics suggest that these drinks can provide an excuse to consume more calories, a so-called “Big Mac and Diet Coke” mentality that is consistent with behavioral theories such as moral licensing (e.g., combining a healthy eating choice with an indulgent, less healthy one). Using individual-level food and drink consumer panel data from a major fast-food restaurant chain, the authors empirically examine meals with a regular CSD versus a diet CSD. Results after controlling for drink size and demographics show that consumers generally do not order higher total calories from a meal with a diet CSD; rather, the authors find significant reductions in calorie count, suggesting that within a single meal, diet CSDs can help consumers unwilling to stop drinking CSDs to reduce calories. So, despite popular beliefs to the contrary, policy makers can consider diet CSD availability as a “calorie-reduction” strategy to lower calorie consumption within a meal.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"120 1","pages":"521 - 537"},"PeriodicalIF":7.8,"publicationDate":"2021-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79887347","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-01DOI: 10.1177/07439156211000741
Martin Mende, Maura L. Scott
It has been an honor and inspiration to serve as coeditors for this special issue of the Journal of Public Policy & Marketing (JPP&M) on Transformative Consumer Research (TCR). In this editorial, we aim to provide some background on the TCR movement and position it within a broader emerging theme that envisions “Marketing as a Force for Good” in a more sustainable world. To operationalize this vision of sustainability, we propose that marketing scholars pay (more) attention to the United Nations’ 17 Sustainable Development Goals. We conclude by illustrating how the articles in this special issue, as well as the work in JPP&M in general, are directly related to these truly essential goals.
{"title":"May the Force Be with You: Expanding the Scope for Marketing Research as a Force for Good in a Sustainable World","authors":"Martin Mende, Maura L. Scott","doi":"10.1177/07439156211000741","DOIUrl":"https://doi.org/10.1177/07439156211000741","url":null,"abstract":"It has been an honor and inspiration to serve as coeditors for this special issue of the Journal of Public Policy & Marketing (JPP&M) on Transformative Consumer Research (TCR). In this editorial, we aim to provide some background on the TCR movement and position it within a broader emerging theme that envisions “Marketing as a Force for Good” in a more sustainable world. To operationalize this vision of sustainability, we propose that marketing scholars pay (more) attention to the United Nations’ 17 Sustainable Development Goals. We conclude by illustrating how the articles in this special issue, as well as the work in JPP&M in general, are directly related to these truly essential goals.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"49 2 1","pages":"116 - 125"},"PeriodicalIF":7.8,"publicationDate":"2021-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74168306","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-01DOI: 10.1177/0743915621991103
T. Weber, Chris Hydock, William Ding, Meryl P. Gardner, Pradeep K Jacob, N. Mandel, David Sprott, Eric Van Steenburg
Political polarization is a marked political division in the population, characterized by multiple manifestations. The authors argue that it can affect consumer psychology, which in turn influences marketers, policy makers, and consumer welfare. The present work introduces the construct of political polarization to the marketing literature and shows how it serves as a novel challenge for various marketing stakeholders. For consumers, the authors propose that political polarization increases the salience of political identities, alters inter- and intragroup dynamics, and amplifies cognitive biases. These effects negatively affect consumer welfare, including financial welfare, relationships, mental and physical health, and societal interests. For marketers, polarization introduces a challenge to both be more sociopolitically engaged while also navigating competing political interests. Polarization also creates new opportunities and challenges for segmentation, targeting, loyalty, and product offerings. For policy makers, political polarization creates policy gaps, impedes the implementation of policy, and obstructs governance. Building from these insights, the authors consider the drawbacks and overlooked benefits of political polarization, potential remedies, and directions for future research.
{"title":"Political Polarization: Challenges, Opportunities, and Hope for Consumer Welfare, Marketers, and Public Policy","authors":"T. Weber, Chris Hydock, William Ding, Meryl P. Gardner, Pradeep K Jacob, N. Mandel, David Sprott, Eric Van Steenburg","doi":"10.1177/0743915621991103","DOIUrl":"https://doi.org/10.1177/0743915621991103","url":null,"abstract":"Political polarization is a marked political division in the population, characterized by multiple manifestations. The authors argue that it can affect consumer psychology, which in turn influences marketers, policy makers, and consumer welfare. The present work introduces the construct of political polarization to the marketing literature and shows how it serves as a novel challenge for various marketing stakeholders. For consumers, the authors propose that political polarization increases the salience of political identities, alters inter- and intragroup dynamics, and amplifies cognitive biases. These effects negatively affect consumer welfare, including financial welfare, relationships, mental and physical health, and societal interests. For marketers, polarization introduces a challenge to both be more sociopolitically engaged while also navigating competing political interests. Polarization also creates new opportunities and challenges for segmentation, targeting, loyalty, and product offerings. For policy makers, political polarization creates policy gaps, impedes the implementation of policy, and obstructs governance. Building from these insights, the authors consider the drawbacks and overlooked benefits of political polarization, potential remedies, and directions for future research.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"124 1","pages":"184 - 205"},"PeriodicalIF":7.8,"publicationDate":"2021-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87816119","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-01DOI: 10.1177/07439156211000761
{"title":"Dr. Geraldine “Gerri” Henderson and Dr. Jerome D. Williams: Two Treasured Pillars in the Transformative Consumer Research Community","authors":"","doi":"10.1177/07439156211000761","DOIUrl":"https://doi.org/10.1177/07439156211000761","url":null,"abstract":"","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"21 1","pages":"115 - 115"},"PeriodicalIF":7.8,"publicationDate":"2021-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81627618","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-25DOI: 10.1177/07439156211008898
L. Panzone, A. Ulph, D. Hilton, Ilse A. Gortemaker, Ibrahim A. Tajudeen
The increase in global temperatures requires substantial reductions in the greenhouse emissions from consumer choices. The authors use an experimental incentive-compatible online supermarket to analyze the effect of a carbon-based choice architecture, which presents commodities to customers in high, medium, and low carbon footprint groups, in reducing the carbon footprints of grocery baskets. The authors relate this choice architecture to two other policy interventions: (1) a bonus-malus carbon tax on all grocery products and (2) moral goal priming using an online banner noting the moral importance of reducing one’s carbon footprint. Participants shopped from their home in an online store containing 612 existing food products and 39 existing nonfood products for which the authors had carbon footprint data over three successive weeks, with the interventions occurring in the second and third weeks. Choice architecture reduced participants’ carbon footprint significantly in the third week by reducing the proportion of choices made in the high-carbon aisle. The carbon tax reduced carbon footprint in both weeks, primarily by reducing overall spend. The goal-priming banner led to a small reduction in carbon footprint in the second week only. Thus, the design of the marketplace plays an important role in achieving the policy objective of reducing greenhouse gas emissions.
{"title":"Sustainable by Design: Choice Architecture and the Carbon Footprint of Grocery Shopping","authors":"L. Panzone, A. Ulph, D. Hilton, Ilse A. Gortemaker, Ibrahim A. Tajudeen","doi":"10.1177/07439156211008898","DOIUrl":"https://doi.org/10.1177/07439156211008898","url":null,"abstract":"The increase in global temperatures requires substantial reductions in the greenhouse emissions from consumer choices. The authors use an experimental incentive-compatible online supermarket to analyze the effect of a carbon-based choice architecture, which presents commodities to customers in high, medium, and low carbon footprint groups, in reducing the carbon footprints of grocery baskets. The authors relate this choice architecture to two other policy interventions: (1) a bonus-malus carbon tax on all grocery products and (2) moral goal priming using an online banner noting the moral importance of reducing one’s carbon footprint. Participants shopped from their home in an online store containing 612 existing food products and 39 existing nonfood products for which the authors had carbon footprint data over three successive weeks, with the interventions occurring in the second and third weeks. Choice architecture reduced participants’ carbon footprint significantly in the third week by reducing the proportion of choices made in the high-carbon aisle. The carbon tax reduced carbon footprint in both weeks, primarily by reducing overall spend. The goal-priming banner led to a small reduction in carbon footprint in the second week only. Thus, the design of the marketplace plays an important role in achieving the policy objective of reducing greenhouse gas emissions.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"87 1","pages":"463 - 486"},"PeriodicalIF":7.8,"publicationDate":"2021-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88517878","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-11DOI: 10.1177/07439156211005722
Nina Mesiranta, Elina Närvänen, M. Mattila
Food waste is a global sustainability issue that demands that multiple stakeholders participate in solving it. This article examines how different food system stakeholders are held responsible in the policy debate related to food waste reduction. The study adopts a framing approach, paying attention to the construction and negotiation of what is going on in the food waste–related public policy debate. The data consist of documents generated as a result of food policy development processes in Finland. The authors identify four framings—eco-efficiency, solidarity, safety, and appreciation—within which the issue of food waste is presented differently and different stakeholders responsibilized. The framings reveal the nature of food waste as a boundary object, a flexible and open-ended object that has different context-dependent meanings. The study extends marketing literature on responsibilization by investigating several stakeholders beyond consumers. Additionally, considering food waste a boundary object sheds light on how stakeholders, even those with conflicting interests, can debate policy measures collaboratively. Finally, the authors outline policy implications related to each framing.
{"title":"Framings of Food Waste: How Food System Stakeholders Are Responsibilized in Public Policy Debate","authors":"Nina Mesiranta, Elina Närvänen, M. Mattila","doi":"10.1177/07439156211005722","DOIUrl":"https://doi.org/10.1177/07439156211005722","url":null,"abstract":"Food waste is a global sustainability issue that demands that multiple stakeholders participate in solving it. This article examines how different food system stakeholders are held responsible in the policy debate related to food waste reduction. The study adopts a framing approach, paying attention to the construction and negotiation of what is going on in the food waste–related public policy debate. The data consist of documents generated as a result of food policy development processes in Finland. The authors identify four framings—eco-efficiency, solidarity, safety, and appreciation—within which the issue of food waste is presented differently and different stakeholders responsibilized. The framings reveal the nature of food waste as a boundary object, a flexible and open-ended object that has different context-dependent meanings. The study extends marketing literature on responsibilization by investigating several stakeholders beyond consumers. Additionally, considering food waste a boundary object sheds light on how stakeholders, even those with conflicting interests, can debate policy measures collaboratively. Finally, the authors outline policy implications related to each framing.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"51 1","pages":"144 - 161"},"PeriodicalIF":7.8,"publicationDate":"2021-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72720585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-19DOI: 10.1177/0743915621999674
R. Rossi, A. Nairn, Josh T Smith, C. Inskip
The internet raises substantial challenges for policy makers in regulating gambling harm. The proliferation of gambling advertising on Twitter is one such challenge. However, the sheer scale renders it extremely difficult to investigate using conventional techniques. In this article, the authors present three U.K. Twitter gambling advertising studies using both big data analytics and manual content analysis to explore the volume and content of gambling ads, the age and engagement of followers, and compliance with U.K. advertising regulations. They analyze 890,000 organic ads from 417 accounts along with data on 620,000 followers and 457,000 engagements (replies and retweets). They find that approximately 41,000 U.K. children follow Twitter gambling accounts, and that two-thirds of gambling advertising tweets fail to fully comply with regulations. Ads for e-sports gambling are markedly different from those for traditional gambling (such as on soccer, casinos, and lotteries) and appear to have strong appeal for children, with 28% of engagements with e-sports gambling ads coming from users under 16 years old. The authors make six policy recommendations: spotlight e-sports gambling advertising, create new social media–specific regulations, revise regulation on content appealing to children, use technology to block users under 18 years from seeing gambling ads, require ad labeling of organic gambling tweets, and deploy better enforcement.
{"title":"“Get a £10 Free Bet Every Week!”—Gambling Advertising on Twitter: Volume, Content, Followers, Engagement, and Regulatory Compliance","authors":"R. Rossi, A. Nairn, Josh T Smith, C. Inskip","doi":"10.1177/0743915621999674","DOIUrl":"https://doi.org/10.1177/0743915621999674","url":null,"abstract":"The internet raises substantial challenges for policy makers in regulating gambling harm. The proliferation of gambling advertising on Twitter is one such challenge. However, the sheer scale renders it extremely difficult to investigate using conventional techniques. In this article, the authors present three U.K. Twitter gambling advertising studies using both big data analytics and manual content analysis to explore the volume and content of gambling ads, the age and engagement of followers, and compliance with U.K. advertising regulations. They analyze 890,000 organic ads from 417 accounts along with data on 620,000 followers and 457,000 engagements (replies and retweets). They find that approximately 41,000 U.K. children follow Twitter gambling accounts, and that two-thirds of gambling advertising tweets fail to fully comply with regulations. Ads for e-sports gambling are markedly different from those for traditional gambling (such as on soccer, casinos, and lotteries) and appear to have strong appeal for children, with 28% of engagements with e-sports gambling ads coming from users under 16 years old. The authors make six policy recommendations: spotlight e-sports gambling advertising, create new social media–specific regulations, revise regulation on content appealing to children, use technology to block users under 18 years from seeing gambling ads, require ad labeling of organic gambling tweets, and deploy better enforcement.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"44 1","pages":"487 - 504"},"PeriodicalIF":7.8,"publicationDate":"2021-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74442195","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：