Journal of Hospitality and Tourism Management最新文献

英文中文

Cultural resilience of heritage sites: Dimension exploration and scale development 遗产地的文化复原力：维度探索与规模发展

IF 7.6 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality and Tourism Management

Pub Date : 2024-11-22 DOI: 10.1016/j.jhtm.2024.11.005

Rui Li , Yong-Quan Li , Wen-Qi Ruan , Shu-Ning Zhang , Mei-Yu Wang

Heritage sites are in a state of instability, facing various disturbances or environmental changes, which may lead to a crisis in cultural protection and inheritance. Importantly, cultural resilience is the key to dissipating these disturbances or even transforming them into sustainable development opportunities, but few studies have conducted theoretical exploration and evaluation on this topic. Therefore, this study aims to conceptualize and develop scales for cultural resilience of heritage sites (CRHS) using online and offline investigations (in-depth interviews, big data mining, and questionnaires). The results from grounded theory procedures reveal that cultural resilience consists of 5 dimensions: cultural resistance, restoration, learning ability, adaptability, and growth. Moreover, a cultural resilience scale with 17 items was developed and proved reliable and valid. This study lays an empirical foundation for the theoretical system development of CRHS and provides resilience ideas and strategies for their cultural protection, inheritance, and sustainable development.

遗产地处于不稳定状态，面临各种干扰或环境变化，这可能导致文化保护和传承的危机。重要的是，文化复原力是消解这些干扰甚至将其转化为可持续发展机遇的关键，但很少有研究对此进行理论探索和评估。因此，本研究旨在通过线上和线下调查（深度访谈、大数据挖掘和问卷调查），对遗产地文化韧性（CRHS）进行概念化和量表开发。基础理论程序的结果表明，文化复原力包括 5 个维度：文化阻力、修复、学习能力、适应性和成长。此外，还编制了一个包含 17 个项目的文化复原力量表，并证明该量表可靠有效。本研究为 CRHS 的理论体系发展奠定了实证基础，并为其文化保护、传承和可持续发展提供了复原力思想和策略。

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引用次数: 0

Virtual voices in hospitality: Assessing narrative styles of digital influencers in hotel advertising 酒店业的虚拟声音：评估酒店广告中数字影响者的叙事风格

IF 7.6 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality and Tourism Management

Pub Date : 2024-11-20 DOI: 10.1016/j.jhtm.2024.11.004

Yide Liu , Tao Ye , Cheng Yu

This study investigates the impact of linear and non-linear narrative styles employed by virtual influencers in hospitality marketing, emphasizing their effects on consumer engagement and attitudes. By integrating narrative transportation theory, and parasocial interaction theory, this research elucidates how deliberate narrative choices by virtual influencers can enhance connections between audiences and media figures through co-constructed social constructionism processes. Experimental findings show that while both linear and non-linear narratives promote positive attitudes toward hotels, non-linear narratives have a significantly stronger impact, particularly when a hotel's hedonic features outweigh its utilitarian aspects, with trust acting as a mediator. This study fills gaps in the literature by showing that different narrative styles fit a hotel's specific offerings and target audiences, rather than affecting all consumers the same way. Additionally, it explores the uncertainty within academia regarding the role of sensemaking in the social constructionism process, specifically by examining how consumers' reflective engagement with narratives influences the effectiveness of sensemaking.

本研究调查了虚拟影响者在酒店营销中采用的线性和非线性叙事风格的影响，强调了它们对消费者参与和态度的影响。通过整合叙事运输理论和寄生社会互动理论，本研究阐明了虚拟影响者有意选择的叙事方式如何通过共同构建的社会建构主义过程加强受众与媒体人物之间的联系。实验结果表明，虽然线性和非线性叙事都能促进受众对酒店的积极态度，但非线性叙事的影响明显更大，尤其是当酒店的享乐性特征超过其功利性特征时，信任则起到了中介作用。这项研究填补了文献空白，表明不同的叙述风格适合酒店的特定产品和目标受众，而不是以同样的方式影响所有消费者。此外，本研究还探讨了学术界对社会建构主义过程中感性认识作用的不确定性，特别是通过研究消费者对叙述的反思性参与如何影响感性认识的有效性。

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引用次数: 0

Impact of pro-poor ethnic tourism on achieving sustainable development goals 扶贫民族旅游对实现可持续发展目标的影响

IF 7.6 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality and Tourism Management

Pub Date : 2024-11-16 DOI: 10.1016/j.jhtm.2024.11.003

Yan Guo , Robert G. Tian , Marina Vasiljeva

This study explores whether and how Chinese government-led pro-poor ethnic tourism advances the Sustainable Development Goals (SDGs) in ethnic villages with poverty elimination as the top agenda, drawing on ethnographic fieldwork conducted in typical pro-poor ethnic tourism destinations in Guizhou Province, China. While the government focused more on economic, social, and cultural sustainability, the impacts perceived by stakeholders were related to 12 of the 17 SDGs. SDG1 (no poverty) and SDG17 (partnership for goals) were identified as core goals. The negligible impact of pro-poor ethnic tourism on the environment implies that the Chinese government should pay more attention to environmental sustainability in rural revitalization through ethnic tourism. The novelty of this study lies in the summarized conceptual model of the impact of government-led pro-poor ethnic tourism on the sustainable development of ethnic areas. These findings provide critical insights into how pro-poor ethnic tourism can be optimized to meet SDGs through government intervention.

本研究利用在中国贵州省典型扶贫民族旅游目的地开展的人种学田野调查，探讨了中国政府主导的扶贫民族旅游是否以及如何在以消除贫困为首要议程的民族村寨推进可持续发展目标（SDGs）。虽然政府更关注经济、社会和文化的可持续发展，但利益相关者所感受到的影响与 17 个可持续发展目标中的 12 个相关。可持续发展目标 1（消除贫困）和可持续发展目标 17（目标伙伴关系）被确定为核心目标。扶贫民族旅游对环境的影响微乎其微，这意味着中国政府应在通过民族旅游实现乡村振兴的过程中更加关注环境的可持续发展。本研究的新颖之处在于总结了政府主导的扶贫民族旅游对民族地区可持续发展影响的概念模型。这些发现为如何通过政府干预优化扶贫民族旅游以实现可持续发展目标提供了重要启示。

引用次数: 0

Cross-industry career mobility of hospitality and tourism graduates: Motivations and transferrable skills 酒店与旅游专业毕业生的跨行业职业流动：动机和可转移的技能

IF 7.6 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality and Tourism Management

Pub Date : 2024-11-15 DOI: 10.1016/j.jhtm.2024.11.001

YooHee Hwang, Sau Yin Cheung, Vincent Wing Sun Tung, Kaye Chon

Career mobility is common among hospitality and tourism graduates, often moving from one industry to another (cross-industry career mobility). The current study aims to investigate motivations for cross-industry career mobility. Moreover, this study identifies transferrable skills and sources of such skills from college and work experiences. Although previous studies have advanced our understanding of why hospitality and tourism graduates leave the industry, there is limited research on transferrable skills for cross-industry career mobility. The current study addresses this knowledge gap. The authors gathered qualitative data via 28 in-depth semi-structured interviews from hospitality and tourism graduates working in other industries, such as consulting, information technology, and finance. The current study advances understanding of why and how hospitality and tourism graduates move to other industries by drawing on the career mobility theory and the effort-reward imbalance model. Mentorship programs that connect alumni working in other industries and flexible internship arrangements to include various industries are recommended, given an increasing number of graduates going to other fields.

职业流动在酒店与旅游业毕业生中很常见，通常是从一个行业流动到另一个行业（跨行业职业流动）。本研究旨在调查跨行业职业流动的动机。此外，本研究还确定了大学和工作经历中的可转移技能以及这些技能的来源。尽管以往的研究加深了我们对酒店与旅游业毕业生离职原因的理解，但有关跨行业职业流动的可转移技能的研究却十分有限。本研究弥补了这一知识空白。作者通过 28 次深入的半结构式访谈收集了定性数据，访谈对象是在咨询、信息技术和金融等其他行业工作的酒店与旅游业毕业生。通过借鉴职业流动理论和努力-回报不平衡模型，本研究加深了人们对酒店与旅游业毕业生为何以及如何转向其他行业的理解。鉴于越来越多的毕业生流向其他领域，建议开展导师计划，将在其他行业工作的校友联系起来，并灵活安排实习，将各行各业纳入其中。

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引用次数: 0

The visual effects of emoji in social media travel sharing on user engagement 社交媒体旅游分享中的表情符号对用户参与的视觉效果

IF 7.6 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality and Tourism Management

Pub Date : 2024-11-12 DOI: 10.1016/j.jhtm.2024.10.008

Huili Yan , Chenxin Shen , Yuzhi Wei , Hao Xiong

Emojis in social media travel sharing are an effective tool for enhancing emotional expression or promoting semantic interpretation. However, the visual appeal of emojis as small icons remains uncertain. This study shows that using facial emojis in desirability travel sharing enhances tourists' visual attention and social media engagement. In contrast, using non-facial emojis in feasibility travel sharing leads to more effective visual attention and social media engagement. These relationships are mediated by imagery fluency and influenced differently depending on the emoji's position within a sentence (mid-sentence vs. end of sentence). Our research contributes to the study of emojis' visual appeal by providing a theoretical explanation of how and why the interaction effects of emoji visual types and travel sharing content occur. This study also offers practical implications for how tourists, travel marketers, and social media platforms can use emojis appropriately to increase engagement.

社交媒体旅行分享中的表情符号是增强情感表达或促进语义解释的有效工具。然而，表情符号作为小图标的视觉吸引力仍不确定。本研究表明，在可取性旅游分享中使用面部表情符号能增强游客的视觉注意力和社交媒体参与度。相比之下，在可行性旅游分享中使用非面部表情符号会带来更有效的视觉注意力和社交媒体参与度。这些关系受图像流畅度的影响，并因表情符号在句子中的位置（句中与句末）不同而受到不同的影响。我们的研究为表情符号视觉吸引力的研究提供了理论解释，说明了表情符号视觉类型与旅游分享内容之间的互动效应是如何以及为什么会发生。本研究还为游客、旅游营销人员和社交媒体平台如何适当使用表情符号以提高参与度提供了实际意义。

引用次数: 0

Service robots in crowded environments: How crowd dynamics shape robotic adoption intention at events 拥挤环境中的服务机器人：人群动态如何影响活动中采用机器人的意愿

IF 7.6 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality and Tourism Management

Pub Date : 2024-11-10 DOI: 10.1016/j.jhtm.2024.10.005

Pei Zhang , Jijun Jackie Chen , Dan Jin , Shinyong Shawn Jung

Service robots tackle labor shortages and improve customer experiences. While research has examined factors affecting robotic adoption, the impact of social crowdedness remains unexplored. Through a multi-experimental design, this study adopts a dual-role perspective to investigate how social crowdedness interacts with prominent robot-related factors (i.e., conversation initiation and personality), as a predictor and a moderator, in influencing robotic adoption intention in event settings. Key findings show that attendees are less willing to adopt robots in crowded settings, unless the robot initiates interaction, which are perceived as more intelligent and socially adept. The interaction between robot personality and social crowdedness reveals the contextual role of crowdedness in human-robot interactions, with social interactivity and perceived intelligence mediating the relationship. This study fills a critical gap in service robot literature by examining how social crowdedness influences human-robot interactions and intersects with key aspects of robot design. It also offers practical guidance for event organizers, suggesting collaboration with service partners to program robots for proactivity, personality, and crowdedness dependent.

服务机器人可解决劳动力短缺问题，改善客户体验。虽然已有研究探讨了影响机器人应用的因素，但社交拥挤度的影响仍未得到探讨。本研究通过多重实验设计，采用双重角色视角，研究社交拥挤度作为预测因素和调节因素，如何与主要的机器人相关因素（即对话发起和个性）相互作用，影响活动场景中机器人的采用意向。主要研究结果表明，在拥挤的环境中，除非机器人主动发起互动，否则与会者不太愿意采用机器人，因为他们认为机器人更智能、更善于社交。机器人个性与社会拥挤度之间的相互作用揭示了拥挤度在人机互动中的背景作用，而社会互动性和感知智能则是这种关系的中介。这项研究填补了服务机器人文献的一个重要空白，研究了社会拥挤度如何影响人与机器人的互动，并与机器人设计的关键方面产生交集。它还为活动组织者提供了实用指导，建议他们与服务合作伙伴合作，为机器人编程，以实现主动性、个性和拥挤度依赖性。

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引用次数: 0

Navigating pro-environmental behavior among tourists: The role of value-belief-norm theory, personality traits, and commitment 游客的环保行为导航：价值-信念-规范理论、人格特质和承诺的作用

IF 7.6 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality and Tourism Management

Pub Date : 2024-11-09 DOI: 10.1016/j.jhtm.2024.10.010

Tianyu Pan , Wuzhen Zhou

Utilizing the Value-Belief-Norm (VBN) theory and Environmental Commitment Theory (ECT) as foundational frameworks, the research introduces and tests the Personality-VBN-Commitment (PVC) model. Results indicate that individuals with a robust personal norm for sustainability are more inclined to engage in pro-environmental behaviors while traveling. Additionally, the study underscores the role of personality traits, including extraversion, agreeableness, conscientiousness, and openness, in influencing pro-environmental travel choices and recognizing personal advantages from such behaviors. This research enriches the understanding of drivers behind tourists' pro-environmental behavior and offers insights for advancing sustainable tourism. Finally, the theoretical and managerial implications are discussed.

研究以价值-信念-规范（VBN）理论和环境承诺理论（ECT）为基础框架，引入并测试了个人-VBN-承诺（PVC）模型。结果表明，对可持续发展有强烈个人规范的人更倾向于在旅行中采取亲环境行为。此外，该研究还强调了性格特征（包括外向性、合意性、自觉性和开放性）在影响亲环境旅行选择和认识到此类行为的个人优势方面的作用。这项研究丰富了对游客亲环境行为背后驱动因素的理解，并为推动可持续旅游业的发展提供了启示。最后，讨论了理论和管理意义。

引用次数: 0

IF 7.6 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality and Tourism Management

Pub Date : 2024-11-09 DOI: 10.1016/j.jhtm.2024.10.013

Victoria-Ann Verkerk, Husna Zainal Abidin

引用次数: 0

‘Roots’ tourists' personal heritage experience: An extended cognitive-affective-conative model 寻根 "游客的个人遗产体验：认知-情感-联想扩展模型

IF 7.6 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality and Tourism Management

Pub Date : 2024-11-06 DOI: 10.1016/j.jhtm.2024.10.009

Tao Huang , Yang Zhang

The analytical framework of the cognitive-affective-conative (CAC) model was utilized in this study to explore the cognitive and emotional responses of tourists to the historical places they visit. This approach considers how tourists perceive their ancestral place, how much they care about it, and how likely they are to return or recommend it to others. The relationships among perceived existential authenticity, place attachment, and loyalty were empirically tested. Specifically, this study focused on how the sacredness that such tourists feel affects their behavior according to the CAC model. Roots tourists who visited the memorial garden in Shanxi Province, called Dahuaishu, answered a set of structured questions. The results revealed that the existential authenticity perceived by roots tourists significantly influenced their place attachment and loyalty. Roots tourists' sense of sacredness moderated the perceived existential authenticity of their place attachment relationship such that there was a stronger relationship for roots tourists with a higher sense of sacredness. Roots tourists’ sense of sacredness moderated place attachment in their loyalty relationship, such that there was a stronger relationship for roots tourists with a higher sense of sacredness. This study provides planning suggestions for the Dahuaishu Ancestor Memorial Garden. It is important for the marketing and development of roots tourist destinations to promote tourism by paying attention to the individual feelings of tourists, understanding the process of attachment formation of roots tourists, and enhancing their loyalty.

本研究采用了认知-情感-联想（CAC）模型的分析框架，以探讨游客对其游览的历史景点的认知和情感反应。这种方法考虑了游客如何看待他们的祖居地、他们对祖居地的关心程度以及他们返回祖居地或向他人推荐祖居地的可能性。本研究通过实证检验了感知到的存在真实性、地方依恋和忠诚度之间的关系。具体来说，本研究根据 CAC 模型重点研究了这类游客所感受到的神圣感如何影响他们的行为。访问山西省大槐树纪念园的寻根游客回答了一组结构化问题。结果显示，寻根游客感知到的存在真实性极大地影响了他们对地方的依恋和忠诚。寻根游客的神圣感调节了他们对地方依恋关系的存在真实性感知，因此神圣感越高的寻根游客对地方依恋关系的感知越强。寻根游客的神圣感调节了他们对地方依恋的忠诚度关系，因此神圣感较高的寻根游客对地方依恋的忠诚度关系更强。本研究为大槐树寻根祭祖园提供了规划建议。通过关注游客的个体感受，了解寻根游客的依恋形成过程，提高其忠诚度，对寻根旅游目的地的营销和开发具有重要的促进作用。

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引用次数: 0

The power of saying “thank you”: Examining the effect of tourist gratitude expression on resident participation in value co-creation 说 "谢谢 "的力量：考察游客表达谢意对居民参与价值共创的影响

IF 7.6 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality and Tourism Management

Pub Date : 2024-10-31 DOI: 10.1016/j.jhtm.2024.10.011

Hongwei Tu , Yucheng Zhou , Kexin Yan

Resident-tourist interaction is an effective way to achieve higher experiential value for tourists. However, little is known about the role of tourist emotion in the resident–tourist value co-creation (RVC) process. Grounded in emotion as social information theory, this study proposes a moderated mediation model and explores whether and how tourist gratitude expression promotes RVC. Based on survey data from 571 residents, it finds that: 1) tourist gratitude expression positively affects RVC through both resident pride and place identity; 2) the effects of tourist gratitude expression on resident pride and place identity are stronger when tourists are perceived as having a higher level of sincerity, and 3) perceived tourist sincerity enhances the indirect effects of both resident pride and place identity in the relationship between tourist gratitude expression and RVC. The theoretical model proposed in this study provides an effective analytical framework for further studies.

居民与游客的互动是实现游客更高体验价值的有效途径。然而，人们对游客情感在居民-游客价值共创（RVC）过程中的作用知之甚少。本研究以作为社会信息的情感理论为基础，提出了一个调节中介模型，探讨游客的感恩表达是否以及如何促进 RVC。基于 571 位居民的调查数据，研究发现1）游客感激之情的表达通过居民自豪感和地方认同感对居民自豪感和地方认同感产生积极影响；2）当游客被认为具有更高的真诚度时，游客感激之情的表达对居民自豪感和地方认同感的影响更强；3）在游客感激之情的表达与居民自豪感和地方认同感的关系中，游客被认为具有的真诚度增强了居民自豪感和地方认同感的间接影响。本研究提出的理论模型为进一步研究提供了有效的分析框架。

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