Pub Date : 2025-11-21DOI: 10.1016/j.jhtm.2025.101362
Bin Liu, Ying Sun
While many studies have linked tourism with happiness, they have overlooked the true value of happiness. Following the rapid development of tourism for older adults, recreational sojourns with low investment and multifrequency characteristics have gained widespread attention. For many older individuals who live at home, these sojourns have extended their leisure life and hold great significance for their active ageing. This research draws upon the positive emotion, engagement, relationships, meaning, and accomplishment theory of positive psychology to explore the happiness experienced during recreational sojourns. Based on a casual examination using fuzzy-set qualitative comparative analysis, this study identifies configurational pathways through which positive happiness experiences extend their benefits to home life. These findings not only expand the scope for research into happiness experiences in tourism, but also offer practical insights for recreational sojourn destinations to enhance the well-being of older travellers and help them foster deeper emotional connections to their home life.
{"title":"Happiness experiences during older adults’ recreational sojourns: A fsQCA configuration analysis","authors":"Bin Liu, Ying Sun","doi":"10.1016/j.jhtm.2025.101362","DOIUrl":"10.1016/j.jhtm.2025.101362","url":null,"abstract":"<div><div>While many studies have linked tourism with happiness, they have overlooked the true value of happiness. Following the rapid development of tourism for older adults, recreational sojourns with low investment and multifrequency characteristics have gained widespread attention. For many older individuals who live at home, these sojourns have extended their leisure life and hold great significance for their active ageing. This research draws upon the positive emotion, engagement, relationships, meaning, and accomplishment theory of positive psychology to explore the happiness experienced during recreational sojourns. Based on a casual examination using fuzzy-set qualitative comparative analysis, this study identifies configurational pathways through which positive happiness experiences extend their benefits to home life. These findings not only expand the scope for research into happiness experiences in tourism, but also offer practical insights for recreational sojourn destinations to enhance the well-being of older travellers and help them foster deeper emotional connections to their home life.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"65 ","pages":"Article 101362"},"PeriodicalIF":7.8,"publicationDate":"2025-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145575567","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-11-19DOI: 10.1016/j.jhtm.2025.101364
Ruijuan Wu , Xinyao Cui , Ru Sun
In online reviews, tourist-provided images are helpful for viewers. Employing one secondary data research and four scenario-based experiments, in the current research, we examined the effect of image shot types (long shots vs. close-up shots) of tourist attractions on perceived helpfulness. Results showed long shots led to more perceived helpfulness. In the relationship between shot types and perceived helpfulness, processing fluency played a mediating role. Viewing tasks moderated the effect of shot types on perceived helpfulness. The enhancement effect of shot types on perceived helpfulness occurred for iconic spots. The present paper supplements the literature on the influ ence of images in online reviews and the effect of processing fluency and shot types. This study's findings have practical implications for tourists who provide images, for destination marketing organizations, and for tourism service platforms.
{"title":"Long shot vs. close-up shot: Effects of shot types of images in online reviews on perceived helpfulness: An empirical study based on tourist attractions","authors":"Ruijuan Wu , Xinyao Cui , Ru Sun","doi":"10.1016/j.jhtm.2025.101364","DOIUrl":"10.1016/j.jhtm.2025.101364","url":null,"abstract":"<div><div>In online reviews, tourist-provided images are helpful for viewers. Employing one secondary data research and four scenario-based experiments, in the current research, we examined the effect of image shot types (long shots vs. close-up shots) of tourist attractions on perceived helpfulness. Results showed long shots led to more perceived helpfulness. In the relationship between shot types and perceived helpfulness, processing fluency played a mediating role. Viewing tasks moderated the effect of shot types on perceived helpfulness. The enhancement effect of shot types on perceived helpfulness occurred for iconic spots. The present paper supplements the literature on the influ ence of images in online reviews and the effect of processing fluency and shot types. This study's findings have practical implications for tourists who provide images, for destination marketing organizations, and for tourism service platforms.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"65 ","pages":"Article 101364"},"PeriodicalIF":7.8,"publicationDate":"2025-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145553569","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-11-11DOI: 10.1016/j.jhtm.2025.101360
Meijiao Huang , Wei Xiong , Bendegul Okumus , Jun Wen , Fang Fan
This study presents a network meta-analysis aimed at assessing the effects of various therapeutic interventions on treatment outcomes for anxiety and depression, particularly in the context of tourism and hospitality. We identified 55 controlled studies involving a total of 4433 participants. Our findings revealed eight distinct therapeutic interventions, which we categorized into two main types: nature-based interventions and culture-based interventions, both of which are closely aligned with popular tourism activities. Importantly, therapeutic interventions (e.g., forest therapy, music therapy) characterized by peacefulness and being in nature exhibited high levels of effectiveness in reducing anxiety, while nature-based interventions enriched with energetic elements (e.g., exercise therapy, horticulture therapy) played a pivotal role in combating depression. These insights not only connect clinical evidence with practical applications in tourism but also highlight the transformative potential of integrating therapeutic methods within hospitality settings.
{"title":"Indirect evidence of travel therapy for anxiety and depression: A network meta-analysis","authors":"Meijiao Huang , Wei Xiong , Bendegul Okumus , Jun Wen , Fang Fan","doi":"10.1016/j.jhtm.2025.101360","DOIUrl":"10.1016/j.jhtm.2025.101360","url":null,"abstract":"<div><div>This study presents a network meta-analysis aimed at assessing the effects of various therapeutic interventions on treatment outcomes for anxiety and depression, particularly in the context of tourism and hospitality. We identified 55 controlled studies involving a total of 4433 participants. Our findings revealed eight distinct therapeutic interventions, which we categorized into two main types: nature-based interventions and culture-based interventions, both of which are closely aligned with popular tourism activities. Importantly, therapeutic interventions (e.g., forest therapy, music therapy) characterized by peacefulness and being in nature exhibited high levels of effectiveness in reducing anxiety, while nature-based interventions enriched with energetic elements (e.g., exercise therapy, horticulture therapy) played a pivotal role in combating depression. These insights not only connect clinical evidence with practical applications in tourism but also highlight the transformative potential of integrating therapeutic methods within hospitality settings.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"65 ","pages":"Article 101360"},"PeriodicalIF":7.8,"publicationDate":"2025-11-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145499042","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-11-10DOI: 10.1016/j.jhtm.2025.101359
Xiao Xiao , Ying Wang , Anna Kwek , Mark Weiyii Teoh
Creative souvenirs, blending cultural significance with tangible products, are popular among Chinese youth, presenting a novel research avenue. This study uses a multi-method qualitative approach to explore the perceived value and influence of these souvenirs. Findings reveal five key value dimensions (functional, emotional, social, epistemic, and conditional), with social value emerging as the central dimension. This study proposes a theoretical model where social value, conceptualised as the maintenance and building of social ties, functions as the core mechanism linking the remaining four dimensions through distinct internal (micro-level interpersonal relationships) and external (macro-level connections to culture and community) relational ties. Theoretically, the study advances consumption value theory by demonstrating social value's pivotal, connective role within this specific cultural and product context. These findings illuminate creative souvenirs' multifaceted appeal and impact on consumer perceptions and behaviour, offering practical insights for marketing and managing cultural attractions.
{"title":"Unpacking the social fabric of creative souvenirs: Understanding value perception among Chinese youth","authors":"Xiao Xiao , Ying Wang , Anna Kwek , Mark Weiyii Teoh","doi":"10.1016/j.jhtm.2025.101359","DOIUrl":"10.1016/j.jhtm.2025.101359","url":null,"abstract":"<div><div>Creative souvenirs, blending cultural significance with tangible products, are popular among Chinese youth, presenting a novel research avenue. This study uses a multi-method qualitative approach to explore the perceived value and influence of these souvenirs. Findings reveal five key value dimensions (functional, emotional, social, epistemic, and conditional), with social value emerging as the central dimension. This study proposes a theoretical model where social value, conceptualised as the maintenance and building of social ties, functions as the core mechanism linking the remaining four dimensions through distinct internal (micro-level interpersonal relationships) and external (macro-level connections to culture and community) relational ties. Theoretically, the study advances consumption value theory by demonstrating social value's pivotal, connective role within this specific cultural and product context. These findings illuminate creative souvenirs' multifaceted appeal and impact on consumer perceptions and behaviour, offering practical insights for marketing and managing cultural attractions.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"65 ","pages":"Article 101359"},"PeriodicalIF":7.8,"publicationDate":"2025-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145528696","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-11-05DOI: 10.1016/j.jhtm.2025.101351
Giang N.T. Nguyen , Heidi Wechtler , Po-Hsin Lai
Purpose
This systematic literature review aims to comprehensively understand how various leadership styles contribute to advancing Sustainable Development Goals (SDGs) within the tourism and hospitality industry, examining leadership impacts across multiple analytical levels.
Design/methodology/approach
We conducted a systematic review of 232 empirical studies published until 2024, analyzing leadership roles across micro (individual), meso (organizational), and macro (community/industry) levels. Through thematic analysis, leadership impacts were categorized into five key dimensions: poverty alleviation and community development; peace, justice, equality, and well-being; environmental sustainability and climate action; innovation, governance, and crisis resilience; and economic growth and decent work.
Findings
The review reveals how different leadership approaches can be strategically used to address specific SDGs within tourism and hospitality contexts. Significant research gaps were identified, particularly regarding leadership contributions to poverty reduction, gender equality, and environmental protection at the macro level. The analysis demonstrates the multi-dimensional nature of the role of leadership in sustainable development across different organizational and community scales.
Originality
This study advances leadership and sustainability research by moving beyond descriptive accounts of styles to articulate four assumptions: leadership as a translator of global goals into local practice, as an enabler of well-being and equity, as a multi-level integrator of sustainability, and as a facilitator of cross-boundary collaboration.
Research limitations/implications
The review shows that leadership is central to advancing sustainability in tourism and hospitality, with implications for linking global goals to concrete outcomes, addressing equity, and supporting long-term change.
{"title":"Mapping leadership studies to the achievement of sustainable development goals in tourism and hospitality: A systematic literature review and future research Agenda","authors":"Giang N.T. Nguyen , Heidi Wechtler , Po-Hsin Lai","doi":"10.1016/j.jhtm.2025.101351","DOIUrl":"10.1016/j.jhtm.2025.101351","url":null,"abstract":"<div><h3>Purpose</h3><div>This systematic literature review aims to comprehensively understand how various leadership styles contribute to advancing Sustainable Development Goals (SDGs) within the tourism and hospitality industry, examining leadership impacts across multiple analytical levels.</div></div><div><h3>Design/methodology/approach</h3><div>We conducted a systematic review of 232 empirical studies published until 2024, analyzing leadership roles across micro (individual), meso (organizational), and macro (community/industry) levels. Through thematic analysis, leadership impacts were categorized into five key dimensions: poverty alleviation and community development; peace, justice, equality, and well-being; environmental sustainability and climate action; innovation, governance, and crisis resilience; and economic growth and decent work.</div></div><div><h3>Findings</h3><div>The review reveals how different leadership approaches can be strategically used to address specific SDGs within tourism and hospitality contexts. Significant research gaps were identified, particularly regarding leadership contributions to poverty reduction, gender equality, and environmental protection at the macro level. The analysis demonstrates the multi-dimensional nature of the role of leadership in sustainable development across different organizational and community scales.</div></div><div><h3>Originality</h3><div>This study advances leadership and sustainability research by moving beyond descriptive accounts of styles to articulate four assumptions: leadership as a translator of global goals into local practice, as an enabler of well-being and equity, as a multi-level integrator of sustainability, and as a facilitator of cross-boundary collaboration.</div></div><div><h3>Research limitations/implications</h3><div>The review shows that leadership is central to advancing sustainability in tourism and hospitality, with implications for linking global goals to concrete outcomes, addressing equity, and supporting long-term change.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"65 ","pages":"Article 101351"},"PeriodicalIF":7.8,"publicationDate":"2025-11-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145447272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-11-04DOI: 10.1016/j.jhtm.2025.101353
Yi Wu , Yang Zhou , Yuan Wang
Point of view (POV) is an emerging marketing communication tool with the potential to promote heritage tourism effectively. However, its impact on heritage travel intention remains underexplored, particularly when comparing first-person and third-person perspectives. To investigate its impact on heritage travel intention and the underlying psychological mechanism, this research conducted three experiments, manipulating POV through textual or visual forms. The findings reveal that first-person POV is more effective than third-person POV, as it enhances process simulation among travelers. Additionally, advertising appeal (desirability vs. feasibility) moderates the relationship between POV and heritage travel intention. Specifically, feasibility appeals reduce the effectiveness gap between first-person and third-person POVs. Findings of this research provides valuable insights for developing effective marketing strategies in heritage tourism.
{"title":"Seeing myself in the ads: The effect of point of view on heritage travel intention","authors":"Yi Wu , Yang Zhou , Yuan Wang","doi":"10.1016/j.jhtm.2025.101353","DOIUrl":"10.1016/j.jhtm.2025.101353","url":null,"abstract":"<div><div>Point of view (POV) is an emerging marketing communication tool with the potential to promote heritage tourism effectively. However, its impact on heritage travel intention remains underexplored, particularly when comparing first-person and third-person perspectives. To investigate its impact on heritage travel intention and the underlying psychological mechanism, this research conducted three experiments, manipulating POV through textual or visual forms. The findings reveal that first-person POV is more effective than third-person POV, as it enhances process simulation among travelers. Additionally, advertising appeal (desirability vs. feasibility) moderates the relationship between POV and heritage travel intention. Specifically, feasibility appeals reduce the effectiveness gap between first-person and third-person POVs. Findings of this research provides valuable insights for developing effective marketing strategies in heritage tourism.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"65 ","pages":"Article 101353"},"PeriodicalIF":7.8,"publicationDate":"2025-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145441877","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-10-31DOI: 10.1016/j.jhtm.2025.101354
Zhenxian Lei , Yongguang Zou , Honggen Xiao , Kun Wang
Mountain cycling tourism is a popular niche, attracting individuals to enjoy natural scenery and adventure sports. This study explored cyclists' experiences of mountain cycling tourism and their geographical imaginations through constructivist thematic analyses, with data collected via netnography and in-depth interviews. The study drew on flow and life course theories as an interpretive framework, and revealed four themes related to cyclists' emotional experiences: contextual guidance, embodied cognition, interweaving emotions, and cycling space production. Tourists’ understanding and meaning-making of mountain cycling involve trajectory (metaphor) of life stages, changes in attitude, emotional upliftment, and persistent thinking. This study extends the concepts of place meaning and geographic imagination to the sports tourism field, providing new perspectives on and expanding the scope of geographic imagination studies. Practical implications of the study for destination marketing are reflected in terms of experience management, and product and facility offerings.
{"title":"Self-transformation through mountain cycling:Tourists’ emotional experiences and geographical imaginations","authors":"Zhenxian Lei , Yongguang Zou , Honggen Xiao , Kun Wang","doi":"10.1016/j.jhtm.2025.101354","DOIUrl":"10.1016/j.jhtm.2025.101354","url":null,"abstract":"<div><div>Mountain cycling tourism is a popular niche, attracting individuals to enjoy natural scenery and adventure sports. This study explored cyclists' experiences of mountain cycling tourism and their geographical imaginations through constructivist thematic analyses, with data collected via netnography and in-depth interviews. The study drew on flow and life course theories as an interpretive framework, and revealed four themes related to cyclists' emotional experiences: contextual guidance, embodied cognition, interweaving emotions, and cycling space production. Tourists’ understanding and meaning-making of mountain cycling involve trajectory (metaphor) of life stages, changes in attitude, emotional upliftment, and persistent thinking. This study extends the concepts of place meaning and geographic imagination to the sports tourism field, providing new perspectives on and expanding the scope of geographic imagination studies. Practical implications of the study for destination marketing are reflected in terms of experience management, and product and facility offerings.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"65 ","pages":"Article 101354"},"PeriodicalIF":7.8,"publicationDate":"2025-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145417050","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-10-31DOI: 10.1016/j.jhtm.2025.101358
Tae Hyun Baek , Minseong Kim , Hyejin Bang
Despite the growing use of artificial intelligence (AI)-powered robots in the culinary industry, consumers exhibit psychological hesitation toward AI robot chefs. This research examines how and why consumers adversely react to AI robot chefs in restaurants and identifies moderators that may mitigate negative responses. Study 1 A demonstrates that AI robot chef representation in restaurant advertising leads to lower purchase intentions, mediated by perceived unexpectedness. Study 1 B confirms that ad exposure to an AI robot chef increases perceived unexpectedness, which, in turn, heightens creepiness and reduces purchase intentions. Study 2 reveals that this negative response is stronger for healthy foods but is attenuated for unhealthy foods. Study 3 further demonstrates that individuals with a growth (vs. fixed) mindset are more open to the AI robot chef. These findings offer valuable theoretical insights into consumer–robot interactions and provide practical implications for hospitality marketing strategies.
{"title":"Why AI robot chefs backfire: Consumer responses to robot-themed appeals","authors":"Tae Hyun Baek , Minseong Kim , Hyejin Bang","doi":"10.1016/j.jhtm.2025.101358","DOIUrl":"10.1016/j.jhtm.2025.101358","url":null,"abstract":"<div><div>Despite the growing use of artificial intelligence (AI)-powered robots in the culinary industry, consumers exhibit psychological hesitation toward AI robot chefs. This research examines how and why consumers adversely react to AI robot chefs in restaurants and identifies moderators that may mitigate negative responses. Study 1 A demonstrates that AI robot chef representation in restaurant advertising leads to lower purchase intentions, mediated by perceived unexpectedness. Study 1 B confirms that ad exposure to an AI robot chef increases perceived unexpectedness, which, in turn, heightens creepiness and reduces purchase intentions. Study 2 reveals that this negative response is stronger for healthy foods but is attenuated for unhealthy foods. Study 3 further demonstrates that individuals with a growth (vs. fixed) mindset are more open to the AI robot chef. These findings offer valuable theoretical insights into consumer–robot interactions and provide practical implications for hospitality marketing strategies.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"65 ","pages":"Article 101358"},"PeriodicalIF":7.8,"publicationDate":"2025-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145404596","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
IF 7.8 1区 管理学Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Pub Date : 2025-10-31DOI: 10.1016/j.jhtm.2025.101357
Maximiliano E. Korstanje
{"title":"","authors":"Maximiliano E. Korstanje","doi":"10.1016/j.jhtm.2025.101357","DOIUrl":"10.1016/j.jhtm.2025.101357","url":null,"abstract":"","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"65 ","pages":"Article 101357"},"PeriodicalIF":7.8,"publicationDate":"2025-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145417049","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-10-29DOI: 10.1016/j.jhtm.2025.101356
Hao Wang , Timothy J. Lee , Sunghyup Sean Hyun
Acknowledging the growing role of social media as a key channel for tourism information and emotional expression, this study examines how tourism consumption influences viewers’ psychological responses and behavioral intentions. Drawing on social comparison theory and integrating this with social identity, identity process, and authenticity perspectives, we develop a model linking expression style to perceive social identity threat, perceived authenticity, benign/malicious envy, and behavioral intention, with relationship closeness as a moderator. Twenty-six interviews (with Gioia coding) identified four core non-showcasing expression paths, informing experimental stimuli design. Two experiments (single-factor and 2 × 2 designs) reveal that showcasing expressions heightens identity threat, while non-showcasing enhances authenticity; envy mediates these effects, and relationship closeness strengthens the identity threat pathway. We enrich tourism expression research by integrating “viewer perspective” and dual-path comparison–authenticity mechanisms, offering implications for DMOs, platforms, and content creators in style management, emotion guidance, and audience engagement.
{"title":"Conspicuous vs. non-conspicuous travel Posts: How expression styles trigger identity threat, authenticity, and dual envy on social media","authors":"Hao Wang , Timothy J. Lee , Sunghyup Sean Hyun","doi":"10.1016/j.jhtm.2025.101356","DOIUrl":"10.1016/j.jhtm.2025.101356","url":null,"abstract":"<div><div>Acknowledging the growing role of social media as a key channel for tourism information and emotional expression, this study examines how tourism consumption influences viewers’ psychological responses and behavioral intentions. Drawing on social comparison theory and integrating this with social identity, identity process, and authenticity perspectives, we develop a model linking expression style to perceive social identity threat, perceived authenticity, benign/malicious envy, and behavioral intention, with relationship closeness as a moderator. Twenty-six interviews (with Gioia coding) identified four core non-showcasing expression paths, informing experimental stimuli design. Two experiments (single-factor and 2 × 2 designs) reveal that showcasing expressions heightens identity threat, while non-showcasing enhances authenticity; envy mediates these effects, and relationship closeness strengthens the identity threat pathway. We enrich tourism expression research by integrating “viewer perspective” and dual-path comparison–authenticity mechanisms, offering implications for DMOs, platforms, and content creators in style management, emotion guidance, and audience engagement.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"65 ","pages":"Article 101356"},"PeriodicalIF":7.8,"publicationDate":"2025-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145382597","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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