Journal of Hospitality and Tourism Management最新文献

英文中文

Advancements in causality research on information seeking and communication in hospitality and tourism: A hybrid methodology 酒店与旅游业中信息寻求与沟通的因果关系研究进展：一种混合方法论

IF 7.8 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality and Tourism Management

Pub Date : 2025-10-25 DOI: 10.1016/j.jhtm.2025.101355

Haiyang Su , Ying (Tracy) Lu , Tong Wen

This paper reviews causality research on information seeking and communication within the hospitality and tourism from 186 papers by a hybrid approach combining the bibliographic coupling, and the Information-Seeking and Communication Model. Five key thematic areas emerged: sustainability, eWOM, risk and crisis management, destination brand, experience and image, menu and promotion, revealing complex interrelations and intersections among topics. The research path demonstrates diversity, with the evaluation objectives extending beyond information content and providers to include media, products and services, initial information providers, self-evaluation, other users, and expected behavior. Attributes assessed include not just utility and credibility but also cognition, emotion, and attitude, which vary significantly across topics. Theoretical contributions and research agendas derived from these distinctions are discussed.

本文采用文献耦合和信息寻找与传播模型相结合的混合方法，对186篇文献中酒店与旅游信息寻找与传播的因果关系研究进行了综述。五个关键主题领域出现了：可持续发展、eom、风险和危机管理、目的地品牌、体验和形象、菜单和推广，揭示了主题之间复杂的相互关系和交叉点。研究路径呈现多样性，评价目标从信息内容和提供者扩展到媒体、产品和服务、初始信息提供者、自我评价、其他用户和预期行为。评估的属性不仅包括效用和可信度，还包括认知、情感和态度，这些属性在不同主题之间差异很大。讨论了从这些区别中得出的理论贡献和研究议程。

引用次数: 0

Photographs in tourism and hospitality: A retrospective and emerging directions in the generative AI era 旅游与酒店业的摄影：生成式人工智能时代的回顾与新兴方向

IF 7.8 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality and Tourism Management

Pub Date : 2025-10-22 DOI: 10.1016/j.jhtm.2025.101343

Ningqiao Li , Fang Meng

Driven by advancements in digital technology in the social media era, photographs as research data have received increasing academic attention in different disciplines. This study undertakes a comprehensive review of photograph-related research across three distinct disciplines: marketing, computer science, and tourism and hospitality, spanning the past three decades. A total of 350 manuscripts published between 1990 and 2025 were retrieved from the Web of Science. The results highlight and compare the diverse research topics, methods, and theories applied in photograph-related research, and explore the potential integration of qualitative and quantitative methods for the analysis of extensive image datasets and theory development. Furthermore, by assessing the trajectory in photograph-related research, this study provides implications from other disciplines and outlines future research directions in tourism and hospitality in the era of generative AI and large language models.

在社交媒体时代数字技术进步的推动下，照片作为研究数据在不同学科中受到越来越多的学术关注。本研究全面回顾了过去三十年来在三个不同学科：市场营销、计算机科学、旅游和酒店管理方面与摄影相关的研究。从Web of Science检索了1990年至2025年间发表的350份手稿。结果突出并比较了摄影相关研究中应用的各种研究主题、方法和理论，并探索了定性和定量方法在广泛图像数据集分析和理论发展方面的潜在整合。此外，通过评估摄影相关研究的发展轨迹，本研究提供了其他学科的启示，并概述了在生成式人工智能和大型语言模型时代旅游和酒店业的未来研究方向。

引用次数: 0

Virtual vs. human streamers: Unlocking effective recovery strategies in livestreaming e-commerce 虚拟与真人直播：在直播电子商务中解锁有效的恢复策略

IF 7.8 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality and Tourism Management

Pub Date : 2025-10-21 DOI: 10.1016/j.jhtm.2025.101352

Zhen Su , Zheng Kuang , Wei Wang , Ming-Hsiang Chen

This study explores service recovery in tourism livestreaming, focusing on recovery methods (humor vs. apology) and streamer types (human vs. virtual). Three experiments reveal that virtual streamers can use either method effectively, while human streamers succeed mainly with apology. Cognitive reappraisal mediates these effects, and streamer popularity moderates them. Grounded in cognitive dissonance and expectancy disconfirmation theories, the findings bridge service recovery and tourism livestreaming research. Practical implications include leveraging virtual streamers’ flexibility, applying culturally sensitive strategies for human streamers, and tailoring recovery approaches based on popularity to boost viewer engagement.

本研究探讨旅游直播中的服务恢复，重点关注恢复方法（幽默还是道歉）和主播类型（真人还是虚拟）。三个实验表明，虚拟主播可以有效地使用这两种方法，而真人主播主要通过道歉来成功。认知重估调节了这些影响，而主播人气调节了这些影响。基于认知失调和期望失证理论，研究结果将服务恢复和旅游直播研究联系起来。实际影响包括利用虚拟流媒体的灵活性，为真人流媒体应用文化敏感策略，以及根据受欢迎程度定制恢复方法以提高观众参与度。

引用次数: 0

Crowding paradoxes in tourism: A meta-analysis of behavioral intentions, emotional responses, and boundary conditions 旅游中的拥挤悖论：行为意图、情绪反应和边界条件的荟萃分析

IF 7.8 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality and Tourism Management

Pub Date : 2025-10-19 DOI: 10.1016/j.jhtm.2025.101346

Liutian Luo , Xinyuan (Roy) Zhao , Yi Zhang , Kevin Kam Fung So , Nan Hua

This study aims to synthesize inconsistent findings on perceived crowding and further elaborate the moderators of the negative impacts of crowding perception on tourists. A meta-analytic investigation of 45 empirical studies revealed that perceived crowding had negative effects on tourists in terms of their satisfaction, behavioral intention, positive/negative emotion, experience quality, and perceived value, thus aligning with the arguments of stimulus-overload theory. Moreover, female tourists felt stronger negative emotions than males. Cultural context and festival activity moderated the relationship between perceived crowding and satisfaction, while destination type moderated the relationships of perceived crowding with behavioral intention and negative emotion. These findings clarify the inconsistencies reported in crowding research, confirm when and for whom crowding has a stronger or weaker impact, and point out the contextual issues and tourist characteristics that warrant attention in destination management.

本研究旨在综合不一致的拥挤感知研究结果，并进一步阐述拥挤感知对游客负面影响的调节因子。通过对45项实证研究的荟萃分析发现，感知拥挤对游客满意度、行为意向、积极/消极情绪、体验质量和感知价值均有负面影响，这与刺激超载理论的观点一致。此外，女性游客的负面情绪比男性更强烈。文化背景和节日活动调节了感知拥挤与满意度的关系，目的地类型调节了感知拥挤与行为意向和负面情绪的关系。这些发现澄清了拥挤研究报告中的不一致之处，证实了拥挤在何时以及对谁有更强或更弱的影响，并指出了在目的地管理中值得注意的背景问题和游客特征。

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引用次数: 0

When should destinations bet on the underdog? Matching narrative style with destination type and tourist personality in destination advertising 旅游目的地什么时候应该押注弱者？目的地广告中叙事风格与目的地类型、游客个性的匹配

IF 7.8 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality and Tourism Management

Pub Date : 2025-10-17 DOI: 10.1016/j.jhtm.2025.101349

Furong Wan, Jianxin Li, Tianjing Hu

The underdog effect has been widely explored in marketing research; however, its underlying mechanisms and boundary conditions within destination branding contexts have yet to be systematically examined. Through four experimental studies, this research investigates the main effect of narrative style (underdog vs. top-dog), the mediating role of narrative transportation, and the moderating roles of destination type and tourist personality. Results show that underdog narratives are generally more effective than top-dog narratives in enhancing tourists’ attitudes toward destination brands. Moreover, tourists display more favorable brand attitudes when hedonic (vs. utilitarian) destinations adopt underdog (vs. top-dog) narratives. However, this matching effect applies only to mid-centric tourists. Psychocentric tourists prefer hedonic destinations associated with top-dog narratives, while allocentric tourists respond more positively to utilitarian destinations linked to underdog narratives. Narrative transportation mechanisms mediate these effects. The findings provide theoretical insights and practical guidance for destination marketing organizations aiming to formulate effective narrative strategies.

劣势效应在市场营销研究中被广泛探讨；然而，其潜在的机制和边界条件在目的地品牌语境尚未被系统地检查。通过四项实验研究，本研究考察了叙事风格（弱势与强势）的主效应、叙事运输的中介作用以及目的地类型和游客个性的调节作用。研究结果表明，在提升游客对目的地品牌的态度方面，弱势叙事通常比强势叙事更有效。此外，当享乐主义（相对于功利主义）目的地采用弱者（相对于强者）叙事时，游客表现出更有利的品牌态度。然而，这种匹配效应只适用于中间中心的游客。心理中心型游客更喜欢与顶级叙事相关的享乐目的地，而非中心型游客对与弱势叙事相关的功利目的地反应更积极。叙事传递机制介导了这些影响。研究结果为目的地营销组织制定有效的叙事策略提供了理论见解和实践指导。

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引用次数: 0

Unpacking small tourism enterprises’ role in community social responsibility: The dual pathways of community embeddedness 小型旅游企业在社区社会责任中的角色解析：社区嵌入的双重路径

IF 7.8 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality and Tourism Management

Pub Date : 2025-10-16 DOI: 10.1016/j.jhtm.2025.101350

Yi Wang , Mao-Ying Wu , Qiucheng Li

Community social responsibility (CoSR) undertaken by small tourism enterprises (STEs) is crucial for the sustainable development of rural communities, yet its antecedents remain understudied. This study investigates the mechanisms through which community embeddedness shapes STEs' CoSR. Guided by network embeddedness theory and Weber's theory of formal and substantive rationality, this study proposes a conceptual model in which community embeddedness influences CoSR through community satisfaction and community identification. The model was empirically tested using structural equation modeling based on survey data from 237 STE owners in rural communities in China. Results confirm the dual mediating roles of community satisfaction and community identification in linking community embeddedness to CoSR. These findings provide insights into the mechanisms linking community embeddedness and CoSR. Given the resource constraints and dependence on local legitimacy that characterize small enterprises, understanding how community networks support CoSR is crucial, especially as these businesses navigate post-pandemic challenges and increasing demands for social responsibility.

小型旅游企业承担的社区社会责任对农村社区的可持续发展至关重要，但其成因尚未得到充分研究。本研究探讨了社区嵌入性影响中小企业社会成本的机制。本研究以网络嵌入性理论和韦伯的形式理性与实体理性理论为指导，提出了社区嵌入性通过社区满意度和社区认同影响社区满意度的概念模型。利用结构方程模型对237个农村社区STE所有者的调查数据进行实证检验。研究结果证实了社区满意度和社区认同在社区嵌入性与社会责任之间的双重中介作用。这些发现为社区嵌入性和CoSR之间的联系机制提供了见解。鉴于小型企业特有的资源限制和对地方合法性的依赖，了解社区网络如何支持CoSR至关重要，特别是在这些企业应对大流行后的挑战和日益增长的社会责任需求的情况下。

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引用次数: 0

How does CSR timing impact tourist responses in crises: Moderated effect of CSR history and crisis history 危机中企业社会责任时机对游客反应的影响：企业社会责任历史和危机历史的调节效应

IF 7.8 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality and Tourism Management

Pub Date : 2025-10-15 DOI: 10.1016/j.jhtm.2025.101347

Lin Pan, Renqi Zhu, Bo Li, Feng Yao, Wenxuan Fu

Tourism destinations increasingly employ corporate social responsibility (CSR) initiatives during crises, yet the optimal timing of such interventions remains unclear. This study examines the impact of CSR timing on tourists' trust, perceptions of hypocrite, and boycott intention. Additionally, it explores the moderating effects of crisis history and CSR history. The findings from Study 1 indicate that pre-crisis CSR efforts lead to greater perceptions of hypocrite and reduced trust compared to post-crisis CSR. Furthermore, subsequent analysis shows that hypocrite and trust serve as mediators, while crisis history and CSR history serve as moderators. By incorporating the theory of expectation violation, this study shifts the focus from a traditional motivation-oriented approach to a timing-oriented perspective, and also marks the first time that both CSR history and crisis history are integrated into the situational crisis communication theory framework. Our findings provide actionable insights for destination managers to strategically time CSR initiatives during crises.

旅游目的地越来越多地在危机期间采取企业社会责任（CSR）举措，但此类干预措施的最佳时机尚不清楚。本研究考察了企业社会责任时机对游客信任、伪君子认知和抵制意愿的影响。此外，本文还探讨了危机历史和企业社会责任历史的调节作用。研究1的研究结果表明，与危机后的企业社会责任相比，危机前的企业社会责任努力导致人们对伪君子的认知增加，信任减少。此外，后续分析表明，伪善和信任是中介因素，而危机历史和企业社会责任历史是调节因素。通过纳入期望违背理论，本研究将传统的以动机为导向的视角转向了以时间为导向的视角，并首次将企业社会责任史和危机史整合到情境危机传播理论框架中。我们的研究结果为目的地管理者在危机期间战略性地安排企业社会责任计划提供了可操作的见解。

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引用次数: 0

Fantasy or anxiety? How blind boxes influence positive and negative travel intentions: The moderating role of destination congruence 幻想还是焦虑？盲盒对积极和消极旅游意向的影响：目的地一致性的调节作用

IF 7.8 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality and Tourism Management

Pub Date : 2025-10-13 DOI: 10.1016/j.jhtm.2025.101345

Xiaorong He, Yang Cui, Jing Wang, Yu Wu

Travel blind boxes, emerging tourism products featuring undisclosed destination, are revolutionizing travelers' planning. Based on the cognitive dissonance theory and the value-attitude-behavior (VAB) framework, this study examined how the hedonic and social values associated with travel blind boxes affect tourists' positive and negative travel intentions. Partial Least Squares Structural Equation Modeling (PLS-SEM) and fuzzy-set Qualitative Comparative Analysis (fsQCA) methods were used to analyze 447 questionnaires. Our findings show that both hedonic and social values amplify both positive fantasy and fear of missing out (FOMO), fostering travel impulse while mitigating travel hesitation. Destination congruence weakens positive fantasy's effect but enhances FOMO's drive for travel impulse. It also directly affects both impulse and hesitation of traveling. Furthermore, the configuration of mystery, sharing and destination congruence demonstrates the highest consistency and is most effective in triggering travel impulse. Among them, sharing serves as the core condition, while destination congruence is secondary. This study offers a fresh perspective on understanding tourists' decision-making processes concerning blind boxes and provides practical guidance for integrating blind boxes into tourism marketing strategies.

旅游盲箱是一种新兴的旅游产品，以未公开的目的地为特色，正在彻底改变旅行者的计划。基于认知失调理论和价值-态度-行为（VAB）框架，本研究考察了与旅游盲盒相关的享乐价值观和社会价值观对游客积极和消极旅游意愿的影响。采用偏最小二乘结构方程模型（PLS-SEM）和模糊集定性比较分析（fsQCA）方法对447份问卷进行分析。我们的研究结果表明，享乐和社会价值观都放大了积极的幻想和对错过的恐惧（FOMO），促进了旅行冲动，同时减轻了旅行犹豫。目的地一致性削弱了积极幻想效应，但增强了FOMO对旅行冲动的驱动。它也直接影响到旅行的冲动和犹豫。其中，神秘性、共享性和目的地一致性配置一致性最高，对触发旅游冲动最有效。其中，共享是核心条件，目的地一致性是次要条件。本研究为理解游客对盲箱的决策过程提供了新的视角，并为将盲箱整合到旅游营销策略中提供了实践指导。

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引用次数: 0

Unveiling the darkness beneath the bright facade: Travel influencers’ environmental vandalism 揭开明亮外表下的黑暗：旅游影响者对环境的破坏

IF 7.8 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality and Tourism Management

Pub Date : 2025-10-10 DOI: 10.1016/j.jhtm.2025.101348

Mengmeng Song , Rui Guo , Yuchen Wang

Environmental vandalism by travel influencers is prevalent and has caused severe negative impacts, yet this phenomenon has received little academic attention. This study, grounded in the theory of moral responsibility and the CAD triad hypothesis, first examines how travel influencers' environmental vandalism provokes tourists’ boycott participation, with a particular emphasis on moral contempt as a negative moral emotion. Through a mixed research approach combining focus group interviews and scenario experiments, this study finds that: (1) Environmental vandalism by travel influencers leads to boycott participation by tourists. (2) Moral contempt serves as a mediating mechanism in this process. (3) Travel influencer type (micro vs. macro) plays a moderating role; compared to micro travel influencers, environmental vandalism by macro travel influencers results in stronger moral contempt and increased boycott participation. Moreover, this study ruled out the potential influence of relationship strength and examined moral anger and moral disgust as alternative explanations for moral contempt. This research suggests that tourism companies, when engaging in influencer marketing, should not only focus on the economic benefits but also be aware of the potential environmental vandalism caused by influencers, which can aid in the sustainable development of the tourism industry. Furthermore, this study introduces concepts related to business ethics into the field of influencer marketing and integrates them with the literature on environmental vandalism, advancing theoretical development in these related fields.

旅游网红破坏环境的现象很普遍，并造成了严重的负面影响，但这一现象却很少受到学术界的关注。本研究以道德责任理论和CAD三元假说为基础，首先考察了旅游影响者的环境破坏行为如何引发游客的抵制参与，并特别强调了道德蔑视作为一种消极的道德情绪。通过焦点小组访谈和情景实验相结合的混合研究方法，本研究发现：(1)旅游网红破坏环境导致游客抵制参与。(2)道德蔑视在这一过程中起中介作用。(3)旅游影响者类型（微观与宏观）起调节作用；与微观旅游影响者相比，宏观旅游影响者的环境破坏行为导致更强烈的道德蔑视和更多的抵制参与。此外，本研究排除了关系强度的潜在影响，并考察了道德愤怒和道德厌恶作为道德蔑视的替代解释。本研究建议旅游企业在进行网红营销时，不仅要关注经济效益，还要意识到网红可能造成的环境破坏，这有助于旅游业的可持续发展。此外，本研究将商业伦理相关概念引入网红营销领域，并将其与环境破坏的文献相结合，推动相关领域的理论发展。

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引用次数: 0

Using colour in photographs to tell the past of cultural heritage sites and attract tourists to future visits: The mediating effect of emotional response 利用照片中的色彩讲述文化遗址的历史，吸引游客的未来参观：情绪反应的中介作用

IF 7.8 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality and Tourism Management

Pub Date : 2025-10-10 DOI: 10.1016/j.jhtm.2025.101344

Junwei Chen , Ivan Ka Wai Lai , Xiaohong Wu

Among the visual elements of photographs, colour creates the most effective and direct visual clue to a destination. This study uses a between-subjects 2 (warm colour temperature vs cold colour temperature) ∗ 2 (high saturation vs low saturation) experimental method to investigate the influence of colour combination effects (temperature x saturation) of heritage destination photographs on the viewer's emotional response and their visit intention. Study 1 confirmed that warm colours elicit higher emotional responses and visit intentions than cool ones. Study 2 found that when the colour temperature is cold-tone, low colour saturation makes an advantage in getting the emotional response, but as the colour temperature gradually warms up, high colour saturation can be effective in achieving the highest emotional response. This study contributes to tourism research in visual marketing by applying colour context theory to understand how to utilise the best composition of colour elements for heritage destination photographs.

在照片的视觉元素中，色彩创造了通往目的地的最有效和直接的视觉线索。本研究采用受试者间2（暖色温vs冷色温）* 2（高饱和度vs低饱和度）实验方法，探讨文物景点照片的色彩组合效果（温度x饱和度）对观赏者情绪反应和参观意向的影响。研究1证实，暖色比冷色能引起更高的情绪反应和访问意愿。研究2发现，当色温为冷色调时，低的色彩饱和度有利于获得情绪反应，但随着色温逐渐升温，高的色彩饱和度可以有效地获得最高的情绪反应。本研究通过运用色彩语境理论来了解如何在遗产目的地照片中利用最佳的色彩元素组合，为视觉营销中的旅游研究做出贡献。

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引用次数: 0

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