Journal of Hospitality and Tourism Management最新文献

Research on luxury tourism and hospitality has been predominantly conducted in Euro-American contexts and is oftentimes based on consumers' perspectives, which calls for more contextualisation and the need for multi-stakeholder views. We move away from the conventional Euro-American context by addressing luxury tourism in Cambodia, a largely agrarian culture rapidly emerging in the tourism travel circuit, by providing an answer to the research question ‘How is luxury hospitality defined, exercised and felt in an emerging destination?’ Drawing on stakeholder theory, we analysed 26 interviews conducted with multiple stakeholders in the tourism industry in Phnom Penh and Siem Reap. The fine-grained findings point at a fusion of high industry standards and an indigenous culture of hospitality. As the study's theoretical contributions are to build on locally-grounded and multi-stakeholder understandings, we offer several practical takeaways for service providers and consumers to ascertain and experience luxury services in a reconsidered and renewed manner.

Organizational citizenship behavior (OCB) has been extensively studied in tourism research for its antecedents, with less focus on its consequences. This study aims to bridge this gap by utilizing the Conservation of Resources theory to formulate and investigate the relationship between internal corporate social responsibility (CSR) and work-family facilitation (WFF) through the mediating roles of customer-oriented OCB (CO-OCB) and environment-oriented OCB (EO-OCB). Additionally, this study explores emotional intelligence (EI) as a potential boundary condition in the linkages between internal CSR and OCBs. Based on a sample of 212 employees working for Asian airlines, the findings reveal that both customer and environment-oriented OCBs partially mediate the relationship between internal CSR and WFF. The dual mediation findings reveal that EO-OCB has a stronger mediating effect on the relationship between internal CSR and WFF than CO-OCB. Furthermore, the study shows that the impacts of internal CSR on both types of OCB are more pronounced among employees with high EI. This study contributes to the OCB literature by shedding light not only on the antecedents and outcomes of OCBs but also on the boundary conditions under which internal CSR influences OCBs.

While foodstagramming has received increasing scholarly interest, limited attention has been paid to customer engagement in the foodstagramming practice. Grounded in the customer-dominant logic, this study conceptualizes foodstagramming as customer engagement. Drawing upon social cognitive theory and cognitive evaluation theory, this study aims to investigate the foodstagramming mechanism. Collecting 335 valid surveys, this study employed partial least squares-structural equation modeling to analyze data. The findings revealed that food experiential value, social influence, and social media involvement positively affect customer engagement, except the impact of social media involvement on cognitive engagement. Customer engagement was found to activate behavioral intention toward local food and continuance intention toward foodstagramming, except the influence of behavioral engagement with foodstagramming on behavioral intention toward local food. This study provides theoretical implications for restaurant research and marketing literature and practical implications for industry practitioners.

Drawing on stimulus‒organism‒response theory, this study investigates the influence of ethnic food, i.e., its varying degrees of cultural symbolism and visual presentation, on ethnic diners’ purchase intentions. Across two experimental studies, this research shows that high (vs. low) cultural symbolic food increases purchase intention by reducing perceived risk. The results also indicate that the positive influence of high cultural symbolic food is moderated by its visual presentation. Furthermore, processing fluency is the psychological mechanism underlying the conditional impact of high (vs. low) cultural symbolic food on consumer behavior. Specifically, this study identifies that the relevant serial mediation effect is based on conceptual fluency and perceived risk. In addition, it shows that restaurant ownership type moderates the negative effect of perceived risk on purchase intention. These findings have significant implications for both theory and managerial practice.

This study focuses on the effect of salient temporal landmarks on potential tourists' visit intention in tourism marketing. Our study confirms the mediating roles of positive fantasy and perceived deservingness through both affective and cognitive processing pathways grounded in the elaboration likelihood model, thereby enriching the explanatory mechanisms of how salient temporal landmarks influence potential tourists’ visit intention. The study provides important theoretical evidence on how attribute framing (hedonic vs. utilitarian) and goal framing (gain vs. loss) affect the salient temporal landmark effects. These findings provide theoretical insights and practical implications on how to utilize salient temporal landmarks in tourism marketing better to attract tourists.

This study developed and validated a theoretical model that examines how different typeface types (handwritten vs. machine-written) in souvenirs affect tourists’ purchase intention. Four experiments were conducted to test the proposed hypotheses. The results revealed that souvenirs with handwritten typeface designs lead to higher purchase intention than those with machine-written typeface. Furthermore, this study demonstrated that perceived human presence and authenticity sequentially mediate the relationship between souvenir typeface types and purchase intention. The results indicate that souvenir type and consumption goal moderate the typeface effect. When a symbolic souvenir (vs. utilitarian souvenir) uses handwritten typeface in its product design, it has a higher appeal for tourists. If gift-giving (vs. self-purchase) is the consumption goal, the handwritten (vs. machine-written) typeface leads to higher purchase intention. This study has theoretical and practical implications for souvenir design in destination marketing practices.

In the hospitality and tourism literature, the emphasis on corporations' environmental and social responsibilities has been more accentuated than on other businesses due to the industries’ intensive use of natural resources and wasteful characteristics (e.g., water, food, etc.) Despite the growing industry focusing on ESG (environmental, social, governance), an unclear definitional conceptualization distinguishes CSR (corporate social responsibility) and ESG. Applying the bibliometric analysis approach, this study analyzed a total of 704 peer-reviewed hospitality and tourism research papers retrieved with ESG-related keywords. CSR-related keywords were also included in the analysis due to their relevance and to demonstrate the comparative opportunities in ESG research. The results showed that the research on ESG is significantly lacking, and the research endeavors have not made a full transition from CSR to ESG. The results also showed that CSR is a concept that pertains to a broader definition of ESG but given the CSR framework not specifying governance issues, it could face limitations in theoretical applications and practical usage. Content analysis of the literature abstract yielded three distinctive themes (i) consumer and employee responses to ESG, (ii) stakeholder engagement and tourism planning, and (iii) ESG impact on performance and management in the hospitality industry. The findings of this study elicited the concept and definition of ESG and identified significant gaps in the literature. Finally, this study proposed a list of research questions to benefit future researchers to close the lapse in the hospitality and tourism ESG literature.

Because of the fierce competition in the hotel sector, vlogs have become an important tool for hotel marketing and promotion. This study, grounded in social information processing theory, reveals the substantial impact of vlogger-generated content on shaping consumer purchase intentions through immersive experiences and psychological arousal by collecting the samples of those who have watched vlogs of hotels and hospitality. Notably, discounts play a pivotal role in moderating these effects, amplifying the influence of vlogger content due to the allure of cost savings while diminishing the influence of immersive experiences because of disrupting consumer immersion. Therefore, understanding the different moderating effects of discounts is essential for implementing discount strategies. Furthermore, utilizing the fsQCA method, this study identifies various antecedent combinations that can better comprehend purchase intention. Consequently, by shedding light on these complexities, this study may contribute to the existing body of knowledge by providing valuable insights into the effective implementation of discount strategies, integrating social information processing theory into internet marketing, and advancing our understanding of purchase intention formation in the hotel and hospitality sector.

Slash careers refer to people working in different occupations with multiple sources of income. For tour guides, pursuing such slash careers signifies a shift toward a new perspective on career choice. Using a qualitative research methodology and an identity perspective in social psychology, this study aims to explore what drives tour guides to pursue slash careers and the identity tension issues that arise from managing multiple identities during transitions between different occupations. First, negative cognitions of the occupation, the awakening of self-subjectivity, and the exploration of self and group meaning drive guides to pursue slash career. Path dependence and compensation are two path choices for engaging in identity play. Second, tangible and intangible social identity cues activate guides’ specific social identity as they switch between occupations. Third, tour guides negotiate their identities through identity work strategies such as sublimation, comparison, and reflection. The findings contribute to an understanding of the process through which tour guides develop slash careers and shift between occupations, and they provide insights for tour guide management.

Although a significant amount of research has focused on residents' support for tourism development, limited attention has been given to understanding the role of relational embeddedness. The primary objective of this study is to investigate how relational embeddedness influences resident support in rural destinations. A theoretical model based on the stimulus-organism-response (SOR) framework was developed, where three dimensions of relational embeddedness will enhance resident support by increasing perceived benefits and reducing perceived costs. The model was then tested based on data comprising 378 valid samples by a cross-sectional survey in Xijiang Qianhu Miao village. The findings generally supported the anticipated relationships. This study contributes to the understanding of residents' support by adopting a “social perspective” and shedding light on the significance of social network traits. It also empowers governments to encourage residents’ supportive behaviors, and ensure the sustainability of tourism development.