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Netflix in Mexico: An Example of the Tech Giant’s Transnational Business Strategies 墨西哥网飞:科技巨头跨国商业战略的一个例子
IF 2 2区 文学 Q1 COMMUNICATION Pub Date : 2022-02-25 DOI: 10.1177/15274764221082107
Rodrigo Gómez, Argelia Erandi Muñoz Larroa
Netflix, as a tech company, is currently the largest global streaming platform challenging traditional US studios. This article analyses Netflix’s transnational business strategies disrupting such status quo by focusing, on one local example: Mexico. Literature on Netflix has identified some of the transnational strategies studied here, this article adds to the discussion the use of local elements to infiltrate the power hub of Hollywood. By using the holistic scope of Political Economy, this research presents an integrated examination of: (a) the structural conditions of the Mexican audiovisual system in which Netflix is immersed; (b) the tech company’s expansion strategies; (c) the case of the movie Roma as a pivot-like tactic to push forward different company goals. The article argues that Netflix, by setting a new form of audiovisual circulation through innovation technology, has understood the key areas to break the audiovisual market value chain allowing it to gain global dominance.
作为一家科技公司,Netflix目前是全球最大的流媒体平台,对传统的美国电影公司构成了挑战。本文以墨西哥为例,分析了Netflix打破这种现状的跨国商业战略。关于Netflix的文献已经确定了这里研究的一些跨国战略,本文增加了利用本土元素渗透好莱坞权力中心的讨论。通过运用政治经济学的整体范围,本研究对以下问题进行了综合考察:(a) Netflix所处的墨西哥视听系统的结构条件;(b)科技公司的扩张策略;(c)电影《罗马》(Roma)作为推动公司实现不同目标的关键策略的案例。文章认为,Netflix通过创新技术设置了一种新的音像流通形式,了解了打破音像市场价值链的关键领域,从而获得了全球主导地位。
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引用次数: 9
Data Ableism: Ability Expectations and Marginalization in Automated Societies 数据能力歧视:自动化社会中的能力期望和边缘化
IF 2 2区 文学 Q1 COMMUNICATION Pub Date : 2022-02-22 DOI: 10.1177/15274764221077660
Vassilis Charitsis, T. Lehtiniemi
While data is increasingly proffered as the resource that unlocks the promises of the digitalized world, for underprivileged individuals and communities, instead of fulfilled promises, datafication means additional marginalization. Examining these forms of marginalization, this article considers how technological advancements come with ability expectations, and highlights the exclusion and discrimination of disadvantaged segments of the population that result from failing to meet digital ability expectations and reach prescribed data norms. Drawing from critical disability scholarship, we introduce the notions of data ableism and data disablism, which encapsulate privileged ability expectations pertaining to data production and the resulting forms of exclusion that are prevalent in automated societies. Underlining the intersectional nature of data ableism, we discern its two main mechanisms, namely data (in)visibility and data (un)desirability, and document the role of free market ideology in producing and upholding data ableism.
尽管数据越来越多地被视为释放数字化世界承诺的资源,但对于弱势个人和社区来说,数据化意味着更多的边缘化,而不是兑现承诺。通过研究这些形式的边缘化,本文考虑了技术进步如何与能力期望相结合,并强调了由于未能满足数字能力期望和达到规定的数据规范而导致的对弱势群体的排斥和歧视。根据批判性残疾学术,我们引入了数据能力主义和数据能力主义的概念,它们概括了与数据生产相关的特权能力期望,以及由此产生的在自动化社会中普遍存在的排斥形式。强调数据能力主义的交叉性,我们发现了它的两个主要机制,即数据的可见性和数据的可取性,并记录了自由市场意识形态在产生和维护数据能力主义中的作用。
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引用次数: 3
“Business Inquiries are Welcome”: Sex Influencers and the Platformization of Non-normative Media on Twitter “欢迎商业咨询”:性别影响者和Twitter上非规范媒体的平台化
IF 2 2区 文学 Q1 COMMUNICATION Pub Date : 2022-02-09 DOI: 10.1177/15274764221077666
Shuaishuai Wang, Runze Ding
By attending to the case of queer men’s sexual use of Twitter in China, this article analyzes how mainstream platforms provide underrepresented groups with unique opportunities in the erotic economy. Drawing on in-depth interviews with fourteen queer male “sex influencers”—people who capitalize on their erotic practices on Twitter and other platforms for economic and social perks—and a three-month digital ethnography, we probe how Twitter shapes sex media production in China and opens up multifarious modes of monetization. We suggest that Chinese queer sex influencers’ monetization practices not only construct vibrant sexual cultures, but also incentivize heightened cross-platform mobility, which serves as a strategy for coping with China’s precarious legal environment. Consequently, there has been a convergence of domestic and transnational platforms, which we argue showcases the vitality and creativity of Chinese non-normative media production and consumption in a globalized and platformized age.
本文通过关注中国酷儿男性对Twitter的性使用案例,分析了主流平台如何在色情经济中为弱势群体提供独特的机会。通过对14位男性酷儿“性影响者”的深度采访——这些人利用Twitter和其他平台上的性行为获得经济和社会福利——以及为期3个月的数字人种学,我们探讨了Twitter如何塑造中国的性媒体生产,并开辟了多种货币化模式。我们认为,中国酷儿性影响者的货币化实践不仅构建了充满活力的性文化,而且还激励了跨平台的流动性,这是应对中国不稳定的法律环境的一种策略。因此,出现了国内和跨国平台的融合,我们认为这展示了全球化和平台化时代中国非规范性媒体生产和消费的活力和创造力。
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引用次数: 9
The Place of Convergent Audiences in the Small Industry Market 小工业市场中的受众聚集地
IF 2 2区 文学 Q1 COMMUNICATION Pub Date : 2022-02-09 DOI: 10.1177/15274764211061323
Iveta Jansová, C. Elavsky
In this day and age, it is increasingly important to ask how the cultural industries adapt to the evolution of communication technology. Recent technological changes influencing our understanding of media communication processes are discussed in various fields, with western traditions often predominating. However, the particular impact on industry dynamics is hardly universal. Specifically, the way such changes influence the dynamics of small, distinct peripheral markets remains largely underexamined. To this end, this manuscript focuses on such questions as they relate to the specificities of Central and Eastern Europe and the Czech Republic, a particularly small industry with distinct cultural proclivities. In ascertaining how media representatives/workers comprehend and engage their audiences, this paper presents a fuller understanding of the microsocial processes by which Czech media audiences are framed and conceptualized within Czech media industries and offers insights into the rationales directing the Czech media industry itself, particularly in relation to mediating the dialectic of local dynamics, international competition, and the evolution of digitalization.
在这个时代,文化产业如何适应通信技术的演变变得越来越重要。最近影响我们理解媒体传播过程的技术变化在各个领域都有讨论,其中西方传统往往占主导地位。然而,对行业动态的特殊影响并不是普遍的。具体而言,这些变化对小型、独特的外围市场动态的影响在很大程度上仍未得到充分研究。为此,本手稿重点关注与中欧和东欧以及捷克共和国的特殊性有关的问题,捷克共和国是一个具有独特文化倾向的特别小的行业。在确定媒体代表/工作人员如何理解和吸引受众时,本文更全面地了解了捷克媒体行业中捷克媒体受众的微观社会过程,并深入了解了指导捷克媒体行业本身的基本原理,特别是在调解地方动态、国际竞争和数字化演变的辩证法方面。
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引用次数: 0
There’s Certainly a Lot of History Here, But We’re Here to Roast Oysters: Afterlives of Trans-Atlantic Exchange in Top Chef: Charleston 这里当然有很多历史,但我们是来烤牡蛎的:《顶级厨师:查尔斯顿》中跨大西洋交流的前世今生
IF 2 2区 文学 Q1 COMMUNICATION Pub Date : 2022-01-08 DOI: 10.1177/15274764211067735
Olivia Stowell
This article reads the premiere episode of Top Chef’s fourteenth season, Top Chef: Charleston (2016), for its engagement with the history of slavery in the United States, arguing that Top Chef deploys acknowledgments of historical violences for the purpose of concealing those same violences. By analyzing the discursive and visual content of Charleston’s premiere’s elimination challenge, which required two chefs to cook head-to-head at a plantation, this article outlines how race shapes the action of Top Chef both overtly and covertly, emerging as an organizing factor for the program as a whole. Charleston’s premiere episode illuminates how history is repackaged into popular discursive and material formations, while also suggesting the potential for such formations to cohere around race in unexpected and unpredictable ways.
这篇文章阅读了《顶级厨师》第十四季《顶级厨师:查尔斯顿》(2016)的首播集,因为它涉及美国奴隶制的历史,认为《顶级厨师”利用对历史暴力的承认来掩盖同样的暴力。通过分析查尔斯顿首播的淘汰赛挑战赛的话语和视觉内容,这场挑战赛需要两名厨师在种植园里面对面烹饪,本文概述了种族如何在公开和隐蔽的情况下塑造顶级厨师的行为,成为整个节目的组织因素。查尔斯顿的首播集阐明了历史是如何被重新包装成流行的话语和物质形态的,同时也暗示了这种形态有可能以意想不到和不可预测的方式围绕种族凝聚在一起。
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引用次数: 0
Reclaiming the People: Counter-Populist Algorithmic Activism on Israeli Facebook 夺回人民:以色列Facebook上的反民粹主义算法行动主义
IF 2 2区 文学 Q1 COMMUNICATION Pub Date : 2022-01-04 DOI: 10.1177/15274764211059462
Yoav Halperin
This article examines a new form of resistance to right-wing populist discourse on social media which I define as counter-populist algorithmic activism. Practitioners of this type of activism exploit platforms’ automated ranking mechanisms and interface design to bolster the online visibility of counter-populist voices. By so doing, activists seek to stymie the digitally mediated spread of right-wing populist rhetoric and advance an alternative, non-exclusionary vision of “the people.” To explore this nascent form of resistance, this study draws on a year-long online ethnography of a Facebook group of Israeli activists called Strengthening the Left Online. Through an observation of the group’s activities during 2017, as well as interviews with its main administrator and other left-wing Facebook users, I elucidate the distinctive nature of the motivations, strategies, and goals that guide counter-populist algorithmic activists.
本文探讨了一种抵制社交媒体上右翼民粹主义话语的新形式,我将其定义为反民粹主义算法行动主义。这种行动主义的实践者利用平台的自动排名机制和界面设计来提高反民粹主义声音的在线可见度。通过这样做,活动人士试图阻止右翼民粹主义言论通过数字媒介传播,并推进一种另类的、非排他性的“人民”愿景。为了探索这种新生的抵抗形式,这项研究借鉴了Facebook上一个名为“加强左派在线”的以色列活动人士小组长达一年的在线人种志。通过观察该组织在2017年的活动,以及对其主要管理员和其他左翼Facebook用户的采访,我阐明了指导反民粹主义算法活动家的动机、策略和目标的独特性质。
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引用次数: 0
Immigrants on Chinese Television and Limitations of China’s Globalist Discourse 中国电视上的移民与中国全球化话语的局限
IF 2 2区 文学 Q1 COMMUNICATION Pub Date : 2022-01-04 DOI: 10.1177/15274764211061256
Chun Gan
Traditionally perceived as a country of emigration, China has in recent years become an increasingly popular subject for immigration and diaspora studies, with an immigrant population that has been growing quietly and steadily since the 1990s. However, media representations of immigrants in China have not garnered much attention. This article provides a critical assessment of how immigrants and immigrant experience are portrayed on Chinese television, using the example of Foreigner in China (2013–19), the first-ever program on a national platform to tackle this topic. It argues that, while the program paints a rather insightful and entertaining picture of contemporary immigrant life in China, its representation of immigrants is restricted by not only the internal contradiction of the Xi administration’s globalist discourse, but also the exclusive, ethnocentric conception of Chinese nationhood, which remains the norm in a more heterogenous and globally conscious Chinese society.
中国传统上被视为一个移民国家,近年来已成为移民和散居国外研究的一个越来越受欢迎的主题,自20世纪90年代以来,移民人口一直在悄悄稳步增长。然而,媒体对中国移民的报道并没有引起太多关注。本文以《外国人在中国》(2013-19)为例,对中国电视上如何描述移民和移民经历进行了批判性评估,这是第一个在国家平台上解决这一问题的节目。它认为,尽管该节目描绘了一幅富有洞察力和娱乐性的当代中国移民生活画面,但其对移民的表现不仅受到Xi政府全球主义话语的内部矛盾的限制,这仍然是一个更加异质和全球意识的中国社会的常态。
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引用次数: 1
Book Review: Transmitted Wounds: Media and the Mediation of Trauma, by Amit Pinchevski 书评:《传播的创伤:媒介与创伤的调解》,作者:阿米特·平切夫斯基
IF 2 2区 文学 Q1 COMMUNICATION Pub Date : 2021-12-02 DOI: 10.1177/15274764211057093
Jeremy Lowenthal
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引用次数: 0
Online Performance of Civic Participation: What Bot-like Activity in the Persian Language Twittersphere Reveals About Political Manipulation Mechanisms 公民参与的在线表现:波斯语推特领域的机器人式活动揭示了政治操纵机制
IF 2 2区 文学 Q1 COMMUNICATION Pub Date : 2021-11-19 DOI: 10.1177/15274764211055712
A. Honari, D. Alinejad
In this paper, we reveal the understudied transnational dimensions of politically manipulative activity on social media. Specifically, we identify and investigate a bot-like Twitter network associated with the controversial organization of Iranian political exiles, the Mojaheddin-e Khalgh (MEK). Tracing and contextualizing the Twitter debate around women’s rights within the 2016 Iranian Parliamentary election, our analysis contributes to the scholarship on diaspora and digital media by drawing attention to the often-neglected potentials for non-state actors such as diaspora groups to make use of social media to promote political propaganda that advances militarist violence. We demonstrate how the MEK network’s “online performance of civic participation” is typical of a bot-net of weak influence inside Iran, but that the aims and extent of its influence can only be fully understood by situating it within a historical and transnational analysis of Iranian diasporic media and politics, one that takes complex US-Iran diplomacy dynamics into consideration.
在本文中,我们揭示了未被充分研究的社交媒体上政治操纵活动的跨国维度。具体来说,我们识别并调查了一个类似机器人的Twitter网络,该网络与伊朗政治流亡者组织圣战组织(MEK)有关。追踪2016年伊朗议会选举期间围绕妇女权利的推特辩论并将其置于背景中,我们的分析有助于流散人口和数字媒体的学术研究,让人们注意到流散人口等非国家行为体经常被忽视的潜力,即利用社交媒体促进政治宣传,推动军国主义暴力。我们展示了MEK网络的“公民参与的在线表现”是一个典型的在伊朗内部影响微弱的僵尸网络,但其影响的目的和程度只能通过将其置于伊朗流散媒体和政治的历史和跨国分析中才能充分理解,其中考虑到复杂的美伊外交动态。
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引用次数: 0
“The American Outlaws Are Our People”: Fox Sports and the Branded Ambivalence of an American Soccer Fan at the 2019 FIFA Women’s World Cup “美国不法之徒是我们的人民”:福克斯体育和2019年女足世界杯上美国足球迷的品牌矛盾心理
IF 2 2区 文学 Q1 COMMUNICATION Pub Date : 2021-11-10 DOI: 10.1177/15274764211053219
C. Howell
Drawing on fan studies, sports media studies, media industries studies, and participant observation of the American Outlaws, this essay analyzes specific aspects of the 2019 FIFA Women’s World Cup as televised by Fox Sports in the wider context of soccer’s evolving place within the American sports media marketplace. American media companies have increasingly positioned soccer as an upscale sport in the U.S. In addition to representing an affluent and cosmopolitan taste culture, the representation of the American Outlaws as part of Fox Sports’ programming and branding flattened the frictions of class, national identity, politics, and race that shaped American soccer discourse in the summer of 2019. This essay explores this flattening and the underlying tensions between televising a tournament based in American national identity that allows for a more mass audience appeal and the more niche-based framing of soccer—including the progressive politics of women’s soccer—in U.S. sports media.
根据球迷研究、体育媒体研究、媒体行业研究和参与者对《美国亡命之徒》的观察,本文从足球在美国体育媒体市场中不断发展的更广泛背景下,分析了福克斯体育电视转播的2019年国际足联女子世界杯的具体方面。美国媒体公司越来越多地将足球定位为美国的高档运动。除了代表富裕和国际化的品味文化外,作为福克斯体育节目和品牌的一部分,《美国亡命之徒》的形象消除了阶级、国家认同、政治和种族的摩擦,这些摩擦在2019年夏天塑造了美国足球的话语。这篇文章探讨了这种扁平化以及电视转播一场基于美国国家身份的比赛与美国体育媒体对足球(包括女子足球的进步政治)更具大众吸引力之间的潜在紧张关系。
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引用次数: 1
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Television & New Media
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