Pub Date : 2023-09-12DOI: 10.1177/14703572231189752
Dynaya Bhutipunthu, Dale Konstanz
Today, as arts organizations, including philharmonic orchestras, look for new ways to engage their patrons and attract new audiences, the use of new media can enhance experiences at arts venues and events such as concerts, and can lead to greater appreciation of art forms that are sometimes considered outmoded and staid. This study focuses on the search for an appropriate approach, design process and implementation of new media design for symphonic orchestra performance. The case study examines the integration of new media for the Thailand Philharmonic Orchestra’s live performance of The Rite of Spring, an early 20th-century avant-garde masterpiece composed by Igor Stravinsky. Motion graphics and AR technology were utilized to bring hand-drawn and painted elements inspired by the music and Russian folk art to life.
{"title":"Illustrating Stravinsky: integration of new media design in live Philharmonic Orchestra performance","authors":"Dynaya Bhutipunthu, Dale Konstanz","doi":"10.1177/14703572231189752","DOIUrl":"https://doi.org/10.1177/14703572231189752","url":null,"abstract":"Today, as arts organizations, including philharmonic orchestras, look for new ways to engage their patrons and attract new audiences, the use of new media can enhance experiences at arts venues and events such as concerts, and can lead to greater appreciation of art forms that are sometimes considered outmoded and staid. This study focuses on the search for an appropriate approach, design process and implementation of new media design for symphonic orchestra performance. The case study examines the integration of new media for the Thailand Philharmonic Orchestra’s live performance of The Rite of Spring, an early 20th-century avant-garde masterpiece composed by Igor Stravinsky. Motion graphics and AR technology were utilized to bring hand-drawn and painted elements inspired by the music and Russian folk art to life.","PeriodicalId":51671,"journal":{"name":"Visual Communication","volume":"74 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135831114","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-11DOI: 10.1177/14703572231189753
Orest Semotiuk
This article integrates national and international levels of political humorous discourse and proposes a multimodal analysis of the discursive dimension of the Russian–Ukrainian war and its implementation in political humour. The author analyses the distribution of supportive/subversive humour in world, Ukrainian and Russian political cartoons targeting Ukrainian President Zelensky and Russian President Putin and representing the conflict parties, with special attention to the presentation/setting. The distribution of supportive vs subversive political humour is based on an analysis of the target, focus and setting of political cartoons depicting Putin and Zelensky, and on the interaction of verbal and nonverbal elements in the cartoons. Political cartoons can be defined by their goals, frames of reference and means. These corresponding parameters (goal–target, frame of reference–focus, means-setting) as well as the correlation between self-image/external image and supportive/subversive political humour provide the analytical framework for the article.
{"title":"Superhero contra butcher: Zelensky and Putin in political cartoons on Russian aggression","authors":"Orest Semotiuk","doi":"10.1177/14703572231189753","DOIUrl":"https://doi.org/10.1177/14703572231189753","url":null,"abstract":"This article integrates national and international levels of political humorous discourse and proposes a multimodal analysis of the discursive dimension of the Russian–Ukrainian war and its implementation in political humour. The author analyses the distribution of supportive/subversive humour in world, Ukrainian and Russian political cartoons targeting Ukrainian President Zelensky and Russian President Putin and representing the conflict parties, with special attention to the presentation/setting. The distribution of supportive vs subversive political humour is based on an analysis of the target, focus and setting of political cartoons depicting Putin and Zelensky, and on the interaction of verbal and nonverbal elements in the cartoons. Political cartoons can be defined by their goals, frames of reference and means. These corresponding parameters (goal–target, frame of reference–focus, means-setting) as well as the correlation between self-image/external image and supportive/subversive political humour provide the analytical framework for the article.","PeriodicalId":51671,"journal":{"name":"Visual Communication","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135980853","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-18DOI: 10.1177/14703572231187001
Monika Messner
Materiality, mediality, locality and temporality are constitutive characteristics of texts. Various texts in mediatized everyday reality show temporal aspects that influence their perception and their functions in different ways. The present article considers diverse expressions of temporality in destination ads, a genre that is hitherto underexplored. A special focus is put on multimodal practices that express temporal aspects, for instance the timeline of pre-, on- and post-trip time, vacation time as desired time, the situationality of ads, etc. The author uses multimodal discourse analysis to examine the interplay of semiotic resources in destination ads and to describe their compositional, ideational and interactional metafunctions. The analysis shows that text–image relations are crucial for the depiction of temporality and time-boundedness, and also for the formation of a specific tourist gaze that is centred on the desire to fully enjoy vacation time.
{"title":"‘Domani a quest’ora potresti essere qui’: multimodal practices for representing temporality in destination advertising","authors":"Monika Messner","doi":"10.1177/14703572231187001","DOIUrl":"https://doi.org/10.1177/14703572231187001","url":null,"abstract":"Materiality, mediality, locality and temporality are constitutive characteristics of texts. Various texts in mediatized everyday reality show temporal aspects that influence their perception and their functions in different ways. The present article considers diverse expressions of temporality in destination ads, a genre that is hitherto underexplored. A special focus is put on multimodal practices that express temporal aspects, for instance the timeline of pre-, on- and post-trip time, vacation time as desired time, the situationality of ads, etc. The author uses multimodal discourse analysis to examine the interplay of semiotic resources in destination ads and to describe their compositional, ideational and interactional metafunctions. The analysis shows that text–image relations are crucial for the depiction of temporality and time-boundedness, and also for the formation of a specific tourist gaze that is centred on the desire to fully enjoy vacation time.","PeriodicalId":51671,"journal":{"name":"Visual Communication","volume":"45 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2023-08-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81061302","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-17DOI: 10.1177/14703572231181598
Jessa Rogers
This essay visually describes an Indigenous research project exploring digital inclusion with Aboriginal families on Mornington Island, a remote Aboriginal community in Queensland, Australia. Yarning, an Indigenous storytelling and conversational research method, was combined with photography (some participant photography, but primarily researcher photography) in a new method termed ‘show and yarn’. This method allowed community members space to show us their devices, have images taken of these devices and then use these images as a prompt for yarns about their experiences using the internet, mobile phones and technology. The author is an Indigenous researcher, who had existing connections with Mornington Island residents and it was through these relationships that the community came to be a partner in this research.
{"title":"Connecting In The Gulf: Digital Inclusion For Aboriginal Families On Mornington Island","authors":"Jessa Rogers","doi":"10.1177/14703572231181598","DOIUrl":"https://doi.org/10.1177/14703572231181598","url":null,"abstract":"This essay visually describes an Indigenous research project exploring digital inclusion with Aboriginal families on Mornington Island, a remote Aboriginal community in Queensland, Australia. Yarning, an Indigenous storytelling and conversational research method, was combined with photography (some participant photography, but primarily researcher photography) in a new method termed ‘show and yarn’. This method allowed community members space to show us their devices, have images taken of these devices and then use these images as a prompt for yarns about their experiences using the internet, mobile phones and technology. The author is an Indigenous researcher, who had existing connections with Mornington Island residents and it was through these relationships that the community came to be a partner in this research.","PeriodicalId":51671,"journal":{"name":"Visual Communication","volume":"55 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2023-08-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88422984","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-14DOI: 10.1177/14703572231189754
Kunming Li
{"title":"Book review: The Space between Look and Read: Designing Complementary Meaning","authors":"Kunming Li","doi":"10.1177/14703572231189754","DOIUrl":"https://doi.org/10.1177/14703572231189754","url":null,"abstract":"","PeriodicalId":51671,"journal":{"name":"Visual Communication","volume":"11 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2023-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83706882","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-11DOI: 10.1177/14703572231188382
Jade Smith, Ralph Adendorff
As children age and learn to read words, so the pictures in storybooks decrease in frequency and readers rely less on their meaning. However, South African children are more likely to rely on pictures as a result of low verbal literacy levels, but how much meaning is construed by the pictures? In a multimodal investigation of local picture books, the authors used Painter et al.’s ( Reading Visual Narratives, 2013) visual analysis framework to code interpersonal meaning in the images of picture books produced for the Nal’ibali national reading initiative. During this research, the body language of the stories’ characters could not be coded using this framework. Gestures are important indicators of emotions and intentions (see Gesture: Visible Action as Utterance, Kendon, 2004), and the visual analysis framework proposed by Painter et al. (2013) should include resources to capture this interpersonal meaning conveyed to the young reader. In the picture books studied, gestures construe affect and intensify the feelings displayed on characters’ faces. This article gives evidence from the data where gestures intensify the affectual meaning in the image by various means. By also considering the surrounding characters and the logogenetic progression of meaning radiated across the pages of the story, the authors argue that meaning in images is multistranded and thus due attention should be given to the intramodal synergies that contribute to the emotions conveyed to the reader. A more fluid view of semiosis that incorporates pragmatic and cultural considerations must be adopted when investigating those gestures that are meaningful and those that are not. The gestures and vectors they create direct the readers’ gaze to the visually represented feelings of the character that drive the narrative. They also resonate with the meaning of these feelings so that young readers receive their maximal interpersonal impact.
{"title":"Exploring the ecosystem of meaning: representation of gesture and its contribution to the visual communication of attitude in South African picture books","authors":"Jade Smith, Ralph Adendorff","doi":"10.1177/14703572231188382","DOIUrl":"https://doi.org/10.1177/14703572231188382","url":null,"abstract":"As children age and learn to read words, so the pictures in storybooks decrease in frequency and readers rely less on their meaning. However, South African children are more likely to rely on pictures as a result of low verbal literacy levels, but how much meaning is construed by the pictures? In a multimodal investigation of local picture books, the authors used Painter et al.’s ( Reading Visual Narratives, 2013) visual analysis framework to code interpersonal meaning in the images of picture books produced for the Nal’ibali national reading initiative. During this research, the body language of the stories’ characters could not be coded using this framework. Gestures are important indicators of emotions and intentions (see Gesture: Visible Action as Utterance, Kendon, 2004), and the visual analysis framework proposed by Painter et al. (2013) should include resources to capture this interpersonal meaning conveyed to the young reader. In the picture books studied, gestures construe affect and intensify the feelings displayed on characters’ faces. This article gives evidence from the data where gestures intensify the affectual meaning in the image by various means. By also considering the surrounding characters and the logogenetic progression of meaning radiated across the pages of the story, the authors argue that meaning in images is multistranded and thus due attention should be given to the intramodal synergies that contribute to the emotions conveyed to the reader. A more fluid view of semiosis that incorporates pragmatic and cultural considerations must be adopted when investigating those gestures that are meaningful and those that are not. The gestures and vectors they create direct the readers’ gaze to the visually represented feelings of the character that drive the narrative. They also resonate with the meaning of these feelings so that young readers receive their maximal interpersonal impact.","PeriodicalId":51671,"journal":{"name":"Visual Communication","volume":"27 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2023-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78157332","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-11DOI: 10.1177/14703572231185995
Zilong Zhong
{"title":"Book review: Children Reading Pictures: New Contexts and Approaches to Picturebooks","authors":"Zilong Zhong","doi":"10.1177/14703572231185995","DOIUrl":"https://doi.org/10.1177/14703572231185995","url":null,"abstract":"","PeriodicalId":51671,"journal":{"name":"Visual Communication","volume":"143 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2023-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80255920","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-27DOI: 10.1177/14703572231163555
Pei Soo Ang, Fauziah Taib
There has been much debate about the state of sexuality education in Malaysia which is heavily influenced by conservative cultural and religious attitudes. To better understand the scenario, this study examines how sexual and reproductive health and rights (SRHR) education is communicated multimodally to adolescents via printed and digital promotional materials. These materials were produced by the three main responsible agencies: the National Population and Family Development Board, the Ministry of Health Malaysia and the Federation of Reproductive Health Association Malaysia. Adopting Kress and Van Leeuwen’s visual grammar framework in Reading Images (1996) with a focus on visual composition, social actor analysis and viewer positioning, the materials were found to predominantly address Malay teenagers and carry fear-based messages about abstinence and the consequences of committing zina (a Malay word for illicit sexual relations). Custom and conformity rather than expert legitimation and trust in the social and health authorities dominate local sexual health education. The authors argue that contraception should be advocated through a discourse of health and social risk mitigation and responsible gender roles while respecting cultural and moral obligations. Adolescents also have a right to be informed about options appropriate to their own circumstances in line with Target 3.7 of the United Nations Sustainable Development Goals. Locally, such recommendations would contribute to Malaysia’s Shared Prosperity Vision 2030 and Twelfth Malaysia Plan which seek to improve the well-being of young citizens through targeted education and public services.
{"title":"Fear generation in the multimodal communication of sexual and reproductive health to Malaysian adolescents","authors":"Pei Soo Ang, Fauziah Taib","doi":"10.1177/14703572231163555","DOIUrl":"https://doi.org/10.1177/14703572231163555","url":null,"abstract":"There has been much debate about the state of sexuality education in Malaysia which is heavily influenced by conservative cultural and religious attitudes. To better understand the scenario, this study examines how sexual and reproductive health and rights (SRHR) education is communicated multimodally to adolescents via printed and digital promotional materials. These materials were produced by the three main responsible agencies: the National Population and Family Development Board, the Ministry of Health Malaysia and the Federation of Reproductive Health Association Malaysia. Adopting Kress and Van Leeuwen’s visual grammar framework in Reading Images (1996) with a focus on visual composition, social actor analysis and viewer positioning, the materials were found to predominantly address Malay teenagers and carry fear-based messages about abstinence and the consequences of committing zina (a Malay word for illicit sexual relations). Custom and conformity rather than expert legitimation and trust in the social and health authorities dominate local sexual health education. The authors argue that contraception should be advocated through a discourse of health and social risk mitigation and responsible gender roles while respecting cultural and moral obligations. Adolescents also have a right to be informed about options appropriate to their own circumstances in line with Target 3.7 of the United Nations Sustainable Development Goals. Locally, such recommendations would contribute to Malaysia’s Shared Prosperity Vision 2030 and Twelfth Malaysia Plan which seek to improve the well-being of young citizens through targeted education and public services.","PeriodicalId":51671,"journal":{"name":"Visual Communication","volume":"38 1","pages":"449 - 468"},"PeriodicalIF":1.5,"publicationDate":"2023-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73823023","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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