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Economic Annals-XXI最新文献

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Semantic mapping technique: development of advertising content 语义映射技术:广告内容的开发
IF 0.6 Q2 Social Sciences Pub Date : 2021-12-27 DOI: 10.21003/ea.v194-12
B. Tkhorikov, Marina Pirogova, Victor Zakharov, O. Gerasimenko, S. Osadchaya
The paper considers author’s technique named Semantic Mapping intended for the development of advertising content. The technique was developed using interdisciplinary approach - neuromarketing, swarm intelligence, sensory, behavioral and experiential marketing focusing on imaginative thinking and emotional reactions of consumers essential in advertising content. This allows to create viral content based on creative decisions interesting to the audience and applicable to omnichannel communication. Advertising content is created in three stages: determining the limitations of advertising effectiveness, formulating the key idea (content), creating and testing the advertising. The Semantic Mapping technique can be used in marketing activities of various companies, including small businesses, and is notable for its low labor intensity and low budget.
本文考虑了作者提出的语义映射技术,旨在开发广告内容。该技术是使用跨学科方法开发的——神经营销、群体智能、感官、行为和体验营销,重点关注广告内容中消费者的想象力思维和情感反应。这允许根据观众感兴趣的创造性决策创建病毒式内容,并适用于全渠道传播。广告内容的创建分为三个阶段:确定广告效果的局限性、制定关键思想(内容)、创建和测试广告。语义映射技术可以用于包括小企业在内的各种公司的营销活动,并且以其低劳动强度和低预算而闻名。
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引用次数: 0
The theoretical heritage of marketing management: a retrospective analysis 营销管理的理论遗产:回溯分析
IF 0.6 Q2 Social Sciences Pub Date : 2021-12-27 DOI: 10.21003/ea.v194-16
I. Shumakova, A. Voronov, A. Peresypkin, E. Danilova
The paper presents scientific views reflecting marketing management specifics which explains the timely character of the study. The argumentative logics has been used to verify the hypothesis about the impossibility to substantiate promising lines of marketing management research without identifying blanc spots in the scientific basis of respective area of expertise. Systemic chronological and retrospective analysis of the theoretical works was employed in order to achieve the results. The findings give a detailed explication of the scientific landscape which reflects the viewpoints of marketing management issues. The main conclusion is that the thesis of the «ideal marketing management» concept which allows for the requirements of all contemporary marketing systems participants to be fully met as of today, has a fragmentary character. The findings can be employed in further theoretical research in marketing and other fields of knowledge.
本文提出了反映营销管理具体情况的科学观点,说明了本研究的时效性。论证逻辑已被用于验证假设,即如果不确定各自专业领域的科学基础中的空白点,就不可能证实有前途的营销管理研究路线。采用系统的时间顺序和回顾性分析的理论著作,以取得成果。研究结果给出了一个详细的科学景观的解释,反映了营销管理问题的观点。主要结论是,“理想营销管理”概念的论点允许所有当代营销系统参与者的要求在今天得到充分满足,具有支离破碎的特征。这些发现可以用于市场营销和其他知识领域的进一步理论研究。
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引用次数: 0
Formation of a complex method for analyzing multidimensional production data of a processing plant 分析加工厂多维生产数据的复杂方法的形成
IF 0.6 Q2 Social Sciences Pub Date : 2021-12-27 DOI: 10.21003/ea.v194-05
O. Ivashchuk, O. Ivashchuk, V. Fedorov, Alexander Rodionov, A. Shtana
We discuss the development of a comprehensive data analysis method which allows increasing the accuracy of predicting the performance of roller mill of processing plant (RP) mining and processing plant (GOK) when you change the properties of incoming raw materials for processing. The described method includes primary data processing, determination by statistical analysis methods and data mining algorithms of the most significant factors affecting the resulting parameter, development of mathematical models based on correlation regression and factor analysis, analysis and confirmation of the quality of forecasting by a neural network. The systematization and coordination of production data was carried out, the generated database was processed using statistical and intellectual analysis methods, the physical and chemical parameters of the input raw materials and processed ore that have the greatest impact on the mill productivity were determined, mathematical models were formed to determine the expected productivity, their quality and applicability limits were evaluated, the error in predicting the mill productivity for various mineralogical compositions of the processed ore was determined. The significance of the parameters used in the models is checked by the algorithms of intelligent analysis. The verification of the used models for predicting mill performance by an artificial neural network is carried out by comparing the series of predicted values of the resulting factor obtained by different models
我们讨论了一种综合数据分析方法的开发,该方法可以提高预测加工厂(RP)采矿和加工厂(GOK)辊磨机性能的准确性,当您更改进入加工的原材料的特性时。所描述的方法包括初级数据处理,通过统计分析方法和数据挖掘算法确定影响结果参数的最重要因素,基于相关回归和因素分析开发数学模型,通过神经网络分析和确认预测质量。对生产数据进行了系统化和协调,使用统计和智能分析方法对生成的数据库进行了处理,确定了对磨机生产率影响最大的输入原料和加工矿石的物理和化学参数,形成了数学模型来确定预期生产率,评估了它们的质量和适用范围,确定了预测加工矿石各种矿物成分的选矿厂生产率的误差。通过智能分析算法来检查模型中使用的参数的重要性。通过比较不同模型获得的结果因子的一系列预测值,对人工神经网络预测轧机性能的所用模型进行了验证
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引用次数: 0
Hiring in pharmaceutical organizations: procedural aspects of personnel assessment 制药组织的招聘:人员评估的程序方面
IF 0.6 Q2 Social Sciences Pub Date : 2021-12-27 DOI: 10.21003/ea.v194-07
L. Tretyakova, I. Spichak, I. Zhirova, B. Tkhorikov, Olena Evtushenko
In modern socio-economic conditions, in order to achieve strategic goals, a pharmaceutical organization needs highly qualified personnel with certain characteristics, the necessary potential to effectively perform their professional duties. The lack of effective tools for assessing and developing personnel is one of the significant reasons for limiting the growth of financial results and the efficiency of the pharmaceutical organization. The result of the study is an assessment procedure when hiring personnel, taking into account the conditions of a highly competitive ambience, contributing to a significant increase in the productivity and quality of employees’ work, decisions made, and, therefore, an increase in the value of human resources of the pharmaceutical organization
在现代社会经济条件下,为了实现战略目标,制药组织需要具有一定特征的高素质人才,需要具备有效履行其专业职责的必要潜力。缺乏有效的工具来评估和发展人员是限制财务业绩增长和制药组织效率的重要原因之一。研究的结果是在招聘人员时的评估程序,考虑到高度竞争环境的条件,有助于显著提高员工的工作效率和质量,做出决策,从而增加制药组织的人力资源价值
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引用次数: 0
Financial inclusion as mediator in the relationship of social capital and financial literacy towards business performance of the trade sector SMEs in Pekanbaru, Indonesia 金融包容性在社会资本和金融素养对印尼北坎巴鲁贸易部门中小企业经营绩效的关系中起中介作用
IF 0.6 Q2 Social Sciences Pub Date : 2021-12-27 DOI: 10.21003/ea.v194-03
Irman Mimelientesa, Budiyanto, Suwitho
This study analyzes SMEs’ performance problems in the trade sector in Pekanbaru by using several internal company factors to build a competitive strategy till the year 2021. The variables used in this study consisted of social capital, financial literacy, financial inclusion, and business performance. The study used 300 SMEs consisting of 26 wholesalers and 274 retailers in Pekanbaru, Riau. We used a structural equation model (SEM) approach with AMOS for hypothesis testing. The results show that social capital and financial literacy have a significant direct effect on the SME businesses’ performance in the trade sector in Pekanbaru. This shows that social capital and financial literacy are two determining factors for the success of SME businesses. However, social capital does not affect business performance indirectly through the role of financial inclusion
本研究分析了中小企业在北干巴鲁贸易部门的绩效问题,通过使用几个内部公司因素来建立一个竞争战略,直到2021年。本研究使用的变量包括社会资本、金融素养、金融普惠和企业绩效。该研究调查了廖内省北干巴鲁的300家中小企业,包括26家批发商和274家零售商。我们使用结构方程模型(SEM)方法与AMOS进行假设检验。结果表明,社会资本和金融素养对北干巴鲁贸易部门中小企业绩效有显著的直接影响。由此可见,社会资本和金融素养是中小企业成功的两个决定性因素。然而,社会资本并不通过普惠金融的作用间接影响企业绩效
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引用次数: 1
Factors influencing absorption of the banks' financial resources: assessment of the optimality 影响银行金融资源吸收的因素:最优性评价
IF 0.6 Q2 Social Sciences Pub Date : 2021-12-27 DOI: 10.21003/ea.v194-14
E. Stryabkova, I. Chistnikova, M. Antonova, Elena Druzhnikovа, Y. Mochalova
Optimal allocation of deposits (resources) and facilities (expenditures) are among the most important strategies of banks. Optimal allocation of resources in various economic sectors leads to targeting of funds collected by banks. Optimal allocation of expenses, in addition to obtaining returns in excess of the cost of attracting resources, leads to rapid and timely response to bank customers. The purpose of this study is to provide linear programming models to determine the optimal combination of resources and expenditures of banks with the approach of reducing the cost of money. The tools used in this research are linear programming models and the data used is quantitative. The results of this study showed that all five factors (electronic banking, physical factors and conditions, service factors, communication and human factors and financial factors, respectively) were effective factors in attracting resources. They are influential in the bank, respectively.
存款(资源)和设施(支出)的优化配置是银行最重要的策略之一。各经济部门资源的最优配置导致银行募集的资金有针对性。费用的优化配置,除了获得超过吸引资源成本的回报外,还可以快速及时地响应银行客户。本研究的目的是提供线性规划模型,以降低货币成本的方法来确定银行资源与支出的最优组合。本研究使用的工具是线性规划模型,使用的数据是定量的。研究结果表明,电子银行、物理因素和条件、服务因素、沟通因素和人力因素、财务因素这五个因素都是吸引资源的有效因素。他们分别在世行有影响力。
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引用次数: 0
Russian entrepreneurship in the context of the economic crisis: tendencies, problems and prospects 经济危机背景下的俄罗斯企业家精神:趋势、问题和前景
IF 0.6 Q2 Social Sciences Pub Date : 2021-12-27 DOI: 10.21003/ea.v194-04
O. Slinkova, A. Slinkov, I. Semchenko, E. Vishnevskaya, S. Yasenok
The economic crisis that began in 2014 continues to have a negative impact on Russian entrepreneurship. The measures taken to overcome the consequences of the crisis do not give the desired results. The objective of the article is to analyze the main trends of entrepreneurship in Russia and identify areas of its activation to support sustainable economic growth and economic security. The article presents the authors’ approach to the definition of entrepreneurial activity. A number of indicators for assessing entrepreneurial activity are proposed. The basic tendencies of development of small and medium business of Russia during the crisis are revealed. Two key factors determining the level of entrepreneurial activity are assessed: the desire and willingness of people to engage in entrepreneurial activity and the availability of conditions for the creation and development of their own business in Russia. We also marked the features of motivation of Russians to start their own business. The key factors that have a negative impact on the development of Russian entrepreneurship and determine the direction of the application of the efforts of state and public institutions to activate it are formulated
2014年开始的经济危机继续对俄罗斯的企业家精神产生负面影响。为克服危机后果而采取的措施没有取得预期的结果。本文的目的是分析俄罗斯创业的主要趋势,并确定其激活的领域,以支持可持续的经济增长和经济安全。本文介绍了作者对创业活动定义的方法。提出了评价企业活动的若干指标。揭示了危机时期俄罗斯中小企业发展的基本趋势。评估了决定创业活动水平的两个关键因素:人们从事创业活动的愿望和意愿,以及在俄罗斯创建和发展自己企业的条件。我们还标注了俄罗斯人创业动机的特点。对俄罗斯企业精神的发展产生负面影响并决定国家和公共机构为激活企业精神所作努力的应用方向的关键因素进行了阐述
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引用次数: 0
Innovation capability as a mediation in the relationship of social capital and entrepreneurial leadership behavior on the performance of culinary and hospitality sectors’ SMEs in Pekanbaru, Indonesia 创新能力作为社会资本和创业领导行为关系的中介对印度尼西亚Pekanbaru烹饪和酒店业中小企业绩效的影响
IF 0.6 Q2 Social Sciences Pub Date : 2021-10-19 DOI: 10.21003/ea.v193-11
A. A. Purwati, Budiyanto, Suhermin
The main objective of the research is to evaluate SME performance issues in the Culinary and Hospitality sectors in Pekanbaru via utilizing a number of company internal environmental parameters to develop the dynamic procedure for improving the efficacy. The purpose of this study is to investigate the relationship between social capital and entrepreneurship with respect to the mediating role of organizational innovation capabilities. The present study is applied in terms of purpose and descriptive-survey in terms of data collection. The statistical population of this study includes faculty members that the study population in this study is 2116 people. The method of cluster and random sampling is simple. The sample size according to Morgan table and Cochran’s formula with an error of 0.05 is equal to 325 people. Structural equation modeling technique and PLS Smart software have been used to investigate the causal relationships between variables in a coherent manner. The findings showed that there was not direct link between social capital and culinary and hospitality SMEs’ business performance in Pekanbaru. Problems related to strong social capital, such as over-information, problems due to recklessness, and myopia, along with investing a lot of time and money to maintain relationships, can affect the development of entrepreneurial orientation. Based on the research findings in this regard (social capital and entrepreneurial orientation), the structural dimension of social capital (relational and cognitive) has a negative relationship and other dimensions have a positive relationship with entrepreneurial orientation. In this regard (social capital and entrepreneurial orientation) organizational innovation capabilities play a mediating role.
本研究的主要目的是通过利用一些公司内部环境参数来制定提高效率的动态程序,评估Pekanbaru烹饪和酒店业的中小企业绩效问题。本研究的目的是探讨社会资本与创业之间的关系,即组织创新能力的中介作用。本研究在目的方面进行了应用,在数据收集方面进行了描述性调查。本研究的统计人群包括教职员工,本研究的研究人群为2116人。聚类和随机抽样的方法很简单。根据Morgan表和Cochran公式,误差为0.05的样本量相当于325人。结构方程建模技术和PLS Smart软件已被用于以连贯的方式研究变量之间的因果关系。研究结果表明,社会资本与佩坎巴鲁烹饪和酒店业中小企业的经营业绩之间没有直接联系。与强大的社会资本有关的问题,如过度信息、鲁莽导致的问题和近视,以及投入大量时间和金钱来维持关系,都会影响创业导向的发展。基于这方面的研究结果(社会资本和创业取向),社会资本的结构维度(关系维度和认知维度)与创业取向呈负相关,其他维度与创业取向呈正相关。在这方面(社会资本和创业导向),组织创新能力起着中介作用。
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引用次数: 1
Investigation of program mechanisms efficiency for the small and medium-sized businesses development in Russia 俄罗斯中小企业发展计划机制效率调查
IF 0.6 Q2 Social Sciences Pub Date : 2021-10-19 DOI: 10.21003/ea.v193-08
N. Medvedeva, I. Shilova, E. Malygina
The study examines the improvement trends of small and medium-sized businesses in Russia by the year 2021. Measures of state support aimed at developing the entrepreneurship are outlined. The effective growth of entrepreneurship leads to the satisfaction of products, works, services, and new jobs. Support for small and medium-sized business entities in foreign countries is at a higher level than in Russia. This is due not only to the long period of formation of the market economy but also to the fact that foreign countries’ government attaches great importance to small forms of enterprises and supports them by implementing special programs and providing benefits. The study aims to evaluate the program mechanisms’ efficiency for developing small and medium-sized entrepreneurship in Russia. The authors substantiated a system of indicators characterizing state support’s socio-economic efficiency in consolidated blocks: entrepreneurial, budgetary, and social efficiency. A methodology for assessing state programs’ efficiency for developing small and medium-sized businesses, including integral indicators based on the standardization of entrepreneurial efficiency components, has been developed. This methodology makes it possible to identify the relationship between the social aspects of entrepreneurial activity and state support.
该研究考察了到2021年俄罗斯中小企业的改善趋势。概述了旨在发展创业精神的国家支持措施。创业的有效增长会带来产品、工作、服务和新工作的满意度。外国对中小企业实体的支持水平高于俄罗斯。这不仅得益于市场经济形成的长期性,也得益于外国政府对小型企业的高度重视,并通过实施特殊计划和提供福利来支持它们。本研究旨在评估俄罗斯中小企业发展计划机制的效率。作者建立了一个指标体系,以综合块来表征国家支持的社会经济效率:创业、预算和社会效率。已经制定了一种评估国家方案发展中小企业效率的方法,包括基于创业效率组成部分标准化的综合指标。这种方法可以确定创业活动的社会方面与国家支持之间的关系。
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引用次数: 0
Social and economic consequences of the influence of bronchospasm on health of children and adolescents in the context of public health management improvement 在公共卫生管理改善的背景下,支气管痉挛对儿童和青少年健康影响的社会和经济后果
IF 0.6 Q2 Social Sciences Pub Date : 2021-10-19 DOI: 10.21003/ea.v193-17
N. Geppe, I. Farber, A. Polyanskaya, S. Chebysheva, Marianna Aksenova
The health status of the population as an integral indicator is a part of the socially-oriented policy of the state, which reflects the degree of its social development and the state of ensuring the quality of public health. It is determined that the current demographic situation in Russia is accompanied by a rapid deterioration in the health of the population and reduction in the number of people of working age for the reason of premature mortality which inevitably causes a decline in human capital. Losses significantly affect the economic, social and intellectual potential of the country. High cost of medical services, dissatisfaction with the quality and limited access to medical care do not meet the interests of the state, patients, and medical service providers. In this regard, the purpose of our paper is to analyze the impact of bronchospasm in children as a peculiar disease that requires medical treatment and otherwise influences future population health and social and economic indicators on the country’s economy and to study the impact of this widespread diseases on the overall economic and socio-economic situation in the country taking into account comparison and indicators from different countries of the world. It has been concluded that to achieve set health goals in public health and reduce negative health impact, international and national public and private partnerships should be promoted.
人口健康状况作为一个整体指标,是国家社会导向政策的一部分,反映了国家社会发展的程度和确保公共卫生质量的状态。据确定,俄罗斯目前的人口状况伴随着人口健康状况的迅速恶化,以及由于过早死亡而导致的劳动年龄人口数量的减少,这不可避免地会导致人力资本的下降。损失严重影响了该国的经济、社会和智力潜力。高昂的医疗服务成本、对质量的不满以及获得医疗服务的机会有限,都不符合国家、患者和医疗服务提供者的利益。在这方面,本文的目的是分析儿童支气管痉挛作为一种需要治疗的特殊疾病对未来人口健康和社会经济指标的影响,并研究这种广泛传播的疾病对该国整体经济和社会经济状况的影响,同时考虑比较和来自世界不同国家的指标。已经得出的结论是,为了在公共卫生领域实现既定的卫生目标并减少对健康的负面影响,应该促进国际和国家的公共和私人伙伴关系。
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引用次数: 0
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Economic Annals-XXI
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