Pub Date : 2018-04-26DOI: 10.18568/CMC.V15I42.1611
Leonardo Pastor, André Lemos
This paper aims to empirically investigates the new photographic practice through Instagram application. We studied 305 images associated to four urban spaces (squares and parks) in Salvador, Bahia through the sociability process, the production of space and the self-portraits (including selfies). The analysis points out that the use of meta-textes (hashtags, subtitles and emojis), as well as the geolocation data indicate that the photographic practice is based in a data-driven conversational communication. This practice deploys an extensive network of objects and agencies (artefact, image editing and manipulation, meta-texts, geotags, algorithmic procedure, sharing practices ...). We are dealing with an “actor-network” based in an algorithmic performativity very different from the photographic practice with analogical cameras or even with digital cameras prior the boom of digital social network. Users are now able to create a new discourse / narrative and a practice of data related to the photograph.
{"title":"A Fotografia como Prática Conversacional de Dados: espacialização e sociabilidade digital no uso do Instagram em praças e parques na cidade de Salvador","authors":"Leonardo Pastor, André Lemos","doi":"10.18568/CMC.V15I42.1611","DOIUrl":"https://doi.org/10.18568/CMC.V15I42.1611","url":null,"abstract":"This paper aims to empirically investigates the new photographic practice through Instagram application. We studied 305 images associated to four urban spaces (squares and parks) in Salvador, Bahia through the sociability process, the production of space and the self-portraits (including selfies). The analysis points out that the use of meta-textes (hashtags, subtitles and emojis), as well as the geolocation data indicate that the photographic practice is based in a data-driven conversational communication. This practice deploys an extensive network of objects and agencies (artefact, image editing and manipulation, meta-texts, geotags, algorithmic procedure, sharing practices ...). We are dealing with an “actor-network” based in an algorithmic performativity very different from the photographic practice with analogical cameras or even with digital cameras prior the boom of digital social network. Users are now able to create a new discourse / narrative and a practice of data related to the photograph.","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"15 1","pages":"10-33"},"PeriodicalIF":0.0,"publicationDate":"2018-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67507688","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-04-26DOI: 10.18568/CMC.V15I42.1324
Rosângela Fachel de Medeiros, R. Medeiros
This paper analyzes comparatively two superheroes duos “Aquaman and Aqualad”, created by DC Comics, which premiered in 1960, and its parodic version (HUTCHEON, 1989) “Mermaid Man and Barnacle Boy”, SpongeBob SquarePants characters series created in 1999. This comparison aims to discuss the role of the body (LE BRETON, 2003) in the configuration of masculinities (Connell, 2003) presented in these cartoons, analyzing how each of the works draws up and submit such matters. The comparative analysis of these two superheroes duo puts into question the masculinity as a social and cultural construction that reflects a specific time, culture and society.
{"title":"Os super-heróis também envelhecem? Corpos e masculinidades nos desenhos animados","authors":"Rosângela Fachel de Medeiros, R. Medeiros","doi":"10.18568/CMC.V15I42.1324","DOIUrl":"https://doi.org/10.18568/CMC.V15I42.1324","url":null,"abstract":"This paper analyzes comparatively two superheroes duos “Aquaman and Aqualad”, created by DC Comics, which premiered in 1960, and its parodic version (HUTCHEON, 1989) “Mermaid Man and Barnacle Boy”, SpongeBob SquarePants characters series created in 1999. This comparison aims to discuss the role of the body (LE BRETON, 2003) in the configuration of masculinities (Connell, 2003) presented in these cartoons, analyzing how each of the works draws up and submit such matters. The comparative analysis of these two superheroes duo puts into question the masculinity as a social and cultural construction that reflects a specific time, culture and society.","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"15 1","pages":"97-117"},"PeriodicalIF":0.0,"publicationDate":"2018-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67507567","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-04-26DOI: 10.18568/CMC.V15I42.1543
Maria Ataide Malcher, Weverton Raiol
In this paper, we present nine strategies of science usage in TV advertisement. Understanding advertising as a narrative articulated to our daily lives, therefore, a mediation of communication processes and a constructor of patterns, we develop the research following the proposal of Motta (2013) for the communicational analysis of the narratives. Based on seven analytical movements, we identified the following strategies: (i) the scientific components; (ii) the scientific environments; (iii) the invitation to experimentation; (iv) the relation with innovation; (v) fiction and reality; (vi) the scientific animations and illustrations; (vii) the specialist and scientist characters; (viii) the celebrity characters; (ix) and the non-specialist characters
{"title":"Ciência em narrativas publicitárias: estratégias na TV aberta","authors":"Maria Ataide Malcher, Weverton Raiol","doi":"10.18568/CMC.V15I42.1543","DOIUrl":"https://doi.org/10.18568/CMC.V15I42.1543","url":null,"abstract":"In this paper, we present nine strategies of science usage in TV advertisement. Understanding advertising as a narrative articulated to our daily lives, therefore, a mediation of communication processes and a constructor of patterns, we develop the research following the proposal of Motta (2013) for the communicational analysis of the narratives. Based on seven analytical movements, we identified the following strategies: (i) the scientific components; (ii) the scientific environments; (iii) the invitation to experimentation; (iv) the relation with innovation; (v) fiction and reality; (vi) the scientific animations and illustrations; (vii) the specialist and scientist characters; (viii) the celebrity characters; (ix) and the non-specialist characters","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"15 1","pages":"156-181"},"PeriodicalIF":0.0,"publicationDate":"2018-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67507579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-04-26DOI: 10.18568/CMC.V15I42.1322
T. Aneas
This article examines authorship within the field of advertising film, considering the operating of institutions and professionals involved in the creation of these products: advertising agency, advertiser and production company. From a perspective based on the field theory (Bourdieu, 1996), and in dialogue with authors who discuss authorship in the field of cultural production, the work aims to establish theoretical and methodological premises to understand the positions of authorship in advertising films, and the benefits of incorporating this understanding into the analysis of this kind of audiovisual work.
{"title":"A construção social da autoria de filmes publicitários","authors":"T. Aneas","doi":"10.18568/CMC.V15I42.1322","DOIUrl":"https://doi.org/10.18568/CMC.V15I42.1322","url":null,"abstract":"This article examines authorship within the field of advertising film, considering the operating of institutions and professionals involved in the creation of these products: advertising agency, advertiser and production company. From a perspective based on the field theory (Bourdieu, 1996), and in dialogue with authors who discuss authorship in the field of cultural production, the work aims to establish theoretical and methodological premises to understand the positions of authorship in advertising films, and the benefits of incorporating this understanding into the analysis of this kind of audiovisual work.","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"15 1","pages":"138-155"},"PeriodicalIF":0.0,"publicationDate":"2018-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67507555","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-04-26DOI: 10.18568/CMC.V15I42.1557
P. Marra, L. Garcia
Framing Savassi Square (BH-MG-BR) as an empirical object, we try to analyze how is it possible to experience superimposed temporalities in contiguous spaces through combining forms of sociability and choices of repertoire, in two different bars located at this region. Our field work employs different formats of data (audio recordings, digital photos and videos and written accounts) on those uses of space gathered during drifts through this square. Thus, we discuss how people modulate acoustic properties (intensity, frequency and spatiality) of the sonorities they employ and different musical repertoires for producing “place”. This idea is reinforced by the understanding that in place time experience is “intersubjective”, so it’s socially and spatially localized. Popular music, inserted in this setting, plays a significant role at the conformation of social and historical experience of different groups that co-inhabit and dispute the city.
{"title":"Entre umas e outras: tempo, sociabilidade e música popular em bares da cidade","authors":"P. Marra, L. Garcia","doi":"10.18568/CMC.V15I42.1557","DOIUrl":"https://doi.org/10.18568/CMC.V15I42.1557","url":null,"abstract":"Framing Savassi Square (BH-MG-BR) as an empirical object, we try to analyze how is it possible to experience superimposed temporalities in contiguous spaces through combining forms of sociability and choices of repertoire, in two different bars located at this region. Our field work employs different formats of data (audio recordings, digital photos and videos and written accounts) on those uses of space gathered during drifts through this square. Thus, we discuss how people modulate acoustic properties (intensity, frequency and spatiality) of the sonorities they employ and different musical repertoires for producing “place”. This idea is reinforced by the understanding that in place time experience is “intersubjective”, so it’s socially and spatially localized. Popular music, inserted in this setting, plays a significant role at the conformation of social and historical experience of different groups that co-inhabit and dispute the city.","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"15 1","pages":"34-53"},"PeriodicalIF":0.0,"publicationDate":"2018-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67507585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-04-26DOI: 10.18568/CMC.V15I42.1560
C. S. Fernandes, Paula Travancas
The great popularity of Japanese pop culture in Brazil, driven by the so-called anime boom in the 1990s, led to the creation of anime conventions. These conventions, initially aimed at fans of Japanese animations and TV shows, now gather neotribes, or urban tribes, that are grounded in the taste for various segments of global pop culture. Subscribing to the sociology of everyday life and of the imaginary, and supported by field research of ethnographic inspiration, this paper is rooted in the understanding of aesthetics as ethics to glimpse the elan that allows the communion between neotribes. To do so, five activities common to conventions that depend on the participation of visitors to come to life are analyzed: cosplay, animeke, k-pop covers and dance video games. These activities demonstrate modes of sociality that produce meanings through performance, in its dimensions of acting, play and game.
{"title":"CULTURA POP e PERFORMANCE: JOGOS IDENTITÁRIOS NOS EVENTOS DE ANIMÊ","authors":"C. S. Fernandes, Paula Travancas","doi":"10.18568/CMC.V15I42.1560","DOIUrl":"https://doi.org/10.18568/CMC.V15I42.1560","url":null,"abstract":"The great popularity of Japanese pop culture in Brazil, driven by the so-called anime boom in the 1990s, led to the creation of anime conventions. These conventions, initially aimed at fans of Japanese animations and TV shows, now gather neotribes, or urban tribes, that are grounded in the taste for various segments of global pop culture. Subscribing to the sociology of everyday life and of the imaginary, and supported by field research of ethnographic inspiration, this paper is rooted in the understanding of aesthetics as ethics to glimpse the elan that allows the communion between neotribes. To do so, five activities common to conventions that depend on the participation of visitors to come to life are analyzed: cosplay, animeke, k-pop covers and dance video games. These activities demonstrate modes of sociality that produce meanings through performance, in its dimensions of acting, play and game.","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"15 1","pages":"54-75"},"PeriodicalIF":0.0,"publicationDate":"2018-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67507628","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-04-26DOI: 10.18568/CMC.V15I42.1504
Marcella Azevedo, C. Pereira, Carla Barros
With 18 published books and more than 1.2 million copies sold, Paula Pimenta is a sales phenomenon of the national publishing market. In view of her expressiveness as a celebrity to youth audience, this paper is based on a case study about the writer’s relationship with her fans, which extrapolates the media environment and interaction through social networks. This has created a close and personal relationship where the affection and states of subjectivity are experienced on the tenuous border between fiction and reality. This study aims to investigate aspects of “consumption of experience” identified in this relationship, as well as to understand the impact of these social relations on the constitution of contemporary juvenile identities. Articles published in the media about the author and her books are analyzed, as well as the interaction between Paula Pimenta and her fans in online social networks.
{"title":"Sujeito, mídia e “consumo de experiência” nas celebridades juvenis: afetos e proximidade na relação da escritora Paula Pimenta com suas fãs","authors":"Marcella Azevedo, C. Pereira, Carla Barros","doi":"10.18568/CMC.V15I42.1504","DOIUrl":"https://doi.org/10.18568/CMC.V15I42.1504","url":null,"abstract":"With 18 published books and more than 1.2 million copies sold, Paula Pimenta is a sales phenomenon of the national publishing market. In view of her expressiveness as a celebrity to youth audience, this paper is based on a case study about the writer’s relationship with her fans, which extrapolates the media environment and interaction through social networks. This has created a close and personal relationship where the affection and states of subjectivity are experienced on the tenuous border between fiction and reality. This study aims to investigate aspects of “consumption of experience” identified in this relationship, as well as to understand the impact of these social relations on the constitution of contemporary juvenile identities. Articles published in the media about the author and her books are analyzed, as well as the interaction between Paula Pimenta and her fans in online social networks.","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"15 1","pages":"76-96"},"PeriodicalIF":0.0,"publicationDate":"2018-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46990794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-04-26DOI: 10.18568/CMC.V15I42.1570
M. Silva, A. M. D. D. Maio
The discussion about consumption, consumerism, and the discourse of happiness is associated with contemporary society. Based on Critical Discourse Analysis, we analyzed two journalistic texts published in Brazil in 2013, which address the relationship between consumption, life, and happiness. Faced with these problematic issues, we put on the spotlight the ambivalence appended to the journalistic discourse on happiness in the context of a culture of consumption, considering the meanings it produces interfere in the social fabric since world convictions are acquired through the discourse, which constitutes and molds the world in meanings.
{"title":"Linguagem, consumo e felicidade: Discurso jornalístico e ambivalência","authors":"M. Silva, A. M. D. D. Maio","doi":"10.18568/CMC.V15I42.1570","DOIUrl":"https://doi.org/10.18568/CMC.V15I42.1570","url":null,"abstract":"The discussion about consumption, consumerism, and the discourse of happiness is associated with contemporary society. Based on Critical Discourse Analysis, we analyzed two journalistic texts published in Brazil in 2013, which address the relationship between consumption, life, and happiness. Faced with these problematic issues, we put on the spotlight the ambivalence appended to the journalistic discourse on happiness in the context of a culture of consumption, considering the meanings it produces interfere in the social fabric since world convictions are acquired through the discourse, which constitutes and molds the world in meanings.","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"5 1","pages":"182-203"},"PeriodicalIF":0.0,"publicationDate":"2018-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67507643","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-04-26DOI: 10.18568/CMC.V15I42.1495
Márcio Serelle
This paper investigates the conservative culturalism discourse in the two first seasons of Netflix series Narcos (2015-2016). The conservative culturalism (SOUZA, 2015) is an idea-force that defines Latin-American societies as insufficiently western places, marked by perversity and corruption. Narcos narrates, from an American perspective, the rising of drug trafficking in Colombia and the trajectory of Pablo Escobar. Thus, it mediates schematic representations of Latin Americans. Narcos domesticates some aspects of narcoculture and, at the same time, celebrates them in an audiovisual industrial format. In this article, I discuss those issues by analyzing narrative elements of the series, which, between fiction and document, circulates, with some controversy, as an account of the recent history of Latin America.
{"title":"O culturalismo conservador em Narcos","authors":"Márcio Serelle","doi":"10.18568/CMC.V15I42.1495","DOIUrl":"https://doi.org/10.18568/CMC.V15I42.1495","url":null,"abstract":"This paper investigates the conservative culturalism discourse in the two first seasons of Netflix series Narcos (2015-2016). The conservative culturalism (SOUZA, 2015) is an idea-force that defines Latin-American societies as insufficiently western places, marked by perversity and corruption. Narcos narrates, from an American perspective, the rising of drug trafficking in Colombia and the trajectory of Pablo Escobar. Thus, it mediates schematic representations of Latin Americans. Narcos domesticates some aspects of narcoculture and, at the same time, celebrates them in an audiovisual industrial format. In this article, I discuss those issues by analyzing narrative elements of the series, which, between fiction and document, circulates, with some controversy, as an account of the recent history of Latin America.","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"15 1","pages":"118-137"},"PeriodicalIF":0.0,"publicationDate":"2018-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49482381","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-12-15DOI: 10.18568/CMC.V14I41.1391
J. Bargas, Rousiley C. M. Maia
This study analyzes the interactions of a group of quilombolas from Para in WhatsApp about the Special Selective Process of the Federal University of Para. It seeks to understand if and how such interactions allow collective learning about the PSE, and the importance of learning in their political actions. The analysis reveals, from data collected between 2015 and 2016, that WhatsApp, for its instantaneousness, informality and simplicity, enables conditions for collective learning through: the exchange of information; adjustment of opinions; and the prescription of actions, from which also emerge possibilities for strengthening political actions to struggles for recognition. Thus, the findings contribute to show the political and social relevance of everyday interactions and the complexity of the communication networks provided by social media.
{"title":"Quilombolas no WhatsApp: o papel do aprendizado coletivo nas lutas por reconhecimento","authors":"J. Bargas, Rousiley C. M. Maia","doi":"10.18568/CMC.V14I41.1391","DOIUrl":"https://doi.org/10.18568/CMC.V14I41.1391","url":null,"abstract":"This study analyzes the interactions of a group of quilombolas from Para in WhatsApp about the Special Selective Process of the Federal University of Para. It seeks to understand if and how such interactions allow collective learning about the PSE, and the importance of learning in their political actions. The analysis reveals, from data collected between 2015 and 2016, that WhatsApp, for its instantaneousness, informality and simplicity, enables conditions for collective learning through: the exchange of information; adjustment of opinions; and the prescription of actions, from which also emerge possibilities for strengthening political actions to struggles for recognition. Thus, the findings contribute to show the political and social relevance of everyday interactions and the complexity of the communication networks provided by social media.","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"14 1","pages":"31-52"},"PeriodicalIF":0.0,"publicationDate":"2017-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67507821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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