Pub Date : 2017-08-22DOI: 10.18568/CMC.V14I40.1348
F. Feitoza
Drawing upon the articulation of two recently published works in Brazil: A estetizacao do mundo (Le esthetisation du Monde) by Gilles Lipovetsky and Jean Serroy (2015) and O circuito dos afetos, by Vladimir Safatle (2015), this paper aims to rise a discussion about what types of corporeities are being arranged accordingly to the major Neoliberal Political and Economic current demands. Therefore, we try to develop one specific problem: how our very capacity of uncanniness has been organized in this system?
根据最近在巴西出版的两部作品:Gilles Lipovetsky和Jean Serroy(2015)的《Le esthetisation du Monde》和Vladimir Safatle(2015)的《O circuito dos afetos》的阐述，本文旨在引发一场关于哪种类型的公司正在根据新自由主义的主要政治和经济当前需求进行安排的讨论。因此，我们试图提出一个具体的问题:我们的神奇能力是如何在这个系统中组织起来的?
{"title":"A gestão do estranhamento e figuras de corporeidade na era estética do capitalismo","authors":"F. Feitoza","doi":"10.18568/CMC.V14I40.1348","DOIUrl":"https://doi.org/10.18568/CMC.V14I40.1348","url":null,"abstract":"Drawing upon the articulation of two recently published works in Brazil: A estetizacao do mundo (Le esthetisation du Monde) by Gilles Lipovetsky and Jean Serroy (2015) and O circuito dos afetos, by Vladimir Safatle (2015), this paper aims to rise a discussion about what types of corporeities are being arranged accordingly to the major Neoliberal Political and Economic current demands. Therefore, we try to develop one specific problem: how our very capacity of uncanniness has been organized in this system?","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"6 1","pages":"10-24"},"PeriodicalIF":0.0,"publicationDate":"2017-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67507805","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-08-22DOI: 10.18568/CMC.V14I40.1301
Sandra Portella Montardo, S. Fragoso, M. Amaro, Samyr Paz
This article discusses the interrelations between performance, digital consumption and interface features on the game streaming platform Twitch. Theoretical considerations on the three subjects are compared to the responses of 177 Brazilian Twitch users to an online questionnaire. Results indicate that, despite their importance for Twitch as social media, interfaces do not facilitate social interactions. The implied hierarchical relations between streamers and viewers is not only based on the expertise of the former group. Digital consumption demands that they demonstrate other abilities, such as the “entertain” performance. Twitch itself places additional technical and cognitive challenges on streamers and viewers, but its user base appears to be self-motivated enough to overcome those system obstacles.
{"title":"Consumo digital como performance sociotécnica: Análise dos usos da plataforma de streaming de games Twitch","authors":"Sandra Portella Montardo, S. Fragoso, M. Amaro, Samyr Paz","doi":"10.18568/CMC.V14I40.1301","DOIUrl":"https://doi.org/10.18568/CMC.V14I40.1301","url":null,"abstract":"This article discusses the interrelations between performance, digital consumption and interface features on the game streaming platform Twitch. Theoretical considerations on the three subjects are compared to the responses of 177 Brazilian Twitch users to an online questionnaire. Results indicate that, despite their importance for Twitch as social media, interfaces do not facilitate social interactions. The implied hierarchical relations between streamers and viewers is not only based on the expertise of the former group. Digital consumption demands that they demonstrate other abilities, such as the “entertain” performance. Twitch itself places additional technical and cognitive challenges on streamers and viewers, but its user base appears to be self-motivated enough to overcome those system obstacles.","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"14 1","pages":"45-67"},"PeriodicalIF":0.0,"publicationDate":"2017-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67507490","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-08-22DOI: 10.18568/CMC.V14I40.1378
Daiana Sigiliano, G. Borges
A social TV marca a convergencia da experiencia televisiva com as novas midias. O fenomeno se refere ao compartilhamento de conteudos por intermedio das redes sociais e dos aplicativos de segunda tela de maneira sincrona ao fluxo televisivo. A partir desse contexto, este artigo tem o objetivo de refletir sobre as acoes de social TV adotadas pela Fox durante a 10a temporada de The X-Files. Analisamos as postagens da pagina (@thexfiles) gerenciada pelo canal no Twitter a fim de entender como contribuem para o aprofundamento e a compreensao do universo ficcional da serie. Concluimos que as estrategias de engajamento da emissora reforcam o laco social, estimulam a participacao dos telespectadores interagentes e ampliam os arcos narrativos de The X-Files.
{"title":"The X-Files: uma análise das estratégias de social TV do perfil @thexfiles","authors":"Daiana Sigiliano, G. Borges","doi":"10.18568/CMC.V14I40.1378","DOIUrl":"https://doi.org/10.18568/CMC.V14I40.1378","url":null,"abstract":"A social TV marca a convergencia da experiencia televisiva com as novas midias. O fenomeno se refere ao compartilhamento de conteudos por intermedio das redes sociais e dos aplicativos de segunda tela de maneira sincrona ao fluxo televisivo. A partir desse contexto, este artigo tem o objetivo de refletir sobre as acoes de social TV adotadas pela Fox durante a 10a temporada de The X-Files. Analisamos as postagens da pagina (@thexfiles) gerenciada pelo canal no Twitter a fim de entender como contribuem para o aprofundamento e a compreensao do universo ficcional da serie. Concluimos que as estrategias de engajamento da emissora reforcam o laco social, estimulam a participacao dos telespectadores interagentes e ampliam os arcos narrativos de The X-Files.","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"14 1","pages":"68-89"},"PeriodicalIF":0.0,"publicationDate":"2017-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67507814","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-08-22DOI: 10.18568/cmc.v14i40.1308
Mauricio Nihil Olivera Cajiga, M. Morales, Analía Passarini, N. Correa
Este articulo analiza las apropiaciones de Internet que establecen los universitarios de la Facultad de Comunicacion de la Universidad de la Republica de Uruguay (Udelar), asi como sus practicas y usos en las plataformas virtuales educativas. Se observa: a) la participacion; b) la colaboracion; y c) la gestion compartida de recursos que hacen los estudiantes de las plataformas ADAN (creada por ellos) y EVA (creada por Udelar). El estudio es exploratorio e incorpora tecnicas cuantitativas y cualitativas que cubren una encuesta a los estudiantes, entrevistas en profundidad a los profesores, la observacion de ambas plataformas y analisis de datos secundarios. El articulo concluye con la discusion que situa las practicas y las logicas de la red como un espacio que resignifica e interpela a sus actores y a las logicas centralizadas y jerarquizadas universitarias.
{"title":"Plataformas virtuales: ¿Herramientas para el aprendizaje? Las diferencias entre ADAN y EVA","authors":"Mauricio Nihil Olivera Cajiga, M. Morales, Analía Passarini, N. Correa","doi":"10.18568/cmc.v14i40.1308","DOIUrl":"https://doi.org/10.18568/cmc.v14i40.1308","url":null,"abstract":"Este articulo analiza las apropiaciones de Internet que establecen los universitarios de la Facultad de Comunicacion de la Universidad de la Republica de Uruguay (Udelar), asi como sus practicas y usos en las plataformas virtuales educativas. Se observa: a) la participacion; b) la colaboracion; y c) la gestion compartida de recursos que hacen los estudiantes de las plataformas ADAN (creada por ellos) y EVA (creada por Udelar). El estudio es exploratorio e incorpora tecnicas cuantitativas y cualitativas que cubren una encuesta a los estudiantes, entrevistas en profundidad a los profesores, la observacion de ambas plataformas y analisis de datos secundarios. El articulo concluye con la discusion que situa las practicas y las logicas de la red como un espacio que resignifica e interpela a sus actores y a las logicas centralizadas y jerarquizadas universitarias.","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"14 1","pages":"90-109"},"PeriodicalIF":0.0,"publicationDate":"2017-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67507775","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-08-22DOI: 10.18568/CMC.V14I40.1304
V. Cicchelli, Sylvie Octobre
In France, young people are the main actors in the globalization of culture, both because they are very involved in cultural consumption, but also because they come from the most multicultural generations in their composition and the most socialized ones to the injunctions of mobility (traveler, student, professional...). The research “Aesthetic cosmopolitanism among young people” examines the role of aesthetic-cultural consumption - through series, films, readings, music, video games, uses of social networks, etc. - in the emergence of a relationship to the world of a cosmopolitan nature and in the formation of a taste of the world.
{"title":"Goûts et imaginaires cosmopolites des jeunes Français","authors":"V. Cicchelli, Sylvie Octobre","doi":"10.18568/CMC.V14I40.1304","DOIUrl":"https://doi.org/10.18568/CMC.V14I40.1304","url":null,"abstract":"In France, young people are the main actors in the globalization of culture, both because they are very involved in cultural consumption, but also because they come from the most multicultural generations in their composition and the most socialized ones to the injunctions of mobility (traveler, student, professional...). The research “Aesthetic cosmopolitanism among young people” examines the role of aesthetic-cultural consumption - through series, films, readings, music, video games, uses of social networks, etc. - in the emergence of a relationship to the world of a cosmopolitan nature and in the formation of a taste of the world.","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"14 1","pages":"129-157"},"PeriodicalIF":0.0,"publicationDate":"2017-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47785247","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-08-22DOI: 10.18568/CMC.V14I40.1316
Josefina Silva
In this article I inquire the YouTube channel “Para Tudo” of the drag Lorelay Fox, questioning its political and communicational character, since the technologies are embedded to youth political appropriations operated in digital cartographies. The aim is to discuss how the performance and aesthetics of Lorelay Fox configure their gender activism. Ethnography is the methodology: the fieldwork is formatted by the “dense observation” of the videos and the in depth interview with Danilo Dabague – the creator of Lorelay Fox.
{"title":"O ativismo digital de Lorelay Fox: estética e performance de gênero","authors":"Josefina Silva","doi":"10.18568/CMC.V14I40.1316","DOIUrl":"https://doi.org/10.18568/CMC.V14I40.1316","url":null,"abstract":"In this article I inquire the YouTube channel “Para Tudo” of the drag Lorelay Fox, questioning its political and communicational character, since the technologies are embedded to youth political appropriations operated in digital cartographies. The aim is to discuss how the performance and aesthetics of Lorelay Fox configure their gender activism. Ethnography is the methodology: the fieldwork is formatted by the “dense observation” of the videos and the in depth interview with Danilo Dabague – the creator of Lorelay Fox.","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"14 1","pages":"25-44"},"PeriodicalIF":0.0,"publicationDate":"2017-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67507791","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-04-26DOI: 10.18568/CMC.V14I39.1180
Ramon Bezerra Costa, Viviane Fernandes, Fernando Gonçalves
Starting from the premise of the importance of trust in economics and consumer relations, the present study reflects on trust building process in hosting consumer relations. This reflection is based on the Airbnb and Couchsurfing web platforms that allow any person to host strangers or to be hosted by not known people in their own houses (with or without payments). This kind of practices interest us by the consumer relations which appears overstep the ordinary buy-and-sell and make clear the formation of other social bonds whose constructions this paper intends to analyze.
{"title":"A construção da confiança em experiências de hospitalidade mediadas pela internet: os casos do Airbnb e do Couchsurfing","authors":"Ramon Bezerra Costa, Viviane Fernandes, Fernando Gonçalves","doi":"10.18568/CMC.V14I39.1180","DOIUrl":"https://doi.org/10.18568/CMC.V14I39.1180","url":null,"abstract":"Starting from the premise of the importance of trust in economics and consumer relations, the present study reflects on trust building process in hosting consumer relations. This reflection is based on the Airbnb and Couchsurfing web platforms that allow any person to host strangers or to be hosted by not known people in their own houses (with or without payments). This kind of practices interest us by the consumer relations which appears overstep the ordinary buy-and-sell and make clear the formation of other social bonds whose constructions this paper intends to analyze.","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"468 1","pages":"67-89"},"PeriodicalIF":0.0,"publicationDate":"2017-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67507378","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-04-26DOI: 10.18568/CMC.V14I39.1310
M. Barbosa
The article shows some modes of communication of Brazilian slaves of the nineteenth century, emphasizing, above all, the reading and writing practices of these fundamental social actors in the history of Brazil. Divided into two parts, it initially seeks to show the oral skills of everyday life, to sequentially, from primary source research, describe their skills around writing and reading. It thus reveals some of the world of communication and oral practices, reading and writing of Brazilian slaves in the nineteenth century.
{"title":"Modos de comunicação e práticas de leitura dos escravos do século XIX","authors":"M. Barbosa","doi":"10.18568/CMC.V14I39.1310","DOIUrl":"https://doi.org/10.18568/CMC.V14I39.1310","url":null,"abstract":"The article shows some modes of communication of Brazilian slaves of the nineteenth century, emphasizing, above all, the reading and writing practices of these fundamental social actors in the history of Brazil. Divided into two parts, it initially seeks to show the oral skills of everyday life, to sequentially, from primary source research, describe their skills around writing and reading. It thus reveals some of the world of communication and oral practices, reading and writing of Brazilian slaves in the nineteenth century.","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"14 1","pages":"152-171"},"PeriodicalIF":0.0,"publicationDate":"2017-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48352363","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-04-26DOI: 10.18568/CMC.V14I39.1194
C. M. C. A. Mantovani, Maria Aparecida Vasconcelos Moura
The article seeks to reflect on how the variety of media and mediations (especially mobile media) brought new possibilities for interaction between organizations and their stakeholders, in particular the end customers. By extending the touchpoints between the subjects and the brands, the presence and the almost constant use of digital media end up demanding that organizational communication starts thinking and proposing new strategies to approach and relate with stakeholders. Some initiatives will be presented and discussed here and based upon the reflections brought by mediatization e mobility theories.
{"title":"Comunicação organizacional e mídias móveis: possibilidades e desafios","authors":"C. M. C. A. Mantovani, Maria Aparecida Vasconcelos Moura","doi":"10.18568/CMC.V14I39.1194","DOIUrl":"https://doi.org/10.18568/CMC.V14I39.1194","url":null,"abstract":"The article seeks to reflect on how the variety of media and mediations (especially mobile media) brought new possibilities for interaction between organizations and their stakeholders, in particular the end customers. By extending the touchpoints between the subjects and the brands, the presence and the almost constant use of digital media end up demanding that organizational communication starts thinking and proposing new strategies to approach and relate with stakeholders. Some initiatives will be presented and discussed here and based upon the reflections brought by mediatization e mobility theories.","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"14 1","pages":"50-66"},"PeriodicalIF":0.0,"publicationDate":"2017-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67507412","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-04-26DOI: 10.18568/CMC.V14I39.1163
A. Machado
This paper deals with female ways of representation, which appear in the contemporaneity, in books turned to teenager audience, as it is going to occur in The Princess Diaries (2000), by Meg Cabot, for example. In this novel, we can observe the construction and the intensification around the ideal pattern of beauty and behavior, what are opened for issues around gender, body, and sexuality when they try to stablish stigmatized patterns, moreover, for girls under development. The idea is, at last, to bring to light the discussion around a kind of literature labeled by teen chick lit (mass literature aimed at teen female audience). Supposedly, this literature is linked to some assumptions related to the third-wave feminism and to the cultural industry which, insidiously, have conducted to the female empowerment.
{"title":"Formas de representação feminina nos teen chick lits: um estudo em torno d’O diário da princesa","authors":"A. Machado","doi":"10.18568/CMC.V14I39.1163","DOIUrl":"https://doi.org/10.18568/CMC.V14I39.1163","url":null,"abstract":"This paper deals with female ways of representation, which appear in the contemporaneity, in books turned to teenager audience, as it is going to occur in The Princess Diaries (2000), by Meg Cabot, for example. In this novel, we can observe the construction and the intensification around the ideal pattern of beauty and behavior, what are opened for issues around gender, body, and sexuality when they try to stablish stigmatized patterns, moreover, for girls under development. The idea is, at last, to bring to light the discussion around a kind of literature labeled by teen chick lit (mass literature aimed at teen female audience). Supposedly, this literature is linked to some assumptions related to the third-wave feminism and to the cultural industry which, insidiously, have conducted to the female empowerment.","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"14 1","pages":"90-110"},"PeriodicalIF":0.0,"publicationDate":"2017-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48260598","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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