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Histórias de maternidade vividas na TV: o papel do testemunho num reality show brasileiro 电视上的母亲故事:证词在巴西真人秀中的作用
Q4 Social Sciences Pub Date : 2017-04-26 DOI: 10.18568/CMC.V14I39.1177
F. D. Silva
How to show an experience on television makes the viewer sympathizes with it as a partner and accomplice? It is on this issue that this article is structured, taking as cut out a Brazilian reality show dedicated to showing the birth of babies: the program Boas Vindas, displayed by the payed channel GNT. The aim is to discuss the role assumed by the testimony on television, not only from the account of the characters in the stories, but the images that anchor the moment of the birth and make the viewer a witness of the narrated experience. The analysis seeks to highlight at least two uses of testimony in the program: 1) there is an effort to minimize personal conflicts and value their overcoming; 2) testimony works as a way of constructing the subjects’ authenticity and experiences.
如何在电视上表现一种经历,使观众作为伙伴和同谋而同情它?这篇文章就是围绕这个问题展开的,它截取了巴西一档专门展示婴儿出生的真人秀节目:付费频道GNT播放的《Boas Vindas》节目。目的是讨论电视证词所扮演的角色,不仅从故事中人物的叙述,而且从锚定出生时刻的图像,使观众成为叙述经验的见证人。该分析旨在强调该计划中证词的至少两种用途:1)努力将个人冲突降到最低,并重视其克服;(2)证言是建构主体真实性和经验的一种方式。
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引用次数: 1
Da antipolítica ao acontecimento: o anarquismo dos corpos acontecimentais 从反政治到事件:事件体的无政府主义
Q4 Social Sciences Pub Date : 2017-04-26 DOI: 10.18568/CMC.V14I39.1318
José Luiz Aidar Prado
The event, that breaks with the established order, within the states of things with stable representations, can only arise from a post-foundational view of politics, which is not a condominium management of beings from the perspective of mediatizated biopowers, but the emergence of a voice for the voiceless, of the people from the differential demands that at first did not dialogue. The materialist theory of communication presented here emerges from a basic antagonism, a negativity of the instinctual order that circulates in a tensive field from which the parts search in a performative way, while struggling for recognition (Honneth) and visibility, the emergence of disruptive events (Badiou). How can discourses on radical democracy be constituted in this perspective outside the corrupt heralds of the traditional system? How at the moment of the event do anarchist bodies emerge, ready to dive into the process of truth that begins there? In terms of a logic of affections or passions, the path of politics is made from fear to joy, from retention to liberation/emancipation. It is in this direction that we will think of communication as the tensive field of emergency for evental performative policy
事件,打破了既定的秩序,在稳定的表征的事物状态中,只能从一种后基础的政治观点中产生,这不是从调解生物权力的角度对生物的共管管理,而是无声者的声音的出现,来自最初没有对话的不同需求的人们的声音。这里提出的唯物主义交流理论来自于一种基本的对抗,一种本能秩序的否定,这种本能秩序在一个紧张的领域中循环,在这个领域中,各部分以表演的方式进行搜索,同时挣扎着获得认可(Honneth)和可见性,以及破坏性事件的出现(巴迪欧)。在传统制度的腐败先驱之外,如何在这种视角下构建激进民主的话语?在事件发生的那一刻,无政府主义者的身体是如何出现的,准备潜入从那里开始的真理过程?从情感或激情的逻辑来看,政治的路径是从恐惧到快乐,从保留到解放。正是在这个方向上,我们将把沟通视为事件执行政策的紧急情况的紧张领域
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引用次数: 2
A comida como chef de um formato televisivo: MasterChef Brasil versus MasterChef Colômbia 作为电视节目主厨的食物:巴西主厨vs哥伦比亚主厨
Q4 Social Sciences Pub Date : 2017-04-26 DOI: 10.18568/CMC.V14I39.1241
A. Holzbach
The main objective of this paper is to understand how a reality show of culinary deals with local phenomena, despite of being a TV format that emphasizes global elements. To do so, the paper analyses MasterChef Brazil and MasterChef Colombia in order to see how their similarities and differences are able to explain the relation between the global and the local in both contexts. The analysis points out three perspectives: the judges’ identities, the contestants’ geographic and social origins and how these TV shows deal with food. The work considers that food, when mediatically explored, evokes elements related to global culture and, at the same time, with local identities and local media characteristics
本文的主要目的是了解烹饪真人秀如何处理当地现象,尽管是一种强调全球元素的电视形式。为了做到这一点,本文分析了《厨艺大师巴西》和《厨艺大师哥伦比亚》,以了解它们的异同如何能够解释全球和当地在这两种背景下的关系。分析指出了三个方面:评委的身份,选手的地理和社会出身,以及这些电视节目如何处理食物。该作品认为,当通过媒介方式进行探索时,食物会唤起与全球文化相关的元素,同时具有地方特征和地方媒体特征
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引用次数: 0
Reflexões sobre o viver e a politização das práticas de consumo 对生活的反思和消费实践的政治化
Q4 Social Sciences Pub Date : 2017-04-26 DOI: 10.18568/CMC.V14I39.1214
D. D. Dias, P. Guareschi, Inês Hennigen
In the last decades, an increase in globally consumption patterns took place, followed by increased pollution, exploitation of natural resources and a constitution of a lifestyle dominated by an excess of labor work and economic debt. This article presents partial results of a research aimed at making visible how groups with lifestyles and labor practices alternative to consumption practices. Aspects related to individualization of responsibility related to environmental problems, as criticized by some respondents of the research, are problematized. Although reflection and modification of consumption practices are not total response to environmental problems, the fact of being concerned with our planet make possible the emergence of less massed relations in our lives.
在过去的几十年里,全球消费模式的增加,随之而来的是污染的增加,自然资源的开采和一种由过度劳动和经济债务主导的生活方式的形成。这篇文章提出了一项研究的部分结果,旨在使人们看到有生活方式和劳动实践的群体如何替代消费实践。与环境问题有关的责任个体化的方面,正如一些研究答复者所批评的那样,是有问题的。虽然反思和改变消费习惯并不完全是对环境问题的反应,但关心我们的地球这一事实使我们的生活中出现不那么集中的关系成为可能。
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引用次数: 0
Extending PR’s critical conversations with advertising and marketing 扩展公关与广告和市场的关键对话
Q4 Social Sciences Pub Date : 2016-12-20 DOI: 10.4324/9781315852492.CH9
Clea D. Bourne
This chapter initiates a discussion between three growing areas of critical theory: Critical Public Relations, Critical Advertising and Critical Marketing. Whereas Critical PR is only just emerging as an academic field, critical perspectives of advertising and marketing have existed since at least the 1970s. The trajectory of research has also differed; in part because advertising and marketing have often evolved in different university departments; in part, because the scholars who critique advertising and marketing wear their critical hats at different “angles”. The chapter frames advertising, marketing and PR as distinct professional projects, moving directly to the points of tension and overlap in order to discern deeper understandings about public relations' professional project by exploring the struggles of its closest professional neighbours.
本章开始讨论批判理论的三个发展领域:批判公共关系、批判广告和批判营销。批判公关作为一个学术领域刚刚兴起,而广告和营销的批判观点至少从20世纪70年代就存在了。研究的轨迹也有所不同;部分原因是广告和市场营销通常在不同的大学院系发展;部分原因是,批评广告和营销的学者们从不同的“角度”戴上了他们的批判帽子。本章将广告、市场营销和公共关系作为不同的专业项目,直接进入紧张和重叠的点,以便通过探索其最接近的专业邻居的斗争来洞察对公共关系专业项目的更深层次的理解。
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引用次数: 5
Juventude, movimentos sociais e redes digitais de protesto em época de crise 危机时期的青年、社会运动和数字抗议网络
Q4 Social Sciences Pub Date : 2016-12-20 DOI: 10.18568/CMC.V13I38.1159
José Alberto Simões, Ricardo Campos
We have been witnessing in recent years, in several contexts, the emergence of new forms of contestation involving the use of digital media as resources for civic mobilization. Based on the findings of a qualitative research project about youth participation in the public sphere in Portugal with a special focus on digital media and technologies, the present article intends to answer a set of interrelated questions. What role digital media have on the repertoires of action of the collective actors present in the recent cycle of contention? What’s the role of the so-called social networks and other digital platforms in these protests? How are they used by given collective actors and what representations are engendered as result of these uses in different circumstances of the “activist work”?
近年来,我们在一些情况下目睹了新形式的争论的出现,这些争论涉及使用数字媒体作为公民动员的资源。基于一项关于葡萄牙青年参与公共领域的定性研究项目的结果,本文特别关注数字媒体和技术,旨在回答一系列相互关联的问题。在最近的争论周期中,数字媒体对集体行动者的行动有什么作用?所谓的社交网络和其他数字平台在这些抗议活动中扮演了什么角色?它们是如何被特定的集体行动者使用的?在不同的“行动主义工作”的情况下,这些使用产生了什么表征?
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引用次数: 4
Entre mídia e comunicação: origens e modalidades de uma dicotomia nos estudos da área 媒体与传播之间:该领域研究中二分法的起源与模式
Q4 Social Sciences Pub Date : 2016-12-20 DOI: 10.18568/CMC.V13I38.1154
Luís Mauro Sá Martino
The words “media” and “communication” often appear indistinctly in studies of the area. However, in epistemological terms this relationship may not be obvious. This text proposes that, although taken as synonyms, these expressions reveal an epistemological position, discussed from three aspects: (a) between the notions of media and communication as a study approaches; (b) between academic and market demands in the development of theories and (c) between the word “communication” and its use as a delimiting epistemic operator of Communication. These tensions are conceived from the research references of communication epistemology.
在这一领域的研究中,“媒体”和“传播”这两个词经常模糊地出现。然而,从认识论的角度来看,这种关系可能并不明显。本文认为,这两个词语虽然是同义的,但在认识论上却有一定的立场,并从三个方面进行了探讨:(1)媒介概念与传播概念之间的关系;(b)理论发展中的学术需求与市场需求之间的关系;(c)“传播”一词与其作为界定传播的认知算子的使用之间的关系。这些紧张关系是从传播认识论的研究参考中构想出来的。
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引用次数: 1
Ampliando as conversações de RPs com a Publicidade e o Marketing Ampliando为conversações de RPs com和Publicidade e o Marketing
Q4 Social Sciences Pub Date : 2016-12-20 DOI: 10.18568/CMC.V13I38.1235
Clea D. Bourne
This article provides deeper understandings of the public relations field, by exploring the struggles of its closest professional neighbours – advertising and marketing. The article casts these three fields as distinct professional projects, using literature from Critical Advertising, Critical Marketing, Critical PR and the sociology of professions to examine areas of distinction, tension and convergence as advertising, marketing and PR struggle for dominance over one another.
这篇文章通过探索公共关系领域最亲密的专业邻居——广告和市场营销的斗争,提供了对公共关系领域更深层次的理解。本文将这三个领域视为不同的专业项目,使用来自批判广告、批判营销、批判公关和职业社会学的文献来研究广告、营销和公关相互争夺主导地位时的区别、紧张和融合领域。
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引用次数: 0
Envelhecimento, idadismo e a invisibilidade dos idosos na mídia: entrevista com Laura Hurd Clarke 老龄化、年龄主义和老年人在媒体中的隐形:劳拉·赫德·克拉克访谈
Q4 Social Sciences Pub Date : 2016-12-20 DOI: 10.18568/cmc.v13i38.1173
Maria Collier de Mendonça, Gisela G S Castro
Doutora em Sociologia da Universidade de British Columbia, Laura Hurd Clark pesquisa as experiencias de homens e mulheres durante o processo de envelhecimento. Autora de Facing Age: women growing older in an anti-ageing culture e artigos em periodicos de gerontologia social, sociologia do envelhecimento, estudos femininos e outros campos. Esta entrevista foi conduzida em Vancouver, como parte das atividades GRUSCCO (Grupo CNPq de Pesquisa em Subjetividade, Comunicacao e Consumo), liderado pela Profa. Dra. Gisela Castro no PPGCOM ESPM, Sao Paulo. Palestrante convidada do Simposio Internacional Comunicacao, Consumo e Modos de Envelhecimento , evento que compoe a programacao do COMUNICON , a Dra. Clark estara em Sao Paulo em outubro de 2016.
英属哥伦比亚大学社会学博士劳拉·赫德·克拉克研究男性和女性在衰老过程中的经历。著有《面对年龄:反衰老文化中的女性变老》一书,并在社会老年学、老龄化社会学、女性研究等领域的期刊上发表文章。这次采访是在温哥华进行的,作为GRUSCCO (CNPq主体性、传播和消费研究小组)活动的一部分,由教授领导。博士。吉塞拉·卡斯特罗在PPGCOM ESPM, Sao保罗。“交流、消费与老龄化模式”国际研讨会的特邀演讲嘉宾是“交流与老龄化模式”博士。克拉克将于2016年10月在圣保罗。
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引用次数: 0
O uso de tecnologias por famílias de agricultores: uma reflexão metodológica 农户对技术的使用:一种方法论反思
Q4 Social Sciences Pub Date : 2016-12-20 DOI: 10.18568/CMC.V13I38.1191
A. C. Escosteguy, Lírian Sifuentes, A. Bianchini
This paper aims to present a methodological discussion of an investigation about communication technologies uses experience by farm families integrated into the tobacco agro-industrial chain. The field work that underlies this paper was carried out with two families of farmers, residents of Santa Cruz do Sul region (RS). We believe that, given the importance of methodology for empirical research, our reflection shows up productive by analyzing the choices and decisions, and to design the next steps of the research.
本文旨在对农户融入烟草农业产业链的通信技术使用经验调查进行方法学探讨。本文所依据的实地工作是在南圣克鲁斯地区(RS)的两个农民家庭进行的。我们认为,考虑到实证研究方法论的重要性,我们的反思通过分析选择和决策,并设计研究的下一步,显示出富有成效。
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引用次数: 2
期刊
Comunicacao Midia e Consumo
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