Pub Date : 2017-04-26DOI: 10.18568/CMC.V14I39.1177
F. D. Silva
How to show an experience on television makes the viewer sympathizes with it as a partner and accomplice? It is on this issue that this article is structured, taking as cut out a Brazilian reality show dedicated to showing the birth of babies: the program Boas Vindas, displayed by the payed channel GNT. The aim is to discuss the role assumed by the testimony on television, not only from the account of the characters in the stories, but the images that anchor the moment of the birth and make the viewer a witness of the narrated experience. The analysis seeks to highlight at least two uses of testimony in the program: 1) there is an effort to minimize personal conflicts and value their overcoming; 2) testimony works as a way of constructing the subjects’ authenticity and experiences.
{"title":"Histórias de maternidade vividas na TV: o papel do testemunho num reality show brasileiro","authors":"F. D. Silva","doi":"10.18568/CMC.V14I39.1177","DOIUrl":"https://doi.org/10.18568/CMC.V14I39.1177","url":null,"abstract":"How to show an experience on television makes the viewer sympathizes with it as a partner and accomplice? It is on this issue that this article is structured, taking as cut out a Brazilian reality show dedicated to showing the birth of babies: the program Boas Vindas, displayed by the payed channel GNT. The aim is to discuss the role assumed by the testimony on television, not only from the account of the characters in the stories, but the images that anchor the moment of the birth and make the viewer a witness of the narrated experience. The analysis seeks to highlight at least two uses of testimony in the program: 1) there is an effort to minimize personal conflicts and value their overcoming; 2) testimony works as a way of constructing the subjects’ authenticity and experiences.","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"14 1","pages":"111-130"},"PeriodicalIF":0.0,"publicationDate":"2017-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67507363","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-04-26DOI: 10.18568/CMC.V14I39.1318
José Luiz Aidar Prado
The event, that breaks with the established order, within the states of things with stable representations, can only arise from a post-foundational view of politics, which is not a condominium management of beings from the perspective of mediatizated biopowers, but the emergence of a voice for the voiceless, of the people from the differential demands that at first did not dialogue. The materialist theory of communication presented here emerges from a basic antagonism, a negativity of the instinctual order that circulates in a tensive field from which the parts search in a performative way, while struggling for recognition (Honneth) and visibility, the emergence of disruptive events (Badiou). How can discourses on radical democracy be constituted in this perspective outside the corrupt heralds of the traditional system? How at the moment of the event do anarchist bodies emerge, ready to dive into the process of truth that begins there? In terms of a logic of affections or passions, the path of politics is made from fear to joy, from retention to liberation/emancipation. It is in this direction that we will think of communication as the tensive field of emergency for evental performative policy
{"title":"Da antipolítica ao acontecimento: o anarquismo dos corpos acontecimentais","authors":"José Luiz Aidar Prado","doi":"10.18568/CMC.V14I39.1318","DOIUrl":"https://doi.org/10.18568/CMC.V14I39.1318","url":null,"abstract":"The event, that breaks with the established order, within the states of things with stable representations, can only arise from a post-foundational view of politics, which is not a condominium management of beings from the perspective of mediatizated biopowers, but the emergence of a voice for the voiceless, of the people from the differential demands that at first did not dialogue. The materialist theory of communication presented here emerges from a basic antagonism, a negativity of the instinctual order that circulates in a tensive field from which the parts search in a performative way, while struggling for recognition (Honneth) and visibility, the emergence of disruptive events (Badiou). How can discourses on radical democracy be constituted in this perspective outside the corrupt heralds of the traditional system? How at the moment of the event do anarchist bodies emerge, ready to dive into the process of truth that begins there? In terms of a logic of affections or passions, the path of politics is made from fear to joy, from retention to liberation/emancipation. It is in this direction that we will think of communication as the tensive field of emergency for evental performative policy","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"12 1","pages":"10-30"},"PeriodicalIF":0.0,"publicationDate":"2017-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67507439","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-04-26DOI: 10.18568/CMC.V14I39.1241
A. Holzbach
The main objective of this paper is to understand how a reality show of culinary deals with local phenomena, despite of being a TV format that emphasizes global elements. To do so, the paper analyses MasterChef Brazil and MasterChef Colombia in order to see how their similarities and differences are able to explain the relation between the global and the local in both contexts. The analysis points out three perspectives: the judges’ identities, the contestants’ geographic and social origins and how these TV shows deal with food. The work considers that food, when mediatically explored, evokes elements related to global culture and, at the same time, with local identities and local media characteristics
{"title":"A comida como chef de um formato televisivo: MasterChef Brasil versus MasterChef Colômbia","authors":"A. Holzbach","doi":"10.18568/CMC.V14I39.1241","DOIUrl":"https://doi.org/10.18568/CMC.V14I39.1241","url":null,"abstract":"The main objective of this paper is to understand how a reality show of culinary deals with local phenomena, despite of being a TV format that emphasizes global elements. To do so, the paper analyses MasterChef Brazil and MasterChef Colombia in order to see how their similarities and differences are able to explain the relation between the global and the local in both contexts. The analysis points out three perspectives: the judges’ identities, the contestants’ geographic and social origins and how these TV shows deal with food. The work considers that food, when mediatically explored, evokes elements related to global culture and, at the same time, with local identities and local media characteristics","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"14 1","pages":"131-151"},"PeriodicalIF":0.0,"publicationDate":"2017-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67507430","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-04-26DOI: 10.18568/CMC.V14I39.1214
D. D. Dias, P. Guareschi, Inês Hennigen
In the last decades, an increase in globally consumption patterns took place, followed by increased pollution, exploitation of natural resources and a constitution of a lifestyle dominated by an excess of labor work and economic debt. This article presents partial results of a research aimed at making visible how groups with lifestyles and labor practices alternative to consumption practices. Aspects related to individualization of responsibility related to environmental problems, as criticized by some respondents of the research, are problematized. Although reflection and modification of consumption practices are not total response to environmental problems, the fact of being concerned with our planet make possible the emergence of less massed relations in our lives.
{"title":"Reflexões sobre o viver e a politização das práticas de consumo","authors":"D. D. Dias, P. Guareschi, Inês Hennigen","doi":"10.18568/CMC.V14I39.1214","DOIUrl":"https://doi.org/10.18568/CMC.V14I39.1214","url":null,"abstract":"In the last decades, an increase in globally consumption patterns took place, followed by increased pollution, exploitation of natural resources and a constitution of a lifestyle dominated by an excess of labor work and economic debt. This article presents partial results of a research aimed at making visible how groups with lifestyles and labor practices alternative to consumption practices. Aspects related to individualization of responsibility related to environmental problems, as criticized by some respondents of the research, are problematized. Although reflection and modification of consumption practices are not total response to environmental problems, the fact of being concerned with our planet make possible the emergence of less massed relations in our lives.","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"14 1","pages":"31-49"},"PeriodicalIF":0.0,"publicationDate":"2017-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67507421","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-12-20DOI: 10.4324/9781315852492.CH9
Clea D. Bourne
This chapter initiates a discussion between three growing areas of critical theory: Critical Public Relations, Critical Advertising and Critical Marketing. Whereas Critical PR is only just emerging as an academic field, critical perspectives of advertising and marketing have existed since at least the 1970s. The trajectory of research has also differed; in part because advertising and marketing have often evolved in different university departments; in part, because the scholars who critique advertising and marketing wear their critical hats at different “angles”. The chapter frames advertising, marketing and PR as distinct professional projects, moving directly to the points of tension and overlap in order to discern deeper understandings about public relations' professional project by exploring the struggles of its closest professional neighbours.
{"title":"Extending PR’s critical conversations with advertising and marketing","authors":"Clea D. Bourne","doi":"10.4324/9781315852492.CH9","DOIUrl":"https://doi.org/10.4324/9781315852492.CH9","url":null,"abstract":"This chapter initiates a discussion between three growing areas of critical theory: Critical Public Relations, Critical Advertising and Critical Marketing. Whereas Critical PR is only just emerging as an academic field, critical perspectives of advertising and marketing have existed since at least the 1970s. The trajectory of research has also differed; in part because advertising and marketing have often evolved in different university departments; in part, because the scholars who critique advertising and marketing wear their critical hats at different “angles”. The chapter frames advertising, marketing and PR as distinct professional projects, moving directly to the points of tension and overlap in order to discern deeper understandings about public relations' professional project by exploring the struggles of its closest professional neighbours.","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"13 1","pages":"29"},"PeriodicalIF":0.0,"publicationDate":"2016-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70455492","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-12-20DOI: 10.18568/CMC.V13I38.1159
José Alberto Simões, Ricardo Campos
We have been witnessing in recent years, in several contexts, the emergence of new forms of contestation involving the use of digital media as resources for civic mobilization. Based on the findings of a qualitative research project about youth participation in the public sphere in Portugal with a special focus on digital media and technologies, the present article intends to answer a set of interrelated questions. What role digital media have on the repertoires of action of the collective actors present in the recent cycle of contention? What’s the role of the so-called social networks and other digital platforms in these protests? How are they used by given collective actors and what representations are engendered as result of these uses in different circumstances of the “activist work”?
{"title":"Juventude, movimentos sociais e redes digitais de protesto em época de crise","authors":"José Alberto Simões, Ricardo Campos","doi":"10.18568/CMC.V13I38.1159","DOIUrl":"https://doi.org/10.18568/CMC.V13I38.1159","url":null,"abstract":"We have been witnessing in recent years, in several contexts, the emergence of new forms of contestation involving the use of digital media as resources for civic mobilization. Based on the findings of a qualitative research project about youth participation in the public sphere in Portugal with a special focus on digital media and technologies, the present article intends to answer a set of interrelated questions. What role digital media have on the repertoires of action of the collective actors present in the recent cycle of contention? What’s the role of the so-called social networks and other digital platforms in these protests? How are they used by given collective actors and what representations are engendered as result of these uses in different circumstances of the “activist work”?","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"13 1","pages":"130-150"},"PeriodicalIF":0.0,"publicationDate":"2016-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67507190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-12-20DOI: 10.18568/CMC.V13I38.1154
Luís Mauro Sá Martino
The words “media” and “communication” often appear indistinctly in studies of the area. However, in epistemological terms this relationship may not be obvious. This text proposes that, although taken as synonyms, these expressions reveal an epistemological position, discussed from three aspects: (a) between the notions of media and communication as a study approaches; (b) between academic and market demands in the development of theories and (c) between the word “communication” and its use as a delimiting epistemic operator of Communication. These tensions are conceived from the research references of communication epistemology.
{"title":"Entre mídia e comunicação: origens e modalidades de uma dicotomia nos estudos da área","authors":"Luís Mauro Sá Martino","doi":"10.18568/CMC.V13I38.1154","DOIUrl":"https://doi.org/10.18568/CMC.V13I38.1154","url":null,"abstract":"The words “media” and “communication” often appear indistinctly in studies of the area. However, in epistemological terms this relationship may not be obvious. This text proposes that, although taken as synonyms, these expressions reveal an epistemological position, discussed from three aspects: (a) between the notions of media and communication as a study approaches; (b) between academic and market demands in the development of theories and (c) between the word “communication” and its use as a delimiting epistemic operator of Communication. These tensions are conceived from the research references of communication epistemology.","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"13 1","pages":"10-28"},"PeriodicalIF":0.0,"publicationDate":"2016-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67507177","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-12-20DOI: 10.18568/CMC.V13I38.1235
Clea D. Bourne
This article provides deeper understandings of the public relations field, by exploring the struggles of its closest professional neighbours – advertising and marketing. The article casts these three fields as distinct professional projects, using literature from Critical Advertising, Critical Marketing, Critical PR and the sociology of professions to examine areas of distinction, tension and convergence as advertising, marketing and PR struggle for dominance over one another.
{"title":"Ampliando as conversações de RPs com a Publicidade e o Marketing","authors":"Clea D. Bourne","doi":"10.18568/CMC.V13I38.1235","DOIUrl":"https://doi.org/10.18568/CMC.V13I38.1235","url":null,"abstract":"This article provides deeper understandings of the public relations field, by exploring the struggles of its closest professional neighbours – advertising and marketing. The article casts these three fields as distinct professional projects, using literature from Critical Advertising, Critical Marketing, Critical PR and the sociology of professions to examine areas of distinction, tension and convergence as advertising, marketing and PR struggle for dominance over one another.","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"63 1","pages":"29-47"},"PeriodicalIF":0.0,"publicationDate":"2016-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67507325","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-12-20DOI: 10.18568/cmc.v13i38.1173
Maria Collier de Mendonça, Gisela G S Castro
Doutora em Sociologia da Universidade de British Columbia, Laura Hurd Clark pesquisa as experiencias de homens e mulheres durante o processo de envelhecimento. Autora de Facing Age: women growing older in an anti-ageing culture e artigos em periodicos de gerontologia social, sociologia do envelhecimento, estudos femininos e outros campos. Esta entrevista foi conduzida em Vancouver, como parte das atividades GRUSCCO (Grupo CNPq de Pesquisa em Subjetividade, Comunicacao e Consumo), liderado pela Profa. Dra. Gisela Castro no PPGCOM ESPM, Sao Paulo. Palestrante convidada do Simposio Internacional Comunicacao, Consumo e Modos de Envelhecimento , evento que compoe a programacao do COMUNICON , a Dra. Clark estara em Sao Paulo em outubro de 2016.
{"title":"Envelhecimento, idadismo e a invisibilidade dos idosos na mídia: entrevista com Laura Hurd Clarke","authors":"Maria Collier de Mendonça, Gisela G S Castro","doi":"10.18568/cmc.v13i38.1173","DOIUrl":"https://doi.org/10.18568/cmc.v13i38.1173","url":null,"abstract":"Doutora em Sociologia da Universidade de British Columbia, Laura Hurd Clark pesquisa as experiencias de homens e mulheres durante o processo de envelhecimento. Autora de Facing Age: women growing older in an anti-ageing culture e artigos em periodicos de gerontologia social, sociologia do envelhecimento, estudos femininos e outros campos. Esta entrevista foi conduzida em Vancouver, como parte das atividades GRUSCCO (Grupo CNPq de Pesquisa em Subjetividade, Comunicacao e Consumo), liderado pela Profa. Dra. Gisela Castro no PPGCOM ESPM, Sao Paulo. Palestrante convidada do Simposio Internacional Comunicacao, Consumo e Modos de Envelhecimento , evento que compoe a programacao do COMUNICON , a Dra. Clark estara em Sao Paulo em outubro de 2016.","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"13 1","pages":"152-156"},"PeriodicalIF":0.0,"publicationDate":"2016-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67507244","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-12-20DOI: 10.18568/CMC.V13I38.1191
A. C. Escosteguy, Lírian Sifuentes, A. Bianchini
This paper aims to present a methodological discussion of an investigation about communication technologies uses experience by farm families integrated into the tobacco agro-industrial chain. The field work that underlies this paper was carried out with two families of farmers, residents of Santa Cruz do Sul region (RS). We believe that, given the importance of methodology for empirical research, our reflection shows up productive by analyzing the choices and decisions, and to design the next steps of the research.
{"title":"O uso de tecnologias por famílias de agricultores: uma reflexão metodológica","authors":"A. C. Escosteguy, Lírian Sifuentes, A. Bianchini","doi":"10.18568/CMC.V13I38.1191","DOIUrl":"https://doi.org/10.18568/CMC.V13I38.1191","url":null,"abstract":"This paper aims to present a methodological discussion of an investigation about communication technologies uses experience by farm families integrated into the tobacco agro-industrial chain. The field work that underlies this paper was carried out with two families of farmers, residents of Santa Cruz do Sul region (RS). We believe that, given the importance of methodology for empirical research, our reflection shows up productive by analyzing the choices and decisions, and to design the next steps of the research.","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"13 1","pages":"97-115"},"PeriodicalIF":0.0,"publicationDate":"2016-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67507251","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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