Pub Date : 2017-12-15DOI: 10.18568/CMC.V14I41.1311
S. Anaz
One element that explains the global success of some movies is the capacity that their imaginaries have in seducing the audiences in different cultures. This paper analyzes a group of cinematic narratives to reveal part of the symbolic elements and main meanings in the imaginaries that emerges from the most popular movies from 2001 to 2015. In order to do that the analysis is based uses market data, a research about the most popular themes and genres in the period and the concepts about the imaginary and myths from Gilbert Durand and Mircea Eliade. The results show the popularity of a combination of adventure, action, science fiction and fantasy genres that has in common the superhuman archetype in the core of the narratives.
{"title":"O sobre-humano nos imaginários cinematográficos bem-sucedidos","authors":"S. Anaz","doi":"10.18568/CMC.V14I41.1311","DOIUrl":"https://doi.org/10.18568/CMC.V14I41.1311","url":null,"abstract":"One element that explains the global success of some movies is the capacity that their imaginaries have in seducing the audiences in different cultures. This paper analyzes a group of cinematic narratives to reveal part of the symbolic elements and main meanings in the imaginaries that emerges from the most popular movies from 2001 to 2015. In order to do that the analysis is based uses market data, a research about the most popular themes and genres in the period and the concepts about the imaginary and myths from Gilbert Durand and Mircea Eliade. The results show the popularity of a combination of adventure, action, science fiction and fantasy genres that has in common the superhuman archetype in the core of the narratives.","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"14 1","pages":"171-194"},"PeriodicalIF":0.0,"publicationDate":"2017-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49220060","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-12-15DOI: 10.18568/CMC.V14I41.1578
Doris E. Martínez Vizcarrondo
The issue of immigration and the discourse of the press is a recurring theme in the ACD’s investigation. In this paper we study the discourse of four American newspapers about the debate that Arizona Law SB 1070 raises. Law that criminalizes the undocumented. we examined 100 texts: first of all, we study the journalistic texts (news and editorials)and after we apply the theory of the actants associate to the semantic macropropositional analysis. The synchronous cut was from April 23, 2010, date of the approval until July 29 date in which it was put into effect.We find that the debate among the participants focuses on the constitutionality or not of the measure and that it leaves out of the discussion those involved, the undocumented immigrants.
{"title":"Macroproposiciones y legitimación: el debate sobre la ley SB 1070 en la prensa anglosajona e hispana de los Estados Unidos","authors":"Doris E. Martínez Vizcarrondo","doi":"10.18568/CMC.V14I41.1578","DOIUrl":"https://doi.org/10.18568/CMC.V14I41.1578","url":null,"abstract":"The issue of immigration and the discourse of the press is a recurring theme in the ACD’s investigation. In this paper we study the discourse of four American newspapers about the debate that Arizona Law SB 1070 raises. Law that criminalizes the undocumented. we examined 100 texts: first of all, we study the journalistic texts (news and editorials)and after we apply the theory of the actants associate to the semantic macropropositional analysis. The synchronous cut was from April 23, 2010, date of the approval until July 29 date in which it was put into effect.We find that the debate among the participants focuses on the constitutionality or not of the measure and that it leaves out of the discussion those involved, the undocumented immigrants.","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"14 1","pages":"84-101"},"PeriodicalIF":0.0,"publicationDate":"2017-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48539291","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-12-15DOI: 10.18568/CMC.V14I41.1449
Izani Mustafá
Resumo A resenha destaca os novos conceitos sobre o radio contemporâneo apresentados no livro Radio e Midias Sociais: mediacoes e interacoes radiofonicas em plataformas digitais de comunicacao pelo pesquisador e professor doutor Marcelo Kischinhevsky (UERJ/RJ). A obra contem uma pesquisa abrangente sobre as principais mudancas provocadas pela chegada da internet e surgimento das diferentes e diversas plataformas digitais possibilitando a convergencia digital e a ampliacao da divulgacao do audio. O radio esta vivendo uma nova revolucao. Esta mais abrangente. Pode ser ouvido pelo dial ou pela internet, ao vivo (streaming) ou sob demanda (podcasting) em varios suportes: celular, computadores, notebooks e TV por assinatura. Estamos na era do radio expandido. Podemos ouvi-lo praticamente em qualquer lugar e a qualquer hora. Palavras-chave: Radio expandido; Midias sociais; Convergencia digital; Internet
摘要本文强调了研究人员和教授Marcelo Kischinhevsky博士(UERJ/RJ)在《radio and social media: mediacoes e interacoes radiofonicas em平台digitais de comunicacao》一书中提出的当代广播的新概念。该作品包含了对互联网的到来和不同数字平台的出现所带来的主要变化的全面研究，使数字融合和音频传播的扩展成为可能。广播正在经历一场新的革命。这个更全面。它可以通过拨号或互联网、直播(流媒体)或点播(播客)在各种媒体上收听:手机、电脑、笔记本电脑和付费电视。我们处在无线电扩张的时代。我们几乎可以在任何时间、任何地点听到它。关键词:扩展无线电;社会媒体;数字融合;网上
{"title":"O rádio mudou. É expandido. Transbordou para o celular e para as redes sociais","authors":"Izani Mustafá","doi":"10.18568/CMC.V14I41.1449","DOIUrl":"https://doi.org/10.18568/CMC.V14I41.1449","url":null,"abstract":"Resumo A resenha destaca os novos conceitos sobre o radio contemporâneo apresentados no livro Radio e Midias Sociais: mediacoes e interacoes radiofonicas em plataformas digitais de comunicacao pelo pesquisador e professor doutor Marcelo Kischinhevsky (UERJ/RJ). A obra contem uma pesquisa abrangente sobre as principais mudancas provocadas pela chegada da internet e surgimento das diferentes e diversas plataformas digitais possibilitando a convergencia digital e a ampliacao da divulgacao do audio. O radio esta vivendo uma nova revolucao. Esta mais abrangente. Pode ser ouvido pelo dial ou pela internet, ao vivo (streaming) ou sob demanda (podcasting) em varios suportes: celular, computadores, notebooks e TV por assinatura. Estamos na era do radio expandido. Podemos ouvi-lo praticamente em qualquer lugar e a qualquer hora. Palavras-chave: Radio expandido; Midias sociais; Convergencia digital; Internet","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"14 1","pages":"215-220"},"PeriodicalIF":0.0,"publicationDate":"2017-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67507886","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-12-15DOI: 10.18568/CMC.V14I41.1451
Simone Evangelista Cunha, B. Polivanov
The paper discusses negotiations of value related to the appropriation of a Brazilian funk song by the fast food brand MacDonald’s in its campaign entitled #Novinhos Cheddar. By means of the analysis of comments posted on the video page “The #NovinhosCheddar are at McDonald’s. Again!” on YouTube, we problematize relationships between consumption, identity (personal and brand related) and value disputes in digital culture, understanding that these three spheres operate together. We conclude that a major part of the public has demonstrated its approval of the campaign, emphasizing that the strategy of approaching popular / peripheral cultural expressions can be profitable. However, we highlight that this approach does not take place without tensions, since several elements that reinforce the connection between funk and the periphery were summarily erased in the multinational’s campaign.
{"title":"Funk e McDonald’s: disputas simbólicas e negociações de valor na campanha publicitária Novinhos Cheddar","authors":"Simone Evangelista Cunha, B. Polivanov","doi":"10.18568/CMC.V14I41.1451","DOIUrl":"https://doi.org/10.18568/CMC.V14I41.1451","url":null,"abstract":"The paper discusses negotiations of value related to the appropriation of a Brazilian funk song by the fast food brand MacDonald’s in its campaign entitled #Novinhos Cheddar. By means of the analysis of comments posted on the video page “The #NovinhosCheddar are at McDonald’s. Again!” on YouTube, we problematize relationships between consumption, identity (personal and brand related) and value disputes in digital culture, understanding that these three spheres operate together. We conclude that a major part of the public has demonstrated its approval of the campaign, emphasizing that the strategy of approaching popular / peripheral cultural expressions can be profitable. However, we highlight that this approach does not take place without tensions, since several elements that reinforce the connection between funk and the periphery were summarily erased in the multinational’s campaign.","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"14 1","pages":"102-125"},"PeriodicalIF":0.0,"publicationDate":"2017-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67507936","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-12-15DOI: 10.18568/CMC.V14I41.1593
N. Canclini
This article was prepared especially for the Magna Conference held during COMUNICON - International Congress on Communication and Consumption (organized by the Graduate Program in Communication and Consumer Practices at ESPM) on October 13, 2016, in Sao Paulo, Brazil. The work starts from the dialogue with the classic work Consumidores e Cidadaos - Consumers and Citizens- (1995) to update the discussion about consumption through the notion of access. In order to do so, it deals with generational issues of the consumption practices related to the digital environment and the forms of participation and citizenship in contemporary times.
{"title":"Del Consumo al Acceso: Viejos Y Jóvenes en La Comunicación","authors":"N. Canclini","doi":"10.18568/CMC.V14I41.1593","DOIUrl":"https://doi.org/10.18568/CMC.V14I41.1593","url":null,"abstract":"This article was prepared especially for the Magna Conference held during COMUNICON - International Congress on Communication and Consumption (organized by the Graduate Program in Communication and Consumer Practices at ESPM) on October 13, 2016, in Sao Paulo, Brazil. The work starts from the dialogue with the classic work Consumidores e Cidadaos - Consumers and Citizens- (1995) to update the discussion about consumption through the notion of access. In order to do so, it deals with generational issues of the consumption practices related to the digital environment and the forms of participation and citizenship in contemporary times.","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"14 1","pages":"10-30"},"PeriodicalIF":0.0,"publicationDate":"2017-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67507958","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-12-15DOI: 10.18568/CMC.V14I41.1386
Tarcízio Macedo, M. Vieira
This article seeks to discuss consumer practices in the digital game League of Legends (LoL), from a study based on the field of communication and material culture. The objective is to understand the relationship between objects and players-subjects-consumers. In order to do so, we seek to analyze the social and cultural trajectory of these commodities in the symbolic experiences in LoL. In this perspective, according to the ethnographic method, reports and observations of the consumption of objects in LoL are presented by players from the cities of Belem (PA), Diadema (SP) and Osasco (SP). The results point to the existence of a complex web of interconnected meanings, responsible for (de)codify the objects and transform aggregations of pixels into experiences of communication, consumption and material culture.
{"title":"Muito além dos pixels: experiências de consumo e cultura material em League of Legends","authors":"Tarcízio Macedo, M. Vieira","doi":"10.18568/CMC.V14I41.1386","DOIUrl":"https://doi.org/10.18568/CMC.V14I41.1386","url":null,"abstract":"This article seeks to discuss consumer practices in the digital game League of Legends (LoL), from a study based on the field of communication and material culture. The objective is to understand the relationship between objects and players-subjects-consumers. In order to do so, we seek to analyze the social and cultural trajectory of these commodities in the symbolic experiences in LoL. In this perspective, according to the ethnographic method, reports and observations of the consumption of objects in LoL are presented by players from the cities of Belem (PA), Diadema (SP) and Osasco (SP). The results point to the existence of a complex web of interconnected meanings, responsible for (de)codify the objects and transform aggregations of pixels into experiences of communication, consumption and material culture.","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"14 1","pages":"146-170"},"PeriodicalIF":0.0,"publicationDate":"2017-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48786106","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-12-15DOI: 10.18568/CMC.V14I41.1272
A. Amaral, Thiago Soares, C. Monteiro
Investigates the strangeness of the presence of a soul music album - “What’s Going On” by Marvin Gaye – in a “500 Greatest Albums of All Time” list by Rolling Stone magazine, whose massive presence is by albuns that derivates from a rock lineage. We argue that rock, reenacting evaluative traditions of high culture products (such as creative autonomy) became canon in pop music value. It can be seen within a cultural journalism that mediators (critics) are articulators of senses, that perpetuate values anchored by race, gender and idiosyncrasies - symptoms than Simon Frith (1996) calls “rockist critic”
{"title":"“What’s Going On é o Sgt. Pepper’s da soul music”: autonomia, cânone e valor numa lista de maiores álbuns da música","authors":"A. Amaral, Thiago Soares, C. Monteiro","doi":"10.18568/CMC.V14I41.1272","DOIUrl":"https://doi.org/10.18568/CMC.V14I41.1272","url":null,"abstract":"Investigates the strangeness of the presence of a soul music album - “What’s Going On” by Marvin Gaye – in a “500 Greatest Albums of All Time” list by Rolling Stone magazine, whose massive presence is by albuns that derivates from a rock lineage. We argue that rock, reenacting evaluative traditions of high culture products (such as creative autonomy) became canon in pop music value. It can be seen within a cultural journalism that mediators (critics) are articulators of senses, that perpetuate values anchored by race, gender and idiosyncrasies - symptoms than Simon Frith (1996) calls “rockist critic”","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"14 1","pages":"126-145"},"PeriodicalIF":0.0,"publicationDate":"2017-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48092110","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-12-15DOI: 10.18568/cmc.v14i41.1444
Caroline Cavalcanti de Oliveira, Carlos Eduardo Marquioni
In contemporaneity, to watch TV takes on new meanings: TV viewing modes have been reconfigured, surpassing the act of following streaming content set by broadcasters in “flow” (Williams). Arguing the existence of a “frame” (Gumbrecht), and observing the image boundaries’s notion (Aumont), here is proposed the potential definition of what would be a television frame associated with a new TV experience. Encompassing both an expansion of the screen and an expansion of the broadcasting time, the television frame would comprise the viewer, the television and the gadgets associated with the new ways of watching television – constituting an atmosphere. The suggested context is exemplified by the articulation of audience’s participation with the delivery modes of content in the reality show of gastronomy MasterChef Brazil.
{"title":"Sobre a constituição da noção de frame televisual (ou Analisando conceitualmente as reconfigurações nos modos de assistir TV)","authors":"Caroline Cavalcanti de Oliveira, Carlos Eduardo Marquioni","doi":"10.18568/cmc.v14i41.1444","DOIUrl":"https://doi.org/10.18568/cmc.v14i41.1444","url":null,"abstract":"In contemporaneity, to watch TV takes on new meanings: TV viewing modes have been reconfigured, surpassing the act of following streaming content set by broadcasters in “flow” (Williams). Arguing the existence of a “frame” (Gumbrecht), and observing the image boundaries’s notion (Aumont), here is proposed the potential definition of what would be a television frame associated with a new TV experience. Encompassing both an expansion of the screen and an expansion of the broadcasting time, the television frame would comprise the viewer, the television and the gadgets associated with the new ways of watching television – constituting an atmosphere. The suggested context is exemplified by the articulation of audience’s participation with the delivery modes of content in the reality show of gastronomy MasterChef Brazil.","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"14 1","pages":"195-214"},"PeriodicalIF":0.0,"publicationDate":"2017-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67507872","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-08-22DOI: 10.18568/CMC.V14I40.1261
J. Wainberg
This study is a content analysis of jokes produced and presented by stand-up comedians that in various parts of the world deal with a common theme, the inclusion of the Arab and the Muslim communities in modernity. This kind of humor became popular in many countries of the Middle East and Africa, similar to what is occurring in other continents. Countries like Saudi Arabia, Bahrain and Egypt nowadays tolerate to some degree dissent proposed by such humorists. Seeing the Arab and Muslim societies to laugh at themselves is a new and startling occurrence, since it breaks with the stereotypical image that they are unable to bear the satire and irony for being dominated by fear and conservatism.
{"title":"A comunicação dissidente na comédia stand-up: o caso dos países árabes e muçulmanos","authors":"J. Wainberg","doi":"10.18568/CMC.V14I40.1261","DOIUrl":"https://doi.org/10.18568/CMC.V14I40.1261","url":null,"abstract":"This study is a content analysis of jokes produced and presented by stand-up comedians that in various parts of the world deal with a common theme, the inclusion of the Arab and the Muslim communities in modernity. This kind of humor became popular in many countries of the Middle East and Africa, similar to what is occurring in other continents. Countries like Saudi Arabia, Bahrain and Egypt nowadays tolerate to some degree dissent proposed by such humorists. Seeing the Arab and Muslim societies to laugh at themselves is a new and startling occurrence, since it breaks with the stereotypical image that they are unable to bear the satire and irony for being dominated by fear and conservatism.","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"14 1","pages":"158-177"},"PeriodicalIF":0.0,"publicationDate":"2017-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48690784","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-08-22DOI: 10.18568/CMC.V14I40.1300
Simone Luci Pereira, V. Pontes
We present in this article aspects of the research that has been carried out on processes of identity construction linked to an “alternative ethos” among young people in Baixo Augusta region in Sao Paulo. Articulating consumer practices (in their production and reception logics), music scenes, fashion and lifestyles, we seek to understand these juvenile experiences and imaginaries (through ethnography) that build identities and ways of consuming alternatives to mainstream and to hegemonic culture. Thus, notions of youth resistance are re-established and resemantized, which are outlined not only by confrontation, but by negotiations between the dominant logics and everyday astuteness, demonstrated in political, aesthetic and performative actions.
{"title":"Culturas juvenis, identidades e estilo de vida: sentidos do “alternativo” no Baixo Augusta/São Paulo","authors":"Simone Luci Pereira, V. Pontes","doi":"10.18568/CMC.V14I40.1300","DOIUrl":"https://doi.org/10.18568/CMC.V14I40.1300","url":null,"abstract":"We present in this article aspects of the research that has been carried out on processes of identity construction linked to an “alternative ethos” among young people in Baixo Augusta region in Sao Paulo. Articulating consumer practices (in their production and reception logics), music scenes, fashion and lifestyles, we seek to understand these juvenile experiences and imaginaries (through ethnography) that build identities and ways of consuming alternatives to mainstream and to hegemonic culture. Thus, notions of youth resistance are re-established and resemantized, which are outlined not only by confrontation, but by negotiations between the dominant logics and everyday astuteness, demonstrated in political, aesthetic and performative actions.","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"14 1","pages":"110-128"},"PeriodicalIF":0.0,"publicationDate":"2017-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67507478","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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