Pub Date : 2022-03-04DOI: 10.34001/jmer.2021.12.02.2-22
Lasika Madhawa Munasinghe, T. Gunawardhana, N. Wickramaarachchi, R. G. Ariyawansa
Objective: Digital micro-entrepreneurship in the tourism and hospitality industry is a novel phenomenon driven by accommodation sharing platforms like Airbnb. The purpose of the study is to explore the attributes, motivations, perceptions, benefits, and challenges faced by entrepreneurs in the peer-to-peer accommodation sector driven by the Airbnb Platform. Research Design & Methods: This study used a qualitative research design that followed inductive content analysis assisted by thematic analysis of semi-structured interviews with twelve micro-entrepreneurs who provide peer-to-peer accommodations in Sri Lanka. Findings: Peer-to-Peer accommodation entrepreneurs were motivated mainly by the curiosity to try Airbnb, followed by monetary and social gains. Amidst several challenges, such as the uncleanliness of some guests and violation of house rules, peer-to-peer micro-entrepreneurs enjoy their role as hosts and are satisfied with the overall hosting experience. Implications & Recommendations: The study provided peer-to-peer accommodation hosts a sense of empowerment and an opportunity to make their voice heard, which is crucial in developing an impartial public debate to develop the right policies for the peer-to-peer accommodation sector in Sri Lanka. Contribution & Value Added: The study contributes to the existing body of knowledge on entrepreneurship in the informal sector by viewing Airbnb hosts as informal microentrepreneurs with distinct attributes, motives, perceptions, benefits and challenges while providing valuable insights for various stakeholders in the industry.
{"title":"Digital Micro-entrepreneurship in Peer-to-Peer Accommodation Sector: Evidence from Sri Lanka","authors":"Lasika Madhawa Munasinghe, T. Gunawardhana, N. Wickramaarachchi, R. G. Ariyawansa","doi":"10.34001/jmer.2021.12.02.2-22","DOIUrl":"https://doi.org/10.34001/jmer.2021.12.02.2-22","url":null,"abstract":"Objective: Digital micro-entrepreneurship in the tourism and hospitality industry is a novel phenomenon driven by accommodation sharing platforms like Airbnb. The purpose of the study is to explore the attributes, motivations, perceptions, benefits, and challenges faced by entrepreneurs in the peer-to-peer accommodation sector driven by the Airbnb Platform. Research Design & Methods: This study used a qualitative research design that followed inductive content analysis assisted by thematic analysis of semi-structured interviews with twelve micro-entrepreneurs who provide peer-to-peer accommodations in Sri Lanka. Findings: Peer-to-Peer accommodation entrepreneurs were motivated mainly by the curiosity to try Airbnb, followed by monetary and social gains. Amidst several challenges, such as the uncleanliness of some guests and violation of house rules, peer-to-peer micro-entrepreneurs enjoy their role as hosts and are satisfied with the overall hosting experience. Implications & Recommendations: The study provided peer-to-peer accommodation hosts a sense of empowerment and an opportunity to make their voice heard, which is crucial in developing an impartial public debate to develop the right policies for the peer-to-peer accommodation sector in Sri Lanka. Contribution & Value Added: The study contributes to the existing body of knowledge on entrepreneurship in the informal sector by viewing Airbnb hosts as informal microentrepreneurs with distinct attributes, motives, perceptions, benefits and challenges while providing valuable insights for various stakeholders in the industry.","PeriodicalId":52593,"journal":{"name":"Journal of Management and Entrepreneurship Research","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49258648","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-04DOI: 10.34001/jmer.2021.12.02.2-23
Batoul Shahmohammadi
Objective: The purpose of this article was to systematically review the existing articles on entrepreneurial marketing and organizational entrepreneurship of small and medium enterprises. Research Design & Methods: For this purpose, English research related to the keywords entrepreneurial marketing, impact, organizational entrepreneurship and small and medium enterprises were searched in Elsevier, Emerald and Springer databases for the period 2018-2021. In the meantime, 12 related articles were extracted and studied. Findings: The results of this study showed that the dimensions of entrepreneurial marketing improve organizational entrepreneurship indicators in small and medium enterprises. Implications & Recommendations: Entrepreneurial marketing is one of the marketing strategies of small and medium enterprises that helps them grow through entrepreneurship. In fact, entrepreneurial marketing translates important aspects of marketing and entrepreneurship into a comprehensive conceptualization in which marketing becomes the method that firms use to do entrepreneurship. Contribution & Value Added: This article reviewed 12 most recent published articles in terms of entrepreneurial marketing and organizational entrepreneurship to pave the way of finding latest information in this regard.
{"title":"Entrepreneurial Marketing and Organizational Entrepreneurship Performance of Small and Medium Enterprises: A Systematic Review","authors":"Batoul Shahmohammadi","doi":"10.34001/jmer.2021.12.02.2-23","DOIUrl":"https://doi.org/10.34001/jmer.2021.12.02.2-23","url":null,"abstract":"Objective: The purpose of this article was to systematically review the existing articles on entrepreneurial marketing and organizational entrepreneurship of small and medium enterprises. Research Design & Methods: For this purpose, English research related to the keywords entrepreneurial marketing, impact, organizational entrepreneurship and small and medium enterprises were searched in Elsevier, Emerald and Springer databases for the period 2018-2021. In the meantime, 12 related articles were extracted and studied. Findings: The results of this study showed that the dimensions of entrepreneurial marketing improve organizational entrepreneurship indicators in small and medium enterprises. Implications & Recommendations: Entrepreneurial marketing is one of the marketing strategies of small and medium enterprises that helps them grow through entrepreneurship. In fact, entrepreneurial marketing translates important aspects of marketing and entrepreneurship into a comprehensive conceptualization in which marketing becomes the method that firms use to do entrepreneurship. Contribution & Value Added: This article reviewed 12 most recent published articles in terms of entrepreneurial marketing and organizational entrepreneurship to pave the way of finding latest information in this regard.","PeriodicalId":52593,"journal":{"name":"Journal of Management and Entrepreneurship Research","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44054045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-11DOI: 10.34001/jmer.2021.12.02.2-21
M. H. Tammubua
Objective: This study aimed to examine the causal order among dimensions of customer-based brand equity (CBBE) in Indonesian higher education institutions. The core dimensions of brand equity used are brand awareness, brand association, perceived quality, and brand loyalty. Research Design & Methods: This study used a research instrument questionnaire with a 5-point Likert scale. The research sample is 150 students of the Universitas Terbuka in Jayapura. The research hypotheses were tested using PLS-SEM with the SmartPLS version 3 as the supporting software. Findings: The results showed a causal order among the CBBE dimensions. Brand awareness has a positive and significant effect on perceived quality. The perceived quality has a positive and significant effect on brand loyalty, and brand awareness indirectly affects brand loyalty through perceived quality. This study cannot prove the moderating role of brand association on the relationship between brand awareness and perceived quality. Implications & Recommendations: This study provides implications and recommendations for the management of higher education institutions to create brand loyalty with a gradual process starting from developing a brand awareness strategy and then building positive perceived quality. Contribution & value Added: This study significantly extends the CBBE literature in the higher education institution sector, especially in Indonesia, which is still rarely studied. This study provides novelty by examining causal sequences and interactions on the CBBE dimensions.
目的:本研究旨在探讨印尼高等教育机构顾客品牌资产(CBBE)各维度之间的因果关系。所使用的品牌资产的核心维度是品牌意识、品牌联想、感知质量和品牌忠诚度。研究设计与方法:本研究采用李克特5分制问卷调查。研究样本是查亚普拉Terbuka大学的150名学生。研究假设采用PLS-SEM和SmartPLS version 3作为支持软件进行检验。结果显示CBBE各维度之间存在因果关系。品牌意识对感知质量有显著的正向影响。感知质量对品牌忠诚有正向显著影响，品牌意识通过感知质量间接影响品牌忠诚。本研究无法证明品牌联想对品牌意识与感知质量关系的调节作用。启示与建议:本研究为高等教育机构的管理提供启示和建议，从制定品牌意识策略开始，逐步建立积极的感知质量，以创造品牌忠诚度。贡献与附加值:本研究显著扩展了CBBE文献在高等教育机构领域的研究，特别是在印度尼西亚，这一领域的研究仍然很少。本研究通过检验CBBE维度上的因果序列和相互作用提供了新颖性。
{"title":"Customer-Based Brand Equity in Indonesia's Higher Education Institution","authors":"M. H. Tammubua","doi":"10.34001/jmer.2021.12.02.2-21","DOIUrl":"https://doi.org/10.34001/jmer.2021.12.02.2-21","url":null,"abstract":"Objective: This study aimed to examine the causal order among dimensions of customer-based brand equity (CBBE) in Indonesian higher education institutions. The core dimensions of brand equity used are brand awareness, brand association, perceived quality, and brand loyalty. Research Design & Methods: This study used a research instrument questionnaire with a 5-point Likert scale. The research sample is 150 students of the Universitas Terbuka in Jayapura. The research hypotheses were tested using PLS-SEM with the SmartPLS version 3 as the supporting software. Findings: The results showed a causal order among the CBBE dimensions. Brand awareness has a positive and significant effect on perceived quality. The perceived quality has a positive and significant effect on brand loyalty, and brand awareness indirectly affects brand loyalty through perceived quality. This study cannot prove the moderating role of brand association on the relationship between brand awareness and perceived quality. Implications & Recommendations: This study provides implications and recommendations for the management of higher education institutions to create brand loyalty with a gradual process starting from developing a brand awareness strategy and then building positive perceived quality. Contribution & value Added: This study significantly extends the CBBE literature in the higher education institution sector, especially in Indonesia, which is still rarely studied. This study provides novelty by examining causal sequences and interactions on the CBBE dimensions.","PeriodicalId":52593,"journal":{"name":"Journal of Management and Entrepreneurship Research","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45334371","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-14DOI: 10.34001/jmer.2021.12.02.2-20
N. Arifin, Eko Nur Fu’ad, Emilia Inta Argadea
Objective: This study aims to analyze the effect of transformational leadership, self-efficacy, and work loyalty on organizational citizenship behavior. Research Design & Methods: This study is explanatory research using a quantitative approach. The research sample was selected based on the proportional random sampling method from employees of one of the furniture companies in Jepara with a total of 89 people. Primary data was obtained using a questionnaire that was distributed to employees directly. Statistical data analysis was performed using multiple linear regression with SPSS tool. Findings: Empirically, the results of this study accept all the hypotheses proposed, that: transformational leadership style has a significant effect on organizational citizenship behavior; self-efficacy has been proven to have a significant effect on organizational citizenship behavior; and work loyalty proved to have a significant effect on organizational citizenship behavior. Implications & Recommendations: The results of this study support previous research and contribute to a literature study that emphasizes the issue of this research in the context of a company experiencing a decline in performance so that it requires an extra employee role (OCB). Contribution & Value Added: Based on the dominant variable analysis, the company can increase the extra role of employees by increasing employee loyalty. And then loyalty can be spurred by directing employees to work in teams.
{"title":"Antecedents of Organizational Citizenship Behavior","authors":"N. Arifin, Eko Nur Fu’ad, Emilia Inta Argadea","doi":"10.34001/jmer.2021.12.02.2-20","DOIUrl":"https://doi.org/10.34001/jmer.2021.12.02.2-20","url":null,"abstract":"Objective: This study aims to analyze the effect of transformational leadership, self-efficacy, and work loyalty on organizational citizenship behavior. Research Design & Methods: This study is explanatory research using a quantitative approach. The research sample was selected based on the proportional random sampling method from employees of one of the furniture companies in Jepara with a total of 89 people. Primary data was obtained using a questionnaire that was distributed to employees directly. Statistical data analysis was performed using multiple linear regression with SPSS tool. Findings: Empirically, the results of this study accept all the hypotheses proposed, that: transformational leadership style has a significant effect on organizational citizenship behavior; self-efficacy has been proven to have a significant effect on organizational citizenship behavior; and work loyalty proved to have a significant effect on organizational citizenship behavior. Implications & Recommendations: The results of this study support previous research and contribute to a literature study that emphasizes the issue of this research in the context of a company experiencing a decline in performance so that it requires an extra employee role (OCB). Contribution & Value Added: Based on the dominant variable analysis, the company can increase the extra role of employees by increasing employee loyalty. And then loyalty can be spurred by directing employees to work in teams.","PeriodicalId":52593,"journal":{"name":"Journal of Management and Entrepreneurship Research","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48507909","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-29DOI: 10.34001/jmer.2021.12.02.2-19
D. Aqmala, F. I. F. S. Putra
Objective: The woodcraft business sector in Soloraya has promising opportunities, but currently, the number of businesses is decreasing due to the Covid-19 pandemic. This research aims to analyze the effect of market orientation and product innovation on marketing performance mediated by competitive strategy. Research Design & Methods: This study uses a quantitative method surveying 120 woodcraft businesses in Soloraya. The sample was obtained using a purposive sampling method with the business's criteria for more than 5 years and was analyzed using the Structural Equation Model (SEM) using PLS to obtain comprehensive results. Findings: The results show that market orientation and product innovation positively and significantly affect competitive strategy and business performance. Competitive strategy can also mediate the effect of market orientation and product innovation on marketing performance. Implications & Recommendations: Market orientation implements a marketing concept that can provide superior value to consumers. The competitive strategy is intended to maintain a level of gain and a sustainable position when facing competition. When increasing the competitive strategy, it needs to analyze the strengths and weaknesses of the business, so when determining the price, form, and quality as a competitive advantage, the competitors cannot be imitated perfectly. Contribution & Value Added: This competitive strategy model provides the enterprise with more significant opportunities to expand market share and rise from adversity due to the Covid-19 pandemic to continue to exist in the industry. In addition, this model can be applied to other areas so that this type of business does not experience a shortage of supplies.
{"title":"Rayu : A Competitive Strategy Model of Wood Craft Business in Soloraya Post Covid-19 Pandemic","authors":"D. Aqmala, F. I. F. S. Putra","doi":"10.34001/jmer.2021.12.02.2-19","DOIUrl":"https://doi.org/10.34001/jmer.2021.12.02.2-19","url":null,"abstract":"Objective: The woodcraft business sector in Soloraya has promising opportunities, but currently, the number of businesses is decreasing due to the Covid-19 pandemic. This research aims to analyze the effect of market orientation and product innovation on marketing performance mediated by competitive strategy. Research Design & Methods: This study uses a quantitative method surveying 120 woodcraft businesses in Soloraya. The sample was obtained using a purposive sampling method with the business's criteria for more than 5 years and was analyzed using the Structural Equation Model (SEM) using PLS to obtain comprehensive results. Findings: The results show that market orientation and product innovation positively and significantly affect competitive strategy and business performance. Competitive strategy can also mediate the effect of market orientation and product innovation on marketing performance. Implications & Recommendations: Market orientation implements a marketing concept that can provide superior value to consumers. The competitive strategy is intended to maintain a level of gain and a sustainable position when facing competition. When increasing the competitive strategy, it needs to analyze the strengths and weaknesses of the business, so when determining the price, form, and quality as a competitive advantage, the competitors cannot be imitated perfectly. Contribution & Value Added: This competitive strategy model provides the enterprise with more significant opportunities to expand market share and rise from adversity due to the Covid-19 pandemic to continue to exist in the industry. In addition, this model can be applied to other areas so that this type of business does not experience a shortage of supplies.","PeriodicalId":52593,"journal":{"name":"Journal of Management and Entrepreneurship Research","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42156361","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-22DOI: 10.34001/jmer.2021.6.02.1-17
Aulia Zahra Husnil Kamala, Silviana Pebruary
Objective: This research analysis about management human resources for santri Pondok Pesantren Darul Falah Amtsilati to manage academic and business personality. Research Design & Methods: This research uses qualitative research methods with case study approach. The data source in this study is primary data by conducting in-depth interviews to the manager (academic & business) and santri Pondok Pesantren Darul Falah Amtsilati. And observations were made to observe directly about the state of Darul Falah Amtsilati boarding school. Data analysis techniques use source triangulation. Findings: The results of this study showed that in the formation of the character of boarding schools Darul Falah Amtsilati using methods of precision, planting discipline, habituation, creating a conducive atmosphere, as well as integration and internalization. From the formation of the entrepreneurial character has been done based on the character of Islamic human resource. Where shiddiq is taught with honesty, trust by emphasizing responsibility, tabligh conveys correctly, and fathonah is realized by the selection of santri based on criteria. Implications & Recommendations: The implication of the results of this study is that the pesantren has used Islamic resource principles in the recruitment and learning process but needs to be improved or perfected in the implementation of learning by creating special classes for business character building. The aim is to help develop the quality of productive pesantren business managers. Contribution & Value Added: The contribution of the results of this study is to provide input to pesantren in improving the quality of prospective Islamic resources who will become managers of productive business activities of pesantren.
目的:本研究分析蓬德寺院达鲁尔·法拉·阿姆西拉寺院管理人力资源管理的学术和商业个性。研究设计与方法:本研究采用定性研究方法和案例研究法。本研究的数据来源是通过对经理(学术和商业)和santri Pondok Pesantren Darul Falah Amtsilati进行深度访谈得来的原始数据。观察是为了直接观察Darul Falah Amtsilati寄宿学校的状况。数据分析技术使用源三角测量。结果:本研究结果表明，在寄宿学校性格的形成中，Darul Falah Amtsilati采用了精准化、种植纪律、习惯化、营造有利氛围以及整合和内化的方法。从创业性格的形成入手，对伊斯兰教人力资源的特点进行了分析。在这里，shiddiq是通过诚实来教导的，通过强调责任来传授信任，tableigh传达正确，而fathonah是通过根据标准选择三戒来实现的。启示与建议:本研究结果的启示是，学员在招募和学习过程中使用了伊斯兰资源原则，但在学习的实施中需要通过开设专门的商业品格塑造课程来改进或完善。其目的是帮助提高企业管理人员的生产力。贡献与增值:本研究结果的贡献在于为参会者提高未来伊斯兰资源的质量提供投入，这些资源将成为参会者生产性商业活动的管理者。
{"title":"Establishment of Entrepreneurial Character Santri Based on Human Resources Management","authors":"Aulia Zahra Husnil Kamala, Silviana Pebruary","doi":"10.34001/jmer.2021.6.02.1-17","DOIUrl":"https://doi.org/10.34001/jmer.2021.6.02.1-17","url":null,"abstract":"Objective: This research analysis about management human resources for santri Pondok Pesantren Darul Falah Amtsilati to manage academic and business personality. Research Design & Methods: This research uses qualitative research methods with case study approach. The data source in this study is primary data by conducting in-depth interviews to the manager (academic & business) and santri Pondok Pesantren Darul Falah Amtsilati. And observations were made to observe directly about the state of Darul Falah Amtsilati boarding school. Data analysis techniques use source triangulation. Findings: The results of this study showed that in the formation of the character of boarding schools Darul Falah Amtsilati using methods of precision, planting discipline, habituation, creating a conducive atmosphere, as well as integration and internalization. From the formation of the entrepreneurial character has been done based on the character of Islamic human resource. Where shiddiq is taught with honesty, trust by emphasizing responsibility, tabligh conveys correctly, and fathonah is realized by the selection of santri based on criteria. Implications & Recommendations: The implication of the results of this study is that the pesantren has used Islamic resource principles in the recruitment and learning process but needs to be improved or perfected in the implementation of learning by creating special classes for business character building. The aim is to help develop the quality of productive pesantren business managers. Contribution & Value Added: The contribution of the results of this study is to provide input to pesantren in improving the quality of prospective Islamic resources who will become managers of productive business activities of pesantren.","PeriodicalId":52593,"journal":{"name":"Journal of Management and Entrepreneurship Research","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43759136","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-22DOI: 10.34001/jmer.2021.6.02.1-18
Nektarios Makrydakis
Objective: Marketing and digital transformation in the public institutions of higher education in Greece, have key role in the context of the digital revolution. The study aimed at investigating the perceptions and views explicitly or implicitly of the management of Greek public universities regarding the need to adopt new practices such as marketing and its digital transformation and to find out the factors that shape perceptions. Research Design & Methods: The study adopted a quantitative method conducting in-depth interviews with rectors and vice-rectors of 10 representative Greek Universities. Findings: Results indicated that administrators believe that marketing and its digital transformation have great impact in attracting students and that the duration of the operating time of a university is directly related to the formation of perceptions about marketing and digital transformation in the context of Digital Darwinism. Implications & Recommendations: Universities will be able to understand the extent of their reaction to the adoption of new applications such as marketing. Contribution & Value Added: The present study is primarily a useful tool for public university administrations in their efforts to adopt marketing practices to understand which areas to focus on in order to effectively implement marketing and its digital transformation. The study also provides them with the tools to easily recognize their degree of maturity in terms of their culture and perceptions towards the application of marketing practices. In addition the study enriches the literature on the management field of higher education institutions. It highlights factors such as the duration of operation, the geographical location and the size of a university compared to administrative practices.
{"title":"Perceptions of Marketing & Digital Transformationin Greek Public Higher Education Organizations in the Context of Digital Darwinism","authors":"Nektarios Makrydakis","doi":"10.34001/jmer.2021.6.02.1-18","DOIUrl":"https://doi.org/10.34001/jmer.2021.6.02.1-18","url":null,"abstract":"Objective: Marketing and digital transformation in the public institutions of higher education in Greece, have key role in the context of the digital revolution. The study aimed at investigating the perceptions and views explicitly or implicitly of the management of Greek public universities regarding the need to adopt new practices such as marketing and its digital transformation and to find out the factors that shape perceptions. Research Design & Methods: The study adopted a quantitative method conducting in-depth interviews with rectors and vice-rectors of 10 representative Greek Universities. Findings: Results indicated that administrators believe that marketing and its digital transformation have great impact in attracting students and that the duration of the operating time of a university is directly related to the formation of perceptions about marketing and digital transformation in the context of Digital Darwinism. Implications & Recommendations: Universities will be able to understand the extent of their reaction to the adoption of new applications such as marketing. Contribution & Value Added: The present study is primarily a useful tool for public university administrations in their efforts to adopt marketing practices to understand which areas to focus on in order to effectively implement marketing and its digital transformation. The study also provides them with the tools to easily recognize their degree of maturity in terms of their culture and perceptions towards the application of marketing practices. In addition the study enriches the literature on the management field of higher education institutions. It highlights factors such as the duration of operation, the geographical location and the size of a university compared to administrative practices.","PeriodicalId":52593,"journal":{"name":"Journal of Management and Entrepreneurship Research","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49597543","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The dominant factor to achieve a school's competitiveness is the performance of headmasters. This study aimed to determine the direct and indirect influence of organizational culture, work environment, personality, and motivation on the performance of principal of state senior high schools. Research samples were 310 principals of state schools in Jakarta. Data analysis used a path analysis of which requirements were the test of normality, homogeneity, and linearity. The results of the research there were direct influence exogenous variables on endogenous, and there was indirect influence of personality through motivation on the job performance. Increased job performance could be done by coaching the headmaster about the culture, environment, and personality
{"title":"THE EFFECT OF JOB PERFORMANCE THROUGH ORGANIZATIONAL CULTURE, WORK ENVIRONMENT, PERSONALITY, AND MOTIVATION","authors":"V. Virgana","doi":"10.9744/JMK.22.2.87-98","DOIUrl":"https://doi.org/10.9744/JMK.22.2.87-98","url":null,"abstract":"The dominant factor to achieve a school's competitiveness is the performance of headmasters. This study aimed to determine the direct and indirect influence of organizational culture, work environment, personality, and motivation on the performance of principal of state senior high schools. Research samples were 310 principals of state schools in Jakarta. Data analysis used a path analysis of which requirements were the test of normality, homogeneity, and linearity. The results of the research there were direct influence exogenous variables on endogenous, and there was indirect influence of personality through motivation on the job performance. Increased job performance could be done by coaching the headmaster about the culture, environment, and personality","PeriodicalId":52593,"journal":{"name":"Journal of Management and Entrepreneurship Research","volume":"33 1","pages":"87-98"},"PeriodicalIF":0.0,"publicationDate":"2021-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87347287","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.34001/jmer.2021.6.02.1-16
L. Mangifera, F. I. F. S. Putra
Objective: This research aims to analyse the factors that influence customer satisfaction of black market’s Chinese smartphone. Research Design & Methods: The research uses quantitative approach to analyse the sample of 250 buyers of black market’s Chinese smartphone across Solo Raya. The sampling technique is purposive sampling through questionnaires with a Likert scale. The analytical technique is multiple regression. Findings: The findings showed that 1) black market has a significant direct effect on customer satisfaction, 2) price has a significant direct effect on customer satisfaction, 3) product quality has a significant direct effect on customer satisfaction. Implications & Recommendations: This research has practical implications for the marketing policies implemented by Chinese smartphone companies to increase customer awareness and product distribution policies to support increased sales at official stores and fight illegal trade in Chinese smartphone products. The social impact of the research is to contribute to changes in people's behavior in buying Chinese smartphones where there needs to be aware that the black market is an illegal store to buy products if people want to buy Chinese smartphones, then the right thing is at official stores or outlets that are already working—same with the company. Contribution & Value Added: This research provides added value to evaluating distribution policies implemented by Chinese smartphone companies, which are considered less able to compete with the black market. So to increase market share at official stores, Chinese smartphone companies must be more severe in managing the distribution of product sales so that industrial competition can run properly.
{"title":"Analysis of the Customer Satisfaction of Black Market’s Chinese Smartphone","authors":"L. Mangifera, F. I. F. S. Putra","doi":"10.34001/jmer.2021.6.02.1-16","DOIUrl":"https://doi.org/10.34001/jmer.2021.6.02.1-16","url":null,"abstract":"Objective: This research aims to analyse the factors that influence customer satisfaction of black market’s Chinese smartphone. Research Design & Methods: The research uses quantitative approach to analyse the sample of 250 buyers of black market’s Chinese smartphone across Solo Raya. The sampling technique is purposive sampling through questionnaires with a Likert scale. The analytical technique is multiple regression. Findings: The findings showed that 1) black market has a significant direct effect on customer satisfaction, 2) price has a significant direct effect on customer satisfaction, 3) product quality has a significant direct effect on customer satisfaction. Implications & Recommendations: This research has practical implications for the marketing policies implemented by Chinese smartphone companies to increase customer awareness and product distribution policies to support increased sales at official stores and fight illegal trade in Chinese smartphone products. The social impact of the research is to contribute to changes in people's behavior in buying Chinese smartphones where there needs to be aware that the black market is an illegal store to buy products if people want to buy Chinese smartphones, then the right thing is at official stores or outlets that are already working—same with the company. Contribution & Value Added: This research provides added value to evaluating distribution policies implemented by Chinese smartphone companies, which are considered less able to compete with the black market. So to increase market share at official stores, Chinese smartphone companies must be more severe in managing the distribution of product sales so that industrial competition can run properly.","PeriodicalId":52593,"journal":{"name":"Journal of Management and Entrepreneurship Research","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69694378","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.34001/jmer.2021.6.02.1-15
M. R. Roosdhani, Nurul Komaryatin
Objective: The growing number of social media users makes many companies want to get subscribers through their social media activities. There are several choices of strategies that can be done by the company to be able to take the huge market. Research Design & Methods: This study compares the effect of advertising activity on social media and user group development that has a strong tie to intention to buy. Findings: This research found that the social media advertisements has a better impact to intention to buy compared to social ties. Implications & Recommendations: This study was conducted on social media users on land Transportation Company that already has a group in social media, Facebook, and does advertising activities on it. Contribution & Value Added: The results of this study provide theoretical implications in the verification of the previous research results and managerial implications that can help the company in conducting marketing activities through social media.
{"title":"The Creation of Intention To Buy through Online Social Ties and Social Media Advertisement","authors":"M. R. Roosdhani, Nurul Komaryatin","doi":"10.34001/jmer.2021.6.02.1-15","DOIUrl":"https://doi.org/10.34001/jmer.2021.6.02.1-15","url":null,"abstract":"Objective: The growing number of social media users makes many companies want to get subscribers through their social media activities. There are several choices of strategies that can be done by the company to be able to take the huge market. Research Design & Methods: This study compares the effect of advertising activity on social media and user group development that has a strong tie to intention to buy. Findings: This research found that the social media advertisements has a better impact to intention to buy compared to social ties. Implications & Recommendations: This study was conducted on social media users on land Transportation Company that already has a group in social media, Facebook, and does advertising activities on it. Contribution & Value Added: The results of this study provide theoretical implications in the verification of the previous research results and managerial implications that can help the company in conducting marketing activities through social media.","PeriodicalId":52593,"journal":{"name":"Journal of Management and Entrepreneurship Research","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69693903","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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