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IMPACT ANALYSIS OF DIGITAL MARKETING: AN INDIAN PERSPECTIVE 数字营销的影响分析:印度视角
Pub Date : 2020-09-13 DOI: 10.9744/JMK.22.2.161-164
Jeet Virendrabhai Madhani, Krunal Hareshkumar Rajyaguru
The increasing use of digital media by consumers, companies utilizes digital marketing to outreach their market segments. The purpose of this study is to determine marketing strategies commonly utilized in digital communication and identify the preferred by consumers which influences decision making. Consumers have been identified as a driving force for online shopping. While there have been numerous studies about digital advertising, there has been little academic research focused on type of digital marketing strategies are preferred and influences their consumer’s behavior. A survey of 225 consumes indicated a preference for side panel ads and email ads; they do not like pop – up advertising. If provided a personal benefit like discount or reward they will write an online product review.
消费者越来越多地使用数字媒体,公司利用数字营销来拓展他们的细分市场。本研究的目的是确定数字传播中常用的营销策略,并确定影响决策的消费者偏好。消费者被认为是网购的推动力。虽然有很多关于数字广告的研究,但很少有学术研究关注数字营销策略的类型是首选的,并影响他们的消费者行为。一项针对225名消费者的调查显示,他们更喜欢侧边广告和电子邮件广告;他们不喜欢弹出式广告。如果提供个人福利,如折扣或奖励,他们会写一篇在线产品评论。
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引用次数: 1
DETERMINANTS OF EMPLOYEE JOB SATISFACTION: EVIDENCE FROM THE UNIVERSITY OF KARACHI, PAKISTAN 员工工作满意度的决定因素:来自巴基斯坦卡拉奇大学的证据
Pub Date : 2020-09-13 DOI: 10.9744/JMK.22.2.165-172
Sabbor Hussain, J. Diaz
The study identified factors affecting employee job satisfaction in the University of Karachi. The research collected data using survey questionnaire consisting of twenty-nine questions. The study found that a generous rewards and compensation packages lead to job satisfaction and are affected by promotion and job security. Good working relationship with co-workers also contributes to employee job satisfaction. Also, it is found that good working environment also contributes to employee motivation, and is influenced by better facilities, and training and development. Finally, good supervision provides motivation that enhances the quality of output and employee performance. The findings are important, because it is well-established in the literature that job satisfaction and employee motivation play a major role in increasing productivity of employees and profitability of the organization.
该研究确定了影响卡拉奇大学员工工作满意度的因素。本研究采用由29个问题组成的调查问卷收集数据。研究发现,慷慨的奖励和补偿方案会导致工作满意度,并受到晋升和工作保障的影响。良好的工作关系也有助于员工的工作满意度。此外,良好的工作环境也有助于员工的积极性,并受到更好的设施,培训和发展的影响。最后,良好的监督提供激励,提高产出质量和员工绩效。这些发现很重要,因为在文献中,工作满意度和员工动机在提高员工生产力和组织盈利能力方面发挥着重要作用。
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引用次数: 1
SUSTAINABLE LEADERSHIP KEY FACTORS: STUDY ON PROFIT AND NON PROFIT ORGANISATIONS IN BATAM INDONESIA 可持续领导的关键因素:在印尼巴淡岛的利润和非营利组织的研究
Pub Date : 2020-09-01 DOI: 10.9744/JMK.22.2.122-130
Willy Candra, Didi Sundiman
The purpose of this study is to examine the main factors forming sustainable leadership in organizations. The sampling method of this study was simple random sampling, which got as many as 289 employees or members of organizations in the city of Batam. Principal Component Analysis is used in the process of analyzing the data of this study using statistical programming tools in R and RStudio. The results of this study are the Sustainability Leadership of Human Resources in the organization formed by 4 factors, namely factor 1- Harmony Leadership, factor 2- Ethical Leadership, factor 3- Personal value Leadership and factor 4- Care Leadershi p.
本研究的目的是研究在组织中形成可持续领导的主要因素。本研究的抽样方法为简单随机抽样,选取巴淡市289名员工或组织成员。在分析本研究数据的过程中,使用了主成分分析,使用了R和RStudio中的统计编程工具。本研究的结果是组织中人力资源的可持续性领导由4个因素组成,即因素1-和谐领导,因素2-伦理领导,因素3-个人价值领导和因素4-关怀领导。
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引用次数: 2
THE IMPROVEMENT OF GENERATION Z FINANCIAL WELL-BEING IN PEKANBARU 北坎巴鲁z世代财务状况的改善
Pub Date : 2020-09-01 DOI: 10.9744/JMK.22.2.142-151
Nicholas Renaldo, S. Sudarno, Hutahuruk Br. Marice
The current economic condition of generation Z was pretty unexpected. It might trigger problems personally or even their families. This study aimed to reveal the factors influencing the financial well-being and altering perso­nality problems of generation Z. There were more than 800,000 peoples in po­pulation and the number of the sample was 239 peoples using a combination of pur­posive and convenience sampling methods. The data was then analyzed using multiple linear regression. The researchers used primary data by distri­buting questionnaires based on a Likert Scale. All classic assumptions met the criteria and testing produced financial self-efficacy, financial attitude, financial knowledge, financial behavior, and had a significant positive effect on finan­cial well-being. However, locus of control had no significant effect on financial well-being. Generation Z must increase their independence and con­fidence to achieve what they want. It would be good to have financial atitude and in­vestment behavior along with financial knowledge. They must also believe that only theirself can provide personal well-being. Generation Z needed character education, more mature, and independent thinking models to deal with eco­no­mic problems
Z世代目前的经济状况相当出人意料。这可能会引发个人甚至家庭的问题。本研究旨在揭示影响z世代财务状况和改变人格问题的因素。该研究有80多万人口,样本数量为239人,采用目的性和便利性相结合的抽样方法。然后使用多元线性回归对数据进行分析。研究人员通过分发基于李克特量表的问卷来使用原始数据。所有经典假设都符合标准,测试产生了财务自我效能感、财务态度、财务知识、财务行为,并对财务幸福感有显著的积极影响。而控制点对财务幸福感无显著影响。Z世代必须增强他们的独立性和信心,以实现他们想要的。在具备金融知识的同时,还要具备金融态度和投资行为。他们还必须相信,只有他们自己才能提供个人的幸福。Z世代需要品格教育、更成熟和独立的思考模式来处理生态经济问题
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引用次数: 30
THE IMPACT OF ENTREPRENEURIAL ORIENTATION ON SMEs PERFORMANCE IN GHANA: THE ROLE OF SOCIAL CAPITAL AND GOVERNMENT SUPPORT POLICIES 创业导向对加纳中小企业绩效的影响:社会资本和政府支持政策的作用
Pub Date : 2020-09-01 DOI: 10.9744/JMK.22.2.99-114
Solomon Gbene Zaato, Mohammad Ismail, S. Uthamaputhran, Wilberforce Owusu-Ansah
The primary purpose of this study was to propose a conceptual framework on the impact of entrepreneurial orientation (EO) on SMEs performance in Ghana: The role of social capital (SC) and government support policies (GSPs). The study re­viewed existing literature pertaining the five dimensions of EO and used measures of SC, and GSPs in relation to SMEs performance in Ghana. This study would be anchored on two theories thus the resource-based view and the social capital theories stressing the need for SMEs to focus more on their unique resources that existed with­in their social network relations. The study would further provide new insight to prac­titioners to understand and appreciate the role of SC and GSPs on SMEs performance
本研究的主要目的是提出一个关于创业取向(EO)对加纳中小企业绩效影响的概念框架:社会资本(SC)和政府支持政策(gsp)的作用。该研究回顾了现有文献有关的五个维度的EO和使用的措施,SC和gsp与加纳中小企业的绩效。本研究将以两种理论为基础,即资源基础观点和社会资本理论,强调中小企业需要更多地关注其社会网络关系中存在的独特资源。该研究将进一步为从业员提供新的见解,以了解和欣赏供应链和通用服务对中小企业绩效的作用
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引用次数: 6
ROOT CAUSE ANALYSIS FOR CONDUCTING UNIVERSITY’S COMMUNITY SERVICE TO MICRO AND SMALL FIRMS 高校开展中小微企业社区服务的根本原因分析
Pub Date : 2020-09-01 DOI: 10.9744/JMK.22.2.152-160
S. Maryanti, Afred Suci, Nining Sudiar, H. Hardi
The study aims to identify the root problems facing by the small firm that further can guide the university to implement the most appropriate treatments to enhance the partnering small firm's business performance. A qualitative approach was employed, primarily conducting in-depth interviews and brainstorming with business owners, employees, store managers, and consumers of "Wajik Tapai" in Riau Province, in the framework of root cause analysis. The result reveals that the distinct causes identified as the driver of the small firm's income stagnation can be rooted in four perspectives, i.e., product durability, non-ergonomic working layout with a traditional process, conventional/offline marketing, and variability of product.
本研究旨在找出中小企业所面临的根本问题,进而指导大学实施最适当的处理措施,以提升合作中小企业的经营绩效。采用定性方法,主要是在根本原因分析的框架下,与廖内省“Wajik Tapai”的企业主、员工、商店经理和消费者进行深入访谈和头脑风暴。结果表明,小企业收入停滞的驱动因素可以从四个方面来分析,即产品耐用性、传统工艺的非人体工程学工作布局、传统/线下营销以及产品的可变性。
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引用次数: 3
THE DETERMINANT OF WEBSITE QUALITY AND E- SERVICE QUALITY AT SME IN INDONESIA 印尼中小企业网站质量和电子服务质量的决定因素
Pub Date : 2020-09-01 DOI: 10.9744/JMK.22.2.131-141
T. Suryani, Abu Amar Fauzi, Moch. Nurhadi
This study aims to examine the dimensions which determine the Website Quality and E-Service Quality in Small and Medium Enterprises (SMEs) in Indonesia. As one of the important determinant dimensions for website quality, E-Service Quality is specifically observed to find out the specific factors that determine E-Service quality which in some previous studies has not been widely studied. The study was conducted by using survey method with questionnaire involving 379 SME customer respondents. Website quality dimensions are measured using a Likert Scale with 5 alternative answers. The results of the analysis conducted with Smart PLS, shows that there are four dimensions of website quality determinants, of which the most influential are: E-Service Quality, Information Quality, System Quality and Image Quality; furthermore for E-Service Quality dimensions, there are three identified important dimensions that determine are: Fulfillment,  Responsiveness, and System Availability
本研究旨在研究决定印尼中小企业网站质量和电子服务质量的维度。E-Service quality作为网站质量的重要决定维度之一,本文专门对E-Service quality进行观察,找出影响E-Service quality的具体因素,这在以往的一些研究中并没有得到广泛的研究。本研究采用问卷调查法,对379名中小企业客户进行调查。网站质量维度使用李克特量表测量,有5个备选答案。使用Smart PLS进行的分析结果表明,网站质量的决定因素有四个维度,其中最具影响力的是:电子服务质量、信息质量、系统质量和图像质量;此外,对于电子服务质量维度,有三个确定的重要维度是:履行、响应和系统可用性
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引用次数: 4
AN EMPIRICAL STUDY ON PENSION FUNDS’ PORTFOLIO AND INVESTMENT PERFORMANCE: THE EFFECT OF PENSION FUNDS’ SIZE 养老基金投资组合与投资绩效的实证研究:养老基金规模的影响
Pub Date : 2020-09-01 DOI: 10.9744/JMK.22.2.115-121
Yulia Vidya Nanda, A. Atahau
This study seeks to investigate whether larger pension funds exhibit better investment performance than smaller ones and differences in the selection of investment instruments between large and small pension funds. Our research sample is 13 pension funds that are the members of BKS Dapen-KI (Badan Kerja Sama Dana Pensiun Kristen Indonesia – the Cooperation Council of Christian Pension Fund in Indonesia) in 2010-2017. We use the quantitatively descriptive and independent-sample t-test methods. The results indicate no significant difference between the performance of large and small pension funds likely because both pension fund types have relatively similar total assets. However, large and small pension funds have exhibit different investment instruments selection.
本研究旨在探讨规模较大的养老基金是否比规模较小的养老基金表现出更好的投资绩效,以及大小养老基金在投资工具选择上的差异。我们的研究样本是2010-2017年BKS Dapen-KI (Badan Kerja Sama Dana Pensiun Kristen Indonesia -印度尼西亚基督教养老基金合作委员会)成员的13只养老基金。我们使用定量描述性和独立样本t检验方法。结果表明,大型和小型养老基金的表现没有显著差异,这可能是因为两种养老基金类型的总资产相对相似。然而,大型和小型养老基金却表现出不同的投资工具选择。
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引用次数: 1
THE EFFECT OF PERSONALITY, SELF-CONTROL AND FINANCIAL CONSTRAINTS ON FINANCIAL PLANNING 人格、自我控制和财务约束对财务规划的影响
Pub Date : 2020-07-01 DOI: 10.34001/jmer.2020.6.01.1-5
N. Huda, Novita Indrain, Tyas Widy Cahyanti, Yuli Asmawati, Triska Oktaviani
Objective: Small and medium enterprises (SMEs) have become a focus of attention by economists until now. Furthermore, their financial planning capacity as reflected in the level of their financial literacy in Central Java province which is 33.51% and this is included in the not-literate category. This paper describes the results of a study investigating the effect of personality, self-control, and financial constraints on SME financial planning in Jepara, Central Java. Research Design & Methods: A quantitative approach is used to determine the effect of personality, self-control, and financial constraints to financial planning by using using software SmartPLS. This study used 285 questionnaires collected from SME owners in Jepara by proportional random sampling. The sample size was determined using the Slovin formula. Measurement of variables was done by the adoption of indicators of previous studies by adjusting it according to current situation. Findings: The results showed that personality, self-control, and financial constraints have a positive and significant effect on financial planning. The positive personality shown by SME owners and their ability to control emotions have a positive impact on the financial planning process. These findings also indicate that financial constraints are not an obstacle for SMEs to remain productive and conducting future financial planning. Implications & Recommendations: SME owners can use the results of this study as they are more enthusiastic to increase productivity. SMEs must begin to develop financial planning in more detail to improve business performance and maintain themselves in the market. Future research can re-examine the concept of this research on a larger scale, nationally or even internationally. Contribution & Value Added: This research contributes to social and financial literature because it involves personality in the financial planning process.
目的:中小企业(SME)一直是经济学家关注的焦点。此外,他们的财务规划能力反映在中爪哇省的财务知识水平上,该水平为33.51%,属于不识字类别。本文描述了一项研究的结果,该研究调查了人格、自我控制和财务约束对中爪哇省杰帕拉市中小企业财务规划的影响。研究设计与方法:使用SmartPLS软件,采用定量方法确定个性、自我控制和财务约束对财务规划的影响。本研究采用比例随机抽样法,从Jepara的中小企业主那里收集了285份问卷。使用Slovin公式确定样本量。变量的测量采用了以往研究的指标,并根据当前情况进行了调整。研究结果表明:人格、自我控制和财务约束对财务计划有积极而显著的影响。中小企业主表现出的积极个性及其控制情绪的能力对财务规划过程产生了积极影响。这些调查结果还表明,财政限制并不是中小企业保持生产力和进行未来财务规划的障碍。启示和建议:中小企业主可以利用这项研究的结果,因为他们更热衷于提高生产力。中小企业必须开始更详细地制定财务规划,以提高经营业绩并在市场中保持竞争力。未来的研究可以在更大的范围内,在国内甚至国际上重新审视这项研究的概念。贡献和增值:这项研究有助于社会和金融文献,因为它涉及财务规划过程中的个性。
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引用次数: 0
AN ANALYSIS OF THE RELATIONSHIP BETWEEN EARNINGS AND CORPORATE TAXES ON DIVIDEND POLICY OF COMPANIES IN SRI-KEHATI INDEX sri-kehati指数公司收益与公司税对股息政策的关系分析
Pub Date : 2020-07-01 DOI: 10.34001/jmer.2020.6.01.1-1
Etheldreda Gladys Salvatori, R. Robiyanto, H. Harijono
Objective: This study examines the effect of earnings and corporate taxes role on the company's dividend policy in the SRI-KEHATI Index. In this research, dividend policy means dividends paid proportion to shareholders. Earnings are estimated by four financial ratios namely contributed capital ratio, prior year-earnings, sales growth, and return on assets.Research Design & Methods: The sample is taken according to purposive sampling with the criteria of the consistency of the company listed in the SRI-KEHATI Index during 2014-2017 and routinely distributes annual dividends, finally 14 companies are taken from 33 companies. Panel data were examined with the assistance of Eviews 9.0 software. Data collected from the company's financial statements and measured using a formula adopted from earlier research. Findings: Empirical results found that capital ratio, prior year-earnings, sales growth, and corporate taxes did not significantly affect the dividend payout ratio. While return on assets has a positive effect on dividend payout ratio. Companies that grow well will need more funds to cover their financing and try to keep up their income proportion, one way is to pay a constant dividend, lower, or even zero dividends. Limitations & Recommendations: This finding recommends that investors should pay attention to company profitability by measuring return on assets. Future research can use the new stock index’s constituents such as IDX High Dividend 20 and include other factors that indicated to determine dividend policy. Contribution & Value Added: This result contributes to the financial literature, especially related to the dividend policy of public listed companies in Indonesia. Practically, investors can use this result as additional information in investment decisions.
目的:本研究考察了收益和公司税对SRI-KEHATI指数中公司股息政策的影响。在本研究中,股利政策指的是分配给股东的股利比例。收益是通过四个财务比率来估计的,即出资比率、上一年度收益、销售增长率和资产回报率。研究设计与方法:样本以2014-2017年SRI-KEHATI指数成份股公司的一致性为标准进行目的抽样,并定期派发年度股息,最终从33家公司中抽取14家公司。使用Eviews 9.0软件对面板数据进行检查。从公司财务报表中收集的数据,并使用早期研究中采用的公式进行测量。研究结果:实证结果发现,资本比率、上一年度收益、销售增长和公司税对股利支付率没有显著影响。而资产收益率对股息支付率有正向影响。成长良好的公司将需要更多的资金来支付他们的融资,并努力保持他们的收入比例,一种方法是支付恒定的股息,更低的股息,甚至零股息。限制与建议:这一发现建议投资者应该通过衡量资产回报率来关注公司的盈利能力。未来的研究可以使用新股票指数的成分,如IDX高股息20,并包括其他因素,表明决定股息政策。贡献与增加值:这一结果有助于金融文献,特别是与印尼上市公司的股息政策相关的文献。实际上,投资者可以将这一结果作为投资决策的附加信息。
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引用次数: 4
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Journal of Management and Entrepreneurship Research
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