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Beyond Individualized Responsibility Attributions? How Eco Influencers Communicate Sustainability on TikTok 超越个人责任归因?生态影响者如何在TikTok上传播可持续性
IF 2.7 3区 社会学 Q1 COMMUNICATION Pub Date : 2022-08-18 DOI: 10.1080/17524032.2022.2131868
Brigitte Huber, Robert Lepenies, Luis Quesada Baena, Joachim Allgaier
ABSTRACT Sustainability communication is of increasing importance. While sustainability communication in traditional media has already been well researched, more research is needed about social media platforms in this regard. By focusing on sustainability communication on TikTok, this study makes an important contribution to the literature. More specifically, we investigate how eco influencers communicate sustainability on TikTok. Findings from content analysis (n = 242) reveal that eco influencers cover a wide range of different topics. Individual responsibility attributions are dominant in short videos posted on the platform. Videos presenting broader perspectives are more likely to refer to empirical evidence. Implications for science and environmental communicators are discussed.
可持续性传播越来越重要。传统媒体的可持续传播已经得到了很好的研究,但社交媒体平台在这方面还需要更多的研究。本研究通过关注TikTok上的可持续性传播,对文献做出了重要贡献。更具体地说,我们调查了生态影响者如何在TikTok上传播可持续性。内容分析的结果(n = 242)表明,生态影响者涵盖了广泛的不同主题。在该平台发布的短视频中,个人责任归因占主导地位。呈现更广阔视角的视频更有可能参考经验证据。讨论了对科学和环境传播者的影响。
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引用次数: 3
“Israel is Drying, Again”: Constructing Resilience Discourses in Televised Water Conservation Campaigns “以色列再次干旱”:在电视节水运动中构建弹性话语
IF 2.7 3区 社会学 Q1 COMMUNICATION Pub Date : 2022-08-18 DOI: 10.1080/17524032.2022.2105374
Shai Kassirer
ABSTRACT Water conservation campaigns (WCC) are a common tool for mitigating droughts and water scarcity by encouraging reductions in household consumption. This paper moves beyond examining the impact of WCCs on consumption to look at the ways in which these campaigns discursively construct notions of water resilience. By analyzing eight televised WCCs produced by the Israel Water Authority from 2008 to 2018 in response to recurring droughts, this paper shows how discourses of resilience are audio-visually and symbolically constructed and represented to the public. The results indicate that a variety of opposite and competing discursive strategies were used in these campaigns: motivational, instructive or informative, fear/hope, nationalistic/individualistic and eco-centric/anthropocentric. The longitudinal comparison reveals how the discourse of water resilience evolved over the years from resilience by resistance to transformation and adaptation, confined to depolitical ethical-individual behavioral change while ignoring government responsibility, systemic social-environmental causes of the problem, and climate change.
水资源保护运动(WCC)是通过鼓励减少家庭消费来缓解干旱和水资源短缺的常用工具。本文不仅考察了水资源回收对消费的影响,还考察了这些活动话语建构水恢复力概念的方式。通过分析2008年至2018年以色列水务局为应对反复发生的干旱而制作的8个电视wcc,本文展示了如何通过视听和象征性的方式构建和呈现给公众。结果表明,在这些运动中使用了各种相反和相互竞争的话语策略:激励性、指导性或信息性、恐惧/希望、民族主义/个人主义和生态中心/人类中心。纵向比较揭示了多年来关于水恢复力的论述是如何从抵抗转型和适应的恢复力演变而来的,局限于政治伦理-个人行为改变,而忽视了政府责任、问题的系统性社会环境原因和气候变化。
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引用次数: 1
#Greenfluencing. The Impact of Parasocial Relationships with Social Media Influencers on Advertising Effectiveness and Followers’ Pro-environmental Intentions # Greenfluencing。社交媒体影响者的准社会关系对广告效果和关注者亲环境意图的影响
IF 2.7 3区 社会学 Q1 COMMUNICATION Pub Date : 2022-08-18 DOI: 10.1080/17524032.2022.2109708
Priska Breves, N. Liebers
ABSTRACT Due to the practice of greenwashing, consumers’ trust in green advertising has been reduced. Consequently, when confronted with green advertising appeals, individuals often infer ulterior motives, do not purchase sustainable products and are less inclined to behave pro-environmentally. Based on their success in regular advertising campaigns, social media influencers (SMIs) have been recommended as endorsers for green products to increase advertising effectiveness and sustainable behavior, but no empirical evidence supports these suggestions. An online study with a two-level between-subjects experimental design (N = 145) was employed to validate the positive impact of green advertising on SMIs’ followers compared to non-followers. Results indicate that followers, who have established an intense parasocial relationship with the SMI, believe them to be more trustworthy and consequently attribute affective rather than calculative motives. The attribution of an affective motive, in turn, increased green advertising effectiveness. Furthermore, parasocial relationships enhanced pro-environmental intentions regarding sustainable behavior.
由于绿色洗白的做法,消费者对绿色广告的信任度降低。因此,当面对绿色广告的呼吁时,个人往往会推断出别有用心,不购买可持续产品,也不太倾向于环保行为。基于他们在常规广告活动中的成功,社交媒体影响者(SMIs)被推荐为绿色产品的代言人,以提高广告效果和可持续行为,但没有经验证据支持这些建议。采用两水平受试者间实验设计(N = 145)的在线研究来验证绿色广告对SMIs追随者和非追随者的积极影响。结果表明,与重度精神病人建立了强烈的副社会关系的追随者相信他们更值得信赖,因此将情感动机而不是计算动机归因于他们。情感动机的归因反过来又提高了绿色广告的有效性。此外,副社会关系增强了可持续行为的亲环境意向。
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引用次数: 4
Hydropower in the News: how Journalists do (not) Cover the Environmental and Socioeconomic Costs of Dams in Brazil 新闻中的水电:记者如何(不)报道巴西大坝的环境和社会经济成本
IF 2.7 3区 社会学 Q1 COMMUNICATION Pub Date : 2022-08-18 DOI: 10.1080/17524032.2022.2115095
Rachel R. Mourão, Gisele Neuls, K. Ninni
ABSTRACT Despite massive environmental impacts and socioeconomic risks, hydropower dams continue to be widely adopted and unquestioned in developing countries. This study analyzes two decades of mainstream media coverage of dams in Brazil, where two-thirds of energy consumption comes from hydropower. Through a content analysis of news articles published by the largest outlets in the country, we found coverage has relied on official and construction companies’ voices and focused on economic progress, bureaucracy, corruption, and partisan politics. News rarely covered the socio-environmental risks and impacts caused by dams or questioned the country’s reliance on hydropower. Overall, newspapers presented dams as highly necessary projects for national progress, conforming to a modernization-oriented mindset prevalent in newsrooms when it comes to coverage about energy. As a result, journalism has contributed to the invisibility of the struggles faced by people and the environment directly impacted by hydropower dams.
尽管存在巨大的环境影响和社会经济风险,水电大坝在发展中国家仍被广泛采用,而且没有受到质疑。这项研究分析了20年来主流媒体对巴西水坝的报道,巴西三分之二的能源消耗来自水力发电。通过对该国最大媒体发表的新闻文章的内容分析,我们发现报道依赖于官方和建筑公司的声音,并专注于经济进步、官僚主义、腐败和党派政治。新闻很少报道大坝造成的社会环境风险和影响,也很少质疑国家对水电的依赖。总的来说,报纸将水坝描述为国家进步的高度必要项目,符合新闻编辑室在报道能源时普遍存在的现代化导向思维。因此,新闻报道使得人们所面临的斗争和受水电站大坝直接影响的环境被忽视。
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引用次数: 1
“A Primordial Situation”: Metonymical Linkages in US Newspaper Coverage of Wet Markets “原始情境”:美国报纸对菜市场报道的转喻联系
IF 2.7 3区 社会学 Q1 COMMUNICATION Pub Date : 2022-08-18 DOI: 10.1080/17524032.2022.2125548
D. Rooney
ABSTRACT COVID-19 has ushered in controversy and debate over Chinese wet markets, including calls for their immediate shutdown by major politicians and international figures. Despite their politicization, there is considerable confusion on what wet markets are and their relation to wildlife, sale of exotic animals and/or disease risk. This study examines US newspaper coverage of wet markets in the spring of 2020, finding that articles portrayed wet markets as metonyms for broader shifts in human–animal relations. In place of examining specific behaviors that threatened public health, coverage tended to emphasize the strangeness of meats and slaughter to a Western audience familiar with a broad gap between meat and animals, repeating tropes of Chinese dog or cat-eating. As a result, discomfort at wet market descriptions is easily translated into racial animus, associating inappropriate human–animal contact with cultural pathology and marking factory farming as a litmus test of a developed distance from nature.
COVID-19引发了对中国菜市场的争议和争论,包括主要政治家和国际人物呼吁立即关闭菜市场。尽管它们被政治化了,但对于什么是菜市场以及它们与野生动物、外来动物销售和/或疾病风险的关系,人们还是相当困惑的。这项研究调查了2020年春季美国报纸对菜市场的报道,发现文章将菜市场描绘成人类与动物关系更广泛转变的代名词。对于熟悉肉和动物之间巨大差距的西方观众来说,新闻报道往往强调肉类和屠宰的陌生感,而不是对威胁公众健康的具体行为进行审查,反复使用中国吃狗肉或吃猫的比喻。因此,对菜市场描述的不适很容易转化为种族敌意,将不恰当的人与动物接触与文化病态联系在一起,并将工厂化农业视为与自然发展距离的试金石。
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引用次数: 1
Disaster Militarism and Indigenous Responses to Super Typhoon Yutu in the Mariana Islands 灾难军国主义与马里亚纳群岛对超级台风玉兔的土著反应
IF 2.7 3区 社会学 Q1 COMMUNICATION Pub Date : 2022-07-04 DOI: 10.1080/17524032.2022.2026798
Tiara R. Na’puti
ABSTRACT On 24 October 2018, Super Typhoon Yutu devastated the Mariana Islands with 185 km/hr winds, unnaturally exposing the ongoing consequences of United States’ colonialism and disaster militarism. Yutu also revealed the local Indigenous responses as resilience rhetorics, characterized by relationality, responsibility, reciprocity, and justice. This essay argues that U.S. media perpetuation of disaster militarism surrounding Yutu must be understood alongside reverberating Indigenous resilience. First, it outlines the Mariana Islands as a U.S. colony; then, it examines U.S. media and the production of ignorance around empire and militarism; and finally, it concludes with Mariana Islands fieldwork to consider how resilience is rhetorically manifested and locally mediated to challenge colonial power, disaster militarism, and to enact Indigenous environmental justice.
2018年10月24日,超强台风“玉兔”以185公里/小时的风速肆虐马里亚纳群岛,美国殖民主义和灾难军国主义的恶果由此暴露无遗。玉兔还揭示了当地土著的回应是弹性修辞学,其特征是关系、责任、互惠和正义。本文认为,美国媒体围绕玉兔的灾难军国主义的延续,必须与回响的土著复原力一起理解。首先,它概述了马里亚纳群岛是美国的殖民地;然后,它考察了美国媒体和对帝国和军国主义的无知的生产;最后,它以马里亚纳群岛的实地考察结束,以考虑如何在修辞上表现和当地调解,以挑战殖民权力,灾难军国主义,并制定土著环境正义。
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引用次数: 4
Communicating the Future of Energy Use: Qualitative Insights into the Efforts of Environmental Groups in Indonesia, Malaysia, and Singapore 沟通能源使用的未来:对印尼、马来西亚和新加坡环保团体努力的定性分析
IF 2.7 3区 社会学 Q1 COMMUNICATION Pub Date : 2022-07-04 DOI: 10.1080/17524032.2022.2107553
S. Ho, Wen-Dee Tan, Tong Jee Goh, Edson C. Tandoc
ABSTRACT As Southeast Asia faces the energy challenge, environmental groups are key in facilitating discussions on energy use. However, limited research on the communication strategies of environmental groups in the region has hampered evaluation of the efficacy of extant communication efforts. We conducted online focus group discussions with 26 environmental groups in Indonesia, Malaysia, and Singapore to examine their communication goals, use of communication channels, and the range of public engagement activities. Results indicated that the groups conducted dialogical public engagement activities and used digital media platforms frequently. We offer recommendations for environmental groups who wish to expand their scope of communication outreach.
随着东南亚面临能源挑战,环保组织在推动能源使用讨论方面发挥了关键作用。然而,对该地区环境团体传播策略的研究有限,阻碍了对现有传播工作效果的评价。我们与印度尼西亚、马来西亚和新加坡的26个环保组织进行了在线焦点小组讨论,以考察他们的传播目标、传播渠道的使用以及公众参与活动的范围。结果表明,这些团体开展了对话性的公众参与活动,并经常使用数字媒体平台。我们为希望扩大传播范围的环保团体提供建议。
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引用次数: 3
Gene-Edited Foods and the Public: The First Representative Survey Study of the United States 基因编辑食品与公众:美国第一个代表性调查研究
IF 2.7 3区 社会学 Q1 COMMUNICATION Pub Date : 2022-07-04 DOI: 10.1080/17524032.2022.2086894
Christopher L. Cummings, David J. Peters
ABSTRACT Recent gene editing tools and techniques continue to develop at a swift pace and gene-edited foods boast significant promise to create identifiable benefits for end-use consumers, although there are currently few publicly identifiable products in the commercial marketplace. While competing stakeholders are active in this space, few public-facing media stories have surfaced and there have been few studies of public opinion of gene-edited foods. This article reports findings of the first representative survey study of public opinion toward gene-edited foods in the United States. This work finds that Americans are divided on their perceptions of this new technology and provides robust and granular assessment and identification of socioeconomic and belief-based classifications to better describe the current state of public opinion in this area.
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引用次数: 7
Green Criminology and Rhetoric of Public Opinion: Online Commenting on Gas Rigs Near Israel's Coast 绿色犯罪学与舆论修辞:对以色列海岸附近天然气钻井平台的在线评论
IF 2.7 3区 社会学 Q1 COMMUNICATION Pub Date : 2022-07-04 DOI: 10.1080/17524032.2022.2026799
Inna Levy, Alonit Berenson
ABSTRACT This study identifies the key themes in online commenting on news reports about gas rig placements near Israel’s coastline. We employed an inductive thematic analysis to study 1276 comments and three main themes emerged from the analysis: (a) views on protesting against the rigs; (b) criminal labels; and (c) dangers of nearshore rigs. Although the majority of the comments supported the protest against the rigs, there was no consensus. The commenters who supported the protest described the acts that lead to environmental harm as criminal, deviant and corrupt. They also criticized the Israeli government and considered capital-government relations as the driving mechanism to place the rigs near the coast. The discussion addresses the meanings of the themes in the context of green cultural criminology, rhetorical strategies, including politics of definitions and causes, the rhetoric of rectitude and rationality, domain statements, and Aristotle’s rhetoric framework (logos, pathos, and ethos).
本研究确定了关于以色列海岸线附近天然气钻井平台位置的新闻报道在线评论的关键主题。我们采用归纳主题分析来研究1276条评论,并从分析中得出三个主要主题:(a)对抗议钻井平台的看法;(b)犯罪标签;(三)近岸钻井平台的危险。尽管大多数评论支持对钻井平台的抗议,但没有达成共识。支持抗议活动的评论者将导致环境破坏的行为描述为犯罪、越轨和腐败。他们还批评了以色列政府,认为将钻井平台安置在海岸附近的驱动机制是资本与政府的关系。讨论讨论了绿色文化犯罪学背景下主题的意义,修辞策略,包括定义和原因的政治,正直和理性的修辞,领域陈述,以及亚里士多德的修辞框架(logos, pathos和ethos)。
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引用次数: 2
An Examination of Expertise, Caring and Salient Value Similarity as Source Factors that Garner Support for Advocated Climate Policies 专业知识、关怀和显著价值相似性作为支持气候政策的来源因素的检验
IF 2.7 3区 社会学 Q1 COMMUNICATION Pub Date : 2022-07-04 DOI: 10.1080/17524032.2022.2080242
Nathaniel Geiger, Melanie A. Sarge, Ryan N. Comfort
ABSTRACT Emerging research has demonstrated that the effects of climate change communication are influenced by the message recipient’s perceptions of the message source. In the present study, we extend this previous work into a domain wrought with inferred communicator biases, policy advocacy. Competence and character enhancing source factors, expertise, perceived caring, and salient value similarity are manipulated to assess their impact on one’s likelihood to support a policy advocated by the source. Results from this online experiment (N = 397) suggest that a climate change policy advocate increased policy support when the advocate was described as (a) caring about people like the participant (vs. not caring) and (b) sharing the participants’ salient values for environmental protection (vs. not sharing their salient values). In contrast, policy support was not influenced by information about the advocate’s expertise. These findings provide initial evidence that communication efforts may need to consider source factors beyond expertise and particularly, those related to trusting one’s character when advocating climate policies. Further, such efforts may be most effective when tailored according to values individuals’ associate with a specific environmental issue or situation.
新兴研究表明,气候变化传播的效果受到信息接收者对信息来源认知的影响。在本研究中,我们将先前的工作扩展到一个与推断传播者偏见,政策倡导有关的领域。能力和性格增强源因素、专业知识、感知关怀和显著价值相似性被操纵,以评估它们对一个人支持源所倡导的政策的可能性的影响。这个在线实验的结果(N = 397)表明,当倡导者被描述为(a)关心像参与者一样的人(vs.不关心)和(b)分享参与者的环境保护突出价值观(vs.不分享他们的突出价值观)时,气候变化政策倡导者会增加政策支持。相比之下,政策支持不受倡导者专业知识信息的影响。这些发现提供了初步证据,表明沟通工作可能需要考虑专业知识以外的来源因素,特别是那些在倡导气候政策时与信任个人性格有关的因素。此外,根据个人与特定环境问题或情况的联系的价值观进行调整,这种努力可能最有效。
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引用次数: 5
期刊
Environmental Communication-A Journal of Nature and Culture
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