Pub Date : 2022-02-10DOI: 10.24818/cts/3/2021/2.08
Rozalia Isidor, Elza Kren
This paper aims at studying Spa services in Romania, how they differ from other relaxation services offered on the market and how they can gain advantage over the competition. Is focusing on a segment of active, wellnessconscious clients who follow a healthy diet, take care of both their physical and mental health and are aware of the benefits of a visit to a Spa. Attracting such educated and demanding clients who have above-average incomes and actively promoting quality Spa services would maintain the competitive advantage of Spas over other forms of relaxation on the market. The methodology used for this analysis is the quantitative research method and the research technique is the survey. The results indicate that 86% of the people who responded to the questionnaire noted that they felt better overall after their visit to a Spa. The results obtained are in line with the issues analysed in the specialized literature.
{"title":"THE COMPETITIVE ADVANTAGE OF SPA SERVICES IN ROMANIA","authors":"Rozalia Isidor, Elza Kren","doi":"10.24818/cts/3/2021/2.08","DOIUrl":"https://doi.org/10.24818/cts/3/2021/2.08","url":null,"abstract":"This paper aims at studying Spa services in Romania, how they differ from other relaxation services offered on the\u0000market and how they can gain advantage over the competition. Is focusing on a segment of active, wellnessconscious clients who follow a healthy diet, take care of both their physical and mental health and are aware of\u0000the benefits of a visit to a Spa. Attracting such educated and demanding clients who have above-average incomes\u0000and actively promoting quality Spa services would maintain the competitive advantage of Spas over other forms\u0000of relaxation on the market. The methodology used for this analysis is the quantitative research method and the\u0000research technique is the survey. The results indicate that 86% of the people who responded to the questionnaire\u0000noted that they felt better overall after their visit to a Spa. The results obtained are in line with the issues analysed\u0000in the specialized literature.","PeriodicalId":54361,"journal":{"name":"Journal of the Professional Association for Cactus Development","volume":"59 1","pages":""},"PeriodicalIF":0.9,"publicationDate":"2022-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85098398","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"农林科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-10DOI: 10.24818/cts/3/2021/2.05
Laetitia Casangiu Siea
In the present study we analyse aspects related to the culinary side of the region of Dobrogea (Romania). The main research methods for the present article were the comparative study of specialized literature, with coverage of the main publications dedicated to the chosen topic, and the survey done through a questionnaire, launched with the purpose of checking the level of knowledge of the gastronomy of Dobrogea among the consumers and to identify its characteristic elements in order to consider it as vector for the local gastronomic tourism. The results of our research have highlighted the fact that customers give a high importance to the culinary aspect when choosing a holiday destination, and that the local Dobrogean dishes, wines, desserts and the quality products which have received recognition at a European level are not sufficiently known by the general public. This fact is due, on one side, to the insufficient information given about the geographical origin of the products during the marketing and sale phase and, on the other side, to a general lack in promotion for Dobrogean products, especially in other regions of Romania and abroad.
{"title":"GUIDELINES FOR THE GASTRONOMY OF DOBROGEA,\u0000FOUNDATION FOR THE DEVELOPMENT OF THE LOCAL\u0000GASTRONOMIC TOURISM","authors":"Laetitia Casangiu Siea","doi":"10.24818/cts/3/2021/2.05","DOIUrl":"https://doi.org/10.24818/cts/3/2021/2.05","url":null,"abstract":"In the present study we analyse aspects related to the culinary side of the region of Dobrogea (Romania). The\u0000main research methods for the present article were the comparative study of specialized literature, with coverage\u0000of the main publications dedicated to the chosen topic, and the survey done through a questionnaire, launched\u0000with the purpose of checking the level of knowledge of the gastronomy of Dobrogea among the consumers and to\u0000identify its characteristic elements in order to consider it as vector for the local gastronomic tourism. The results\u0000of our research have highlighted the fact that customers give a high importance to the culinary aspect when\u0000choosing a holiday destination, and that the local Dobrogean dishes, wines, desserts and the quality products\u0000which have received recognition at a European level are not sufficiently known by the general public. This fact is\u0000due, on one side, to the insufficient information given about the geographical origin of the products during the\u0000marketing and sale phase and, on the other side, to a general lack in promotion for Dobrogean products, especially\u0000in other regions of Romania and abroad.","PeriodicalId":54361,"journal":{"name":"Journal of the Professional Association for Cactus Development","volume":"57 1","pages":""},"PeriodicalIF":0.9,"publicationDate":"2022-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87270080","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"农林科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}