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Gamification affordances in self-health management: perspectives from achievement satisfaction and gamification exhaustion 自我健康管理中的游戏化支持:来自成就满意度和游戏化耗竭的视角
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2025-01-07 DOI: 10.1108/intr-07-2024-1049
Jiayue Sun, Yadi Gu, Dongxiao Gu, Kaixiang Su, Xiaoyu Wang, Changyong Liang, Xuejie Yang

Purpose

Gamification has been widely applied in mobile fitness apps to motivate users to exercise continuously. Based on the affordances–psychological outcomes–behavioral outcomes framework, this study explores the roles of three specific gamification affordances (competition, visibility of achievement and interactivity) in self-health management (continuous use behavior and health behavior) from the perspectives of achievement satisfaction and gamification exhaustion.

Design/methodology/approach

We test the research model using a structural equation model (SEM) with 505 self-reported data points. Furthermore, we apply fuzzy-set qualitative comparative analysis (fsQCA) to explore configurations of gamification affordances associated with self-health management behavior, reinforcing the SEM results.

Findings

Results indicate that competition, visibility of achievement and interactivity can enhance achievement satisfaction, which further boosts self-health management behavior. However, competition and interactivity can also cause gamification exhaustion, which undermines self-health management behavior to some extent. Overall, the positive impacts of the three affordances outweigh the negative impacts.

Practical implications

This study provides new insights for relevant practitioners on designing gamification affordances, aiding the sustainable development of mobile fitness apps and their long-term effects on self-health management. Visibility of achievement should be emphasized, and competition and interactivity should be thoughtfully designed to minimize their negative effects.

Originality/value

This study extends the affordances–psychological outcomes–behavioral outcomes framework and the literature on gamification and health management by applying both SEM and fsQCA methodologies to examine the relationship between specific gamification affordances and self-health management behavior.

游戏化被广泛应用于移动健身应用中,以激励用户持续锻炼。本研究基于支持-心理结果-行为结果框架,从成就满意度和游戏化耗竭的角度探讨了三种特定的游戏化支持(竞争、成就可见性和互动性)在自我健康管理(持续使用行为和健康行为)中的作用。设计/方法/方法我们使用结构方程模型(SEM)和505个自我报告的数据点来测试研究模型。此外,我们应用模糊集定性比较分析(fsQCA)来探索与自我健康管理行为相关的游戏化能力配置,以加强SEM结果。结果表明,竞争、成就可见性和互动性可以提高成就满意度,进而促进自我健康管理行为。然而,竞争和互动也会导致游戏化耗竭,在一定程度上破坏自我健康管理行为。总体而言,三种能力的正面影响大于负面影响。本研究为相关从业者设计游戏化功能提供了新的见解,有助于移动健身应用的可持续发展及其对自我健康管理的长期影响。应该强调成就的可见性,并且应该精心设计竞争和互动性,以尽量减少它们的负面影响。独创性/价值本研究扩展了启示-心理结果-行为结果框架以及游戏化与健康管理的文献,应用SEM和fsQCA方法来研究特定游戏化启示与自我健康管理行为之间的关系。
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引用次数: 0
Can long-term orientation mitigate the impact of users’ ethical concerns on migration behavior? A trust loss perspective 长期导向能否减轻用户的伦理考虑对迁移行为的影响?信任损失视角
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2025-01-07 DOI: 10.1108/intr-10-2023-0936
Yupeng Mou, Shishu Zhang, Xiaoyan Qi, Zhihua Ding, Jing Huang

Purpose

Addressing users’ migration is a prerequisite for the sustainable development of the sharing economy. Ethical concerns that may lead to users’ migration are frequent in sharing economy platforms. Therefore, this study explores whether the long-term governance of sharing economy platforms can effectively mitigate users’ migration caused by ethical concerns.

Design/methodology/approach

Using a questionnaire survey of 549 participants, this study investigated the mechanism of users’ migration and governance strategies in the platform ecosystem based on trust theory.

Findings

The results indicate that users’ ethical concerns regarding the platform ecosystem significantly and positively influence their migration. Furthermore, users’ continued trust played a significant mediating role in the relationship between ethical concerns and users’ migration. The results also showed that future orientation and resilience significantly moderated the impact of users’ ethical concerns on their continued trust, thereby weakening this effect.

Practical implications

The author clarified the relationship between ethical concerns and users’ migration, identified the underlying mechanisms and provided guidance on how to mitigate migration behavior. However, users’ migration is influenced by various factors beyond ethical concerns. In addition to some factors that lead to migration, other factors make users stay on the platform. Future research should integrate multiple factors.

Originality/value

This study reveals the mechanism of action between users’ migration and ethical concerns in the platform ecosystem and sheds light on the output of long-term orientation practices of the platform.

目的解决用户迁移问题是共享经济可持续发展的前提。在共享经济平台上,可能导致用户迁移的伦理问题经常发生。因此,本研究探讨共享经济平台的长期治理能否有效缓解用户因伦理顾虑而产生的迁移。设计/方法/方法采用549名参与者的问卷调查,基于信任理论,研究了平台生态系统中用户迁移的机制和治理策略。研究结果表明,用户对平台生态系统的道德关切显著且积极地影响了他们的迁移。此外,用户的持续信任在伦理关注与用户迁移之间的关系中起着显著的中介作用。结果还表明,未来导向和弹性显著调节了用户伦理关注对其持续信任的影响,从而削弱了这种影响。作者澄清了伦理问题与用户迁移之间的关系,确定了潜在的机制,并为如何减轻迁移行为提供了指导。然而,用户的迁移受到伦理问题之外的各种因素的影响。除了一些导致迁移的因素外,还有一些因素让用户留在平台上。未来的研究应整合多种因素。原创性/价值本研究揭示了平台生态系统中用户迁移与伦理关注之间的作用机制,揭示了平台长期导向实践的产出。
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引用次数: 0
When invisible eyes undermine proactive efforts: the effect of electronic performance monitoring on job crafting 当无形的眼睛破坏了积极的努力:电子绩效监控对工作制定的影响
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2025-01-06 DOI: 10.1108/intr-03-2024-0422
Wenxing Liu, Kong Zhou, Xi Ouyang, Siyuan Chen, Kai Gao

Purpose

In recent years, organizations have progressively adopted electronic performance monitoring (EPM) to obtain accurate employee performance data and improve management efficiency in response to the growing complexity of the work environment. However, existing research has primarily focused on examining the effect of EPM on employee behaviors within established job designs, neglecting the consequential role of EPM in shaping employees’ bottom-up job redesign (i.e. job crafting). This study aims to explore whether and how EPM affects employee job crafting.

Design/methodology/approach

To test proposed hypotheses, we conducted two time-lagged surveys across different cultural contexts and a scenario experiment on an online platform in China.

Findings

The results revealed the negative indirect relationship between EPM and employee job crafting via role breadth self-efficacy. This indirect relationship was moderated by constructive supervisor feedback and job complexity, with the above relationships being weak (versus strong) when constructive supervisor feedback was high (versus low) or job complexity was low (versus high).

Practical implications

The results have crucial implications for organizational practices, suggesting that managers should provide constructive feedback to break the trade-off between EPM and job crafting. Additionally, managers may need to give employees with high job complexity more autonomy rather than intense monitoring.

Originality/value

This study is the first to clarify the effect of EPM on employee job crafting. As job crafting captures the important value of employees in organizational job design, our effort helps to enrich the understanding of EPM effectiveness.

近年来,为应对日益复杂的工作环境,组织逐渐采用电子绩效监控(electronic performance monitoring, EPM)来获取准确的员工绩效数据,提高管理效率。然而,现有的研究主要集中在既定工作设计中EPM对员工行为的影响,而忽视了EPM在塑造员工自下而上的工作重新设计(即工作制作)中的后续作用。本研究旨在探讨EPM是否及如何影响员工的工作制作。设计/方法/方法为了验证提出的假设,我们在不同的文化背景下进行了两次滞后的调查,并在中国的一个在线平台上进行了场景实验。结果发现工作绩效与员工通过角色广度自我效能产生的工作塑造存在负向的间接关系。这种间接关系受到建设性主管反馈和工作复杂性的调节,当建设性主管反馈高(相对低)或工作复杂性低(相对高)时,上述关系较弱(相对强)。实际意义研究结果对组织实践具有重要意义,表明管理者应该提供建设性的反馈,以打破EPM和工作制作之间的权衡。此外,管理者可能需要给工作复杂性高的员工更多的自主权,而不是严格的监控。独创性/价值本研究首次明确了EPM对员工工作制作的影响。由于工作制定抓住了员工在组织工作设计中的重要价值,我们的努力有助于丰富对EPM有效性的理解。
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引用次数: 0
A systematic literature review of virtual idol from the perspective of the business role ecosystem 从商业角色生态系统的角度对虚拟偶像进行系统的文献综述
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2025-01-02 DOI: 10.1108/intr-06-2024-0938
Yiran Wang, Zhongjun Tang, Wanqiu Wang, Dongyuan Zhao, Duokui He, Yingtong Lu

Purpose

Virtual idols have entered the golden period as the main form of future digital people. However, existing studies only focus on a single idol type and partial role relationships related to virtual idols, lacking synthesized insights. To address these gaps, this paper summarizes different types of virtual idols and all role relationships to achieve a comprehensive literature review.

Design/methodology/approach

Based on the business ecosystem theory, this paper constructs a business role ecosystem framework for virtual idols from the two subsystems of value co-creation and value realization.

Findings

Firstly, we extract common characteristics and the generalized definition applicable to diverse idol types. Secondly, we find that there are commonalities and differences in the significant characteristics of virtual idols in different application fields. Thirdly, literature in the value co-creation subsystem mainly focuses on co-creation mechanisms in the role relationship between idols and demanders (RRID). A few focus on virtual idols’ constructions in the role relationship between producers and idols (RRPI) and co-creation phenomena in the role relationship between demanders and producers (RRDP). Finally, literature in the value realization subsystem mainly focuses on consumer attitudes and realization mechanisms in RRID. A few focus on realization phenomena in the role relationship between producers and tripartite enterprises (RRPT) and RRPI.

Practical implications

This paper points out future implementing directions of industry practitioners, gives strategies to promote economic value realizations and emphasizes the importance of cultural communication.

Originality/value

This paper discusses the existing theoretical gaps and possible future research directions regarding characteristics, applications and role relationships.

虚拟偶像作为未来数字人的主要形态进入了黄金期。然而,现有的研究只关注单一的偶像类型和与虚拟偶像相关的部分角色关系,缺乏综合的认识。为了解决这些空白,本文总结了不同类型的虚拟偶像和所有角色关系,以实现全面的文献综述。基于商业生态系统理论,本文从价值共创和价值实现两个子系统构建了虚拟偶像的商业角色生态系统框架。首先,我们提取了不同偶像类型的共同特征和广义定义。其次,我们发现虚拟偶像在不同应用领域的显著特征存在共性和差异性。第三,价值共创造子系统的文献主要关注偶像与需求者角色关系(RRID)中的共创造机制。少数关注虚拟偶像在制造者与偶像角色关系(RRPI)中的建构,以及在需求者与生产者角色关系(RRDP)中的共同创造现象。最后,价值实现子系统的文献主要集中在RRID中的消费者态度和实现机制。少数研究关注生产者与三方企业(RRPT)和RRPI角色关系中的实现现象。本文指出了行业从业者未来的实施方向,提出了促进经济价值实现的策略,强调了文化传播的重要性。原创性/价值本文从特征、应用和角色关系三个方面讨论了现有的理论空白和未来可能的研究方向。
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引用次数: 0
Biased processing of political fact-checks on social media: testing the effects of user comments and partisan worldview on misbeliefs and political candidate evaluation 社交媒体上政治事实核查的偏见处理:测试用户评论和党派世界观对错误信念和政治候选人评估的影响
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2024-12-31 DOI: 10.1108/intr-06-2024-0890
Bingbing Zhang, Mike Schmierbach

Purpose

Social media platforms offer users the opportunity to engage with fact-checking posts aimed at countering misinformation surrounding political figures. However, limited research considers how the efficacy of fact-checking messages hinges on individuals’ perceptions and acceptance of the information, with user comments and individuals’ pre-existing partisan viewpoints both presenting possible barriers to positive reception of fact-checking messages.

Design/methodology/approach

To bridge this research gap, this study conducted a 2 (misinformation exposure types: partisan worldview-consistent misinformation vs partisan worldview-inconsistent misinformation) × 4 (correction exposure types: a fact-checking post with no comments vs a fact-checking post with negative comments vs a fact-checking post with positive comments vs no fact-checking post) between-subject online experiment.

Findings

We found significant main effects of user comments and partisan worldview on political misbelief and political attitudes. Importantly, among participants exposed to worldview-inconsistent misinformation, negative comments significantly decreased voting support compared to positive comments or no comments.

Research limitations/implications

This research is significant for the theoretical examination of the interaction between user comments and partisan worldview in influencing the effectiveness of political fact-checking messages. In addition, it has practical implications for fact-checking organizations and comment moderation in the fight against political misinformation.

Originality/value

This study presents original research examining the impact of social media user comments beneath a fact-checking post on beliefs in misinformation and evaluations of political candidates. While prior research has demonstrated how partisan worldview affects the effectiveness of corrections, the interaction between social media user comments and partisan worldview has not yet been explored.

社交媒体平台为用户提供了参与事实核查的机会,这些帖子旨在打击围绕政治人物的错误信息。然而,有限的研究考虑了事实核查信息的有效性如何取决于个人对信息的看法和接受程度,用户评论和个人先前存在的党派观点都可能对事实核查信息的积极接受构成障碍。设计/方法/方法为了弥补这一研究差距,本研究进行了2(错误信息暴露类型:党派世界观一致的错误信息vs党派世界观不一致的错误信息)× 4(纠正暴露类型:没有评论的事实核查帖子vs负面评论的事实核查帖子vs正面评论的事实核查帖子vs无事实核查帖子)的受试者在线实验。我们发现,用户评论和党派世界观对政治误解和政治态度有显著的主要影响。重要的是,在接触到与世界观不一致的错误信息的参与者中,与正面评论或没有评论相比,负面评论显著减少了投票支持。研究局限/启示本研究对于从理论上考察用户评论与党派世界观之间的交互作用对政治事实核查信息有效性的影响具有重要意义。此外,它对事实核查组织和评论节制在打击政治错误信息方面具有实际意义。原创性/价值本研究提出了一项原创研究,考察了社交媒体用户在事实核查帖子下的评论对错误信息的信念和对政治候选人的评估的影响。虽然先前的研究已经证明了党派世界观如何影响纠正的有效性,但尚未探索社交媒体用户评论与党派世界观之间的相互作用。
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引用次数: 0
Understanding esports player preferences: which self-definitional needs drive their satisfaction? 理解电子竞技玩家的偏好:哪些自我定义的需求驱动着他们的满足感?
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2024-12-26 DOI: 10.1108/intr-02-2024-0305
Weisha Wang, Wentong Liu, Haiming Hang, Zhifeng Chen

Purpose

Esports is emerging as a global sensation, yet its distinctive nature complicates our understanding of players' motivations. This study leverages self-hierarchy and self-determination theories to examine the motivations that define players at individual, relational, and community levels, seeking to identify which motivations are most valued.

Design/methodology/approach

A mixed-method approach was employed, focusing on Honor of Kings esports players in China to explore the answers to the research questions. First, semi-structured interviews were conducted to uncover self-definitional motivations at various levels. Second, a quantitative study was conducted with 607 regular Honor of Kings players to empirically examine the effects of the identified motivations on satisfaction.

Findings

The qualitative and quantitative data results reveal that self-efficacy and self-worth at the individual level, recognition and emotional attachment from close others at the relational-self level, and cocreation and belongingness at the collective level positively influence game satisfaction. More importantly, self-definitional motivations at the relational level are valued the most. Additionally, identification with a game character moderates the effects of self-definitional motivation at the collective level and emotional attachment at the relational-self level.

Originality/value

This research delves into players' motivations for engaging with Honor of Kings, anchored in self-hierarchy and self-determination theories. It uncovers that motivations rooted in different aspects of self-identity have distinct associations with players’ satisfaction level. This suggests a vital strategy for game designers and operators to adopt: to enhance player satisfaction, they should specifically address and emphasize the aspects of self-identity that matter most to their audience.

电子竞技正在成为一种全球性的轰动,但其独特的性质使我们对玩家动机的理解变得复杂。本研究利用自我层次和自我决定理论,从个人、关系和社区层面考察定义玩家的动机,试图确定哪些动机是最重要的。设计/方法/方法采用混合方法,以《王者荣耀》中国电竞玩家为研究对象,探索研究问题的答案。首先,进行了半结构化访谈,以揭示不同层次的自我定义动机。其次,对607名《王者荣耀》常规玩家进行了定量研究,实证检验了已确定动机对满意度的影响。定性和定量数据结果表明,个体层面的自我效能感和自我价值感,关系自我层面的亲密他人的认可和情感依恋,集体层面的共同创造和归属感对游戏满意度有正向影响。更重要的是,关系层面的自我定义动机是最受重视的。此外,对游戏角色的认同调节了集体层面的自我定义动机和关系自我层面的情感依恋的影响。原创性/价值:这项研究深入探讨了玩家参与《王者荣耀》的动机,基于自我等级和自我决定理论。它揭示了根植于自我认同不同方面的动机与玩家满意度水平的不同关联。这为游戏设计师和运营商提供了一个重要的策略:为了提高玩家的满意度,他们应该特别关注和强调对用户来说最重要的自我认同方面。
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引用次数: 0
Online healthcare platform doctors’ fatigue and continuance use intention based on JD-R model 基于 JD-R 模型的在线医疗平台医生疲劳和继续使用意向
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2024-12-24 DOI: 10.1108/intr-09-2023-0822
Lingling Yu, Yuewei Zhong, Nan Chen

Purpose

The online healthcare platform (OHP) has become an essential element of the healthcare system, representing a technological shift in the job responsibilities of medical professionals. Drawing on a technology-based job demands–resources (JD-R) model, this study aims to examine how the technological characteristics of OHP affect doctors’ OHP use psychology and behavior.

Design/methodology/approach

This empirical study was based on a survey conducted among 423 doctors with OHP use experience. The proposed model underwent assessment through partial least squares structural equation modeling (PLS-SEM) to reveal the effects of technology-based job demands (i.e. technology-based work overload and technology-based work monitoring) and resources (i.e. perceived usefulness, facilitating conditions and IT mindfulness) on doctors’ OHP fatigue and continuance use intention.

Findings

Results suggest that technology-based work monitoring, perceived usefulness and facilitation conditions have significant impacts on doctors’ psychological and behavioral responses to using OHP, whereas technology-based work overload and IT mindfulness have a single impact on continuance use intention and fatigue of OHP.

Research limitations/implications

It assists doctors, healthcare administrators, policymakers and technology developers in understanding OHPs’ technological characteristics, enabling them to harness its benefits and mitigate potential challenges. Additionally, given the self-reported cross-sectional data from China, future studies can improve generalizability and adopt experimental methods or longitudinal designs with objective data.

Originality/value

It extends the research on OHP by employing a technology-based JD-R model to explore work attributes and dual effects associated with OHP’s technological characteristics. It also enriches existing research by examining the role of OHP’s technological characteristics in doctors’ psychological and behavioral responses.

目的在线医疗保健平台(OHP)已成为医疗保健系统的重要组成部分,代表着医疗专业人员工作职责的技术转变。本研究以基于技术的工作需求-资源(JD-R)模型为基础,旨在探讨OHP的技术特征如何影响医生使用OHP的心理和行为。通过偏最小二乘结构方程模型(PLS-SEM)对所提出的模型进行评估,以揭示基于技术的工作需求(即基于技术的工作超负荷和基于技术的工作监控)和资源(即感知有用性、便利条件和信息技术意识)对医生的OHP疲劳和持续使用意向的影响。研究结果研究结果表明,基于技术的工作监测、感知有用性和便利条件对医生使用开放式医疗系统的心理和行为反应有显著影响,而基于技术的工作超负荷和信息技术意识对继续使用开放式医疗系统的意向和疲劳感只有单一影响。研究局限性/意义这有助于医生、医疗管理人员、政策制定者和技术开发人员了解开放式医疗系统的技术特点,使他们能够利用其优势并减少潜在的挑战。此外,考虑到来自中国的自我报告的横截面数据,未来的研究可以采用实验方法或客观数据的纵向设计来提高普适性。原创性/价值它通过采用基于技术的JD-R模型来探索与OHP技术特征相关的工作属性和双重效应,从而扩展了对OHP的研究。该研究还通过考察OHP技术特征在医生心理和行为反应中的作用,丰富了现有研究。
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引用次数: 0
Facebook vs Twitter: the differential relationship with mass attitudes about democracy in Latin Americas Facebook vs Twitter:拉丁美洲民众对民主态度的差异关系
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2024-12-24 DOI: 10.1108/intr-09-2023-0850
Richard Kornrumpf, Jason Gainous, Kevin M. Wagner, Tricia J. Gray

Purpose

We argue that the information flow on Twitter is largely driven by elite communication with a top-down flow, while Facebook’s bottom-up flow is driven by mass public communication. Both are crucial news sources for democratic processes in Latin America. We explore how exposure to these flows affects opinions on democracy across 18 countries with varying democratic conditions.

Design/methodology/approach

Using mixed-effects models, our analysis draws on survey data from the 2018 Latinobarómetro paired with democracy measures from the 2018 Varieties of Democracy.

Findings

The results indicate that Facebook’s bottom-up communication correlates with negative perceptions of democracy, whereas Twitter’s top-down model correlates with more favorable views, especially among mass consumers. However, these differences are inconsistent across demographic factors.

Research limitations/implications

Cross-sectional survey data limits causal claims. Longitudinal data could provide stronger insights into the mechanisms underlying the observed relationships.

Practical implications

Understanding how different platforms influence democratic attitudes can inform strategies for political communication and digital governance in Latin America. Policymakers should consider platform-specific interventions to promote democratic engagement.

Originality/value

This study adds to the limited research on platform differences in political public opinion, particularly in Latin America, and highlights the need to explore mechanisms of change across various social media platforms.

我们认为Twitter上的信息流在很大程度上是由自上而下的精英交流驱动的,而Facebook上的信息流是由大众传播驱动的。两者都是拉丁美洲民主进程的重要新闻来源。我们探讨了在18个民主条件各异的国家中,这些流动如何影响人们对民主的看法。使用混合效应模型,我们的分析借鉴了2018年Latinobarómetro的调查数据,并结合了2018年民主品种的民主措施。研究结果表明,Facebook自下而上的沟通方式与对民主的负面看法相关,而Twitter自上而下的模式与更有利的观点相关,尤其是在大众消费者中。然而,这些差异在人口因素中是不一致的。研究局限性/启示横断面调查数据限制了因果关系的主张。纵向数据可以为观察到的关系背后的机制提供更有力的见解。实际意义了解不同平台如何影响民主态度可以为拉丁美洲的政治沟通和数字治理策略提供信息。政策制定者应考虑针对特定平台的干预措施,以促进民主参与。原创性/价值本研究补充了关于政治民意平台差异的有限研究,特别是在拉丁美洲,并强调了探索各种社交媒体平台变化机制的必要性。
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引用次数: 0
Encouraging altruistic user-generated content in gamified review platforms 在游戏化评论平台中鼓励利他主义的用户生成内容
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2024-12-18 DOI: 10.1108/intr-02-2024-0211
Isabel Buil, Sara Catalán, Tiago Oliveira

Purpose

This study proposes and tests a model to analyse whether achievement, social and immersion motivational affordances embedded in gamified review platforms motivate consumers to altruistically create content in the post-consumption stage.

Design/methodology/approach

We used data from a sample of 343 reviewers and employed SmartPLS to test the research model.

Findings

Findings revealed that, while achievement affordances (i.e. points, levels and badges) have no significant effect, immersion affordances (i.e. avatars) and more especially, social affordances (i.e. receiving helpful votes from readers and having followers) are key for review platforms, as they drive consumers to develop pure, reciprocal and competitive forms of altruism, which, in turn, motivate them to create content.

Research limitations/implications

This study examines the antecedents and consequences of altruistic purpose in the context of gamified review platforms by proposing research questions aimed at eliciting the effects of achievement, social and immersion affordances on altruism, and by providing the first empirical evidence for these paths.

Practical implications

This study provides practical guidance on how review platforms can implement social and immersion affordances to foster altruism and, ultimately, promote user-generated content in the form of comments, photos and videos.

Originality/value

To the best of the authors’ knowledge, the current study is the first to develop a model to predict whether gamification affordances promote forms of altruism that result in user-generated content. The findings will improve practitioners’ strategies by focussing on social and immersion motivational affordances.

目的本研究提出并测试了一个模型,以分析游戏化评论平台中嵌入的成就、社交和沉浸感是否会激励消费者在消费后阶段进行利他主义内容创作。研究结果发现,虽然成就感(即积分、等级和徽章)没有显著影响,但沉浸感(即头像),尤其是社交感(即获得读者的有益投票和拥有粉丝)是评论平台的关键,因为它们促使消费者形成纯粹、互惠和竞争形式的利他主义,进而激励他们创作内容。研究局限/启示本研究通过提出研究问题,旨在激发成就感、社交和沉浸感对利他主义的影响,并首次为这些途径提供了实证证据,从而研究了游戏化评论平台中利他主义目的的前因后果。实践意义本研究为评论平台如何实施社交和沉浸式负担能力以促进利他主义,并最终促进用户以评论、照片和视频的形式生成内容提供了实践指导。 原创性/价值据作者所知,本研究首次建立了一个模型,用于预测游戏化负担能力是否会促进利他主义的形式,从而导致用户生成内容。研究结果将改善从业人员的策略,重点关注社交和沉浸式激励能力。
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引用次数: 0
Unraveling threats in parasocial relationships: a study on social media influencers 解读寄生社会关系中的威胁:一项关于社交媒体影响者的研究
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2024-12-18 DOI: 10.1108/intr-01-2024-0075
Samira Farivar, Fang Wang, Ofir Turel

Purpose

With growing concerns about users’ well-being on social media, research stresses the importance of threat appraisals as a crucial first step in motivating self-protective actions. This study, in view of the prevalence of parasocial relationships between followers and social media influencers, aims to unravel the complex dynamics of followers’ threat perceptions within these relationships. Specifically, it examines how factors such as perceived self-efficacy to disengage and the positive affect of social media use influence threat appraisals.

Design/methodology/approach

A theoretical model is proposed based on appraisal theory to examine the impact of parasocial relationships on threat perception in engagement. It is empirically tested with data from 186 Instagram users.

Findings

The study reveals an overall positive relationship between parasocial relationships and perceived threat. This relationship is moderated by followers’ perception of self-efficacy to disengage – followers with a high sense of self-efficacy to disengage experience a decrease in threat perception as their parasocial relationships strengthen, whereas followers with a low sense of self-efficacy to disengage report an increase in threat perception with higher levels of parasocial relationships. This interplay is pronounced when followers experience average or below-average levels of positive affect on social media but diminishes when the positive affect is high.

Originality/value

This work contributes insights into social media influencers, threat appraisal dynamics and digital well-being research. Bridging a critical gap in existing knowledge, the study identifies the pivotal roles of followers’ self-efficacy to disengage and positive affect in shaping their threat appraisals toward parasocial relationships with social media influencers. This not only advances theoretical frameworks but also enhances our understanding of the nuanced dynamics of user reactions to parasocial engagements. Our findings offer practical insights for researchers, practitioners and platform developers aiming to cultivate healthy and responsible social media engagement in the digital era, ultimately contributing to individual well-being.

目的随着人们对社交媒体上用户福祉的担忧与日俱增,研究强调了威胁评估作为激励自我保护行动的第一步的重要性。鉴于追随者和社交媒体影响者之间普遍存在寄生社会关系,本研究旨在揭示这些关系中追随者对威胁感知的复杂动态。设计/方法/途径基于评价理论提出了一个理论模型,以研究寄生关系对参与中的威胁感知的影响。研究结果表明,寄生社交关系与感知威胁之间总体上存在正相关。这种关系受关注者对脱离的自我效能感的调节--脱离自我效能感高的关注者会随着寄生关系的加强而降低威胁感,而脱离自我效能感低的关注者则会随着寄生关系水平的提高而增加威胁感。当追随者在社交媒体上体验到平均水平或低于平均水平的积极情感时,这种相互作用就会很明显,而当积极情感较高时,这种相互作用就会减弱。该研究填补了现有知识的一个重要空白,确定了追随者脱离社交的自我效能感和积极情绪在形成他们对与社交媒体影响者的寄生社交关系的威胁评价中的关键作用。这不仅推进了理论框架的发展,而且增强了我们对用户对寄生社交关系反应的细微动态的理解。我们的研究结果为研究人员、从业人员和平台开发人员提供了实用的见解,他们的目标是在数字时代培养健康和负责任的社交媒体参与,最终促进个人福祉。
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引用次数: 0
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