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Herd behavior in social commerce: understanding the interplay between self-awareness and environment-awareness 社交商务中的群体行为:了解自我意识与环境意识之间的相互作用
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2023-12-26 DOI: 10.1108/intr-05-2022-0359
Xiayu Chen, Renee Rui Chen, Shaobo Wei, Robert M. Davison

Purpose

This study investigates how individuals' self-awareness (specifically, private and public self-awareness) and environment-awareness (perceived expertise, similarity and familiarity) shape herd behavior, encompassing discounting one’s information and imitating others. Drawing from latent state-trait theory, this research aims to discern the impact of these factors on purchase intention and behavior.

Design/methodology/approach

Longitudinal data from 231 users in Xiaohongshu, China’s leading social commerce platform, were collected to test the proposed model and hypotheses.

Findings

The findings from this study show that private self-awareness negatively influences discounting one’s own information and imitating others. Public self-awareness positively affects imitating others, while it does not affect discounting one’s own information. Perceived expertise diminishes discounting one’s own information but does not significantly affect imitating others. Perceived similarity and perceived familiarity are positively related to discounting one’s own information and imitating others. The results confirm different interaction effects between self-awareness and environment-awareness on herd behavior.

Originality/value

First, this contributes back to the latent state-trait theory by expanding the applicability of this theory to explain the phenomenon of herd behavior. Second, this study takes an important step toward theoretical advancement in the extant literature by qualifying that both self- and environment-awareness should be considered to trigger additional effects on herd behavior. Third, this study provides a more enlightened understanding of herd behavior by highlighting the significance of considering the interplay between self- and environment-awareness on herd behavior. Finally, this study also empirically confirms the validity of classifying self-awareness into private and public aspects.

目的本研究探讨个体的自我意识(特别是私人和公共自我意识)和环境意识(感知到的专业性、相似性和熟悉性)如何影响从众行为,包括对自己的信息打折扣和模仿他人。本研究借鉴了潜在状态-特质理论,旨在揭示这些因素对购买意向和行为的影响。研究结果本研究的结果表明,私人自我意识会对自己的信息打折扣和模仿他人产生负面影响。公众自我意识会对模仿他人产生积极影响,但不会影响对自己信息的打折。感知到的专业知识会减少对自己信息的折扣,但对模仿他人没有显著影响。感知到的相似性和感知到的熟悉性与自己信息打折扣和模仿他人呈正相关。研究结果证实,自我意识和环境意识对从众行为具有不同的交互作用。 原创性/价值首先,本研究为潜在状态-特质理论做出了贡献,扩大了该理论在解释从众行为现象方面的适用性。其次,本研究向现有文献的理论进步迈出了重要一步,即应同时考虑自我意识和环境意识,以引发对牛群行为的额外影响。第三,本研究强调了考虑自我意识和环境意识对牛群行为的相互作用的重要性,从而提供了对牛群行为更有启发性的理解。最后,本研究还从经验上证实了将自我意识分为私人意识和公共意识的有效性。
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引用次数: 0
Factors influencing TikTok-based user purchase intention: comparison between potential customers and repeat customers 影响基于 TikTok 的用户购买意向的因素:潜在客户与回头客之间的比较
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2023-12-25 DOI: 10.1108/intr-07-2022-0542
Hongying Zhao, Christian Wagner

Purpose

The purpose of this paper is to examine how different types of user experience in TikTok impact purchase intention via commitment to the influencer and commitment to the platform, with customer type included to determine moderating effects. Three types of user experience are considered: information experience, entertainment experience and parasocial-relationship-based experience.

Design/methodology/approach

This study collected 458 valid questionnaires from TikTok users, employing the structural equation modeling approach to examine the proposed research model.

Findings

Information experience, entertainment experience and parasocial-relationship-based experience are found to critically stimulate user commitment to the influencer and commitment to the platform, in turn driving TikTok-based purchase intention. Tests incorporating customer type reveal that commitment to the influencer more strongly influences the purchase intention of repeat customers, with commitment to the platform more likely to stimulate purchase intention among potential customers.

Research limitations/implications

On a theoretical level, the paper is among the first to examine TikTok-based user purchase intention with customer type as a moderator. On a practical level, the results can guide marketers to effectively promote products using TikTok and inspire TikTok managers to develop customized strategies to stimulate initial and repeat sales.

Originality/value

TikTok is moving to the stage of commercialization and monetization by introducing e-commerce features. Although this move should cultivate particularly fertile ground for companies to sell products, TikTok user purchase behavior has yet to receive sufficient research attention, with little currently known about their purchase motivations. The current study uncovers the significant antecedents of users' purchase intention through TikTok, and further reveals the motivational differences among potential and repeat customers.

目的本文旨在研究 TikTok 中不同类型的用户体验如何通过对影响者的承诺和对平台的承诺影响购买意向,并将客户类型包括在内以确定调节效应。本研究从 TikTok 用户中收集了 458 份有效问卷,并采用结构方程建模法检验了所提出的研究模型。研究结果发现,信息体验、娱乐体验和基于寄生关系的体验会极大地刺激用户对影响者的承诺和对平台的承诺,进而推动基于 TikTok 的购买意向。结合客户类型进行的测试表明,对影响者的承诺对老客户的购买意向影响更大,而对平台的承诺更有可能刺激潜在客户的购买意向。在实践层面上,研究结果可以指导营销人员利用 TikTok 有效推广产品,并启发 TikTok 管理者制定个性化策略,以刺激首次销售和重复销售。尽管此举为企业销售产品提供了肥沃的土壤,但 TikTok 用户的购买行为尚未得到足够的研究关注,目前对他们的购买动机知之甚少。本研究揭示了用户通过 TikTok 产生购买意向的重要前因,并进一步揭示了潜在用户和回头客在购买动机上的差异。
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引用次数: 0
Wealth effects of firm's strategic technology investments: evidence from Ethereum blockchain 公司战略技术投资的财富效应:来自以太坊区块链的证据
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2023-12-22 DOI: 10.1108/intr-08-2022-0591
Kane Smith, Manu Gupta, Puneet Prakash, Nanda Rangan

Purpose

Ethereum-based blockchain technology (EBT) affords members of the Enterprise Ethereum Alliance (EEA) a market advantage in deploying blockchain within their organizations, including cybersecurity and operational benefits, that leads firms to strategically invest in this nascent technology. However, the impact of such strategic investments in EBT has yet to be explored in the context of its relationship to firm value. Therefore, this study explores EBT-specific firm-level characteristics that result in a stock market reaction to announcements of strategic investments.

Design/methodology/approach

The authors use the event study methodology, strategic investment literature and signaling theory as contextualizing frameworks for their study. Additionally, the authors explore a new method for examining technology investments as a strategic counter to cybersecurity threats.

Findings

Firms that signal to the market their strong commitment to their strategic investment by developing an EBT proof of concept see significantly higher market returns. Firms that have had prior cybersecurity incidents are rewarded by the market for strategically investing in EBT, and when firms with large undistributed free cash flows utilize this cash for strategic EBT investment, the market is more likely to reward these firms, indicating the market views EBT investment positively in these circumstances.

Originality/value

The results of this study provide new evidence of the value impact of EBT for firms that suffered cybersecurity events in the past. The authors provide empirical evidence of firm-level characteristics that investors use to discern whether a strategic investment in EBT will drive organizational value. Likewise, the authors demonstrate how signaling affects investor perceptions of strategic information technology (IT) investments in EBT.

目的基于以太坊的区块链技术(EBT)为企业以太坊联盟(EEA)成员在其组织内部署区块链提供了市场优势,包括网络安全和运营优势,从而促使企业对这一新兴技术进行战略投资。然而,在 EBT 与企业价值的关系方面,这种战略投资的影响还有待探讨。因此,本研究探讨了导致股票市场对战略投资公告做出反应的 EBT 特定公司层面特征。此外,作者还探索了一种新方法,用于研究技术投资作为应对网络安全威胁的战略对策。研究结果通过开发 EBT 概念验证向市场表明其对战略投资的坚定承诺的公司,其市场回报率明显更高。当拥有大量未分配自由现金流的公司将这些现金用于战略性 EBT 投资时,市场更有可能奖励这些公司,这表明市场在这些情况下积极看待 EBT 投资。作者提供了公司层面特征的经验证据,投资者利用这些特征来判断 EBT 战略投资是否会推动组织价值。同样,作者还证明了信号传递如何影响投资者对 EBT 战略性信息技术(IT)投资的看法。
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引用次数: 0
What enhances or worsens the user-generated metaverse experience? An application of BERTopic to Roblox user eWOM 是什么增强或恶化了用户生成的元宇宙体验?BERTopic 在 Roblox 用户网络口碑中的应用
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2023-12-19 DOI: 10.1108/intr-03-2022-0178
Yun Kyung Oh, Jisu Yi, Jongdae Kim

Purpose

Given its growing economic potential and social impact, this study aims to understand the motivations and concerns regarding metaverse usage. It identifies user needs and risks around the metaverse grounded on uses and gratifications theory and perceived risk theory.

Design/methodology/approach

The authors analyzed user reviews and rating data from Roblox, a representative modern metaverse platform. They applied BERTopic modeling to extract topics from reviews, identifying key motivations and risk aspects related to metaverse usage. They further constructed an explanatory model to assess how those affect user satisfaction and changes in these effects over time.

Findings

This study discovered that gratifications like entertainment, escapism, social interaction and avatar-based self-expression significantly influence user satisfaction in the metaverse. It also highlighted that users find satisfaction in self-expression and self-actualization through creating virtual spaces, items and video content. However, factors such as identity theft, fraud and child safety were identified as potential detriments to satisfaction. These influences fluctuated over time, indicating the dynamic nature of user needs and risk perceptions.

Research limitations/implications

The novelty of this study lies in its dual application of the uses and gratifications theory and perceived risk theory to the metaverse. It provides a novel perspective on user motivations and concerns, shedding light on the distinct elements driving user satisfaction within the metaverse. This study unravels the metaverse’s unique capacity to assimilate features from established digital media while offering a distinctive user-generated experience. This research offers valuable insights for academics and practitioners in digital media and marketing.

Originality/value

This research pioneers the application of both uses and gratifications and perceived risk theories to understand factors influencing metaverse satisfaction. By establishing a comprehensive framework, it explores the metaverse’s unique value as a user-content creation platform, while encompassing existing digital platform characteristics. This study enriches the academic literature on the metaverse and offers invaluable insights for both metaverse platforms and brand marketers.

目的鉴于元海外日益增长的经济潜力和社会影响,本研究旨在了解使用元海外的动机和担忧。作者分析了具有代表性的现代元海外平台 Roblox 的用户评论和评分数据。他们应用 BERTopic 模型从评论中提取主题,确定了与元海外使用相关的关键动机和风险方面。研究结果这项研究发现,娱乐、逃避现实、社交互动和基于化身的自我表达等满足感极大地影响了用户在元海外的满意度。研究还强调,用户通过创建虚拟空间、物品和视频内容,在自我表达和自我实现中获得满足感。然而,身份盗窃、欺诈和儿童安全等因素被认为是影响满意度的潜在因素。这些影响因素随着时间的推移而波动,表明了用户需求和风险感知的动态性质。研究局限/意义本研究的新颖之处在于它将使用与满足理论和感知风险理论双重应用于元宇宙。它为用户的动机和关注点提供了一个新的视角,揭示了在元网络中驱动用户满意度的独特因素。这项研究揭示了元海外在提供独特的用户生成体验的同时,吸收现有数字媒体功能的独特能力。这项研究为数字媒体和市场营销领域的学者和从业人员提供了宝贵的见解。原创性/价值这项研究开创性地应用了 "使用与满足 "理论和 "感知风险 "理论来理解影响元海外满意度的因素。通过建立一个全面的框架,它探讨了元宇宙作为用户内容创作平台的独特价值,同时涵盖了现有数字平台的特点。这项研究丰富了有关元海外的学术文献,并为元海外平台和品牌营销人员提供了宝贵的见解。
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引用次数: 0
Social media as a living laboratory for researchers: the relationship between linguistics and online user responses 社交媒体作为研究人员的活实验室:语言学与在线用户反应之间的关系
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2023-12-15 DOI: 10.1108/intr-01-2023-0064
Aulona Ulqinaku, Selma Kadić-Maglajlić, Gülen Sarial-Abi

Purpose

Today, individuals use social media to express their opinions and feelings, which offers a living laboratory to researchers in various fields, such as management, innovation, technology development, environment and marketing. It is therefore necessary to understand how the language used in user-generated content and the emotions conveyed by the content affect responses from other social media users.

Design/methodology/approach

In this study, almost 700,000 posts from Twitter (as well as Facebook, Instagram and forums in the appendix) are used to test a conceptual model grounded in signaling theory to explain how the language of user-generated content on social media influences how other users respond to that communication.

Findings

Extending developments in linguistics, this study shows that users react negatively to content that uses self-inclusive language. This study also shows how emotional content characteristics moderate this relationship. The additional information provided indicates that while most of the findings are replicated, some results differ across social media platforms, which deserves users' attention.

Originality/value

This article extends research on Internet behavior and social media use by providing insights into how the relationship between self-inclusive language and emotions affects user responses to user-generated content. Furthermore, this study provides actionable guidance for researchers interested in capturing phenomena through the social media landscape.

如今,个人使用社交媒体来表达自己的观点和感受,这为管理、创新、技术开发、环境和营销等各个领域的研究人员提供了一个活生生的实验室。因此,有必要了解用户生成内容中使用的语言以及内容所传达的情绪如何影响其他社交媒体用户的反应。设计/方法/方法在这项研究中,来自Twitter(以及Facebook、Instagram和附录中的论坛)的近70万篇帖子被用来测试一个基于信号理论的概念模型,以解释社交媒体上用户生成内容的语言如何影响其他用户对该交流的反应。随着语言学的发展,这项研究表明,用户对使用自我包容语言的内容反应消极。本研究也显示了情绪内容特征如何调节这种关系。提供的额外信息表明,虽然大多数发现是重复的,但有些结果在社交媒体平台上有所不同,这值得用户注意。原创性/价值本文通过深入了解自我包容语言和情感之间的关系如何影响用户对用户生成内容的反应,扩展了对互联网行为和社交媒体使用的研究。此外,本研究为有兴趣通过社交媒体景观捕捉现象的研究人员提供了可操作的指导。
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引用次数: 0
How social media fatigue feigning and altering emotion discourage the use of social media 社交媒体疲劳如何假装和改变情绪,阻碍社交媒体的使用
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2023-12-14 DOI: 10.1108/intr-06-2022-0390
Jack Shih-Chieh Hsu, Chao-Min Chiu, Yu-Ting Chang-Chien, Kingzoo Tang

Purpose

Social media fatigue (SMF) has been widely recognized; however, previous studies have included various concepts into a single fatigue construct. Fatigue has typically been explored from the stressor-strain-outcome (SSO) or stimulus-organism-response (SOR) perspectives. To further investigate SMF, the authors split it into the two constructs of exhaustion and disinterest. Furthermore, the authors introduced the concept of emotional labor and identified rules that may affect surface and deep acting strategies.

Design/methodology/approach

The authors designed and conducted a survey to collect data from social networking platform users.

Findings

Results from 364 users of social networking platforms supported most of the authors' hypotheses. First, most of the display rules affect the choice of deep or surface acting. Second, both types of acting lead to exhaustion, but only surface acting leads to disinterest. Third, discontinuance intention is affected by both types of fatigue.

Originality/value

This study contributes to SMF research by adding more antecedents (deep and surface acting) based on the emotional labor perspective and showing the impacts of communication rules on emotional labor. In addition, this study also distinguishes disinterest-style fatigue from exhaustion.

目的社交媒体疲劳(SMF)已得到广泛认可;然而,以往的研究却将各种概念纳入单一的疲劳概念中。疲劳通常是从压力源-应变-结果(SSO)或刺激-机体-反应(SOR)的角度进行探讨的。为了进一步研究 SMF,作者将其拆分为疲惫和无兴趣两个结构。此外,作者还引入了情感劳动的概念,并确定了可能影响表层和深层行为策略的规则。作者设计并进行了一项调查,以收集社交网络平台用户的数据。研究结果364 名社交网络平台用户的研究结果支持了作者的大部分假设。首先,大多数显示规则都会影响深层或表层行为的选择。其次,两种行为都会导致疲惫,但只有表面行为会导致失去兴趣。原创性/价值 本研究基于情感劳动的视角,增加了更多的前因(深层行为和表层行为),并展示了沟通规则对情感劳动的影响,从而为 SMF 研究做出了贡献。此外,本研究还将无兴趣式疲劳与疲惫区分开来。
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引用次数: 0
The role of project owners' and potential backers' implicit social ties in crowdfunding project success 项目所有人和潜在支持者的隐性社会关系在众筹项目成功中的作用
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2023-12-12 DOI: 10.1108/intr-07-2021-0424
Jayesh Prakash Gupta, Hongxiu Li, Hannu Kärkkäinen, Raghava Rao Mukkamala

Purpose

In this study, the authors sought to investigate how the implicit social ties of both project owners and potential backers are associated with crowdfunding project success.

Design/methodology/approach

Drawing on social ties theory and factors that affect crowdfunding success, in this research, the authors developed a model to study how project owners' and potential backers' implicit social ties are associated with crowdfunding projects' degrees of success. The proposed model was empirically tested with crowdfunding data collected from Kickstarter and social media data collected from Twitter. The authors performed the test using an ordinary least squares (OLS) regression model with fixed effects.

Findings

The authors found that project owners' implicit social ties (specifically, their social media activities, degree centrality and betweenness centrality) are significantly and positively associated with crowdfunding projects' degrees of success. Meanwhile, potential project backers' implicit social ties (their social media activities and degree centrality) are negatively associated with crowdfunding projects' degrees of success. The authors also found that project size moderates the effects of project owners' social media activities on projects' degrees of success.

Originality/value

This work contributes to the literature on crowdfunding by investigating how the implicit social ties of both potential backers and project owners on social media are associated with crowdfunding project success. This study extends the previous research on social ties' roles in explaining crowdfunding project success by including implicit social ties, while the literature explored only explicit social ties.

设计/方法/途径在本研究中,作者借鉴社会关系理论和影响众筹成功的因素,建立了一个模型来研究项目所有人和潜在支持者的隐性社会关系如何与众筹项目的成功程度相关联。作者利用从 Kickstarter 收集的众筹数据和从 Twitter 收集的社交媒体数据对所提出的模型进行了实证检验。结果作者发现,项目所有人的隐性社会关系(特别是他们的社交媒体活动、度中心性和度间中心性)与众筹项目的成功程度显著正相关。同时,潜在项目支持者的隐性社会关系(他们的社交媒体活动和度中心性)与众筹项目的成功程度呈负相关。作者还发现,项目规模调节了项目所有者的社交媒体活动对项目成功度的影响。 原创性/价值 本研究通过调查潜在支持者和项目所有者在社交媒体上的隐性社会关系如何与众筹项目的成功相关联,为众筹文献做出了贡献。本研究扩展了以往关于社会关系在解释众筹项目成功中的作用的研究,将隐性社会关系包括在内,而文献只探讨了显性社会关系。
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引用次数: 0
Personal use of smartphones in the workplace and work–life conflict: a natural quasi-experiment 工作场所个人使用智能手机与工作和生活之间的冲突:一项自然准实验
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2023-12-11 DOI: 10.1108/intr-08-2022-0607
Eoin Whelan, Ofir Turel

Purpose

Prior research has extensively examined how bringing technology from work into the non-work life domain creates conflict, yet the reverse pathway has rarely been studied. The purpose of this study is to bridge this gap and examine how the non-work use of smartphones in the workplace affects work–life conflict.

Design/methodology/approach

Drawing from three literature streams: technostress, work–life conflict and role boundary theory, the authors theorise on how limiting employees' ability to integrate the personal life domain into work, by means of technology use policy, contributes to stress and work–life conflict. To test this model, the authors employ a natural experiment in a company that changed its policy from fully restricting to open smartphone access for non-work purposes in the workplace. The insights gained from the experiment were explored further through qualitative interviews.

Findings

Work–life conflict declines when a ban on using smartphones for non-work purposes in the workplace is revoked. This study's results show that the relationship between smartphone use in the workplace and work–life conflict is mediated by sensed stress. Additionally, a post-hoc analysis reveals that work performance was unchanged when the smartphone ban was revoked.

Originality/value

First, this study advances the authors' understanding of how smartphone use policies in the workplace spill over to affect non-work life. Second, this work contributes to the technostress literature by revealing how, in specific situations, engagement with ICT can reduce distress and strain.

目的以往的研究广泛探讨了如何将工作中的技术引入非工作生活领域,从而产生冲突,但很少研究反向途径。设计/方法/途径作者从技术压力、工作-生活冲突和角色边界理论这三个文献流中汲取营养,从理论上探讨了通过技术使用政策限制员工将个人生活领域融入工作的能力是如何导致压力和工作-生活冲突的。为了验证这一模型,作者在一家公司进行了自然实验,该公司改变了政策,从完全限制员工在工作场所非工作目的使用智能手机改为开放。通过定性访谈进一步探讨了从实验中获得的启示。研究结果当取消禁止在工作场所使用非工作用途智能手机的禁令时,工作与生活的冲突会减少。研究结果表明,在工作场所使用智能手机与工作-生活冲突之间的关系是由感觉到的压力促成的。此外,事后分析表明,当智能手机禁令被撤销时,工作绩效没有变化。原创性/价值首先,本研究加深了作者对工作场所智能手机使用政策如何影响非工作生活的理解。其次,这项研究揭示了在特定情况下,使用信息和通信技术如何能够减轻压力和焦虑,从而为技术压力文献做出了贡献。
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引用次数: 0
A dual-process model to explain self-disclosure on online social networking sites: examining the moderating effect of enjoyment 一个解释在线社交网站上自我表露的双过程模型:考察享受的调节作用
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2023-11-28 DOI: 10.1108/intr-08-2021-0545
Shanshan Zhang, Fengchun Huang, Lingling Yu, Jeremy Fei Wang, Paul Benjamin Lowry
PurposeResearchers continue to address the concept of self-disclosure because it is foundational for helping social networking sites (SNS) function and thrive. Nevertheless, the authors' literature review indicates that uncertainty remains around the underlying mechanisms and factors involved in the self-disclosure process. The purpose of this research is to better understand the self-disclosure process from the lens of dual-process theory (DPT). The authors consider both the controlled factors (i.e. self-presentation and reciprocity) and an automatic factor (i.e. social influence to use an SNS) involved in self-disclosure and broaden The authors proposed a model to include the interactive facets of enjoyment.Design/methodology/approachThe proposed model was empirically validated by conducting a survey among users of WeChat Moments in China.FindingsAs hypothesized, this research confirms that enjoyment and automatic processing (i.e. social influence to use an SNS) are complementary in the SNS self-disclosure process and enjoyment negatively moderates the positive relationship between controlled factor (i.e. self-presentation) and self-disclosure.Originality/valueTheoretically, this study offers a new perspective on explaining SNS self-disclosure by adopting DPT. Specifically, this study contributes to the extant SNS research by applying DPT to examine how the controlled factors and the automatic factor shape self-disclosure processes and how enjoyment influences vary across these processes – enriching knowledge about SNS self-disclosure behaviors. Practically, the authors provide important design guidelines to practitioners concerning devising mechanisms to foster more automatic-enjoyable value-added functions to improve SNS users' participation and engagement.
研究人员继续研究自我表露的概念,因为它是帮助社交网站(SNS)功能和发展的基础。然而,作者的文献综述表明,自我表露过程中涉及的潜在机制和因素仍然存在不确定性。本研究旨在从双过程理论的视角更好地理解自我表露过程。作者考虑了涉及自我表露的可控因素(如自我表现和互惠)和自动因素(如使用社交网络的社会影响),并扩大了作者提出的模型,以包括享受的互动方面。设计/方法/方法通过对中国微信朋友圈用户的调查,对所提出的模型进行了实证验证。研究结果证实,在社交网络自我表露过程中,享受与自动加工(即使用社交网络的社会影响)是互补的,享受负向调节控制因素(即自我呈现)与自我表露之间的正相关关系。在理论上,本研究为运用DPT解释SNS自我披露提供了一个新的视角。具体而言,本研究通过运用DPT来考察受控因素和自动因素如何塑造自我表露过程,以及在这些过程中享受的影响如何变化,为现有的SNS研究做出了贡献,丰富了对SNS自我表露行为的认识。实际上,作者为从业者提供了重要的设计指南,以设计机制来培养更多自动愉快的增值功能,以提高SNS用户的参与度和参与度。
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引用次数: 0
Performance implications of match between social media–enabled interactions and contracts in interfirm governance 企业间治理中社会媒体支持的交互和契约之间匹配的绩效含义
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2023-11-23 DOI: 10.1108/intr-10-2022-0844
Chao Feng, Jinjun Yu, Yajing Fan, Hui Chen

Purpose

Integrating transaction costs economics and task-technology fit theory, this study distinguishes two categories of social media–enabled interactions, namely task-related interactions and tie-related interactions, and explores the match between these two and firms' use of contracts in achieving safeguarding and coordinating purposes in interfirm governance.

Design/methodology/approach

Two studies were conducted to test the hypotheses. In Study 1, this study collaborated with a professional market research firm and collected responses from Chinese manufacturing firms in a survey. In Study 2, this study designed a scenario-based experiment and collected 239 participants from the Credamo platform.

Findings

This study categorized social media–enabled interactions into task-related interactions and tie-related interactions and conducted two studies to reveal that the safeguarding purpose of contract specificity is amplified by tie-related interactions, whereas the coordinating purpose of contract specificity is strengthened by task-related interactions.

Research limitations/implications

This study assumes that firms permit and encourage the use of social media. However, some firms might prohibit the use of social media due to risk issues, or their partners may be prohibited from using social media.

Practical implications

Given that social media–enabled interactions have joint effects with contracts in achieving safeguarding and coordinating purposes, a firm's employees should match their goals with an appropriate type of social media–enabled interactions.

Originality/value

This study enriches the interfirm governance literature by uncovering the roles of these two types of interactions in matching contract specificity to achieve safeguarding and coordinating purposes, which provides actionable insights for managers in governing interfirm relationships.

本研究结合交易成本经济学和任务-技术契合理论,区分了两类社交媒体驱动的互动,即任务相关互动和纽带相关互动,并探讨了这两类互动与企业在实现企业间治理的保障和协调目的时使用契约之间的匹配关系。设计/方法/方法进行了两项研究来检验假设。在研究1中,本研究与专业市场研究公司合作,收集了中国制造企业的问卷调查结果。在Study 2中,本研究设计了一个基于场景的实验,从Credamo平台上收集了239名参与者。本研究将社交媒体互动分为任务相关互动和纽带相关互动,并进行了两项研究,揭示了纽带相关互动放大了合同专用性的保障目的,而任务相关互动则加强了合同专用性的协调目的。研究局限/启示本研究假设公司允许并鼓励使用社交媒体。然而,一些公司可能由于风险问题而禁止使用社交媒体,或者其合作伙伴可能被禁止使用社交媒体。考虑到社交媒体互动在实现保护和协调目的方面与合同具有共同作用,公司员工应该通过适当类型的社交媒体互动来匹配他们的目标。原创性/价值本研究丰富了企业间治理文献,揭示了这两种类型的互动在匹配契约专用性以实现保障和协调目的中的作用,为管理者治理企业间关系提供了可操作的见解。
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Internet Research
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