Jakarta as the capital city of Indonesia with a multicultural society causes a variety of types of food, eating procedures and ways of serving them as an illustration of the diversity of ethnicities, tribes and ethnic groups in Indonesia. Ethnic food, food from other nations, food products from the influence of popular culture, globalization, glocalization, and industrial products color the offering of dining options in Jakarta. Food as a cultural product is related to the way of life of the community not only to meet nutritional needs but also to the way of presentation and social cultural activities of the community. Ethnic food in multicultural communities in Jakarta is a typical ethnic food of an area which is used as a restaurant business community. Local wisdom on coastal and non-coastal food of the Javanese Tegal ethnic group as cultural capital for the gastronomic business of “Tegal Food Shop” in Jakarta.
{"title":"Makanan dan Budaya Makan; Usaha Makanan Etnik “Warung Tegal” Pada Masyarakat Multikultur Jakarta","authors":"Juwono Tri Atmodjo, Susanne Dida","doi":"10.22441/JVK.V18I2.9615","DOIUrl":"https://doi.org/10.22441/JVK.V18I2.9615","url":null,"abstract":"Jakarta as the capital city of Indonesia with a multicultural society causes a variety of types of food, eating procedures and ways of serving them as an illustration of the diversity of ethnicities, tribes and ethnic groups in Indonesia. Ethnic food, food from other nations, food products from the influence of popular culture, globalization, glocalization, and industrial products color the offering of dining options in Jakarta. Food as a cultural product is related to the way of life of the community not only to meet nutritional needs but also to the way of presentation and social cultural activities of the community. Ethnic food in multicultural communities in Jakarta is a typical ethnic food of an area which is used as a restaurant business community. Local wisdom on coastal and non-coastal food of the Javanese Tegal ethnic group as cultural capital for the gastronomic business of “Tegal Food Shop” in Jakarta.","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48147611","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Personal brands are built so that other people have a positive outlook so that they can continue to trust or to other actions. A strong personal brand always has three basic things that stick together, as has been written by McNally & Speak (2004), namely uniqueness, relevance and consistency. This study uses a positivism paradigm with explanatory research type and survey research methods. In conducting research on Instagram @agakenyang, the author created a questionnaire which was then distributed to @agakenyang Instagram followers. In this study, it was found that (i) the dimensions of specificity with the dimensions of transactional interest, preferential interest and explorative interest have a moderate level of relationship between the values of 0.40 - 0.599, (ii) the dimension of relevance to the dimensions of exploratory interest has a strong level of relationship, namely with value of 0.625, (iii) the dimension of consistency with the dimension of transactional interest has a strong level of relationship, namely with a value of 0.601 and (iv) the effect of Personal Branding on Culinary Consumer interest is 53.29%.
{"title":"PENGARUH PERSONAL BRANDING FOOD ENTHUSIAST ULFAH YUNITA PUTRI UTAMI PADA INSTAGRAM @AGAKENYANG TERHADAP MINAT KONSUMEN KULINER","authors":"Reszynia Yuliarti","doi":"10.22441/JVK.V19I1.9837","DOIUrl":"https://doi.org/10.22441/JVK.V19I1.9837","url":null,"abstract":"Personal brands are built so that other people have a positive outlook so that they can continue to trust or to other actions. A strong personal brand always has three basic things that stick together, as has been written by McNally & Speak (2004), namely uniqueness, relevance and consistency. This study uses a positivism paradigm with explanatory research type and survey research methods. In conducting research on Instagram @agakenyang, the author created a questionnaire which was then distributed to @agakenyang Instagram followers. In this study, it was found that (i) the dimensions of specificity with the dimensions of transactional interest, preferential interest and explorative interest have a moderate level of relationship between the values of 0.40 - 0.599, (ii) the dimension of relevance to the dimensions of exploratory interest has a strong level of relationship, namely with value of 0.625, (iii) the dimension of consistency with the dimension of transactional interest has a strong level of relationship, namely with a value of 0.601 and (iv) the effect of Personal Branding on Culinary Consumer interest is 53.29%.","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42095014","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-08DOI: 10.22441/visikom.v18i2.9834
Krisna Ayu Wulandari
The company started to use an advertising technique that was deemed sufficient, namely by using product placement or brand placement. This study was to determine the effectiveness of product placement on the brand awareness survey of the Korean Drama Descendant of The Sun audience in Tangerang. The paradigm used in this research is positivistic, with a quantitative approach to survey methods for Korean drama audiences Descendant of the Sun with non-probability sampling using accidental sampling. The results showed that the product placement made by Hyundai in the Korean drama Descendant of the Sun contributed 44.7% to the brand awareness of the Korean drama Descendant of the sun audience
{"title":"EFEKTIVITAS PRODUCT PLACEMENT HYUNDAI PADA DRAMA KOREA DESCENDANTS OF THE SUN TERHADAP BRAND AWARENESS SURVEY PADA PENONTON DRAMA KOREA DOTS DI TANGERANG","authors":"Krisna Ayu Wulandari","doi":"10.22441/visikom.v18i2.9834","DOIUrl":"https://doi.org/10.22441/visikom.v18i2.9834","url":null,"abstract":"The company started to use an advertising technique that was deemed sufficient, namely by using product placement or brand placement. This study was to determine the effectiveness of product placement on the brand awareness survey of the Korean Drama Descendant of The Sun audience in Tangerang. The paradigm used in this research is positivistic, with a quantitative approach to survey methods for Korean drama audiences Descendant of the Sun with non-probability sampling using accidental sampling. The results showed that the product placement made by Hyundai in the Korean drama Descendant of the Sun contributed 44.7% to the brand awareness of the Korean drama Descendant of the sun audience","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48527384","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-08DOI: 10.22441/visikom.v19i1.9841
Dewi Sad Tanti, M.T. Hidayat M.T. Hidayat
This research is intended to map the variety of themes and patterns of spread of hoaxes related to the Simultaneous General Election in 2019. This mapping is part of an effort to identify the types and patterns of distribution so that it becomes the basis for a more efficient process of anticipating, handling and clarifying hoaxes. Using a content analysis approach will be mapped about themes, actors or objects as well as patterns of distribution and models of clarification developed in the Hoax Issue Report of the Ministry of Communication and Information. The selection of the institution is because it has the duty to supervise cyber media content while developing a campaign to reduce the spread of hoaxes in Indonesia.
{"title":"RAGAM DAN POLA SEBARAN HOAKS JELANG PEMILIHAN UMUM SERENTAK TAHUN 2019","authors":"Dewi Sad Tanti, M.T. Hidayat M.T. Hidayat","doi":"10.22441/visikom.v19i1.9841","DOIUrl":"https://doi.org/10.22441/visikom.v19i1.9841","url":null,"abstract":"This research is intended to map the variety of themes and patterns of spread of hoaxes related to the Simultaneous General Election in 2019. This mapping is part of an effort to identify the types and patterns of distribution so that it becomes the basis for a more efficient process of anticipating, handling and clarifying hoaxes. Using a content analysis approach will be mapped about themes, actors or objects as well as patterns of distribution and models of clarification developed in the Hoax Issue Report of the Ministry of Communication and Information. The selection of the institution is because it has the duty to supervise cyber media content while developing a campaign to reduce the spread of hoaxes in Indonesia.","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45710958","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-08DOI: 10.22441/visikom.v18i2.9830
Dewi Sad Tanti, G. Ginanjar
This study aims to find out the efforts to promotion strategy Purbalingga cultural tourism by the Purbalingga CLC community through the Purbalingga Film Festival (FFP). This study used descriptive qualitative method. The research data source is the Purbalingga CLC community. Data was collected using observation techniques, in-depth interviews, and literature studies. The results showed that FFP activities carried out by the CLC community could help Purbalingga tourism promotion efforts. Local tourism development can be developed with the concept of Community Based Tourism (CBT) is Promotion strategy. In the CBT concept, the presence of the community becomes important as a secondary stakeholder. Together with the government and private parties, community participation can provide valuable input for the advancement of regional tourism that is prospering for the entire community. The Purbalingga CLC through its flagship program, the Purbalingga Film Festival, has shown that the existence of film festivals has a relationship, both directly and indirectly, with the opportunity to promote local culture.
{"title":"STRATEGI PROMOSI WISATA PURBALINGGA MELALUI FESTIVAL FILM","authors":"Dewi Sad Tanti, G. Ginanjar","doi":"10.22441/visikom.v18i2.9830","DOIUrl":"https://doi.org/10.22441/visikom.v18i2.9830","url":null,"abstract":"This study aims to find out the efforts to promotion strategy Purbalingga cultural tourism by the Purbalingga CLC community through the Purbalingga Film Festival (FFP). This study used descriptive qualitative method. The research data source is the Purbalingga CLC community. Data was collected using observation techniques, in-depth interviews, and literature studies. The results showed that FFP activities carried out by the CLC community could help Purbalingga tourism promotion efforts. Local tourism development can be developed with the concept of Community Based Tourism (CBT) is Promotion strategy. In the CBT concept, the presence of the community becomes important as a secondary stakeholder. Together with the government and private parties, community participation can provide valuable input for the advancement of regional tourism that is prospering for the entire community. The Purbalingga CLC through its flagship program, the Purbalingga Film Festival, has shown that the existence of film festivals has a relationship, both directly and indirectly, with the opportunity to promote local culture.","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46086321","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-08DOI: 10.22441/visikom.v19i1.15128
Dian Agata Christyanti
Pengelolaan customer engagement menjadi proses yang sangat penting dalam melakukan pemasaran secara online. Labalaba merupakan market leader usaha yang bergerak dalam bidang jasa reparasi barang selama lebih dari 100 tahun. Labalaba berupaya untuk mulai mengelola customer engagement pada pasar baru yakni generasi Milenial. Penelitian ini bertujuan untuk mengetahui bagaimana penggunaan konten sosial media Instagram dalam mengelola customer engagement pada suatu brand dengan pelanggan generasi Milenial. Teori yang digunakan adalah teori Sashi (2012) sebuah brand dapat menggunakan social media sebagai alat untuk mengelola customer engagement. Sehingga ada hubungan antara pengelolaan social media dan customer engagement. Penelitian ini menggunakan paradigma Kontruktivisme, pendekatan kualitatif dan bersifat studi kasus. Pengumpulan data yang dilakukan dengan teknik data primer dan sekunder. Data primer didapatkan dari hasil wawancara oleh beberapa informan dan data sekunder didapatkan dari arsip dan data yang dimiliki perusahaan, seperti website, dan laporan akun Instagram @labalabaid. Hasil dari penelitian ini menunjukan bahwa dalam pengelolaan customer engagement pada sosial media Instagram khususnya untuk membidik Generasi Milenial, perlu ada pengelolaan dari insight-insight yang dibangun dari audience itu sendiri. Dari insight itulah, sebuah brand dapat membuat konten yang membangun engagement dengan audiencenya. Teknik konten promosi yang dipilih oleh Labalaba adalah softselling. Yang dimana lebih mengutamakan value dari produk atau jasa yang ditawarkan.
{"title":"PENGELOLAAN CUSTOMER ENGAGEMENT PADA MEDIA SOSIAL UNTUK MEMBIDIK PASAR MILENIAL PADA TAHUN 2019 (Studi Kasus Pengelolaan Konten Promosi Instagram Labalaba Periode September 2018 – Maret 2019)","authors":"Dian Agata Christyanti","doi":"10.22441/visikom.v19i1.15128","DOIUrl":"https://doi.org/10.22441/visikom.v19i1.15128","url":null,"abstract":"Pengelolaan customer engagement menjadi proses yang sangat penting dalam melakukan pemasaran secara online. Labalaba merupakan market leader usaha yang bergerak dalam bidang jasa reparasi barang selama lebih dari 100 tahun. Labalaba berupaya untuk mulai mengelola customer engagement pada pasar baru yakni generasi Milenial. Penelitian ini bertujuan untuk mengetahui bagaimana penggunaan konten sosial media Instagram dalam mengelola customer engagement pada suatu brand dengan pelanggan generasi Milenial. Teori yang digunakan adalah teori Sashi (2012) sebuah brand dapat menggunakan social media sebagai alat untuk mengelola customer engagement. Sehingga ada hubungan antara pengelolaan social media dan customer engagement. Penelitian ini menggunakan paradigma Kontruktivisme, pendekatan kualitatif dan bersifat studi kasus. Pengumpulan data yang dilakukan dengan teknik data primer dan sekunder. Data primer didapatkan dari hasil wawancara oleh beberapa informan dan data sekunder didapatkan dari arsip dan data yang dimiliki perusahaan, seperti website, dan laporan akun Instagram @labalabaid. Hasil dari penelitian ini menunjukan bahwa dalam pengelolaan customer engagement pada sosial media Instagram khususnya untuk membidik Generasi Milenial, perlu ada pengelolaan dari insight-insight yang dibangun dari audience itu sendiri. Dari insight itulah, sebuah brand dapat membuat konten yang membangun engagement dengan audiencenya. Teknik konten promosi yang dipilih oleh Labalaba adalah softselling. Yang dimana lebih mengutamakan value dari produk atau jasa yang ditawarkan.","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44402402","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Bluebird and Grab are two professional transportation service companies in Indonesia. The two have been competiting to serve their best to satisfy the customers so the positive image will stay remain. The concept of this research is using theory quoted from Kotler of serving quality and company image by Shirley Harrison. Method used quantitative approach in possitivm paradigma and comparative study. The survey method is using questionaire and the score of the result has been measured using Likert scale.. The questionaire has been sproud to 77 of Mercu Buana University students of Communication, major of Public Relations in 2015 to 2017 that has been a user of Bluebird Taxi and Grab Car. The data has been processed using SPSS 20 in Person’s correlation, simple linear regretion test, and paired sample t-test. There, we found the strong connection of Taksi Bluebird service quality to the company image for 0.792 and also of the Grabcar for 0.62. It proves the impact of service quality to the company image. The difference is that the contribution of service quality to Bluebird Taxi company is 62.7% and to Grabcar company is 39.4%. It’s because Bluebird Taxi focuses more to the transportation service
{"title":"PENGARUH KUALITAS PELAYANAN TAKSI ONLINE “MY BLUEBIRD’ DAN “GRAB” TERHADAP CITRA PERUSAHAAN","authors":"Susan Sri Apriyani, M. Mahmudi","doi":"10.22441/JVK.V18I2.9832","DOIUrl":"https://doi.org/10.22441/JVK.V18I2.9832","url":null,"abstract":"Bluebird and Grab are two professional transportation service companies in Indonesia. The two have been competiting to serve their best to satisfy the customers so the positive image will stay remain. The concept of this research is using theory quoted from Kotler of serving quality and company image by Shirley Harrison. Method used quantitative approach in possitivm paradigma and comparative study. The survey method is using questionaire and the score of the result has been measured using Likert scale.. The questionaire has been sproud to 77 of Mercu Buana University students of Communication, major of Public Relations in 2015 to 2017 that has been a user of Bluebird Taxi and Grab Car. The data has been processed using SPSS 20 in Person’s correlation, simple linear regretion test, and paired sample t-test. There, we found the strong connection of Taksi Bluebird service quality to the company image for 0.792 and also of the Grabcar for 0.62. It proves the impact of service quality to the company image. The difference is that the contribution of service quality to Bluebird Taxi company is 62.7% and to Grabcar company is 39.4%. It’s because Bluebird Taxi focuses more to the transportation service","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44681548","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-08DOI: 10.22441/visikom.v19i1.9844
Theresia Erlin Christiani
Technological developments have an impact on all aspects of life including the world of photography. Photography developed from analog to digital technology, which increased public interest in the world of photography. The development of technology has also been encouraged the emergence of social media as a medium of communication as well as a media for promotion/business over time which has been widely used by companies/business owners. PT. Fujifilm Indonesia is building a new brand image by utilizing Instagram as a means of communication to rebuild consumer trust due to rejection that occurred as a result of the shift in its core business from washing print and roll film to being a digital camera manufacturer. The purpose of this study is to determine the marketing communication strategy applied by Fujifilm Indonesia in building and strengthening their brand image using Instagram. The theoretical concept used in this research is to use Belch & Belch's marketing communication theory which states that to create a marketing communication strategy, it is necessary to go through at least several stages, namely the planning stage to the control stage. This research uses a case study research method with a qualitative approach. This research shows that the use of KOL is proven to be effective in attracting attention and forming consumer trust which is supported by consistency in uploading content and responding to consumers on Instagram.
{"title":"ANALISIS STRATEGI MEDIA SOSIAL DALAM MEMBANGUN BRAND IMAGE (Studi Pada Instagram Fujifilm Indonesia)","authors":"Theresia Erlin Christiani","doi":"10.22441/visikom.v19i1.9844","DOIUrl":"https://doi.org/10.22441/visikom.v19i1.9844","url":null,"abstract":"Technological developments have an impact on all aspects of life including the world of photography. Photography developed from analog to digital technology, which increased public interest in the world of photography. The development of technology has also been encouraged the emergence of social media as a medium of communication as well as a media for promotion/business over time which has been widely used by companies/business owners. PT. Fujifilm Indonesia is building a new brand image by utilizing Instagram as a means of communication to rebuild consumer trust due to rejection that occurred as a result of the shift in its core business from washing print and roll film to being a digital camera manufacturer. The purpose of this study is to determine the marketing communication strategy applied by Fujifilm Indonesia in building and strengthening their brand image using Instagram. The theoretical concept used in this research is to use Belch & Belch's marketing communication theory which states that to create a marketing communication strategy, it is necessary to go through at least several stages, namely the planning stage to the control stage. This research uses a case study research method with a qualitative approach. This research shows that the use of KOL is proven to be effective in attracting attention and forming consumer trust which is supported by consistency in uploading content and responding to consumers on Instagram. ","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44918443","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The development of technology today, Social Media has become a tool used by companies to help prospective customers process information that suits their needs. Companies that utilize social media as marketing tools are PT. Tiki Line Nugraha Ekakurir, better known as JNE. JNE uses Instagram to provide information. This study is to determine the extent of the influence of Central Information Processing "Social Media Message" Against the Decision to Choose JNE Services in West Jakarta with the Elaboration Likelihood Model theory. This study uses a quantitative approach to the type of explanatory research. With the survey method by distributing questionnaires to 196 respondents obtained from calculations using the purposive sampling technique. The data analysis technique used is a Likert scale with data analysis of multiple linear regression equations. The results of this study are customers who have research criteria only 161 respondents. There is an influence between Central Information Processing of 39.2% and Peripherals of 65.5%. And there is a joint influence on the Decision to Choose JNE Services by 68.4%. Based on the research results, the researcher gave a suggestion that the JNE social media team could focus the content delivered in the form of information packaged more simply and easily understood, although central information such as information related to tariffs, types of services including promo or discount programs still needed to be informed.
随着科技的发展，社交媒体已经成为公司用来帮助潜在客户处理符合他们需求的信息的工具。利用社交媒体作为营销工具的公司是PT. Tiki Line Nugraha Ekakurir，更广为人知的是JNE。JNE使用Instagram提供信息。本研究旨在运用精细化似然模型理论，确定中央信息处理“社交媒体信息”对雅加达西部地区选择JNE服务决策的影响程度。本研究采用定量方法进行类型解释研究。用调查法通过发放问卷对196名被调查者进行计算，采用有目的抽样技术。使用的数据分析技术是李克特量表与数据分析的多个线性回归方程。这项研究的结果是有研究标准的客户只有161名受访者。中央信息处理的影响为39.2%，外围设备的影响为65.5%。在选择JNE服务的决定中，有68.4%的共同影响。基于研究结果，研究者建议JNE社交媒体团队可以将重点放在以更简单易懂的信息包装形式传递的内容上，尽管仍然需要告知与关税、服务类型(包括促销或折扣计划)相关的信息等中心信息。
{"title":"PENGARUH PEMROSESAN INFORMASI SECARA SENTRAL DAN PERIFERAL “PESAN SOCIAL MEDIA” TERHADAP KEPUTUSAN MEMILIH JASA JNE DI JAKARTA BARAT","authors":"Nadhilah Ramadhani, Juwono Tri Atmodjo","doi":"10.22441/JVK.V19I1.9848","DOIUrl":"https://doi.org/10.22441/JVK.V19I1.9848","url":null,"abstract":"The development of technology today, Social Media has become a tool used by companies to help prospective customers process information that suits their needs. Companies that utilize social media as marketing tools are PT. Tiki Line Nugraha Ekakurir, better known as JNE. JNE uses Instagram to provide information. This study is to determine the extent of the influence of Central Information Processing \"Social Media Message\" Against the Decision to Choose JNE Services in West Jakarta with the Elaboration Likelihood Model theory. This study uses a quantitative approach to the type of explanatory research. With the survey method by distributing questionnaires to 196 respondents obtained from calculations using the purposive sampling technique. The data analysis technique used is a Likert scale with data analysis of multiple linear regression equations. The results of this study are customers who have research criteria only 161 respondents. There is an influence between Central Information Processing of 39.2% and Peripherals of 65.5%. And there is a joint influence on the Decision to Choose JNE Services by 68.4%. Based on the research results, the researcher gave a suggestion that the JNE social media team could focus the content delivered in the form of information packaged more simply and easily understood, although central information such as information related to tariffs, types of services including promo or discount programs still needed to be informed.","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43081063","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-08DOI: 10.22441/visikom.v18i2.9831
Venny Irliani Amanah
This research discusses the use of social media instagram KPK @KPK_RI. Social media is the fastest media in disseminating information because people can easily participate and share information using the internet network. This study uses a constructivism paradigm and qualitative descriptive by using a case study research method that aims to systematically explain a fact carefully. Data collection techniques with in-depth interviews and documentation. The pattern of using Instagram in the face of institutional crises, which leads to the statement of the leadership's attitude towards rejection of the revision of the Law which results in strategic changes in content management on Instagram @ official.kpk, the pattern of using Instagram during normal conditions and in crisis situations because it involves the content planning process until Publication gatekeeping flow adapts to demands as a channel of institutional crisis communication. In the crisis conditions of the change in the KPK law in September-October 2019, the Public Relations Bureau regulates the management strategy of Instagram @ official.kpk with a focus on content related to the revision of the KPK Law and optimizing Instagram features. Starting from live Instagram, Instagram feed, and Instagram story to provide information to the public regarding points that weaken the KPK and build relationships with the public and restore public trust.
{"title":"POLA PEMANFAATAN INSTAGRAM DALAM SITUASI KRISIS PERUBAHAN KELEMBAGAAN: KOMISI PEMBERANTASAN KORUPSI DAN PERUBAHAN UNDANG-UNDANG","authors":"Venny Irliani Amanah","doi":"10.22441/visikom.v18i2.9831","DOIUrl":"https://doi.org/10.22441/visikom.v18i2.9831","url":null,"abstract":"This research discusses the use of social media instagram KPK @KPK_RI. Social media is the fastest media in disseminating information because people can easily participate and share information using the internet network. This study uses a constructivism paradigm and qualitative descriptive by using a case study research method that aims to systematically explain a fact carefully. Data collection techniques with in-depth interviews and documentation. The pattern of using Instagram in the face of institutional crises, which leads to the statement of the leadership's attitude towards rejection of the revision of the Law which results in strategic changes in content management on Instagram @ official.kpk, the pattern of using Instagram during normal conditions and in crisis situations because it involves the content planning process until Publication gatekeeping flow adapts to demands as a channel of institutional crisis communication. In the crisis conditions of the change in the KPK law in September-October 2019, the Public Relations Bureau regulates the management strategy of Instagram @ official.kpk with a focus on content related to the revision of the KPK Law and optimizing Instagram features. Starting from live Instagram, Instagram feed, and Instagram story to provide information to the public regarding points that weaken the KPK and build relationships with the public and restore public trust.","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43451547","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：