This study investigates the capability of WC/C coatings to protect bearing bores against fretting wear when there is a lack of lubrication, a typical failure mechanism in bearings subjected to vibrations. Linear pin-on-disc and rotary oscillating block-on-ring tribological tests were carried out reproducing fretting conditions to evaluate the tribological performance and fretting resistance of the developed WC/C coating in comparison with those of the two common coatings currently employed to prevent this type of bearing failure, i.e. thin-dense chrome and fluoropolymer coatings. The friction forces generated under fretting conditions were evaluated, and a deep surface analysis of the tribosystems was carried out through different microscopic techniques in order to identify the wear mechanisms prevailing in each coating. Results suggested that WC/C coatings could be promising candidates to mitigate fretting damage, as they combine a low friction coefficient with good wear resistance. Furthermore, WC/C coatings constitute a more sustainable solution compared to the currently employed PTFE and chrome-based coatings, paving the way to a greener society.