The communication structure of a government is an area barely studied. This article intends to present academic perspectives to shape a structural organizational model of communication that is used as a reference in the evolutionary analysis of the communication of the Puerto Rico central government. It is concluded that the communication structure of the Government of Puerto Rico has presented significant structural modifications during six administrations that contain efficiencies, deficiencies and challenges for the management of its public communication.
{"title":"The Communication Structure of the Government of Puerto Rico; Evolution and Challenges","authors":"Rosa Sesentón","doi":"10.32870/cys.v2022.7735","DOIUrl":"https://doi.org/10.32870/cys.v2022.7735","url":null,"abstract":"The communication structure of a government is an area barely studied. This article intends to present academic perspectives to shape a structural organizational model of communication that is used as a reference in the evolutionary analysis of the communication of the Puerto Rico central government. It is concluded that the communication structure of the Government of Puerto Rico has presented significant structural modifications during six administrations that contain efficiencies, deficiencies and challenges for the management of its public communication.","PeriodicalId":112547,"journal":{"name":"Comunicación y Sociedad","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128360055","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article explores the evolution of Spanish teen series, broadcast by generalist televisions on VOD platforms from its beginning at 1997 to 2020. The sample includes 24 productions starring teenagers. The analysis carried out reveals the configuration of a subgenre of its own and its concern to address issues of interest to young audiences. A progressive dissociation between romantic love and sex is evidenced, as well as less dependence on the family and an increase in generational conflicts.
{"title":"History of teen series in Spain: evolution and characteristics","authors":"C. Lacalle, Beatriz Gómez, T. Hidalgo","doi":"10.32870/cys.v2021.7979","DOIUrl":"https://doi.org/10.32870/cys.v2021.7979","url":null,"abstract":"This article explores the evolution of Spanish teen series, broadcast by generalist televisions on VOD platforms from its beginning at 1997 to 2020. The sample includes 24 productions starring teenagers. The analysis carried out reveals the configuration of a subgenre of its own and its concern to address issues of interest to young audiences. A progressive dissociation between romantic love and sex is evidenced, as well as less dependence on the family and an increase in generational conflicts.","PeriodicalId":112547,"journal":{"name":"Comunicación y Sociedad","volume":"226 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123152573","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-06DOI: 10.32870/cys.v2021.87750
Esther Martínez Pastor, Marian Blanco-Ruiz, Ricardo Vizcaíno Pérez
The aim of this study is to analyze the type of family represented on YouTube channels starring by children under 14 in Spain, the United States and the United Kingdom. A total of 450 videos from 15 channels have been randomly selected between the years 2016-2018 and a content analysis is applied. The results show that the media representation of family members continues to maintain the traditional family structure, cultural differences in how the family participates in the videos according to the country and the presence of the father or mother as a co-star.
{"title":"Representation of the family in the YouTube channels of content-creator kids. A comparative analysis of Spain, the United States, and the United Kingdom","authors":"Esther Martínez Pastor, Marian Blanco-Ruiz, Ricardo Vizcaíno Pérez","doi":"10.32870/cys.v2021.87750","DOIUrl":"https://doi.org/10.32870/cys.v2021.87750","url":null,"abstract":"The aim of this study is to analyze the type of family represented on YouTube channels starring by children under 14 in Spain, the United States and the United Kingdom. A total of 450 videos from 15 channels have been randomly selected between the years 2016-2018 and a content analysis is applied. The results show that the media representation of family members continues to maintain the traditional family structure, cultural differences in how the family participates in the videos according to the country and the presence of the father or mother as a co-star.","PeriodicalId":112547,"journal":{"name":"Comunicación y Sociedad","volume":"91 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133826569","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
J. A. Rodríguez-Camacho, Andrés Laguna-Tapia, Jens Bürger, Vania Landívar-Freire
We study international film flows between Bolivia and Latin America to explore the lack of Bolivian content on Netflix and its limited presence in other SVOD platforms. We characterize Netflix originals, third-party content, and recent Bolivian films, and develop a thematic analysis of their synopsis and genre description, completed with the results of a survey on the Bolivian consumption of streaming content. We identify common patterns in Netflix content and show how it differs from the more nationally minded Bolivian cinematic tradition. Our results point to a homogenizing effect SVOD platforms like Netflix might have on film productions.
{"title":"Content characterization of Latin American film productions on Netflix: a Bolivian perspective","authors":"J. A. Rodríguez-Camacho, Andrés Laguna-Tapia, Jens Bürger, Vania Landívar-Freire","doi":"10.32870/cys.v2021.8037","DOIUrl":"https://doi.org/10.32870/cys.v2021.8037","url":null,"abstract":"We study international film flows between Bolivia and Latin America to explore the lack of Bolivian content on Netflix and its limited presence in other SVOD platforms. We characterize Netflix originals, third-party content, and recent Bolivian films, and develop a thematic analysis of their synopsis and genre description, completed with the results of a survey on the Bolivian consumption of streaming content. We identify common patterns in Netflix content and show how it differs from the more nationally minded Bolivian cinematic tradition. Our results point to a homogenizing effect SVOD platforms like Netflix might have on film productions.","PeriodicalId":112547,"journal":{"name":"Comunicación y Sociedad","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122023450","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Aiming to examine Netflix’s strategies in its global expansion and based on the debates on the transnationalization of tv flows, we observe the platform’s presence in two peripheral markets: Brazil and South Korea. In both, we find similar tactics, such as the licensing and commissioning of local content and partnerships with national production companies. Although we identified a recent shift in the company’s strategies from Latin America towards the Asian market, we argue that it is imperative to deconstruct Netflix’s position as a mediator of narratives to and from the “rest of the world”.
{"title":"De São Paulo a Seúl: las estrategias de Netflix en los mercados periféricos","authors":"Melina Meimaridis, Daniela Mazur, Daniel Rios","doi":"10.32870/cys.v2021.8038","DOIUrl":"https://doi.org/10.32870/cys.v2021.8038","url":null,"abstract":"Aiming to examine Netflix’s strategies in its global expansion and based on the debates on the transnationalization of tv flows, we observe the platform’s presence in two peripheral markets: Brazil and South Korea. In both, we find similar tactics, such as the licensing and commissioning of local content and partnerships with national production companies. Although we identified a recent shift in the company’s strategies from Latin America towards the Asian market, we argue that it is imperative to deconstruct Netflix’s position as a mediator of narratives to and from the “rest of the world”.","PeriodicalId":112547,"journal":{"name":"Comunicación y Sociedad","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123379888","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Francisco A. Zurian, Francisco-José García-Ramos, Lucía-Gloria Vázquez-Rodríguez
This paper analyzes the series Sex Education’s role in the transnational dissemination of discourses on non-normative sexualities, equality and LGBTIQ+ diversity. From a LGBTIQ+ Studies perspective, a mixed design with non-experimental ex-post-facto methodology has been applied through transmedia measurement instruments and the ILGA World and Global Attitudes reports. Netflix –through Sex Education– is confirmed to transnationally spread values of diversity and LGBTIQ+ equality in countries without full social and legal protection for such diversity, promoting the construction of alternative subjectivities.
{"title":"Transnational Dissemination of Discourses on Non-normative Sexualities through Netflix: the Sex Education Case (2019-2020)","authors":"Francisco A. Zurian, Francisco-José García-Ramos, Lucía-Gloria Vázquez-Rodríguez","doi":"10.32870/cys.v2021.8041","DOIUrl":"https://doi.org/10.32870/cys.v2021.8041","url":null,"abstract":"This paper analyzes the series Sex Education’s role in the transnational dissemination of discourses on non-normative sexualities, equality and LGBTIQ+ diversity. From a LGBTIQ+ Studies perspective, a mixed design with non-experimental ex-post-facto methodology has been applied through transmedia measurement instruments and the ILGA World and Global Attitudes reports. Netflix –through Sex Education– is confirmed to transnationally spread values of diversity and LGBTIQ+ equality in countries without full social and legal protection for such diversity, promoting the construction of alternative subjectivities.","PeriodicalId":112547,"journal":{"name":"Comunicación y Sociedad","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125472072","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In this paper, I analyze the process of semiosis emergence from the semiotic point of view to clarify the implications it may have for the field of communication studies regarding the extension of its anthropocentric boundaries. The research is based on Peirce's semiotics and the theoretical framework of cybersemiotics, a transdisciplinary theory of communication, cognition, information, and signification.
{"title":"Communication, Semiosis, and Living Systems","authors":"Carlos Vidales","doi":"10.32870/cys.v2021.7932","DOIUrl":"https://doi.org/10.32870/cys.v2021.7932","url":null,"abstract":"In this paper, I analyze the process of semiosis emergence from the semiotic point of view to clarify the implications it may have for the field of communication studies regarding the extension of its anthropocentric boundaries. The research is based on Peirce's semiotics and the theoretical framework of cybersemiotics, a transdisciplinary theory of communication, cognition, information, and signification.","PeriodicalId":112547,"journal":{"name":"Comunicación y Sociedad","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115753299","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Julián Boix-Romero, María J. Vilaplana-Aparicio, M. J. Ortiz
Advertising has encountered an obstacle with the proliferation of platforms like Netflix and this has sparked a boost in product placement. Through a content analysis, this exploratory study examines the use of product placement in three of Netflix’s original series, to understand how it behaves on this platform. The results indicate that it is a settled formula, but that the type of location or the number of marks is determined by the plot. Likewise, the fact that the audience is not restricted to a specific country seems to favor the presence of global brands.
{"title":"Product placement analysis in three Netflix original series","authors":"Julián Boix-Romero, María J. Vilaplana-Aparicio, M. J. Ortiz","doi":"10.32870/cys.v2021.8001","DOIUrl":"https://doi.org/10.32870/cys.v2021.8001","url":null,"abstract":"Advertising has encountered an obstacle with the proliferation of platforms like Netflix and this has sparked a boost in product placement. Through a content analysis, this exploratory study examines the use of product placement in three of Netflix’s original series, to understand how it behaves on this platform. The results indicate that it is a settled formula, but that the type of location or the number of marks is determined by the plot. Likewise, the fact that the audience is not restricted to a specific country seems to favor the presence of global brands.","PeriodicalId":112547,"journal":{"name":"Comunicación y Sociedad","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134067269","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Netflix and the transnationalization of the audiovisual industry in the Ibero-American space","authors":"M. T. García Leiva, L. A. Albornoz, Rodrigo Gómez","doi":"10.32870/cys.v2021.8238","DOIUrl":"https://doi.org/10.32870/cys.v2021.8238","url":null,"abstract":"","PeriodicalId":112547,"journal":{"name":"Comunicación y Sociedad","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130344668","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The aim of this article is to analyze the development of Netflix in Argentina, showing its market penetration, its business strategies, the regulatory framework in which it operates, its content offerings and its subscribers’ consumption. Regarding the menu they offer, the analysis focuses on the “Netflix Originals” section, where the company includes the contents they consider most attractive. The main hypothesis is that the accelerated expansion that the platform has had in Argentina, strengthened by agreements with the main telephone and pay tv companies, has not been accompanied by a specific strategy to develop the production of local contents.
{"title":"Netflix in Argentina: accelerated expansión and little local production","authors":"Guillermo Mastrini, Fernando Krakowiak","doi":"10.32870/CYS.V2021.7915","DOIUrl":"https://doi.org/10.32870/CYS.V2021.7915","url":null,"abstract":"The aim of this article is to analyze the development of Netflix in Argentina, showing its market penetration, its business strategies, the regulatory framework in which it operates, its content offerings and its subscribers’ consumption. Regarding the menu they offer, the analysis focuses on the “Netflix Originals” section, where the company includes the contents they consider most attractive. The main hypothesis is that the accelerated expansion that the platform has had in Argentina, strengthened by agreements with the main telephone and pay tv companies, has not been accompanied by a specific strategy to develop the production of local contents.","PeriodicalId":112547,"journal":{"name":"Comunicación y Sociedad","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114381359","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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