首页 > 最新文献

Actual Problems of Economics最新文献

英文 中文
ECONOMIC ASPECTS OF PROFESSIONAL ADAPTATION OF THE STAFF OF ORGANIZATIONS IN MODERN CONDITIONS (IN MANUFACTURING ENTERPRISES) 现代条件下(制造企业)组织人员职业适应的经济方面
Pub Date : 2022-01-01 DOI: 10.32752/1993-6788-2022-1-247-71-79
Vitaliy Tymoshenko
The article is devoted to issues of professional adaptation at enterprises of the production sphere. It was determined that this is primarily adaptation, getting used to the requirements of the profession and to new working conditions. In today's fast-paced environment, adaptation has become a significant factor that continues to grow for both companies and their employees. Enterprises will achieve high economic development only if there are purposeful employees with developed general and professional competencies. These are means of ensuring continuous, necessary professional education and adaptation of personnel to different conditions. It is substantiated that a large number of Ukrainian enterprises found themselves in difficult socio-economic conditions, which led to the problem of personnel development. In today's fast-paced environment, adaptation has become a significant factor that continues to grow for both businesses and their employees. It has been proven that the implementation of primary adaptation to increase the efficiency of work preserves employees, qualified personnel, increases their loyalty and job satisfaction, reduces: staff turnover, material costs for the selection and training of employees. If the enterprise does not have a professional adaptation program, it can lead to: suspension of production and management processes; high level of employee stress; reduction of the atmosphere in the team; formation of a negative employer brand. It is suggested that in order to minimize all these risks, it is worth developing a program of professional adaptation, which includes the following stages: assessment of the level of preparedness of the candidate; orientation; effective adaptation; functioning. Program adaptation will contribute not only to learning about values, norms and rules of behavior at enterprises, but also orients to the correct interpretation of the events taking place, helping to professionally restore one's behavior accordingly. Adaptation of personnel should be oriented to the final system and individual goals of employee training.
本文主要探讨生产领域企业的职业适应问题。确定这主要是适应,适应职业的要求和新的工作条件。在当今快节奏的环境中,适应已经成为公司和员工持续发展的一个重要因素。只有拥有目标明确、综合能力和专业能力发达的员工,企业才能实现经济的高速发展。这些都是确保持续的、必要的专业教育和使人员适应不同情况的手段。有证据表明,许多乌克兰企业处于困难的社会经济条件中,这导致了人员发展问题。在当今快节奏的环境中,适应已成为企业和员工持续增长的重要因素。实践证明,初级适应的实施提高了工作效率,留住了员工,留住了合格的人才,提高了员工的忠诚度和工作满意度,减少了员工流失率,减少了员工选拔和培训的材料成本。如果企业没有专业的适应方案,可能会导致:生产经营过程暂停;员工压力大;减少团队气氛;负面雇主品牌的形成。建议,为了最大限度地减少这些风险,有必要制定一个专业适应计划,该计划包括以下几个阶段:评估候选人的准备水平;取向;有效的适应;功能。项目适应不仅有助于了解企业的价值观、行为规范和规则,还有助于正确解释发生的事件,有助于专业地恢复个人的行为。人员的适应应以员工培训的最终系统和个人目标为导向。
{"title":"ECONOMIC ASPECTS OF PROFESSIONAL ADAPTATION OF THE STAFF OF ORGANIZATIONS IN MODERN CONDITIONS (IN MANUFACTURING ENTERPRISES)","authors":"Vitaliy Tymoshenko","doi":"10.32752/1993-6788-2022-1-247-71-79","DOIUrl":"https://doi.org/10.32752/1993-6788-2022-1-247-71-79","url":null,"abstract":"The article is devoted to issues of professional adaptation at enterprises of the production sphere. It was determined that this is primarily adaptation, getting used to the requirements of the profession and to new working conditions. In today's fast-paced environment, adaptation has become a significant factor that continues to grow for both companies and their employees. Enterprises will achieve high economic development only if there are purposeful employees with developed general and professional competencies. These are means of ensuring continuous, necessary professional education and adaptation of personnel to different conditions. It is substantiated that a large number of Ukrainian enterprises found themselves in difficult socio-economic conditions, which led to the problem of personnel development. In today's fast-paced environment, adaptation has become a significant factor that continues to grow for both businesses and their employees. It has been proven that the implementation of primary adaptation to increase the efficiency of work preserves employees, qualified personnel, increases their loyalty and job satisfaction, reduces: staff turnover, material costs for the selection and training of employees. If the enterprise does not have a professional adaptation program, it can lead to: suspension of production and management processes; high level of employee stress; reduction of the atmosphere in the team; formation of a negative employer brand. It is suggested that in order to minimize all these risks, it is worth developing a program of professional adaptation, which includes the following stages: assessment of the level of preparedness of the candidate; orientation; effective adaptation; functioning. Program adaptation will contribute not only to learning about values, norms and rules of behavior at enterprises, but also orients to the correct interpretation of the events taking place, helping to professionally restore one's behavior accordingly. Adaptation of personnel should be oriented to the final system and individual goals of employee training.","PeriodicalId":115867,"journal":{"name":"Actual Problems of Economics","volume":"33 7-8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131877654","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
SOCIAL AND INSTITUTIONAL DETERMINANTS OF DIGITAL FINANCIAL INCLUSION IN AFRICA: A SYSTEM GMM APPROACH 非洲数字金融普惠的社会和制度决定因素:系统GMM方法
Pub Date : 2022-01-01 DOI: 10.32752/1993-6788-2022-1-247-52-65
O. Evans
African nations have shown remarkable promise in digital financial services in recent years. However, much more remains to be done. Given this background, this study empirically investigates the social and institutional determinants of digital financial inclusion for a panel of 42 African countries using system GMM for the period 1995-2018. The empirical results show that social factors such as literacy, infrastructure, unemployment rate and standard of living have significant influence on digital financial inclusion. These results suggest that social realities matter for digital financial services. Equally, institutional factors such as political stability and absence of violence, control of corruption, regulatory quality, government effectiveness and rule of law have statistically significant and positive effects. These results suggest that better governance and better institutions correlate with faster digital financial inclusion. The estimates are robust to changes in estimation methods.
近年来,非洲国家在数字金融服务方面表现出了令人瞩目的前景。然而,还有很多工作要做。在此背景下,本研究在1995-2018年期间使用系统GMM对42个非洲国家的小组进行了实证调查,探讨了数字金融普惠的社会和制度决定因素。实证结果表明,识字率、基础设施、失业率和生活水平等社会因素对数字普惠金融有显著影响。这些结果表明,社会现实对数字金融服务至关重要。同样,政治稳定和无暴力、控制腐败、监管质量、政府效率和法治等制度因素也具有统计上显著的积极影响。这些结果表明,更好的治理和更好的制度与更快的数字普惠金融相关。估计对估计方法的变化具有鲁棒性。
{"title":"SOCIAL AND INSTITUTIONAL DETERMINANTS OF DIGITAL FINANCIAL INCLUSION IN AFRICA: A SYSTEM GMM APPROACH","authors":"O. Evans","doi":"10.32752/1993-6788-2022-1-247-52-65","DOIUrl":"https://doi.org/10.32752/1993-6788-2022-1-247-52-65","url":null,"abstract":"African nations have shown remarkable promise in digital financial services in recent years. However, much more remains to be done. Given this background, this study empirically investigates the social and institutional determinants of digital financial inclusion for a panel of 42 African countries using system GMM for the period 1995-2018. The empirical results show that social factors such as literacy, infrastructure, unemployment rate and standard of living have significant influence on digital financial inclusion. These results suggest that social realities matter for digital financial services. Equally, institutional factors such as political stability and absence of violence, control of corruption, regulatory quality, government effectiveness and rule of law have statistically significant and positive effects. These results suggest that better governance and better institutions correlate with faster digital financial inclusion. The estimates are robust to changes in estimation methods.","PeriodicalId":115867,"journal":{"name":"Actual Problems of Economics","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128116263","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
EMPIRICAL ANALYSIS OF THE INFLUENCE OF TRADE OPENNESS ON ECONOMIC GROWTH: A CASE STUDY OF YEMEN 贸易开放对经济增长影响的实证分析:以也门为例
Pub Date : 2022-01-01 DOI: 10.32752/1993-6788-2022-1-247-6-51
Nadeem Nadeem Aljonaid, F. Qin, Mohammed Delwar Hussain
In spite of the early promise of the premise that open economies committed to liberated trade reform program are supposed to grow faster than closed economies, recent experience suggests that not all open economies with trade reforms program have been as successful as anticipated. The current study major intend is to conduct further empirical investigation for more factors in relation to this concern and provide new evidence revealing the extent to which the efficiency of trade openness on economic growth in developing countries, is influenced by the implementation of economic reform programs. Therefore ,this study aims to explore the empirical relationship between trade openness (liberalisation) and economic growth in the case of Yemen taking into consideration the most modern modelling and econometric specification of trade compositions effects. It incorporates trade openness in the models as endogenous variables, utilising three indicators as proxies for trade openness measures, namely, imports, exports and trade volumes (exports + imports) in the augmented production function framework of Mankiw. It also incorporated more political and social factors. As for the estimation strategy, we initially checked the stationarity properties of the data by the Phillips Perron and augmented Dickey-Fuller unit root tests. Then, we used the autoregressive distributed lag (ARDL) model bounds and Johansen maximum likelihood approaches to test for cointegration. The vector error correction model (VECM) Granger causality was also implied to test the direction of the causality between trade liberalisation and economic growth. ARDL model and Johansen results confirmed the presence of cointegration between economic growth and trade openness and other independent variables. The results of structural analysis prove that the implemented trade reforms in Yemen was mitigated by some political and social factors. Results of VECM Granger causality provides clearer image and found empirical evidence in support of a bidirectional causal relationship between trade volume and imports with the growth of gross domestic product (GDP) of Yemen, but a unidirectional causal relationship was found between exports and GDP growth. The VECM results also show that the effect of trade openness on growth tend to be over the long run with little evidence of a short-run relationship indicating that trade openness is estimated to have long run impact if some policies were implemented. The study recommends encouragement of foreign direct investment and various economic reforms policies shifting towards more imports for more productive uses in the local production and for activating internal exports. This strategy will also be helpful in reallocating economic growth.
尽管人们早先承诺,致力于自由贸易改革计划的开放经济体应该比封闭经济体增长得更快,但最近的经验表明,并非所有实施贸易改革计划的开放经济体都像预期的那样成功。本研究的主要意图是对与此相关的更多因素进行进一步的实证调查,并提供新的证据,揭示发展中国家贸易开放对经济增长的效率在多大程度上受到经济改革方案实施的影响。因此,本研究旨在探讨贸易开放(自由化)与也门经济增长之间的实证关系,同时考虑到贸易构成效应的最现代建模和计量经济学规范。本文将模型中的贸易开放程度作为内生变量,利用Mankiw扩充生产函数框架中的进口、出口和贸易量(出口+进口)三个指标作为贸易开放措施的代理指标。它还纳入了更多的政治和社会因素。对于估计策略,我们首先通过Phillips Perron和augmented Dickey-Fuller单位根检验来检查数据的平稳性。然后,我们使用自回归分布滞后(ARDL)模型边界和Johansen最大似然方法来检验协整。运用向量误差修正模型(VECM)格兰杰因果关系检验贸易自由化与经济增长之间的因果关系方向。ARDL模型和Johansen结果证实了经济增长与贸易开放等自变量之间存在协整关系。结构分析的结果证明,也门实施的贸易改革受到一些政治和社会因素的影响。VECM格兰杰因果关系的结果提供了更清晰的图像,并找到了经验证据,支持也门的贸易额和进口与国内生产总值(GDP)增长之间存在双向因果关系,但出口与GDP增长之间存在单向因果关系。VECM的结果还表明,贸易开放对增长的影响往往是长期的,几乎没有证据表明短期关系表明,如果实施一些政策,贸易开放估计会产生长期影响。该研究报告建议鼓励外国直接投资和各种经济改革政策,以便在当地生产中更有效地利用更多的进口和激活国内出口。这一战略也将有助于经济增长的再分配。
{"title":"EMPIRICAL ANALYSIS OF THE INFLUENCE OF TRADE OPENNESS ON ECONOMIC GROWTH: A CASE STUDY OF YEMEN","authors":"Nadeem Nadeem Aljonaid, F. Qin, Mohammed Delwar Hussain","doi":"10.32752/1993-6788-2022-1-247-6-51","DOIUrl":"https://doi.org/10.32752/1993-6788-2022-1-247-6-51","url":null,"abstract":"In spite of the early promise of the premise that open economies committed to liberated trade reform program are supposed to grow faster than closed economies, recent experience suggests that not all open economies with trade reforms program have been as successful as anticipated. The current study major intend is to conduct further empirical investigation for more factors in relation to this concern and provide new evidence revealing the extent to which the efficiency of trade openness on economic growth in developing countries, is influenced by the implementation of economic reform programs. Therefore ,this study aims to explore the empirical relationship between trade openness (liberalisation) and economic growth in the case of Yemen taking into consideration the most modern modelling and econometric specification of trade compositions effects. It incorporates trade openness in the models as endogenous variables, utilising three indicators as proxies for trade openness measures, namely, imports, exports and trade volumes (exports + imports) in the augmented production function framework of Mankiw. It also incorporated more political and social factors. As for the estimation strategy, we initially checked the stationarity properties of the data by the Phillips Perron and augmented Dickey-Fuller unit root tests. Then, we used the autoregressive distributed lag (ARDL) model bounds and Johansen maximum likelihood approaches to test for cointegration. The vector error correction model (VECM) Granger causality was also implied to test the direction of the causality between trade liberalisation and economic growth. ARDL model and Johansen results confirmed the presence of cointegration between economic growth and trade openness and other independent variables. The results of structural analysis prove that the implemented trade reforms in Yemen was mitigated by some political and social factors. Results of VECM Granger causality provides clearer image and found empirical evidence in support of a bidirectional causal relationship between trade volume and imports with the growth of gross domestic product (GDP) of Yemen, but a unidirectional causal relationship was found between exports and GDP growth. The VECM results also show that the effect of trade openness on growth tend to be over the long run with little evidence of a short-run relationship indicating that trade openness is estimated to have long run impact if some policies were implemented. The study recommends encouragement of foreign direct investment and various economic reforms policies shifting towards more imports for more productive uses in the local production and for activating internal exports. This strategy will also be helpful in reallocating economic growth.","PeriodicalId":115867,"journal":{"name":"Actual Problems of Economics","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123768991","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
DIGITAL TOOLS AND THEIR IMPACT ON IMPROVING THE REPUTATION MANAGEMENT OF A TOURIST DESTINATION 数字工具及其对提高旅游目的地声誉管理的影响
Pub Date : 2022-01-01 DOI: 10.32752/1993-6788-2022-1-247-63-70
Olena Chernega
The article considers the availability and use of digital tools to improve the reputation management of a tourist destination. Today, the tourism industry is undergoing a transformation in terms of changing the service, its implementation and consumption in connection with the integration of new technologies and changing public perception of the understanding of travel in today's rapidly changing economic processes. The author directly proposed and revealed the concept of "digitization of a tourist destination" within the article. The process of changes in the tourism industry in the world and in particular in Ukraine is considered in detail, on the example of the availability and use of digital products in order to influence the formation of reputable management of a tourist destination. These include geographic information systems, virtual tours, augmented reality, artificial intelligence, gamification, and more. It is noted that currently the new products for Ukraine are quests with elements of gamification, selfie parks, etc. With the help of virtual and augmented reality technologies, the tourism industry is becoming interesting, popular and in demand. Because if you plan to visit the location, you can view and be even more inspired and visit or recommend to visit a specific destination, museum, park, etc .; you can explore the inaccessible elements of the interior; revive historical facts, events, etc. In the course of researching the issue of the article, it was determined that the digitalization of the tourism industry directly proportionally affects the formation and improvement of the reputation of the tourist destination, and accordingly the formation of tourist flow and economic revenue to the destination. The digital transformation of the industry is giving birth to new, previously inaccessible destinations for travel, and many traditional tourist destinations are experiencing their second birth and modern approaches to the visualization and implementation of services within a tourist destination.
本文考虑了数字工具的可用性和使用,以提高旅游目的地的声誉管理。今天,旅游业正在经历一场转型,在改变服务、实施和消费方面,与新技术的整合以及在当今快速变化的经济进程中改变公众对旅游的理解。作者在文中直接提出并揭示了“旅游目的地数字化”的概念。以数字产品的可用性和使用为例,详细讨论了世界旅游业,特别是乌克兰旅游业的变化过程,以影响旅游目的地良好管理的形成。其中包括地理信息系统、虚拟旅游、增强现实、人工智能、游戏化等等。值得注意的是,目前乌克兰的新产品是带有游戏化、自拍公园等元素的任务。在虚拟现实和增强现实技术的帮助下,旅游业正变得有趣、受欢迎和有需求。因为如果你计划去那个地方,你可以看到并得到更多的启发,去参观或推荐去一个特定的目的地,博物馆,公园等;你可以探索室内难以接近的元素;重现历史事实、事件等。在本文问题的研究过程中,确定了旅游产业的数字化程度成正比地影响着旅游目的地声誉的形成和提升,进而影响着旅游流量的形成和旅游目的地的经济收入。旅游业的数字化转型正在催生新的、以前无法进入的旅游目的地,许多传统旅游目的地正在经历第二次重生,并采用现代方法在旅游目的地内实现服务的可视化和实施。
{"title":"DIGITAL TOOLS AND THEIR IMPACT ON IMPROVING THE REPUTATION MANAGEMENT OF A TOURIST DESTINATION","authors":"Olena Chernega","doi":"10.32752/1993-6788-2022-1-247-63-70","DOIUrl":"https://doi.org/10.32752/1993-6788-2022-1-247-63-70","url":null,"abstract":"The article considers the availability and use of digital tools to improve the reputation management of a tourist destination. Today, the tourism industry is undergoing a transformation in terms of changing the service, its implementation and consumption in connection with the integration of new technologies and changing public perception of the understanding of travel in today's rapidly changing economic processes. The author directly proposed and revealed the concept of \"digitization of a tourist destination\" within the article. The process of changes in the tourism industry in the world and in particular in Ukraine is considered in detail, on the example of the availability and use of digital products in order to influence the formation of reputable management of a tourist destination. These include geographic information systems, virtual tours, augmented reality, artificial intelligence, gamification, and more. It is noted that currently the new products for Ukraine are quests with elements of gamification, selfie parks, etc. With the help of virtual and augmented reality technologies, the tourism industry is becoming interesting, popular and in demand. Because if you plan to visit the location, you can view and be even more inspired and visit or recommend to visit a specific destination, museum, park, etc .; you can explore the inaccessible elements of the interior; revive historical facts, events, etc. In the course of researching the issue of the article, it was determined that the digitalization of the tourism industry directly proportionally affects the formation and improvement of the reputation of the tourist destination, and accordingly the formation of tourist flow and economic revenue to the destination. The digital transformation of the industry is giving birth to new, previously inaccessible destinations for travel, and many traditional tourist destinations are experiencing their second birth and modern approaches to the visualization and implementation of services within a tourist destination.","PeriodicalId":115867,"journal":{"name":"Actual Problems of Economics","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126242838","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
FEATURES OF THE DEVELOPMENT OF THE SERVICE INDUSTRY UNDER THE CONDITIONS OF THE EUROPEAN INTEGRATION VECTOR OF UKRAINE 欧洲一体化条件下乌克兰服务业发展特征分析
Pub Date : 2022-01-01 DOI: 10.32752/1993-6788-2022-1-247-79-87
I. Shtuler
In the modern conditions of development of Ukraine, structural economic changes and taking into account the active development of the hospitality industry, the special importance of researching the peculiarities of its development in the conditions of the European integration vector of Ukraine. Because in the conditions of the European integration vector, strategic management of all industries requires their constant monitoring in order to adjust the state and improve their development. The article summarizes and analyzes information about the peculiarities of the development of the hospitality industry in the conditions of the European integration vector of Ukraine. In the process of research, we found that the share of the service sector in the total volume of Ukraine's GDP is on average more than 50%, and such directions of the hospitality industry as the provision of accommodation services, food services; includes drinking establishments, event management, amusement parks, transportation, cruise lines, travel and additional sectors of the tourism industry - is also growing. It was established that the total share of the service sector in the economy of Ukraine as of 2020 and 2021 is about 50%, which is significantly less than in developed countries. Based on the results of the analysis of the data array, the dynamics of such shares of the service sector as "Temporary accommodation and food organization", "Activities in the field of administrative and auxiliary services" and "Art, sports, entertainment and recreation" in the total quarterly volume of services provided by enterprises of the service sector during 2019-2021 The highest share in terms of the volume of services provided by enterprises in the field of services to various consumers by types of economic activity in the regional breakdown for the 4 quarters of 2019 is characterized by such regions as: Kyiv, Odesa Region, and Sumy Region. Luhansk, Chernivtsi, and Khmelnytsky regions have the smallest share of the volume of services provided by enterprises in the field of services to various consumers by type of economic activity in the regional section for the 4 quarters of 2019. The article also analyzes statistical data on the number of the employed population by types of economic activity, in particular in the service sector, for the period 2019-2021. The service sector ranks third, after employment in agriculture, forestry and fishing, and industry in terms of the number of employed population. Construction is in fourth place by the number of employed people. The subject of further research may be the development of a Strategy or Program for managing changes in the service sector, taking into account the European integration vector of Ukraine.
在乌克兰发展的现代条件下,结构性经济变化并考虑到酒店业的积极发展,研究其发展的特殊性在乌克兰欧洲一体化矢量的条件下的特殊重要性。因为在欧洲一体化载体的条件下,各行业的战略管理需要对其进行不断的监控,以调整状态,促进发展。文章总结和分析了乌克兰在欧洲一体化矢量条件下酒店业发展的特殊性。在研究过程中,我们发现服务业在乌克兰GDP总量中所占的份额平均超过50%,酒店业如提供住宿服务、食品服务等方向;包括饮酒场所、活动管理、娱乐公园、交通、游轮、旅游和旅游业的其他部门——也在不断增长。据确定,截至2020年和2021年,乌克兰服务业在经济中的总份额约为50%,明显低于发达国家。根据数据阵列的分析结果,分析了“临时住宿和食品组织”、“行政和辅助服务领域的活动”和“艺术、体育、2019年4个季度,按经济活动类型划分的服务领域企业向各种消费者提供的服务量所占份额最高的地区包括:基辅、敖德萨地区和苏梅地区。2019年4季度,按经济活动类型划分,卢甘斯克、切尔诺夫茨和赫梅利尼茨基地区在服务领域的企业向各种消费者提供的服务量中所占份额最小。本文还分析了2019-2021年期间按经济活动类型(特别是服务业)划分的就业人口数量的统计数据。在就业人数方面,服务业排在第三位,仅次于农业、林业、渔业和工业。按就业人数计算,建筑业排名第四。进一步研究的主题可能是制定一项战略或计划,以管理服务部门的变化,考虑到乌克兰的欧洲一体化矢量。
{"title":"FEATURES OF THE DEVELOPMENT OF THE SERVICE INDUSTRY UNDER THE CONDITIONS OF THE EUROPEAN INTEGRATION VECTOR OF UKRAINE","authors":"I. Shtuler","doi":"10.32752/1993-6788-2022-1-247-79-87","DOIUrl":"https://doi.org/10.32752/1993-6788-2022-1-247-79-87","url":null,"abstract":"In the modern conditions of development of Ukraine, structural economic changes and taking into account the active development of the hospitality industry, the special importance of researching the peculiarities of its development in the conditions of the European integration vector of Ukraine. Because in the conditions of the European integration vector, strategic management of all industries requires their constant monitoring in order to adjust the state and improve their development. The article summarizes and analyzes information about the peculiarities of the development of the hospitality industry in the conditions of the European integration vector of Ukraine. In the process of research, we found that the share of the service sector in the total volume of Ukraine's GDP is on average more than 50%, and such directions of the hospitality industry as the provision of accommodation services, food services; includes drinking establishments, event management, amusement parks, transportation, cruise lines, travel and additional sectors of the tourism industry - is also growing. It was established that the total share of the service sector in the economy of Ukraine as of 2020 and 2021 is about 50%, which is significantly less than in developed countries. Based on the results of the analysis of the data array, the dynamics of such shares of the service sector as \"Temporary accommodation and food organization\", \"Activities in the field of administrative and auxiliary services\" and \"Art, sports, entertainment and recreation\" in the total quarterly volume of services provided by enterprises of the service sector during 2019-2021 The highest share in terms of the volume of services provided by enterprises in the field of services to various consumers by types of economic activity in the regional breakdown for the 4 quarters of 2019 is characterized by such regions as: Kyiv, Odesa Region, and Sumy Region. Luhansk, Chernivtsi, and Khmelnytsky regions have the smallest share of the volume of services provided by enterprises in the field of services to various consumers by type of economic activity in the regional section for the 4 quarters of 2019. The article also analyzes statistical data on the number of the employed population by types of economic activity, in particular in the service sector, for the period 2019-2021. The service sector ranks third, after employment in agriculture, forestry and fishing, and industry in terms of the number of employed population. Construction is in fourth place by the number of employed people. The subject of further research may be the development of a Strategy or Program for managing changes in the service sector, taking into account the European integration vector of Ukraine.","PeriodicalId":115867,"journal":{"name":"Actual Problems of Economics","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126382164","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ACTUAL PROBLEMS OF STOCK MARKET GLOBALIZATION FROM THE POSITION OF INSTITUTIONALISM 从制度主义的角度看股票市场全球化的现实问题
Pub Date : 2021-09-01 DOI: 10.32752/1993-6788-2021-1-243-244-6-17
Olha Kopylova, V. Baryshnikova
The problems of stock markets globalization using theoretical approaches and institutionalism tools have been investigated. The following problems have been identified: unlimited volume of stock information, which complicates the decision-making process; the possibility of including local stock institutions in global trading networks; the impact of transaction costs on the volatility of market prices for financial instruments; limited access of small and medium-sized businesses to global stock markets. It has been proved that the institutionalism tools and the network approach make it possible to form a more realistic architecture of the global stock market, to define and comprehensively analyze the relationship between elements of the traditional infrastructure.
本文运用理论方法和制度主义工具对股票市场全球化问题进行了研究。发现了以下问题:股票信息数量无限,使决策过程复杂化;将本地股票机构纳入全球交易网络的可能性;交易成本对金融工具市场价格波动的影响;中小企业进入全球股市的渠道有限。实践证明,制度主义工具和网络方法可以形成一个更现实的全球股票市场架构,定义和综合分析传统基础设施要素之间的关系。
{"title":"ACTUAL PROBLEMS OF STOCK MARKET GLOBALIZATION FROM THE POSITION OF INSTITUTIONALISM","authors":"Olha Kopylova, V. Baryshnikova","doi":"10.32752/1993-6788-2021-1-243-244-6-17","DOIUrl":"https://doi.org/10.32752/1993-6788-2021-1-243-244-6-17","url":null,"abstract":"The problems of stock markets globalization using theoretical approaches and institutionalism tools have been investigated. The following problems have been identified: unlimited volume of stock information, which complicates the decision-making process; the possibility of including local stock institutions in global trading networks; the impact of transaction costs on the volatility of market prices for financial instruments; limited access of small and medium-sized businesses to global stock markets. It has been proved that the institutionalism tools and the network approach make it possible to form a more realistic architecture of the global stock market, to define and comprehensively analyze the relationship between elements of the traditional infrastructure.","PeriodicalId":115867,"journal":{"name":"Actual Problems of Economics","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131724244","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
FORMATION OF TOURIST CLUSTERS AS A DIRECTION OF INCREASING THE COMPETITIVENESS OF THE REGIONAL HOSPITALITY INDUSTRY 形成旅游集群作为提高区域酒店业竞争力的方向
Pub Date : 2021-05-01 DOI: 10.32752/1993-6788-2021-1-239-6-16
L. Matviychuk, B. Smal’
The article is devoted to the development of the hospitality industry in Ukraine and the search for promising ways to increase its competitiveness in the regions of the country. The content and significance of the hospitality industry in the modern development of the regions are determined. The main indicators characterizing the dynamics of the hospitality industry have been studied. Such indicators include: the contribution of the tourism industry to GDP, the amount of tourist tax, the amount of capital investment in the field of temporary accommodation and catering. The analysis of trends in the hospitality industry showed significant regional disparities in key indicators in the regions of Ukraine. According to the World Travel and Tourism Council on the state of the hospitality industry in Ukraine, there has been a reduction in the overall contribution of travel and tourism to the country's employment. The directions and measures of strengthening the competitive advantages of the hospitality industry in the regions of Ukraine are determined. It is proved that promising areas of increasing the competitive advantages of the hospitality industry in modern conditions are cooperation of economic entities, increasing the level of industry funding, targeted use of funds from tourism fees in the regions, as well as the use of strategy and programming tools. in clusters, alliances, etc. It is determined that the most effective association is the formation and development of tourism clusters. Cluster policy as a tool for integrating Ukraine's tourism products into the global tourism market is common to most countries around the world. Formation and development of tourist clusters in the regions of Ukraine will allow to provide comprehensive services of high quality. This will strengthen the competitive advantages of the hospitality industry of Ukraine and integrate regional and national tourism products into the global tourism market.
本文致力于乌克兰酒店业的发展,并寻找有希望的方法来提高其在该国各地区的竞争力。确定了酒店业在区域现代发展中的内容和意义。研究了表征酒店业动态的主要指标。这些指标包括:旅游业对GDP的贡献,旅游税的金额,临时住宿和餐饮领域的资本投资金额。对酒店业趋势的分析表明,乌克兰各地区在关键指标方面存在显著的区域差异。根据世界旅游和旅游理事会关于乌克兰酒店业状况的报告,旅游和旅游业对该国就业的总体贡献有所减少。确定了加强乌克兰各地区酒店业竞争优势的方向和措施。事实证明,在现代条件下增加酒店业竞争优势的有希望的领域是经济实体的合作,提高行业资金水平,有针对性地使用区域旅游费用的资金,以及使用战略和规划工具。在集群、联盟等。确定了最有效的关联是旅游集群的形成和发展。集群政策作为将乌克兰旅游产品融入全球旅游市场的工具,是世界上大多数国家所共有的。在乌克兰各地区形成和发展旅游集群将能够提供高质量的综合服务。这将加强乌克兰酒店业的竞争优势,并将区域和国家旅游产品融入全球旅游市场。
{"title":"FORMATION OF TOURIST CLUSTERS AS A DIRECTION OF INCREASING THE COMPETITIVENESS OF THE REGIONAL HOSPITALITY INDUSTRY","authors":"L. Matviychuk, B. Smal’","doi":"10.32752/1993-6788-2021-1-239-6-16","DOIUrl":"https://doi.org/10.32752/1993-6788-2021-1-239-6-16","url":null,"abstract":"The article is devoted to the development of the hospitality industry in Ukraine and the search for promising ways to increase its competitiveness in the regions of the country. The content and significance of the hospitality industry in the modern development of the regions are determined. The main indicators characterizing the dynamics of the hospitality industry have been studied. Such indicators include: the contribution of the tourism industry to GDP, the amount of tourist tax, the amount of capital investment in the field of temporary accommodation and catering. The analysis of trends in the hospitality industry showed significant regional disparities in key indicators in the regions of Ukraine. According to the World Travel and Tourism Council on the state of the hospitality industry in Ukraine, there has been a reduction in the overall contribution of travel and tourism to the country's employment. The directions and measures of strengthening the competitive advantages of the hospitality industry in the regions of Ukraine are determined. It is proved that promising areas of increasing the competitive advantages of the hospitality industry in modern conditions are cooperation of economic entities, increasing the level of industry funding, targeted use of funds from tourism fees in the regions, as well as the use of strategy and programming tools. in clusters, alliances, etc. It is determined that the most effective association is the formation and development of tourism clusters. Cluster policy as a tool for integrating Ukraine's tourism products into the global tourism market is common to most countries around the world. Formation and development of tourist clusters in the regions of Ukraine will allow to provide comprehensive services of high quality. This will strengthen the competitive advantages of the hospitality industry of Ukraine and integrate regional and national tourism products into the global tourism market.","PeriodicalId":115867,"journal":{"name":"Actual Problems of Economics","volume":"365 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124590395","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
CONCEPTUALIZATION OF COST MANAGEMENT EFFICIENCY IN ANTI-CRISIS MANAGEMENT CONTINUITY OF RESTAURANT ENTERPRISES 餐饮企业反危机管理连续性中成本管理效率的概念化
Pub Date : 2021-02-28 DOI: 10.32752/1993-6788-2021-1-236-87-94
I. Shtuler
The article reveals the definition of conceptualization of cost management efficiency in crisis management of business continuity of restaurant enterprises. Each time new conditions and challenges require increased attention to cost management in crisis management of business continuity, both by the state and by the owners. It is established that the main goal in the crisis management of business continuity is to make a profit. It is at the expense of the received profit that the development of the enterprise is ensured, technical re-equipment and modernization takes place in order to achieve the competitive advantages of the restaurant enterprise. All this determines the importance of profit analysis and cost management in crisis management of business continuity. The study found that the conceptualization of a new or improved cost management system, it can be done only on the basis of determining the economic nature of costs and developing their rational classification. Conceptualization of cost management efficiency could provide the information needed to make effective management decisions in crisis management and ensure the efficiency and analytical continuity of the restaurant business It is proved that the conceptualization of cost management efficiency in anti-crisis management of business continuity is a component of further improvement of the process of managing their business activities and improving their financial results. Determined that the conceptualization of cost management efficiency in crisis management of business continuity should include a special function aimed at reorienting resources in order to most effectively develop them.
本文揭示了餐饮企业经营连续性危机管理中成本管理效率概念化的定义。每一次新的情况和挑战都要求国家和业主对业务连续性危机管理中的成本管理给予更多的关注。确定了业务连续性危机管理的主要目标是盈利。以获得的利润为代价,保证企业的发展,进行技术的再装备和现代化,以实现餐饮企业的竞争优势。这就决定了利润分析和成本管理在企业连续性危机管理中的重要性。研究发现,概念化一种新的或改进的成本管理制度,只能在确定成本的经济性质和制定其合理分类的基础上进行。成本管理效率的概念化可以为危机管理中有效的管理决策提供所需的信息,保证餐饮企业的效率和分析的连续性。事实证明,在反危机经营连续性管理中成本管理效率的概念化是进一步改进其经营活动管理过程和改善其财务结果的组成部分。确定业务连续性危机管理中的成本管理效率的概念化应包括旨在重新调整资源以最有效地开发资源的特殊功能。
{"title":"CONCEPTUALIZATION OF COST MANAGEMENT EFFICIENCY IN ANTI-CRISIS MANAGEMENT CONTINUITY OF RESTAURANT ENTERPRISES","authors":"I. Shtuler","doi":"10.32752/1993-6788-2021-1-236-87-94","DOIUrl":"https://doi.org/10.32752/1993-6788-2021-1-236-87-94","url":null,"abstract":"The article reveals the definition of conceptualization of cost management efficiency in crisis management of business continuity of restaurant enterprises. Each time new conditions and challenges require increased attention to cost management in crisis management of business continuity, both by the state and by the owners. It is established that the main goal in the crisis management of business continuity is to make a profit. It is at the expense of the received profit that the development of the enterprise is ensured, technical re-equipment and modernization takes place in order to achieve the competitive advantages of the restaurant enterprise. All this determines the importance of profit analysis and cost management in crisis management of business continuity. The study found that the conceptualization of a new or improved cost management system, it can be done only on the basis of determining the economic nature of costs and developing their rational classification. Conceptualization of cost management efficiency could provide the information needed to make effective management decisions in crisis management and ensure the efficiency and analytical continuity of the restaurant business It is proved that the conceptualization of cost management efficiency in anti-crisis management of business continuity is a component of further improvement of the process of managing their business activities and improving their financial results. Determined that the conceptualization of cost management efficiency in crisis management of business continuity should include a special function aimed at reorienting resources in order to most effectively develop them.","PeriodicalId":115867,"journal":{"name":"Actual Problems of Economics","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116941677","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
���������� ����������Ҳ �����˲��� ��������� �� ���������� ������-�����������
Pub Date : 2021-02-28 DOI: 10.32752/1993-6788-2021-1-236-79-86
Yuriy Cherednichenko, Anna Shtuler
The article reveals the definition of effective cost management as a tool for business consulting. It has been established that the cost management process is an important and control tool of business consulting. Since the successful development of the enterprise depends on effective cost management, an important issue is the size of the cost level and their optimal level necessary to ensure production. In the course of research it is established that formation of expenses of the basic activity of the enterprise is defined by set of its economic operations. These costs, in terms of business consulting, are aimed at ensuring the processes of production and operational nature. The generalized classification of expenses of the subject of business concerning consecutive functions of management process which is presented on the following signs, taking into account management functions is considered. Since in the cost management system in business consulting in the first place there is a causal relationship, the types of costs of the enterprise must be classified so that there is a clear relationship between the amount of costs and decisions made. Thus, from the standpoint of business consulting there is an opportunity to make decisions and apply business consulting tools to manage these costs. Based on the classifications of enterprise costs, the main content of management activities of business consulting services is formulated. It is determined that an important condition for the operation of the enterprise is such a tool of business consulting as cost management. It is determined that the cost management system is a process of purposeful formation of costs for their types, places and carriers with constant control of costs, their planning, analysis and promotion of their reduction, which should be effectively provided with information resources. Qualified management of enterprise costs requires the financial manager to have complete and reliable information about the object of management, including its absolute size, composition and structure.
本文揭示了作为企业咨询工具的有效成本管理的定义。成本管理过程是企业咨询的重要控制工具。由于企业的成功发展取决于有效的成本管理,一个重要的问题是成本水平的大小和它们的最优水平,以确保生产。在研究过程中,已经确定了企业基本活动费用的形成是由企业的一套经济操作决定的。这些费用,就业务咨询而言,旨在确保生产过程和业务性质。在考虑到管理职能的情况下,对涉及管理过程连续职能的业务主体的费用进行广义分类,分类如下:由于在企业咨询成本管理系统中首先存在着因果关系,因此企业成本的种类必须进行分类,以便成本的多少与所做的决策之间有明确的关系。因此,从业务咨询的角度来看,有机会做出决策并应用业务咨询工具来管理这些成本。在企业成本分类的基础上,制定了企业咨询服务管理活动的主要内容。确定了企业运行的一个重要条件是成本管理这样的商业咨询工具。确定成本管理系统是对成本的种类、场所和载体进行有目的的成本形成,并不断控制成本,对成本进行规划、分析和促进降低的过程,应有效地为成本管理系统提供信息资源。合格的企业成本管理要求财务管理者对管理对象拥有完整可靠的信息,包括其绝对规模、组成和结构。
{"title":"���������� ����������Ҳ �����˲��� ��������� �� ���������� ������-�����������","authors":"Yuriy Cherednichenko, Anna Shtuler","doi":"10.32752/1993-6788-2021-1-236-79-86","DOIUrl":"https://doi.org/10.32752/1993-6788-2021-1-236-79-86","url":null,"abstract":"The article reveals the definition of effective cost management as a tool for business consulting. It has been established that the cost management process is an important and control tool of business consulting. Since the successful development of the enterprise depends on effective cost management, an important issue is the size of the cost level and their optimal level necessary to ensure production. In the course of research it is established that formation of expenses of the basic activity of the enterprise is defined by set of its economic operations. These costs, in terms of business consulting, are aimed at ensuring the processes of production and operational nature. The generalized classification of expenses of the subject of business concerning consecutive functions of management process which is presented on the following signs, taking into account management functions is considered. Since in the cost management system in business consulting in the first place there is a causal relationship, the types of costs of the enterprise must be classified so that there is a clear relationship between the amount of costs and decisions made. Thus, from the standpoint of business consulting there is an opportunity to make decisions and apply business consulting tools to manage these costs. Based on the classifications of enterprise costs, the main content of management activities of business consulting services is formulated. It is determined that an important condition for the operation of the enterprise is such a tool of business consulting as cost management. It is determined that the cost management system is a process of purposeful formation of costs for their types, places and carriers with constant control of costs, their planning, analysis and promotion of their reduction, which should be effectively provided with information resources. Qualified management of enterprise costs requires the financial manager to have complete and reliable information about the object of management, including its absolute size, composition and structure.","PeriodicalId":115867,"journal":{"name":"Actual Problems of Economics","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129678372","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
VISUAL COMMUNICATION DESIGN IN HOSPITALITY 酒店视觉传达设计
Pub Date : 2021-02-28 DOI: 10.32752/1993-6788-2021-1-236-24-33
V. Kostynets, Andriy Balandiuk, Liubov Padiy
The article is devoted to the generalization of the design features of visual communication of hospitality brands. Visual communications is a separate field of design, which began to take shape in the 1950s. Its purpose was to study a set of problems related to the interaction of the system "man - environment", designed to organize spatial content. Visual communications of design have become an important component of the modern consumer market, finding its expression not only in advertising, but also in the image of the seller and the product itself. Visual communications have become a link between design, science and economics. Based on the results of the study, the authors analyzed the impact of visual communication design on the branding process in the HoReCa segment. The share of perception through visual images, signs, systems is incredibly large, and the formation of proper visual communication based on basic principles of perception, relevant images and associations helps to create a correct, comfortable and cost-effective space for promoting goods and services, including hotel and restaurant segment. The authors propose a classification of design elements of visual communication in the field of hospitality. There are three main time stages of design in the structure of brand design in the hospitality industry. The article identifies the features of the design of visual communication for the hotel and restaurant business. Elements of the brand, embodied in the design, form a system of visual communications, which begin to perform the functions assigned to them by corporate and marketing strategy. Objects that are visually perceived are less likely to cause hostility and more likely to form positive associations, which leads to better assimilation of information and memory, which is an important element in shaping consumer loyalty in the hospitality industry.
本文旨在概括酒店品牌视觉传达的设计特点。视觉传达是一个独立的设计领域,在20世纪50年代开始形成。其目的是研究一组与“人-环境”系统相互作用有关的问题,旨在组织空间内容。设计的视觉传达已经成为现代消费市场的重要组成部分,它不仅表现在广告中,而且表现在卖方和产品本身的形象中。视觉传达已经成为连接设计、科学和经济的纽带。基于研究结果,作者分析了视觉传达设计对HoReCa细分市场品牌化过程的影响。通过视觉图像、标志、系统的感知份额是非常大的,基于感知、相关图像和联想的基本原则形成适当的视觉传达有助于创造一个正确、舒适和具有成本效益的空间,以促进商品和服务,包括酒店和餐厅部分。作者提出了酒店领域视觉传达设计元素的分类。在酒店行业的品牌设计结构中,有三个主要的设计时间阶段。本文明确了酒店餐饮企业视觉传达设计的特点。品牌元素体现在设计中,形成一个视觉传达系统,开始执行企业和营销策略赋予它们的功能。视觉感知的对象不太可能引起敌意,更容易形成积极的联想,从而更好地吸收信息和记忆,这是塑造酒店行业消费者忠诚度的重要因素。
{"title":"VISUAL COMMUNICATION DESIGN IN HOSPITALITY","authors":"V. Kostynets, Andriy Balandiuk, Liubov Padiy","doi":"10.32752/1993-6788-2021-1-236-24-33","DOIUrl":"https://doi.org/10.32752/1993-6788-2021-1-236-24-33","url":null,"abstract":"The article is devoted to the generalization of the design features of visual communication of hospitality brands. Visual communications is a separate field of design, which began to take shape in the 1950s. Its purpose was to study a set of problems related to the interaction of the system \"man - environment\", designed to organize spatial content. Visual communications of design have become an important component of the modern consumer market, finding its expression not only in advertising, but also in the image of the seller and the product itself. Visual communications have become a link between design, science and economics. Based on the results of the study, the authors analyzed the impact of visual communication design on the branding process in the HoReCa segment. The share of perception through visual images, signs, systems is incredibly large, and the formation of proper visual communication based on basic principles of perception, relevant images and associations helps to create a correct, comfortable and cost-effective space for promoting goods and services, including hotel and restaurant segment. The authors propose a classification of design elements of visual communication in the field of hospitality. There are three main time stages of design in the structure of brand design in the hospitality industry. The article identifies the features of the design of visual communication for the hotel and restaurant business. Elements of the brand, embodied in the design, form a system of visual communications, which begin to perform the functions assigned to them by corporate and marketing strategy. Objects that are visually perceived are less likely to cause hostility and more likely to form positive associations, which leads to better assimilation of information and memory, which is an important element in shaping consumer loyalty in the hospitality industry.","PeriodicalId":115867,"journal":{"name":"Actual Problems of Economics","volume":"122 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129627088","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
期刊
Actual Problems of Economics
全部 Acc. Chem. Res. ACS Applied Bio Materials ACS Appl. Electron. Mater. ACS Appl. Energy Mater. ACS Appl. Mater. Interfaces ACS Appl. Nano Mater. ACS Appl. Polym. Mater. ACS BIOMATER-SCI ENG ACS Catal. ACS Cent. Sci. ACS Chem. Biol. ACS Chemical Health & Safety ACS Chem. Neurosci. ACS Comb. Sci. ACS Earth Space Chem. ACS Energy Lett. ACS Infect. Dis. ACS Macro Lett. ACS Mater. Lett. ACS Med. Chem. Lett. ACS Nano ACS Omega ACS Photonics ACS Sens. ACS Sustainable Chem. Eng. ACS Synth. Biol. Anal. Chem. BIOCHEMISTRY-US Bioconjugate Chem. BIOMACROMOLECULES Chem. Res. Toxicol. Chem. Rev. Chem. Mater. CRYST GROWTH DES ENERG FUEL Environ. Sci. Technol. Environ. Sci. Technol. Lett. Eur. J. Inorg. Chem. IND ENG CHEM RES Inorg. Chem. J. Agric. Food. Chem. J. Chem. Eng. Data J. Chem. Educ. J. Chem. Inf. Model. J. Chem. Theory Comput. J. Med. Chem. J. Nat. Prod. J PROTEOME RES J. Am. Chem. Soc. LANGMUIR MACROMOLECULES Mol. Pharmaceutics Nano Lett. Org. Lett. ORG PROCESS RES DEV ORGANOMETALLICS J. Org. Chem. J. Phys. Chem. J. Phys. Chem. A J. Phys. Chem. B J. Phys. Chem. C J. Phys. Chem. Lett. Analyst Anal. Methods Biomater. Sci. Catal. Sci. Technol. Chem. Commun. Chem. Soc. Rev. CHEM EDUC RES PRACT CRYSTENGCOMM Dalton Trans. Energy Environ. Sci. ENVIRON SCI-NANO ENVIRON SCI-PROC IMP ENVIRON SCI-WAT RES Faraday Discuss. Food Funct. Green Chem. Inorg. Chem. Front. Integr. Biol. J. Anal. At. Spectrom. J. Mater. Chem. A J. Mater. Chem. B J. Mater. Chem. C Lab Chip Mater. Chem. Front. Mater. Horiz. MEDCHEMCOMM Metallomics Mol. Biosyst. Mol. Syst. Des. Eng. Nanoscale Nanoscale Horiz. Nat. Prod. Rep. New J. Chem. Org. Biomol. Chem. Org. Chem. Front. PHOTOCH PHOTOBIO SCI PCCP Polym. Chem.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1