Pub Date : 1900-01-01DOI: 10.5057/JJSKE.TJSKE-D-18-00084
Masaharu Nomura, H. Arao, T. Hasegawa
Since movies consist of audio-visual events that evolve over time, affective responses toward them may also vary with time. Current typical measurements, however, capture affective responses toward movies only at certain times, usually after viewing. The purpose of the present study was to reveal temporal characteristics of audio-visual interaction, using a joystick to continuously measure interest in movies. Participants evaluated 70-second opening and action scenes by moving a joystick to their corresponding interest levels. Several unique patterns of audio-visual interaction were identified based on different time courses of affective responses to visual-only, auditory-only, and auditory-visual sequences. Interest in auditory-visual sequences was often higher than even the sum of participants’ interest in visual and auditory sequences. The effects of events and camera/editing techniques varied depending on the presentation modes. Our method provides a unique way to study audio-visual interaction and to measure temporal characteristics of interest in applied settings.
{"title":"Proposal for Continuous Measurement of Interest in Movies and Analysis of Temporal Characteristics of Audio-visual Interaction","authors":"Masaharu Nomura, H. Arao, T. Hasegawa","doi":"10.5057/JJSKE.TJSKE-D-18-00084","DOIUrl":"https://doi.org/10.5057/JJSKE.TJSKE-D-18-00084","url":null,"abstract":"Since movies consist of audio-visual events that evolve over time, affective responses toward them may also vary with time. Current typical measurements, however, capture affective responses toward movies only at certain times, usually after viewing. The purpose of the present study was to reveal temporal characteristics of audio-visual interaction, using a joystick to continuously measure interest in movies. Participants evaluated 70-second opening and action scenes by moving a joystick to their corresponding interest levels. Several unique patterns of audio-visual interaction were identified based on different time courses of affective responses to visual-only, auditory-only, and auditory-visual sequences. Interest in auditory-visual sequences was often higher than even the sum of participants’ interest in visual and auditory sequences. The effects of events and camera/editing techniques varied depending on the presentation modes. Our method provides a unique way to study audio-visual interaction and to measure temporal characteristics of interest in applied settings.","PeriodicalId":127268,"journal":{"name":"Transactions of Japan Society of Kansei Engineering","volume":"122 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122854568","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5057/jjske.tjske-d-20-00010
Peeraya Sripian, M. Ohkura, Kejkaew Thanasuan, Keiko Miyatake
Because the color of lipstick is important for total fashion image, we tried to analyze the characteristics of colors of lipsticks of popular brands especially for Japanese female students. Preparing a database consists of 294 color images obtained from websites of lipsticks, we performed statistical analyses such as distribution chart and decision tree for their RGB values. The analysis results show that “MAC has relatively different RGB values from other brands,” “The products with high R values tend to be CHANEL,” and some similarities between brands. Those successfully gave the subjective evidences for the empirical knowledge of the fashion expert.
{"title":"Characterization of Lipstick Brands by the Color Feature Analysis","authors":"Peeraya Sripian, M. Ohkura, Kejkaew Thanasuan, Keiko Miyatake","doi":"10.5057/jjske.tjske-d-20-00010","DOIUrl":"https://doi.org/10.5057/jjske.tjske-d-20-00010","url":null,"abstract":"Because the color of lipstick is important for total fashion image, we tried to analyze the characteristics of colors of lipsticks of popular brands especially for Japanese female students. Preparing a database consists of 294 color images obtained from websites of lipsticks, we performed statistical analyses such as distribution chart and decision tree for their RGB values. The analysis results show that “MAC has relatively different RGB values from other brands,” “The products with high R values tend to be CHANEL,” and some similarities between brands. Those successfully gave the subjective evidences for the empirical knowledge of the fashion expert.","PeriodicalId":127268,"journal":{"name":"Transactions of Japan Society of Kansei Engineering","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127108735","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5057/jjske.tjske-d-22-00018
K. Yasuda, W. Shiraki, H. Inomo
{"title":"Associative Image and Categorization of National Resilience Related Terms in the Construction Field","authors":"K. Yasuda, W. Shiraki, H. Inomo","doi":"10.5057/jjske.tjske-d-22-00018","DOIUrl":"https://doi.org/10.5057/jjske.tjske-d-22-00018","url":null,"abstract":"","PeriodicalId":127268,"journal":{"name":"Transactions of Japan Society of Kansei Engineering","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131383998","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5057/JJSKE.TJSKE-D-18-00046
Yukiko Nishizaki, Tamaki Nishiguchi
This study investigated the effect of quantity limited sales label on product attractiveness. Moreover the correlation between personal characteristics and the effect of limited sales labels were examined. It was showed that quantity limited sales labels given to products with a positive impression increase the attractiveness of the product. On the other hand, for products with a negative impression, it was found that the effect of the quantity limited sales labels was not obtained. And the effects of limited sales labels were not affected by personal characteristics.
{"title":"Improvement of Product Attractiveness by Quantity Limited Sales Labels","authors":"Yukiko Nishizaki, Tamaki Nishiguchi","doi":"10.5057/JJSKE.TJSKE-D-18-00046","DOIUrl":"https://doi.org/10.5057/JJSKE.TJSKE-D-18-00046","url":null,"abstract":"This study investigated the effect of quantity limited sales label on product attractiveness. Moreover the correlation between personal characteristics and the effect of limited sales labels were examined. It was showed that quantity limited sales labels given to products with a positive impression increase the attractiveness of the product. On the other hand, for products with a negative impression, it was found that the effect of the quantity limited sales labels was not obtained. And the effects of limited sales labels were not affected by personal characteristics.","PeriodicalId":127268,"journal":{"name":"Transactions of Japan Society of Kansei Engineering","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130218586","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5057/jjske.tjske-d-20-00031
H. Ochihara, Shinya Watanuki, Katsue Edo
734-8558, Japan Abstract : Though promoting early evacuation has been discussed in many disaster mitigation studies in the literature, late evacuation is still a main issue that we have to overcome. To solve these issues, we discuss about the necessity of a more sophisticated segmentation and effective communication. In this study, we aim to apply methodologies of marketing and consumer behavior to solve the evacuation issues. The Elaboration Likelihood Model (ELM), a representative consumer information processing model, was used for our conceptual framework. In our framework, Motives, Ability and fear emotion arousals were used as variables for segmentation. We found that there is different response tendency in each segment, which lead us to a confirmation that our fear emotion arousal framework using the ELM could explain the overall evacuation behavior. As a result, this study implicates that the theorical studies in marketing and consumer behavior could be applied in the
{"title":"Fear Emotion Arousal for Promoting Early Evacuations","authors":"H. Ochihara, Shinya Watanuki, Katsue Edo","doi":"10.5057/jjske.tjske-d-20-00031","DOIUrl":"https://doi.org/10.5057/jjske.tjske-d-20-00031","url":null,"abstract":"734-8558, Japan Abstract : Though promoting early evacuation has been discussed in many disaster mitigation studies in the literature, late evacuation is still a main issue that we have to overcome. To solve these issues, we discuss about the necessity of a more sophisticated segmentation and effective communication. In this study, we aim to apply methodologies of marketing and consumer behavior to solve the evacuation issues. The Elaboration Likelihood Model (ELM), a representative consumer information processing model, was used for our conceptual framework. In our framework, Motives, Ability and fear emotion arousals were used as variables for segmentation. We found that there is different response tendency in each segment, which lead us to a confirmation that our fear emotion arousal framework using the ELM could explain the overall evacuation behavior. As a result, this study implicates that the theorical studies in marketing and consumer behavior could be applied in the","PeriodicalId":127268,"journal":{"name":"Transactions of Japan Society of Kansei Engineering","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131266601","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5057/jjske.tjske-d-20-00044
T. Matsuoka, Toru Sago
: Soybean beverages are popular due to health consciousness of consumers, but soybean beverages, which have a high viscosity or a grassy smell, are less favored. Fine bubble processing for soybean beverages has attached much attention because of its ability to control their viscosity. However, it is not clear how fine bubble processing for soybean beverages affects consumer preferences. In this study, the effect of fine bubble processing on the drinkability of a soybean beverage was examined. As a result, it was found that fine bubble processing for soybean beverages affected the evaluation of drinking such as “mellowness”, “unique/peculiar”, and “ease of drinking”. From principal component analysis, drinking sensation of soybean beverages was expressed by two main components: “tasting” and “rich”. From the comparison between the unprocessed and processed samples, fine bubble processing made soybean beverages tastier and lighter.
{"title":"Influence of Fine Bubble Processing on the Characteristics of Soybean Beverages","authors":"T. Matsuoka, Toru Sago","doi":"10.5057/jjske.tjske-d-20-00044","DOIUrl":"https://doi.org/10.5057/jjske.tjske-d-20-00044","url":null,"abstract":": Soybean beverages are popular due to health consciousness of consumers, but soybean beverages, which have a high viscosity or a grassy smell, are less favored. Fine bubble processing for soybean beverages has attached much attention because of its ability to control their viscosity. However, it is not clear how fine bubble processing for soybean beverages affects consumer preferences. In this study, the effect of fine bubble processing on the drinkability of a soybean beverage was examined. As a result, it was found that fine bubble processing for soybean beverages affected the evaluation of drinking such as “mellowness”, “unique/peculiar”, and “ease of drinking”. From principal component analysis, drinking sensation of soybean beverages was expressed by two main components: “tasting” and “rich”. From the comparison between the unprocessed and processed samples, fine bubble processing made soybean beverages tastier and lighter.","PeriodicalId":127268,"journal":{"name":"Transactions of Japan Society of Kansei Engineering","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122979253","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5057/JJSKE.TJSKE-D-18-00080
Ayumi Muramatsu, Shohei Kobayashi, Y. Mizuno-Matsumoto
: This research aimed to investigate the effect that smartphones have on brain networks. The Subjects were 23 healthy adults (25.7 ± 5.64 years old). Five sessions with relax, pleasant, unpleasant, pleasant sentences, and unpleasant sentences, stimuli were conducted using a smartphone. The electroencephalography (EEG) was measured soon after the stimuli. The coherence analysis and the complex network analysis were conducted for EEG in the alpha2 wave band. In the stress-free group, the brain shows low network efficiency under relax or pleasant stimuli, and high network efficiency under unpleasant stimuli. In the stress group, there are no differences in network efficiency among any kinds of stimuli. In either group, the network efficiency under sentence stimuli is close to that under unpleasant stimuli. Our study using complex network analysis for the coherence value from EEG revealed that network efficiency of the brain depends on the category of emotional stimuli during smartphone operation.
{"title":"Complex Network Analysis of the Electroencephalography Elicited by Emotional Stimuli Presented on the Smartphone","authors":"Ayumi Muramatsu, Shohei Kobayashi, Y. Mizuno-Matsumoto","doi":"10.5057/JJSKE.TJSKE-D-18-00080","DOIUrl":"https://doi.org/10.5057/JJSKE.TJSKE-D-18-00080","url":null,"abstract":": This research aimed to investigate the effect that smartphones have on brain networks. The Subjects were 23 healthy adults (25.7 ± 5.64 years old). Five sessions with relax, pleasant, unpleasant, pleasant sentences, and unpleasant sentences, stimuli were conducted using a smartphone. The electroencephalography (EEG) was measured soon after the stimuli. The coherence analysis and the complex network analysis were conducted for EEG in the alpha2 wave band. In the stress-free group, the brain shows low network efficiency under relax or pleasant stimuli, and high network efficiency under unpleasant stimuli. In the stress group, there are no differences in network efficiency among any kinds of stimuli. In either group, the network efficiency under sentence stimuli is close to that under unpleasant stimuli. Our study using complex network analysis for the coherence value from EEG revealed that network efficiency of the brain depends on the category of emotional stimuli during smartphone operation.","PeriodicalId":127268,"journal":{"name":"Transactions of Japan Society of Kansei Engineering","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121417405","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5057/jjske.tjske-d-19-00046
Wonjoung Lee, N. Tanaka, K. Mochizuki, H. Oyabu
: We examined the correspondence between the subjective expression texture (psychological quality) and the physical information (physical quality) of the Urushi coatings. We applied black Natume which was coated with Urushi, cashew resin paint and polyurethane resin paint with semi matted-glossy coatings (brushing process and spraying process) as the samples, Psychological qualities were evaluated by three groups of subjects. For physical qualities, the glossiness, color, and the light reflection characteristics, via the prototyped optical measurement devices, have been assessed. As a result, a group of Urushi crafts specialists valued the characteristic texture of matted through semi matted-glossy coatings as “Mukkuri (swelling)” and “Atatakami (warm feeling)” and regarded as “Suki (favorite)” in the overall evaluation. These psychological qualities were considered to be related to the difference in L* value excluding regular reflection light in color measurement and the pixel value of the light reflection characteristic measurement by the optical measurement system manufactured, a trial based. And these differences were able to be characterized as an inherent of Urushi coatings which is not discovered in cashew resin paint and polyurethane resin paint.
{"title":"Relationship between Sensitivity Evaluation and Light Reflection Characteristics of Urushi (Asian lacquer) Coatings","authors":"Wonjoung Lee, N. Tanaka, K. Mochizuki, H. Oyabu","doi":"10.5057/jjske.tjske-d-19-00046","DOIUrl":"https://doi.org/10.5057/jjske.tjske-d-19-00046","url":null,"abstract":": We examined the correspondence between the subjective expression texture (psychological quality) and the physical information (physical quality) of the Urushi coatings. We applied black Natume which was coated with Urushi, cashew resin paint and polyurethane resin paint with semi matted-glossy coatings (brushing process and spraying process) as the samples, Psychological qualities were evaluated by three groups of subjects. For physical qualities, the glossiness, color, and the light reflection characteristics, via the prototyped optical measurement devices, have been assessed. As a result, a group of Urushi crafts specialists valued the characteristic texture of matted through semi matted-glossy coatings as “Mukkuri (swelling)” and “Atatakami (warm feeling)” and regarded as “Suki (favorite)” in the overall evaluation. These psychological qualities were considered to be related to the difference in L* value excluding regular reflection light in color measurement and the pixel value of the light reflection characteristic measurement by the optical measurement system manufactured, a trial based. And these differences were able to be characterized as an inherent of Urushi coatings which is not discovered in cashew resin paint and polyurethane resin paint.","PeriodicalId":127268,"journal":{"name":"Transactions of Japan Society of Kansei Engineering","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129341255","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5057/jjske.tjske-d-20-00004
H. Iwabuchi, H. Nunokawa, Yoshinao Itagaki
This study is aimed at constructing a system that recommends flowers for gardening beginners. The recommendation system recommends based on impression to flowers. This system can be used for EC (Electronic Commerce) sites. In this paper, an experiment was conducted as a preliminary step to construct a recommendation system. The first purpose of this paper is to clarify the difference between simple color and flower color. The second is to clarify what kind of flowers are likely to be purchased. As a result of factor analysis of the experimental results, it was found that the elements that make up the impression differ between flower colors and simple colors. As for the relationship between flower impression and purchase, it was found that the purchase probability increases when the impression value changes to a positive impression value.
{"title":"The Relationship between Impressions Received from Flowers and Purchasing Behavior","authors":"H. Iwabuchi, H. Nunokawa, Yoshinao Itagaki","doi":"10.5057/jjske.tjske-d-20-00004","DOIUrl":"https://doi.org/10.5057/jjske.tjske-d-20-00004","url":null,"abstract":"This study is aimed at constructing a system that recommends flowers for gardening beginners. The recommendation system recommends based on impression to flowers. This system can be used for EC (Electronic Commerce) sites. In this paper, an experiment was conducted as a preliminary step to construct a recommendation system. The first purpose of this paper is to clarify the difference between simple color and flower color. The second is to clarify what kind of flowers are likely to be purchased. As a result of factor analysis of the experimental results, it was found that the elements that make up the impression differ between flower colors and simple colors. As for the relationship between flower impression and purchase, it was found that the purchase probability increases when the impression value changes to a positive impression value.","PeriodicalId":127268,"journal":{"name":"Transactions of Japan Society of Kansei Engineering","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114570429","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5057/jjske.tjske-d-22-00063
Hideta Muramatsu, Y. Kohashi, Gaku Naoe
{"title":"船外機音質向上のための指標研究","authors":"Hideta Muramatsu, Y. Kohashi, Gaku Naoe","doi":"10.5057/jjske.tjske-d-22-00063","DOIUrl":"https://doi.org/10.5057/jjske.tjske-d-22-00063","url":null,"abstract":"","PeriodicalId":127268,"journal":{"name":"Transactions of Japan Society of Kansei Engineering","volume":"99 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125564196","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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