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An Empirical Study on Why Men and Women Deal with Stress Differently 男性和女性处理压力差异的实证研究
Pub Date : 2016-06-28 DOI: 10.18701/IMSMANTHAN.V11I01.6871
Naini Jain, Mohit Rastogi
In today’s competitive and changing environment every companyexpects its employees to act for achieving goals so that it attainssuccess in its venture. Such higher commitments may lead tostress.Stress can be defined as a person-environment relationship(Folkman, 1984; Lazarus, 1966). It is a process, a sequence ofevents that will lead to a particular end. Stress is the result ofimbalance between the physical and psychological demandsencountered and the response capability of the individuals, incase failure to meet he demands has important implications forthe individuals (McGrath 1970). Stress is s strong predictor ofvarious personal and work related outcomes.It is evident from history that Women are considered to be thecaretakers of others. In the recent study Doctors observed airritable bowel syndrome (IBS) in human beings out of which80% of them are women (July 13 2011, Times of India). This isdue to the fact that they often spend less time nurturing their ownemotional and physical needs. Conflict between the demandsand behaviors expected from the women in different roles isexpressed in the form of role stress that negatively influences thewell being of women and their performances in different workingareas.
在当今竞争激烈和不断变化的环境中,每个公司都希望员工为实现目标而行动,以便在企业中取得成功。如此高的承诺可能会导致压力。压力可以定义为一种人与环境的关系(Folkman, 1984;拉撒路,1966)。它是一个过程,一系列事件,将导致一个特定的结束。压力是生理和心理需求与个体的反应能力不平衡的结果,如果不能满足这些需求,对个体有重要的影响(McGrath 1970)。压力是各种个人和工作相关结果的有力预测因素。从历史上可以明显看出,妇女被认为是别人的照顾者。在最近的一项研究中,医生观察到人类患有肠易激综合征(IBS),其中80%是女性(2011年7月13日,印度时报)。这是因为他们经常花更少的时间来培养自己的情感和身体需求。不同角色对女性的要求和期望行为之间的冲突表现为角色压力,对女性在不同工作领域的幸福感和表现产生负面影响。
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引用次数: 0
An Insight into the Theoretical Perspectives of the Digital Media Strategies in the 21st Century Political Campaigns 21世纪政治竞选中数字媒体策略的理论视角透视
Pub Date : 2016-06-28 DOI: 10.18701/imsmanthan.v11i01.6883
Manawwar Alam
In recent years, digital media have become an integral part ofpolitical communication during election campaigns. Internet hasbecome an important platform for marginalized and fringedparties, candidates, groups and people to establish an alternativepolitical dialogue to a wider section of society which was earliernot possible for them.Social media has turned a great boom when concerned to connectpeople. It has enabled us find countless area specific people inone click to target them for a specific programme or scheme.Digital media has changed the pattern of election campaigning.Youth have now joined the campaign and become the part ofvoting.The Internet provides an arena of informing, involving, mobilizingand connecting activity among the political parties, politicalcandidates, party workers and followers and voters.New digital media has made it easier to get in touch, keep intouch with the party workers, prospective supporters and voters.The internet has become a vehicle through which the opinion ofcommon people can be expressed on matters normally reservedfor political leaders. The speed with which digital mediacommunication is being adopted by political parties,representatives and electoral candidates varies according tosocial, cultural, economic and democratic context.The digital media can enable both politicians and citizens tocommunicate and serve democratic activities, such as electioncampaigns.Most of the new media applications and platforms like face book,twitter, multimedia mobile telephones have been used by thepolitical parties and their candidates during elections.
近年来,数字媒体已成为竞选期间政治沟通的重要组成部分。互联网已经成为边缘化和边缘政党、候选人、团体和人民与更广泛的社会阶层建立替代政治对话的重要平台,这在以前是不可能的。在联系人们方面,社交媒体带来了巨大的繁荣。它使我们能够在一次点击中找到无数特定地区的人,并针对他们进行特定的计划或计划。数字媒体改变了竞选活动的模式。年轻人现在也加入了这场运动,成为投票的一部分。互联网为政党、政治候选人、政党工作人员、追随者和选民之间的活动提供了一个通报、参与、动员和联系的舞台。新的数字媒体使得与政党工作人员、潜在支持者和选民保持联系变得更加容易。互联网已经成为一种工具,普通人可以通过它来表达对通常只有政治领导人才能表达的问题的意见。政党、代表和选举候选人采用数字媒体传播的速度因社会、文化、经济和民主背景而异。数字媒体可以使政治家和公民进行交流,并为民主活动服务,如竞选活动。大多数新媒体应用和平台,如脸书、推特、多媒体手机,在选举期间被政党和他们的候选人使用。
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引用次数: 0
A Study of the Effectiveness of Media in Creating Awareness of Swachh Bharat Abhiyaan Amongst the Youth 媒体在青少年中培养“清洁印度”意识的有效性研究
Pub Date : 2016-06-28 DOI: 10.18701/IMSMANTHAN.V11I01.6882
Z. Rahman, D. Kishore
Swacch Bharat Abhiyaan has been launched by the Governmentof India to fight sanitation problems in the country. The youthare targeted to spread the message of the campaign. They willcarry it forward to all the citizens of the country. Both rural andurban youth are aware of the national cleanliness drive namely,Swacch Bharat Abhiyaan. Especially school and college studentsare made to participate in the drive through various activities tokeep the localities around them clean and green. Urgent needwas felt to make the youth of the nation more aware about thecampaign as youths can bring revolutionary changes in thecountry.The objectives of the study are to find out the awareness ofSwacch Bharat Abhiyaan amongst youth, know media that arebeing utilized by the youth and to get the views of the youth tomake the Abhiyaan successful.The study was done to find out the awareness about SwacchBharat Abhiyaan and to know the media effect on youth. Theresearch also gives the view points of the youngsters forincreasing the effectiveness of Swacch Bharat Abhiyaan. It isfound from the study that the youths from the age group of 18 to25 years are aware of sanitation drive.The authors made an attempt to identify certain effective ways topromote the national sanitation and cleanliness drive of theGovernment of India. In the process of collecting key findings,the study goes on to explore the preferred media for the publicityof the Abhiyaan. The effective media, the suggestions of the youthsare known to make the Abhiyaan effective and successful.
印度政府发起了一项名为Swacch Bharat Abhiyaan的计划,旨在解决该国的卫生问题。年轻人的目标是传播这场运动的信息。他们将把它发扬光大,传播给全国人民。农村和城市的年轻人都意识到全国的清洁运动,即Swacch Bharat Abhiyaan。特别是学校和大学生,通过各种活动来保持他们周围的地方清洁和绿色。迫切需要让全国的年轻人更加了解这场运动,因为年轻人可以给国家带来革命性的变化。这项研究的目的是找出年轻人对swacch Bharat Abhiyaan的认识,了解年轻人正在使用的媒体,并获得年轻人的意见,使Abhiyaan成功。这项研究是为了找出对swachchbharat Abhiyaan的认识,并了解媒体对年轻人的影响。研究还给出了年轻人对提高swachch Bharat Abhiyaan有效性的观点。研究发现,18至25岁年龄组的年轻人意识到卫生驱动。作者试图找出一些有效的方法来促进印度政府的国家卫生和清洁运动。在收集关键发现的过程中,研究继续探索阿比雅安宣传的首选媒体。众所周知,有效的媒体和年轻人的建议使阿比雅活动有效和成功。
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引用次数: 0
An Analysis of Object Oriented Testing Techniques 面向对象测试技术分析
Pub Date : 2016-06-28 DOI: 10.18701/IMSMANTHAN.V11I01.6876
Rashmi Sharma
In today’s fast pace world, large scale system design is soughtfor, and to fulfill this need Object-oriented paradigm is the solution.It includes various distinguished features that are not involvedin their conventional analogues.Example:Encapsulation, Polymorphism, Object instantiation, Persistence,Synchronization, Message Passing, Inheritance, and DynamicBinding etc.Hence, Testing for such programs becomes even more tediousthan that for stereotyped programs. In this paper we havediscussed about the testing being carried out in the ObjectOriented domain. In order to conform to this, several newmethodologies have been proposed like Scenario based testing,Deep structural testing, Surface structure testing, and fault-basedtechniques.
在当今快节奏的世界中,大规模的系统设计是需要的,而面向对象范式是满足这一需求的解决方案。它包括各种不同的特征,这些特征是传统的类似物所没有的。例如:封装、多态、对象实例化、持久化、同步化、消息传递、继承和动态绑定等。因此,测试这样的程序比测试模式化程序更加乏味。在本文中,我们讨论了在面向对象领域中进行的测试。为了符合这一点,已经提出了几种新的方法,如基于场景的测试,深层结构测试,表面结构测试和基于故障的技术。
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引用次数: 0
Data Mining: An Effec tive Tool in Customer Relationship Management 数据挖掘:客户关系管理的有效工具
Pub Date : 2016-06-28 DOI: 10.18701/IMSMANTHAN.V11I01.6869
Ruhi Lal, A. V. Lal, Shahid Khan
Data mining, a tool of modern marketing is used to understandthe behaviour pattern and future trends of purchase .It alsohelps in building relationship with customer. In marketing, Datamining plays very important role as it helps in data analysis andextraction of valuable information of customer related to theirpurchase decision. This paper aim to gain deep understandingof the subject. The purpose of this paper is to review theaccomplishment of data mining and in future providing directivesto the future researchers. The researcher aim to identify the roleof data mining in marketing and making strategies for customerrelationship and inspiring customer to stay loyal and buy again.Applying literature review as a methodology, the researcher aimto do systematic review and critical analysis of secondary datarelated to data mining to understand the concept clearly. Thecombining and synthesising of data is done at the time ofreanalysis in this research study. The researcher aspires to doreanalysis of data of literature review, research methods usedby different researchers, results and findings of similar studybased on data mining.
数据挖掘是现代市场营销的一种工具,用于了解购买行为模式和未来趋势,并有助于建立与客户的关系。数据挖掘在市场营销中扮演着非常重要的角色,它有助于数据分析和提取与客户购买决策相关的有价值的信息。本文旨在加深对这一主题的理解。本文的目的是回顾数据挖掘的成就,并为未来的研究人员提供指导。研究的目的是确定数据挖掘在市场营销和制定客户关系策略中的作用,并激发客户保持忠诚和再次购买。运用文献综述的方法,对与数据挖掘相关的二手数据进行系统的综述和批判性的分析,以清晰地理解数据挖掘的概念。在本研究中,数据的合并和综合是在再分析时完成的。研究者希望对文献综述的数据、不同研究者使用的研究方法、基于数据挖掘的类似研究的结果和发现进行重新分析。
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引用次数: 0
A Rigid Dichotomy Between Dcotors’ Cenrted Branding and Patients’ Centered Branding Efforts of Phramaceutical Products: An Evaluation of Proudct Education and Branding in the Context of Indian Pharmaceutical Industry 以医生为中心的品牌化与以患者为中心的药品品牌化:印度制药业背景下的产品教育与品牌化评价
Pub Date : 2016-06-16 DOI: 10.18701/IMSMANTHAN.V12I01.10346
Tahzeebul Hasan Siddiqui, S. Sharma
Pharmaceutical companies in India are growing day by day. Indian medicine market is considered as the cheapest in world. Indian health care services are famous in world. Due to industrial reforms the internal and international market is growing rapidly. In such market the need of branding and branding efforts are more challenging. It is always a subject of debate whether the branding of medicines should be doctors centered or patients centered. Present research paper evaluates these aspects of pharmaceutical products branding in India context.
印度的制药公司日益壮大。印度医药市场被认为是世界上最便宜的。印度的医疗保健服务世界闻名。由于工业改革,国内和国际市场正在迅速增长。在这样的市场中,品牌的需求和品牌的努力更具挑战性。药品的品牌应该以医生为中心还是以患者为中心一直是一个争论的话题。目前的研究论文评估这些方面的医药产品品牌在印度的背景下。
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引用次数: 0
A Studyof Effects Of Celebrity Enodrsement on Different Branding Aspects and Their Cumulative Effects on Consumer Buying in the Conext of Skin Care Products 名人代言对品牌不同方面的影响及其对护肤品消费者购买的累积效应研究
Pub Date : 2016-06-16 DOI: 10.18701/IMSMANTHAN.V11I02.7771
Mohd Ijlal Anjum, S. Sharma
The present study for comparison of aromatic crop tulsi (Ocimum basilicum) and cereal crop paddy (Orzya sativa) cultivation has been carried out at farmers’ field of Sitapur district of Uttar Pradesh. The tulsi is an essential oil bearing plant. Oil of this plant is highly valuable and is used in flavour, cosmetic and pharmaceuticals industry. Paddy has been cultivated in our country as a major food grain crop since long time. During the study period 50 farmers under cultivating tulsi and paddy has been selected from Sitapur District of Uttar Pradesh. The primary data were collected from the selected farmer’s field on profitability comparison between tulsi and paddy cultivation. Simple statistical tools and technique has been used for data analysis of the socio-economic profile, cost of cultivation, profitability. It has been observed during the study that tulsi gives higher returns over paddy. However, the input cost of paddy is higher than tulsi crop but the net return of tulsi was more profitable than paddy. The benefit cost ratio has been observed 2.70 and 1.34 of tulsi and paddy respectively. It is suggested from the study that maximum profit is generated through tulsi cultivation followed by paddy crop. This study can set an example of profitability model for entrepreneurship development in other part of country.
本研究在北方邦Sitapur地区的农民田间进行了芳香作物土尔西(Ocimum basilicum)和谷类作物水稻(Orzya sativa)种植的比较研究。郁金香是一种含油植物。这种植物的油具有很高的价值,用于香料、化妆品和制药工业。在我国,水稻作为一种主要的粮食作物已经种植了很长时间。在研究期间,从北方邦西塔普尔区选择了50名种植图尔西和水稻的农民。从选定的农户田间收集了土司与水稻种植的盈利比较的初步数据。已使用简单的统计工具和技术对社会经济状况、种植成本和盈利能力进行数据分析。在研究中观察到,tulsi比水稻具有更高的回报。稻谷的投入成本高于稻谷,但稻谷的净收益高于稻谷。结果表明,水稻和稻谷的效益成本比分别为2.70和1.34。研究结果表明,种植土豆丝后种植水稻田,可获得最大的效益。本研究可为我国其他地区创业发展的盈利模式提供借鉴。
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引用次数: 0
Impact of Consumers’ Impulse Buying Behaviour on FMCG Retailing: A Study based on Indian Retail Sector 消费者冲动购买行为对快速消费品零售的影响:基于印度零售业的研究
Pub Date : 2016-01-19 DOI: 10.18701/IMSMANTHAN.V10I2.8441
Aparajita Roy
Retailing in India has been one of the oldest occupations, which was initialized as family business, run by different members of the family for generations, engaged in mainly grocery, FMCG or apparel retailing. It was only after liberalization that organized retailing started spreading its wings and currently it is one of the most lucrative businesses contributing significantly to the country’s GDP. It was during the 2008 – 2011 recessionary phase that this industry underwent mild difficulties but since India was not majorly affected as the western world, the retail industry continued its growth trajectory. This study was conducted with the objective of understanding consumers’ responses to specific visual stimuli as presented by retailers from time to time within the store and also to find out the various factors that influence consumers’ monthly requirements of FMCG buying behavior from different organized and unorganized formats of retailing. Primary data was collected from 200 respondents across the city of Kolkata. Regression analysis, to establish relationship between variables and Factor Analysis, to identify various shopping factors were done by means of SPSS 20.
零售业在印度是最古老的职业之一,最初是家族企业,由家族的不同成员世代经营,主要从事杂货、快速消费品或服装零售。只有在自由化之后,有组织的零售业才开始展开翅膀,目前它是对国家GDP做出重大贡献的最赚钱的行业之一。在2008年至2011年的经济衰退阶段,这个行业经历了轻微的困难,但由于印度没有像西方世界那样受到重大影响,零售业继续其增长轨迹。本研究的目的是了解消费者对商店内零售商不时呈现的特定视觉刺激的反应,并从不同的有组织和无组织的零售形式中找出影响消费者每月快速消费品购买行为需求的各种因素。主要数据是从加尔各答市的200名受访者中收集的。运用SPSS 20进行回归分析,建立变量之间的关系,进行因子分析,确定各种购物因素。
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引用次数: 0
Developing a decision support enabled enterprise risk control framework for energy companies in India 为印度的能源公司开发决策支持的企业风险控制框架
Pub Date : 2016-01-19 DOI: 10.18701/IMSMANTHAN.V10I2.8443
N. Gupta
There is no assurance that an organiation will achieve their business goals as various factors which may be internal or external determines the success. Most of the time enterprise risk management is seen as compliance requirement. The root cause analysis reports of some the recent disasters in energy industry also point towards this by stating that risk control failure is one of the primary reason. It means companies energy companies spend significant time on developing risk registers and governance framework but lack a robust day to day monitoring and integrated reporting & alerts framework. The ultimate objective of any risk control framework is to eliminate or reducethe likelihood of a triggering event, avoid black swans and monitor key risk indices in real time to avoid surprises. This paper looks at the energy companies operating in India for some of the key reasons for not having an enterprise wide risk control & monitoring framework and provides a methodology on how it can be developed.
没有保证,一个组织将实现他们的商业目标的各种因素,可能是内部或外部决定的成功。大多数情况下,企业风险管理被视为合规需求。最近一些能源行业灾难的根本原因分析报告也指出了这一点,指出风险控制失败是主要原因之一。这意味着能源公司在开发风险登记和治理框架上花费了大量时间,但缺乏强大的日常监控和综合报告和警报框架。任何风险控制框架的最终目标都是消除或降低触发事件的可能性,避免黑天鹅事件,实时监控关键风险指标,避免意外。本文着眼于在印度运营的能源公司,寻找没有企业范围风险控制和监测框架的一些关键原因,并提供了如何开发该框架的方法。
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引用次数: 0
Defining and Describing “Multilayer Approach For Safe Social Networking” 定义和描述“安全社交网络的多层方法”
Pub Date : 2016-01-19 DOI: 10.18701/IMSMANTHAN.V10I2.8447
Neetu Singh, Gopanshi Garg, Harshita Sharma
Definition - Social media has become a pivotal and much used activity of modern wellbeing. But most social networking systems tend to threaten the privacy, security and health of two whomsoever it may concern. They are designed in a way to make one addicted. They do present a lot of complex features which are enabled by default and display big chunk of the data provided by the user publicly without any strict notice. Moreover, many 'useless' features of social media are squandering a lot of human effort. But categorizing the features of a social networking system into different modules level, which can be enabled or disabled according to the user's consent to make the whole experience comfortable and manageable is known as 'Multilayer approach for Safe Social Networking'.
定义-社交媒体已经成为现代幸福的关键和经常使用的活动。但大多数社交网络系统往往会威胁到两个人的隐私、安全和健康。它们的设计就是为了让人上瘾。它们确实呈现了许多复杂的功能,这些功能是默认启用的,并且在没有任何严格通知的情况下公开显示用户提供的大量数据。此外,社交媒体的许多“无用”功能正在浪费大量的人力。但将社交网络系统的功能分类为不同的模块级别,根据用户的同意可以启用或禁用,以使整个体验舒适和可管理,这被称为“安全社交网络的多层方法”。
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引用次数: 0
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The Journal of Innovations
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