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Marketing Strategies of a shoe's company in Vale dos Sinos /RS 中国淡水河谷某鞋业公司的市场营销策略
Pub Date : 2022-11-01 DOI: 10.31686/ijier.vol10.iss11.3997
Vítor Lorenz Martins, Paulo Roberto Martins, Suzana De Moura, Dusan Schreiber
 This work the theme is on innovation in marketing has as its aim to present and discuss marketing strategies developed by a shoe company in Vale dos Sinos/RS, focusing on innovation with its clients, and, consequently, increasing its sales. The analysis of such strategies suggests that they represent innovation not only for the company itself, but also for its clients that, by utilizing them, reduce its costs, the average time of receiving its products, and increases its profits. This company only utilizes these marketing strategies, so they are seen as innovative. Besides, they may be characterized as radical innovation, as they completely modify the company's relationship with its clients.  
这项工作的主题是在营销上的创新,其目的是提出和讨论由一家鞋业公司在淡水河谷开发的营销策略,专注于与客户的创新,因此,增加其销售。对这些策略的分析表明,它们不仅代表了公司本身的创新,而且也代表了客户的创新,通过利用它们,降低了公司的成本,缩短了接收产品的平均时间,增加了利润。这家公司只是利用了这些营销策略,所以他们被认为是创新的。此外,它们可能被描述为激进的创新,因为它们完全改变了公司与客户的关系。
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引用次数: 0
Early detection of weed in sugarcane using convolutional neural network 卷积神经网络在甘蔗杂草早期检测中的应用
Pub Date : 2022-11-01 DOI: 10.31686/ijier.vol10.iss11.4004
João Pedro dos Santos Verçosa, Flávio Henrique Dos Santos Silva, Fabrício Almeida Araújo, Regla Toujaguez la Rosa Massahud, Francisco Rafael Da Silva Pereira, Henrique Ravi Rocha de Carvalho Almeida, Marcus de Barros Braga, Arthur Costa Falcão Tavares
Weed infestation is an essential factor in sugarcane productivity loss. The use of remote sensing data in conjunction with Artificial Intelligence (AI) techniques, can lead the cultivation of sugarcane to a new level in terms of weed control. For this purpose, an algorithm based on Convolutional Neural Networks (CNN) was developed to detect, quantify, and map weeds in sugarcane areas located in the state of Alagoas, Brazil. Images of the PlanetScope satellite were subdivided, separated, trained in different scenarios, classified and georeferenced, producing a map with weed information included. Scenario one of the CNN training and test presented overall accuracy (0,983), and it was used to produce the final mapping of forest areas, sugarcane, and weed infestation. The quantitative analysis of the area (ha) infested by weed indicated a high probability of a negative impact on sugarcane productivity. It is recommended that the adequacy of CNN’s algorithm for Remotely Piloted Aircraft (RPA) images be carried out, aiming at the differentiation between weed species, as well as its application in the detection in areas with different culture crops
杂草侵害是甘蔗生产力损失的重要因素。遥感数据与人工智能(AI)技术的结合使用,可以将甘蔗种植在杂草控制方面提升到一个新的水平。为此,研究人员开发了一种基于卷积神经网络(CNN)的算法,用于检测、量化和绘制巴西阿拉戈斯州甘蔗地区的杂草。PlanetScope卫星的图像经过细分、分离、不同场景的训练、分类和地理参考,生成了一张包含杂草信息的地图。CNN训练和测试的场景一呈现出总体精度(0.983),并用于生成森林区域、甘蔗和杂草侵扰的最终地图。对杂草侵染面积(公顷)的定量分析表明,杂草侵染极有可能对甘蔗生产造成负面影响。建议对CNN算法在RPA (remote Piloted Aircraft,遥控飞行器)图像上的充分性进行研究,针对杂草种类的区分,以及在不同栽培作物地区的检测应用
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引用次数: 0
Amazon cities and climate change 亚马逊城市和气候变化
Pub Date : 2022-11-01 DOI: 10.31686/ijier.vol10.iss11.3994
Ilsa M. Valois, Elizabeth Cartaxo
Manaus, due to the growth process it has undergone in recent decades, is among the cities with a high level of environmental vulnerability. According to the IPCC 6th Climate Change Report, the impacts of climate change will hit hardest the poor populations with limited adaptive capacity. This article shows the IPCC's warnings about the risks of global warming, the great inequalities in the distribution of Amazonian populations, and the seriousness of the increase in deforestation and greenhouse gas emissions that compromise the lives not only of the region's inhabitants, but of the planet as a whole. Moreover, it emphasizes the need for urgent solutions in order to contain the degradation process of the Amazon rainforest, actions that include defending the Amazonian biome and the objective and efficient confrontation of the problems of pollutant emissions, through energy efficiency practices.
由于玛瑙斯在近几十年的发展过程,它是环境高度脆弱的城市之一。根据IPCC第六次气候变化报告,气候变化对适应能力有限的贫困人口的影响最大。这篇文章展示了IPCC关于全球变暖风险的警告,亚马逊人口分布的巨大不平等,以及森林砍伐和温室气体排放增加的严重性,这些不仅危及该地区居民的生活,而且危及整个地球的生活。此外,它强调需要紧急解决办法,以遏制亚马逊雨林的退化过程,采取行动,包括捍卫亚马逊生物群落,并通过提高能源效率的做法客观和有效地对付污染物排放的问题。
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引用次数: 0
The use of modelling to determine the limiting conditions for resuming soil loading by tractor in an area of sugar cane under reduced tillage 使用模型来确定在减少耕作的甘蔗地区拖拉机恢复土壤负荷的限制条件
Pub Date : 2022-11-01 DOI: 10.31686/ijier.vol10.iss11.3801
Ana Laura Filho de Araújo, Cristiano Márcio Alves de Souza, Sálvio Napoleão Soares Arcoverde, Paulo Alexandre Graciano Maciak, Andrés Hideki Tanaka Suárez
The marked growth of the sugar and alcohol sector has promoted an increase in the fleet of heavy agricultural vehicles to meet the demand for commodities; however, the intense traffic of machines in areas of insufficient soil moisture has resulted in compaction, compromising the productivity of the sugar cane. In order to determine the optimal conditions for resuming the use of tractors under a reduced tillage system, the bearing capacity was evaluated and stress distribution was modelled in a dystroferric Red Latosol cultivated with sugar cane. Soil sampling was carried out during the first ratoon crop at 120 days, using metallic cylinders installed at a depth of 0.05 m in the crop rows and 0.15 m between rows. The samples were submitted to the uniaxial compression test to determine the preconsolidation pressure of the soil. The reduced tillage gave the lowest bearing capacity at the soil surface (0.05 m), while the highest values ​​were found at a depth of 0.15 m. The bearing capacity proved to be an efficient indicator for analysing the structural degradation of the soil by demonstrating the compressibility of the various layers and sampling positions resulting from reduced tillage and the impact of agricultural machines in the field. The prediction model for traction and soil stress distribution that was employed was able to predict the optimal performance of the tractor, and provide stress data that would allow a study of the limiting water content for the traffic of agricultural tyre tractors.
糖和酒精部门的显著增长促进了重型农用车车队的增加,以满足对商品的需求;然而,在土壤湿度不足的地区,机器的密集交通导致了压实,损害了甘蔗的生产力。为了确定减少耕作制度下恢复使用拖拉机的最佳条件,以甘蔗栽培的异肥力红壤为研究对象,对其承载能力进行了评估,并建立了应力分布模型。在120天的第一次再生作物期间进行土壤取样,使用金属圆柱体在作物行内0.05米深,行间0.15米深的地方安装。试样进行单轴压缩试验,测定土的预固结压力。减少耕作的土壤承载力在表层(0.05 m)处最低,在0.15 m处最高。承载能力被证明是分析土壤结构退化的有效指标,通过展示由于减少耕作和农业机械在田间的影响而导致的各层和采样位置的可压缩性。所采用的牵引力和土壤应力分布预测模型能够预测拖拉机的最佳性能,并提供应力数据,以便研究农用轮胎拖拉机的交通限制含水量。
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引用次数: 1
Economic indicators in the cultivation of passion fruit (passilora edulis) in the central region of Rondônia – Western Amazon 西部亚马逊中部地区Rondônia百香果(passilora edulis)种植的经济指标
Pub Date : 2022-11-01 DOI: 10.31686/ijier.vol10.iss11.3983
Valdinei Leones de Souza, N. Tañski
Brazil is the world's largest producer of passion fruit, with an average annual production of 700,000 tons. Although the production of the fruit is concentrated in the northeast region of the country, the states of the Amazon region have a significant production, especially in Amazonas, Pará and Rondônia. Even though there are several studies on passion fruit, there are still few works that address the economic aspects of the activity. Thus, the present study aimed to measure and analyze the main economic indicators of passion fruit cultivation in the Central Region of Rondônia, Western Amazon/Brazil. To reach the objectives, this descriptive and exploratory research, used the bibliographical research and the field study, promoting the collection of data through interviews applied to passion fruit producers established in three municipalities contained in the Western Amazon / Brazil - specifically in the central region of the state of Rondônia, and the information collected was treated qualitatively and quantitatively. Thus, it was especially found that the average monthly Return on Investment (ROI) of the activity was 3.98%, the average profitability was 10.86%, while the average profit was BRL 8,853.28 (US$ 2,425.56) per hectare grown from the fruit. Furthermore, through Pearson's correlation analysis, it was found that most economic indicators were highly dependent on the “production” variables.
巴西是世界上最大的百香果生产国,平均年产量为70万吨。虽然这种水果的生产集中在该国的东北部地区,但亚马逊地区的各州也有很大的产量,特别是在亚马逊州、帕尔和Rondônia。尽管有一些关于百香果的研究,但仍然很少有作品涉及这种活动的经济方面。因此,本研究旨在测量和分析巴西西部亚马逊河流域Rondônia中部地区百香果种植的主要经济指标。为了达到这些目标,这项描述性和探索性研究使用了书目研究和实地研究,通过对巴西西部亚马逊地区三个城市的百香果生产商进行访谈,特别是在Rondônia州的中部地区,促进了数据的收集,并对收集到的信息进行了定性和定量处理。因此,特别发现该活动的月平均投资回报率(ROI)为3.98%,平均盈利能力为10.86%,而每公顷果实的平均利润为8,853.28巴西雷亚尔(2,425.56美元)。此外,通过Pearson相关分析发现,大多数经济指标高度依赖于“生产”变量。
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引用次数: 0
Factors and Structures that contribute to the formation of an Entrepreneurial University 促成创业型大学形成的因素和结构
Pub Date : 2022-11-01 DOI: 10.31686/ijier.vol10.iss11.3984
Islany De Moura Ribeiro, Allec Brasileiro Rodrigues, Anne Javens Maria da Silva, Daniely Vieira de Carvalho, Eloina Lima Paraguai, Isaete Da Silva Oliveira, Liária Nunes-Silva
Entrepreneurship is a strategic element for promoting the socio-economic development of countries or regions, encouraging the creation of new businesses and the generation of technological innovations. In this context, the concept of entrepreneurial university emerges, an institution based on the generation and transfer of knowledge, from the development of teaching, research, extension and entrepreneurial activities. Thus, this research sought to identify in the scientific literature factors and structures that contribute to the formation of an entrepreneurial university. Therefore, a search was performed in the SCOPUS database with the search string "entrepreneurial university" or "enterprising university" and then applied the filters 'All Open Access' and 'Sort on: Cited by (highest)'. The articles were analyzed according to the following elements: year; title; objective; summary; key words; conclusion; and number of citations. The main results indicate that the conception of the entrepreneurial university requires planning and the existence of management models that contemplate, in addition to basic activities, entrepreneurial actions focused on developing entrepreneurial behavior and promoting economic and social development. In addition, the scientific literature has presented models of several factors and structures that contribute to the formation of the entrepreneurial university.
企业家精神是促进国家或区域社会经济发展、鼓励创立新企业和进行技术革新的战略因素。在这种背景下,从教学、研究、推广和创业活动的发展中产生了创业型大学的概念,这是一种以知识的产生和转移为基础的机构。因此,本研究试图在科学文献中确定有助于创业型大学形成的因素和结构。因此,在SCOPUS数据库中使用搜索字符串“entrepreneurial university”或“enterprising university”进行搜索,然后应用过滤器“All Open Access”和“Sort on: Cited by(最高)”。文章按以下要素进行分析:年份;标题;客观的;总结;关键字;结论;以及被引用的次数。主要研究结果表明,创业型大学的概念需要规划和管理模式的存在,这些模式除了考虑基本活动外,还考虑以培养创业行为和促进经济社会发展为重点的创业行为。此外,科学文献提出了促进创业型大学形成的几个因素和结构的模型。
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引用次数: 1
Assessment of conflicts between mangroves and human occupation in Subaé river outfall between the years 1988 to 2017 1988 - 2017年苏伯河出水口红树林与人类活动冲突评估
Pub Date : 2022-11-01 DOI: 10.31686/ijier.vol10.iss11.3990
Luiz Artur Dos Santos da Silva, Ardemirio De Barros Silva, Ariston De Lima Cardoso, Geisa Nascimento de Santana, J. M. Delgado-Mendez, Ralph Wendel Olveira de Araujo, George De Lima Cardoso
Coastal zones fulfill important ecological, social and economic functions. Because soil flooded by tidal variations and due to great variation in salinity. Mangroves cover these regions. They are also a tropical coastal ecological system, always in the lowlands, at the mouths of rivers and estuaries. Despite their important environmental role, mangrove areas have been continuously decreasing worldwide, with an average reduction of 30% in the last 30 years. Thus, this research sought to determine land use and land cover change in low Subaé. With emphasis on Mangrove areas and urban occupation. We used supervised classifications of satellite images to evaluate the changes. We chose images from 1988, 2003, and 2017. And used images from the Landsat series (30m) and an image from the PlanetScope satellite (3m). We validated classifications through the Tau and Geographical Simultaneity concordance measures. We observed that performing the spatio-temporal analysis observing only the variation of areas may not represent the phenomena that occurred. The overall Tau index calculation for the ratings was 0.89. During the period 1988-2017 there was a significant reduction in Agricultural areas, corresponding to around 15% of the study area. Meanwhile, growth of pasture from 24km² to 48Km² and the Urban Zone, occurred over all classes, including mangroves.
海岸带具有重要的生态、社会和经济功能。因为土壤被潮汐变化淹没,而且盐度变化很大。红树林覆盖了这些地区。它们也是一个热带沿海生态系统,总是在低地,在河口和河口。尽管红树林具有重要的环境作用,但在世界范围内红树林面积不断减少,在过去30年中平均减少了30%。因此,本研究试图确定低海拔地区的土地利用和土地覆盖变化。重点是红树林地区和城市占领。我们使用卫星图像的监督分类来评估这些变化。我们选择了1988年、2003年和2017年的图像。并使用了来自Landsat系列(30米)和PlanetScope卫星(30米)的图像。我们通过Tau和地理同时性一致性测量来验证分类。我们观察到,进行时空分析,只观察区域的变化可能不能代表发生的现象。评分的总Tau指数计算值为0.89。在1988-2017年期间,农业面积显著减少,约占研究面积的15%。与此同时,牧场面积从24km²增加到48Km²,包括红树林在内的所有类型的城区都有牧场面积的增长。
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引用次数: 0
Tourism and Sustainability 旅游业与可持续发展
Pub Date : 2022-11-01 DOI: 10.4324/9781315795348
C. Marques, M. Richter, Clara Natalia Steigleder, Raquel da Fonseca Holz, Carlos Alberto Paraguassú-Chaves, F. M. D. Almeida, Carla Dolezel Trindade, Simão Aznar Filho, Ruy Drummont Smith, Simão Dolezel Aznar
Experience tourism in the midst of nature, the appreciation of healthy food, which allows to appreciate, taste and experience the moment becomes the motto for the beginning of a new era. The objective of this study was to identify which actions are necessary to internalize the SDGs in the resumption of tourism activities after the pandemic. The analysis of the perceptions of public managers, private initiative, and educational institutions to understand and awaken the issues of sustainability in environmental issues, in the resumption of tourism with a demand for activities in the midst of nature. The methodology was exploratory explanatory, of qualitative analysis, and uses content analysis, the NVivo11 software was used for transcription of the videos and description of the speeches of the speakers who participated in the extension activity three webinars held in 2021, within the extension project entitled "Tourism and Sustainability - a conscious resumption", proposed by the Research Group on Policies, Public Management and Development of UERGS/CNPq. He concluded that the speakers representing both educational institutions and public and private management emphasized in their speeches that: a) tourism, b) research, c) sustainability, and d) gastronomy are currently inseparable themes. Finally, the uncertainty of the future to reassess and plan the issues of environmental, economic and social sustainability, both in the resumption and how to adhere to the SDGs in a conscious and possible to do.
在大自然中体验旅游,欣赏健康食品,这让欣赏、品尝和体验瞬间成为新时代开始的座右铭。这项研究的目的是确定在大流行后恢复旅游活动中需要采取哪些行动来实现可持续发展目标。分析公共管理人员,私人倡议和教育机构的看法,以了解和唤醒环境问题中的可持续性问题,在恢复旅游业中对自然活动的需求。采用探索性解释、定性分析和内容分析的方法,使用NVivo11软件转录参与扩展活动的演讲者的视频和演讲描述,该活动于2021年举行,属于UERGS/CNPq政策、公共管理和发展研究小组提出的扩展项目“旅游与可持续发展-有意识的恢复”。他总结说,代表教育机构和公共和私人管理的演讲者在他们的演讲中强调:a)旅游,b)研究,c)可持续性和d)美食是目前不可分割的主题。最后,对未来的不确定性重新评估和规划环境、经济和社会的可持续性问题,无论是在恢复还是在坚持可持续发展目标上都要有意识和可能地去做。
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引用次数: 154
ISP - IFRO SLICE PROTEIN Isp - ifro切片蛋白
Pub Date : 2022-11-01 DOI: 10.31686/ijier.vol10.iss11.3967
Dyuly Kelry Costa Guimarães, Micaely Raira Linhares de Araújo, Kethelin Vitória Zaire dos Santos, Henrique Lopes de Barros, Marcio Rodrigues Miranda, Kaio Alexandre da Silva
Macromolecules are proteins formed by amino acids joined by peptide bonds, and can be described in different structural levels: primary, secondary, tertiary and quaternary. It’s possible to extract a small part of the three dimensional structure of the protein to be used as a ligand. However, the extraction of fragments by experimental methods is expensive and time-consuming. In this context, the development of a web service to extract fragments of three-dimensional proteins makes the process more assertive and less costly. The methods used for the development of the protein slicer web service were the Python programming language, and the Javascript, PHP and HTML languages are being used. And for the testing of the system, three-dimensional structures of proteins present in the RCSB Protein Data Bank (RCSB PDB) were used.
大分子是由氨基酸通过肽键连接而成的蛋白质,可以用不同的结构层次来描述:一级、二级、三级和四级。提取蛋白质三维结构的一小部分作为配体是可能的。然而,用实验方法提取碎片既昂贵又耗时。在这种情况下,开发一个web服务来提取三维蛋白质的片段,使这个过程更加自信,成本更低。蛋白质切片器web服务的开发方法是Python编程语言,使用的是Javascript、PHP和HTML语言。并使用RCSB蛋白质数据库(RCSB PDB)中存在的蛋白质的三维结构对系统进行测试。
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引用次数: 0
Thermal Comfort in Swine 猪的热舒适
Pub Date : 2022-11-01 DOI: 10.31686/ijier.vol10.iss11.4005
Edlaine Aparecida Siqueira da Silva, R. Santos, Raimundo Rodrigues Gomes Filho, Gregorio Guirado Faccioli, Rodrigo Aparecido Jordan, Ricardo Lordelo Freitas, Juliano Lovatto, Édipo Sabião Sanches, Ítalo Sabião Sanches, Claudeir De Souza Santana
Com o crescimento do mercado consumidor, diversos países vêm desenvolvendo tecnologias de gestão mais eficientes e sustentáveis para reduzir os efeitos nocivos do estresse térmico na produção de suínos, fato ainda mais importante em países com climas tropicais como o Brasil. O suíno produzido no Brasil é um animal que, de diferentes formas, foi importado de outros países relativamente frios. Portanto, eles foram geneticamente adaptados ao clima tropical. Assim, devido aos efeitos nocivos das altas temperaturas, melhorar o ambiente de produção é a forma mais eficiente de mitigar o estresse térmico. Esta revisão tem como objetivo abordar as principais complicações que o estresse térmico pode causar aos suínos e identificar abordagens de manejo adequadas para reduzir a suscetibilidade a curto prazo ao desconforto. Tais informações buscam incentivar práticas de manejo sadio voltadas para o conforto térmico dos animais e consequente ganho de eficiência produtiva.
随着消费市场的增长,一些国家正在开发更有效和可持续的管理技术,以减少热应激对生猪生产的有害影响,这一事实在巴西等热带气候国家更为重要。巴西生产的猪是以不同的方式从其他相对寒冷的国家进口的。因此,它们在基因上适应了热带气候。因此,由于高温的有害影响,改善生产环境是减轻热应力最有效的方法。本综述旨在解决热应激可能导致猪的主要并发症,并确定适当的管理方法,以减少短期不适的易感。这些信息旨在鼓励健康的管理实践,以动物的热舒适和由此产生的生产效率的提高。
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引用次数: 1
期刊
International journal for innovation education and research
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