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Maximizing Business Visibility: An In-Depth Analysis of Search Engine Optimization (SEO) Strategies 最大限度提高企业知名度:深入分析搜索引擎优化 (SEO) 战略
Pub Date : 2024-02-24 DOI: 10.29322/ijsrp.14.02.2023.p14620
Payal Rahim Virani
- In the contemporary digital world, it is essential for businesses to develop a strong online presence. This study operates in the field of focus, which is the domain of SEO and its impact on industry and profession today. How precisely does the paper address the multidimensional aspects of SEO, notifying that it is of critical importance in magnifying visibility, directing organic traffic, and creating sustainable growth? Leveraging a data-centered approach and backing the insights with concrete instances, the paper creates a strong case for the concrete benefits that the implementation of effectively designed SEO strategies leads to. As businesses forge their ways in the digital world, this study acts as a north star, highlighting the essential role of SEO in creating not just visibility but continuous wins in the increasingly digitized business environment.
- 在当代数字世界中,企业发展强大的在线业务至关重要。本研究的重点领域是搜索引擎优化及其对当今行业和专业的影响。本文如何准确地论述搜索引擎优化的多维方面,指出其在扩大知名度、引导有机流量和创造可持续增长方面的至关重要性?本文采用以数据为中心的方法,并以具体实例为支撑,有力地说明了实施有效设计的搜索引擎优化战略所能带来的具体益处。随着企业在数字世界中不断开拓进取,本研究报告就像一颗北极星,彰显了搜索引擎优化在日益数字化的商业环境中的重要作用,它不仅能提高知名度,还能带来持续的成功。
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引用次数: 0
Cross Border Terrorism 跨境恐怖主义
Pub Date : 2024-02-24 DOI: 10.29322/ijsrp.14.02.2023.p14627
R. Vainavinandhana
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引用次数: 0
Aerodynamic Drag Reduction of Heavy Vehicle Using Computational Fluid Dynamics (CFD) 利用计算流体动力学(CFD)减少重型车辆的空气动力阻力
Pub Date : 2024-02-24 DOI: 10.29322/ijsrp.14.02.2023.p14634
Rutuja Ravindra Kapote
The aerodynamic study of State Transport Bus minimizes road accidents and fuel consumption. The increasing fuel prices has made private transportation uneconomical. The Vehicle utilizes around 40% of available engine power to overcome the drag resistance. Drag coefficient can be reduced by streamlining the surface, modifying the outer structure of bus, roof optimization, etc. considering ergonomics and aesthetics. Drag resistance can be reduced by reducing drag coefficient. Exterior design of city bus is poor considering aerodynamic aspect. The objective of this paper is to optimize state bus and use Computational Fluid Dynamics to calculate drag coefficient which will eventually reduce the fuel consumption of vehicle. For this 3D CAD (SOLIDWORKS) model of Maharashtra State Transport bus is prepared and optimized considering standard parameters and drag coefficient is calculated using CFD software ANSYS 2021 R1 (FLUENT). The drag coefficient has reduced from 0.9 to 0.6 Around 33 % reduction in drag coefficient is achieved. Due to which the fuel economy is reduced by 26%. The turbulent model standard k-eplison is used for better approximation of results.
国营运输巴士的空气动力学研究最大限度地减少了道路事故和燃料消耗。燃油价格的不断上涨使私人交通变得不经济。车辆利用大约 40% 的可用发动机功率来克服阻力。考虑到人体工程学和美学因素,可以通过流线型表面、改装外部结构、优化车顶等方法来降低阻力系数。可以通过降低阻力系数来减少阻力。从空气动力学方面考虑,城市公交车的外观设计较差。本文的目的是优化公交车的状态,并使用计算流体动力学来计算阻力系数,从而最终降低车辆的油耗。为此,编制了马哈拉施特拉邦运输巴士的三维 CAD(SOLIDWORKS)模型,并根据标准参数对其进行了优化,使用 CFD 软件 ANSYS 2021 R1(FLUENT)计算了阻力系数。阻力系数从 0.9 降至 0.6,大约降低了 33%。因此,燃油经济性降低了 26%。使用标准 k-eplison 湍流模型可以更好地逼近结果。
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引用次数: 0
Stressors Influencing Homicide-Suicide Among National Police Service Officers In Njoro Sub County, Nakuru County, Kenya 影响肯尼亚纳库鲁县 Njoro 子县国家警察局警官杀人自杀的压力因素
Pub Date : 2024-02-24 DOI: 10.29322/ijsrp.14.02.2023.p14631
Peter Kipruto
- This research explored Homicide-Suicide (H-S) among Kenya National Police Service (KNPS) officers, with a focus on Kenya Police Service (KPS), Administration Police Service (APS), and Directorate of Criminal Investigation (DCI). Despite a rise in incidents, research on this phenomenon was scarce in Kenya. The study investigated occupational, organizational, personal, and economic factors influencing H-S, drawing from Freud's Psychoanalytic Theory and Durkheim's Theory of Suicides. Using a mixed-method design, 328 KNPS officers, including KPS, APS, and DCI, participated, alongside key stakeholders. Data collection included questionnaires and interviews, resulting in a response rate of 75.6%, with 136 completed questionnaires. In the analysis of personal stressors, the study scrutinized mental health conditions, traumatic events, and relationship issues. Participants experienced mental health symptoms due to personal stressors, impacting well-being. Limited professional help-seeking was noted, possibly due to stigma. Dissatisfaction with organizational support was observed. Traumatic event exposure affected mental well-being, with organizational support playing a role. Coping with relationship problems was complex. The analysis of occupational stressors focused on critical incidents, workload, and job-related pressure. Many officers encountered critical incidents, impacting well-being. Organizational support for coping was perceived as insufficient. High workload affected stress levels
- 本研究探讨了肯尼亚国家警察署(KNPS)警员中的杀人-自杀(H-S)现象,重点关注肯尼亚警察署(KPS)、行政警察署(APS)和刑事调查局(DCI)。尽管事件有所增加,但肯尼亚对这一现象的研究却很少。本研究借鉴弗洛伊德的精神分析理论和杜克海姆的自杀理论,调查了影响 H-S 的职业、组织、个人和经济因素。采用混合方法设计,包括 KPS、APS 和 DCI 在内的 328 名 KNPS 官员以及主要利益相关者参与了研究。数据收集包括问卷调查和访谈,结果回复率为 75.6%,完成问卷 136 份。在对个人压力源的分析中,研究仔细研究了精神健康状况、创伤事件和人际关系问题。参与者因个人压力而出现心理健康症状,影响了他们的幸福感。可能是由于耻辱感,他们很少寻求专业帮助。他们对组织支持感到不满。创伤事件影响了心理健康,而组织支持在其中发挥了作用。人际关系问题的应对非常复杂。对职业压力源的分析主要集中在突发事件、工作量和与工作相关的压力上。许多警官都遇到过危急事件,影响了他们的幸福感。他们认为组织对他们的支持不够。高工作量影响了压力水平
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引用次数: 0
Marketing Communications in The Era of Digital Transformation 数字化转型时代的营销传播
Pub Date : 2024-02-24 DOI: 10.29322/ijsrp.14.02.2023.p14618
Payal Rahim Virani
- The study investigates that in the era of digital transformation, marketing communications, driven by the use of digital platforms have enhanced the visibility of the brand, engaged customers and promoted the Sustainable Development Goals properly too. To analyze the effectiveness of the communication channels, the ANOVA method was used, which helped in drawing relevant information required for the marketing purposes. This tool compared the variances across different groups, thus, evaluating how to shape or influence the behaviors of consumers. Based on the study, promotions are integral to marketing communications, and thus, offering discounts, coupons, offers, gifts and other benefits influenced the business’ outreach, while even allowing the social networks to expand its reach and functionality too. The Pehlevi's bibliometric analysis was also found to be effective for identifying the trends such as the integration of marketing communications with the customer relationship management. The marketing communication strategies were though tailored to evaluate the diverse consumer demographics, and understanding their preferences, based on which the pricing and distribution strategies were implemented. The resulting data were based on the comparison of marketing communication tools or the age groups of individuals. Based on the use of ANOVA method and other tools, the results showed that the consumers in between the age of 18 to 34 years were more diverted towards online promotions and marketing managed by the companies, while the older people prioritized on point-of-sale advertising and their preferences, based on their ages. Though the preferences differ, the online marketing and promotions helped in engaging people from diverse backgrounds and thus, engaged everyone, be it young or old people. Furthermore, it helped in gaining information on the consumer behaviors and based on that, various marketing strategies were implemented to influence the purchasing decisions effectively.
- 研究发现,在数字化转型时代,利用数字平台推动的营销传播提高了品牌的知名度,吸引了客户,也适当促进了可持续发展目标的实现。为了分析传播渠道的有效性,研究采用了方差分析法,该方法有助于得出营销所需的相关信息。这一工具比较了不同群体的差异,从而评估了如何塑造或影响消费者的行为。根据这项研究,促销是营销传播不可或缺的一部分,因此,提供折扣、优惠券、优惠、礼品和其他好处影响了企业的外联,甚至还让社交网络扩大了其覆盖范围和功能。Pehlevi 的文献计量学分析也被认为能有效识别趋势,如营销传播与客户关系管理的整合。市场营销传播战略是根据不同的消费者人口统计进行评估,并了解他们的偏好,在此基础上实施定价和分销战略。得出的数据基于营销传播工具或个人年龄组的比较。基于方差分析方法和其他工具的使用,结果显示,18 至 34 岁的消费者更偏向于企业管理的在线促销和营销,而年龄较大的人则优先考虑销售点广告和他们的偏好。虽然偏好不同,但在线营销和推广有助于吸引来自不同背景的人,因此,无论年轻人还是老年人,每个人都参与其中。此外,它还有助于获得有关消费者行为的信息,并在此基础上实施各种营销策略,从而有效地影响购买决策。
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引用次数: 0
Automate the Analysis of Online Underground Market 自动分析在线地下市场
Pub Date : 2024-02-24 DOI: 10.29322/ijsrp.14.02.2023.p14630
Mrwan BenIdris, Qing Ye, Sindhura Athuluri, Abdelfattah Elbarsha
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引用次数: 0
The Impact of Apparent Value on Consumer Satisfaction 显性价值对消费者满意度的影响
Pub Date : 2024-02-24 DOI: 10.29322/ijsrp.14.02.2023.p14617
Payal Rahim Virani
- The research study provided a comprehensive knowledge on the impact of apparent value on the satisfaction of customers. It focused on how the digital marketing influenced both the consumers as well as the marketers of the businesses. The shift towards digital marketing resulted in the use of search engine marketing, search engine optimization, content marketing, ecommerce marketing, and others. The current Information technology market is approximately $5 trillion, due to which, the key components of digital marketing focused on by the businesses include the search engine marketing to improve website visibility, use of email marketing, social media marketing, affiliate marketing, etc. When compared between the traditional and digital marketing, it was found that while the traditional marketing included using conventional channels or media, the digital marketing focused on using internet, smartphones, display advertisements, etc. The digital marketing tactics were much faster, less expensive, could be customized, and measured on a daily basis to check the web traffic. Another major advantage of the digital marketing tactics is the global reach, which allows the businesses to reach out to the global markets quite conveniently. The social media marketing could easily make content viral through social sharing, while using web analytics could help to measure the effectiveness of the digital marketing campaigns effectively. It also helps to personalize or customize the marketing efforts, which could increase the engagement level as well as improve customer loyalty. However, there were disadvantages as well such as the security concerns, high competition within the market as most companies use the
- 这项研究全面了解了表观价值对客户满意度的影响。研究重点是数字营销如何影响消费者和企业营销人员。向数字营销的转变导致了搜索引擎营销、搜索引擎优化、内容营销、电子商务营销等的使用。目前,信息技术市场的规模约为 5 万亿美元,因此,企业关注的数字营销的主要内容包括:提高网站知名度的搜索引擎营销、电子邮件营销、社交媒体营销、联盟营销等。比较传统营销和数字营销后发现,传统营销包括使用传统渠道或媒体,而数字营销则侧重于使用互联网、智能手机、显示广告等。数字营销策略更加快捷、成本更低、可以定制,并且可以每天测量网络流量。数字营销战术的另一大优势是覆盖全球,这让企业可以非常方便地进入全球市场。社交媒体营销可以通过社交分享轻松实现内容的病毒式传播,而使用网络分析则有助于有效衡量数字营销活动的效果。它还有助于个性化或定制营销活动,从而提高参与度和客户忠诚度。不过,它也有一些缺点,如安全问题、市场竞争激烈,因为大多数公司都使用数字营销工具。
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引用次数: 0
Brand Packaging as An Educational Foundation and Marketing Performance of Made-In-Nigeria Cosmetic Products: The Case of Calabar Metropolis 作为教育基础的品牌包装与 "尼日利亚制造 "化妆品的营销业绩:卡拉巴尔大都市案例
Pub Date : 2024-02-24 DOI: 10.29322/ijsrp.14.02.2023.p14608
Opue Job Agba, Kamgba Joseph Odu, Kamgba Sabastine Odu, Amaraihu Omeremma Christopher
: This work on brand packaging as an educational foundation and marketing performance of made-in-Nigeria cosmetic products in Calabar Metropolis indicates that packaging could be treated as one of the tools in the foundation stage of pupils for today’s marketing performances. A sample of 50 respondents who were business owners of made-in-Nigeria cosmetics products was randomly selected within the Calabar metropolis to elicit responses. The coded questionnaires were evaluated using multiple regression analysis. The results obtained revealed that Brand names and quality, Packaging designs, Packaging information and innovation of made-in-Nigeria cosmetics have a positive significant effect on the marketing performance of business owners. It was recommended amongst others that business owners should intensify efforts on branding cosmetic product names, designs, quality, information and innovation to further enhance efficiency in market performance. Likewise, a new direction should be drawn to introduce brand packaging for beginners in the educational curriculum.
:这项关于品牌包装作为教育基础和卡拉巴尔市尼日利亚制造的化妆品营销业绩的研究表明,包装可以作为小学生打基础阶段的工具之一,以适应当今的营销业绩。在卡拉巴尔市随机抽取了 50 名尼日利亚制造化妆品的企业主作为受访者样本,以征求他们的回答。使用多元回归分析法对编码问卷进行了评估。结果显示,尼日利亚制造化妆品的品牌名称和质量、包装设计、包装信息和创新对企业主的营销业绩有积极的显著影响。除其他外,建议企业主应加强化妆品品牌名称、设计、质量、信息和创新方面的努力,以进一步提高市场绩效的效率。同样,在教育课程中为初学者引入品牌包装也应是一个新方向。
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引用次数: 0
Study of thermodynamic indices in association with pre-monsoon thunderstorms/Nor’westers over Northeast India during 2014-2018 2014-2018 年印度东北部季风前雷暴/西北风相关热动力指数研究
Pub Date : 2024-01-24 DOI: 10.29322/ijsrp.14.01.2023.p14511
S. I. Laskar, Gajendra Kumar, S. D. Kotal
: The weather systems that predominantly affect the north-eastern parts of India during the pre-monsoon summer months (March-May) are severe thunderstorms, locally named as ‘Kalbaishakhi’ or ‘Nor’westers’. The storms are devastating in nature particularly due to strong (gusty) winds, heavy rains and hails associated with it. Although these storms are well known for its power of causing damages, studies on them are relatively few due to their small size and sparse network of observations over the region. In this paper an attempt has been made to analyse different stability indices like Showalter index, Lifted index , K index, Severe Weather Threat index, Total Totals index, Equivalent potential temperature at 850hPa level, Dew point temperature at 850hPa level, Relative humidity at 700hPa level, Humidity index and Deep Convective index in connection with occurrence of thunderstorm over three stations over North East India viz.,Agartala (23.88 0 N, 91.25 0 E), Dibrugarh(27.47° N, 94.91°E) and Guwahati (26.10 0 N, 91.58 0 E) for the year 2014, 2015, 2016 and 2017 during pre-monsoon summer months (March-May) using 0000 UTC radiosonde data to review and evaluate the atmospheric instabilities that may lead to thunderstorm development. Favourable ranges of these indices for occurrence of thunderstorms over the three selected stations of the region have been determined. Validation of the suggested favourable ranges of indices was also carried out on the days of thunderstorm activity for the year 2018.
:在季风前的夏季(3 月至 5 月),主要影响印度东北部地区的天气系统是强雷暴,当地人称之为 "Kalbaishakhi "或 "Nor'westers"。这些风暴具有毁灭性,特别是由于与之相关的强风、暴雨和冰雹。虽然这些风暴的破坏力众所周知,但由于其规模较小,对该地区的观测网络稀少,因此对它们的研究相对较少。本文试图分析不同的稳定性指数,如 Showalter 指数、Lifted 指数、K 指数、恶劣天气威胁指数、总计指数、850hPa 水平的等效势能温度、850hPa 水平的露点温度、700hPa 水平的相对湿度、湿度指数和深对流指数,以及与印度东北部三个站点(即:阿加尔塔拉(23.88 0.00)、阿加尔塔拉(23.88 0.00)、阿加尔塔拉(23.88 0.00)、阿加尔塔拉(23.88 0.00)、阿加尔塔拉(23.88 0.00)、阿加尔塔拉(23.88 0.00))雷暴发生有关的指数、在 2014 年、2015 年、2016 年和 2017 年季风前夏季(3 月至 5 月)期间,利用 0000 UTC 辐射探空仪数据,对阿加尔塔拉(北纬 23.88 度,东经 91.25 度)、迪布鲁加尔(北纬 27.47 度,东经 94.91 度)和古瓦哈提(北纬 26.10 度,东经 91.58 度)上空的雷暴发生情况进行了研究,以审查和评估可能导致雷暴发展的大气不稳定性。确定了这些指数对该地区三个选定站点发生雷暴的有利范围。还在 2018 年雷暴活动日对建议的指数有利范围进行了验证。
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引用次数: 0
Examining The Temporal Behavior of Swash and Backwash Waves on Shorelines of Some Selected Settlements in Bayelsa State, Nigeria 研究尼日利亚巴耶尔萨州一些选定定居点海岸线上的斜波和反冲波的时间行为
Pub Date : 2024-01-24 DOI: 10.29322/ijsrp.14.01.2023.p14535
E. Odubo, Eniye Mienye
: This research is aimed at examining the temporal behavior of swash and backwash on shorelines in some selected settlements in Bayelsa State in order to promote a better understanding of the causes and impact of shoreline changes on settlements along the coast. To achieve this aim therefore, the study examined the shorelines of three settlements, Agge, Koluama2 and Okpoama situated along the coastline with respect to determining the impact of the temporal behavior of swash and backwash waves on on the shore. The study utilized the instrument of stop watch to carry out in-situ measurements of wave break rate at the shore. Furthermore, Pearson correlation was used to test whether the temporal behavior of backwash is significantly related to shoreline changes in the study area. The results show that erosion is the dominant event in all the three settlements. The result further revealed a progressive increase of wave break rate from the month of April to July and becomes regressive from the month of August to December. This high rate of wave breaks in the month of April to August is as a result of the influence of the tropical maritime air mass which occurs within the period of June and July. The study also reveal that the occurrences or factors that contributes to coastal erosion in the different settlements might be the same or similar. The study recommended amongst others the execution of coastal zone management for the region.
:本研究旨在考察巴耶尔萨州一些选定居民点海岸线上的沼泽和倒灌的时间行为,以便更好地了解海岸线变化的原因及其对沿岸居民点的影响。因此,为了实现这一目标,本研究考察了位于海岸线上的 Agge、Koluama2 和 Okpoama 三个定居点的海岸线,以确定斜波和倒灌波的时间行为对海岸的影响。研究利用秒表对海岸的破浪率进行了现场测量。此外,研究还使用了皮尔逊相关性来检验反冲的时间行为是否与研究区域的海岸线变化有显著关系。结果显示,侵蚀是所有三个定居点的主要事件。结果进一步显示,从 4 月到 7 月,波浪破碎率逐渐增加,从 8 月到 12 月,波浪破碎率逐渐减少。4 月至 8 月的高破浪率是受 6 月和 7 月期间出现的热带海洋气团影响的结果。研究还显示,导致不同居住区海岸侵蚀的现象或因素可能相同或相似。除其他外,研究还建议对该地区实施海岸带管理。
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引用次数: 0
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