Journal of Business Research最新文献

英文中文

How does user participation mode of “User-led” and “Firm-led” realize product innovation? “用户主导”和“企业主导”的用户参与模式如何实现产品创新？

IF 10.5 1区管理学 Q1 BUSINESS

Journal of Business Research

Pub Date : 2024-11-26 DOI: 10.1016/j.jbusres.2024.115075

Xiaodong Marcus Li , Zhenghao Michael Xia

Realizing value co-creation through user participation is essential in user-firm community management and user innovation research. Drawing on the experience-dominant logic, we examine community collaborative action in the context of the most popular Chinese video game, Tale of Immortal, and its community from a virtual alliance perspective. We identify two distinct paths of user participation: “User-led” and “Firm-led.” Our findings are as follows: Firstly, the consensus of motive activation between users and the firm is the basis of community collaborative actions. Secondly, activated motivation produces community collaborative actions, including users’ “content production and information providing” actions and the firm’s “rule arrangement and digital technology construct” actions, which require an appropriate matching process. We propose a framework of firm-user virtual alliance in product innovation and investigate how collaborative action forms and affects innovation in depth. This study equips game studios with understanding of community users’ behavior and helps manage heterogeneous users effectively.

通过用户参与实现价值共创是用户-企业社区管理和用户创新研究的核心。根据经验主导逻辑，我们从虚拟联盟的角度，以中国最受欢迎的电子游戏《仙人传说》及其社区为背景，研究了社区协作行为。我们确定了两种不同的用户参与路径：“用户主导”和“公司主导”。研究发现：第一，用户与企业对动机激活的共识是社区协同行动的基础。其次，激活动机产生社区协同行动，包括用户的“内容生产和信息提供”行动和企业的“规则安排和数字技术构建”行动，两者需要适当的匹配过程。本文提出了产品创新中的企业-用户虚拟联盟框架，并深入探讨了协作行为如何形成和影响创新。该研究有助于游戏工作室了解社区用户的行为，并有助于有效地管理异构用户。

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引用次数: 0

Machines vs. humans: The evolving role of artificial intelligence in livestreaming e-commerce 机器vs.人类：人工智能在电子商务直播中不断演变的作用

IF 10.5 1区管理学 Q1 BUSINESS

Journal of Business Research

Pub Date : 2024-11-25 DOI: 10.1016/j.jbusres.2024.115077

Haixia Yuan , Kevin Lü , Wenting Fang

As the capability of artificial intelligence (AI) improves, online retailers are exploring AI-based agents to communicate with viewers in live streaming, which is referred to as AI stremer. However, it is unclear where, what, and when the implementation of AI stremer is more effective than human beings in live-streaming e-commerce. To explore the dynamic interrelationships and temporal evolution between AI and human streamers and viewer engagement, this study examined the evolving role of AI streamers in live-streaming e-commerce. We utilised the linear mixed model (LMM) and the time-varying effect model (TVEM) to examine whether AI and human streamers differ in both monetary and non-monetary engagement activities. Additionally, we investigated how these differences change over time and whether such changes are consistent across different consumption contexts. The dataset consists of 924,036 products from 21,190 live streaming shows in 123 live broadcasting rooms over a period of four months was used in this study. The results suggest that AI streamers can substitute for humans in monetary activities in the context of utilitarian consumption but not in hedonic consumption. However, the substitute effect of AI may gradually diminish over time. In addition, in a hedonic context, AI exhibits an increasing effect on viewer engagement over time.

随着人工智能（AI）能力的提高，在线零售商正在探索基于人工智能的代理，以便在直播中与观众进行交流，这被称为人工智能主播。然而，在直播电商中，人工智能主播在什么地方、什么时候比人类更有效，目前还不清楚。为了探索人工智能和人类主播以及观众参与度之间的动态相互关系和时间演变，本研究考察了人工智能主播在直播电子商务中的角色演变。我们利用线性混合模型（LMM）和时变效应模型（TVEM）来检验人工智能和人类主播在货币和非货币参与活动中是否存在差异。此外，我们还研究了这些差异是如何随时间变化的，以及这些变化在不同的消费环境中是否一致。本研究使用的数据集包括123个直播室21190个直播节目的924,036个产品，历时4个月。研究结果表明，在功利消费的背景下，人工智能流媒体可以代替人类进行货币活动，但在享乐消费中却不能。然而，人工智能的替代效应可能会随着时间的推移而逐渐减弱。此外，在享乐的背景下，随着时间的推移，人工智能对观众参与度的影响越来越大。

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引用次数: 0

Structuring experimentation: Implementing Growth Hacking in new ventures 结构化实验：在新企业中实施增长黑客

IF 10.5 1区管理学 Q1 BUSINESS

Journal of Business Research

Pub Date : 2024-11-25 DOI: 10.1016/j.jbusres.2024.115084

Silvia Sanasi

Recent academic and managerial literature has paid significant attention to experimentation methods employed at different stages of a new venture’s lifecycle. Alongside the widely popularized Lean Startup method, Growth Hacking has emerged as an effective approach for supporting venture growth. While previous studies have examined experimentation from the process and individual perspectives, research on the integration of these methods within increasingly complex organizational structures remains limited. This article presents a comparative case study of two new ventures that adopted Growth Hacking while scaling. The findings reveal two approaches to the organizational implementation of Growth Hacking—either bridging or permeating experimentation throughout the organization—and explore their characteristics in terms of organizational configuration, the structure of marketing and product units, key roles, governance of experimentation, and associated benefits and shortcomings. These findings contribute to the literature on structuring experimentation and scaling in new ventures.

最近的学术和管理文献非常关注在新企业生命周期的不同阶段采用的实验方法。除了广为流行的精益创业方法，成长黑客已经成为支持创业公司成长的一种有效方法。虽然以前的研究从过程和个人角度考察了实验，但在日益复杂的组织结构中整合这些方法的研究仍然有限。本文介绍了两家新企业在扩大规模时采用增长黑客的比较案例研究。研究结果揭示了两种组织实施成长黑客的方法——在整个组织中架起桥梁或渗透实验——并从组织结构、营销和产品单元结构、关键角色、实验治理以及相关的利弊等方面探讨了它们的特点。这些发现有助于在新企业中构建实验和规模的文献。

引用次数: 0

Exploring my entrepreneurial self at work: How entrepreneurial identity aspiration influences employee intrapreneurial behaviors and work performance 在工作中探索我的企业家自我：企业家身份渴望如何影响员工的内部创业行为和工作绩效

IF 10.5 1区管理学 Q1 BUSINESS

Journal of Business Research

Pub Date : 2024-11-25 DOI: 10.1016/j.jbusres.2024.115078

Alexander B. Hamrick , Charles Y. Murnieks , Jacob A. Waddingham

Aspirations to be an entrepreneur inspire individuals to take action and engage in new venture creation. It is unclear, however, how these entrepreneurial aspirations might influence individuals working as employees in traditional jobs. We draw from theory on possible selves to predict that entrepreneurial identity aspiration motivates employees to engage in intrapreneurial behaviors within their organizations, subsequently increasing their work performance. Additionally, we argue that individuals’ organizational identification and their entrepreneurial self-efficacy will strengthen the relationship between their entrepreneurial identity aspiration and their engagement in intrapreneurial behaviors at work. Results from two studies largely support our predictions.

成为企业家的愿望激励个人采取行动，参与新的冒险创造。然而，目前尚不清楚这些创业抱负会如何影响从事传统工作的员工。我们从可能自我理论出发，预测企业家身份渴望激励员工在组织内从事内部创业行为，从而提高员工的工作绩效。此外，我们认为个体的组织认同和创业自我效能感会强化其创业认同渴望与工作中创业行为参与之间的关系。两项研究的结果在很大程度上支持了我们的预测。

引用次数: 0

Does gamified training improve training performance? A dual-pathway moderated mediation model 游戏化训练能提高训练成绩吗？双途径调节的中介模型

IF 10.5 1区管理学 Q1 BUSINESS

Journal of Business Research

Pub Date : 2024-11-23 DOI: 10.1016/j.jbusres.2024.115086

Song Liu, Hao Zhou

Although gamification has grown in popularity in organizational training, scientific evidence verifying the benefits of gamified training is mixed, and the underlying mechanisms of it on training outputs remain unclear. Drawing upon the technology-enhanced training effectiveness model and cognitive-affective personality system theory, this research constructs a dual-pathway moderated mediation model explaining how gamified training shapes training performance, including knowledge, skills, and attitudes (KSAs). Adopting a randomized field experiment, the results indicated that gamified training significantly promoted knowledge and attitudes via enhancing goal commitment and perceived enjoyment, but exerted no significant influence on skills. Moreover, need for achievement moderated the effect of gamified training on goal commitment and its indirect effect on KSAs via goal commitment. Furthermore, hedonic need moderated the effect of gamified training on perceived enjoyment and its indirect effect on knowledge and attitudes via perceived enjoyment. Theoretical and practical implications are discussed.

尽管游戏化在组织培训中越来越受欢迎，但验证游戏化培训好处的科学证据参差不齐，其对培训产出的潜在机制仍不清楚。本研究利用技术增强训练效果模型和认知-情感人格系统理论，构建了一个双路径调节的中介模型，解释游戏化训练如何塑造训练绩效，包括知识、技能和态度。采用随机现场实验，结果表明游戏化训练通过提高目标承诺和感知享受显著提高知识和态度，但对技能没有显著影响。此外，成就需求调节了游戏化训练对目标承诺的影响，并通过目标承诺间接调节了游戏化训练对ksa的影响。此外，享乐需求调节了游戏化训练对感知享受的影响，以及游戏化训练通过感知享受对知识和态度的间接影响。讨论了理论和实践意义。

引用次数: 0

Unraveling the performance puzzle of digital transformation: The moderating role of TMT heterogeneity and faultline strength 揭示数字化转型的绩效难题：TMT异质性和断层线强度的调节作用

IF 10.5 1区管理学 Q1 BUSINESS

Journal of Business Research

Pub Date : 2024-11-23 DOI: 10.1016/j.jbusres.2024.115076

Kui Wang , Junjia He , Xiaodan Zhang , Diandian Xiang , Ping Zhang

Despite the proven advantages of cutting costs and boosting efficiency through digital transformation (DT), the empirical findings about the relationship between DT and financial performance remain ambiguous. This study attempts to reveal boundary conditions under which DT influences firm performance by examining how two top management team (TMT) characteristics—TMT heterogeneity and TMT faultline strength—moderate this relationship. Using panel data from A-share listed companies in China, the results reveal that DT positively impacts financial performance. However, TMT heterogeneity and TMT faultline strength have negative moderating effects on the relationship between DT and firm performance. Moreover, when heterogeneity creates strong faultline within the TMT, it strengthens the weakening role of heterogeneity on the effectiveness of DT implementation. These findings contribute to existing literature on DT implementation by exploring the role of TMT characteristics and provide valuable insights for managers and policymakers seeking to leverage digital transformation strategically.

尽管通过数字化转型（DT）降低成本和提高效率的优势已被证明，但关于数字化转型与财务绩效之间关系的实证研究结果仍不明确。本研究试图通过考察高管团队（TMT）的两个特征——高管团队异质性和高管团队断层线强度如何调节这种关系，揭示高管团队影响企业绩效的边界条件。使用中国a股上市公司的面板数据，结果显示DT对财务绩效有正向影响。然而，TMT异质性和TMT断层强度对DT与企业绩效的关系具有负向调节作用。此外，当异质性在TMT内部形成强烈的断层线时，它强化了异质性对DT实施有效性的弱化作用。这些发现通过探索TMT特征的作用，为现有的关于数字化转型实施的文献做出了贡献，并为寻求战略利用数字化转型的管理者和政策制定者提供了有价值的见解。

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引用次数: 0

Passion ignites: Effect of expert worker passion on employee performance in knowledge worker teams 激情点燃：专家型员工激情对知识型员工团队员工绩效的影响

IF 10.5 1区管理学 Q1 BUSINESS

Journal of Business Research

Pub Date : 2024-11-23 DOI: 10.1016/j.jbusres.2024.115052

Yipeng Tang , Xiaoping Pu , Erica Xu , Xu Huang , Guanglei Zhang , Jialing Xiao

Previous studies have shown that employees perform better by acquiring knowledge and skills from domain-specific experts. In this research, we depart from this perspective to focus on expert workers, who possess a high level of domain-general and task-related competencies, and draw on role modeling theory to propose that expert workers’ passion can inspire employees’ passion and thus contribute to employee performance in knowledge worker teams. We conducted three studies to test our research model. The results consistently showed the positive effects of expert workers’ harmonious passion on employees’ harmonious passion, which in turn increased employees’ task performance and taking charge behavior; these effects were stronger when employees and expert workers had similar expertise and demographic backgrounds. In contrast, expert workers’ obsessive passion had no significant effect on employees’ passion and performance. Overall, the study advances the understanding of passion in knowledge worker teams and provides important insight into the managerial practice of presenting outstanding employees as role models.

先前的研究表明，从特定领域的专家那里获得知识和技能，员工的表现会更好。在本研究中，我们从这一视角出发，将重点放在具有高水平领域通用能力和任务相关能力的专家型员工身上，并借鉴角色建模理论，提出专家型员工的激情可以激发员工的激情，从而促进知识型员工团队的绩效。我们进行了三项研究来检验我们的研究模型。结果一致表明，专家型员工的和谐热情对员工的和谐热情有正向影响，进而提高员工的任务绩效和负责行为；当员工和专业人员拥有相似的专业知识和人口背景时，这些影响会更强。而专家型员工的强迫性激情对员工的激情和绩效没有显著影响。总体而言，该研究促进了对知识员工团队激情的理解，并为将优秀员工作为榜样的管理实践提供了重要见解。

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引用次数: 0

Implementing enterprise metaverse as a means of enhancing growth hacking performance: Will adopting the metaverse be a success in organizations? 实现企业元宇宙作为提高增长黑客性能的一种手段：在组织中采用元宇宙会取得成功吗？

IF 10.5 1区管理学 Q1 BUSINESS

Journal of Business Research

Pub Date : 2024-11-23 DOI: 10.1016/j.jbusres.2024.115079

Aman Kumar , Amit Shankar , Abhishek Behl , Vijay Pereira , Payal Kapoor , Armando Papa

This study examines the factors influencing the implementation of the enterprise metaverse within organisations and aims to define how this implementation can assist organisations in achieving growth hacking. The study employed a mixed-methods research design, utilising structural equation modelling (SEM) and artificial neural network (ANN) techniques to analyse the framework. The results show that real-time analytics capability, operational excellence, industry pressure, and stakeholder pressure are significantly associated with enterprise metaverse implementation. The results also reveal that the success or failure of an enterprise metaverse largely depends on how it is implemented. In addition, potential and realised absorptive capacity are identified as significant moderators. This study provides a deeper understanding of organisational behavioural intentions towards the enterprise metaverse using the underpinnings of institutional theory.

本研究考察了影响企业元宇宙在组织内实施的因素，旨在定义这种实施如何帮助组织实现增长黑客。该研究采用混合方法研究设计，利用结构方程建模（SEM）和人工神经网络（ANN）技术来分析框架。结果表明，实时分析能力、卓越运营、行业压力和利益相关者压力与企业元环境实现显著相关。结果还显示，企业元宇宙的成功或失败在很大程度上取决于它是如何实现的。此外，潜在和已实现的吸收能力被认为是重要的调节因素。本研究利用制度理论的基础，对企业元宇宙的组织行为意图提供了更深入的理解。

引用次数: 0

Strategic consensus at founding and product innovation performance in high-tech ventures 高科技企业的战略共识与产品创新绩效

IF 10.5 1区管理学 Q1 BUSINESS

Journal of Business Research

Pub Date : 2024-11-23 DOI: 10.1016/j.jbusres.2024.115082

Li-Qun Wei , Yan Ling , Franz W. Kellermanns , Yuli Zhang

This study examines whether high-tech ventures would be better at product innovation if their top management team (TMT) members had higher levels of strategic consensus at founding, and, if so, how it happens. Taking the entrepreneurial process model (EPM) as our research lens, we propose that TMT strategic consensus can streamline opportunity recognition, leading to faster TMT decision-making; higher TMT decision speed then facilitates opportunity exploitation in which product innovation is realized. We also suggest that this indirect influence is contextually sensitive; that is, external conditions (specifically, environmental competitiveness) negatively moderate the relationship between strategic consensus and decision speed, and internal conditions (specifically, structural specialization among TMT members) positively moderate the relationship between decision speed and product innovation. Drawing on a sample of 92 Chinese high-tech ventures and using a lagged, multiple-respondent design, we found support for these arguments.

本研究考察了如果高科技企业的高层管理团队（TMT）成员在成立之初就有更高水平的战略共识，那么它们是否会在产品创新方面做得更好，如果是的话，它是如何发生的。以创业过程模型（EPM）为研究视角，提出TMT战略共识可以简化机会识别，从而加快TMT决策；更高的TMT决策速度有助于实现产品创新的机会开发。我们还认为，这种间接影响是上下文敏感的；即外部条件（特别是环境竞争力）负向调节战略共识与决策速度之间的关系，内部条件（特别是TMT成员之间的结构性专业化）正向调节决策速度与产品创新之间的关系。我们以92家中国高科技企业为样本，采用滞后的多受访者设计，发现了对这些论点的支持。

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Navigating the future of B2B marketing: The transformative impact of the industrial metaverse 引领B2B营销的未来：工业虚拟世界的变革影响

IF 10.5 1区管理学 Q1 BUSINESS

Journal of Business Research

Pub Date : 2024-11-22 DOI: 10.1016/j.jbusres.2024.115057

Boas Bamberger , Werner Reinartz , Wolfgang Ulaga

Rapid technological advancements and shifting market dynamics challenge business-to-business (B2B) marketing academia to maintain relevance among scholars and practitioners. This article examines the discipline’s evolution and explores future research directions shaped by the industrial metaverse. Scholarly research in B2B marketing evolved from a focus on transactions to one on relationships, business networks, and, finally, virtualized business ecosystems. The industrial metaverse, through business virtualization, dynamic strategizing, and enhanced stakeholder centricity, fundamentally affects how B2B transactions and relationships are managed. By embracing the industrial metaverse, we propose that scholarly research in B2B marketing can maintain its relevance and enhance its impact by tracking industry advances and more effectively addressing managerially relevant challenges. To this end, the article discusses the substantial shifts triggered by the industrial metaverse and develops promising research opportunities, advocating for academics to embrace these changes to align with practitioner needs and contemporary market dynamics.

快速的技术进步和不断变化的市场动态对企业对企业（B2B）营销学术界提出了挑战，以保持学者和实践者之间的相关性。本文考察了该学科的演变，并探讨了工业元宇宙塑造的未来研究方向。B2B营销的学术研究从关注交易发展到关注关系、商业网络，最后是虚拟化的商业生态系统。通过业务虚拟化、动态战略和增强的涉众中心，工业元环境从根本上影响B2B事务和关系的管理方式。通过拥抱行业元环境，我们建议B2B营销的学术研究可以通过跟踪行业进展和更有效地解决管理相关挑战来保持其相关性并增强其影响。为此，本文讨论了工业元环境引发的重大变化，并开发了有前途的研究机会，倡导学术界接受这些变化，以配合从业者需求和当代市场动态。

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