Journal of Business Research最新文献

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Mind the standardization gap: An emerging market phenomenon

IF 10.5 1区管理学 Q1 BUSINESS

Journal of Business Research

Pub Date : 2025-02-21 DOI: 10.1016/j.jbusres.2025.115249

Zeynep Müge Güzel , Ayşegül Özsomer , Burcu Sezen

This paper introduces the “standardization gap” as perceptual differences between consumers and managers regarding a global brand’s standardization of its marketing mix. Studies utilizing triadic data from managers, consumers, and advertisements document that emerging market consumers perceive global brands as less standardized than they are. A perceived “standardization gap” exists in product characteristics and positioning. Positioning standardization gaps decrease consumers’ brand equity, willingness to pay, and the brand’s market share in the subsidiary market. Interestingly, consumers’ product standardization perceptions trigger two opposing mechanisms, a positive mechanism via better tailoring to local needs and a negative mechanism through inferences of lower quality and inferior products. These opposing mechanisms cancel each other out in affecting consumer brand equity. Managers can enhance positioning standardization perceptions by standardizing advertising in emerging markets. However, standardized advertising is less effective in shaping product standardization perceptions.

引用次数: 0

The effect of brand alliances across dependent variables and research designs: A meta-analysis

IF 10.5 1区管理学 Q1 BUSINESS

Journal of Business Research

Pub Date : 2025-02-21 DOI: 10.1016/j.jbusres.2025.115248

Kevin E. Voss , Mayoor Mohan , Jin Ho Jung , Fernando R. Jiménez

Researchers have observed that a brand ally positively impacts a focal brand. However, it’s unclear what the average size of this effect is and if this effect is consistent across dependent variables and research designs. This uncertainty can lead to misconceptions among scholars and practitioners regarding the findings from brand alliance studies. Through a meta-analysis, this study finds that the average size of the brand alliance effect is 0.244, indicating a significant brand ally influence on a focal brand. Additionally, the analysis reveals that fictional brands yield larger effect sizes regarding attitudes toward the brand alliance, whereas real brands exert a greater impact on attitudes toward the focal brand. Yet, the effect size is influenced by dependent variables and research design elements. These findings suggest that drawing direct equivalences of effect sizes across dependent variables might be misleading; guidelines are provided to help navigate such potential discrepancies.

引用次数: 0

How allusion enhances consumer response to hope appeals in health messaging

IF 10.5 1区管理学 Q1 BUSINESS

Journal of Business Research

Pub Date : 2025-02-20 DOI: 10.1016/j.jbusres.2025.115237

Pia A. Albinsson , Bruce A. Huhmann , Bidisha Burman

While fear appeals often appear in health-oriented Public Service Announcements (PSAs), three experiments demonstrate that a positive appeal, hope, can be effectively used in PSAs to promote healthy eating when combined with an allusion, a type of figurative language. Specifically, Study 1 uses eye-tracking to establish that allusion moderates hope’s encouragement of visual attention and engagement. Study 2′s experiment illustrates how allusion moderates hope’s influence on message outcomes. Study 3 tests whether self-efficacy mediates the relationships between hope and allusion on message outcomes using Hayes PROCESS modeling. Results support self-efficacy’s mediation of the hope-allusion interaction on message response outcomes. One contribution is the investigation of a multimodal allusion incorporating both visual and verbal elements and its ability to enhance message effectiveness. This study also advances the theoretical understanding of the use of positive emotional appeals and the power of self-efficacy to account for their effects in health promotion PSAs.

引用次数: 0

Trajectory integration and the impact of inventions

IF 10.5 1区管理学 Q1 BUSINESS

Journal of Business Research

Pub Date : 2025-02-20 DOI: 10.1016/j.jbusres.2025.115256

Holmer Kok , Joseph Monroe , Philip Kappen

This study introduces the concept of trajectory integration in recombinant search, where inventors recombine multiple inventions from a shared pre-existing trajectory. As inventions within a trajectory build upon their predecessors, we theorize that inventors can learn from these interconnections to develop more effective approaches to new problems. We argue that the benefits of trajectory integration depend on whether inventions in the trajectory belong to the focal domain (inner-domain trajectory integration) or lie outside it (outer-domain trajectory integration). Analyzing 19,266 nuclear energy patent families, we find that inner-domain trajectory integration is linked to higher impact within the focal domain but lower impact outside it. Conversely, outer-domain trajectory integration is associated with impact beyond the focal domain but shows no link to impact within it. We contribute to recombinant search literature by highlighting the relevance of considering the historical context of inventions and their trajectories to better understand their value.

引用次数: 0

Stepping in and stepping aside: Employees navigating digital transformation paradoxes

IF 10.5 1区管理学 Q1 BUSINESS

Journal of Business Research

Pub Date : 2025-02-20 DOI: 10.1016/j.jbusres.2025.115253

Renate Kratochvil

We explore how employees with a positive attitude towards digital transformation navigate organizational paradoxes. Companies can manage paradoxes by employing a “both/and” approach. However, this strategy might not translate well to the day to day work of the employee, who jumps between tasks which often lie at opposite poles of the paradox. Using qualitative data from a construction company in the gradual process of transforming, we inductively reveal two types of employees, followers and explorers. These employees enact practices of stepping in and stepping aside, in that they are both proactive and task-intrinsic, reactive and accepting, in such a way as to be able to continue contributing to the digital transformation. We shed light on the importance of uncovering the tactical practices used by employees in their day to day work in order to be able to navigate organizational paradoxes and thus promote the long-term success of the digital transformation.

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Design-Oriented stakeholder engagement in service ecosystems

IF 10.5 1区管理学 Q1 BUSINESS

Journal of Business Research

Pub Date : 2025-02-19 DOI: 10.1016/j.jbusres.2025.115255

Alexander Flaig, Hugo Guyader, Mikael Ottosson

This study investigates the role of stakeholder engagement in service ecosystem design through a longitudinal case study of a mobility-as-a-service ecosystem. The study makes three key contributions to the literature on service ecosystem design and stakeholder engagement. First, we conceptualize design-oriented stakeholder engagement (DOSE) as a stakeholder’s level of resource investments and expenses in design and non-design processes toward a focal design object. This framework reveals how stakeholders’ varying resource endowments manifest across both design processes (reflexivity and reformation) and non-design processes (reproduction). Second, we identify that stakeholders’ reflexive capabilities manifest in three degrees – focused on self-perceived role, current systemic role, and future systemic role – with those stakeholders who are capable of systemic reflection demonstrating higher voluntary resource investments than those who focused solely on their current roles. Third, we identify role myopia and role uncertainty as barriers that impede higher degrees of reflexivity, explaining differences in stakeholders’ resource investments and engagement levels throughout the design process.

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引用次数: 0

The B2B sharing economy: Framework, implications, and future research

IF 10.5 1区管理学 Q1 BUSINESS

Journal of Business Research

Pub Date : 2025-02-19 DOI: 10.1016/j.jbusres.2025.115244

Sabine Benoit , Katrin Merfeld , Vivian S.C. Tunn , Tobias Schaefers , Tor Wallin Andreassen

The sharing economy (SE) has disrupted several sectors. Thus far, this has mainly occurred in consumer markets. Research has therefore focused on these sectors, leaving a research gap regarding the emergence of the SE in business-to-business (B2B) markets. We address this gap by first developing a literature-based framework defining the B2B SE as a service system composed of at least three actors (triadic + ), including an asset-light, intermediating platform that links at least two organizations, with one paying for temporary access to a physical asset from the other organization, for which granting this access is an ancillary service outside of the core business. We also delineate the B2B SE from related concepts, such as cooperatives and co-owning. Second, we provide managerial implications for platforms, incumbents, asset owners, and policymakers. Third, we outline areas for future research, for example, disruption trajectories, incumbent reactions, and the dark side of the B2B SE.

引用次数: 0

Chief operating officers’ long-term orientation and corporate lean production

IF 10.5 1区管理学 Q1 BUSINESS

Journal of Business Research

Pub Date : 2025-02-19 DOI: 10.1016/j.jbusres.2025.115247

Xingnan Xue , Nan Hu , Fangjuan Qiu , Gang Li

Although Chief Operating Officers (COOs) are pivotal to corporate operations management (OM), their impact on lean production remains underexplored. Drawing on upper echelons theory, this study investigates COOs’ role in lean production implementation. Analyzing a comprehensive sample of 5,582 firm-year observations spanning 1993 to 2020 derived from archival empirical data, our findings suggest that COOs with a higher long-term orientation are associated with a higher degree of lean production implementation. Furthermore, our analyses indicate that this positive relationship is stronger under conditions of lower environmental uncertainty, within larger firms, and in firms with more structured management practices. Overall, our findings support the recent emphasis on COOs’ importance and provide theoretical and managerial implications from an OM perspective.

引用次数: 0

Impact of virtual presence of others on social media service recovery evaluations: A cross-cultural perspective

IF 10.5 1区管理学 Q1 BUSINESS

Journal of Business Research

Pub Date : 2025-02-19 DOI: 10.1016/j.jbusres.2025.115245

Sanchayan Sengupta , Md Rokonuzzaman , Anand Kumar Jaiswal , Raffaele Filieri

With the growing prevalence of social media as a platform for customer complaints, understanding cross-cultural differences in service recovery becomes crucial. This research investigates how the presence of social media observers influences service recovery satisfaction across different cultures. We examine how cultural orientation shapes responses to service recovery efforts through three experiments that compare collectivistic and individualistic consumers. Our findings reveal that collectivists report lower satisfaction and brand loyalty intentions during partial social media recovery attempts compared to email-based recovery. However, when managers provide customized apologies on social media, collectivist consumers show significantly improved service recovery evaluations, particularly due to the role of face concern. We demonstrate the critical interaction between virtual presence, cultural orientation, and face concern in determining behavioral engagement with brands during recovery. Our research contributes to service recovery theory by integrating social impact theory with cross-cultural consumer behavior and offers practical guidelines for managing service failures.

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引用次数: 0

My friend, the enemy: Developing a model for coopetition in the professional services sector

IF 10.5 1区管理学 Q1 BUSINESS

Journal of Business Research

Pub Date : 2025-02-18 DOI: 10.1016/j.jbusres.2025.115252

Dominik Schlee, Tobias Gutmann

Coopetition, merging elements of cooperation and competition, has transitioned into a dynamic system characterized by mutual, and frequently reinforcing interactions, necessitating a more systematic consideration where companies must embrace openness. Despite the potential benefits, existing research lacks a comprehensive perspective into the application of a coopetitive strategy within professional service firms, with many of these efforts falling short of achieving their expected outcomes. Professional service firms face persistent and long-term coopetition configurations, leading to tensions and paradoxes that demand a holistic and systematic approach. To address this issue, the study employs a multi-case theory-building approach, analyzing a sample of efficiency and success polar types from eight professional services organizations. We propose a comprehensive dynamic coopetition lifecycle model that reveals coopetition-specific motivations, management activities, and conflicts inherent in professional services. This model highlights the unique conditions and tensions in the professional service sector, such as regulatory compliance, human capital reliance, confidentiality, and technology integration, that necessitate such an approach. This paper advances the discourse on resource and capability constraints in service research by introducing a dynamic coopetition lifecycle model. We clarify the conditions under which coopetition can prosper, its complexities, and offer actionable insights for professional services.

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引用次数: 0

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