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The paradox of being profitable and moral: the role moral authority plays in corporate sociopolitical activism 盈利与道德的悖论:道德权威在企业社会政治行动主义中扮演的角色
IF 9.8 1区 管理学 Q1 BUSINESS Pub Date : 2026-03-01 Epub Date: 2025-12-18 DOI: 10.1016/j.jbusres.2025.115913
Lucia S.G. Barros , Cristiane Pizzutti , Nathalia Soares Brum de Mello , Marcos Inácio Severo de Almeida , Giuliana Isabella , Paulo de Paula Baptista
While stakeholders expect businesses to take sociopolitical stances, the moral authority of such efforts is often questioned. This research examines how consumers perceive companies’ moral authority, its consequences in the context of corporate sociopolitical activism (CSA), and how it can be enhanced. The results of five experiments reveal that companies are perceived to have lower moral authority than nongovernmental organizations (NGOs) due to having more ulterior motives, and the impact of ulterior motives on the perception of moral authority is more pronounced for conservative consumers. Moreover, partnering with an NGO and demonstrating prior cause-aligned initiatives increases a company’s perceived moral authority, affecting reputation, attitudes, product choice, and willingness to pay. However, these effects only hold for liberal stances. These insights contribute to the debate on CSA’s impact on consumer perception and address calls for research on moral authority.
虽然利益相关者希望企业采取社会政治立场,但这种努力的道德权威经常受到质疑。本研究考察了消费者如何看待公司的道德权威,它在企业社会政治行动主义(CSA)背景下的后果,以及如何加强它。五项实验的结果表明,由于企业有更多的不可告人的动机,企业被认为比非政府组织具有更低的道德权威,而不可告人的动机对保守消费者道德权威感知的影响更为明显。此外,与非政府组织合作并展示先前的公益倡议可以增加公司的道德权威,影响声誉、态度、产品选择和支付意愿。然而,这些影响只适用于自由主义立场。这些见解有助于讨论CSA对消费者认知的影响,并呼吁对道德权威进行研究。
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引用次数: 0
Heuristic or systematic? Effects of information cues on dynamics of consumers conversion in live streaming e-commerce 启发式还是系统性?信息线索对直播电子商务中消费者转换动态的影响
IF 9.8 1区 管理学 Q1 BUSINESS Pub Date : 2026-03-01 Epub Date: 2025-12-24 DOI: 10.1016/j.jbusres.2025.115941
Rui Xie , Wen Zhang , Zhenzhong Ma , Feng Mai , Jian Li
Live streaming e-commerce is becoming a mainstream marketing channel for firms, which has aroused great interest among practitioners and researchers. Although improving consumers’ conversion rate is regarded as the key to the success of live streaming e-commerce, few studies have noticed the dynamic nature of consumers’ conversion state, i.e., the consecutive transition of conversion state of consumers during the consecutive product-selling segments. To fill these research gaps, this paper investigates the effects of heuristic cues and systematic cues from streamer on the dynamics of consumers’ conversion state based on the dual processing theory. We adopt a data-driven approach to make use of hidden Markov model to identify unobserved consumers’ conversion state from observed behavior data. Empirical study is conducted by using 6,825 product live segments collected from Douyin e-commerce platform. The findings indicate that both heuristic cues and systematic cues have positive effects on escalating the conversion state of consumers and the previous conversion state of consumers moderates the effects. These findings provide great managerial implications for practitioners in customizing their marketing strategy in live streaming e-commerce.
电子商务直播正在成为企业的主流营销渠道,引起了从业者和研究者的极大兴趣。虽然提高消费者的转化率被认为是直播电商成功的关键,但很少有研究注意到消费者转换状态的动态性,即消费者在连续的产品销售环节中转换状态的连续过渡。为了填补这些研究空白,本文基于双重加工理论,研究了启发式线索和系统线索对消费者转换状态动态的影响。我们采用数据驱动的方法,利用隐马尔可夫模型从观察到的行为数据中识别未被观察到的消费者的转换状态。利用抖音电商平台收集的6825个产品直播片段进行实证研究。研究结果表明,启发式线索和系统性线索对消费者转换状态的升级均有正向影响,而消费者先前的转换状态对这种影响有调节作用。这些发现为从业者在电子商务直播中定制营销策略提供了重要的管理启示。
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引用次数: 0
The impact of artificial intelligence (AI) competencies on subjective financial well-being in AI-enabled mobile banking: A construal level theory perspective 人工智能(AI)能力对人工智能移动银行中主观财务状况的影响:一个解释水平理论的视角
IF 9.8 1区 管理学 Q1 BUSINESS Pub Date : 2026-03-01 Epub Date: 2025-12-20 DOI: 10.1016/j.jbusres.2025.115922
Jung-Chieh Lee , Xueer Zhou
With artificial intelligence (AI) integration, AI-enabled fintech—such as mobile banking applications—offers personalized, efficient, and responsive financial services. However, the role of AI competencies in promoting users’ financial well-being remains underexplored in the context of AI-enabled mobile banking. Guided by construal level theory, this study investigates how cognitive, relational, and emotional AI competencies influence users’ subjective financial well-being through a sequential mediation pathway involving social psychological distance, social presence, trust, AI skepticism, and user satisfaction. We also include user familiarity with AI-enabled banking and financial literacy as moderating variables. Based on a three-wave longitudinal survey and data from 398 responses, the findings reveal that AI competencies shape subjective financial well-being through a sequential mediation process. Additionally, this study identifies significant moderating effects. We contribute to the literature by shifting the focus beyond adoption behaviors to understand the mechanisms through which AI competencies drive meaningful financial outcomes, specifically users’ subjective financial well-being.
通过人工智能(AI)集成,支持AI的金融技术(如移动银行应用程序)提供个性化、高效和响应迅速的金融服务。然而,在支持人工智能的移动银行中,人工智能能力在促进用户财务健康方面的作用仍未得到充分探索。在解释水平理论的指导下,本研究探讨了认知、关系和情感人工智能能力如何通过包括社会心理距离、社会存在、信任、人工智能怀疑和用户满意度在内的顺序中介途径影响用户的主观财务幸福感。我们还将用户对人工智能银行的熟悉程度和金融知识作为调节变量。基于一项三波纵向调查和398份回复的数据,研究结果显示,人工智能能力通过一个顺序的中介过程塑造了主观的财务状况。此外,本研究还发现了显著的调节效应。我们通过将焦点从采用行为转移到理解人工智能能力驱动有意义的财务结果(特别是用户的主观财务福祉)的机制,从而为文献做出贡献。
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引用次数: 0
Virtual influencer or human influencer in destination endorsement? The role of travel inspiration and forestalgic appeals 目的地代言中的虚拟影响者还是人类影响者?旅游灵感和森林魅力的作用
IF 9.8 1区 管理学 Q1 BUSINESS Pub Date : 2026-03-01 Epub Date: 2026-01-07 DOI: 10.1016/j.jbusres.2025.115964
Yuxue Shi , Xianfeng Zhang , Jong-Hyeong Kim , Huilin Ouyang
This study integrates customer inspiration theory and meaning transfer theory to examine how tourists’ discrete emotions lead to the comparative advantage of virtual (vs. human) influencer endorsers in enhancing tourists’ responses and whether advertising appeals and color hues have boundary constraints. Results from three experiments demonstrate that virtual (vs. human) influencer endorsements are more likely to boost tourists’ favorable attitude toward destinations and increase their travel or word-of-mouth intention via serial mediation through destination coolness and travel inspiration. Furthermore, it proves that forestalgic (vs. nostalgic) advertising appeals and cool (vs. warm) color hues can accentuate tourists’ positive responses when matched with virtual (vs. human) influencers. Theoretically, this research advances virtual influencer literature by proposing a novel explanatory framework for endorsement effectiveness, investigating emotion-related mechanisms, and examining temporal-based advertising appeals and color hue effects. Practically, it offers valuable insights for destination marketers to launch effective marketing campaigns with virtual influencers.
本研究结合顾客激励理论和意义转移理论,探讨游客的离散情绪如何导致虚拟(相对于真人)网红代言人在提高游客反应方面的比较优势,以及广告吸引力和色彩是否存在边界约束。三个实验的结果表明,虚拟(相对于真人)网红代言更有可能通过目的地酷和旅行灵感的系列中介提高游客对目的地的好感态度,增加他们的旅游或口碑意愿。此外,研究证明,当与虚拟(与真人)影响者匹配时,森林(与怀旧)广告吸引力和冷(与暖)色调可以突出游客的积极反应。从理论上讲,本研究通过提出一种新的代言有效性解释框架,研究情感相关机制,并研究基于时间的广告吸引力和色调效应,推进了虚拟影响者文献。实际上,它为目的地营销人员提供了有价值的见解,以便与虚拟影响者开展有效的营销活动。
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引用次数: 0
Consolidating actor-centric perspectives in ecosystem research: A systematic review 生态系统研究中以行为者为中心的观点的巩固:系统回顾
IF 9.8 1区 管理学 Q1 BUSINESS Pub Date : 2026-03-01 Epub Date: 2025-12-31 DOI: 10.1016/j.jbusres.2025.115950
Ming-Chao Wang , Cut Irna Setiawati
Ecosystems are characterized by collaborative efforts among multiple actors that deliver value at the ecosystem level. The growing literature on the actor concept has introduced complex terminologies, contributing to an increase in definitional ambiguity and limited consensus on the foundational principles underlying the actor roles in the ecosystem. This study employs a “why, what, and how” analytical framework to systematically review the literature to try to clarify actors’ motivations, roles, and strategies within established ecosystems. The review uncovers critical sub-aspects of actor contributions and four essential actor-centric themes: embodiment type, operational mannerisms, key attributes, and inter-actor bonding dynamics. The study extends ecosystem theory by clarifying the roles of actors in fostering ecosystem continuity and adaptability. Importantly, it provides valuable insights for ecosystem stakeholders by highlighting ways to navigate and influence ecosystem dynamics. The study also establishes a strong foundation for future research into ecosystem actor interactions and their impact.
生态系统的特点是在生态系统层面上提供价值的多个行动者之间的协作努力。关于行动者概念的文献越来越多,引入了复杂的术语,导致定义模糊的增加,并且对生态系统中行动者角色的基本原则的共识有限。本研究采用“为什么、做什么和如何做”的分析框架,系统地回顾文献,试图澄清参与者在既定生态系统中的动机、角色和策略。这篇综述揭示了行动者贡献的关键子方面和四个以行动者为中心的基本主题:体现类型、操作方式、关键属性和行动者之间的联系动态。该研究通过阐明行为体在促进生态系统连续性和适应性方面的作用,扩展了生态系统理论。重要的是,它通过强调导航和影响生态系统动态的方法,为生态系统利益相关者提供了有价值的见解。该研究也为未来生态系统行动者相互作用及其影响的研究奠定了坚实的基础。
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引用次数: 0
A meta-analytic model of the influence of customer mistreatment on employees’ work outcomes 顾客不当对待对员工工作结果影响的元分析模型
IF 9.8 1区 管理学 Q1 BUSINESS Pub Date : 2026-03-01 Epub Date: 2025-12-30 DOI: 10.1016/j.jbusres.2025.115960
Hongjuan Tan , Yi Zhang , Xinyuan (Roy) Zhao , Anna S. Mattila , Huan Yang
Customer mistreatment (CM) significantly affects employees’ work outcomes. Drawing on cognitive–affective personality system theory, we conduct a meta-analysis of 232 independent samples from 202 primary studies (N = 76,957), elucidating three prominent mechanisms (i.e., cognition, affect, and resource depletion) through which CM negatively affects three core work outcomes (i.e., in-role, positive extra-role, and negative extra-role performance). Results show that integrating cognitive, affective, and resource mechanisms is essential for a comprehensive understanding of CM. When the three mechanisms are tested jointly, cognition and resource depletion remain significant across work outcomes, while affect remains significant only for negative extra-role performance. CM primarily impairs in-role and positive extra-role performance through cognition and drives negative extra-role performance through affect. Certain factors (e.g., public vs. private contexts, gender) moderate these relationships. These findings advance the understanding of CM and offer insights informing both customer service practice and future research agendas.
顾客不当对待显著影响员工的工作成果。利用认知-情感人格系统理论,我们对202项初步研究的232个独立样本(N = 76,957)进行了meta分析,阐明了认知、情感和资源耗竭三种主要机制(即认知、情感和资源耗竭),通过这些机制,CM对角色内绩效、积极角色外绩效和消极角色外绩效三个核心工作结果产生负向影响。研究结果表明,整合认知机制、情感机制和资源机制是全面理解CM的必要条件。当三种机制联合测试时,认知和资源消耗在工作结果中仍然显著,而影响仅在负性角色外绩效中仍然显著。CM主要通过认知损害角色内和积极角色外表现,并通过情感驱动消极角色外表现。某些因素(例如,公共环境与私人环境、性别)调节了这些关系。这些发现促进了对客户管理的理解,并为客户服务实践和未来的研究议程提供了见解。
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引用次数: 0
The role of authenticity and skepticism in consumers’ reactions to brand activism 真实性和怀疑在消费者对品牌行动主义的反应中的作用
IF 9.8 1区 管理学 Q1 BUSINESS Pub Date : 2026-03-01 Epub Date: 2025-12-31 DOI: 10.1016/j.jbusres.2025.115944
Tjark Virkus , Kristina Klein
For brands that engage in activism by taking a stand on controversial socio-political topics, prior research has demonstrated that perceptions of authenticity are critical for evoking positive reactions among consumers. In two experimental studies, we establish two determinants of such perceived authenticity of brand activism: Both an intrinsic (vs. extrinsic) motivation and a high (vs. low) impact of a brand’s activism increase consumers’ authenticity perceptions, which then positively relate to consumer reactions to brand activism. In Study 2, with a representative sample of German consumers, we further clarify that perceptions of authenticity reduce consumers’ skepticism toward brand activism. These findings thus shed new light on which factors can prompt authenticity perceptions, as well as more positive attitudes toward brand activism campaigns.
对于那些通过在有争议的社会政治话题上采取立场来参与行动主义的品牌来说,先前的研究表明,对真实性的认知对于唤起消费者的积极反应至关重要。在两项实验研究中,我们建立了品牌行动主义感知真实性的两个决定因素:内在(vs.外在)动机和品牌行动主义的高(vs.低)影响都会增加消费者的真实性感知,这与消费者对品牌行动主义的反应正相关。在研究2中,我们以德国消费者的代表性样本进一步阐明,对真实性的认知降低了消费者对品牌行动主义的怀疑态度。因此,这些发现揭示了哪些因素可以促进真实性认知,以及对品牌激进主义活动的更积极态度。
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引用次数: 0
How does collaborative relationship ending affect the focal inventor’s innovation? 合作关系的结束如何影响焦点发明人的创新?
IF 9.8 1区 管理学 Q1 BUSINESS Pub Date : 2026-03-01 Epub Date: 2026-01-02 DOI: 10.1016/j.jbusres.2025.115957
Yanhong Lu , Hongjuan Zhang , Shanshan Qian , Runhui Lin
Collaboration is closely linked to innovation, yet little is known about how collaborative relationship ending affects individual innovation. This study, grounded in social network theory, develops and tests a model linking the focal inventor’s collaborative relationship ending with innovation. It also examines how internal exploration capability and external exploration capability, along with tie strength, moderate this relationship. Analyzing Huawei’s 1,531 inventors’ patent data filed in China from 2004 to 2013, the results reveal that the focal inventor’s collaborative relationship ending has a negative effect on innovation. Additionally, the focal inventor’s internal exploration capability enhances this effect, while the focal inventor’s external exploration capability weakens it. The negative impact is most pronounced when internal exploration capability is high and the tie strength is weak. This study advances research on collaborative relationship dynamics and innovation by emphasizing the influence of collaborative relationship ending, exploration capabilities, and tie strength in shaping innovation.
合作与创新密切相关,但合作关系的结束对个人创新的影响却鲜为人知。本研究以社会网络理论为基础,建立并验证了焦点发明者合作关系以创新为终点的模型。它还考察了内部勘探能力和外部勘探能力以及联系强度如何调节这种关系。分析华为公司2004 - 2013年1531名发明人在中国申请的专利数据,发现焦点发明人合作关系的结束对创新具有负向影响。此外,焦点发明人的内部探索能力增强了这一效应,而焦点发明人的外部探索能力削弱了这一效应。当内部勘探能力高、粘结强度弱时,其负面影响最为明显。本研究通过强调合作关系结束、探索能力和联系强度对创新形成的影响,推进了合作关系动态与创新的研究。
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引用次数: 0
Sharing for the right reasons? Influence of leader mindfulness on follower tacit and explicit knowledge sharing 为了正确的理由分享?领导正念对下属隐性和显性知识共享的影响
IF 9.8 1区 管理学 Q1 BUSINESS Pub Date : 2026-03-01 Epub Date: 2026-01-14 DOI: 10.1016/j.jbusres.2026.115983
Beini Liu , Scott B Dust , Minya Xu , Xinyu Zhang
Enhancing organizational competitiveness significantly depends on employees’ knowledge sharing, a vital behavior that leaders are likely to influence their followers to participate in. Based on social information processing theory, we theorize that leader mindfulness impacts followers’ tacit and explicit knowledge sharing through two distinct mechanisms: followers’ prosocial motivation and image preservation motivation. Findings from a pilot study and a multi-wave, multi‑source field study indicate that leader mindfulness influences follower tacit knowledge sharing through follower prosocial motivation and follower explicit knowledge sharing through follower image preservation motivation; follower mindfulness amplifies both indirect effects. Supplemental analyses uncover a further pathway: leader mindfulness also promotes follower explicit knowledge sharing via prosocial motivation, whereas the image preservation route does not extend to tacit knowledge sharing. We discuss theoretical and practical implications related to knowledge sharing and leader mindfulness.
组织竞争力的提升很大程度上取决于员工的知识共享,这是领导者可能影响其追随者参与的重要行为。基于社会信息加工理论,我们认为领导者正念通过两种不同的机制:追随者的亲社会动机和形象保护动机影响追随者的隐性和显性知识共享。前导研究和多波多源实地研究结果表明,领导者正念通过追随者亲社会动机影响追随者隐性知识共享,通过追随者形象保留动机影响追随者显性知识共享;追随者正念放大了这两种间接影响。补充分析揭示了一个进一步的途径:领导者正念通过亲社会动机促进了追随者的显性知识共享,而形象保护途径没有延伸到隐性知识共享。我们讨论了与知识共享和领导正念相关的理论和实践意义。
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引用次数: 0
Advocating for good? Individual-level political predictors of attitudes toward corporate sociopolitical activism 倡导善?个人层面对企业社会政治行动主义态度的政治预测
IF 9.8 1区 管理学 Q1 BUSINESS Pub Date : 2026-03-01 Epub Date: 2026-01-13 DOI: 10.1016/j.jbusres.2026.115988
Britta C. Brugman , Sarah Marschlich , Olga Eisele , Sonia J. Shaikh
Organizations are increasingly engaging in and taking a stance on public debates about controversial sociopolitical issues. This study explores how stakeholders’ political predispositions (i.e., political orientation and political trust) and contextual attitudes (i.e., societal issue salience and CSA skepticism) shape their attitudes toward CSA. The results of a preregistered representative survey in the Netherlands (N = 1,863) showed that stakeholder attitudes toward CSA are more positive when individuals identify less as conservative, trust political institutions more, and are more aware of major social (as opposed to economic or safety-related) issues. Moreover, we found an interaction effect between CSA skepticism and social issue salience on attitudes toward CSA: CSA attitudes become more positive with increasing social issue salience among highly skeptical individuals than among those with moderate or low CSA skepticism. These findings improve our understanding of the determinants of overall (favorable) evaluations of CSA across organizations and issue domains.
组织越来越多地参与到有争议的社会政治问题的公开辩论中,并表明自己的立场。本研究探讨了利益相关者的政治倾向(即政治倾向和政治信任)和情境态度(即社会问题突出和CSA怀疑)如何影响他们对CSA的态度。荷兰一项预先登记的代表性调查(N = 1863)的结果显示,当个人认为自己不那么保守、更信任政治机构、更了解主要的社会问题(而不是经济或安全相关问题)时,利益相关者对CSA的态度更积极。此外,我们发现CSA怀疑论与社会问题显著性对CSA态度的交互作用:高度CSA怀疑论个体的CSA态度比中度或低CSA怀疑论个体的CSA态度随着社会问题显著性的增加而变得更加积极。这些发现提高了我们对跨组织和问题领域的CSA总体(有利)评价的决定因素的理解。
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引用次数: 0
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Journal of Business Research
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