Traditional market research primarily relies on self-reports (SR) to assess consumer preferences, yet these methods are prone to biases and limited in capturing subconscious emotional responses. Psychophysiological and neurophysiological methods offer objective alternatives, but their high cost and intrusiveness limit practical use. This study examines automated Facial Expression Analysis (FEA), focusing on micro-expression (ME) emotion data, as a scalable, non-intrusive approach to improve the accuracy of predicting consumer choices. In a controlled experiment exposing participants to both video and poster ads, we compare the predictive power of ME and SR emotion data using machine learning and artificial neural network models. Results demonstrate that ME data significantly enhance both multinomial and binomial choice prediction accuracy compared to SR data, particularly for dynamic video ads where ME patterns capture real-time emotional fluctuations more effectively. Beyond its methodological contributions, our study underscores practical implications and discusses the ethical considerations related to consumer privacy.
{"title":"Face reading technology: improving preference prediction from self-reports using micro-expressions","authors":"Pantelis Karapanagiotis , Franziska Krause , Janina Krick","doi":"10.1016/j.jbusres.2026.116050","DOIUrl":"10.1016/j.jbusres.2026.116050","url":null,"abstract":"<div><div>Traditional market research primarily relies on self-reports (SR) to assess consumer preferences, yet these methods are prone to biases and limited in capturing subconscious emotional responses. Psychophysiological and neurophysiological methods offer objective alternatives, but their high cost and intrusiveness limit practical use. This study examines automated Facial Expression Analysis (FEA), focusing on micro-expression (ME) emotion data, as a scalable, non-intrusive approach to improve the accuracy of predicting consumer choices. In a controlled experiment exposing participants to both video and poster ads, we compare the predictive power of ME and SR emotion data using machine learning and artificial neural network models. Results demonstrate that ME data significantly enhance both multinomial and binomial choice prediction accuracy compared to SR data, particularly for dynamic video ads where ME patterns capture real-time emotional fluctuations more effectively. Beyond its methodological contributions, our study underscores practical implications and discusses the ethical considerations related to consumer privacy.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"208 ","pages":"Article 116050"},"PeriodicalIF":9.8,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146191417","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2026-04-01Epub Date: 2026-01-17DOI: 10.1016/j.jbusres.2026.115970
Stefanie Wannow , Martin Haupt
Consumer Climate Engagement (CCE) refers to the voluntary investment of personal resources—such as time, money, and effort—to combat climate change. Given its diverse forms, from minor behavioral adjustments to major lifestyle changes, understanding the mechanisms driving CCE is essential. Drawing on Social Exchange Theory (SET) and Construal Level Theory (CLT), CCE is conceptualized as an exchange process in which individuals evaluate perceived costs and benefits in relation to various stakeholders. Our model links these expected costs and benefits to CCE through the mediating role of CCE value, defined as the perceived net worth of engagement. We further introduce the perceived concreteness of costs and benefits as a key moderating mechanism and examine how relationship norms—particularly exchange-based versus communal orientations—shape engagement decisions. Finally, a typology categorizes forms of CCE based on their specific cost–benefit configurations, offering structured insights to inform more effective climate engagement strategies.
{"title":"Explaining consumer climate engagement: a conceptual model and a typology based on social exchange and construal level theory","authors":"Stefanie Wannow , Martin Haupt","doi":"10.1016/j.jbusres.2026.115970","DOIUrl":"10.1016/j.jbusres.2026.115970","url":null,"abstract":"<div><div>Consumer Climate Engagement (CCE) refers to the voluntary investment of personal resources—such as time, money, and effort—to combat climate change. Given its diverse forms, from minor behavioral adjustments to major lifestyle changes, understanding the mechanisms driving CCE is essential. Drawing on Social Exchange Theory (SET) and Construal Level Theory (CLT), CCE is conceptualized as an exchange process in which individuals evaluate perceived costs and benefits in relation to various stakeholders. Our model links these expected costs and benefits to CCE through the mediating role of CCE value, defined as the perceived net worth of engagement. We further introduce the perceived concreteness of costs and benefits as a key moderating mechanism and examine how relationship norms—particularly exchange-based versus communal orientations—shape engagement decisions. Finally, a typology categorizes forms of CCE based on their specific cost–benefit configurations, offering structured insights to inform more effective climate engagement strategies.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"207 ","pages":"Article 115970"},"PeriodicalIF":9.8,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146036509","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2026-04-01Epub Date: 2026-01-18DOI: 10.1016/j.jbusres.2026.115992
Bertrand Audrin, Reza Etemad-Sajadi
This paper explores the ways in which self-service technologies (SSTs) impact the relationship between consumers and retailers, drawing on the concepts of partial employee roles and psychological contract theory. It is based on interviews with 75 consumers in one of the major retailers in Switzerland. The findings identify perceived contribution/inducement ratio and trust as central in maintaining the relationship between retailers and consumers. Conversely, an insufficient contribution/inducement ratio and lack of trust threaten this relationship. Retailers must navigate the evolving role of consumers in co-production and ensure they feel empowered while tailoring SSTs to different levels of expectations. Consumers’ perceptions of control over SST interactions further mediate their engagement: tech-savvy consumers thrive in autonomous contexts, whereas others might experience stress and disengagement without sufficient support. The study highlights the complex interplay between consumer empowerment and relational dynamics in co-production environments, offering both theoretical and managerial insights into the design and implementation of SSTs.
{"title":"The impact of self-service technologies on consumer-retailer relationships: navigating trust, contribution, and the role of consumers as partial employees","authors":"Bertrand Audrin, Reza Etemad-Sajadi","doi":"10.1016/j.jbusres.2026.115992","DOIUrl":"10.1016/j.jbusres.2026.115992","url":null,"abstract":"<div><div>This paper explores the ways in which self-service technologies (SSTs) impact the relationship between consumers and retailers, drawing on the concepts of partial employee roles and psychological contract theory. It is based on interviews with 75 consumers in one of the major retailers in Switzerland. The findings identify perceived contribution/inducement ratio and trust as central in maintaining the relationship between retailers and consumers. Conversely, an insufficient contribution/inducement ratio and lack of trust threaten this relationship. Retailers must navigate the evolving role of consumers in co-production and ensure they feel empowered while tailoring SSTs to different levels of expectations. Consumers’ perceptions of control over SST interactions further mediate their engagement: tech-savvy consumers thrive in autonomous contexts, whereas others might experience stress and disengagement without sufficient support. The study highlights the complex interplay between consumer empowerment and relational dynamics in co-production environments, offering both theoretical and managerial insights into the design and implementation of SSTs.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"207 ","pages":"Article 115992"},"PeriodicalIF":9.8,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146036383","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2026-04-01Epub Date: 2026-01-21DOI: 10.1016/j.jbusres.2026.116008
Jong Min Kim , Marcello Mariani , Kyusung Hwang
This study examines how the employment status of reviewers, specifically whether they are current or former employees, influences the perceived helpfulness of online workplace reviews. Using a dataset of 3.7 million employee reviews, we find that reviews written by current employees are generally perceived as more helpful than those written by former employees. To explore this effect, we analyze whether textual cues such as length, sentiment, and specificity interact with reviewer identity. Current employees tend to write longer reviews that include more emotional expression and specific content. Among these features, review length, which is associated with greater informativeness and perceived credibility, increases perceived helpfulness. In contrast, sentiment and specificity, which reflect subjectivity, either reduce credibility or have no significant effect. These findings suggest that the helpfulness advantage of current employee reviews depends on how well the content aligns with readers’ expectations of informative and credible communication. This study contributes to understanding how reviewer characteristics and textual features jointly shape credibility judgments in online labor platforms.
{"title":"Beyond the words: how reviewer status and review features jointly affect helpfulness in online employee reviews","authors":"Jong Min Kim , Marcello Mariani , Kyusung Hwang","doi":"10.1016/j.jbusres.2026.116008","DOIUrl":"10.1016/j.jbusres.2026.116008","url":null,"abstract":"<div><div>This study examines how the employment status of reviewers, specifically whether they are current or former employees, influences the perceived helpfulness of online workplace reviews. Using a dataset of 3.7 million employee reviews, we find that reviews written by current employees are generally perceived as more helpful than those written by former employees. To explore this effect, we analyze whether textual cues such as length, sentiment, and specificity interact with reviewer identity. Current employees tend to write longer reviews that include more emotional expression and specific content. Among these features, review length, which is associated with greater informativeness and perceived credibility, increases perceived helpfulness. In contrast, sentiment and specificity, which reflect subjectivity, either reduce credibility or have no significant effect. These findings suggest that the helpfulness advantage of current employee reviews depends on how well the content aligns with readers’ expectations of informative and credible communication. This study contributes to understanding how reviewer characteristics and textual features jointly shape credibility judgments in online labor platforms.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"207 ","pages":"Article 116008"},"PeriodicalIF":9.8,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146036514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2026-04-01Epub Date: 2026-02-11DOI: 10.1016/j.jbusres.2026.116014
Rebecca Bogie , Lee Warren Brown , Jenny Gu , R. Greg Bell
This study delves into the strategic maneuvers of publicly traded firms amidst federal regulatory actions, emphasizing the role of non-market activity in alleviating federal penalties. Drawing on Regulatory Capture and Signaling theories, we explore how prosecution-related contingent liability disclosure necessitates action through Corporate Political Activity (CPA). Specifically, we posit that firms amplify their lobbying as a strategic tool to mitigate the legal challenges they are confronted with. Employing data from 123 publicly traded firms with 147 disclosure events occurring over a fifteen-year period, we further probe the impact of CEO-board embeddedness and the expansiveness of lobbying efforts on the efficacy of these strategic responses. Our findings help to unravel the intricate dynamics between federal prosecution, CPA, and lobbying, extending our understanding of how political spending can influence regulatory penalties.
{"title":"Strategic responses to federal prosecution: A study of lobbying intensity and breadth in publicly traded firms","authors":"Rebecca Bogie , Lee Warren Brown , Jenny Gu , R. Greg Bell","doi":"10.1016/j.jbusres.2026.116014","DOIUrl":"10.1016/j.jbusres.2026.116014","url":null,"abstract":"<div><div>This study delves into the strategic maneuvers of publicly traded firms amidst federal regulatory actions, emphasizing the role of non-market activity in alleviating federal penalties. Drawing on Regulatory Capture and Signaling theories, we explore how prosecution-related contingent liability disclosure necessitates action through Corporate Political Activity (CPA). Specifically, we posit that firms amplify their lobbying as a strategic tool to mitigate the legal challenges they are confronted with. Employing data from 123 publicly traded firms with 147 disclosure events occurring over a fifteen-year period, we further probe the impact of CEO-board embeddedness and the expansiveness of lobbying efforts on the efficacy of these strategic responses. Our findings help to unravel the intricate dynamics between federal prosecution, CPA, and lobbying, extending our understanding of how political spending can influence regulatory penalties.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"208 ","pages":"Article 116014"},"PeriodicalIF":9.8,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146191415","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2026-04-01Epub Date: 2026-02-12DOI: 10.1016/j.jbusres.2026.116035
Vu Phuong Uyen Ho , Syed Mahmudur Rahman , Jana Lay-Hwa Bowden , Jamie Carlson
This paper introduces perceived femvertising, a multidimensional construct that captures women’s evaluations of advertisements that promote gender equality. Drawing on self-concept, social identity, and categorization theories, we model perceived femvertising as a second-order construct comprising six first-order dimensions: authenticity, commitment, empowerment, compliance, representation, and transformation. The findings advance value-based marketing communications research by clarifying the specific dimensions that shape women’s responses to value-aligned advertising. For practitioners, the full 24-item perceived femvertising scale (Table 4) offers a structured diagnostic tool for auditing the effectiveness of femvertising campaigns. Recognizing the need for managerial flexibility, we also introduce a condensed six-item version of the scale, which retains strong predictive power and enables quick periodic assessments in applied settings. The results of three empirical studies show that both the full and condensed scales have strong reliability, validity, and predictive power for three key brand outcomes: share of time with ads, brand loyalty, and brand advocacy. Notably, share of time with ads serves as a mediator, highlighting the key role of audience engagement with ads in translating perceived femvertising to positive brand outcomes. The measurement tools provide actionable insights for brands seeking to craft meaningful, equity-driven advertising that resonates with women and enhances brand performance.
{"title":"Perceived femvertising: Measurement and implications for brand performance","authors":"Vu Phuong Uyen Ho , Syed Mahmudur Rahman , Jana Lay-Hwa Bowden , Jamie Carlson","doi":"10.1016/j.jbusres.2026.116035","DOIUrl":"10.1016/j.jbusres.2026.116035","url":null,"abstract":"<div><div>This paper introduces <em>perceived femvertising</em>, a multidimensional construct that captures women’s evaluations of advertisements that promote gender equality. Drawing on self-concept, social identity, and categorization theories, we model <em>perceived femvertising</em> as a second-order construct comprising six first-order dimensions: authenticity, commitment, empowerment, compliance, representation, and transformation. The findings advance value-based marketing communications research by clarifying the specific dimensions that shape women’s responses to value-aligned advertising. For practitioners, the full 24-item <em>perceived femvertising</em> scale (<span><span>Table 4</span></span>) offers a structured diagnostic tool for auditing the effectiveness of femvertising campaigns. Recognizing the need for managerial flexibility, we also introduce a condensed six-item version of the scale, which retains strong predictive power and enables quick periodic assessments in applied settings. The results of three empirical studies show that both the full and condensed scales have strong reliability, validity, and predictive power for three key brand outcomes: share of time with ads, brand loyalty, and brand advocacy. Notably, share of time with ads serves as a mediator, highlighting the key role of audience engagement with ads in translating <em>perceived femvertising</em> to positive brand outcomes. The measurement tools provide actionable insights for brands seeking to craft meaningful, equity-driven advertising that resonates with women and enhances brand performance.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"208 ","pages":"Article 116035"},"PeriodicalIF":9.8,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146191416","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2026-04-01Epub Date: 2026-02-10DOI: 10.1016/j.jbusres.2026.116045
Xueting Zhang , Yajie Li , Jian Li , Lingji Wang , Feng Wang
With the rapid expansion of e-commerce, mobile channels have become central to retail strategies. However, there remains limited understanding of mobile channel switching that consumers shift between a retailer’s app and its mobile website. Unlike online-offline or desktop-mobile switching, its impact on purchase behavior has yet to be fully explored. Based on an analysis of a large-scale dataset comprising 3,395,722 observations from a Chinese e-commerce retailer, we found that mobile channel switching significantly reduces purchase incidence. However, this negative effect is attenuated when products are bundled with free gifts. In contrast, among consumers with high coupon proneness, the adverse impact of channel switching is amplified. These findings contribute to the literature on mobile shopping behavior and offer actionable insights for retailers seeking to design more targeted and effective marketing strategies.
{"title":"The impact of mobile channel switching on purchase incidence: A cognitive load perspective","authors":"Xueting Zhang , Yajie Li , Jian Li , Lingji Wang , Feng Wang","doi":"10.1016/j.jbusres.2026.116045","DOIUrl":"10.1016/j.jbusres.2026.116045","url":null,"abstract":"<div><div>With the rapid expansion of e-commerce, mobile channels have become central to retail strategies. However, there remains limited understanding of mobile channel switching that consumers shift between a retailer’s app and its mobile website. Unlike online-offline or desktop-mobile switching, its impact on purchase behavior has yet to be fully explored. Based on an analysis of a large-scale dataset comprising 3,395,722 observations from a Chinese e-commerce retailer, we found that mobile channel switching significantly reduces purchase incidence. However, this negative effect is attenuated when products are bundled with free gifts. In contrast, among consumers with high coupon proneness, the adverse impact of channel switching is amplified. These findings contribute to the literature on mobile shopping behavior and offer actionable insights for retailers seeking to design more targeted and effective marketing strategies.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"208 ","pages":"Article 116045"},"PeriodicalIF":9.8,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146192060","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2026-04-01Epub Date: 2026-01-24DOI: 10.1016/j.jbusres.2026.116010
Aidin Namin , Rupinder P. Jindal , Dinesh K. Gauri , Brian T. Ratchford , Seth C. Ketron
In-store technologies continue to proliferate, but to date, research has not examined the acceptance of these technologies from a comprehensive segmentation lens; that is, simultaneously examine demographic, geographic, psychographic, and behavioral traits of customers. To that end, we collected survey data in 2024 from over 1,300 respondents in the United States to measure variables related to these four segmentation approaches and relate these variables to twenty technologies across five categories in customer purchase journey: technologies that help plan shopping trips, enhance shopping experience, reduce friction, find pricing information, and purchase remotely from the store. Using seemingly unrelated regression (SUR) models, we found that psychographic and behavioral segmentation variables are the most helpful in predicting acceptance of in-store technologies. This research emphasizes to retailers that when considering new cutting-edge retail technologies, customers are not how they look or where they live; they are what they think and how they purchase.
{"title":"Consumers’ acceptance of in-store technologies through the lens of segmentation","authors":"Aidin Namin , Rupinder P. Jindal , Dinesh K. Gauri , Brian T. Ratchford , Seth C. Ketron","doi":"10.1016/j.jbusres.2026.116010","DOIUrl":"10.1016/j.jbusres.2026.116010","url":null,"abstract":"<div><div>In-store technologies continue to proliferate, but to date, research has not examined the acceptance of these technologies from a comprehensive segmentation lens; that is, simultaneously examine demographic, geographic, psychographic, and behavioral traits of customers. To that end, we collected survey data in 2024 from over 1,300 respondents in the United States to measure variables related to these four segmentation approaches and relate these variables to twenty technologies across five categories in customer purchase journey: technologies that help plan shopping trips, enhance shopping experience, reduce friction, find pricing information, and purchase remotely from the store. Using seemingly unrelated regression (SUR) models, we found that psychographic and behavioral segmentation variables are the most helpful in predicting acceptance of in-store technologies. This research emphasizes to retailers that when considering new cutting-edge retail technologies, customers are not how they look or where they live; they are what they think and how they purchase.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"207 ","pages":"Article 116010"},"PeriodicalIF":9.8,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146075059","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2026-04-01Epub Date: 2026-02-04DOI: 10.1016/j.jbusres.2026.116038
Xinyu Dong , Cleopatra Veloutsou , Anna Morgan-Thomas
Although brand negativity presents a significant challenge for managers, research has not fully engaged with brand-related factors that contribute to its emergence. Guided by attribution theory and social identity theory and using two online surveys targeting distinct groups (anti-brand communities’ non-members and members), this work examines how the perceptions of functional (brand failure severity, perceived brand quality) and moral (unacceptable brand behaviour) brand lapses shape engagement evolution from individual action (negative online brand engagement) to collective behaviour (intention to join or participate in anti-brand communities). Structural-equation modelling tests the intricate relationship between brand lapses and the four negative online brand engagement dimensions (negative cognition, negative affection, online constructive and destructive behaviours), further disclosing how individual online negativity can drive collective movements within anti-brand communities, showing how lone complaints can escalate into organised opposition. The results offer managers early-warning indicators and segment-specific tactics for containing functional and moral crises.
{"title":"Functional and moral brand lapses sparking negative online brand engagement and anti-brand community growth","authors":"Xinyu Dong , Cleopatra Veloutsou , Anna Morgan-Thomas","doi":"10.1016/j.jbusres.2026.116038","DOIUrl":"10.1016/j.jbusres.2026.116038","url":null,"abstract":"<div><div>Although brand negativity presents a significant challenge for managers, research has not fully engaged with brand-related factors that contribute to its emergence. Guided by attribution theory and social identity theory and using two online surveys targeting distinct groups (anti-brand communities’ non-members and members), this work examines how the perceptions of functional (brand failure severity, perceived brand quality) and moral (unacceptable brand behaviour) brand lapses shape engagement evolution from individual action (negative online brand engagement) to collective behaviour (intention to join or participate in anti-brand communities). Structural-equation modelling tests the intricate relationship between brand lapses and the four negative online brand engagement dimensions (negative cognition, negative affection, online constructive and destructive behaviours), further disclosing how individual online negativity can drive collective movements within anti-brand communities, showing how lone complaints can escalate into organised opposition. The results offer managers early-warning indicators and segment-specific tactics for containing functional and moral crises.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"208 ","pages":"Article 116038"},"PeriodicalIF":9.8,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146116715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2026-04-01Epub Date: 2026-01-20DOI: 10.1016/j.jbusres.2026.115998
Stefan Burggraf , Angelo Ranieri , Cristina Mele , Kristina Heinonen
Healthcare is facing intensifying demands for more holistic, equitable, and efficient care. In response, this study adopted a strengths-based approach to explore the enabling conditions individuals can leverage toward human flourishing. It introduces the concept of capability-actualization as the realization of human capabilities, understood as the process through which individuals actualize their potential, enabled by the necessary resources and the conversion factors that shape these resources into prospective enactments of a capability. This study utilizes Nussbaum’s Central Human Capabilities framework to qualitatively analyze observations and interviews showing how hospitalized individuals collaborate with a robot for capability-actualization. Specifically, it identified how the robot could be leveraged for cognitive stimulation, affective catalyzation, social connection, and creative engagement. This paper articulates these mechanisms in a conceptual model that presents capability-actualization as a strengths-based response to vulnerability. The findings advocate a shift toward a strengths-based perspective in research and practice.
{"title":"Advancing capability-actualization through human–robot collaboration: A strengths-based approach","authors":"Stefan Burggraf , Angelo Ranieri , Cristina Mele , Kristina Heinonen","doi":"10.1016/j.jbusres.2026.115998","DOIUrl":"10.1016/j.jbusres.2026.115998","url":null,"abstract":"<div><div>Healthcare is facing intensifying demands for more holistic, equitable, and efficient care. In response, this study adopted a strengths-based approach to explore the enabling conditions individuals can leverage toward human flourishing. It introduces the concept of capability-actualization as the realization of human capabilities, understood as the process through which individuals actualize their potential, enabled by the necessary resources and the conversion factors that shape these resources into prospective enactments of a capability. This study utilizes Nussbaum’s Central Human Capabilities framework to qualitatively analyze observations and interviews showing how hospitalized individuals collaborate with a robot for capability-actualization. Specifically, it identified how the robot could be leveraged for cognitive stimulation, affective catalyzation, social connection, and creative engagement. This paper articulates these mechanisms in a conceptual model that presents capability-actualization as a strengths-based response to vulnerability. The findings advocate a shift toward a strengths-based perspective in research and practice.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"207 ","pages":"Article 115998"},"PeriodicalIF":9.8,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146036518","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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