This study aims is to develop a parenting program based on parenting style for factory workers' mothers. Quantitative methods are used to describe the tendency of parenting factory workers based on the Baumrind classification (authoritarian, authoritative, permissive, or neglectful). Based on data processing, it was found that in general, factory worker mothers tend to be authoritative but authoritarian in enforcing the rules. The problem is when mothers work children are left with relatives who tend to be permissive and pampering, even children can become vulnerable to malnutrition due to careless food intake for example. Inconsistency in moral upbringing makes it difficult for mothers in forming attitudes. The implications of the parenting program needed include: 1) the urgency of early childhood education; 2) cooperation between mother and family or caregiver; 3) implementation of the concept of Baumrind parenting in socio-emotional and moral development; 4) creating an educational environment for moral formation and fulfillment of child nutrition. Keywords—component; parenting program; factory worker;
{"title":"Parenting Program for Factory Working Mothers","authors":"E. Enoh, Erhamwilda Erhamwilda, N. Afrianti","doi":"10.2991/SORES-18.2019.4","DOIUrl":"https://doi.org/10.2991/SORES-18.2019.4","url":null,"abstract":"This study aims is to develop a parenting program based on parenting style for factory workers' mothers. Quantitative methods are used to describe the tendency of parenting factory workers based on the Baumrind classification (authoritarian, authoritative, permissive, or neglectful). Based on data processing, it was found that in general, factory worker mothers tend to be authoritative but authoritarian in enforcing the rules. The problem is when mothers work children are left with relatives who tend to be permissive and pampering, even children can become vulnerable to malnutrition due to careless food intake for example. Inconsistency in moral upbringing makes it difficult for mothers in forming attitudes. The implications of the parenting program needed include: 1) the urgency of early childhood education; 2) cooperation between mother and family or caregiver; 3) implementation of the concept of Baumrind parenting in socio-emotional and moral development; 4) creating an educational environment for moral formation and fulfillment of child nutrition. Keywords—component; parenting program; factory worker;","PeriodicalId":184791,"journal":{"name":"Proceedings of the Social and Humaniora Research Symposium (SoRes 2018)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131704352","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-03-01DOI: 10.2991/sores-18.2019.65
E. N. Nugrahawati, Dinda Dwarawati, Anna Rozana Syamsoul Rizal
Virtual Display of Affection is an activity or activity showing off intimacy in the virtual world in the form of visual, audio visual, image, or intimate text posted to social media. Virtual Display of Affection are active in using social media including Instagram and often present themselves on social media. The purpose of this study was to see muru'ah and self-presentation at the students of Bandung Islamic University who conducted a Virtual Display of Affection. The method of this research is a descriptive study with female students who meet the criteria of Bandung Islamic University students who are still active, hooded and have a partner and do a Virtual Display of Affection. The result from this research are, in general, the female students who do Virtual Display of Affection have a high level muru’ah, its mean that students have an effort to build respect or a good self-image according to the instructions of Allah and His Messenger, especially in carrying out their role as students. And then, the female students who have boyfriends have a low self-presentation, it’s means that they are not be able to present themselves to others, and they also tend not to show intimacy both in the real world and the virtual world. Keywords—Muru’ah; self-presentation; virtual display of affection
虚拟情感展示(Virtual Display of Affection)是在虚拟世界中以视觉、视听、图像或亲密文本的形式发布到社交媒体上，展示亲密关系的一种活动或活动。他们积极使用包括Instagram在内的社交媒体，经常在社交媒体上展示自己。这项研究的目的是在万隆伊斯兰大学的学生中观察穆鲁阿和自我表现，他们进行了一个虚拟的情感展示。本研究的方法是描述性研究，以符合万隆伊斯兰大学学生标准的女学生为对象，她们仍然活跃，戴着兜帽，有伴侣，并进行虚拟示爱。本研究的结果是，一般来说，做虚拟示爱的女学生有高水平的muru 'ah，这意味着学生努力根据安拉和他的使者的指示建立尊重或良好的自我形象，特别是在履行他们作为学生的角色。其次，有男朋友的女同学自我表现不佳，这意味着她们无法向别人展示自己，她们也倾向于在现实世界和虚拟世界中都不表现出亲密关系。Keywords-Muru 'ah;自我表现;虚拟的情感展示
{"title":"Muru’ah and Self-presentation through Virtual Display of Affection in UNISBA Female Students","authors":"E. N. Nugrahawati, Dinda Dwarawati, Anna Rozana Syamsoul Rizal","doi":"10.2991/sores-18.2019.65","DOIUrl":"https://doi.org/10.2991/sores-18.2019.65","url":null,"abstract":"Virtual Display of Affection is an activity or activity showing off intimacy in the virtual world in the form of visual, audio visual, image, or intimate text posted to social media. Virtual Display of Affection are active in using social media including Instagram and often present themselves on social media. The purpose of this study was to see muru'ah and self-presentation at the students of Bandung Islamic University who conducted a Virtual Display of Affection. The method of this research is a descriptive study with female students who meet the criteria of Bandung Islamic University students who are still active, hooded and have a partner and do a Virtual Display of Affection. The result from this research are, in general, the female students who do Virtual Display of Affection have a high level muru’ah, its mean that students have an effort to build respect or a good self-image according to the instructions of Allah and His Messenger, especially in carrying out their role as students. And then, the female students who have boyfriends have a low self-presentation, it’s means that they are not be able to present themselves to others, and they also tend not to show intimacy both in the real world and the virtual world. Keywords—Muru’ah; self-presentation; virtual display of affection","PeriodicalId":184791,"journal":{"name":"Proceedings of the Social and Humaniora Research Symposium (SoRes 2018)","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133702919","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-03-01DOI: 10.2991/SORES-18.2019.82
Maulana Ali
The purpose of this study is to find out the effect of motivation, transactional leadership style, and organizational culture toward employee performance at public service office in South Sumatera Province. Respondents of this study are 150 employees taken from 4 public service offices. The analytical method used is linear regression analysis. The results showed that the independent variables together affect the dependent variable of around 0.607 can be seen from the value of R Square and F test score which is 75.231 higher than f value table (2.66) in the level of significant 0.000b. Partially, the organizational culture variable dominantly influence on the performance that can be seen from the value of t count which is 3.688 at the level of significance 0.000b. This finding will be an input for office management related to public service providers in order to improve their performance in the future. Keywords—local economic development; local economic independence
{"title":"The Influence of Motivation, Transactional Leadership, Organizational Culture on Performance","authors":"Maulana Ali","doi":"10.2991/SORES-18.2019.82","DOIUrl":"https://doi.org/10.2991/SORES-18.2019.82","url":null,"abstract":"The purpose of this study is to find out the effect of motivation, transactional leadership style, and organizational culture toward employee performance at public service office in South Sumatera Province. Respondents of this study are 150 employees taken from 4 public service offices. The analytical method used is linear regression analysis. The results showed that the independent variables together affect the dependent variable of around 0.607 can be seen from the value of R Square and F test score which is 75.231 higher than f value table (2.66) in the level of significant 0.000b. Partially, the organizational culture variable dominantly influence on the performance that can be seen from the value of t count which is 3.688 at the level of significance 0.000b. This finding will be an input for office management related to public service providers in order to improve their performance in the future. Keywords—local economic development; local economic independence","PeriodicalId":184791,"journal":{"name":"Proceedings of the Social and Humaniora Research Symposium (SoRes 2018)","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127238826","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study is to analyze the price of rubber in each district and city in West Sumatra. Analysis of rubber prices is influenced by distance factors between cities and districts. The research approach method used is a multiple linear regression. If the quality of infrastructure does not meet the transportation of rubber from cities and districts, the impact of rubber prices will increase. This problem causes a high cost of transporting raw rubber to be sent to rubber processing companies. The result, Quality of the raw rubber production produced by farmers also has an impact on the rubber price. If the farmer’s rubber is in a good quality, the price of rubber will increase. The price difference is a matter of production per hectare, and output, which is the level of commodity output normalized by the society of West Sumatra province. West Sumatra Province is an area where the plantation commodities play important role for the industrial economic activities. The price game is set by the rubber suppliers in Pasar Nagari and big traders in regencies. Keywords—rubber price; distance; production; land area
{"title":"Analysis of Rubber Price Difference in Regency Level and Integrated Market in West Sumatera Province","authors":"Zusmelia Zusmelia, Ansofino Ansofino, Yolamalinda Yolamalinda, Lovelly Dwinda Dahen","doi":"10.2991/SORES-18.2019.87","DOIUrl":"https://doi.org/10.2991/SORES-18.2019.87","url":null,"abstract":"The purpose of this study is to analyze the price of rubber in each district and city in West Sumatra. Analysis of rubber prices is influenced by distance factors between cities and districts. The research approach method used is a multiple linear regression. If the quality of infrastructure does not meet the transportation of rubber from cities and districts, the impact of rubber prices will increase. This problem causes a high cost of transporting raw rubber to be sent to rubber processing companies. The result, Quality of the raw rubber production produced by farmers also has an impact on the rubber price. If the farmer’s rubber is in a good quality, the price of rubber will increase. The price difference is a matter of production per hectare, and output, which is the level of commodity output normalized by the society of West Sumatra province. West Sumatra Province is an area where the plantation commodities play important role for the industrial economic activities. The price game is set by the rubber suppliers in Pasar Nagari and big traders in regencies. Keywords—rubber price; distance; production; land area","PeriodicalId":184791,"journal":{"name":"Proceedings of the Social and Humaniora Research Symposium (SoRes 2018)","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123969520","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-03-01DOI: 10.2991/SORES-18.2019.122
Rabiatul Adwiyah, Alhamuddin Alhamuddin, Fahmi Fatwa Rosyadi Satria Hamdani, I. J. Triwardhani
Bandung is one of the icons or portraits of a rich city both in terms of education and creative human resources. Nevertheless, there is something ironic about this city. Right in the middle of it, there is an urban village which holds poor icon in this city known as flower city. This research designated as an empowerment program with the aim to improve living standards and reduce the amount of inorganic waste by processing them into eco-friendly creative products with an economic and high selling value for the street vendors of Cikapundung riverbank, Bandung, West Java. Based on Participatory Action Research (PAR) approach, the results of this research are to improve living standard and welfare of the poor people by building family's economic independence in generating per capita income in accordance with national welfare standard, to understand and foster the entrepreneurial spirit through caring for the environment, to be able to create creative and innovative results, to be able to overcome environmental problems, to be able to maintain the environmental hygiene through the spirit of concerning for the environment, and also to increase the economic value of creative and innovative products by processing inorganic wastes into valued products to obtain additional earnings. Keywords—inorganic waste; commercialization products; environmental friendly; street vendors; Cikapundung riverbank
{"title":"Commercialization of Inorganic Waste-based Eco Friendly Creative Products to Improve Living Standard of Women Street Vendors in Cikapundung","authors":"Rabiatul Adwiyah, Alhamuddin Alhamuddin, Fahmi Fatwa Rosyadi Satria Hamdani, I. J. Triwardhani","doi":"10.2991/SORES-18.2019.122","DOIUrl":"https://doi.org/10.2991/SORES-18.2019.122","url":null,"abstract":"Bandung is one of the icons or portraits of a rich city both in terms of education and creative human resources. Nevertheless, there is something ironic about this city. Right in the middle of it, there is an urban village which holds poor icon in this city known as flower city. This research designated as an empowerment program with the aim to improve living standards and reduce the amount of inorganic waste by processing them into eco-friendly creative products with an economic and high selling value for the street vendors of Cikapundung riverbank, Bandung, West Java. Based on Participatory Action Research (PAR) approach, the results of this research are to improve living standard and welfare of the poor people by building family's economic independence in generating per capita income in accordance with national welfare standard, to understand and foster the entrepreneurial spirit through caring for the environment, to be able to create creative and innovative results, to be able to overcome environmental problems, to be able to maintain the environmental hygiene through the spirit of concerning for the environment, and also to increase the economic value of creative and innovative products by processing inorganic wastes into valued products to obtain additional earnings. Keywords—inorganic waste; commercialization products; environmental friendly; street vendors; Cikapundung riverbank","PeriodicalId":184791,"journal":{"name":"Proceedings of the Social and Humaniora Research Symposium (SoRes 2018)","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124698508","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-03-01DOI: 10.2991/sores-18.2019.56
Asni Mustika Rani, Tia Yuliawati, D. Agustiningsih
The application of green industry principles in MSMEs is one of the targets that must be addressed by the Indonesian government to achieve the goals of sustainable development. The application of green industry principles in Indonesian MSMEs, especially footwear processing industry sector in Bandung is still very low. Therefore, it is necessary to conduct a research that can identify the factors that influence the application of green industry principles in MSMEs. This study uses a narrative literature review by Cronin, Ryan and Coughlan. The results of this study are factors that influence the application of green industry principles to MSMEs, namely external factors, internal factors and connecting factors. External factors are (1) government regulation, (2) certification, (3) financing, (4) incentives, (5) awards, (6) competitors in the industry, (7) public buying interest, (8) public opinion, (9) social organization. As for internal factors are (1) production processes, (2) waste processing technology, (3) changes in production standards, (4) supplier, (5) corporate awareness, (6) environmental mitigation. Both of these factors are associated with connecting factors, namely (1) environment, and (2) education and training. Keywords— green industry; MSMEs; sustainable development
{"title":"How to Change MSME’s Paradigm in Applying Green Industry Principles?","authors":"Asni Mustika Rani, Tia Yuliawati, D. Agustiningsih","doi":"10.2991/sores-18.2019.56","DOIUrl":"https://doi.org/10.2991/sores-18.2019.56","url":null,"abstract":"The application of green industry principles in MSMEs is one of the targets that must be addressed by the Indonesian government to achieve the goals of sustainable development. The application of green industry principles in Indonesian MSMEs, especially footwear processing industry sector in Bandung is still very low. Therefore, it is necessary to conduct a research that can identify the factors that influence the application of green industry principles in MSMEs. This study uses a narrative literature review by Cronin, Ryan and Coughlan. The results of this study are factors that influence the application of green industry principles to MSMEs, namely external factors, internal factors and connecting factors. External factors are (1) government regulation, (2) certification, (3) financing, (4) incentives, (5) awards, (6) competitors in the industry, (7) public buying interest, (8) public opinion, (9) social organization. As for internal factors are (1) production processes, (2) waste processing technology, (3) changes in production standards, (4) supplier, (5) corporate awareness, (6) environmental mitigation. Both of these factors are associated with connecting factors, namely (1) environment, and (2) education and training. Keywords— green industry; MSMEs; sustainable development","PeriodicalId":184791,"journal":{"name":"Proceedings of the Social and Humaniora Research Symposium (SoRes 2018)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131084366","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-03-01DOI: 10.2991/SORES-18.2019.48
Neni Yulianita, Nurrahmawati Nurrahmawati, Tresna Wiwitan
The research objective is to find out, analyze, and discuss the CSR model implemented in the three mining companies. Research uses qualitative methods with a case study approach. The results showed that the three mining companies studied generally had similarities in implementing the framework of CSR, namely: Charity and Philanthropies, in the form of health, physical development facilities (roads and places of worship), education and sports. While partnerships and community development have not been carried out. Funds for CSR activities are generally still limited. The CSR implementation procedure is generally not complicated; the problem is the problem of labor recruitment. On the one hand, the company wants to accommodate the workforce of the local community, but the available resources do not meet the
{"title":"Implementation of Corporate Social Responsibility Framework in Mining Companies","authors":"Neni Yulianita, Nurrahmawati Nurrahmawati, Tresna Wiwitan","doi":"10.2991/SORES-18.2019.48","DOIUrl":"https://doi.org/10.2991/SORES-18.2019.48","url":null,"abstract":"The research objective is to find out, analyze, and discuss the CSR model implemented in the three mining companies. Research uses qualitative methods with a case study approach. The results showed that the three mining companies studied generally had similarities in implementing the framework of CSR, namely: Charity and Philanthropies, in the form of health, physical development facilities (roads and places of worship), education and sports. While partnerships and community development have not been carried out. Funds for CSR activities are generally still limited. The CSR implementation procedure is generally not complicated; the problem is the problem of labor recruitment. On the one hand, the company wants to accommodate the workforce of the local community, but the available resources do not meet the","PeriodicalId":184791,"journal":{"name":"Proceedings of the Social and Humaniora Research Symposium (SoRes 2018)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131232453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-03-01DOI: 10.2991/SORES-18.2019.39
Y. W. Cholifah, E. Setiawan, A. Satriani, S DianWidyaP
This recent paper tries to examine how santri take benefit from the existence of an English Club at their school in terms of increasing their understanding of having ability in mastering a foreign language. This research is performed at an Islamic boarding school Baitul Hidayah, Cimenyan, Bandung Regency. The research is conducted through a descriptivequantitative method. The research result generally shows that santri at the Islamic boarding school are aware of the necessity of having an ability to use English as a tool to face the global world. This can be seen from their understanding through the four-basic English daily activities such as English conversation, storytelling, speech, and debates as parts of their English Club activities. Keywords—english club usage; santri; Baitul Hidayah; disruption era
本文试图探讨santri如何从学校英语俱乐部的存在中受益，以增加他们对掌握外语能力的理解。这项研究是在一所伊斯兰寄宿学校Baitul Hidayah, Cimenyan, Bandung Regency进行的。本研究是通过描述定量方法进行的。研究结果普遍表明，伊斯兰寄宿学校的学生意识到有能力使用英语作为面对全球世界的工具的必要性。这一点可以从他们的英语俱乐部活动中的英语会话、讲故事、演讲、辩论等四项基本英语日常活动中看出。关键词:英语俱乐部使用;santri;就是Baitul Hidayah;混乱的时代
{"title":"English Club Usage by Santri of Baitul Hidayah Islamic Boarding School as an Act to Prevent Disruption Era (A Case Study of Pesantren Baitul Hidayah, Cimenyan, Bandung)","authors":"Y. W. Cholifah, E. Setiawan, A. Satriani, S DianWidyaP","doi":"10.2991/SORES-18.2019.39","DOIUrl":"https://doi.org/10.2991/SORES-18.2019.39","url":null,"abstract":"This recent paper tries to examine how santri take benefit from the existence of an English Club at their school in terms of increasing their understanding of having ability in mastering a foreign language. This research is performed at an Islamic boarding school Baitul Hidayah, Cimenyan, Bandung Regency. The research is conducted through a descriptivequantitative method. The research result generally shows that santri at the Islamic boarding school are aware of the necessity of having an ability to use English as a tool to face the global world. This can be seen from their understanding through the four-basic English daily activities such as English conversation, storytelling, speech, and debates as parts of their English Club activities. Keywords—english club usage; santri; Baitul Hidayah; disruption era","PeriodicalId":184791,"journal":{"name":"Proceedings of the Social and Humaniora Research Symposium (SoRes 2018)","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125594266","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-03-01DOI: 10.2991/SORES-18.2019.59
Endri Listiani, D. Mulyana, E. Rizal, Ahmad Mulyana
Standardization is conveyed through the media, which is often able to manipulate someone as a form that must be followed by the audience. Therefore, this research aims to explore the concepts of beauty in the minds of the Korean drama viewers. This study uses a qualitative method, with an audience reception approach. Data collection techniques are: in-depth interviews, field observations and literature studies. The result is that people choose to consume drama by considering the storyline, filling their free time, actors and cinematography. Most of the informants stated that their actors were beautiful and wanted to be like them. There are also people who are willing to save their money to buy makeup and clothes made in Korea so they can be like them. It can be said that they are in the category of dominant position and negotiate the position of hegemony. Keywords—beautiful women; Korean drama; audience reception
{"title":"The Reception Audience of the Woman’s Beauty in Korean Drama","authors":"Endri Listiani, D. Mulyana, E. Rizal, Ahmad Mulyana","doi":"10.2991/SORES-18.2019.59","DOIUrl":"https://doi.org/10.2991/SORES-18.2019.59","url":null,"abstract":"Standardization is conveyed through the media, which is often able to manipulate someone as a form that must be followed by the audience. Therefore, this research aims to explore the concepts of beauty in the minds of the Korean drama viewers. This study uses a qualitative method, with an audience reception approach. Data collection techniques are: in-depth interviews, field observations and literature studies. The result is that people choose to consume drama by considering the storyline, filling their free time, actors and cinematography. Most of the informants stated that their actors were beautiful and wanted to be like them. There are also people who are willing to save their money to buy makeup and clothes made in Korea so they can be like them. It can be said that they are in the category of dominant position and negotiate the position of hegemony. Keywords—beautiful women; Korean drama; audience reception","PeriodicalId":184791,"journal":{"name":"Proceedings of the Social and Humaniora Research Symposium (SoRes 2018)","volume":"12 4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125605659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-03-01DOI: 10.2991/SORES-18.2019.98
G. Disastra, F. Hanifa, A. Wulandari, Widya Sastika
This research seeks to investigate consumer perceptions of mobile advertising value that appears on their mobile devices, how their attitude towards these advertisements, and how consumers purchase intention in the advertised product. Furthermore, this study also tries to uncover the influence of advertising value on consumer attitudes and their impact on purchase intention. The research method used in this study is a quantitative method by applying the Structural Equation Modeling (SEM) technique to the primary data, which is obtained through questionnaires. The sampling method used was purposive sampling with a total of 200 respondents. The findings of this research showed that respondent's perception of mobile advertising value is differ based on its dimensions, the entertainment level of mobile advertising value is "low", the informativeness level are "moderate", while the irritation level is "high". In the other hand, respondent’s attitude on mobile advertising are “moderate”, while respondent’s purchase intention on mobile advertising products are surprisingly “low”. This research also found that the variables Irritation and Informativeness has significance influence on advertising attitude, while entertainment has no significance influence on advertising value. Keywords—mobile advertising; advertising value; advertising attitude; purchase intention
{"title":"The Influence of Advertising Value on Advertising Attitude and its Impact on Purchase Intention","authors":"G. Disastra, F. Hanifa, A. Wulandari, Widya Sastika","doi":"10.2991/SORES-18.2019.98","DOIUrl":"https://doi.org/10.2991/SORES-18.2019.98","url":null,"abstract":"This research seeks to investigate consumer perceptions of mobile advertising value that appears on their mobile devices, how their attitude towards these advertisements, and how consumers purchase intention in the advertised product. Furthermore, this study also tries to uncover the influence of advertising value on consumer attitudes and their impact on purchase intention. The research method used in this study is a quantitative method by applying the Structural Equation Modeling (SEM) technique to the primary data, which is obtained through questionnaires. The sampling method used was purposive sampling with a total of 200 respondents. The findings of this research showed that respondent's perception of mobile advertising value is differ based on its dimensions, the entertainment level of mobile advertising value is \"low\", the informativeness level are \"moderate\", while the irritation level is \"high\". In the other hand, respondent’s attitude on mobile advertising are “moderate”, while respondent’s purchase intention on mobile advertising products are surprisingly “low”. This research also found that the variables Irritation and Informativeness has significance influence on advertising attitude, while entertainment has no significance influence on advertising value. Keywords—mobile advertising; advertising value; advertising attitude; purchase intention","PeriodicalId":184791,"journal":{"name":"Proceedings of the Social and Humaniora Research Symposium (SoRes 2018)","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126101709","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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