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Integrating time-temperature dependent deterioration in the economic order quantity model for perishable products in multi-echelon supply chains 将与时间温度相关的变质纳入多梯队供应链中易腐产品的经济订货量模型中
IF 6.9 2区 管理学 Q1 Decision Sciences Pub Date : 2024-02-01 DOI: 10.1016/j.omega.2024.103041
G.D.H. Claassen , P. Kirst , A. Thai Thi Van , J.C.M.A. Snels , X. Guo , P. van Beek

This paper focuses on a novel approach for managing cold chains of highly perishable products. We extend the classical and frequently applied economic order quantity model (EOQ) for its application in multi-echelon supply chains for highly perishable products. Literature shows that order-level inventory systems for perishable items are commonly modelled by parametric approaches e.g., a time-dependent (Weibull) deterioration rate. However, the deterioration of perishable fresh products is a complex process, heavily influenced by product dependent characteristics and, crucially, depending on environmental conditions. We take both time-temperature-dependent deterioration, and the multi-echelon aspect of cold chains into account and integrate both aspects into a generically applicable EOQ-based methodology. We demonstrate the concept from a real-life case study for cold chain management in floriculture. Two commonly used multi-echelon supply chains are considered and compared. The results show that the optimal order levels in different echelons of the supply chains are substantially different. In addition to the sojourn time, the temperature has a major impact on order levels, the total supply chain costs, and the remaining shelf-life at the retail level. We demonstrate that the proposed concept for extending the EOQ-based model to time- and temperature-dependent deterioration can be generalized and applied to other specific causes of product-dependent deterioration.

本文重点介绍一种管理高度易腐产品冷链的新方法。我们扩展了经典和常用的经济订货量模型(EOQ),将其应用于高度易腐产品的多货架供应链。文献显示,易腐物品的订单级库存系统通常采用参数方法建模,例如与时间相关的(Weibull)劣化率。然而,易腐生鲜产品的损耗是一个复杂的过程,受产品相关特性的影响很大,关键是还取决于环境条件。我们既考虑了与时间温度相关的变质,也考虑了冷链的多区域性,并将这两方面整合到了一个通用的、基于 EOQ 的方法中。我们从花卉冷链管理的实际案例研究中展示了这一概念。我们考虑并比较了两种常用的多货架供应链。结果表明,供应链中不同梯队的最佳订货水平存在很大差异。除了滞留时间外,温度对订货量、供应链总成本和零售层面的剩余货架期也有重大影响。我们证明,所提出的将基于 EOQ 的模型扩展到时间和温度依赖性变质的概念可以推广并应用于其他特定的产品依赖性变质原因。
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引用次数: 0
A simulation study on the probabilities of rank reversal, tie making, and tie breaking for multiple criteria decision making methods 关于多重标准决策方法中排名逆转、打成平手和打破平局概率的模拟研究
IF 6.9 2区 管理学 Q1 Decision Sciences Pub Date : 2024-01-24 DOI: 10.1016/j.omega.2023.103033
Lisheng Jiang , Huchang Liao , Bernard De Baets

Multiple criteria decision making (MCDM) methods can be affected by preference reversal, meaning that the order of two alternatives is reversed after adding or deleting another alternative. Here, we focus on methods that produce rankings with ties (i.e., weak orders). In this context, one usually talks about rank reversal. Existing rank reversal probability simulation experiments are subject to improvement on the following points: (1) the small number of MCDM methods included, (2) the unclear relation between the rank reversal probability and the rank of the deleted alternative, and (3) the lack of consideration of ties. In this paper, considering both strict preferences and ties, we distinguish two new phenomena: tie breaking, i.e., the shift from a tie to a strict preference, and tie making, i.e., the shift from a strict preference to a tie. To investigate the probabilities of rank reversal, tie making, and tie breaking, a simulation study involving thirty versions of twelve MCDM methods and six simulation factors is set up. Results demonstrate that for MCDM methods using pairwise comparison data, deleting an alternative ranked first or last leads to smaller probabilities than deleting an alternative in the middle, while the opposite holds for the methods using evaluation data under criteria. Four findings and three suggestions are given to help decision makers select MCDM methods to use.

多标准决策(MCDM)方法可能会受到偏好逆转的影响,即在添加或删除另一个备选方案后,两个备选方案的顺序会发生逆转。在此,我们重点讨论产生并列排序(即弱排序)的方法。在这种情况下,人们通常会谈论排序反转。现有的排序反转概率模拟实验在以下几点有待改进:(1) 包含的 MCDM 方法数量较少;(2) 排序反转概率与被删除备选方案的排序之间的关系不明确;(3) 缺乏对并列关系的考虑。在本文中,考虑到严格偏好和并列,我们区分了两种新现象:并列打破,即从并列转变为严格偏好;并列形成,即从严格偏好转变为并列。为了研究排名逆转、打成平手和打破平局的概率,我们设置了一个模拟研究,涉及 12 种 MCDM 方法的 30 个版本和 6 个模拟因素。结果表明,对于使用成对比较数据的 MCDM 方法,删除排名第一或最后的备选方案的概率小于删除排名中间的备选方案的概率,而使用标准下评价数据的方法则相反。本文给出了四项结论和三项建议,以帮助决策者选择要使用的 MCDM 方法。
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引用次数: 0
Sales pricing models based on returns: Bundling vs. add-on 基于回报的销售定价模式:捆绑与附加
IF 6.9 2区 管理学 Q1 Decision Sciences Pub Date : 2024-01-24 DOI: 10.1016/j.omega.2024.103038
Tengfei Nie, Bo Song, Jianghua Zhang

With the proliferation of e-commerce, there has been a remarkable surge in the volume of products sold online, accompanied by a corresponding increase in product returns. In order to stimulate consumer demand, retailers have adopted various promotional strategies, among which the bundling and add-on sales have emerged as the most prevalent. Nevertheless, there is currently no clearly dominant promotion model considering consumer return behavior. Consequently, we construct a game-theory model that considers product returns in the settings of an online retailer, an insurance company, and a continuum of consumers. Within our model, consumers are confronted with uncertainty regarding their valuations and only ascertain the true value of a purchased product after acquisition. Moreover, retailers must carefully consider the tradeoff between the bundling and add-on models: bundling sales may sell more products, but return products increase; on the other hand, add-on sales offer the advantage of single item returns but may result in a decrease in overall product sales. Our findings yield several noteworthy conclusions warranting further examination. First, add-on product substandard rate (Proportion of add-on products with substandard quality to all add-on products) has a significant influence on the retailer’s choice of sales model. More specifically, when the add-on product substandard rate is lower, retailers will definitely choose bundling sales. Otherwise, the retailer’s choice of sales model depends on both core product price and degree of discount. Second, in bundling sales, the better the match between core product and add-on product, the higher the retailer’s profit. However, in add-on sales, highly matched add-on product may hurt the retailer’s profit. Finally, add-on sales is a better choice for commercial groups that have both sales companies and insurance companies.

随着电子商务的普及,网上销售的产品数量激增,产品退货也相应增加。为了刺激消费需求,零售商采取了各种促销策略,其中以捆绑销售和附加销售最为普遍。然而,考虑到消费者的退货行为,目前还没有明显占主导地位的促销模式。因此,我们构建了一个博弈论模型,该模型考虑了在线零售商、保险公司和连续消费者背景下的产品退货问题。在我们的模型中,消费者的估价具有不确定性,只有在购买产品后才能确定其真实价值。此外,零售商必须仔细考虑捆绑销售模式和附加销售模式之间的权衡:捆绑销售可能会售出更多产品,但退货产品会增加;另一方面,附加销售具有单品退货的优势,但可能会导致整体产品销量下降。我们的研究结果得出了几个值得注意的结论,值得进一步研究。首先,附加产品不合格率(质量不合格的附加产品占所有附加产品的比例)对零售商选择销售模式有重要影响。具体来说,当附加产品不合格率较低时,零售商肯定会选择捆绑销售。否则,零售商对销售模式的选择取决于核心产品价格和折扣程度。其次,在捆绑销售中,核心产品与附加产品的匹配度越高,零售商的利润就越高。然而,在附加销售中,匹配度高的附加产品可能会损害零售商的利润。最后,对于既有销售公司又有保险公司的商业集团来说,附加销售是更好的选择。
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引用次数: 0
Sustainable sourcing contracts under supplier capital constraints and information asymmetry 供应商资本约束和信息不对称条件下的可持续采购合同
IF 6.9 2区 管理学 Q1 Decision Sciences Pub Date : 2024-01-23 DOI: 10.1016/j.omega.2024.103035
Zahra Mirzajani , Mohammad E. Nikoofal , Saeed Zolfaghari

In this study, we analyze the challenges faced by manufacturers in promoting sustainability throughout their supply chains when the supplier is capital-constrained, has private access to production cost information, and must choose between regular and sustainable production. We develop a dyadic supply chain model to determine the optimal advanced payment contract under asymmetric information. Our comparative results reveal that the optimal contract requires manufacturers to balance promoting sustainability, pricing information rent, and avoiding channel efficiency losses. The key factors in achieving this balance are (i) production cost efficiency, and (ii) the switching cost from regular to sustainable production. When the efficient supplier is more sustainably efficient, the mere existence of information asymmetry always leads to a less sustainable supply chain. However, if the efficient supplier is less sustainably efficient, the manufacturer may be better off encouraging the inefficient supplier to use sustainable operations where regular operations were used under full information. This reveals the bright side of information asymmetry regarding supplier sustainability risk. Although information asymmetry typically leads to channel loss, our study shows that it could result in a greener supply chain, albeit with lower profits for the parties involved. Our findings carry significant practical implications. It highlights that managerial strategies increasing consumers’ willingness-to-pay and awareness of sustainable production can mitigate the negative effects of information asymmetry while promoting supply chain sustainability. These levers not only contribute positively to the environment and society but also play a vital role in securing the long-term prosperity of businesses committed to sustainability.

在本研究中,我们分析了当供应商受到资本约束、无法获得生产成本信息、必须在常规生产和可持续生产之间做出选择时,制造商在整个供应链中促进可持续发展所面临的挑战。我们建立了一个二元供应链模型,以确定不对称信息下的最优预付款合同。我们的比较结果表明,最优合同要求制造商在促进可持续发展、信息租金定价和避免渠道效率损失之间取得平衡。实现这一平衡的关键因素是(i)生产成本效率,以及(ii)从常规生产到可持续生产的转换成本。当有效供应商的可持续效率较高时,仅仅存在信息不对称总会导致供应链的可持续发展程度较低。然而,如果高效供应商的可持续生产效率较低,制造商最好鼓励低效供应商采用可持续生产方式,而在完全知情的情况下采用常规生产方式。这揭示了信息不对称在供应商可持续发展风险方面的光明一面。虽然信息不对称通常会导致渠道损失,但我们的研究表明,信息不对称可能会带来更环保的供应链,尽管相关各方的利润会降低。我们的研究结果具有重要的现实意义。它强调,提高消费者的支付意愿和可持续生产意识的管理策略可以减轻信息不对称的负面影响,同时促进供应链的可持续发展。这些杠杆不仅能为环境和社会做出积极贡献,还能在确保致力于可持续发展的企业长期繁荣方面发挥重要作用。
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引用次数: 0
Mail back or in-store dropoff? Optimal design of product-exchange policies in omnichannel retailing systems 邮寄退货还是店内退货?全渠道零售系统中产品更换政策的优化设计
IF 6.9 2区 管理学 Q1 Decision Sciences Pub Date : 2024-01-17 DOI: 10.1016/j.omega.2023.103024
Ke Sun , Yunan Liu , Xiang Li

Online retailing has been booming over the past several years as people grow increasingly comfortable with it and accustomed to its ease and speed. A major drawback of online retailing is the lack of consumer–product interaction before a purchase is finalized, which often leads to consumer dissatisfaction due to mismatched expectation of the received product. In response, retailers usually promise that online orders may be returned or exchanged free of extra charges, which can be processed either online (e.g., by mail) or onsite i.e., in-store dropoff. In this work, we study the implications of both online and onsite exchange policies in the setting of a queueing model that offers omnichannel services. Taking into account customers’ behavioral responses to these policies, we aim to inform the retailer of the one that generates a higher system revenue. Our results reveal that the online exchange policy is a double-edged sword: On the one hand, it helps eliminate the inconvenience cost for exchange customers to revisit the store; on the other hand, it can trigger more feedback orders and render a higher system congestion level, which in turn, deters future customers from placing orders. Specifically, we discover that online exchange becomes an inferior policy relative to in-store exchange when the market size is large.

过去几年来,随着人们越来越习惯于网上零售,并习惯于它的方便和快捷,网上零售一直在蓬勃发展。网上零售的一个主要缺点是在最终购买之前缺乏消费者与产品之间的互动,这往往会导致消费者因对收到的产品预期不符而产生不满。作为回应,零售商通常承诺在线订单可以免费退换货,退换货可以在线处理(如邮寄)或现场处理,即店内退换货。在这项工作中,我们研究了在提供全渠道服务的队列模型中,在线和现场退换货政策的影响。考虑到顾客对这些政策的行为反应,我们旨在告知零售商哪种政策能带来更高的系统收益。我们的研究结果表明,在线换货政策是一把双刃剑:一方面,它有助于消除换货顾客再次光顾商店的不便成本;另一方面,它会引发更多的反馈订单,造成更高的系统拥塞水平,反过来又会阻碍未来顾客下订单。具体来说,我们发现当市场规模较大时,在线换货相对于店内换货而言是一种劣质政策。
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引用次数: 0
Decision support framework for tactical emergency medical service location planning 战术紧急医疗服务地点规划决策支持框架
IF 6.9 2区 管理学 Q1 Decision Sciences Pub Date : 2024-01-15 DOI: 10.1016/j.omega.2024.103036
Matthias Grot

A well-designed emergency medical services (EMS) system is essential to provide the best possible quality of care to patients in emergencies. Exogenous effects, such as demographic change or extreme weather conditions, lead to a continuous increase in emergency calls. On the other hand, emergency vehicles and qualified personnel are limited. Consequently, there is a continuous need to improve the existing EMS systems in order to optimize the use of the available resources. To assist decision makers in this complex task, we provide a decision support framework at the tactical site planning level. First, we analyze the given historical data to find suitable periods that have similar structures in terms of the number of calls and the time of day. We follow this approach to account for fluctuating demand and time-dependent travel times. A new stochastic, time-dependent, mixed-integer extension of the maximum expected coverage location problem (MEXCLP) is developed that accounts for ambulance site interdependencies. We conduct computational experiments for an existing EMS network structure to optimally locate sites and allocate ambulances. Furthermore, we analyze the benefit of additional ambulances and flexible waiting sites. A discrete-event simulation (DES) is used to evaluate the model solutions and to provide further insights into the trade-off between quality and cost of care for the given model solutions. Results based on anonymized real-world EMS data indicate that flexible waiting sites provide considerable potential savings in the use of ambulances while maintaining a high level of coverage.

设计完善的紧急医疗服务(EMS)系统对于在紧急情况下为病人提供尽可能高质量的医疗服务至关重要。人口结构变化或极端天气条件等外在因素导致急救电话不断增加。另一方面,急救车辆和合格人员却很有限。因此,需要不断改进现有的急救系统,以优化现有资源的使用。为了帮助决策者完成这项复杂的任务,我们提供了一个战术现场规划层面的决策支持框架。首先,我们对给定的历史数据进行分析,以找到在呼叫数量和时间方面具有相似结构的合适时段。我们采用这种方法来考虑波动的需求和随时间变化的旅行时间。我们对最大预期覆盖范围位置问题(MEXCLP)进行了新的随机、随时间变化的混合整数扩展,其中考虑了救护车站点之间的相互依赖关系。我们对现有的急救网络结构进行了计算实验,以优化站点定位和救护车分配。此外,我们还分析了额外救护车和灵活候车点的益处。我们使用离散事件模拟(DES)来评估模型解决方案,并进一步深入了解给定模型解决方案在医疗质量和成本之间的权衡。根据匿名真实急救数据得出的结果表明,灵活候车点在保持高覆盖率的同时,还能节省大量救护车。
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引用次数: 0
Technological cooperation or competition? optimal strategies of incumbent and entrant in ICT markets 技术合作还是竞争?信息和通信技术市场中在位者和进入者的最优战略
IF 6.9 2区 管理学 Q1 Decision Sciences Pub Date : 2024-01-12 DOI: 10.1016/j.omega.2024.103037
Yifan Liu , Minqiang Li , Haiyang Feng , Nan Feng

This study examines the patterns of technological cooperation or technological competition between an incumbent firm and an entrant firm in Information and Communications Technology (ICT) markets. The incumbent firm in ICT markets often licenses its key technology to a new entrant, who is usually the rival to the incumbent and has the option to enter the market early through licensing in the technology (i.e., technological cooperation), or to delay its entry for producing a higher quality product through in-house R&D (i.e., technological competition). Using a game-theoretical model, we find that technological cooperation is an equilibrium strategy when the technology transfer rate and entrant's R&D capacity are intermediate; while two firms engage in technological competition when the technology transfer rate is high and the entrant's R&D capacity is low, or when the technology transfer rate is low and the entrant's R&D capacity is high. We also find that the high royalty rate and mitigated price competition incentivize technological cooperation, while firms engage in technological competition when the royalty rate is low, or when the royalty rate is high and the price competition is intense. In addition, the incentives for firms to form technological cooperation vary non-monotonically with the length of the entrant's in-house R&D phase, and technological cooperation is reached only when the in-house R&D phase is of medium length. From a social perspective, both fairly high and low technology transfer rates ensure higher social welfare under technological cooperation, which under certain conditions can lead to a win-win-win outcome for the incumbent, entrant, and consumers. Furthermore, technological cooperation is less likely to be an equilibrium strategy when the entrant's market entry timing under in-house R&D is endogenously determined. Our findings can explain the observations of the incumbent and entrant's technological cooperation or competition strategies and provide managerial implications for competing ICT firms and policymakers.

本研究探讨了信息和通信技术(ICT)市场中在位企业与新进入企业之间的技术合作或技术竞争模式。在信息和通信技术市场中,在位企业通常会将其关键技术许可给新进入企业,而新进入企业通常是在位企业的竞争对手,可以选择通过技术许可提前进入市场(即技术合作),或通过内部研发生产更高质量的产品推迟进入市场(即技术竞争)。利用博弈论模型,我们发现当技术转让率和进入者的研发能力处于中间状态时,技术合作是一种均衡战略;而当技术转让率高而进入者的研发能力低,或当技术转让率低而进入者的研发能力高时,两家公司就会展开技术竞争。我们还发现,高特许权使用费和价格竞争的缓和会激励企业进行技术合作,而当特许权使用费较低时,或当特许权使用费较高而价格竞争激烈时,企业则会参与技术竞争。此外,企业形成技术合作的动机与进入者内部研发阶段的长度呈非单调变化,只有当内部研发阶段处于中等长度时,才会达成技术合作。从社会角度看,无论是相当高的技术转移率还是较低的技术转移率,都能确保在技术合作下获得更高的社会福利,在一定条件下,技术合作会带来在位者、进入者和消费者的三赢结果。此外,当企业内部研发(in-house R&D)条件下新进入者的市场进入时机由内生决定时,技术合作不太可能成为一种均衡战略。我们的研究结果可以解释在位者和新进入者的技术合作或竞争战略,并为相互竞争的 ICT 企业和政策制定者提供管理启示。
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引用次数: 0
Profit-driven weighted classifier with interpretable ability for customer churn prediction 利润驱动的加权分类器具有可解释的客户流失预测能力
IF 6.9 2区 管理学 Q1 Decision Sciences Pub Date : 2024-01-05 DOI: 10.1016/j.omega.2024.103034
Ping Jiang , Zhenkun Liu , Mohammad Zoynul Abedin , Jianzhou Wang , Wendong Yang , Qingli Dong

Customer churn prediction methods aim to identify customers with the highest probability of attrition, improve the effectiveness of customer retention campaigns, and maximize profits. However, previous studies have relied on a single classifier, leading to suboptimal predictive results. To address this issue, we propose a novel profit-driven weighted classifier that integrates a weighted strategy with multiple profit-driven ensemble members. We employ an artificial hummingbird optimization algorithm to determine the optimal weight coefficients of the profit-driven ensemble members based on the expected maximum profit criterion. We then calculate the Shapley additive explanation value to further improve the interpretability of the proposed weighted classifier. We conducted experiments and statistical tests on eight real-world datasets from different industries. The results show that the proposed weighted classifier significantly improves profits compared with comparative classifiers and provides strong interpretability based on the Shapley additive explanation value.

客户流失预测方法旨在识别流失概率最高的客户,提高客户挽留活动的有效性,并实现利润最大化。然而,以往的研究依赖于单一的分类器,导致预测结果不理想。为了解决这个问题,我们提出了一种新颖的利润驱动加权分类器,它将加权策略与多个利润驱动集合成员整合在一起。我们采用人工蜂鸟优化算法,根据预期最大利润标准确定利润驱动集合成员的最佳权重系数。然后,我们计算 Shapley 加法解释值,以进一步提高所建议的加权分类器的可解释性。我们对来自不同行业的八个真实数据集进行了实验和统计测试。结果表明,与比较分类器相比,所提出的加权分类器显著提高了利润,并根据夏普利加法解释值提供了很强的可解释性。
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引用次数: 0
Trade credit provision under uniform price regulation 统一价格管理下的贸易信贷规定
IF 6.9 2区 管理学 Q1 Decision Sciences Pub Date : 2023-12-29 DOI: 10.1016/j.omega.2023.103023
Yonghui Chen , Yan Zeng , Mingyu Zheng , Qiao-Chu He

To encourage product market competition, uniform price regulation is imposed to forbid suppliers from price discrimination. This paper investigates the impact of price regulation on a supplier’s trade credit decision in a supply chain with two heterogeneous retailers. In the baseline model without price regulation, we show that it is optimal for the supplier to provide net term trade credit to both retailers if their working capital is at a low level. Under price regulation, the net term remains optimal in trade credit provision to the rich retailer. However, a two-part term emerges to be optimal in the supplier’s trade credit provision to the poor retailer when it is highly capital-constrained. Interestingly, in the presence of a capital disparity, we find that the price discount in two-part term trade credit is independent of the rich retailer’s capital level, justifying the stability and uniformity of two-part terms in practice. We also incorporate retailer competition into our analysis and further validate the optimality of two-part terms under price regulation. In numerical experiments, we analyze the policy implications of price regulation and observe that uniform price regulation can result in a higher wholesale price and impede trade credit provision, hurting both small businesses and consumers.

为鼓励产品市场竞争,实行统一价格管制,禁止供应商进行价格歧视。本文研究了在有两个异质零售商的供应链中,价格管制对供应商贸易信贷决策的影响。在没有价格管制的基线模型中,我们发现,如果两个零售商的营运资本都处于较低水平,供应商向其提供净期限贸易信贷是最优选择。在价格管制条件下,向富裕零售商提供净额贸易信贷仍是最优选择。然而,当贫困零售商的资本高度紧张时,供应商向其提供的贸易信贷中出现了两部分信贷的最佳条款。有趣的是,在存在资本差异的情况下,我们发现两部分条款贸易信贷的价格折扣与富裕零售商的资本水平无关,这证明了两部分条款在实践中的稳定性和统一性。我们还将零售商竞争纳入分析,进一步验证了价格管制下两部分条款的最优性。在数值实验中,我们分析了价格管制的政策影响,发现统一的价格管制会导致批发价格上升,阻碍贸易信贷的提供,从而损害小企业和消费者的利益。
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引用次数: 0
Free trial or no free trial: Optimal policy of electronic products with positive and negative network effects 免费试用还是不免费试用?具有正负网络效应的电子产品的最优政策
IF 6.9 2区 管理学 Q1 Decision Sciences Pub Date : 2023-12-28 DOI: 10.1016/j.omega.2023.103022
Zhiyong Zhang , Hongke Zhao , Baofeng Huo , Ming He

The rapid development and widespread application of the new generation information technology has not only promoted innovation in traditional business models, but also has even created new business models and new industries. The free trial, as one of the new business models, has been utilized by major enterprises to advertise and promote their products in the expectation of receiving more attention from consumers, increasing the potential value of products. However, the accompanying problem of setting the number of lucky customers and free trial operation scheme properly should be handled urgently. In reality, the purchasing decision of the consumer is influenced by a variety of factors, such as reviews, trial campaigns. Meanwhile, consumers have positive and negative perceptions of products and activities, which could be transmitted to surrounding consumers. Consequently, this paper discusses the problem of the free trial policy for the electronic product by considering the positive and negative network effects. It is attempted to be solved both theoretically and empirically. The consumer network utility, demand and product profit models are proposed to solve the problem, which produces empirically testable hypotheses and Management propositions. Then, these hypotheses are tested and these management propositions are validated by utilizing real operational data from Lenovo Mall. The test and validation results indicate that there is a significant increase in the price and demand for products after the merchant taking the free trial. Moreover, although the operating costs of the merchant are increased, a much larger boost is provided by the free trial to the merchant in total profit. It is worthwhile considering the accuracy in identifying the valuable consumer, which the success of the free trial depends on.

新一代信息技术的快速发展和广泛应用,不仅推动了传统商业模式的创新,甚至催生了新的商业模式和新的产业。免费试用作为新的商业模式之一,已经被各大企业用来宣传和推广自己的产品,期望得到更多消费者的关注,提升产品的潜在价值。然而,与之相伴的幸运顾客数量和免费试用操作方案的合理设置问题也亟待解决。在现实生活中,消费者的购买决策会受到多种因素的影响,如评价、试用活动等。同时,消费者对产品和活动有积极和消极的看法,这些看法可能会传递给周围的消费者。因此,本文通过考虑正负网络效应来探讨电子产品免费试用政策的问题。本文试图从理论和实证两个方面解决这一问题。本文提出了消费者网络效用模型、需求模型和产品利润模型来解决这一问题,并由此提出了可实证检验的假设和管理命题。然后,利用联想商城的真实运营数据对这些假设进行了检验,并对这些管理命题进行了验证。检验和验证结果表明,商家在接受免费试用后,产品的价格和需求量都有明显的增长。此外,虽然商家的运营成本增加了,但免费试用对商家总利润的提升更大。值得考虑的是,免费试用的成功取决于识别有价值消费者的准确性。
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Omega-international Journal of Management Science
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