This research examines the business growth of the Food and Beverage Services subsector in Medan City along with the implementation of the Risk-Based Licensing System (OSS RBA) in Indonesia. OSS RBA based on the Standard Qualifications for Indonesian Business Fields (KBLI) aims to increase the Ease of Doing Business (EoDB). However, the application of top-down OSS RBA with the Business Identification Number (NIB) carries the potential for abuse. This research analyzes the factors (Starting a Business, Electricity Connection, Tax Payments, Building Permits, Access to Credit, and Protection of Minority Investors) that influence the Growth of Food and Beverage Services Investment in Medan City. The results of the Confirmatory Factor Analysis (CFA) show three significant factors: Protection of Minority Investors, Starting a Business, and Access to Credit. Obstacles include the NIB scale not being by local spatial planning and changes in the issuance of risk permits between the Central and Regional Governments. It is hoped that this research will provide insight into the implementation of OSS RBA and investment growth in the Food and Beverage Services sector.
{"title":"The Influence of Implementing Risk-Based Business Licensing (OSS RBA) on Investment Growth in the Food and Beverage Services Subsector in Medan City","authors":"Delfi Farosa, Badaruddin Badaruddin, Tengku Irmayani","doi":"10.31289/perspektif.v13i1.10777","DOIUrl":"https://doi.org/10.31289/perspektif.v13i1.10777","url":null,"abstract":"This research examines the business growth of the Food and Beverage Services subsector in Medan City along with the implementation of the Risk-Based Licensing System (OSS RBA) in Indonesia. OSS RBA based on the Standard Qualifications for Indonesian Business Fields (KBLI) aims to increase the Ease of Doing Business (EoDB). However, the application of top-down OSS RBA with the Business Identification Number (NIB) carries the potential for abuse. This research analyzes the factors (Starting a Business, Electricity Connection, Tax Payments, Building Permits, Access to Credit, and Protection of Minority Investors) that influence the Growth of Food and Beverage Services Investment in Medan City. The results of the Confirmatory Factor Analysis (CFA) show three significant factors: Protection of Minority Investors, Starting a Business, and Access to Credit. Obstacles include the NIB scale not being by local spatial planning and changes in the issuance of risk permits between the Central and Regional Governments. It is hoped that this research will provide insight into the implementation of OSS RBA and investment growth in the Food and Beverage Services sector.","PeriodicalId":20002,"journal":{"name":"Perspektif","volume":"14 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140488851","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-24DOI: 10.31289/perspektif.v13i1.10655
Faith Toluwanimi Bella, Ilemobola Peter Olanrewaju
Nigeria has in recent times witnessed increased clashes between farmers and herdsmen in different parts of the country. This has resulted in killings, fighting, and, destruction of both private and public properties. These crises have led to the incessant call for the emergence of vigilante security at the geo-regional level. This paper projects the nexus between the Nigerian government's inability to address the steadily rising farmer-herder crisis that has become a norm and the introduction of vigilante security groups at the geo-regional level. It also analyzes the security challenges in Nigeria and the efforts of these geo-regional securities to curb the crisis. The study is qualitative and secondary sources of data is utilized in analyzing the facet. Recommendation on proper preventive measures for the crisis; a better approach to solidify the relationship between supra-Vigilante groups and the Security agencies; as well as a better security stance in the country will be viewed.
{"title":"Farmer Herders Conflict and the Emergence of Supra-Vigilante Security Measures in Nigeria","authors":"Faith Toluwanimi Bella, Ilemobola Peter Olanrewaju","doi":"10.31289/perspektif.v13i1.10655","DOIUrl":"https://doi.org/10.31289/perspektif.v13i1.10655","url":null,"abstract":"Nigeria has in recent times witnessed increased clashes between farmers and herdsmen in different parts of the country. This has resulted in killings, fighting, and, destruction of both private and public properties. These crises have led to the incessant call for the emergence of vigilante security at the geo-regional level. This paper projects the nexus between the Nigerian government's inability to address the steadily rising farmer-herder crisis that has become a norm and the introduction of vigilante security groups at the geo-regional level. It also analyzes the security challenges in Nigeria and the efforts of these geo-regional securities to curb the crisis. The study is qualitative and secondary sources of data is utilized in analyzing the facet. Recommendation on proper preventive measures for the crisis; a better approach to solidify the relationship between supra-Vigilante groups and the Security agencies; as well as a better security stance in the country will be viewed.","PeriodicalId":20002,"journal":{"name":"Perspektif","volume":"11 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140497530","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-24DOI: 10.31289/perspektif.v13i1.10577
Herman Herman, Kartius Kartius, Syapril Abdullah, Caissy Rahmadhani Hasibuan
The purpose of this research is to analyze and explain the implementation of Collaborative Governance in Overcoming Unemployment in Bengkalis Regency, Riau Province. This research uses a qualitative method with descriptive research type. Techniques in determining informants with purposive sampling. The type of data source consists of two, namely primary and secondary data. For data collection techniques used are by prioritizing interview techniques, observation and documentation. The data analysis technique that the author uses is by collecting data which is then analyzed in depth and concluded as a whole in order to get the results of collaborative governance in tackling unemployment. The results in this study concluded that there is still a lack of collaboration between stakeholders in tackling unemployment due to the lack of company involvement in activities carried out by the Bengkalis Regency Government, including job fairs and workforce training. It is hoped that in the future the Bengkalis Regency Government can give an appeal to companies to be actively involved in participating in programs to reduce unemployment and evaluate these activities optimally.
{"title":"Collaborative GovernanceIn Overcoming Unemployment in Bengkalis Regency, Riau Province","authors":"Herman Herman, Kartius Kartius, Syapril Abdullah, Caissy Rahmadhani Hasibuan","doi":"10.31289/perspektif.v13i1.10577","DOIUrl":"https://doi.org/10.31289/perspektif.v13i1.10577","url":null,"abstract":"The purpose of this research is to analyze and explain the implementation of Collaborative Governance in Overcoming Unemployment in Bengkalis Regency, Riau Province. This research uses a qualitative method with descriptive research type. Techniques in determining informants with purposive sampling. The type of data source consists of two, namely primary and secondary data. For data collection techniques used are by prioritizing interview techniques, observation and documentation. The data analysis technique that the author uses is by collecting data which is then analyzed in depth and concluded as a whole in order to get the results of collaborative governance in tackling unemployment. The results in this study concluded that there is still a lack of collaboration between stakeholders in tackling unemployment due to the lack of company involvement in activities carried out by the Bengkalis Regency Government, including job fairs and workforce training. It is hoped that in the future the Bengkalis Regency Government can give an appeal to companies to be actively involved in participating in programs to reduce unemployment and evaluate these activities optimally.","PeriodicalId":20002,"journal":{"name":"Perspektif","volume":"22 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140497089","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-24DOI: 10.31289/perspektif.v13i1.10606
Eri Istiqomah
Social media plays a crucial role in shaping public opinion and crafting narratives around gender issues. The active participation of the community on various social media platforms enriches discussions about gender with diverse perspectives and experiences. Through campaigns, hashtags, and visual content, social media not only provides a space for narratives but also shapes paradigm shifts and social norms related to gender issues. This research aims to identify how the Instagram account @unwomen represents gender equality and women's empowerment issues and explores how @unwomen can influence individuals' perceptions of these issues. The method used is qualitative descriptive with a critical paradigm. Data were collected using a random selection method on posts from the Instagram account @unwomen to provide a fair and representative overview. The posts contain content related to women's rights, employment, closing gender gaps, and the role of women in development. The analysis process involves using critical discourse analysis by Sara Mills, incorporating two concepts: subject-object position and writer-reader position. The analysis includes the identification of text, narratives, and images reflecting gender equality and women's empowerment issues, followed by noting keywords or phrases used in the discourse. Research findings reveal that social media, particularly through the @unwomen account, significantly influences public opinion on gender issues. The subject-object position in gender discourse is reflected in the active role of UN Women as the subject designing messages to influence public opinion as the object. The writer-reader position is reflected in the active role of UN Women as writers responsible for creating messages and content shared using language, images, and specific formats to convey messages and influence the audience. Readers (audience) are individuals or groups consuming and responding to content shared by the @unwomen account. They shape perceptions, interpret messages, and provide feedback. This research integrates Mills' concepts of subject-object and writer-reader positions in the context of social media, highlighting the importance of understanding power dynamics in shaping gender narratives. The results contribute to a deeper understanding of how social media can be used to advocate for gender equality and women's empowerment. Globally, the implications can guide further strategies in addressing gender issues and women's empowerment through social media platforms.
{"title":"An Attempt to Gain Gender Equality and Women’s Empowerment In Social Media","authors":"Eri Istiqomah","doi":"10.31289/perspektif.v13i1.10606","DOIUrl":"https://doi.org/10.31289/perspektif.v13i1.10606","url":null,"abstract":"Social media plays a crucial role in shaping public opinion and crafting narratives around gender issues. The active participation of the community on various social media platforms enriches discussions about gender with diverse perspectives and experiences. Through campaigns, hashtags, and visual content, social media not only provides a space for narratives but also shapes paradigm shifts and social norms related to gender issues. This research aims to identify how the Instagram account @unwomen represents gender equality and women's empowerment issues and explores how @unwomen can influence individuals' perceptions of these issues. The method used is qualitative descriptive with a critical paradigm. Data were collected using a random selection method on posts from the Instagram account @unwomen to provide a fair and representative overview. The posts contain content related to women's rights, employment, closing gender gaps, and the role of women in development. The analysis process involves using critical discourse analysis by Sara Mills, incorporating two concepts: subject-object position and writer-reader position. The analysis includes the identification of text, narratives, and images reflecting gender equality and women's empowerment issues, followed by noting keywords or phrases used in the discourse. Research findings reveal that social media, particularly through the @unwomen account, significantly influences public opinion on gender issues. The subject-object position in gender discourse is reflected in the active role of UN Women as the subject designing messages to influence public opinion as the object. The writer-reader position is reflected in the active role of UN Women as writers responsible for creating messages and content shared using language, images, and specific formats to convey messages and influence the audience. Readers (audience) are individuals or groups consuming and responding to content shared by the @unwomen account. They shape perceptions, interpret messages, and provide feedback. This research integrates Mills' concepts of subject-object and writer-reader positions in the context of social media, highlighting the importance of understanding power dynamics in shaping gender narratives. The results contribute to a deeper understanding of how social media can be used to advocate for gender equality and women's empowerment. Globally, the implications can guide further strategies in addressing gender issues and women's empowerment through social media platforms.","PeriodicalId":20002,"journal":{"name":"Perspektif","volume":"6 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140497184","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-23DOI: 10.31289/perspektif.v13i1.10594
Jhenika Tiara Tanca
Advertising is a medium for conveying persuasive messages to promote a product or brand. Many advertisers strive to find interesting concepts to capture the audience's attention. The use of beautiful women in advertisements, especially in cosmetic ads, is a common occurrence. Eventually, these ads construct a media representation that reinforces stereotypes of women's beauty standards. One of the cosmetic advertisements that will be the subject of this research is the BLP Beauty #BLPMainCharacter ad on the official Instagram account @blpbeauty, uploaded from May 8, 2023, to May 12, 2023. This research aims to understand how BLP Beauty offers their cosmetic products for women who want to enhance their beauty without conforming to existing beauty stereotypes. The research method used is qualitative descriptive with semiotic analysis by Roland Barthes. Semiotics is the study of signs within a text. The signs in the text are considered to have denotative meaning (dictionary meaning) and connotative meaning (dual meaning born from cultural and personal experiences). This research positions BLP Beauty advertisements as a text that will be analyzed to uncover the true meanings behind the signs contained within the ads. The results of this research analysis explain that BLP Beauty resists the standard beauty stereotypes by introducing a new concept in representing women's beauty. The resistance in this research is a form of opposition or rejection of stereotypes or inequalities related to women's beauty standards. BLP Beauty emphasizes that beauty in women goes beyond physical attributes like fair skin, slim bodies, straight hair, and various other beauty stereotypes but is unique to each woman. This is demonstrated through the selection of models who defy the conventional description of beauty in society. BLP Beauty boldly chooses models with larger bodies, darker skin, chubby faces, and various criteria that oppose the stereotype of beautiful women in society. BLP Beauty emphasizes that all women are beautiful in their uniqueness. It is hoped that this resistance movement can be the beginning of a revolution for women in the advertising world and will broaden society's perspective on the definition of women's beauty.
{"title":"Resistance Against Beauty Standards Stereotypes and Representation of Women’s Beauty Through BLP Beauty Advertisement","authors":"Jhenika Tiara Tanca","doi":"10.31289/perspektif.v13i1.10594","DOIUrl":"https://doi.org/10.31289/perspektif.v13i1.10594","url":null,"abstract":"Advertising is a medium for conveying persuasive messages to promote a product or brand. Many advertisers strive to find interesting concepts to capture the audience's attention. The use of beautiful women in advertisements, especially in cosmetic ads, is a common occurrence. Eventually, these ads construct a media representation that reinforces stereotypes of women's beauty standards. One of the cosmetic advertisements that will be the subject of this research is the BLP Beauty #BLPMainCharacter ad on the official Instagram account @blpbeauty, uploaded from May 8, 2023, to May 12, 2023. This research aims to understand how BLP Beauty offers their cosmetic products for women who want to enhance their beauty without conforming to existing beauty stereotypes. The research method used is qualitative descriptive with semiotic analysis by Roland Barthes. Semiotics is the study of signs within a text. The signs in the text are considered to have denotative meaning (dictionary meaning) and connotative meaning (dual meaning born from cultural and personal experiences). This research positions BLP Beauty advertisements as a text that will be analyzed to uncover the true meanings behind the signs contained within the ads. The results of this research analysis explain that BLP Beauty resists the standard beauty stereotypes by introducing a new concept in representing women's beauty. The resistance in this research is a form of opposition or rejection of stereotypes or inequalities related to women's beauty standards. BLP Beauty emphasizes that beauty in women goes beyond physical attributes like fair skin, slim bodies, straight hair, and various other beauty stereotypes but is unique to each woman. This is demonstrated through the selection of models who defy the conventional description of beauty in society. BLP Beauty boldly chooses models with larger bodies, darker skin, chubby faces, and various criteria that oppose the stereotype of beautiful women in society. BLP Beauty emphasizes that all women are beautiful in their uniqueness. It is hoped that this resistance movement can be the beginning of a revolution for women in the advertising world and will broaden society's perspective on the definition of women's beauty.","PeriodicalId":20002,"journal":{"name":"Perspektif","volume":"53 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140498928","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-23DOI: 10.31289/perspektif.v13i1.10638
Syahrizal, Sri Meiyenti, Robi Mitra, Shahibul Ihsan, Andry Ramdesta
This article aims to describe the socio-economic life of the fishing community in Purus Village, Padang City. The problem in the article concerns the socio-economic conditions of fishing communities in Padang City. This research was conducted on fishing communities in Purus Village, Padang City using ethnographic qualitative methods through observation, structured interviews, in-depth interviews, and document analysis. The results of the research can be concluded: First, the reason for choosing a job as a fisherman is because this job is a job passed down from ancestors; they feel destined to be fishermen, do not have the capital to open another business, have a low level of education, and have no other skills. Second, the relationship between fishermen and their family members is not very close, because they are busy with their respective activities until the afternoon. Third, education in fishing families is generally only limited to middle and high school, because the costs are considered expensive and children lack motivation to study and continue their education to tertiary level. Fourth, there are still many fishing communities that do not have their own homes and live in simple rented houses. Fifth, income from fishing in the sea is uncertain, like a 'tiger's fortune', sometimes you get quite a lot of fish, and sometimes you don't catch any fish. The lack of socio-economic welfare of the fishing community in Purus, Padang City is influenced by unstable economic income.
{"title":"Socio-Economic Life of Fishermen's Community in Padang City","authors":"Syahrizal, Sri Meiyenti, Robi Mitra, Shahibul Ihsan, Andry Ramdesta","doi":"10.31289/perspektif.v13i1.10638","DOIUrl":"https://doi.org/10.31289/perspektif.v13i1.10638","url":null,"abstract":"This article aims to describe the socio-economic life of the fishing community in Purus Village, Padang City. The problem in the article concerns the socio-economic conditions of fishing communities in Padang City. This research was conducted on fishing communities in Purus Village, Padang City using ethnographic qualitative methods through observation, structured interviews, in-depth interviews, and document analysis. The results of the research can be concluded: First, the reason for choosing a job as a fisherman is because this job is a job passed down from ancestors; they feel destined to be fishermen, do not have the capital to open another business, have a low level of education, and have no other skills. Second, the relationship between fishermen and their family members is not very close, because they are busy with their respective activities until the afternoon. Third, education in fishing families is generally only limited to middle and high school, because the costs are considered expensive and children lack motivation to study and continue their education to tertiary level. Fourth, there are still many fishing communities that do not have their own homes and live in simple rented houses. Fifth, income from fishing in the sea is uncertain, like a 'tiger's fortune', sometimes you get quite a lot of fish, and sometimes you don't catch any fish. The lack of socio-economic welfare of the fishing community in Purus, Padang City is influenced by unstable economic income.","PeriodicalId":20002,"journal":{"name":"Perspektif","volume":"46 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140498951","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-23DOI: 10.31289/perspektif.v13i1.10692
Marlan Hutahaean, Budiman Sinaga, Widia Kartika Sari Sianturi
This article aims to understand various efforts to improve public services through deregulation. For example, the Mayor of Pekalongan shared complaints from fishermen who felt that the existence of the state and government made it difficult because to take care of sea permits alone had to deal with 17 different agencies. The problem centers on the obstacles to improving public services through deregulation and the factors that cause overregulation in Indonesia. This study determined the obstacles to public services and over-regulation. The data used are secondary data collected through literature studies and analyzed qualitatively. This study concludes that the Government has made various efforts to improve intermediate public services through deregulation by enacting several laws and regulations that unify the material of previous laws and regulations. Overregulation occurs in Indonesia due to the unclear development of authority between various institutions. There are still many overlapping laws and regulations in regulating various affairs so the applicable regulations can be said to have been too many. Therefore, there needs to be a firm policy in the division of authority of regulators so that there is no more over-regulation because there are no more overlapping regulations.
{"title":"Deregulation as an Effort to Improve Public Services in Indonesia","authors":"Marlan Hutahaean, Budiman Sinaga, Widia Kartika Sari Sianturi","doi":"10.31289/perspektif.v13i1.10692","DOIUrl":"https://doi.org/10.31289/perspektif.v13i1.10692","url":null,"abstract":"This article aims to understand various efforts to improve public services through deregulation. For example, the Mayor of Pekalongan shared complaints from fishermen who felt that the existence of the state and government made it difficult because to take care of sea permits alone had to deal with 17 different agencies. The problem centers on the obstacles to improving public services through deregulation and the factors that cause overregulation in Indonesia. This study determined the obstacles to public services and over-regulation. The data used are secondary data collected through literature studies and analyzed qualitatively. This study concludes that the Government has made various efforts to improve intermediate public services through deregulation by enacting several laws and regulations that unify the material of previous laws and regulations. Overregulation occurs in Indonesia due to the unclear development of authority between various institutions. There are still many overlapping laws and regulations in regulating various affairs so the applicable regulations can be said to have been too many. Therefore, there needs to be a firm policy in the division of authority of regulators so that there is no more over-regulation because there are no more overlapping regulations.","PeriodicalId":20002,"journal":{"name":"Perspektif","volume":"27 18","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140498363","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-19DOI: 10.31289/perspektif.v13i1.10584
Feldiansyah Feldiansyah
This research has the main objective to investigate how PT. XYZ utilizes social media as a means to improve its corporate image. This research adopts a descriptive qualitative approach with an in-depth focus on PT XYZ. We analyzed the various communication strategies they implemented, including the application of P.E.N.C.I.L.S and RPAE theories, as well as conducted a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats faced by the company. In addition, we also conducted surveys and interviews with the corporate communication department. The results revealed that PT XYZ succeeded in building a positive image by implementing an effective corporate communication strategy. This strategy includes Corporate Social Responsibility (CSR) activities, quality service, social and environmental responsibility, and attention to safety. In addition, we found that PT XYZ is also active in customer acquisition (CA) strategies on social media platforms, such as Twitter, regardless of the company's reputation. Information strategies are used more often than response and engagement. However, some experts argue that engagement may be more effective in achieving CSR goals. In addition, CSR communication is more focused on the outcomes produced by CSR actions rather than the concrete ways such actions are taken, in line with consumer interests and expectations. In conclusion, this study provides important insights into PT XYZ's successful corporate communication strategies in building its positive image through social media. These discoveries can serve as a helpful roadmap for other companies seeking to enhance their corporate communication strategies in social media. Therefore, this study holds the promise of making a beneficial impact on advancing corporate communication practices in the ever-expanding digital era.
{"title":"Analysis of Corporate Communication Strategies in Enhancing Company Image","authors":"Feldiansyah Feldiansyah","doi":"10.31289/perspektif.v13i1.10584","DOIUrl":"https://doi.org/10.31289/perspektif.v13i1.10584","url":null,"abstract":"This research has the main objective to investigate how PT. XYZ utilizes social media as a means to improve its corporate image. This research adopts a descriptive qualitative approach with an in-depth focus on PT XYZ. We analyzed the various communication strategies they implemented, including the application of P.E.N.C.I.L.S and RPAE theories, as well as conducted a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats faced by the company. In addition, we also conducted surveys and interviews with the corporate communication department. The results revealed that PT XYZ succeeded in building a positive image by implementing an effective corporate communication strategy. This strategy includes Corporate Social Responsibility (CSR) activities, quality service, social and environmental responsibility, and attention to safety. In addition, we found that PT XYZ is also active in customer acquisition (CA) strategies on social media platforms, such as Twitter, regardless of the company's reputation. Information strategies are used more often than response and engagement. However, some experts argue that engagement may be more effective in achieving CSR goals. In addition, CSR communication is more focused on the outcomes produced by CSR actions rather than the concrete ways such actions are taken, in line with consumer interests and expectations. In conclusion, this study provides important insights into PT XYZ's successful corporate communication strategies in building its positive image through social media. These discoveries can serve as a helpful roadmap for other companies seeking to enhance their corporate communication strategies in social media. Therefore, this study holds the promise of making a beneficial impact on advancing corporate communication practices in the ever-expanding digital era.","PeriodicalId":20002,"journal":{"name":"Perspektif","volume":"76 15","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140503266","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-19DOI: 10.31289/perspektif.v13i1.10421
Ida Martinelli, Nalil Khairiah
This article aims to investigate the implementation of accreditation to enhance the quality of technology-based education services in the new normal era. The primary focus of the research is on the concrete application of online accreditation based on digital technology in the field, associated with the improvement of educational service quality. The research approach utilizes school accreditation guidelines as a reference, collecting data through interviews and document analysis, which is then qualitatively analyzed. The findings indicate that the successful implementation of online accreditation is contingent upon schools providing facilities, infrastructure, and human resources professionals in using digital technology in educational services. Furthermore, the quality of educational services is reflected in the school's output, particularly in the superior quality of graduates from accredited A-level schools compared to non-accredited ones. By employing digital technology in the accreditation process, schools face the challenge of cultivating habits of using digital technology in their operational procedures. Ultimately, this positively contributes to the overall improvement of the quality of educational services. With efficient administrative management and well-managed learning processes, technology-based accreditation encourages schools to continually adapt and enhance themselves to achieve optimal educational service quality.
本文旨在研究新常态时代如何实施认证，以提高基于技术的教育服务质量。研究的主要内容是基于数字技术的在线认证在该领域的具体应用，与教育服务质量的提升相关联。研究方法以学校认证指南为参考，通过访谈和文献分析收集数据，然后进行定性分析。研究结果表明，在线评审的成功实施取决于学校在教育服务中使用数字技术方面所提供的设施、基础设施和人力资源专业人员。此外，教育服务的质量还体现在学校的产出上，特别是与未通过评审的学校相比，通过评审的 A 级学校的毕业生质量更高。通过在认证过程中采用数字技术，学校面临的挑战是培养在其运作程序中使用数字技术的习惯。最终，这将积极促进教育服务质量的整体提高。通过高效的行政管理和良好的学习过程管理，以技术为基础的评审鼓励学校不断调整和提升自己，以达到最佳的教育服务质量。
{"title":"Concretization of Online Accreditation to Improve the Quality of Digital Technology-Based Education Services in the New Normal Era","authors":"Ida Martinelli, Nalil Khairiah","doi":"10.31289/perspektif.v13i1.10421","DOIUrl":"https://doi.org/10.31289/perspektif.v13i1.10421","url":null,"abstract":"This article aims to investigate the implementation of accreditation to enhance the quality of technology-based education services in the new normal era. The primary focus of the research is on the concrete application of online accreditation based on digital technology in the field, associated with the improvement of educational service quality. The research approach utilizes school accreditation guidelines as a reference, collecting data through interviews and document analysis, which is then qualitatively analyzed. The findings indicate that the successful implementation of online accreditation is contingent upon schools providing facilities, infrastructure, and human resources professionals in using digital technology in educational services. Furthermore, the quality of educational services is reflected in the school's output, particularly in the superior quality of graduates from accredited A-level schools compared to non-accredited ones. By employing digital technology in the accreditation process, schools face the challenge of cultivating habits of using digital technology in their operational procedures. Ultimately, this positively contributes to the overall improvement of the quality of educational services. With efficient administrative management and well-managed learning processes, technology-based accreditation encourages schools to continually adapt and enhance themselves to achieve optimal educational service quality.","PeriodicalId":20002,"journal":{"name":"Perspektif","volume":"14 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140503319","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-19DOI: 10.31289/perspektif.v13i1.10494
Simon P. Siregar, Hidayat Hidayat, Robert Sibarani
The research objectives are to identify agro-tourism and culinary tourism spots, analyze the architectural landscape, develop the The Pasar KAMU as a culinary tourism based on local wisdom and analyze community and stakeholder participation in the development of the Pasar KAMU. Data methods and analysis use qualitative data methods and analysis and data collection through observation, in-depth interviews, and literature study. Research results: (1) the spots and facilities at Pasar KAMU are adequate for nature tourism and culinary tourism activities; (2) the layout and shape of the stand for selling traditional food at The Pasar KAMU applies an ecological architectural landscape and blends with nature, optimal use of local materials and resources; (3) culinary tourism which is served in the form of traditional Javanese and Malay food, processed manually and hygienic products (4) The medium of exchange at The Pasar KAMU is very unique, using tempo which has a nominal value of IDR 5000 and IDR 10,000 (5), The Pasar KAMU is superior tourist destinations are related to the participation of residents and tourism sector stakeholders which has an impact on increasing community income.
研究目标是确定农业旅游和美食旅游景点，分析建筑景观，根据当地智慧将 Pasar KAMU 发展为美食旅游，并分析社区和利益相关者在 Pasar KAMU 发展中的参与情况。数据方法和分析采用定性数据方法和分析，通过观察、深度访谈和文献研究收集数据。研究结果(1) Pasar KAMU 的景点和设施足以满足自然旅游和美食旅游活动的需要；(2) Pasar KAMU 传统美食销售摊位的布局和形状采用了生态建筑景观，与自然融为一体，充分利用了当地材料和资源；(3) 烹饪旅游以传统爪哇和马来食品、手工加工和卫生产品的形式提供 (4) The Pasar KAMU 的交换媒介非常独特，使用面值为 5000 和 10 000 印尼盾的 tempo (5)，The Pasar KAMU 是优越的旅游目的地，与居民和旅游部门利益相关者的参与有关，这对增加社区收入有影响。
{"title":"Why is Pasar KAMU a Famous Tourist Destination in North Sumatra? Study of Cultural Tourism Development Model in Denai Village, Deli Serdang, North Sumatra","authors":"Simon P. Siregar, Hidayat Hidayat, Robert Sibarani","doi":"10.31289/perspektif.v13i1.10494","DOIUrl":"https://doi.org/10.31289/perspektif.v13i1.10494","url":null,"abstract":"The research objectives are to identify agro-tourism and culinary tourism spots, analyze the architectural landscape, develop the The Pasar KAMU as a culinary tourism based on local wisdom and analyze community and stakeholder participation in the development of the Pasar KAMU. Data methods and analysis use qualitative data methods and analysis and data collection through observation, in-depth interviews, and literature study. Research results: (1) the spots and facilities at Pasar KAMU are adequate for nature tourism and culinary tourism activities; (2) the layout and shape of the stand for selling traditional food at The Pasar KAMU applies an ecological architectural landscape and blends with nature, optimal use of local materials and resources; (3) culinary tourism which is served in the form of traditional Javanese and Malay food, processed manually and hygienic products (4) The medium of exchange at The Pasar KAMU is very unique, using tempo which has a nominal value of IDR 5000 and IDR 10,000 (5), The Pasar KAMU is superior tourist destinations are related to the participation of residents and tourism sector stakeholders which has an impact on increasing community income.","PeriodicalId":20002,"journal":{"name":"Perspektif","volume":"9 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140502860","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：