This study aims to determine the effect of brand image, product quality and price on consumer satisfaction of AC Daikin CV Central Elektro. This type of research uses descriptive quantitative research methods. The population used in this study is the Consumer AC Daikin CV Central Elektro. The number of respondents in this study were 110 people. Methods of data collection using questionnaires and using analytical techniques using multiple linear regression analysis test and hypothesis testing, namely t test and f test. Based on the results of multiple linear regression, the regression equation form Y = 5.265 + 0.297X1 + 0.153X2 + 0.278X3 and the results of the t test and f test of this study can be concluded that Brand Image has a positive and significant effect on consumer satisfaction. Product quality has a positive and significant effect on consumer satisfaction. Price has a positive and significant effect on consumer satisfaction. Brand Image (X_1), Product Quality (X_2) and Price (X3) together have a positive and significant effect on Consumer Satisfaction (Y) on AC Daikin CV Central Elektro.
{"title":"PENGARUH CITRA MEREK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN AC DAIKIN CV CENTRAL ELEKTRO","authors":"Roni Kurniawansyah, Marliza Ade Fitri","doi":"10.36085/jems.v4i1.4450","DOIUrl":"https://doi.org/10.36085/jems.v4i1.4450","url":null,"abstract":"This study aims to determine the effect of brand image, product quality and price on consumer satisfaction of AC Daikin CV Central Elektro. This type of research uses descriptive quantitative research methods. The population used in this study is the Consumer AC Daikin CV Central Elektro. The number of respondents in this study were 110 people. Methods of data collection using questionnaires and using analytical techniques using multiple linear regression analysis test and hypothesis testing, namely t test and f test. Based on the results of multiple linear regression, the regression equation form Y = 5.265 + 0.297X1 + 0.153X2 + 0.278X3 and the results of the t test and f test of this study can be concluded that Brand Image has a positive and significant effect on consumer satisfaction. Product quality has a positive and significant effect on consumer satisfaction. Price has a positive and significant effect on consumer satisfaction. Brand Image (X_1), Product Quality (X_2) and Price (X3) together have a positive and significant effect on Consumer Satisfaction (Y) on AC Daikin CV Central Elektro.","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114270076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The influence of the promotion that is given makes the arrival of consumers increase so that it affects sales turnover. This study aims: to determine the effect of promotion on purchasing decisions at PT. Sutan Kasim Bengkulu City Branch. This type of research is a quantitative approach. The method used in this research is descriptive method. The population in this study were all consumers of PT. Sutan Kasim Bengkulu City Branch. the sample is 50 consumers of PT. Sutan Kasim Bengkulu City Branch. Based on the results of research on the Effect of Promotional Strategies on Purchase Decisions at PT. Sutan Kasim Bengkulu City Branch, the following conclusions can be drawn: 1). For the place of research, it is hoped that PT. Sutan Kasim to continue to maintain promotions in order to maintain consumer purchasing decisions because more consumers who buy will increase business income. 2). It is hoped that PT. Sutan Kasim in order to maintain consumer purchasing decisions so that turnover does not decrease.3). For academics, PT. Sutan Kasim pays attention to promotion variables because they have more influence on purchasing decisions. Keywords: Promotion, Purchase Decision
促销的影响使消费者的到来增加，从而影响销售额。本研究旨在:确定促销对PT. sultan Kasim Bengkulu市分公司采购决策的影响。这种类型的研究是一种定量的方法。本研究采用的方法是描述性方法。本研究的人群均为PT. sultan Kasim Bengkulu市分行的消费者。样本为PT. sultan Kasim Bengkulu市分公司的50名消费者。根据对PT. Sutan Kasim Bengkulu City Branch促销策略对购买决策影响的研究结果，可以得出以下结论:1)对于研究地点，希望PT. Sutan Kasim继续保持促销以维持消费者的购买决策，因为更多的消费者购买将增加企业收入。2).希望PT. sultan Kasim为了维持消费者的购买决策，使营业额不减少。学者方面，PT. sultan Kasim关注促销变量，因为促销变量对购买决策的影响更大。关键词:促销，购买决策
{"title":"PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PT. SUTAN KASIM CABANG KOTA BENGKULU","authors":"Randi Prilianto, Eti Arini","doi":"10.36085/jems.v4i1.4447","DOIUrl":"https://doi.org/10.36085/jems.v4i1.4447","url":null,"abstract":"The influence of the promotion that is given makes the arrival of consumers increase so that it affects sales turnover. This study aims: to determine the effect of promotion on purchasing decisions at PT. Sutan Kasim Bengkulu City Branch. This type of research is a quantitative approach. The method used in this research is descriptive method. The population in this study were all consumers of PT. Sutan Kasim Bengkulu City Branch. the sample is 50 consumers of PT. Sutan Kasim Bengkulu City Branch. Based on the results of research on the Effect of Promotional Strategies on Purchase Decisions at PT. Sutan Kasim Bengkulu City Branch, the following conclusions can be drawn: 1). For the place of research, it is hoped that PT. Sutan Kasim to continue to maintain promotions in order to maintain consumer purchasing decisions because more consumers who buy will increase business income. 2). It is hoped that PT. Sutan Kasim in order to maintain consumer purchasing decisions so that turnover does not decrease.3). For academics, PT. Sutan Kasim pays attention to promotion variables because they have more influence on purchasing decisions.\u0000Keywords: Promotion, Purchase Decision","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132514274","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine and analyze whether there is an effect of motivation and work discipline on employee performance at the Air Dikit district office, Mukomuko Regency. This research is categorized as quantitative research with instruments in the form of questionnaires and documentation. The population in this study were all 32 employees of the water sub-district office in mukomuko district. The sample in this study is to take the population or as many as 32 samples. The data used in this study are primary data obtained through questionnaires and secondary data obtained by related agencies and journals to support this research. The instrument validity test used the Bivariate Correclation formula, while the reliability test used Cronbach Alpha. The measuring instrument proved to be valid and reliable for the research instrument. Multiple regression analysis was used to test the hypothesis of this study. The results of this study indicate that motivation has a significant effect on employee performan ce by thit > ttabel (5.845 > 2.04523) and (sig < = 0.000 < 0.050). Discipline has a significant effect on employee performance by thit > ttabel (3.233 > 2.04523) and (sig < = 0.003 < 0.050). motivation and work discipline simultaneously have a significant eff ect on employee performance with the regression equation Y = -3.279 + 0.785 (X1) + 0.252 (X2) , hypothesis testing is obtained that F_count is 20,905 with an F_table value of 3.322 which means that F_count > F_table that is (20,905 > 3.322) and (sig = 0.000< 0.050). Keywords: Motivation, Work Discipline and Employee Performance
{"title":"PENGARUH MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA KANTOR KECAMATAN AIR DIKIT KABUPATEN MUKOMUKO","authors":"Islamuddin Islamuddin, Pina Nopta Manda Sari","doi":"10.36085/jems.v4i1.4445","DOIUrl":"https://doi.org/10.36085/jems.v4i1.4445","url":null,"abstract":"This study aims to determine and analyze whether there is an effect of motivation and work discipline on employee performance at the Air Dikit district office, Mukomuko Regency. This research is categorized as quantitative research with instruments in the form of questionnaires and documentation. The population in this study were all 32 employees of the water sub-district office in mukomuko district. The sample in this study is to take the population or as many as 32 samples. The data used in this study are primary data obtained through questionnaires and secondary data obtained by related agencies and journals to support this research. The instrument validity test used the Bivariate Correclation formula, while the reliability test used Cronbach Alpha. The measuring instrument proved to be valid and reliable for the research instrument. Multiple regression analysis was used to test the hypothesis of this study. The results of this study indicate that motivation has a significant effect on employee performan ce by thit > ttabel (5.845 > 2.04523) and (sig < = 0.000 < 0.050). Discipline has a significant effect on employee performance by thit > ttabel (3.233 > 2.04523) and (sig < = 0.003 < 0.050). motivation and work discipline simultaneously have a significant eff ect on employee performance with the regression equation Y = -3.279 + 0.785 (X1) + 0.252 (X2) , hypothesis testing is obtained that F_count is 20,905 with an F_table value of 3.322 which means that F_count > F_table that is (20,905 > 3.322) and (sig = 0.000< 0.050). \u0000Keywords: Motivation, Work Discipline and Employee Performance","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125776765","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study plans to decide the impact of Brand Equity, Brand Trust and Brand Preference on Three Second Customer Loyalty at Bencoolen Indah Mall Bengkulu. The populace utilized in this examination is Three Second Customers at Bencoolen Indah Mall Bengkulu. the quantity of tests utilized upwards of 75 respondents. The information that has been gathered is handled utilizing the Classical Assumption Test Technique, Multiple Linear Regression Analysis Technique, Coefficient of Determination Analysis (R2), and Partial Test (t-test), Simultaneous Test (F-test).The consequences of this study show that somewhat the Brand Equity variable fundamentally affects the Customer Loyalty variable, Brand Trust essentially affects the Customer Loyalty variable and Brand Preference altogether affects the Customer Loyalty variable. While the f Brand Equity Test, Brand Trust and Brand Preference impact Three Second Customer Loyalty at Bencoolen Indah Mall Bengkulu. As well as having a relapse condition together, the Brand Equity, Brand Trust and Brand Preference factors add to impacting Three Second Customer Loyalty at Bencoolen Indah Mall Bengkulu. Also, the most predominant element with the biggest relapse coefficient esteem is the Brand Trust variable. Keywords: Brand Equity, Brand Trust, Brand Preference and Customer Loyalty.
{"title":"PENGARUH BRAND EQUITY, BRAND TRUST DAN BRAND PREFERENCE TERHADAP LOYALITAS PELANGGAN THREE SECOND DI BENCOOLEN INDAH MALL BENGKULU","authors":"Amanda Prayoga, Tezar Arianto","doi":"10.36085/jems.v4i1.4444","DOIUrl":"https://doi.org/10.36085/jems.v4i1.4444","url":null,"abstract":"This study plans to decide the impact of Brand Equity, Brand Trust and Brand Preference on Three Second Customer Loyalty at Bencoolen Indah Mall Bengkulu. The populace utilized in this examination is Three Second Customers at Bencoolen Indah Mall Bengkulu. the quantity of tests utilized upwards of 75 respondents. The information that has been gathered is handled utilizing the Classical Assumption Test Technique, Multiple Linear Regression Analysis Technique, Coefficient of Determination Analysis (R2), and Partial Test (t-test), Simultaneous Test (F-test).The consequences of this study show that somewhat the Brand Equity variable fundamentally affects the Customer Loyalty variable, Brand Trust essentially affects the Customer Loyalty variable and Brand Preference altogether affects the Customer Loyalty variable. While the f Brand Equity Test, Brand Trust and Brand Preference impact Three Second Customer Loyalty at Bencoolen Indah Mall Bengkulu. As well as having a relapse condition together, the Brand Equity, Brand Trust and Brand Preference factors add to impacting Three Second Customer Loyalty at Bencoolen Indah Mall Bengkulu. Also, the most predominant element with the biggest relapse coefficient esteem is the Brand Trust variable.\u0000Keywords: Brand Equity, Brand Trust, Brand Preference and Customer Loyalty.","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123613669","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims 1) To determine the effect of work experience on employee performance at Hypermart Bengkulu. 2) To determine the effect of personality on employee performance at Hypermart Bengkulu. To determine the effect of job satisfaction on employee performance at Hypermart Bengkulu. 3) To determine the effect of work experience, personality, and job satisfaction on employee performance at Hypermart Bengkulu. This type of research is a quantitative approach. The method used in this research is descriptive method. The population in this study were all employees at Hypermart Bengkulu totaling 80 employees. The sample is 80 Hypermart Bengkulu employees. Based on the results of research regarding the Effect of Work Experience, Personality and Job Satisfaction on Employee Performance at Hypermart Bengkulu, the following conclusions can be drawn: 1) Work experience (X1) affects employee performance (Y) Hypermart Bengkulu City means that if work experience increases, employee performance also increased. 2) Personality (X2) affects employee performance (Y) Hypermart Bengkulu City means that if the personality is good then the employee performance is also good. 3) Job satisfaction (X3) on employee performance (Y) Hypermart Bengkulu City means that if job satisfaction increases, employee performance also increases. 4) Work experience, personality and job satisfaction together affect the performance of Bengkulu City Hypermart employee. Keywords: Work Experience, Personality, Satisfaction,
{"title":"PENGARUH PENGALAMAN KERJA, KEPRIBADIAN, DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN HYPERMART BENGKULU","authors":"Erwan Karles, Subandrio Subandrio","doi":"10.36085/jems.v4i1.4439","DOIUrl":"https://doi.org/10.36085/jems.v4i1.4439","url":null,"abstract":"This study aims 1) To determine the effect of work experience on employee performance at Hypermart Bengkulu. 2) To determine the effect of personality on employee performance at Hypermart Bengkulu. To determine the effect of job satisfaction on employee performance at Hypermart Bengkulu. 3) To determine the effect of work experience, personality, and job satisfaction on employee performance at Hypermart Bengkulu. This type of research is a quantitative approach. The method used in this research is descriptive method. The population in this study were all employees at Hypermart Bengkulu totaling 80 employees. The sample is 80 Hypermart Bengkulu employees. Based on the results of research regarding the Effect of Work Experience, Personality and Job Satisfaction on Employee Performance at Hypermart Bengkulu, the following conclusions can be drawn: 1) Work experience (X1) affects employee performance (Y) Hypermart Bengkulu City means that if work experience increases, employee performance also increased. 2) Personality (X2) affects employee performance (Y) Hypermart Bengkulu City means that if the personality is good then the employee performance is also good. 3) Job satisfaction (X3) on employee performance (Y) Hypermart Bengkulu City means that if job satisfaction increases, employee performance also increases. 4) Work experience, personality and job satisfaction together affect the performance of Bengkulu City Hypermart employee.\u0000Keywords: Work Experience, Personality, Satisfaction,","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127721524","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to analyze the Effect of Work Environment and Job Satisfaction on Employee Performance at the Hulu Palik Health Center, North Bengkulu Regency, both partially and simultaneously. The objects used in this study were 40 employees of the Hulu Palik Health Center, North Bengkulu Regency. In this study, the authors used data collection methods by means of observation, interviews and questionnaires. This type of research is quantitative, there are several data analysis techniques used in this study including using instrument tests, classical assumption tests, respondent response analysis, multiple linear regression analysis, coefficient of determination, and hypothesis testing. The result of this study is that the Work Environment variable affects employee performance. Job satisfaction has a positive and significant effect on employee performance. Work Environment and Job Satisfaction have a simultaneous effect on Employee Performance at the Hulu Palik Health Center, North Bengkulu Regency. Keywords : Work Environment, Job Satisfaction and Employee Performance.
{"title":"PENGARUH LINGKUNGAN KERJA DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN","authors":"K. Amelia, Ratnawili Ratnawili","doi":"10.36085/jems.v4i1.4441","DOIUrl":"https://doi.org/10.36085/jems.v4i1.4441","url":null,"abstract":"This study aims to analyze the Effect of Work Environment and Job Satisfaction on Employee Performance at the Hulu Palik Health Center, North Bengkulu Regency, both partially and simultaneously. The objects used in this study were 40 employees of the Hulu Palik Health Center, North Bengkulu Regency. In this study, the authors used data collection methods by means of observation, interviews and questionnaires. This type of research is quantitative, there are several data analysis techniques used in this study including using instrument tests, classical assumption tests, respondent response analysis, multiple linear regression analysis, coefficient of determination, and hypothesis testing. The result of this study is that the Work Environment variable affects employee performance. Job satisfaction has a positive and significant effect on employee performance. Work Environment and Job Satisfaction have a simultaneous effect on Employee Performance at the Hulu Palik Health Center, North Bengkulu Regency.\u0000Keywords : Work Environment, Job Satisfaction and Employee Performance.","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132309974","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The title of this research is. The Effect of Product Innovation, Product Quality, and Packaging Form on Interest in Buying Tofu Products (a case study of umkm mak mus in Ujung Market, Kepahiang Regency). (case study of UMKM Mak Mus in Ujung Market, Kepahiang Regency) . This study uses a quantitative approach with data analysis techniques using multiple regression analysis. The population in this study were all MSME customers who knew Mak Mus, whose number was unknown, with a sample of 90 respondents. This study used the Simple Random Sampling technique. Product innovation, product quality and packaging form simultaneously have a significant effect on buying interest. Product innovation, product quality and packaging form partially have a significant effect on buying interest. Keywords: Product Innovation, Product Quality, Safety Form, Buying Interest
{"title":"PENGARUH INOVASI PRODUK, KUALITAS PRODUK, DAN BENTUK KEMASAN TERHADAP MINAT BELI PRODUK TAHU","authors":"Jaya Aji Saputra, Khairul Bahrun","doi":"10.36085/jems.v4i1.4438","DOIUrl":"https://doi.org/10.36085/jems.v4i1.4438","url":null,"abstract":"The title of this research is. The Effect of Product Innovation, Product Quality, and Packaging Form on Interest in Buying Tofu Products (a case study of umkm mak mus in Ujung Market, Kepahiang Regency). (case study of UMKM Mak Mus in Ujung Market, Kepahiang Regency) . This study uses a quantitative approach with data analysis techniques using multiple regression analysis. The population in this study were all MSME customers who knew Mak Mus, whose number was unknown, with a sample of 90 respondents. This study used the Simple Random Sampling technique. Product innovation, product quality and packaging form simultaneously have a significant effect on buying interest. Product innovation, product quality and packaging form partially have a significant effect on buying interest.\u0000Keywords: Product Innovation, Product Quality, Safety Form, Buying Interest","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"138 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114674784","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Given the importance of employee motivation, work motivation is one of the factors that need attention from company leaders. Problem formulation 1) Is there any influence of work motivation on employee performance of PT. FIF Curup? 2) Is there any influence of the work environment on the performance of employees of PT. FIF Curup? 3) Is there any influence of work motivation and work environment on the performance of employees of PT. FIF Curu This study aims 1) To determine the effect of work motivation on the performance of employees of PT. FIF Curup 2) To determine the effect of the work environment on the performance of employees of PT. FIF Curup? 3) To determine the effect of work motivation and work environment on the performance of employees of PT. FIF Curup. This type of research is a quantitative approach. The method used in this research is descriptive method. The population in this study were all employees at PT. FIF Curup has 35 employees. a sample of 35 people PT. FIF Curup. Based on the results of research on the influence of work motivation and work environment on employee performance at PT. FIF Curup. The tSig value for the work motivation variable (X1) is 0.002. So it can be concluded that tSig
{"title":"PENGARUH MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PT. FIF CURUP","authors":"Gilang Ramadhan, Islamuddin Islamuddin","doi":"10.36085/jems.v4i1.4437","DOIUrl":"https://doi.org/10.36085/jems.v4i1.4437","url":null,"abstract":"Given the importance of employee motivation, work motivation is one of the factors that need attention from company leaders. Problem formulation 1) Is there any influence of work motivation on employee performance of PT. FIF Curup? 2) Is there any influence of the work environment on the performance of employees of PT. FIF Curup? 3) Is there any influence of work motivation and work environment on the performance of employees of PT. FIF Curu This study aims 1) To determine the effect of work motivation on the performance of employees of PT. FIF Curup 2) To determine the effect of the work environment on the performance of employees of PT. FIF Curup? 3) To determine the effect of work motivation and work environment on the performance of employees of PT. FIF Curup. This type of research is a quantitative approach. The method used in this research is descriptive method. The population in this study were all employees at PT. FIF Curup has 35 employees. a sample of 35 people PT. FIF Curup. Based on the results of research on the influence of work motivation and work environment on employee performance at PT. FIF Curup. The tSig value for the work motivation variable (X1) is 0.002. So it can be concluded that tSig<Sig (0.002<0.050 ) means that Ha is accepted and H0 is rejected, that the variable of work motivation affects the performance of employees of PT. FIF Curup. The tSig value for the work environment variable (X2) is 0.001. So it can be concluded that tSig<Sig (0.001<0.050 ) means Ha is accepted and H0 is rejected, that the work environment variable affects the performance of employees of PT. FIF Curup. The hypothesis test above can be seen for the variable work motivation (X1), and work environment (X2) the value of Fsig = 0.004. So it can be concluded that FSig < Sig (0.004 < 0.050 ) means Ha is accepted and H0 is rejected, that each variable has a significant effect on employee performance (Y) at PT. FIF Curup.\u0000Keywords: Work Motivation, Work Environment, Employee Performance,","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132520258","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The development of technology is utilized by various sectors in facilitating the work process. One of the phenomena in society is the use of social media as a media for promotion or marketing. One of the business actors in Bengkulu who uses this technique is the Dizla Land Hijab Store Store. With 15,000 Instagram followers, the store often promotes the latest products through its social media.. This research was conducted in June 2022, at the Dizla Land Hijab Store Bengkulu store, the object of this research is the Instagram social media followers of the Dizla Land Hijab Store store. With quantitative descriptive methods and sampling in research. With the random sampling method, the sample taken amounted to 92 respondents which was calculated using the Slovin formula. And the effectiveness analysis used in this study is the AISAS method. From the results of research that has been carried out, the level of Effectiveness of Online Marketing Based on Social Media at the Dizla Land Hijab Store Bengkulu Store is 82.04% or categorized as very effective. The attention dimension has an effectiveness value of 75.3% in the effective category, the Interest dimension has an effectiveness value of 80.3% in the Very effective category, the Search dimension has an effectiveness value of 84.61% in the Very effective category, the action dimension has an effectiveness value. of 91.3% in the Very effective category and the Share dimension has an effectiveness value of 78.4%. in the effective category. Keyword: social media, marketing, Effectiveness
各部门利用技术的发展来促进工作进程。社会现象之一是使用社交媒体作为推广或营销的媒体。在明库鲁，Dizla Land Hijab商店就是使用这种技术的商家之一。这家店在Instagram上有1.5万名粉丝，经常通过社交媒体推广最新产品。本研究于2022年6月在Dizla Land Hijab Store Bengkulu店进行，本研究的对象是Dizla Land Hijab Store商店的Instagram社交媒体粉丝。采用定量描述方法和抽样方法进行研究。采用随机抽样的方法，采用斯洛文公式计算，抽样对象为92人。本研究使用的有效性分析是AISAS方法。从已经进行的研究结果来看，Dizla Land Hijab商店Bengkulu商店基于社交媒体的在线营销的有效性水平为82.04%或归类为非常有效。注意维度在有效类别中的有效性值为75.3%，兴趣维度在非常有效类别中的有效性值为80.3%，搜索维度在非常有效类别中的有效性值为84.61%，行动维度在有效类别中具有有效性值。的91.3%，而分享维度的有效性值为78.4%。在有效类别中。关键词:社会化媒体，营销，有效性
{"title":"EFEKTIVITAS PEMASARAN MELALUI SOSIAL MEDIA BERDASARKAN PERSEPSI KONSUMEN DI TOKO DIZLA LAND HIJAB STORE DENGAN PENDEKATAN METODE AISAS","authors":"Gempita Widodo, Khairul Bahrun","doi":"10.36085/jems.v4i1.4435","DOIUrl":"https://doi.org/10.36085/jems.v4i1.4435","url":null,"abstract":"The development of technology is utilized by various sectors in facilitating the work process. One of the phenomena in society is the use of social media as a media for promotion or marketing. One of the business actors in Bengkulu who uses this technique is the Dizla Land Hijab Store Store. With 15,000 Instagram followers, the store often promotes the latest products through its social media.. This research was conducted in June 2022, at the Dizla Land Hijab Store Bengkulu store, the object of this research is the Instagram social media followers of the Dizla Land Hijab Store store. With quantitative descriptive methods and sampling in research. With the random sampling method, the sample taken amounted to 92 respondents which was calculated using the Slovin formula. And the effectiveness analysis used in this study is the AISAS method. From the results of research that has been carried out, the level of Effectiveness of Online Marketing Based on Social Media at the Dizla Land Hijab Store Bengkulu Store is 82.04% or categorized as very effective. The attention dimension has an effectiveness value of 75.3% in the effective category, the Interest dimension has an effectiveness value of 80.3% in the Very effective category, the Search dimension has an effectiveness value of 84.61% in the Very effective category, the action dimension has an effectiveness value. of 91.3% in the Very effective category and the Share dimension has an effectiveness value of 78.4%. in the effective category.\u0000Keyword: social media, marketing, Effectiveness","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132861385","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine the effect of career development and work motivation on employee job satisfaction at PT Bio Nusantara Teknologi Bengkulu Tengah, either partially or simultaneously. There are several factors that will be discussed in this study, including Career Development (X₁), and Work Motivation (X₂). The object of this research is the employees of PT Bio Nusantara Teknologi Bengkulu Tengah, totaling 86 people. In this study the authors used data collection methods by means of observation and distributing questionnaires or questionnaires. There are several data analysis techniques used in this study, including using instrument tests, classical assumption tests, analysis of respondents' responses, multiple linear regression analysis, determinant coefficients, and hypothesis testing. From the results of multiple linear regression, the regression equation is as follows: Y=10.875 + 0.185(X₁) + 0.198(X₂). The results of the coefficient of determination test (R²) show an R Square value of 155. The results of the t-test on the Career Development variable (X₁) show tcount> ttable (2.235>1.988). and Work Motivation (X₂) shows tcount>ttable (2,572>1,988). The results of the F test on the Career Development (X₁) and Work Motivation (X₂) variables show fcount>ftable (7.623>3.111). So from the results of the tests that have been carried out, it can be concluded that the Career Development (X₁) and Work Motivation (X₂) variables have a partial or simultaneous effect on the Job Satisfaction of PT Bio Nusantara Teknologi. Keywords: career development, motivation, job satisfaction.
本研究旨在确定职业发展和工作动机对员工工作满意度的影响，无论是部分影响还是同时影响。本研究将讨论几个因素，包括职业发展(X₁)和工作动机(X₂)。本研究的对象是PT Bio Nusantara Teknologi Bengkulu Tengah的员工，共86人。在本研究中，作者采用了观察和发放问卷或调查问卷的数据收集方法。本研究使用了多种数据分析技术，包括工具检验、经典假设检验、受访者回答分析、多元线性回归分析、决定系数分析和假设检验。由多元线性回归结果可知，回归方程为:Y=10.875 + 0.185(X₁)+ 0.198(X₂)。决定系数试验(R²)的结果显示R平方值为155。职业发展变量(X₁)的t检验结果显示tcount>表(2.235>1.988)。工作动机(X₂)显示tcount>表(2,572>1,988)。职业发展(X₁)和工作动机(X₂)变量的F检验结果显示fcount>ftable(7.623>3.111)。因此，从已经进行的测试结果可以得出结论，职业发展(X₁)和工作动机(X₂)变量对PT Bio Nusantara teknologii的工作满意度有部分或同时的影响。关键词:职业发展，动机，工作满意度。
{"title":"PENGARUH PENGEMBANGAN KARIR DAN MOTIVASI KERJA TERHADAP KEPUASAN KERJA KARYAWAN PADA PT BIO NUSANTARA TEKNOLOGI","authors":"Onsardi Onsardi, Fenni Lestari Tamsi","doi":"10.36085/jems.v4i1.4433","DOIUrl":"https://doi.org/10.36085/jems.v4i1.4433","url":null,"abstract":"This study aims to determine the effect of career development and work motivation on employee job satisfaction at PT Bio Nusantara Teknologi Bengkulu Tengah, either partially or simultaneously. There are several factors that will be discussed in this study, including Career Development (X₁), and Work Motivation (X₂). The object of this research is the employees of PT Bio Nusantara Teknologi Bengkulu Tengah, totaling 86 people. In this study the authors used data collection methods by means of observation and distributing questionnaires or questionnaires. There are several data analysis techniques used in this study, including using instrument tests, classical assumption tests, analysis of respondents' responses, multiple linear regression analysis, determinant coefficients, and hypothesis testing. From the results of multiple linear regression, the regression equation is as follows: Y=10.875 + 0.185(X₁) + 0.198(X₂). The results of the coefficient of determination test (R²) show an R Square value of 155. The results of the t-test on the Career Development variable (X₁) show tcount> ttable (2.235>1.988). and Work Motivation (X₂) shows tcount>ttable (2,572>1,988). The results of the F test on the Career Development (X₁) and Work Motivation (X₂) variables show fcount>ftable (7.623>3.111). So from the results of the tests that have been carried out, it can be concluded that the Career Development (X₁) and Work Motivation (X₂) variables have a partial or simultaneous effect on the Job Satisfaction of PT Bio Nusantara Teknologi.\u0000Keywords: career development, motivation, job satisfaction.","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128387433","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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