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PENGARUH CITRA MEREK DAN PROMOSI PENJUALAN TERHADAP KEPUASAN KONSUMEN SEPEDA MOTOR HONDA SCOOPY DI KOTA BENGKULU 品牌形象和销售推广对班古鲁本田摩托车消费者满意度的影响
Pub Date : 2023-01-10 DOI: 10.36085/jems.v4i1.4428
Edi Suci Rahmat, Marliza Ade Fitri
This study aims 1) To determine the effect of brand image on satisfaction of Honda Scoopy motorcycle buyers in Bengkulu City. 2) to find out the brand image on customer satisfaction on Honda Scoopy motorcycles. This type of research is a quantitative approach. The method used in this research is descriptive method. The population in this study are all customers on Scoopy motorcycles whose number is unknown. The sample is 55 customers on Scoopy motorbikes in Bengkulu City. Based on the results of research on the effect of brand image and sales promotion on customer satisfaction of Honda Scoopy Motorcycles in Bengkulu City, the following conclusions can be drawn: 1) There is a positive influence of brand image (X1) on consumer satisfaction (Y) Honda Scoopy Motorcycles in Bengkulu City, meaning that the higher the brand image it will increase consumer satisfaction Scoopy Honda motorcycle products in the city of Bengkulu. 2) There is a positive influence of sales promotion on consumer satisfaction for Honda Scoopy Motorcycles in Bengkulu City, meaning that the higher sales promotions will increase consumer satisfaction for Scoopy Honda Motorcycle products in Bengkulu City. 3) There is a positive influence of sales promotion and brand image on consumer satisfaction for Honda Scoopy Motorcycles in Bengkulu City, meaning that the higher brand image and sales promotions will increase consumer satisfaction for Scoopy Honda Motorcycle products in Bengkulu City.Keywords: Brand Image, Promotion, Customer Satisfaction,
本研究的目的是:1)确定品牌形象对明古鲁市本田摩托车购买者满意度的影响。2)了解品牌形象对本田摩托车消费者满意度的影响。这种类型的研究是一种定量的方法。本研究采用的方法是描述性方法。本研究中的人群均为Scoopy摩托车的客户,其编号未知。样本是Bengkulu市55名骑着Scoopy摩托车的顾客。根据本研究对本田摩托车在明古鲁市的品牌形象和促销对顾客满意度的影响的研究结果,可以得出以下结论:1)品牌形象(X1)对消费者满意度(Y)存在正向影响,即品牌形象越高,消费者对司酷比本田摩托车产品在本城的满意度越高。2)促销对本田司酷比摩托车在本城的消费者满意度存在正向影响。3)促销活动和品牌形象对本田摩托车在明古鲁市的消费者满意度存在正向影响,即品牌形象和促销活动的提高会提高消费者对明古鲁市Scoopy本田摩托车产品的满意度。关键词:品牌形象;促销;顾客满意度;
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引用次数: 0
PENGARUH DISIPLIN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA PT. AGRO MUARA RUPIT 工作纪律和动机对员工绩效的影响
Pub Date : 2023-01-08 DOI: 10.36085/jems.v4i1.4397
This study entitled The Effect of Work Discipline and Work Motivation on Employee Performance at PT. Muara Rupit Agro. This study uses a quantitative method. The population in this study are employees at PT. Agro Muara Rupit, while the sample of this research is the employees of PT. Agro Muara Rupit, with the total number 86 people. This study uses data collection methods by means of observation, interviews and questionnaires. The data that has been collected is then processed using the instrument test, classical assumption test, variable descriptive analysis, multiple regression analysis, determination test (R2) and hypothesis testing using SPPS 25. Based on the results of multiple regression, the formulation Y = 3.363 + 0.325X1 + 0.509X2 is obtained. Test of determination (R2) = 0,771 or 77.1% while the remaining 0.229 or 21.9% is influenced by other variables. The results of the tests that have been carried out can be seen that the work discipline variable (X1) shows a t-count of 4.496 > t-table 1.988 with a significance of 0.00 < 0.05. The f-test results show f-count 143.907 > 2.71 f-table and a significance value of 0.00 < 0.05 so it can be concluded that the work discipline variable (X1) and work motivation have a partial and simultaneous positive effect on employee performance (Y).Keywords: Work Discipline, Work Motivation, Employee Performance
本研究题为“工作纪律和工作动机对员工绩效的影响”。本研究采用定量方法。本研究的人口为PT. Agro Muara Rupit的员工,本研究的样本为PT. Agro Muara Rupit的员工,总数为86人。本研究采用观察法、访谈法、问卷法等数据收集方法。然后对收集到的数据进行仪器检验、经典假设检验、变量描述性分析、多元回归分析、决定检验(R2)和SPPS 25假设检验。根据多元回归的结果,得到公式Y = 3.363 + 0.325X1 + 0.509X2。决定检验(R2) = 0.771或77.1%,其余0.229或21.9%受其他变量影响。已经进行的检验结果可以看出,工作纪律变量(X1)的t-count为4.496 > t-table 1.988,显著性为0.00 < 0.05。f检验结果显示,f-count为143.907 > 2.71,f表显著性值为0.00 < 0.05,因此可以得出结论,工作纪律变量(X1)和工作动机对员工绩效有部分且同时的正向影响(Y)。关键词:工作纪律,工作动机,员工绩效
{"title":"PENGARUH DISIPLIN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA PT. AGRO MUARA RUPIT","authors":"","doi":"10.36085/jems.v4i1.4397","DOIUrl":"https://doi.org/10.36085/jems.v4i1.4397","url":null,"abstract":"This study entitled The Effect of Work Discipline and Work Motivation on Employee Performance at PT. Muara Rupit Agro. This study uses a quantitative method. The population in this study are employees at PT. Agro Muara Rupit, while the sample of this research is the employees of PT. Agro Muara Rupit, with the total number 86 people. This study uses data collection methods by means of observation, interviews and questionnaires. The data that has been collected is then processed using the instrument test, classical assumption test, variable descriptive analysis, multiple regression analysis, determination test (R2) and hypothesis testing using SPPS 25. Based on the results of multiple regression, the formulation Y = 3.363 + 0.325X1 + 0.509X2 is obtained. Test of determination (R2) = 0,771 or 77.1% while the remaining 0.229 or 21.9% is influenced by other variables. The results of the tests that have been carried out can be seen that the work discipline variable (X1) shows a t-count of 4.496 > t-table 1.988 with a significance of 0.00 < 0.05. The f-test results show f-count 143.907 > 2.71 f-table and a significance value of 0.00 < 0.05 so it can be concluded that the work discipline variable (X1) and work motivation have a partial and simultaneous positive effect on employee performance (Y).\u0000Keywords: Work Discipline, Work Motivation, Employee Performance","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126040811","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
PENGARUH MEREK DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN PADA TOKO TUPPERWARE DI KOTA BENGKULU 服务品牌和质量对班古鲁特百惠商店顾客满意度的影响
Pub Date : 2023-01-08 DOI: 10.36085/jems.v4i1.4400
Anggun Sugito, Subandrio Subandrio
The title of this research is the influence of brand and service quality on customer satisfaction at a Tupperware store in Bengkulu City (Case Study of Tupperware Wholesale Agent Sawah Lebar, Bengkulu City). This research is based on that consumer purchasing decisions are influenced by several factors. These factors are suspected to be brand and service quality. The purpose of this study is to find out whether there is an influence of brand and service quality on customer satisfaction at Tupperware Stores in Bengkulu City.The object of this research is consumers who buy Tupperware products at Tupperware Wholesale Agent Sawah Lebar, Bengkulu City, using accidental technique sampling method. The number of respondents in this study were 75 consumers. Methods of data collection by using a questionnaire.By using multiple linear regression analysis technique, the results of this study can be concluded that the brand variable has a positive and significant effect on customer satisfaction, and service quality has a positive and significant effect on customer satisfaction.Keywords: brand, Service Quality and Customer Satisfaction
本研究的题目是:品牌和服务质量对Bengkulu市一家特百惠商店顾客满意度的影响(以Bengkulu市特百惠批发代理商Sawah Lebar为例)。本研究是基于消费者的购买决策受到几个因素的影响。这些因素被怀疑是品牌和服务质量。本研究的目的是为了找出品牌和服务质量是否对明库鲁市特百惠商店的顾客满意度有影响。本研究以在Bengkulu市特百惠批发代理Sawah Lebar购买特百惠产品的消费者为研究对象,采用偶然技术抽样法。本次研究的调查对象为75名消费者。通过问卷调查收集数据的方法。通过多元线性回归分析技术,本研究的结果可以得出品牌变量对顾客满意度有正向显著的影响,服务质量对顾客满意度有正向显著的影响。关键词:品牌,服务质量,顾客满意度
{"title":"PENGARUH MEREK DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN PADA TOKO TUPPERWARE DI KOTA BENGKULU","authors":"Anggun Sugito, Subandrio Subandrio","doi":"10.36085/jems.v4i1.4400","DOIUrl":"https://doi.org/10.36085/jems.v4i1.4400","url":null,"abstract":"The title of this research is the influence of brand and service quality on customer satisfaction at a Tupperware store in Bengkulu City (Case Study of Tupperware Wholesale Agent Sawah Lebar, Bengkulu City). This research is based on that consumer purchasing decisions are influenced by several factors. These factors are suspected to be brand and service quality. The purpose of this study is to find out whether there is an influence of brand and service quality on customer satisfaction at Tupperware Stores in Bengkulu City.\u0000The object of this research is consumers who buy Tupperware products at Tupperware Wholesale Agent Sawah Lebar, Bengkulu City, using accidental technique sampling method. The number of respondents in this study were 75 consumers. Methods of data collection by using a questionnaire.\u0000By using multiple linear regression analysis technique, the results of this study can be concluded that the brand variable has a positive and significant effect on customer satisfaction, and service quality has a positive and significant effect on customer satisfaction.\u0000Keywords: brand, Service Quality and Customer Satisfaction","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130642682","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA USAHA KERUPUK RAMBAK KECAMATAN KETAHUN BENGKULU UTARA 服务质量和价格对客户满意度的影响,对班古鲁北部街道的鞭炮业务
Pub Date : 2023-01-08 DOI: 10.36085/jems.v4i1.4427
Dicky Setiawan, Khairul Bahrun
This study aims to determine the effect of service quality and price on customer satisfaction in the Rambak cracker business, Ketahun District, North Bengkulu. This research uses quantitative research methods. The population in this study is Kerupuk Rambak Customers, Ketahun District, North Bengkulu, with the sampling method using the Purposive Sampling method in carrying out the research, respondents obtained randomly, amounting to 70 people. In this study using data collection methods by means of observation and distributing questionnaires or questionnaires. The data that has been collected is then processed using instrument tests, Respondents Response Analysis, Classical Assumption Test, Multiple Linear Regression Analysis, Coefficient of Determination (R2) and also Test Hypothesis t and hypothesis f. Based on the results of Multiple Linear Regression Analysis obtained the formulation Y = 2.098 + 0.464 (X1) + 1.061 (X2), the coefficient of determinant R2 = 0.772 or 77.2% while the remaining 0.228 or 22.8% is influenced by other variables that are not included in the model this research. The results of the tests that have been carried out can be seen that the Service Quality variable (X1) shows a tcount of 5.341 > t table 1.667 with a significant level of 0.000 < 0.050, and the Price variable (X2) shows a tcount of 7.595 > t table 1.667 with a significant level of 0.000 < 0.050. The results of the F test show a significance value of F, which is 0.000 less than 0.050 and Fcount greater than Ftable, 117.587 > 3.133. From the results of data management, it can be concluded that service quality and price partially or simultaneously have a positive and significant effect on customer satisfaction.Keywords: Service Quality, and Price, Customer Satisfaction
本研究旨在确定服务质量和价格对顾客满意度的影响,在Rambak饼干业务,Ketahun区,北Bengkulu。本研究采用定量研究方法。本研究人群为北Bengkulu Ketahun区Kerupuk Rambak客户,抽样方法采用有目的抽样法进行研究,随机抽取调查对象,共计70人。本研究采用数据收集方法,通过观察和发放问卷或调查问卷的方式。然后对收集到的数据进行仪器检验、被调查者反应分析、经典假设检验、多元线性回归分析、决定系数(R2)以及检验假设t和假设f。根据多元线性回归分析的结果得到公式Y = 2.098 + 0.464 (X1) + 1.061 (X2)。行列式系数R2 = 0.772或77.2%,其余0.228或22.8%受其他变量的影响,这些变量未纳入本研究的模型。已经进行的检验结果可以看出,服务质量变量(X1)的tcount为5.341 >表1.667,显著水平为0.000 < 0.050;价格变量(X2)的tcount为7.595 >表1.667,显著水平为0.000 < 0.050。F检验结果显示F的显著性值为0.000小于0.050,Fcount大于Ftable, 117.587 > 3.133。从数据管理的结果可以看出,服务质量和价格对顾客满意度有部分或同时的正向显著影响。关键词:服务质量,价格,顾客满意度
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引用次数: 0
PENGARUH PENGEMBANGAN SUMBER DAYA MANUSIA (SDM) DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN PADA B TODAY KOTA BENGKULU 对人力资源开发(人力资源)和组织对今天班古鲁市员工表现的承诺的影响
Pub Date : 2023-01-08 DOI: 10.36085/jems.v4i1.4401
Onsardi Onsardi, Deby Citra Wahyudi
This study aims to determine the influence of Human Resource Development (HR) and Organizational Commitment on Employee Performance in B Today Bengkulu City. This study was conducted on employees of B Today Kota Bengkulu, the population used in this study was all employees of B Today Kota Bengkulu, the number of samples used was 33 respondents, using the Total Sampling technique. The data that has been collected is processed using the Classical Assumption Test Technique, Multiple Linear Regression Analysis Technique, Coefficient of Determination Analysis (R2), and partial test (t test), simultaneous test (F test). From the results of this study, it shows that partially the Human Resource Development variable has a significant effect on employee performance variables, and organizational commitment has a significant effect on employee performance variables. Human resource development and organizational commitment affect employee performance at B Today Bengkulu City.Keywords: Human Resource Development, commitment and Employee Performance.
本研究旨在确定人力资源开发(HR)和组织承诺对B Today Bengkulu市员工绩效的影响。本研究是对B Today Kota Bengkulu的员工进行的,本研究中使用的人口是B Today Kota Bengkulu的所有员工,使用的样本数量为33名受访者,使用总抽样技术。收集到的数据采用经典假设检验技术、多元线性回归分析技术、决定系数分析(R2)、部分检验(t检验)、同时检验(F检验)进行处理。从本研究的结果来看,部分人力资源开发变量对员工绩效变量有显著影响,组织承诺对员工绩效变量有显著影响。人力资源开发和组织承诺影响B Today Bengkulu City员工绩效。关键词:人力资源开发、承诺与员工绩效
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引用次数: 0
PENGARUH SERVICE RECOVERY DAN RELATIONSHIP MARKETING TERHADAP KEPUASAN PELANGGAN EL-JHON CABANG PAGAR DEWA
Pub Date : 2023-01-06 DOI: 10.36085/jems.v4i1.4395
This study aims 1) To determine the effect of service recovery on customer satisfaction El-John Pagar Dewa Branch. 2) To determine the effect of relationship marketing on customer satisfaction El-John Pagar Dewa Branch. 3) To determine the effect of service recovery and relationship marketing on customer satisfaction El-John Pagar Dewa Branch. This type of research is a quantitative approach. The method used in this research is descriptive method. The population in this study were all customers at El-Jhon Pagar Dewa Branch. the sample amounted to 120 customers at El-Jhon Pagar Dewa Branch.Based on the results of research on the Effect of Service Recovery and Relationship Marketing on Customer Satisfaction El-Jhon Pagar Dewa Branch, the following conclusions can be drawn: 1) There is a positive and significant effect of Service recovery (X1) on customer satisfaction (Y) El-Jhon Bengkulu City. that the higher the service recovery, the higher the customer satisfaction. 2) There is an effect of Relationship Marketing (X2) on customer satisfaction (Y) El-Jhon Bengkulu City. it means that the higher the marketing relationship, the more customer satisfaction will be. 3) There is an effect of service recovery and relationship marketing together affecting El-John's customer satisfaction in Bengkulu City with a Fsig value of 0.003 <0.05..Keywords: Service Recovery, Relationship Marketing, Satisfaction,
本研究旨在1)确定服务恢复对El-John Pagar Dewa分公司客户满意度的影响2)确定关系营销对El-John Pagar Dewa分公司客户满意度的影响3)确定服务恢复和关系营销对El-John Pagar Dewa分公司客户满意度的影响。这种类型的研究是一种定量的方法。本研究采用的方法是描述性方法。本研究的人群都是El-Jhon Pagar Dewa分行的顾客。El-Jhon Pagar Dewa分公司的120个客户的样本。基于El-Jhon Pagar Dewa支行服务追回与关系营销对客户满意度影响的研究结果,可以得出以下结论:1)El-Jhon Bengkulu City的服务追回(X1)对客户满意度(Y)有显著的正向影响。即服务回收率越高,客户满意度越高。2)关系营销(X2)对El-Jhon Bengkulu市顾客满意度(Y)有影响。这意味着营销关系越高,客户满意度越高。3)服务恢复和关系营销共同影响El-John在Bengkulu市的顾客满意度,Fsig值为0.003 <0.05。关键词:服务追回,关系营销,满意度
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引用次数: 0
PENGARUH AIDA (ATTENTION, INTEREST, DESIRE, ACTION) TERHADAP KEPUTUSAN PEMBELIAN PRODUK BATIK BASUREK AL-SUFI DI KOTA BENGKULU
Pub Date : 2023-01-06 DOI: 10.36085/jems.v4i1.4396
Ade Heriansya, Eti Arini
The purpose of this study is to determine the effect of AIDA (Attention, Interest, Desire, Action) on purchasing decision Batik Basurek Al-SufiOf Bengkulu City and to find out which factors having the more dominant effect on the purchasing decision. The researcher used the questionnaire method to 102 respodents. The Population used were Batik Basurek Al-Suficonsumerof Bengkulu city. The sampling was the accindental sampling technique. Based on the results of multiple linear regression, the form of regression equation isY =0.869 + -0.068 () + 0.255 () + 0.893 (X3) + 0.551 (X4).The results of the research and the hypothesis show that the Attentionshows the value of >(-0.694< 1.988)and (sig  = 0,489> 0,050),Interestshows the value of tcount>(2.498>1.988)and (sig  = 0,014< 0,050), Desire shows the value of tcount>(18.864>1.988) and (sig  = 0,000 < 0,050),Actionshows the value of tcount>(5.046>1.988)and (sig  = 0,000 < 0,050). Parsial eously Attention haven’t a significant effect on purchasing decision. Parsial eously Interest, Desire, Action have a significant effect on purchasing decision. SimultaneouslyAttention, Interest, Desire, Actionhave a significant effect on purchasing decision. It is better if the producers can continue to maintain and even improve their products so that the main objectives of marketing can be achieved. Keywords : AIDA (Attention, Interest, Desire, Action),  Buying Decission.  
本研究的目的是确定AIDA (Attention, Interest, Desire, Action)对Bengkulu City的购买决策的影响,并找出哪些因素对购买决策的影响更大。研究者采用问卷调查的方法对102名受访者进行了调查。使用的人口是Batik Basurek al - suficonsumer的Bengkulu市。抽样是随机抽样技术。根据多元线性回归结果,得到回归方程isY =0.869 + -0.068 () + 0.255 () + 0.893 (X3) + 0.551 (X4)的形式。研究结果和假设表明,注意力显示>(-0.694< 1.988)和(sig = 0,489> 0,050)的值,兴趣显示tcount>(2.498>1.988)和(sig = 0,014< 0,050)的值,欲望显示tcount>(18.864>1.988)和(sig = 0,000 < 0,050)的值,行动显示tcount>(5.046>1.988)和(sig = 0,050)的值。局部性注意对购买决策的影响不显著。局部性兴趣、欲望、行动对购买决策有显著影响。同时,注意、兴趣、欲望、行动对购买决策有显著影响。如果生产者能够继续保持甚至改进他们的产品,以实现营销的主要目标,那就更好了。关键词:AIDA(注意,兴趣,欲望,行动),购买决策。
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引用次数: 0
Pengaruh Pelayanan Pengelola Terhadap Kepuasan Nasabah Bank Sampah 管理服务对垃圾银行客户满意度的影响
Pub Date : 2023-01-05 DOI: 10.36085/jems.v4i1.4307
Aldy Wirawan, Pitri Yandri
Waste banks are increasingly important to assist government programs in reducing household waste.  The government has recognized the existence of waste banks as community-based waste management organizational entities through various laws and regulations. As an organization, waste banks must also adhere to sound management principles, including how to serve service users/customers (in this case, people who save their waste). However, research on waste banks focuses a lot on their role in the environment and how their members participate. Here, research related to management services functions is rarely carried out by researchers. Therefore, this study examines the effect of management services on the satisfaction of waste bank customers. We use the service and customer satisfaction theory and break it down into measurable indicators. This study looked at the Hibiscus Waste Bank in South Tangerang City. To answer the formulation of the problem, we surveyed more than 30 customers purposively through a questionnaire instrument. Then we examined it with the Structural Equation Modelling. We found strong evidence that physical evidence, responsiveness, empathy, assurance, and service reliability significantly affected waste bank customer satisfaction. Further elaboration of the findings we present more fully in this article.
废物银行在帮助政府减少家庭垃圾方面发挥着越来越重要的作用。政府通过各种法律法规承认了废物银行作为社区废物管理组织实体的存在。作为一个组织,废物银行也必须坚持良好的管理原则,包括如何为服务用户/客户(在这里是指那些节省废物的人)服务。然而,对废物银行的研究主要集中在它们在环境中的作用以及它们的成员如何参与。在这里,研究人员很少进行与管理服务功能相关的研究。因此,本研究考察管理服务对废物银行客户满意度的影响。我们使用服务和客户满意度理论,并将其分解为可测量的指标。这项研究着眼于南坦格朗市的木槿废物银行。为了回答这个问题的提法,我们通过问卷调查工具对30多名客户进行了有目的的调查。然后我们用结构方程模型对其进行了检验。我们发现物证、反应性、同理心、保证和服务可靠性显著影响废物银行客户满意度。我们在本文中更全面地阐述了这些发现。
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引用次数: 0
ESTIMASI CADANGAN KLAIM PRODUK ASURANSI JIWA KREDIT UNTUK PESERTA PENSIUN 保险公司对退休人员的人寿保险索赔估算
Pub Date : 2023-01-05 DOI: 10.36085/jems.v4i1.4150
Catur Widyo Utomo, Mulawarman Awaloedin
Theoretically, insurance companies rarely suffer losses. Insurance companies in managing finances, are very careful, because they will face possible risks in the future in the form of claim payments. Therefore, in selling the products, they do not use the usual forms of marketing. They use agents and brokers in distributing risk products that are sold. In addition, for certain reasons, the company also cooperates with other parties. This cooperation is essentially a form of strategic alliance. Namely cooperation between the insurance company as the issuer of the policy with the bank as the owner of credit for customers. The problem is how insurance companies face the risk of claims in the future for bank customers who have retired status and are vulnerable to the risk of death. This article discusses term loans from customers at a bank as the insured who has retired status and they are guaranteed by an insurance company as the insurer. How much funds are provided by the insurer in the future to pay the risk of death (claims) of the insured? Using the semi-continuous prospective reserve method for term life insurance products, the results show that the insurer is experiencing liquidity difficulties in order to bear the burden of claims that have already occurred and are expected to suffer losses later. The reinsurance scheme offered has also not been able to cover the insurer's losses. Therefore, the most feasible scheme to assist the insurer's liquidity due to high claims is to enlarge new policies through the scheme of entry age for the insured with a younger age while continuing to run the reinsurance scheme.
理论上,保险公司很少遭受损失。保险公司在管理财务时,都是非常谨慎的,因为他们将来会面临可能以理赔的形式出现的风险。因此,在销售产品时,他们不使用通常的营销形式。他们利用代理人和经纪人来分销出售的风险产品。此外,由于某些原因,公司还与其他各方合作。这种合作实质上是一种战略联盟。即保险公司作为保单的签发人与银行作为客户信用的所有人之间的合作。问题是,保险公司如何面对未来银行客户的索赔风险,这些客户已经退休,容易受到死亡风险的影响。本文讨论了作为被保险人的退休客户在银行的定期贷款,这些贷款由保险公司作为保险人进行担保。保险公司将来会提供多少资金来支付被保险人的死亡风险(理赔)?采用定期寿险产品的半连续预期准备金法,结果表明,保险公司正面临流动性困难,以承担已经发生的索赔负担,并预计将在以后遭受损失。提供的再保险计划也无法弥补保险公司的损失。因此,协助保险公司应对高理赔的流动性,最可行的方案是在继续经营再保险计划的同时,通过年龄更小的被保险人入职年龄计划来扩大新保单。
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引用次数: 0
PENGARUH GAYA KEPEMIMPINAN DAN MOTIVASI TERHADAP PRODUKTIVITAS KERJA PEGAWAI 领导风格和动力对员工工作效率的影响
Pub Date : 2023-01-05 DOI: 10.36085/jems.v4i1.4394
Rizki Febrian, Sri Ekowati
This study aims to determine the effect of leadership style and motivation on work productivity (a case study on employees of PT. Kimia Farma Bengkulu branch). This type of research is a quantitative descriptive research. The object of this research is the employees of PT. Kimia Farma Bengkulu. The sampling method is a saturated sampling technique. The number of respondents in this study were 40 respondents. The method of data collection is using the distribution of questionnaires. The data analysis technique used multiple linear regression analysis and hypothesis testing, namely t test and F test.The results of this study can be concluded that the variables of leadership style and motivation have a positive and significant effect on work productivity at PT. Pharmaceutical Chemistry. Partially, the two variables of leadership style and motivation have a positive and significant influence on work productivity. The better the leadership style and the better the motivation given in accordance with the employee's work, the work productivity will increase. Keywords: Leadership Style, Motivation, Work Productivity
本研究旨在确定领导风格和动机对工作效率的影响(以PT. Kimia Farma Bengkulu分公司员工为例)。这类研究属于定量描述性研究。本研究的对象是PT. Kimia Farma Bengkulu的员工。采样方法是一种饱和采样技术。本研究的调查对象为40人。数据收集的方法是使用问卷的分发。数据分析技术采用多元线性回归分析和假设检验,即t检验和F检验。本研究结果表明,领导风格和激励这两个变量对PT. Pharmaceutical Chemistry的工作效率有显著的正向影响。部分地,领导风格和激励这两个变量对工作效率有正向显著的影响。领导风格越好,针对员工的工作给予的激励越好,员工的工作效率就会提高。关键词:领导风格,激励,工作效率
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引用次数: 0
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(JEMS) Jurnal Entrepreneur dan Manajemen Sains
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