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Tingkat Kepuasan Konsumen Terhadap Kualitas Pelayanan Minimarket 消费者对服务质量的满意程度
Pub Date : 2017-05-04 DOI: 10.35697/JRBI.V3I1.545
Ety Sufiyanti, A. J. Sayutu, Ayu Oka Windarti
This study determine the level of customer satisfaction towards service quality at Minimarket Mutiara Indah Palembang, with purpose to determine how percentage level of customer satisfaction, and also to determine what kind of service quality dimension which had dominant.  Collected data had used quesioner with the respondent 60 people, and the technique of collected sample used Non Probability Sampling with Accidental Sampling method. Based on the result known that average percentage from every dimension were tangible dimension was 65,1 %, reability dimension was 74%,  responsiveness dimension was 79,8 %, assurance dimension was 74,2 % and empathy dimension was 75,6%.  So, dimension which has dominant at Minimarket Mutiara Indah Palembang was responsiveness dimension with 79,8% to the fast of employee to find product which customer want to bought.
本研究确定了顾客对服务质量的满意度在小市场Mutiara Indah巨港,目的是确定客户满意度的百分比水平,并确定什么样的服务质量维度占主导地位。收集的资料采用了问卷调查和问卷调查60人,收集样本的技术采用了非概率抽样与偶然抽样相结合的方法。结果表明,各维度的平均百分比为有形维度为65.1%,可靠性维度为74%,反应性维度为79.8%,保证维度为74.2%,共情维度为75.6%。因此,在Mutiara Indah Palembang的迷你市场中占主导地位的维度是响应性维度,员工找到客户想要购买的产品的速度为79.8%。
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引用次数: 4
Pengaruh Kinerja Pelayanan Terhadap Loyalitas Pelanggan 服务表现对客户忠诚度的影响
Pub Date : 2017-05-04 DOI: 10.35697/JRBI.V3I1.544
Devi Elvita, Tintin Suhaeni
This study aims to determine the performance of services and customer loyalty mail and parcel as well as how much the influence of service performance to customer loyalty of mail and parcel in PT Pos Indonesia Bandung. Quota sampling technique was used to collect data through questionnaires to 115 people who use the services of courier mail and parcel post with Likert scale. The analysis method used is the multiple regression. The results showed that the performance of services in PT Pos Indonesia are in the category of good/high in terms of interaction quality, physical environment quality, and outcome quality. While customer loyalty mail and parcel that are in the category of average in terms of repeat purchase, purchases across product and service line, refers others and demonstrates immunity to the pull of the competition. The conclusion is the performance of services significantly affect customer loyalty mail and parcel in PT Pos Indonesia Bandung amounted to 54.7%.
本研究旨在确定印尼万隆邮电驿站邮包服务绩效与顾客忠诚度的关系,以及邮包服务绩效对邮包顾客忠诚度的影响程度。采用配额抽样技术,对115名使用快递邮件和包裹邮寄服务的人进行问卷调查,采用李克特量表收集数据。分析方法为多元回归。结果表明,印度尼西亚PT Pos的服务绩效在交互质量、物理环境质量和结果质量方面处于良好/高的类别。虽然客户忠诚度邮件和包裹在重复购买方面处于平均水平,但跨产品和服务线的购买是指其他人,并且对竞争的拉动具有免疫力。结论是服务绩效显著影响客户忠诚度邮件和包裹在PT Pos印尼万隆达54.7%。
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引用次数: 4
Pengaruh Periklanan, Promosi Penjualan dan Pemasaran Langsung Terhadap Keputusan Kunjungan Wisatawan 广告影响、销售和直接营销对旅游业决策的影响
Pub Date : 2017-05-04 DOI: 10.35697/jrbi.v3i1.541
Heri Setiawan, Jusmawi Bustan
The development of tourism in Indonesia continues to grow rapidly and become one of the sectors that play a major role in developing the economy and improving people's welfare. This study aimed to determine the effect of advertising, sales promotion and direct marketing on decision tourist visits (study on Water Fun Palembang). Respondents selected is the visitor of Water Fun amounted to 120 people. The sampling technique used in this research is purposive sampling, the researchers used their own judgment by way of deliberate in selecting members of the population which are considered to provide specific information in accordance with the desired criteria researchers. The effect of advertising variable on the decision of tourist to visit is 0.391. The effect of sales promotion variables on the decision of tourist to visit is 0.240. There is an effect of direct marketing variables on the decision of the tourist to visit amounted to 0.334. Manager of Water Fun Palembang should maintain and where possible to improve the promotion through advertising, sales promotion and direct marketing so that tourists will still decide to visit Water Fun.
印度尼西亚旅游业的发展持续快速增长,成为发展经济和提高人民福利的重要部门之一。本研究旨在确定广告,促销和直接营销对决策游客访问的影响(研究水乐趣巨港)。被调查者选取的是水上乐园的游客人数达120人。本研究中使用的抽样技术是有目的的抽样,研究人员使用自己的判断,通过深思熟虑的方式选择人口中的成员,这些成员被认为是根据研究人员期望的标准提供具体的信息。广告变量对游客旅游决策的影响为0.391。促销变量对游客访问决策的影响为0.240。直接营销变量对游客访问决策的影响为0.334。巨港水上乐园经理应保持并尽可能通过广告、促销和直接营销来改善促销,以使游客仍然决定参观水上乐园。
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引用次数: 3
Pengaruh Servicescape Terhadap Kualitas Pelayanan 服务业对服务质量的影响
Pub Date : 2017-05-04 DOI: 10.35697/JRBI.V3I1.546
Erick Ferdinal, Sri Surjani Tjahjawati
Each company must strive to provide the best service to its customers to win the competition, thus the quality of service becomes one important. To provide good quality services to customers, the physical environment interaction between the company and the customer called with servicescape becomes a consideration. Servicescape dimensions that are measured in this study are aesthetic facilities, lighting, ambiance, layout, equipment, and employees, while for the service quality dimensions that are used in this study are tangible, reliability, responsiveness, assurance and empathy. The purpose of this study is to reveal the influence servicescape on service quality  Dana Pensiun Telkom Bandung City. 125 questionnaires distributed, but the data can be taken as many as 116. The data analysis is done is descriptive analysis, regression, and hypothesis testing. Based on the research that has been done, there is a positive influence of servicescape on quality service Dana Pensiun Telkom Bandung.
每个公司都必须努力为客户提供最好的服务,以赢得竞争,因此服务质量成为一个重要的因素。为了向客户提供优质的服务,公司与客户之间的物理环境互动称为服务逃逸成为一个考虑因素。本研究测量的服务逃逸维度包括美学设施、照明、氛围、布局、设备和员工,而本研究使用的服务质量维度包括有形的、可靠性、响应性、保证和共情。本研究的目的在于揭示服务逃避对服务品质的影响,本研究共发放问卷125份,但数据可取多达116份。所做的数据分析是描述性分析、回归分析和假设检验。根据已有的研究,服务逃逸对达纳养老金万隆电信的服务质量有积极的影响。
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引用次数: 1
Pengaruh Evaluasi Kinerja Terhadap Komitmen Organisasional Karyawan 绩效考核对员工组织承诺的影响
Pub Date : 2017-05-04 DOI: 10.35697/JRBI.V3I1.548
Asep Rudi Hartono, Maya Setiawardani
This study examines the company's performance appraisal, employee’s organizational commitment and the influence of organizational commitment on employee’s performance appraisal in PT Indonesia Power UBP Suralaya. The dataset encompasses observations using questionnaire (195 respondents). The methods of analysis in this research are classical assumption test, descriptive analysis, correlation, linear regression, and test hypotheses using the SPSS program. Research results show that the performance appraisal is already good, and organizational commitment of employees are already high. There is a strong link between performance appraisal with the organizational commitment of employees. The influence of performance appraisal has a positive effect for 46.6% on the organizational commitment of employees while the rest 53.4% is affected by other factors such as job satisfaction, job characteristics and other factors which are not examined in this study.
本研究考察了PT印尼电力公司(PT Indonesia Power UBP Suralaya)的公司绩效考核、员工组织承诺以及组织承诺对员工绩效考核的影响。该数据集包括通过问卷调查(195名受访者)进行的观察。本研究的分析方法有经典假设检验、描述性分析、相关分析、线性回归以及使用SPSS程序检验假设。研究结果表明,绩效考核已经很好,员工的组织承诺已经很高。绩效考核与员工的组织承诺之间有着密切的联系。绩效考核对员工组织承诺的影响为46.6%,其余53.4%受到工作满意度、工作特征等其他因素的影响,本研究未对这些因素进行研究。
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引用次数: 2
Pengaruh Kualitas Produk kartuHALO Terhadap Kepuasan Pengguna (Studi pada GraPARI Telkomsel MTC Bandung) kartuHALO产品质量对用户满意度的影响(万隆Telkomsel MTC GraPARI研究)
Pub Date : 2017-03-15 DOI: 10.35697/jrbi.v2i3.93
Dita Puspitasari, Sri Surjani Tjahjawati
Every company does business by producing a product or service with good quality. Quality is very important for the company because every company has its own standards based on specifications set. The quality is also very important for consumers because consumers who determine the needs and desires as well as closely related to satisfaction will be felt after using the product. Customer satisfaction is also very important for the company because the company trying to provide something that is needed, desired and sought after by consumers, and ultimately the consumer will be satisfied. Satisfaction is also very important for consumers because it is something to be gained by comparing the expectations of the performance of the products that have been purchased. This study aims to determine the effect on product quality kartuHALO user satisfaction in GraPARI MTC Telkomsel Bandung. The method used in this research is descriptive method, with the results stating that kartuHALO product quality and user satisfaction in GraPARI MTC Telkomsel Bandung is quite good. Of the eight dimensions of the variable product quality, performance dimension had the highest contribution is 4.14 and the dimensions of durability contribute to the bottom at 3.86. For user satisfaction, from the existing three-dimensional, dimensions of emotional factors contribute to the high at 4.02 and dimensions contribute to its lowest price of 3.66. This study used a questionnaire distributed to 270 respondents. Based on the research that has been done, regression equation Y = 7.483 + 0,283X. The study states that kartuHALO product quality and user satisfaction has a strong positive correlation of 0.582 and product quality kartuHALO affect user satisfaction of 33.9%.
每个公司都是通过提供高质量的产品或服务来做生意的。质量对公司来说非常重要,因为每个公司都有自己的基于规范集的标准。质量对消费者来说也很重要,因为消费者在使用产品后会感受到需求和欲望以及与满意度密切相关的消费者。客户满意度对公司来说也非常重要,因为公司试图提供消费者需要、渴望和追求的东西,最终消费者会满意。满意度对消费者来说也很重要,因为它是通过比较所购买产品的性能期望而获得的。本研究旨在探讨GraPARI MTC万隆电信的halo使用者满意度对产品品质的影响。本研究使用的方法是描述性的方法,结果表明,kartuHALO产品质量和用户满意度在GraPARI MTC Telkomsel万隆是相当不错的。在可变产品质量的8个维度中,性能维度的贡献最高,为4.14,耐久性维度的贡献最低,为3.86。对于用户满意度,从现有的三维来看,情感因素的维度促成了其最高的4.02,维度促成了其最低的3.66。这项研究使用了一份发给270名受访者的问卷。根据已有的研究,得到回归方程Y = 7.483 + 0,283X。研究表明,kartuHALO产品质量与用户满意度有较强的正相关关系(0.582),产品质量kartuHALO影响用户满意度为33.9%。
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引用次数: 0
Penggunaan Musik Daerah Untuk Meningkatkan Kompetensi Kecepatan dan Ketepatan Mengetik Mahasiswa 使用地区音乐来提高学生的打字能力和精确度
Pub Date : 2017-03-15 DOI: 10.35697/JRBI.V2I3.90
Maya Setiawardani, Tintin Suhaeni
Mastery of keyboarding being part urgent to communicate through the computer, and very important, especially students who study in the field of business. On the other side, individual performance also influenced by the work environment, and music is one form the environment that could effect keyboarding performance. A model that can describe this is the stimulus-responsible model of mehrabian-russell which explains that music can affect the performance of individual writing. Almost all of Indonesia has traditional music. Therefore, research is needed to identify the effects of traditional music to enrich the area of innovation in strategies and techniques of learning keyboarding skills. In this study conducted an experiment on two groups, the treatment groups(traditional music) and control group (without traditional) and questionnaire to strengthen the experimental results. In preliminary tests of typing, both groups had a mean AWPM identical or similar. Furthermore, tests carried one, where the treatment group listened to five kinds of music Java, Sunda, and Bali. The test result and the result of the questionnaire showed that (typing skills shown by the average value of AWPM) will increase significantly used of traditional music as the background. So, the genre of traditional music can be stimulant to improve average performance of AWPM. There are three traditional kinds of music that can improve student typing speed and accuracy significantly, a regional music cublek-cublek suweng, kebiar bali, and oleg tambuliningan, but cublek-cublek suweng is a genre of traditional music that has the best effect. Therefore, the process of learning courses keyboarding skills needs to use instrumental traditional music, especially instrumental music that has a fast and cheerfully tempo.
掌握键盘是通过计算机进行交流的迫切需要的一部分,而且非常重要,特别是在商业领域学习的学生。另一方面,个人表现也受到工作环境的影响,音乐是影响键盘表现的环境之一。mehrabian-russell的刺激-责任模型可以描述这一点,该模型解释了音乐可以影响个人写作的表现。几乎所有的印尼都有传统音乐。因此,需要研究确定传统音乐的影响,以丰富学习键盘技能的策略和技术创新领域。本研究对治疗组(传统音乐)和对照组(无传统音乐)两组进行实验,并通过问卷调查加强实验结果。在分型的初步测试中,两组的平均AWPM相同或相似。此外,在测试中,实验组听了五种音乐,爪哇,巽他和巴厘岛。测试结果和问卷结果显示,以传统音乐为背景时(以AWPM平均值表示的打字技能)会显著提高。因此,传统音乐类型对提高AWPM的平均表现具有刺激作用。有三种传统音乐可以显著提高学生的打字速度和准确性,即区域音乐cublek-cublek suweng, kebiar bali和oleg tambuliningan,但cublek-cublek suweng是效果最好的传统音乐类型。因此,在学习课程键盘技巧的过程中,需要使用器乐的传统音乐,特别是节奏快而欢快的器乐。
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引用次数: 0
Pengaruh Komunikasi Word Of Mouth Terhadap Keputusan Pembelian Di Restoran Simpang Raya Pasteur Bandung The Influence of Word of Mouth to Buying in Simpang Raya Restaurant Pasteur Bandung
Pub Date : 2017-03-15 DOI: 10.35697/JRBI.V2I3.96
J. Rosalina, Ermida Tiorida
This study aims to determine word of mouth communication and purchasing decisions in Simpang Raya Restaurant Pasteur, and knowing how word of mouth communication influence on purchasing decisions in Simpang Raya Restaurant Pasteur. This study was a survey research type of research that the information collected from respondents using a questionnaire. The study population was all purchasers in Resoran Simpang Raya Pasteur. The sampling method used in this research is non-probability sampling with accidental sampling technique with 100 respondents. Data collection techniques using questionnaires that have been tested for validity and reliability. Data analysis technique used is descriptive analysis, correlation analysis, and simple linear regression analysis. The results showed that word of mouth communication positively related to purchasing decisions in Simpang Raya Restaurant Pasteur. Communication word of mouth in Simpang Raya Restaurant Pasteur is in the category fairly with the average response of 3.24 and purchasing decisions in Simpang Raya Restaurant Pasteur is the category of good/high with the mean average response of 3.57. Communication word of mouth give influence to purchasing decisions amounted 35.4%. The rest was influenced by other variables not examined in this study in the amount of 64.6%. The other variable is the cultural factors, personal factors, and psychological factors. Suggestions for the company based on the conclusion, Simpang Raya Restaurant Pasteur is expected to improve the quality of service that consumers were satisfied and had no complaints about Simpang Raya Restaurant Pasteur. So word of mouth communication is positive by consumer and ends on the repurchase and the emergence of potential buyers. Then, Simpang Raya Pasteur is expected to enable the public relations to complete the deployment of negative WOM communication via electronic media, namely the Internet. 
本研究旨在确定Simpang Raya Restaurant Pasteur的口碑传播和购买决策,了解口碑传播如何影响Simpang Raya Restaurant Pasteur的购买决策。本研究是一种调查研究类型的研究,即使用问卷从受访者那里收集信息。研究人群均为resan Simpang Raya Pasteur的购买者。本研究采用的抽样方法是非概率抽样,随机抽样技术,每100名被调查者。使用经过有效性和可靠性测试的问卷收集数据的技术。使用的数据分析技术有描述性分析、相关性分析和简单的线性回归分析。结果显示,口碑传播与Simpang Raya Restaurant Pasteur的购买决策呈正相关。Simpang Raya Restaurant Pasteur的口碑传播处于中等水平,平均反应为3.24;Simpang Raya Restaurant Pasteur的购买决策处于良好/高的水平,平均反应为3.57。沟通口碑对购买决策的影响占35.4%。其余受本研究未检查的其他变量影响的比例为64.6%。另一个变量是文化因素、个人因素和心理因素。根据对公司的建议得出的结论,Simpang Raya Restaurant Pasteur的服务质量有望提高,消费者对Simpang Raya Restaurant Pasteur感到满意,没有任何投诉。因此,口碑传播对消费者来说是积极的,并以重复购买和潜在买家的出现而结束。然后,Simpang Raya Pasteur有望使公共关系通过电子媒体即互联网完成负面口碑传播的部署。
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引用次数: 0
Analisis Loyalitas Konsumen Ritel Berbasis Swalayan pada Lab Bisnis 以零售为基础的消费者忠诚度分析业务实验室
Pub Date : 2017-03-15 DOI: 10.35697/JRBI.V2I3.89
Ii Halilah, I. Putri
The “Lab Bisnis”, which is a Business Administration Dept’s laboratory, is a kind of convenience store. The daily transactions which influence the profit of the store are very low compared with other competitors. This condition might happen because of the low level of customer loyalty. This study found that the customer loyalty factor of Lab Bisnis is high in repeat buying & referrals factors. However, as for the retention behavior, it should be increased by the management. The study can make a module to arrange the loyalty strategy program in next future.
“实验室Bisnis”是工商管理系的实验室,是一种便利店。与其他竞争对手相比,影响商店利润的日常交易非常低。这种情况可能是由于客户忠诚度低造成的。本研究发现,Lab Bisnis的顾客忠诚度因子在重复购买和推荐因子中较高。然而,对于保留行为,应该由管理层来增加。本研究可以为今后制定企业忠诚战略规划提供一个模块。
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引用次数: 0
Pengaruh Pelatihan Kerja Terhadap Kinerja Karyawan (Studi Kasus Pdam Tirta Bumi Wibawa Kota Sukabumi) 职业培训对员工绩效的影响(案例研究)
Pub Date : 2017-03-15 DOI: 10.35697/JRBI.V2I3.92
Apip Supriatna, Ma’mun Sutisna
The fact that human resources (employee) often dominant and play an active role in organization activities is the reason why this study needs to be done. Along with the development of science and knowledge more advanced then the companies are expected to be able to make its employees more skilled and trained in doing its job. One effort that can be done to improve the performance of the company’s employees of such companies is to conduct employee training. This research uses the sampling method sampling with nonprobability saturated, while the techniques of data collection are done by doing a spread of questionnaires to the 110 respondents, The data analysis method in this research tests for assumptions of classical, descriptive analysis, correlation analysis, hypothesis test, and regression analysis. The result obtained in this study that the training provided at PDAM Tirta Bumi Wibawa Sukabumi to employees classified as good or high, performance in PDAM Tirta Bumi Wibawa Sukabumi is also good. Based on the research tha has been done, the regression equation is Y +43.163 + 0.392X. results of the study stated that in PDAM Tirta Bumi Wibawa Kota Sukabumi job training and the performance of the employees have a positive relationship of 0.396 and training work affect the performance of the employees of 15.7% and 84,3% explained by other factors by the salary, work environment, organizational culture, leadership and motivation.
人力资源(员工)在组织活动中往往占据主导地位,发挥积极作用,这是本研究需要进行的原因。随着科学和知识的发展,公司希望能够使员工在工作中更加熟练和训练。这类公司可以通过对员工进行培训来提高公司员工的绩效。本研究采用非概率饱和抽样的方法,数据收集的技术是对110名调查对象进行问卷分发。本研究的数据分析方法对经典分析、描述性分析、相关分析、假设检验和回归分析等假设进行检验。本研究得到的结果是,PDAM Tirta Bumi Wibawa Sukabumi提供给员工的培训分为好和高,在PDAM Tirta Bumi Wibawa Sukabumi的绩效也很好。根据已有的研究,回归方程为Y +43.163 + 0.392X。研究结果表明,在PDAM的Tirta Bumi Wibawa Kota Sukabumi岗位培训与员工绩效之间存在0.396的正相关关系,培训工作对员工绩效的影响分别为15.7%和84.3%,其他因素可以由薪酬、工作环境、组织文化、领导和激励来解释。
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引用次数: 3
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