Pub Date : 2023-01-01DOI: 10.23977/mediacr.2023.040609
: The exceptional traditional Chinese culture serves as a wellspring for the original cultural program. Since the advent of the present century, national and provincial mainstream media have innovatively enhanced these programs by enriching our splendid traditional culture and highlighting our country's cultural heritage. This has resulted in a fresh approach that emphasizes reality, fosters audio-visual expansion, empowers media technology, and constructs a cultural communication matrix through innovative programming content and communication methods. Notably, it has given rise to a multitude of high-quality cultural programs exemplified by "Chinese Poetry Conference," the "Chinese Festival" series Party, and "Technology Surprise Four Seats." By leveraging video marvels and harnessing the power of cyberspace communication circles, this type of program achieves a seamless integration between state ideological propaganda and the dynamic demands of popular culture. Consequently, it presents a novel development trend in the era of image writing and innovative communication of original cultural programs in China.
{"title":"Image writing and era innovation in Chinese original cultural programs","authors":"","doi":"10.23977/mediacr.2023.040609","DOIUrl":"https://doi.org/10.23977/mediacr.2023.040609","url":null,"abstract":": The exceptional traditional Chinese culture serves as a wellspring for the original cultural program. Since the advent of the present century, national and provincial mainstream media have innovatively enhanced these programs by enriching our splendid traditional culture and highlighting our country's cultural heritage. This has resulted in a fresh approach that emphasizes reality, fosters audio-visual expansion, empowers media technology, and constructs a cultural communication matrix through innovative programming content and communication methods. Notably, it has given rise to a multitude of high-quality cultural programs exemplified by \"Chinese Poetry Conference,\" the \"Chinese Festival\" series Party, and \"Technology Surprise Four Seats.\" By leveraging video marvels and harnessing the power of cyberspace communication circles, this type of program achieves a seamless integration between state ideological propaganda and the dynamic demands of popular culture. Consequently, it presents a novel development trend in the era of image writing and innovative communication of original cultural programs in China.","PeriodicalId":30110,"journal":{"name":"MedieKultur Journal of Media and Communication Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135501205","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.23977/mediacr.2023.040501
Dongyu Yao, Ying-fen Wang, Yu Tang
: The new features of local media in the era of media integration are mainly manifested in content, form, communication and business model. Local media, such as Changtu Rongmei, are faced with many problems and difficulties in the development process. They must actively transform and upgrade, establish a new media operation system, and realize value innovation and commercial value promotion. In the future development, local media are mainly committed to professionalism and innovation, and need to strengthen cooperation with all sectors of society to enhance their sense of responsibility and influence. This paper takes local media such as Changtu Financial Media as an example to study the development status and future trend of local media in the era of financial media. Through the case analysis of local media and the comprehensive study of relevant literature, this paper explores the new features, difficulties and development trends of local media in the era of media integration.
{"title":"Analysis on the Development Status and Trend of Local Media in the Era of Media Integration—Taking Changtu Media Integration as an Example","authors":"Dongyu Yao, Ying-fen Wang, Yu Tang","doi":"10.23977/mediacr.2023.040501","DOIUrl":"https://doi.org/10.23977/mediacr.2023.040501","url":null,"abstract":": The new features of local media in the era of media integration are mainly manifested in content, form, communication and business model. Local media, such as Changtu Rongmei, are faced with many problems and difficulties in the development process. They must actively transform and upgrade, establish a new media operation system, and realize value innovation and commercial value promotion. In the future development, local media are mainly committed to professionalism and innovation, and need to strengthen cooperation with all sectors of society to enhance their sense of responsibility and influence. This paper takes local media such as Changtu Financial Media as an example to study the development status and future trend of local media in the era of financial media. Through the case analysis of local media and the comprehensive study of relevant literature, this paper explores the new features, difficulties and development trends of local media in the era of media integration.","PeriodicalId":30110,"journal":{"name":"MedieKultur Journal of Media and Communication Research","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75249849","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.23977/mediacr.2023.040103
{"title":"Analysis of new media development opportunities in the context of media integration","authors":"","doi":"10.23977/mediacr.2023.040103","DOIUrl":"https://doi.org/10.23977/mediacr.2023.040103","url":null,"abstract":"","PeriodicalId":30110,"journal":{"name":"MedieKultur Journal of Media and Communication Research","volume":"91 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84718774","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.23977/mediacr.2023.040408
L. Lian
: In the past decade, WeChat has rapidly become a part of people's daily lives and has emerged as a significant social tool. Concurrently, WeChat public accounts of universities have continuously evolved and become an important means of ideological and political education through the Internet. This paper examines the current development status of ideological and political WeChat public accounts in universities and proposes a strategic framework for their development based on five aspects: operational team, content dissemination, features and functions, target audience, and communication effectiveness. In today's rapidly developing online environment, WeChat has become the most commonly used communication method among Chinese people, deeply integrated into their daily lives. With the continuous development of WeChat and self-media, WeChat public accounts have gained widespread attention and become an important channel for the public to stay informed, obtain information, and handle various matters. As part of ideological and political education in universities, ideological and political WeChat public accounts play a crucial role in value guidance, image shaping, news dissemination, cultural inheritance, and image building. The popularity, influence, and activity of WeChat public accounts in universities far exceed traditional media outlets such as campus news websites and radios. Therefore, strengthening the construction of ideological and political WeChat public accounts in universities is of utmost importance to fully leverage the role of such accounts.
{"title":"Research on the Current Situation and Development Strategies of WeChat Official Accounts for Ideological and Political Education in Higher Education Institutions","authors":"L. Lian","doi":"10.23977/mediacr.2023.040408","DOIUrl":"https://doi.org/10.23977/mediacr.2023.040408","url":null,"abstract":": In the past decade, WeChat has rapidly become a part of people's daily lives and has emerged as a significant social tool. Concurrently, WeChat public accounts of universities have continuously evolved and become an important means of ideological and political education through the Internet. This paper examines the current development status of ideological and political WeChat public accounts in universities and proposes a strategic framework for their development based on five aspects: operational team, content dissemination, features and functions, target audience, and communication effectiveness. In today's rapidly developing online environment, WeChat has become the most commonly used communication method among Chinese people, deeply integrated into their daily lives. With the continuous development of WeChat and self-media, WeChat public accounts have gained widespread attention and become an important channel for the public to stay informed, obtain information, and handle various matters. As part of ideological and political education in universities, ideological and political WeChat public accounts play a crucial role in value guidance, image shaping, news dissemination, cultural inheritance, and image building. The popularity, influence, and activity of WeChat public accounts in universities far exceed traditional media outlets such as campus news websites and radios. Therefore, strengthening the construction of ideological and political WeChat public accounts in universities is of utmost importance to fully leverage the role of such accounts.","PeriodicalId":30110,"journal":{"name":"MedieKultur Journal of Media and Communication Research","volume":"67 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82725548","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.23977/mediacr.2023.040108
{"title":"Opinion on the broadcasting and hosting business","authors":"","doi":"10.23977/mediacr.2023.040108","DOIUrl":"https://doi.org/10.23977/mediacr.2023.040108","url":null,"abstract":"","PeriodicalId":30110,"journal":{"name":"MedieKultur Journal of Media and Communication Research","volume":"10 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80520267","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.23977/mediacr.2023.040604
Cantonese opera is a type of drama formed by Guangdong artists who absorb the vocal tone of opera troupes from other provinces, and use it to change language and sing, and integrate it into local ballads and melodies. Cantonese opera has a long history and is a pearl in the treasure trove of Chinese culture. However, with the development and changes of the times, the survival soil of traditional Cantonese opera is gradually insufficient, and the audience group is constantly shrinking. The inheritance of Cantonese opera has encountered unprecedented difficulties. This article conducts research on the application of new media technology in the digital inheritance of Cantonese opera art. In the digital era, in order to revitalize and revitalize the art of traditional Chinese opera, we should actively achieve the informatization and digitization of the inheritance and dissemination of traditional Chinese opera. New media technology, relying on digital and network technologies, has advantages such as high efficiency, real-time interactivity, easy storage, and replicability. To a certain extent, it provides a new way for the protection and inheritance of traditional opera. New media technology is gradually being applied to the digital protection and inheritance of traditional opera.
{"title":"Research on the Application of New Media Technology in the Digital Inheritance of Cantonese Opera Art","authors":"","doi":"10.23977/mediacr.2023.040604","DOIUrl":"https://doi.org/10.23977/mediacr.2023.040604","url":null,"abstract":"Cantonese opera is a type of drama formed by Guangdong artists who absorb the vocal tone of opera troupes from other provinces, and use it to change language and sing, and integrate it into local ballads and melodies. Cantonese opera has a long history and is a pearl in the treasure trove of Chinese culture. However, with the development and changes of the times, the survival soil of traditional Cantonese opera is gradually insufficient, and the audience group is constantly shrinking. The inheritance of Cantonese opera has encountered unprecedented difficulties. This article conducts research on the application of new media technology in the digital inheritance of Cantonese opera art. In the digital era, in order to revitalize and revitalize the art of traditional Chinese opera, we should actively achieve the informatization and digitization of the inheritance and dissemination of traditional Chinese opera. New media technology, relying on digital and network technologies, has advantages such as high efficiency, real-time interactivity, easy storage, and replicability. To a certain extent, it provides a new way for the protection and inheritance of traditional opera. New media technology is gradually being applied to the digital protection and inheritance of traditional opera.","PeriodicalId":30110,"journal":{"name":"MedieKultur Journal of Media and Communication Research","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135500978","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.23977/mediacr.2023.040509
With the promotion of rural revitalization policy, films about the theme of rural revitalization have become a new media hotspot. This paper takes the new era children's theme film "starry road" as an example and analyzes the narrative innovation of its film in terms of space, characters and symbols. The movie uses real space to construct emotional representations, portrays ordinary characters to highlight the group portrait of the times, and triggers collective memory through diverse symbols. At the same time, the film highlights three points of revitalization, one is cultural revitalization, building the cultural influence of modern sports. The second is the revitalization of talents, writing about the hard work of educators. The third is spiritual revitalization, reshaping the spiritual home of the left-behind children.
{"title":"Space Characters Symbols—A Narrative Study of Children's Films in the New Era","authors":"","doi":"10.23977/mediacr.2023.040509","DOIUrl":"https://doi.org/10.23977/mediacr.2023.040509","url":null,"abstract":"With the promotion of rural revitalization policy, films about the theme of rural revitalization have become a new media hotspot. This paper takes the new era children's theme film \"starry road\" as an example and analyzes the narrative innovation of its film in terms of space, characters and symbols. The movie uses real space to construct emotional representations, portrays ordinary characters to highlight the group portrait of the times, and triggers collective memory through diverse symbols. At the same time, the film highlights three points of revitalization, one is cultural revitalization, building the cultural influence of modern sports. The second is the revitalization of talents, writing about the hard work of educators. The third is spiritual revitalization, reshaping the spiritual home of the left-behind children.","PeriodicalId":30110,"journal":{"name":"MedieKultur Journal of Media and Communication Research","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135502333","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.23977/mediacr.2023.040504
In recent years, the attention and recognition of the society for the annual use report of NetEase Cloud Platform have been increasing, and users compete for secondary forwarding in social media, which is becoming more and more popular in the society. This researcher regards the NetEase Cloud platform personal annual usage report as a kind of pop culture product and introduces H. T. Odum's "information cycle" as the theoretical basis and analytical framework. He disassembles and analyzes the NetEase Cloud annual usage report from five aspects: representation, identity, production, consumption, and rules, covering the whole process of cultural operation, including cultural production, meaning construction, user identity and consumption, and cultural regulation. It also explores the characteristics of its dissemination so as to systematically recognize and analyze the formation, dissemination, and popularity of this cultural product.
近年来，社会对网易云平台年度使用报告的关注度和认可度不断提高，用户在社交媒体上争相二次转发，在社会上越来越受欢迎。本研究将网易云平台个人年度使用报告视为一种流行文化产品，并引入H. T. Odum的“信息周期”作为理论基础和分析框架。他从表征、身份、生产、消费、规则五个方面对网易云年度使用报告进行了拆解分析，涵盖了文化生产、意义建构、用户身份与消费、文化监管等文化运营的全过程。探讨其传播特点，系统地认识和分析这一文化产品的形成、传播和流行。
{"title":"The Circle of Culture: A Study of the Communication Characteristics of NetEase Cloud Annual Reports","authors":"","doi":"10.23977/mediacr.2023.040504","DOIUrl":"https://doi.org/10.23977/mediacr.2023.040504","url":null,"abstract":"In recent years, the attention and recognition of the society for the annual use report of NetEase Cloud Platform have been increasing, and users compete for secondary forwarding in social media, which is becoming more and more popular in the society. This researcher regards the NetEase Cloud platform personal annual usage report as a kind of pop culture product and introduces H. T. Odum's \"information cycle\" as the theoretical basis and analytical framework. He disassembles and analyzes the NetEase Cloud annual usage report from five aspects: representation, identity, production, consumption, and rules, covering the whole process of cultural operation, including cultural production, meaning construction, user identity and consumption, and cultural regulation. It also explores the characteristics of its dissemination so as to systematically recognize and analyze the formation, dissemination, and popularity of this cultural product.","PeriodicalId":30110,"journal":{"name":"MedieKultur Journal of Media and Communication Research","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135502344","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.23977/mediacr.2023.040507
All along, the media has been keen on writing about suffering. This paper takes the video "Three days back to the village, my second uncle cured my mental depletion" as an example, and uses a combination of discourse analysis and content analysis. Based on explaining the video's strategy of mediating suffering in terms of narrative subject, narrative content, and narrative perspective in the perspective of nonfiction narrative, the paper explores the interaction between mediating suffering and public compassion through the analysis of the text in the comment section. It is argued that media-mediated suffering can, to a certain extent, evoke various forms of public compassion; the paradox of authenticity in non-fiction news texts constrains the generation of public compassion; "compassion fatigue" prompts the public to show emotional resistance to media suffering narratives; media suffering narratives cannot touch all the public, and in the case of "compassion avoidance", we need to be wary of the "post-truth" trap.
{"title":"Public Compassion under the Mediation of Suffering: Taking the Videos of \"Second Uncle\" on Social Media as an Example","authors":"","doi":"10.23977/mediacr.2023.040507","DOIUrl":"https://doi.org/10.23977/mediacr.2023.040507","url":null,"abstract":"All along, the media has been keen on writing about suffering. This paper takes the video \"Three days back to the village, my second uncle cured my mental depletion\" as an example, and uses a combination of discourse analysis and content analysis. Based on explaining the video's strategy of mediating suffering in terms of narrative subject, narrative content, and narrative perspective in the perspective of nonfiction narrative, the paper explores the interaction between mediating suffering and public compassion through the analysis of the text in the comment section. It is argued that media-mediated suffering can, to a certain extent, evoke various forms of public compassion; the paradox of authenticity in non-fiction news texts constrains the generation of public compassion; \"compassion fatigue\" prompts the public to show emotional resistance to media suffering narratives; media suffering narratives cannot touch all the public, and in the case of \"compassion avoidance\", we need to be wary of the \"post-truth\" trap.","PeriodicalId":30110,"journal":{"name":"MedieKultur Journal of Media and Communication Research","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135502348","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.23977/mediacr.2023.040405
Huanxiao Gao
: In the era of epidemic and post-epidemic, in order to help economic recovery, political officials are brave enough to break through the circle and open up the sales path for local agricultural products by means of live broadcast with goods, and some county governors have even won the title of "net red county governor", becoming the main body of the "broken circle". They have become the representative figures of "broken circle". Based on the national strategy of "rural revitalization", the live broadcast of goods by officials is based on e-commerce live broadcast, which has an obvious political and economic behavior. This paper adopts participatory observation and textual analysis to analyze this phenomenon of "breaking the circle", explore the economic communication behavior of officials' live-streaming with goods, and analyze how officials complete the identity transformation of "breaking the circle" and the challenges they face in this breaking behavior. We also analyze how the officials transformed their identities and the challenges they faced in the process of "breaking the circle", so as to create a better image of the government in the communication process and effectively play an active role and influence of the officials in rural revitalization.
{"title":"From \"breaking the circle\" to \"expanding the circle\": a study of officials' live goods behavior in the new media era","authors":"Huanxiao Gao","doi":"10.23977/mediacr.2023.040405","DOIUrl":"https://doi.org/10.23977/mediacr.2023.040405","url":null,"abstract":": In the era of epidemic and post-epidemic, in order to help economic recovery, political officials are brave enough to break through the circle and open up the sales path for local agricultural products by means of live broadcast with goods, and some county governors have even won the title of \"net red county governor\", becoming the main body of the \"broken circle\". They have become the representative figures of \"broken circle\". Based on the national strategy of \"rural revitalization\", the live broadcast of goods by officials is based on e-commerce live broadcast, which has an obvious political and economic behavior. This paper adopts participatory observation and textual analysis to analyze this phenomenon of \"breaking the circle\", explore the economic communication behavior of officials' live-streaming with goods, and analyze how officials complete the identity transformation of \"breaking the circle\" and the challenges they face in this breaking behavior. We also analyze how the officials transformed their identities and the challenges they faced in the process of \"breaking the circle\", so as to create a better image of the government in the communication process and effectively play an active role and influence of the officials in rural revitalization.","PeriodicalId":30110,"journal":{"name":"MedieKultur Journal of Media and Communication Research","volume":"8 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91080136","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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