The purpose of this study was to examine the effect of product quality, price and promotion variables on sales in Indoriva Online at PT. Multisukses Energi. Collecting data by distributing questionnaires to 86 respondents using a non-probability sampling technique, that is, part of the population is sampled, using multiple linear regression with the help of SPSS. The method used in this study using quantitative methods, namely multiple linear regression on product quality, price and promotion. The types and sources of data used in this study are primary data. From the results of the analysis of product quality, price and promotion obtained a significant value of t count > from t table, then the hypothesis in this study is declared accepted. Based on the results obtained, it can be concluded that product quality, price and promotion have a positive and significant effect on sales
本研究的目的是检验产品质量、价格和促销变量对PT. Multisukses Energi indorva Online销售的影响。通过使用非概率抽样技术，即对部分人口进行抽样，利用SPSS的多元线性回归，对86名受访者进行问卷调查，收集数据。本研究采用的方法采用定量方法，即对产品质量、价格和促销进行多元线性回归。本研究中使用的数据类型和来源为原始数据。从产品质量、价格和促销的分析结果中，从t表中得到显著值t count >，则宣布本研究的假设被接受。根据得到的结果，可以得出产品质量、价格和促销对销售有显著的正向影响
{"title":"PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP PENJUALAN DI INDORIVA ONLINE PADA PT. MULTISUKSES ENERGI","authors":"Nidia Darma Putri, Maizul Rahmizal","doi":"10.46306/vls.v2i2.157","DOIUrl":"https://doi.org/10.46306/vls.v2i2.157","url":null,"abstract":"The purpose of this study was to examine the effect of product quality, price and promotion variables on sales in Indoriva Online at PT. Multisukses Energi. Collecting data by distributing questionnaires to 86 respondents using a non-probability sampling technique, that is, part of the population is sampled, using multiple linear regression with the help of SPSS. The method used in this study using quantitative methods, namely multiple linear regression on product quality, price and promotion. The types and sources of data used in this study are primary data. From the results of the analysis of product quality, price and promotion obtained a significant value of t count > from t table, then the hypothesis in this study is declared accepted. Based on the results obtained, it can be concluded that product quality, price and promotion have a positive and significant effect on sales","PeriodicalId":30265,"journal":{"name":"Jurnal Manajemen dan Wirausaha","volume":"26 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74765612","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to test work safety on work productivity, to test occupational health on work productivity, to test the work environment on work productivity, this research was conducted at PT. Bima Arjuna Prakasa Padang. Sampling method using a total sampling saturation of 56 samples. The data analysis technique used is validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple regression analysis, and t test. The results of the study indicate that work safety has a positive and significant effect on work productivity. Occupational Health has a positive and significant effect on work productivity, and the work environment has a positive and significant effect on work productivity. So it can be concluded that work safety is accepted, occupational health is accepted and the work environment is accepted
{"title":"PENGARUH KESELAMATAN KERJA, KESEHATAN KERJA DAN LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA PT. BIMA ARJUNA PRAKASA PADANG","authors":"Roni Ade Putra, Lidya Martha","doi":"10.46306/vls.v2i2.145","DOIUrl":"https://doi.org/10.46306/vls.v2i2.145","url":null,"abstract":"This study aims to test work safety on work productivity, to test occupational health on work productivity, to test the work environment on work productivity, this research was conducted at PT. Bima Arjuna Prakasa Padang. Sampling method using a total sampling saturation of 56 samples. The data analysis technique used is validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple regression analysis, and t test. The results of the study indicate that work safety has a positive and significant effect on work productivity. Occupational Health has a positive and significant effect on work productivity, and the work environment has a positive and significant effect on work productivity. So it can be concluded that work safety is accepted, occupational health is accepted and the work environment is accepted","PeriodicalId":30265,"journal":{"name":"Jurnal Manajemen dan Wirausaha","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86819867","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to examine the effect of religiosity and job satisfaction on employee turnover intention at PT. Rural Bank Lengayang Kambang Branch. The population in this study were all employees at PT. Rural Bank Lengayang Branch Kambang as many as 43 people. The data collected by the total sampling method and the sampling results obtained were 43 samples. The analytical technique used is descriptive analysis (TCR). The results showed that religiosity had a positive and significant effect on employee turnover intention at PT. Rural Bank Lengayang Kambang Branch and job satisfaction have a positive and significant effect on the Turnover Intention of employees at PT. Rural Bank Lengayang Kambang Branch
本研究旨在探讨宗教信仰与工作满意度对农银冷阳坎邦分行员工离职倾向的影响。本次研究的人群均为PT农村银行冷阳分行的员工，共43人。采用全抽样法收集的数据和得到的抽样结果为43个样本。使用的分析技术是描述性分析(TCR)。结果表明，宗教信仰对PT. Rural Bank Lengayang Kambang分行员工离职倾向有正向显著影响，工作满意度对PT. Rural Bank Lengayang Kambang分行员工离职倾向有正向显著影响
{"title":"PENGARUH RELIGIUSITAS DAN KEPUASAN KERJA TERHADAP TURNOVER INTENTION KARYAWAN PADA PT. BANK PERKREDITAN RAKYAT LENGAYANG CABANG KAMBANG","authors":"Erix Syahputra Deswandi, Maizul Rahmizal","doi":"10.46306/vls.v2i2.151","DOIUrl":"https://doi.org/10.46306/vls.v2i2.151","url":null,"abstract":"This study aims to examine the effect of religiosity and job satisfaction on employee turnover intention at PT. Rural Bank Lengayang Kambang Branch. The population in this study were all employees at PT. Rural Bank Lengayang Branch Kambang as many as 43 people. The data collected by the total sampling method and the sampling results obtained were 43 samples. The analytical technique used is descriptive analysis (TCR). The results showed that religiosity had a positive and significant effect on employee turnover intention at PT. Rural Bank Lengayang Kambang Branch and job satisfaction have a positive and significant effect on the Turnover Intention of employees at PT. Rural Bank Lengayang Kambang Branch","PeriodicalId":30265,"journal":{"name":"Jurnal Manajemen dan Wirausaha","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89745107","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research aims to analyze the influence of quality product, price, and promotion towards purchasing decisions of Padang cement products at PT. Sumber Niaga Interindo (Distributor). Data that used in this research is collect from consumers who used Padang cement products at PT. Sumber Niaga Interindo by total sampling method in selecting the sample. There are 32 sample of consumers who used cement products at PT. Sumber Niaga Interindo. Data processing use multiple linear regression method. The results of this research shows that quality of product has no positive and significant influence to purchasing decisions with a t-count value smaller than t-table -0.649 <2.048, price has no positive and significant influence on purchasing decisions with a t-count value smaller than t-table 1.403< 2.048. Meanwhile, promotion has a positive and significant influence on purchasing decisions of Padang cement products at PT. Sumber Niaga Interindo (Distributor) with a t-count value bigger than t-table 3,387>2,048
本研究旨在分析产品品质、价格、促销对巴东水泥产品在PT. Sumber Niaga Interindo(分销商)采购决策的影响。本研究使用的数据来自于使用巴东水泥产品在PT. Sumber Niaga Interindo的消费者，在选择样本时采用总抽样法。有32名消费者样本使用水泥产品在PT. Sumber Niaga Interindo。数据处理采用多元线性回归方法。本研究结果显示，产品质量对采购决策没有正向显著影响，t-count值小于t-table值-0.649 2048
{"title":"PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEMEN PADANG PADA PT. SUMBER NIAGA INTERINDO (DISTRIBUTOR)","authors":"Doni Marlius, Muhammad Rayfael Shah Putra","doi":"10.46306/vls.v2i2.146","DOIUrl":"https://doi.org/10.46306/vls.v2i2.146","url":null,"abstract":"This research aims to analyze the influence of quality product, price, and promotion towards purchasing decisions of Padang cement products at PT. Sumber Niaga Interindo (Distributor). Data that used in this research is collect from consumers who used Padang cement products at PT. Sumber Niaga Interindo by total sampling method in selecting the sample. There are 32 sample of consumers who used cement products at PT. Sumber Niaga Interindo. Data processing use multiple linear regression method. The results of this research shows that quality of product has no positive and significant influence to purchasing decisions with a t-count value smaller than t-table -0.649 <2.048, price has no positive and significant influence on purchasing decisions with a t-count value smaller than t-table 1.403< 2.048. Meanwhile, promotion has a positive and significant influence on purchasing decisions of Padang cement products at PT. Sumber Niaga Interindo (Distributor) with a t-count value bigger than t-table 3,387>2,048","PeriodicalId":30265,"journal":{"name":"Jurnal Manajemen dan Wirausaha","volume":"8 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79559602","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The Field Work Practice II (PKL) conducted by the practitioner aims to solve the problems that exist in the Reasoning Field Organization. Problem solving is carried out using the Mezzo (organization/community) level Intervention method which has several stages in general: 1) Assessment Stage 2) Planning Stage 3) Intervention or Program Implementation Stage 4) Evaluation Stage. Practitioners as social workers have roles in this regard, namely: 1) Providing assistance to clients starting from the assessment stage to the evaluation stage 2) as facilitators, in terms of facilitating clients 3) as consultants for clients if there is a decision making. The subject of this research is the Management of the Medan Reasoning Organization. Data collection was carried out starting from observation, interview, and documentation techniques. In the assessment stage, there are tools used to assist clients in finding the root of the problem, namely using the Participatory Learning and Action (PLA) Method, an approach to the learning process and interacting with the community and society. The implementation of program activities will change, although not significantly. Practitioners and clients will go through an evaluation stage where this stage will provide an assessment of the activities and programs that are being implemented.
{"title":"PENGARUH POLA KOMUNIKASI DAN INTERAKSI KADER TERHADAP KEMAJUAN RODA ORGANISASI MEDAN BERNALAR","authors":"Renawati Lubis","doi":"10.46306/vls.v2i1.78","DOIUrl":"https://doi.org/10.46306/vls.v2i1.78","url":null,"abstract":"The Field Work Practice II (PKL) conducted by the practitioner aims to solve the problems that exist in the Reasoning Field Organization. Problem solving is carried out using the Mezzo (organization/community) level Intervention method which has several stages in general: 1) Assessment Stage 2) Planning Stage 3) Intervention or Program Implementation Stage 4) Evaluation Stage. Practitioners as social workers have roles in this regard, namely: 1) Providing assistance to clients starting from the assessment stage to the evaluation stage 2) as facilitators, in terms of facilitating clients 3) as consultants for clients if there is a decision making. The subject of this research is the Management of the Medan Reasoning Organization. Data collection was carried out starting from observation, interview, and documentation techniques. In the assessment stage, there are tools used to assist clients in finding the root of the problem, namely using the Participatory Learning and Action (PLA) Method, an approach to the learning process and interacting with the community and society. The implementation of program activities will change, although not significantly. Practitioners and clients will go through an evaluation stage where this stage will provide an assessment of the activities and programs that are being implemented.","PeriodicalId":30265,"journal":{"name":"Jurnal Manajemen dan Wirausaha","volume":"61 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73593862","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine the effect of country of origin, brand image and product design on purchasing decisions of Nike brand sports shoes for students of Smkn 1 Painan. The type of research used in this research is quantitative with a descriptive approach. Respondents in this study were 91 people with a total sampling technique. Analysis of the data used is multiple linear regression analysis. Partial test results show that there is a positive and significant influence of country of origin on purchasing decisions, there is a positive and significant influence of brand image on purchasing decisions, and there is a positive and significant influence of product design on purchasing decisions
{"title":"PENGARUH COUNTRY OF ORIGIN, BRAND IMAGE DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA MEREK NIKE PADA SISWA/I SMKN 1 PAINAN","authors":"Febsri Susanti, Djohannes Saputra","doi":"10.46306/vls.v2i2.161","DOIUrl":"https://doi.org/10.46306/vls.v2i2.161","url":null,"abstract":"This study aims to determine the effect of country of origin, brand image and product design on purchasing decisions of Nike brand sports shoes for students of Smkn 1 Painan. The type of research used in this research is quantitative with a descriptive approach. Respondents in this study were 91 people with a total sampling technique. Analysis of the data used is multiple linear regression analysis. Partial test results show that there is a positive and significant influence of country of origin on purchasing decisions, there is a positive and significant influence of brand image on purchasing decisions, and there is a positive and significant influence of product design on purchasing decisions","PeriodicalId":30265,"journal":{"name":"Jurnal Manajemen dan Wirausaha","volume":"36 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72681957","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This type of research is quantitative which is research which emphasize on cognitive assay – theory passes through research variable with numeral and does analisis data with statistical procedure. This research slated to test implement influences knowladge management and human resource development for performance to fire an employee PT CPJF Fram 1 Pariaman's Moorland. With samples taking tech total population be made by sample by totals sample as much 67 employees PT CPJF Fram 1 Pariaman's Moorlands. Analisis is data utilizes to program SPSS. This observational result is Yielding hypthosts testing first be gotten knowledge management having for for performance to fire an employee. That probe this variable have influence that signifikan at indication with degree signifikansi is smaller of 0,05 which is 0,000. Hypthosts testing result both of acquired that human resource development having for for performance to fire an employee. This was seen from smaller signifikansi degree of 0,05 which is 0,002
{"title":"PENGARUH PENERAPAN KNOWLADGE MANAGEMENT DAN PENGEMBANGAN SUMBER DAYA MANUSIA TERHADAP KINERJA KARYAWAN PT CPJF FRAM 1 PADANG PARIAMAN","authors":"Riri Mayliza, Asra Tanjung","doi":"10.46306/vls.v2i2.153","DOIUrl":"https://doi.org/10.46306/vls.v2i2.153","url":null,"abstract":"This type of research is quantitative which is research which emphasize on cognitive assay – theory passes through research variable with numeral and does analisis data with statistical procedure. This research slated to test implement influences knowladge management and human resource development for performance to fire an employee PT CPJF Fram 1 Pariaman's Moorland. With samples taking tech total population be made by sample by totals sample as much 67 employees PT CPJF Fram 1 Pariaman's Moorlands. Analisis is data utilizes to program SPSS. This observational result is Yielding hypthosts testing first be gotten knowledge management having for for performance to fire an employee. That probe this variable have influence that signifikan at indication with degree signifikansi is smaller of 0,05 which is 0,000. Hypthosts testing result both of acquired that human resource development having for for performance to fire an employee. This was seen from smaller signifikansi degree of 0,05 which is 0,002","PeriodicalId":30265,"journal":{"name":"Jurnal Manajemen dan Wirausaha","volume":"49 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91159450","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research is motivated by the background that business development from the beginning of the month has increased gradually, until the month of Ramadan and holidays arrives, but after the holidays there is also a gradual decline, this is influenced by various factors, including: People's purchasing power decreased due to the Covid-19 pandemic which affected economic development, Promotion of SME companies to be stagnant because the T-shirt model was a little not up to date, The company's reputation was also disrupted by the covid-19 pandemic, customers/buyers wanted to always be the latest models, while the production of House of Plain T-shirts was a bit monotonous in models and colors. Based on this information, that Instagram can be the most strategic social media to become a marketing medium, Instagram content can be said to be very important because it can influence someone's behavior or interests. This study aims to determine the influence of instagram social media and company reputation partially on the buying interest of consumers of House of Polos T-shirts. This research uses a quantitative approach with a survey method and uses a causal associative method using a quantitative approach. The population studied was 100 respondents. The data collected is in the form of secondary and primary data. Data analysis in this study used Multiple Regression Analysis using SPSS software version 24. Based on the discussion and the results of the study showed that: 1) Instagram social media and company reputation simultaneously have a significant effect on the interest in buying House of Polos Brand T-shirts in Tasikmalaya City. 2) Instagram social media partially has a significant effect on the interest in buying House of Polos Brand T-shirts in Tasikmalaya City. 3) The company's reputation partially has a significant effect on the interest in buying House of Polos Brand T-shirts in Tasikmalaya City
本研究的动机背景是，业务发展从月初开始逐渐增加，直到斋月和假期到来，但假期后也有逐渐下降，这受到各种因素的影响，包括:由于Covid-19大流行影响了经济发展，人们的购买力下降，促进中小企业停滞不前，因为t恤模型有点不最新，公司的声誉也受到Covid-19大流行的影响，客户/买家希望始终是最新的模型，而House of Plain t恤的生产在模型和颜色上有点单调。基于这些信息，Instagram可以成为最具战略意义的社交媒体，成为营销媒介，Instagram的内容可以说是非常重要的，因为它可以影响某人的行为或兴趣。本研究旨在确定instagram社交媒体和公司声誉对消费者购买House of polo t恤兴趣的部分影响。本研究采用定量方法与调查方法，并使用因果关联方法与定量方法。研究对象为100名受访者。收集的数据以次要数据和主要数据的形式。本研究的数据分析采用多元回归分析，使用SPSS软件24版。根据讨论和研究结果表明:1) Instagram社交媒体和公司声誉同时对在Tasikmalaya市购买House of Polos品牌t恤的兴趣有显著影响2)Instagram社交媒体部分对在Tasikmalaya市购买House of Polos品牌t恤的兴趣有显著影响3)公司声誉部分对在Tasikmalaya市购买House of Polos品牌t恤的兴趣有显著影响
{"title":"PENGARUH MEDIA SOSIAL INSTAGRAM DAN REPUTASI PERUSAHAAN TERHADAP MINAT BELI KAOS MERK HOUSE OF POLOS DI KOTA TASIKMALAYA","authors":"V. Maulida","doi":"10.46306/vls.v2i2.130","DOIUrl":"https://doi.org/10.46306/vls.v2i2.130","url":null,"abstract":"This research is motivated by the background that business development from the beginning of the month has increased gradually, until the month of Ramadan and holidays arrives, but after the holidays there is also a gradual decline, this is influenced by various factors, including: People's purchasing power decreased due to the Covid-19 pandemic which affected economic development, Promotion of SME companies to be stagnant because the T-shirt model was a little not up to date, The company's reputation was also disrupted by the covid-19 pandemic, customers/buyers wanted to always be the latest models, while the production of House of Plain T-shirts was a bit monotonous in models and colors. Based on this information, that Instagram can be the most strategic social media to become a marketing medium, Instagram content can be said to be very important because it can influence someone's behavior or interests. \u0000This study aims to determine the influence of instagram social media and company reputation partially on the buying interest of consumers of House of Polos T-shirts.\u0000This research uses a quantitative approach with a survey method and uses a causal associative method using a quantitative approach. The population studied was 100 respondents. The data collected is in the form of secondary and primary data. Data analysis in this study used Multiple Regression Analysis using SPSS software version 24.\u0000Based on the discussion and the results of the study showed that: 1) Instagram social media and company reputation simultaneously have a significant effect on the interest in buying House of Polos Brand T-shirts in Tasikmalaya City. 2) Instagram social media partially has a significant effect on the interest in buying House of Polos Brand T-shirts in Tasikmalaya City. 3) The company's reputation partially has a significant effect on the interest in buying House of Polos Brand T-shirts in Tasikmalaya City","PeriodicalId":30265,"journal":{"name":"Jurnal Manajemen dan Wirausaha","volume":"77 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86721417","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to analize the effect of the marketing mix (product, price, promotion, place of people, physical evidence and process) on customer loyalty savings at PT. BPR Muaro Bodi. This research is a quantitative study. The data sources used in this study are primany data in the form of questionnaires and secondary data in the form of books and journals. The population used is 71 cuetomers who make savings books at PT BPR Muaro Bodi who where selected using accidental sampling, technical data analysis using. Instrument test, classical assumption test, multiple linear regression analysis and t test. The results of the study show that the product variable has a positive and significant effect on customer loyalty, the price variable has a positive and insignificant effect on curtomer loyalty, the promotion variable has a positif and significant effect customer loyalty, the place variable has a positif and significant effect customer loyalty, the person variable has a positif and notsignificant effect. Significant effect on customer loyalty, the physical evidence variable has a positif and significant effect on customer loyalty and the process variable has a positif and significant effect on customer loyalty
{"title":"PENGARUH MARKETING MIX TERHADAP LOYALITAS NASABAH TABUNGAN PADA PT. BPR MUARO BODI","authors":"S. Anwar, Imron Eriyas Saleh","doi":"10.46306/vls.v2i2.142","DOIUrl":"https://doi.org/10.46306/vls.v2i2.142","url":null,"abstract":"This study aims to analize the effect of the marketing mix (product, price, promotion, place of people, physical evidence and process) on customer loyalty savings at PT. BPR Muaro Bodi. This research is a quantitative study. The data sources used in this study are primany data in the form of questionnaires and secondary data in the form of books and journals. The population used is 71 cuetomers who make savings books at PT BPR Muaro Bodi who where selected using accidental sampling, technical data analysis using. Instrument test, classical assumption test, multiple linear regression analysis and t test. The results of the study show that the product variable has a positive and significant effect on customer loyalty, the price variable has a positive and insignificant effect on curtomer loyalty, the promotion variable has a positif and significant effect customer loyalty, the place variable has a positif and significant effect customer loyalty, the person variable has a positif and notsignificant effect. Significant effect on customer loyalty, the physical evidence variable has a positif and significant effect on customer loyalty and the process variable has a positif and significant effect on customer loyalty","PeriodicalId":30265,"journal":{"name":"Jurnal Manajemen dan Wirausaha","volume":"61 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80482489","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study is to determine the effect of E-commerce and Social Media on MSME Sales in Cibolang Village in the Pandemic Era. Methodology: The research method used is a survey method using a questionnaire distributed to 62 samples. While the instrument quality testing techniques include validity and reliability tests. The classical assumption test technique uses normality test, multicollinearity test, and heteroscedasticity test. As for testing the hypothesis using multiple linear regression analysis, t test (partial), and f test (simultaneous). Results: (1) the influence of the E-commerce variable on the Sales variable, (2) the absence of the influence of the Social Media variable on the Sales variable (3) the E-commerce and Social Media variables simultaneously affect the Sales variable
{"title":"PENGARUH E-COMMERCE DAN MEDIA SOSIAL TERHADAP PENJUALAN UMKM DI ERA PANDEMI (STUDI KASUS DESA CIBOLANG)","authors":"U. Jaya, Anugerah Nur Raya","doi":"10.46306/vls.v2i1.100","DOIUrl":"https://doi.org/10.46306/vls.v2i1.100","url":null,"abstract":"The purpose of this study is to determine the effect of E-commerce and Social Media on MSME Sales in Cibolang Village in the Pandemic Era. Methodology: The research method used is a survey method using a questionnaire distributed to 62 samples. While the instrument quality testing techniques include validity and reliability tests. The classical assumption test technique uses normality test, multicollinearity test, and heteroscedasticity test. As for testing the hypothesis using multiple linear regression analysis, t test (partial), and f test (simultaneous).\u0000Results: (1) the influence of the E-commerce variable on the Sales variable, (2) the absence of the influence of the Social Media variable on the Sales variable (3) the E-commerce and Social Media variables simultaneously affect the Sales variable","PeriodicalId":30265,"journal":{"name":"Jurnal Manajemen dan Wirausaha","volume":"35 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75172019","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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