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Enhancing Stakeholder Value: Managerial Activities in the Value Creation Process for Suppliers and Buyer—Evidence from Slovak Enterprises 提升利益相关者的价值:为供应商和买方创造价值过程中的管理活动--来自斯洛伐克企业的证据
IF 3 Q2 MANAGEMENT Pub Date : 2024-08-20 DOI: 10.3390/admsci14080186
Dana Kusnirova, Maria Durisova, Oliver Bubeliny
The paper aims to identify, characterize, and determine the method of managerial activities in the value creation process for buyers and suppliers with the subsequent determination of their significance. The study employs a hybrid methodology combining theoretical and empirical approaches. The theoretical framework was developed through a systematic review of contemporary literature, leading to the creation of a procedural model for effective value creation in B2B environments. This model outlines key managerial activities, including the diversification of suppliers and buyers, securing communication channels, value identification, determination of value creation variants, and feedback evaluation. To empirically validate this framework, interviews were conducted with managers from twenty Slovak manufacturing enterprises. These interviews aimed to assess the alignment between the theoretical model and actual managerial practices and to identify any discrepancies or areas for improvement. The findings indicate that while managers engage in several key activities intuitively, there are notable variations in the application of specific practices. The study contributes to the literature by bridging theoretical concepts with practical implementation. It offers actionable recommendations for enhancing value creation processes, highlighting the importance of aligning managerial practices with theoretical best practices to achieve better stakeholder satisfaction and business success.
本文旨在识别、描述和确定买方和供应商在价值创造过程中的管理活动方法,进而确定其重要性。本研究采用了理论与实证相结合的混合方法。理论框架是通过对当代文献的系统回顾建立起来的,并由此创建了一个在 B2B 环境中有效创造价值的程序模型。该模型概述了关键的管理活动,包括供应商和买家的多样化、确保沟通渠道、价值识别、确定价值创造变体以及反馈评估。为了对这一框架进行实证验证,我们对斯洛伐克 20 家制造企业的经理进行了访谈。这些访谈旨在评估理论模型与实际管理实践之间的一致性,并找出任何差异或需要改进的地方。研究结果表明,虽然管理人员凭直觉参与了几项关键活动,但在具体做法的应用上存在明显差异。本研究通过将理论概念与实际执行相结合,为相关文献做出了贡献。它为加强价值创造过程提供了可操作的建议,强调了将管理实践与理论最佳实践相结合以提高利益相关者满意度和企业成功的重要性。
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引用次数: 0
AI-Driven Chatbots in CRM: Economic and Managerial Implications across Industries 客户关系管理中的人工智能驱动聊天机器人:对各行各业的经济和管理影响
IF 3 Q2 MANAGEMENT Pub Date : 2024-08-19 DOI: 10.3390/admsci14080182
Chadi Khneyzer, Zaher Boustany, Jean Dagher
In the era of digitization and technical breakthroughs, artificial intelligence (AI) has progressively found its way into the field of customer relationship management (CRM), bringing benefits as well as difficulties to businesses. AI, particularly in the context of CRM, employs machine learning (ML) and deep learning (DL) techniques to extract knowledge from data, recognize trends, make decisions, and learn from mistakes with minimal human intervention. Successful firms have effectively integrated AI into CRM for predictive analytics, computer vision, sentiment analysis, personalized recommendations, chatbots and virtual assistants, and voice and speech recognition. AI-driven chatbots, one of the AI-powered CRM systems, arose as a disruptive approach to customer service, and as such, unfolded with economic and managerial ramifications in CRM. Given the literature’s focus on other AI-driven systems, there is an obvious need for an investigation of industry applications and the implications of AI-driven chatbots in CRM. The purpose of this study is to explore and elucidate the economic and managerial implications of AI-powered chatbots within CRM systems. This investigation aims to provide a comprehensive understanding of how these technologies can enhance customer interactions, streamline business processes, and impact organizational strategies. To reach this goal, this study conducts a comparative qualitative analysis based on many interviews with experts and contributors in the field. Interviews with CRM specialists yielded insights into the use of AI-driven chatbots in CRM and their impact on the industry. The primary advantages identified in this study were the impact of AI-powered chatbots on cost, efficiency, and human performance. In addition, AI chatbots have proven useful in a variety of industries, including retail and tourism. Nonetheless, there were limitations to its usage in the healthcare system, particularly in terms of ethical problems.
在数字化和技术突破的时代,人工智能(AI)已逐步进入客户关系管理(CRM)领域,为企业带来益处和困难。人工智能,尤其是在客户关系管理方面,采用机器学习(ML)和深度学习(DL)技术,从数据中提取知识,识别趋势,做出决策,并从错误中吸取教训,尽量减少人工干预。成功的公司已将人工智能有效地整合到客户关系管理中,用于预测分析、计算机视觉、情感分析、个性化推荐、聊天机器人和虚拟助手,以及语音和语音识别。人工智能驱动的聊天机器人是人工智能驱动的客户关系管理系统之一,它作为一种颠覆性的客户服务方法应运而生,并因此在客户关系管理中产生了经济和管理影响。鉴于文献关注其他人工智能驱动的系统,显然有必要调查人工智能驱动的聊天机器人在客户关系管理中的行业应用和影响。本研究旨在探索和阐明客户关系管理系统中人工智能聊天机器人的经济和管理影响。这项调查旨在全面了解这些技术如何增强客户互动、简化业务流程并影响组织战略。为实现这一目标,本研究在对该领域的专家和贡献者进行多次访谈的基础上,进行了比较定性分析。通过与客户关系管理专家的访谈,我们深入了解了人工智能驱动的聊天机器人在客户关系管理中的应用及其对行业的影响。本研究确定的主要优势是人工智能驱动的聊天机器人对成本、效率和人力绩效的影响。此外,人工智能聊天机器人已被证明在零售和旅游等多个行业非常有用。不过,它在医疗系统中的使用还存在局限性,特别是在道德问题方面。
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引用次数: 0
Evaluating University Attributes and Their Influence on Students’ Attitudes: The Mediating Role of Social Responsibility Communication 评估大学属性及其对学生态度的影响:社会责任沟通的中介作用
IF 3 Q2 MANAGEMENT Pub Date : 2024-08-19 DOI: 10.3390/admsci14080183
Mokhtar Elareshi, Samar Ben Romdhane, Wasim Ahmed
Understanding the salience of university attributes assists institutions in developing messaging strategies (using social responsibility communication (SRC) initiatives) to meet students’ needs. This research examines which university attributes hold the greatest significance and importance for students selecting a higher-education institution (HEI), focusing on the role of SRC as a mediator. An online survey with a sample of 120 university students was conducted. The findings indicate that the cost of education, employment opportunities, physical aspects and resources, and university image are important attributes. The study shows that while university attributes significantly predict SRC (Model 1), neither university attributes nor SRC significantly predicts student attitudes (Models 2 and 3). The mediation analysis confirms that SRC does not mediate the relationship between university attributes and students’ attitudes, suggesting that factors other than university attributes and SRC may play a more critical role in shaping students’ attitudes.
了解大学属性的显著性有助于院校制定信息传播策略(利用社会责任传播(SRC)倡议),以满足学生的需求。本研究探讨了哪些大学属性对学生选择高等教育机构(HEI)具有最大的意义和重要性,重点关注社会责任沟通作为中介的作用。我们对 120 名大学生进行了在线调查。调查结果表明,教育成本、就业机会、物质方面和资源以及大学形象是重要的属性。研究表明,虽然大学属性能显著预测 SRC(模型 1),但大学属性和 SRC 都不能显著预测学生态度(模型 2 和 3)。中介分析证实,SRC 并未中介大学属性与学生态度之间的关系,这表明大学属性和 SRC 以外的因素可能在学生态度的形成过程中发挥着更关键的作用。
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引用次数: 0
Leveraging Supply Chain Reaction Time: The Effects of Big Data Analytics Capabilities on Organizational Resilience Enhancement in the Auto-Parts Industry 利用供应链反应时间:大数据分析能力对提高汽车零部件行业组织复原力的影响
IF 3 Q2 MANAGEMENT Pub Date : 2024-08-18 DOI: 10.3390/admsci14080181
Marcelo Bronzo, Marcelo Werneck Barbosa, Paulo Renato de Sousa, Noel Torres Junior, Marcos Paulo Valadares de Oliveira
Big data analytics capabilities (BDACs) are strategic capabilities that expedite decision-making processes, empowering organizations to mitigate the impacts of supply chain disruptions. These capabilities enhance the ability of companies to be more proactive in detecting and predicting disruptive events, increasing their resilience. This study analyzed the effects BDACs have on firms’ reaction time and the effects companies’ reaction time has on their resilience. The research model was assessed with 263 responses from a survey with professionals of auto-parts companies in Brazil. Data were analyzed with the Partial-Least-Squares—Structural Equation Modeling method. Cluster analysis techniques were also applied. This study found that BDACs reduce reaction time, which, in turn, improves firms’ resilience. We also observed greater effects in first-tier and in companies with longer Industry 4.0 journeys, opening further perspectives to investigate the complex mediations of digital readiness, reaction time, and organizational resilience performance of firms and supply chains. Our research builds upon the dynamic capabilities theory and identifies BDACs as dynamic capabilities with the potential to enhance resilience by reducing data, analytical, and decision latencies, which are recognized as core elements of the reaction time concept, which is particularly crucial during disruptive supply chain events.
大数据分析能力(BDACs)是一种战略能力,可加快决策过程,使企业能够减轻供应链中断的影响。这些能力增强了企业在检测和预测破坏性事件时更加积极主动的能力,从而提高了企业的应变能力。本研究分析了 BDAC 对企业反应时间的影响,以及企业反应时间对其复原力的影响。研究模型通过对巴西汽车零部件公司专业人士的 263 份调查问卷进行评估。数据采用偏最小二乘法-结构方程建模法进行分析。同时还应用了聚类分析技术。本研究发现,BDAC 可缩短反应时间,从而提高企业的应变能力。我们还观察到,一线企业和工业 4.0 历程较长的企业受到的影响更大,这为进一步研究企业和供应链的数字化准备、反应时间和组织复原力绩效之间的复杂中介关系开辟了新的视角。我们的研究以动态能力理论为基础,将 BDACs 确定为具有通过减少数据、分析和决策延迟来提高复原力潜力的动态能力,这些延迟被视为反应时间概念的核心要素,在破坏性供应链事件中尤为重要。
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引用次数: 0
Gender Budgeting: A Contextual Analysis of the Higher-Education Sector in Albania 将性别观点纳入预算编制:阿尔巴尼亚高等教育部门的背景分析
IF 3 Q2 MANAGEMENT Pub Date : 2024-08-17 DOI: 10.3390/admsci14080180
Brunilda Llaftiu, Ingrid Shuli
In this study, we chose to conduct a gender-based contextual analysis of research-performing organizations (RPOs) in the higher-education sector in Albania as a first step toward the implementation of gender budgeting (GB). Our rationale for conducting such a contextual analysis is the overarching need to achieve the European Commission’s strategic objectives regarding gender equality in research and innovation. To carry out this analysis, we used reports from She Figures to calculate dominant gender indicators; these reports were produced in collaboration with the statistics published by the Institute of Statistics of Albania. Our methodology is based on a mixed-methods approach that aims to better our understanding of the situation in Albania. The quantitative findings provided by our contextual analysis within academia were synthesized with qualitative findings resulting from a comparative analysis of the content of gender equality plans (GEPs) currently being implemented by thirteen universities in Albania. The results of our contextual analysis study show that even though women account for more than half of the total population of researchers at the national level, playing a significant role in research and innovation, we recommend that the government develop its first national GEP to counteract the inequality that persists in the career trajectories of women and men. GB represents an effective strategy for reducing gender inequality in this context. The supporting results of the content analysis indicate that the phenomenon of vertical segregation has been identified in the great majority of RPOs that have carried out gender-based contextual analyses; moreover, we observed the interaction of GB with GEPs within three such organizations’ approach to the gender-based allocation of finances.
在本研究中,我们选择对阿尔巴尼亚高等教育领域的研究执行组织(RPOs)进行基于性别的背景分析,作为实施性别预算(GB)的第一步。我们进行这种背景分析的理由是,实现欧盟委员会关于研究与创新中性别平等的战略目标是我们的首要任务。为了进行这项分析,我们使用了 "她数字 "的报告来计算主要的性别指标;这些报告是与阿尔巴 尼亚统计研究所发布的统计数据合作编写的。我们的方法以混合方法为基础,旨在更好地了解阿尔巴尼亚的情况。通过对阿尔巴尼亚 13 所大学目前正在实施的性别平等计划(GEP)的内容进行比较分析,我们将学术界背景分析得出的定量结果与定性结果进行了综合。我们的背景分析研究结果表明,尽管女性占全国研究人员总数的一半以上,并在研究和创新中 发挥着重要作用,但我们仍建议政府制定首个国家性别平等计划,以消除男女职业发展中持续存在 的不平等现象。在这种情况下,国标是减少性别不平等的有效战略。内容分析的支持性结果表明,在绝大多数进行了基于性别的背景分析的研究与专业组织中,都发现了纵向隔离现象;此外,我们还观察到,在三个此类组织基于性别的资金分配方法中,性别平等标准与性别平等计划相互作用。
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引用次数: 0
Conceptual Framework for Unlocking Customer Satisfaction Drivers in Digital Vendor-Managed Inventory Systems 揭示数字供应商管理库存系统中客户满意度驱动因素的概念框架
IF 3 Q2 MANAGEMENT Pub Date : 2024-08-16 DOI: 10.3390/admsci14080179
Aihie Osarenkhoe, Daniella Fjellström, Tove Gioeli, Anna Backer-Meurke
There are calls in the extant literature for further exploration into the factors influencing customer satisfaction in industrial vending solutions (IVS), a distinct vendor-managed inventory method. This study delves into these factors, identifying primary drivers of satisfaction, perceptions of service quality, and indicators of trust and commitment in B2B IVS. It examines how IVS execution impacts perceived service quality through in-depth semi-structured interviews with B2B customers, focusing on efficiency, user-friendliness, and timeliness as key satisfaction drivers. Trust in the customer–supplier relationship positively affects commitment to the supplier. Successful IVS implementation enhances inventory control, customer service, and cost management. Supply chain managers can use these insights to evaluate vending solutions. Future research could explore supplier perceptions of vendor-managed inventory (VMI) success and conduct larger quantitative studies. This study distinguishes itself by focusing on the primary drivers of customer satisfaction and the perception of service quality in B2B IVS environments. It offers a conceptual framework for managing customer satisfaction, product development, and marketing strategies in IVS, addressing a gap in the literature on IVS within VMI contexts.
现有文献呼吁进一步探讨影响工业自动售货机解决方案(IVS)客户满意度的因素,这是一种独特的供应商管理库存方法。本研究深入探讨了这些因素,确定了 B2B IVS 满意度的主要驱动因素、服务质量感知以及信任和承诺指标。通过对 B2B 客户进行深入的半结构式访谈,研究了 IVS 的执行如何影响服务质量感知,重点关注效率、用户友好性和及时性这些关键的满意度驱动因素。客户与供应商关系中的信任会对供应商的承诺产生积极影响。成功实施 IVS 系统可以加强库存控制、客户服务和成本管理。供应链经理可以利用这些见解来评估自动售货机解决方案。未来的研究可以探索供应商对供应商管理库存(VMI)成功的看法,并开展更大规模的定量研究。本研究与众不同之处在于,它侧重于 B2B IVS 环境中客户满意度和服务质量感知的主要驱动因素。它为在 IVS 中管理客户满意度、产品开发和营销策略提供了一个概念框架,填补了 VMI 环境下 IVS 文献的空白。
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引用次数: 0
Linking Psychological Capital to Organizational Commitment: The Moderating Role of Perceived Aversive Leadership of Employees in Angola 将心理资本与组织承诺联系起来:安哥拉员工感知到的消极领导的调节作用
IF 3 Q2 MANAGEMENT Pub Date : 2024-08-15 DOI: 10.3390/admsci14080177
Rosa Lutete Geremias, Miguel Pereira Lopes, Ana Maria Sotomayor
Organizational commitment is an indicator of organizational performance, regarding the attainment of competitive advantages. Knowing the factors that promote or inhibit organizational commitment fills a gap in the literature in the area of aversive leadership in Angola and reinforces the role of managers in promoting employees’ organizational commitment. This study aimed to analyze the moderating role of perceived aversive leadership in the relationship between psychological capital and organizational commitment. Although recent studies have indicated the negative effects of aversive leadership on organizational outcomes, the role of perceived aversive leadership on employees’ organizational commitment has not been tested. To this end, we applied a self-report questionnaire from 335 employees from different sectors of activity in Angola to examine this relationship. To analyze the results of the study, we used structural equation modeling. The results showed that the relevance of psychological capital in organizational commitment is highlighted when perceived aversive leadership is low. On the other hand, when perceived aversive leadership is high, employees will exhibit lower levels of organizational commitment. This study may influence the adoption of more sophisticated leadership selection techniques, based on behavioral and situational interviews, to ensure that professionals with aversive behaviors cannot hold positions of responsibility.
组织承诺是组织绩效的一个指标,关系到竞争优势的实现。了解促进或抑制组织承诺的因素,填补了安哥拉在厌恶型领导方面的文献空白,并强化了管理者在促进员工组织承诺方面的作用。本研究旨在分析感知厌恶型领导对心理资本与组织承诺之间关系的调节作用。尽管最近的研究表明厌恶型领导对组织结果有负面影响,但感知厌恶型领导对员工组织承诺的作用尚未得到检验。为此,我们对安哥拉不同行业的 335 名员工进行了自我报告问卷调查,以检验这种关系。为了分析研究结果,我们使用了结构方程模型。结果表明,当感知厌恶型领导程度较低时,心理资本与组织承诺的相关性就会凸显出来。另一方面,当感知厌恶型领导程度较高时,员工会表现出较低的组织承诺水平。这项研究可能会影响采用基于行为和情境访谈的更复杂的领导力甄选技术,以确保具有厌恶行为的专业人员不能担任负责任的职位。
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引用次数: 0
The Importance of International Volunteering for the Tourist Destination Image: Case Study in Barcelos (Portugal) 国际志愿服务对旅游目的地形象的重要性:巴塞罗斯(葡萄牙)案例研究
IF 3 Q2 MANAGEMENT Pub Date : 2024-08-15 DOI: 10.3390/admsci14080178
Ricardo Pacheco Coutinho, Bruno Barbosa Sousa, Vasco Ribeiro Santos
This research investigates the significant role of international volunteering, particularly through the European Solidarity Corps (ESC), in shaping the image of Barcelos as a tourist destination. The study specifically examines various volunteer programs in Barcelos, such as construction projects, teaching, and agricultural assistance. It focuses on the volunteers’ perceptions and motivations and on the impact of their experiences on the city’s touristic recognition. Using a mixed-methods approach, this research analyzes responses from electronic surveys with 92 former ESC volunteers and interviews with four local organizations that host these participants. The findings reveal that international volunteering through specific programs enhances Barcelos’ image as a welcoming, culturally rich, and civically engaged tourist destination. This research highlights the importance of integrating such initiatives into the city’s tourism management strategy, suggesting that such efforts can significantly enrich the tourist experience and the overall image of the destination. Furthermore, the study identifies areas for future research, including the need for a more in-depth analysis of the long-term impact of these volunteering activities on the local economy and cultural sustainability. The limitations of the study, such as the use of a convenience sample and the reliance on self-reported data, which may influence the results and their generalizability, are also discussed. In conclusion, this work provides valuable insights for tourism managers and policymakers, demonstrating how international volunteering can be a strategic component in enhancing the image of tourist destinations. Through careful and strategic management, Barcelos can continue to develop and promote its identity as a destination for solidarity tourism and cultural vibrancy.
本研究探讨了国际志愿服务,特别是通过欧洲团结队(ESC)开展的志愿服务在塑造巴 塞洛斯旅游目的地形象方面的重要作用。研究特别考察了巴塞罗斯的各种志愿服务项目,如建筑项目、教学和农业援助。研究的重点是志愿者的看法和动机,以及他们的经历对城市旅游知名度的影响。本研究采用混合方法,分析了对 92 名前 ESC 志愿者进行的电子调查以及对接待这些参与者的四个当地组织进行的访谈。研究结果表明,通过特定项目开展的国际志愿服务提升了巴塞罗斯作为一个热情好客、文化丰富、公民参与度高的旅游目的地的形象。这项研究强调了将此类活动纳入城市旅游管理战略的重要性,表明此类活动可以极大地丰富游客的旅游体验,提升旅游目的地的整体形象。此外,研究还指出了未来研究的领域,包括需要更深入地分析这些志愿服务活动对当地经济和文化可持续性的长期影响。此外,还讨论了研究的局限性,如使用便利样本和依赖自我报告数据,这可能会影响研究结果及其可推广性。总之,这项研究为旅游管理者和政策制定者提供了宝贵的见解,展示了国际志愿服务如何成为提升旅游目的地形象的战略组成部分。通过谨慎的战略管理,巴塞罗斯可以继续发展和推广其作为团结旅游和文化活力目的地的身份。
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引用次数: 0
The Effect of Motivation on the Behavioral Intention to Protect Industrial Techniques of High-Tech Firms’ Employees 动机对高科技企业员工保护工业技术行为意向的影响
IF 3 Q2 MANAGEMENT Pub Date : 2024-08-14 DOI: 10.3390/admsci14080176
Sangwoo Lee, Boyoung Kim, Ureta Vaquero Ivan
This study defines the intrinsic and extrinsic motivational factors that influence the prevention of industrial technology leakage by high-tech company employees. It also investigates how these factors affect the employees’ intention to prevent leakage. Based on the TPB (theory of planned behavior), this study analyzes the relationship between “attitude toward behavior”, “subjective norm”, and “perceived behavioral control”, which in turn influences the behavioral intention to prevent such leakage. Specifically, an online survey was conducted among office workers in South Korea’s high-tech industry. A total of 200 questionnaires were collected and analyzed. As the analysis results show, intrinsic motivation has a positive effect on attitude toward behavior, subjective norms, and perceived behavioral control. Extrinsic motivation has a positive effect on subjective norms and perceived behavioral control but a negative effect on attitudes toward behavior. This study also proved, based on the TPB, that the three variables impact the behavioral intention to prevent technology leakage. These results confirm that, in the high-tech sector, where employees are highly specialized and autonomous, technical security behaviors are primarily influenced by individual professional ethics and judgment rather than by organizational regulation or extrinsic motivation.
本研究界定了影响高科技公司员工防止工业技术泄漏的内在和外在激励因素。本研究还探讨了这些因素如何影响员工的防泄漏意向。本研究以 TPB(计划行为理论)为基础,分析了 "行为态度"、"主观规范 "和 "感知行为控制 "之间的关系,这些因素反过来又影响了防止泄漏的行为意向。具体而言,我们对韩国高科技行业的上班族进行了在线调查。共收集并分析了 200 份问卷。分析结果显示,内在动机对行为态度、主观规范和感知行为控制有积极影响。外在动机对主观规范和感知行为控制有积极影响,但对行为态度有消极影响。本研究还根据 TPB 证明了这三个变量对防止技术泄密行为意向的影响。这些结果证实,在员工高度专业化和自主化的高科技领域,技术安全行为主要受个人职业道德和判断的影响,而不是受组织规范或外在动机的影响。
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引用次数: 0
Sustainable Fashion Choices: Exploring European Consumer Motivations behind Second-Hand Clothing Purchases 可持续时尚选择:探索欧洲消费者购买二手服装的动机
IF 3 Q2 MANAGEMENT Pub Date : 2024-08-12 DOI: 10.3390/admsci14080174
Daniel Halicki, Piotr Zaborek, Grégoire Meylan
The second-hand clothing (SHC) market has seen dynamic expansion, driven by shifts in consumer attitudes. However, motivations underlying customer engagement in this market remain largely unexplored. Accordingly, this study investigates factors driving consumer sentiment towards buying used clothing. Data were collected in 2023 from a sample of 254 European consumers. The results show that positive attitudes towards SHC are associated with high levels of economic, hedonic (treasure hunting) and ethical motivations, while strong fashion interest and materialism seem to coincide with more negative evaluations of SHC. Interestingly, treasure hunting motivation emerged as the strongest driver of SHC attitudes, surpassing both economic and ethical motivations, which were similar in strength. However, mediation analysis revealed complex interaction patterns among the attitudinal variables, with the potential of reversing the direction of average regression weights for individuals as well as subgroups of customers. This study offers a more nuanced understanding of consumer behavior in the SHC market. It provides practical recommendations for the marketing strategies of SHC vendors, and lays the groundwork for future research in this area.
在消费观念转变的推动下,二手服装(SHC)市场蓬勃发展。然而,顾客参与这一市场的动机在很大程度上仍未得到探究。因此,本研究调查了驱动消费者购买二手服装情绪的因素。本研究于 2023 年收集了 254 位欧洲消费者的样本数据。研究结果表明,消费者对旧衣服的积极态度与高水平的经济、享乐(寻宝)和道德动机有关,而强烈的时尚兴趣和物质主义似乎与对旧衣服的负面评价相吻合。有趣的是,"寻宝 "动机是影响人们对小家电态度的最强驱动力,超过了经济动机和道德动机,而经济动机和道德动机的强度相近。然而,中介分析揭示了态度变量之间复杂的互动模式,有可能扭转个人和客户子群的平均回归权重方向。这项研究让我们对特困户市场的消费行为有了更细致的了解。它为特困户供应商的营销策略提供了实用建议,并为该领域的未来研究奠定了基础。
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引用次数: 0
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