Pub Date : 2021-03-31DOI: 10.21512/HUMANIORA.V12I1.6973
M. Wahidiyat
The research discussed the warm colors, such as yellow, orange, and red, as individual colors with a composition that could have a different impact on color connoisseurs depending on the background and context. The color was one design element that was rarely noticed but often used in everyday life. Color adds not only the beauty of an object but also the ability to manipulate the eyes and mind, often used to communicate without words. Using the right color at the right time and place could quickly send a message that was both fun and sad. The same color could mean different things in different cultural, social, economic, and political settings. Different cultures endowed color with different meanings depending on many things. As for color users, it was good to understand the effects of colors that were likely to occur to minimize the negative things. The research method applied was a qualitative narrative by collecting data from the literature, interviewing users and connoisseurs of color, observing, and analyzed. It is found that warm colors are often interpreted as bad things for some people in Jakarta, but they can also become symbols of courage and passion. It is hoped that these research results can be used as a rationale for making design work.
{"title":"Warm Colors, the Encouragement","authors":"M. Wahidiyat","doi":"10.21512/HUMANIORA.V12I1.6973","DOIUrl":"https://doi.org/10.21512/HUMANIORA.V12I1.6973","url":null,"abstract":"The research discussed the warm colors, such as yellow, orange, and red, as individual colors with a composition that could have a different impact on color connoisseurs depending on the background and context. The color was one design element that was rarely noticed but often used in everyday life. Color adds not only the beauty of an object but also the ability to manipulate the eyes and mind, often used to communicate without words. Using the right color at the right time and place could quickly send a message that was both fun and sad. The same color could mean different things in different cultural, social, economic, and political settings. Different cultures endowed color with different meanings depending on many things. As for color users, it was good to understand the effects of colors that were likely to occur to minimize the negative things. The research method applied was a qualitative narrative by collecting data from the literature, interviewing users and connoisseurs of color, observing, and analyzed. It is found that warm colors are often interpreted as bad things for some people in Jakarta, but they can also become symbols of courage and passion. It is hoped that these research results can be used as a rationale for making design work.","PeriodicalId":30545,"journal":{"name":"Humaniora","volume":"12 1","pages":"61-67"},"PeriodicalIF":0.0,"publicationDate":"2021-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45529798","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-30DOI: 10.21512/HUMANIORA.V12I1.6886
Faujiah, Marzuki
The aim of research was to form students’ ecological citizenship by using a nature-based learning model. Some problems of natural damage such as forest fires, landslides, and floods must be everyone’s concern and responsibility. Therefore, schools needed to prepare a generation who had a responsibility towards nature. The method applied in the research was a descriptive method, while data collection technique was done by means of literature study. Data analysis techniques were in-depth reading to find more accurate data. They were compiled using logical arguments based on the results of analysis. The results of research indicate that forming ecological citizenship in a school environment can be done with environmental knowledge, environmental skills, and environmental ethics. These three aspects can be obtained using a learning model that is in accordance with the basic competencies to be achieved. The learning model that brings students closer to nature is a nature-based learning model outside the classroom that is also adjusted to the basic competencies contained in the Pancasila and Citizenship Education subject. The three aspects of ecological citizenship formation in these schools can be implemented properly if they are socialized to teachers and students. The purpose of this socialization is that teachers can integrate environmental problems into lessons. In contrast, socialization to students is carried out in the hope that an attitude of loving the environment is formed.
{"title":"Nature-Based Learning Models for Ecological Citizension Formation in Schools","authors":"Faujiah, Marzuki","doi":"10.21512/HUMANIORA.V12I1.6886","DOIUrl":"https://doi.org/10.21512/HUMANIORA.V12I1.6886","url":null,"abstract":"The aim of research was to form students’ ecological citizenship by using a nature-based learning model. Some problems of natural damage such as forest fires, landslides, and floods must be everyone’s concern and responsibility. Therefore, schools needed to prepare a generation who had a responsibility towards nature. The method applied in the research was a descriptive method, while data collection technique was done by means of literature study. Data analysis techniques were in-depth reading to find more accurate data. They were compiled using logical arguments based on the results of analysis. The results of research indicate that forming ecological citizenship in a school environment can be done with environmental knowledge, environmental skills, and environmental ethics. These three aspects can be obtained using a learning model that is in accordance with the basic competencies to be achieved. The learning model that brings students closer to nature is a nature-based learning model outside the classroom that is also adjusted to the basic competencies contained in the Pancasila and Citizenship Education subject. The three aspects of ecological citizenship formation in these schools can be implemented properly if they are socialized to teachers and students. The purpose of this socialization is that teachers can integrate environmental problems into lessons. In contrast, socialization to students is carried out in the hope that an attitude of loving the environment is formed.","PeriodicalId":30545,"journal":{"name":"Humaniora","volume":"12 1","pages":"69-74"},"PeriodicalIF":0.0,"publicationDate":"2021-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67823850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-26DOI: 10.21512/HUMANIORA.V12I1.6918
A. Fajarwati, Lilawati Kurnia
This research aimed to explain Cembengan celebrations held at the Colomadu Sugar Factory, Karanganyar, which was built in 1861. This celebration was held every time the factory would start milled processing sugar cane into sugar. The word “cembeng” itself came from the Chinese word “Cengbeng”, which was a ritual to commemorate deceased ancestors. Cengbeng was held every April 5th by cleaning graves and placing food and prayer tools such as incense and candles. Meanwhile, the Cembengan tradition itself as a ritual also commemorated the ancestors, but its function had turned into a ritual to start the production process at a sugar factory. This ritual was considered important so that it was carried out continuously for hundreds of years in a Javanese industrial space. This ritual was also attended by Dutch officials when it was still under the control of the Dutch East Indies. This research investigated the intersection between space, capital, and culture, which formed an ‘invented tradition’. The method used was through historicity approach and analyzed the relationship between space and the formation of Cembengan tradition in the Colomadu sugar factory. The results show that the transcultural aspect no longer consults the origin but rather cultural practices that merge cultural boundaries.
{"title":"Transculturality through Industrial Space: Cembengan at the Colomadu Sugar Factory","authors":"A. Fajarwati, Lilawati Kurnia","doi":"10.21512/HUMANIORA.V12I1.6918","DOIUrl":"https://doi.org/10.21512/HUMANIORA.V12I1.6918","url":null,"abstract":"This research aimed to explain Cembengan celebrations held at the Colomadu Sugar Factory, Karanganyar, which was built in 1861. This celebration was held every time the factory would start milled processing sugar cane into sugar. The word “cembeng” itself came from the Chinese word “Cengbeng”, which was a ritual to commemorate deceased ancestors. Cengbeng was held every April 5th by cleaning graves and placing food and prayer tools such as incense and candles. Meanwhile, the Cembengan tradition itself as a ritual also commemorated the ancestors, but its function had turned into a ritual to start the production process at a sugar factory. This ritual was considered important so that it was carried out continuously for hundreds of years in a Javanese industrial space. This ritual was also attended by Dutch officials when it was still under the control of the Dutch East Indies. This research investigated the intersection between space, capital, and culture, which formed an ‘invented tradition’. The method used was through historicity approach and analyzed the relationship between space and the formation of Cembengan tradition in the Colomadu sugar factory. The results show that the transcultural aspect no longer consults the origin but rather cultural practices that merge cultural boundaries.","PeriodicalId":30545,"journal":{"name":"Humaniora","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43617140","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-26DOI: 10.21512/HUMANIORA.V12I1.6907
J. Luke, Monika Widyastuti Surtikanti, S. Sumarlam
There were two objectives of the research. The first was to analyze the word ‘scandal’ from textual analysis (micro-level) and sociocultural analysis (macro-level). To analyze the findings, the research made use of Norman Fairclough’s model as the basis of critical discourse analysis. The research was qualitative, which tended to use inductive as the approach. There were 23 informants who participated in the survey and the FGD. They were selected purposively based on their profession and the workplace areas. The data were the four of Fadli Zon’s tweets containing the word ‘scandal’ and its context, which was available in some online media. Research content based on the textual analysis (microanalysis) shows that the text structure is short and directly conveys Fadli Zon’s criticism or negative assumptions toward any policies of government issues. Besides, the macro analysis indicates Fadli Zon has a dominant power to utter the negative judgments toward the government regarding the position in the government structure as one of the leaders in the Indonesian House of Representative. Substantially, the use of specific terms’ scandal’ overall illustrates the negative opinions and indicating declining trust in the policymakers on certain governmental issues. The use of cynicism, sarcasm, and satire styles colors Fadli Zon’s tweets that are also accompanying the overused of ‘scandal’ word. The analysis based on the dimension of discourse practice (micro-level) indicates that using the word ‘scandal’ in Fadli Zon’s tweets is cynical according to the public opinions. The analysis based on the social-cultural practice dimension (macro-level) indicates that Fadli Zon is one Indonesian politician who is often opposed to the Indonesian government policies.
{"title":"\"Itu Sebuah Skandal\": Lexical and Sociocultural Interpretation in Critical Discourse Analysis of Fadli Zon's Tweet","authors":"J. Luke, Monika Widyastuti Surtikanti, S. Sumarlam","doi":"10.21512/HUMANIORA.V12I1.6907","DOIUrl":"https://doi.org/10.21512/HUMANIORA.V12I1.6907","url":null,"abstract":"There were two objectives of the research. The first was to analyze the word ‘scandal’ from textual analysis (micro-level) and sociocultural analysis (macro-level). To analyze the findings, the research made use of Norman Fairclough’s model as the basis of critical discourse analysis. The research was qualitative, which tended to use inductive as the approach. There were 23 informants who participated in the survey and the FGD. They were selected purposively based on their profession and the workplace areas. The data were the four of Fadli Zon’s tweets containing the word ‘scandal’ and its context, which was available in some online media. Research content based on the textual analysis (microanalysis) shows that the text structure is short and directly conveys Fadli Zon’s criticism or negative assumptions toward any policies of government issues. Besides, the macro analysis indicates Fadli Zon has a dominant power to utter the negative judgments toward the government regarding the position in the government structure as one of the leaders in the Indonesian House of Representative. Substantially, the use of specific terms’ scandal’ overall illustrates the negative opinions and indicating declining trust in the policymakers on certain governmental issues. The use of cynicism, sarcasm, and satire styles colors Fadli Zon’s tweets that are also accompanying the overused of ‘scandal’ word. The analysis based on the dimension of discourse practice (micro-level) indicates that using the word ‘scandal’ in Fadli Zon’s tweets is cynical according to the public opinions. The analysis based on the social-cultural practice dimension (macro-level) indicates that Fadli Zon is one Indonesian politician who is often opposed to the Indonesian government policies.","PeriodicalId":30545,"journal":{"name":"Humaniora","volume":"12 1","pages":"53-59"},"PeriodicalIF":0.0,"publicationDate":"2021-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46616767","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Despite being positioned as inferior by the colonial and patriarchal systems of the time, Indonesian women were involved in the resistance against Dutch colonization. Now recognized as national heroes, these women took part in the struggle by directly participating in fighting, or indirectly through social initiatives. Among them was Roehana Koeddoes, whose resistance is depicted in the short story, “Belenggu Emas”, by Iksaka Banu, wherein an indigenous woman from West Sumatra establishes a school dedicated to teaching women and a newspaper, Soenting Melajoe , published by and for women. This study aimed to represent Roehana Koeddoes’s resistance to Dutch colonialism in Banu’s story, using a qualitative method with a post-colonial theory approach. The results showed that Roehana Koeddoes’s resistance to Dutch colonialism was in the form of mimicry, hybridity, and ambivalence. The mimicry shown is the imitation of the colonial discourse regarding superiority of knowledge, education, ethics, and habits, as demonstrated by Roehana Koeddoes’ intellectual abilities in expressing her courage and opinion, through both her writings in the newspapers she owned and her activism as an educationalist and journalist, which inspired women across the Dutch East Indies, including Dutch women. Resistance in the form of hybridity occurs through spatial planning, which is indicated by the adoption of houses with Europeanstyle windows and the arrangement of living room corners that combine Eastern and Western cultures. Lastly, resistance in the form of ambivalence is shown by the attitude of the character, Roehana Koeddoes, who at equal times shows her eastern and western sides.
{"title":"Roehana Koeddoes’s Resistance to Dutch Colonialism in Belenggu Emas By Iksana Banu","authors":"R. Rahmayati","doi":"10.22146/JH.62578","DOIUrl":"https://doi.org/10.22146/JH.62578","url":null,"abstract":"Despite being positioned as inferior by the colonial and patriarchal systems of the time, Indonesian women were involved in the resistance against Dutch colonization. Now recognized as national heroes, these women took part in the struggle by directly participating in fighting, or indirectly through social initiatives. Among them was Roehana Koeddoes, whose resistance is depicted in the short story, “Belenggu Emas”, by Iksaka Banu, wherein an indigenous woman from West Sumatra establishes a school dedicated to teaching women and a newspaper, Soenting Melajoe , published by and for women. This study aimed to represent Roehana Koeddoes’s resistance to Dutch colonialism in Banu’s story, using a qualitative method with a post-colonial theory approach. The results showed that Roehana Koeddoes’s resistance to Dutch colonialism was in the form of mimicry, hybridity, and ambivalence. The mimicry shown is the imitation of the colonial discourse regarding superiority of knowledge, education, ethics, and habits, as demonstrated by Roehana Koeddoes’ intellectual abilities in expressing her courage and opinion, through both her writings in the newspapers she owned and her activism as an educationalist and journalist, which inspired women across the Dutch East Indies, including Dutch women. Resistance in the form of hybridity occurs through spatial planning, which is indicated by the adoption of houses with Europeanstyle windows and the arrangement of living room corners that combine Eastern and Western cultures. Lastly, resistance in the form of ambivalence is shown by the attitude of the character, Roehana Koeddoes, who at equal times shows her eastern and western sides.","PeriodicalId":30545,"journal":{"name":"Humaniora","volume":"33 1","pages":"81-91"},"PeriodicalIF":0.0,"publicationDate":"2021-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45167301","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In Indonesia, a power approach was operationalised in efforts to manage the coronavirus outbreak. In the six months since the spread of the virus began, what can be seen is that this approach has given rise to a behavioral paradox within the community. Tumulutous and clamorous measures were undertaken by the community in the first four months of the pandemic, where the rate of infection was still small. In the following months, when the rate of infection spiked, the community contrarily was as if it was inattentive and indifferent. This study analyzed this behavioral paradox through an analysis of the relation of power using ethnographic, internet, and historic data collected in the north Yogyakarta rural area. Ethnographic data were gathered using the autonomous ethnographic method, while other data were collected from chat groups and online news portals. Considering the gravity of the coronavirus, an alternative strategy is urgently needed. Hamlet closures must be selective, with clear timeframes and known outcomes. Such an approach is a micro lockdown, directed only at the environment and field of activity in which an infected resident is located and undergoing treatment, while life can go on as normal in the surrounding area, following health protocols. Further observations are needed to examine the effectiveness of this approach, as with other things emerging within the community.
{"title":"A Power Approach and the Coronavirus Pandemic in Yogyakarta","authors":"P. Semedi","doi":"10.22146/JH.62339","DOIUrl":"https://doi.org/10.22146/JH.62339","url":null,"abstract":"In Indonesia, a power approach was operationalised in efforts to manage the coronavirus outbreak. In the six months since the spread of the virus began, what can be seen is that this approach has given rise to a behavioral paradox within the community. Tumulutous and clamorous measures were undertaken by the community in the first four months of the pandemic, where the rate of infection was still small. In the following months, when the rate of infection spiked, the community contrarily was as if it was inattentive and indifferent. This study analyzed this behavioral paradox through an analysis of the relation of power using ethnographic, internet, and historic data collected in the north Yogyakarta rural area. Ethnographic data were gathered using the autonomous ethnographic method, while other data were collected from chat groups and online news portals. Considering the gravity of the coronavirus, an alternative strategy is urgently needed. Hamlet closures must be selective, with clear timeframes and known outcomes. Such an approach is a micro lockdown, directed only at the environment and field of activity in which an infected resident is located and undergoing treatment, while life can go on as normal in the surrounding area, following health protocols. Further observations are needed to examine the effectiveness of this approach, as with other things emerging within the community.","PeriodicalId":30545,"journal":{"name":"Humaniora","volume":"33 1","pages":"1-16"},"PeriodicalIF":0.0,"publicationDate":"2021-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41507154","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Halal tourism has attracted a lot of attention in contemporary tourism and hospitality research. However, only a few studies have been conducted to understand the emerging process and challenges in practising halal tourism in a specific geographic location. This article attempts to investigate the new emerging halal tourism that has been taking place in Aceh, post-tsunami 2004. This paper is based on the fieldwork conducted in 2016 and 2017 in Aceh applying interview and focus group discussion with the tour guides, tour agents, community, and local government. Moreover, additional online interviews were performed in 2020. By understanding the process, this article suggests that a new niche of ‘halal tourism’ can also be driven by the community needs rather than tourist’s market needs. Moreover, the implementation of halal tourism under the Sharia Law has been challenged by both internal and external factors. Internally, it is challenged by the risk of natural disaster, the possibility of political instability, and institutional certification problems. Meanwhile, externally, practising halal tourism is challenged by the misperceptions of Islam (Islamophobia) and marketing label.
{"title":"The Halal Tourism Trajectory: The Emergence and Challenges the Case of Aceh, Indonesia","authors":"Erda Rindrasih","doi":"10.22146/jh.63170","DOIUrl":"https://doi.org/10.22146/jh.63170","url":null,"abstract":"Halal tourism has attracted a lot of attention in contemporary tourism and hospitality research. However, only a few studies have been conducted to understand the emerging process and challenges in practising halal tourism in a specific geographic location. This article attempts to investigate the new emerging halal tourism that has been taking place in Aceh, post-tsunami 2004. This paper is based on the fieldwork conducted in 2016 and 2017 in Aceh applying interview and focus group discussion with the tour guides, tour agents, community, and local government. Moreover, additional online interviews were performed in 2020. By understanding the process, this article suggests that a new niche of ‘halal tourism’ can also be driven by the community needs rather than tourist’s market needs. Moreover, the implementation of halal tourism under the Sharia Law has been challenged by both internal and external factors. Internally, it is challenged by the risk of natural disaster, the possibility of political instability, and institutional certification problems. Meanwhile, externally, practising halal tourism is challenged by the misperceptions of Islam (Islamophobia) and marketing label. ","PeriodicalId":30545,"journal":{"name":"Humaniora","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68329893","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-10DOI: 10.21512/HUMANIORA.V12I1.6756
A. S. Patria, Nova Kristiana, Hendro Aryanto
This research aimed to determine how the representation of women in the poster of the comedy film Warkop DKI (Dono, Kasino, Indro) in 1980-1989 from a woman point of view. The involvement of women as models in the film poster media was not yet clear in terms of their roles; however, women could be used more as commodities of capitalism to reap profits. In the patriarchal rule, men were assumed to be created as culture-making in the other women were subordinated. This research used descriptive qualitative research methods by collecting data using documentation techniques. The collected data was reducted, presented, and concluded. Roland Barthes’ semiotic theory was used to analyze poster design elements that contained the exploitation of the female body. The research results find that (1) women in the film poster media are only subordinated to the poster to attract men, potential viewers. (2) Film posters show sexual exploitation and eroticism that is made into a high-selling and quite promising commodification.
{"title":"Woman Exploitation in Warkop DKI Poster Film","authors":"A. S. Patria, Nova Kristiana, Hendro Aryanto","doi":"10.21512/HUMANIORA.V12I1.6756","DOIUrl":"https://doi.org/10.21512/HUMANIORA.V12I1.6756","url":null,"abstract":"This research aimed to determine how the representation of women in the poster of the comedy film Warkop DKI (Dono, Kasino, Indro) in 1980-1989 from a woman point of view. The involvement of women as models in the film poster media was not yet clear in terms of their roles; however, women could be used more as commodities of capitalism to reap profits. In the patriarchal rule, men were assumed to be created as culture-making in the other women were subordinated. This research used descriptive qualitative research methods by collecting data using documentation techniques. The collected data was reducted, presented, and concluded. Roland Barthes’ semiotic theory was used to analyze poster design elements that contained the exploitation of the female body. The research results find that (1) women in the film poster media are only subordinated to the poster to attract men, potential viewers. (2) Film posters show sexual exploitation and eroticism that is made into a high-selling and quite promising commodification.","PeriodicalId":30545,"journal":{"name":"Humaniora","volume":"12 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42272604","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-10DOI: 10.21512/HUMANIORA.V12I1.6906
E. Rahayu, Devina Devina
The research aimed to identify senior lecturers’ experiences with online teaching during ERT (Emergency Remote Teaching). The ominous Covid-19 forced tertiary education institutions in Indonesia to employ ERT, both synchronous and asynchronous online teaching, from March 2020. Not all existing lecturers were professionally ready for this change, specifically senior lecturers who had been teaching for more than 25 years. These senior lecturers entered into unfamiliar territory as they had been experiencing the drastic transition to ERT. This transition could be viewed as a learning process as they went through certain learning mechanisms. The qualitative method was used to examine the learning mechanisms of senior lecturers who have been teaching during this ERT. This method was appropriate, as it allowed an understanding of lecturers’ experience in their professional growth. This case study examined five senior lecturers who have been teaching English as a Foreign Language at the university level for more than 25 years. Data analysis followed the procedures developed by Braun and Clarke. The research finds that each lecturer experiences learning mechanisms, including identification, coordination, reflection, and transformation. During the identification, they learn to understand the needs to adapt, adopt, and change. They also experience different kinds of unfamiliar events that have to be faced. They adapt to the unfamiliar situation during the phase of coordination through reading, joining webinars (web seminars), and mentoring during the coordination. Each of them reflects on the process of shifting boundaries of their competencies or knowledge from previously teaching offline to online. The last learning mechanism is the transformation that leads to profound changes after experiencing disruptions in the current workflow. Those multiple disruptions shape them in facing ERT.
{"title":"Senior Lecturers’ Learning Mechanisms During Emergency Remote Teaching at Binus University","authors":"E. Rahayu, Devina Devina","doi":"10.21512/HUMANIORA.V12I1.6906","DOIUrl":"https://doi.org/10.21512/HUMANIORA.V12I1.6906","url":null,"abstract":"The research aimed to identify senior lecturers’ experiences with online teaching during ERT (Emergency Remote Teaching). The ominous Covid-19 forced tertiary education institutions in Indonesia to employ ERT, both synchronous and asynchronous online teaching, from March 2020. Not all existing lecturers were professionally ready for this change, specifically senior lecturers who had been teaching for more than 25 years. These senior lecturers entered into unfamiliar territory as they had been experiencing the drastic transition to ERT. This transition could be viewed as a learning process as they went through certain learning mechanisms. The qualitative method was used to examine the learning mechanisms of senior lecturers who have been teaching during this ERT. This method was appropriate, as it allowed an understanding of lecturers’ experience in their professional growth. This case study examined five senior lecturers who have been teaching English as a Foreign Language at the university level for more than 25 years. Data analysis followed the procedures developed by Braun and Clarke. The research finds that each lecturer experiences learning mechanisms, including identification, coordination, reflection, and transformation. During the identification, they learn to understand the needs to adapt, adopt, and change. They also experience different kinds of unfamiliar events that have to be faced. They adapt to the unfamiliar situation during the phase of coordination through reading, joining webinars (web seminars), and mentoring during the coordination. Each of them reflects on the process of shifting boundaries of their competencies or knowledge from previously teaching offline to online. The last learning mechanism is the transformation that leads to profound changes after experiencing disruptions in the current workflow. Those multiple disruptions shape them in facing ERT.","PeriodicalId":30545,"journal":{"name":"Humaniora","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41958454","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-10DOI: 10.21512/HUMANIORA.V12I1.6786
Ayuphita Tiara Silalahi
The research analyzed the role of Instagram influencers, especially those who fell into the category of micro-influencers, and the impacts they generated through effective communication strategy in promoting local brands in Indonesia. The exploratory study adopted a qualitative research design by collecting primary data through in-depth interviews with selected micro-influencers, local brands marketers, and an Influencer marketing strategist. While secondary data was gathered from both offline and online available documented literatures. Results were then categorized using Creswell’s six-stage analysis method in order to produced themes. Findings show that Instagram is a preferred social media platform in Indonesia for local companies to promote their brands by selecting micro-influencers as part of the communication strategy. Four distinctive characteristics outline the themes of Instagram micro-influencer that are seen as primary factors for the brands to utilize in ensuring effective brands’ communication strategy. The research concludes that different methods of delivering a brand’s messages can be utilized to achieve the brand’s communication goals and the high intensity of engagement between the influencer and their followers is the core strength for the success of the communication activity. This is a quality seeks by both brands and influencer agencies to ensure successful brands’ communication strategy.
{"title":"Micro-Influencer Celebrity’s Communication Strategy in Brand Promotion","authors":"Ayuphita Tiara Silalahi","doi":"10.21512/HUMANIORA.V12I1.6786","DOIUrl":"https://doi.org/10.21512/HUMANIORA.V12I1.6786","url":null,"abstract":"The research analyzed the role of Instagram influencers, especially those who fell into the category of micro-influencers, and the impacts they generated through effective communication strategy in promoting local brands in Indonesia. The exploratory study adopted a qualitative research design by collecting primary data through in-depth interviews with selected micro-influencers, local brands marketers, and an Influencer marketing strategist. While secondary data was gathered from both offline and online available documented literatures. Results were then categorized using Creswell’s six-stage analysis method in order to produced themes. Findings show that Instagram is a preferred social media platform in Indonesia for local companies to promote their brands by selecting micro-influencers as part of the communication strategy. Four distinctive characteristics outline the themes of Instagram micro-influencer that are seen as primary factors for the brands to utilize in ensuring effective brands’ communication strategy. The research concludes that different methods of delivering a brand’s messages can be utilized to achieve the brand’s communication goals and the high intensity of engagement between the influencer and their followers is the core strength for the success of the communication activity. This is a quality seeks by both brands and influencer agencies to ensure successful brands’ communication strategy.","PeriodicalId":30545,"journal":{"name":"Humaniora","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44541921","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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