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THE IMPACT OF CUSTOMER SATISFACTION WITH E-COMMERCE SYSTEM 顾客满意度对电子商务系统的影响
Pub Date : 2022-12-15 DOI: 10.24818/beman/2022.12.4-05
Nelsi Wisna, Rashwhysnoe Boing Kotjoprayudi, Asti Widayant, Renny Sukawati
The pandemic condition can change the pattern of online shopping behavior in Indonesia. This change in shopping behavior causes the level of visits for each e-commerce in Indonesia to increase. With a high number of visitors, of course, this e-commerce has a quality information system and quality information that greatly affects customer satisfaction. This study can explain that the quality of information systems used by e-commerce affects customer satisfaction, the quality of information produced by e-commerce affects customer satisfaction and the quality of information systems also affects the quality of information produced. Data collecting through a questionnaire and the data processing using SEM PLS.
疫情可能会改变印尼网上购物行为的模式。这种购物行为的变化导致印度尼西亚每个电子商务的访问量增加。当然,这个电子商务有一个高质量的信息系统,高质量的信息对顾客满意度有很大的影响。本研究可以解释电子商务所使用的信息系统的质量影响顾客满意度,电子商务所产生的信息质量影响顾客满意度,信息系统的质量也影响所产生的信息质量。通过问卷调查收集数据,并使用SEM PLS对数据进行处理。
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引用次数: 0
IMPACT OF HUMOROUS NARRATIVE ONLINE ADVERTISING ON ATTITUDE TOWARD ADVERTISING: THE MODERATING ROLE OF ADs INVOLVEMENT 网络幽默叙事广告对广告态度的影响:广告参与的调节作用
Pub Date : 2022-12-15 DOI: 10.24818/beman/2022.12.4-06
Nindria Untarini, Anik Lestari Andjarwati, Y. Artanti, W. Widyastuti, Monika Tiarawati
Advertising is one way for a business to reach more buyers. Utilizing stories in advertisements as an effective marketing communication tool for engaging audience emotions and building a strong relationship between brands and consumers. Through narrative online advertising, it can reach wider consumers, lower advertising costs, and target specific consumers. The purpose of this study is to empirically examine the effect of humorous narrative online advertising on attitudes to advertising and the moderating role of advertising involvement in the relationship between the two. Using quantitative method, data collected through a survey of 170 students were analyzed by MRA (moderation regression analysis) with SPSS. This study found that advertising vividness, advertising entertainment, advertising self-referencing, and advertising interactivity affected attitudes to advertising. And advertising involvement weakens the relationship between advertising vividness, self-referencing ad, interactive ad to attitude to advertising, except for entertaining ad. The limitations and implications based on the findings to demonstrate the importance of humorous narrative online advertising in encouraging advertising involvement and attitude to advertising are also discussed in this study.
广告是企业接触更多买家的一种方式。利用广告中的故事作为有效的营销传播工具,吸引受众的情感,建立品牌与消费者之间的牢固关系。通过叙事网络广告,可以覆盖更广泛的消费者,降低广告成本,并针对特定的消费者。本研究的目的是实证检验幽默叙事网络广告对广告态度的影响,以及广告介入在两者关系中的调节作用。采用定量方法,对170名学生进行问卷调查,采用SPSS软件进行适度回归分析(MRA)。本研究发现,广告的生动性、广告的娱乐性、广告的自述性和广告的互动性影响着人们对广告的态度。广告介入弱化了广告生动性、自述性广告、互动性广告与广告态度的关系,但娱乐性广告除外。本研究还讨论了幽默叙事网络广告在鼓励广告参与和广告态度方面的重要性的局限性和启示。
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引用次数: 1
THE EXTENT OF WOMEN’S ACCESS TO CUSTOMARY LAND TITLES IN MBOZI DISTRICT, IN SONGWE REGION, TANZANIA 坦桑尼亚松圭地区姆博齐区妇女获得传统土地所有权的程度
Pub Date : 2022-12-15 DOI: 10.24818/beman/2022.12.4-07
Flora Hasunga, Fauzia Mohamed, C. Awinia
Access to land is a crucial factor affecting women’s socio-economic status, security, and overall well-being as has increasingly been acknowledged on a global scale in recent years. However, the access and ownership of land by women in sub-Saharan Africa are continually debated, especially in terms of exclusion. The study assessed the extent of women access to customary land titles (CLTs) in Mbozi District, Songwe Region, Tanzania. A crosssectional research design was used in the study alongside non-probability sampling to purposively select 8 villages. Snowball sampling was used to select 290 women beneficiaries 0f CLTs in each village for the study. Primary data collection involved a survey questionnaire, in depth interviews, and focus group discussions. Content analysis was used to assess verbal and written information to get an interpretation of their meaning. The Statistical Package for Social Science (V. 20) was used in the analysis of the quantitative data and summary of the responses into frequencies and percentages. In general, the access of women to CLTs seemed to be on an upward trend in the study areas as acknowledged by 85.6% of the study participants. However, the control of land resources was still dominated by men in most cases. Decision-making by the women of their lands was also on an upward trajectory. Nevertheless, patriarchal domination and customary laws still affected women’s access to CLTs. The present findings are relevant for land governance in Tanzania and other parts of SSA because they evoke the voices of the marginalized gender on land ownership matters.
获得土地是影响妇女社会经济地位、安全和整体福祉的一个关键因素,近年来全球范围内越来越认识到这一点。然而,撒哈拉以南非洲妇女获得土地和拥有土地的问题一直存在争议,特别是在排斥方面。该研究评估了坦桑尼亚松圭地区姆博齐区妇女获得传统土地所有权的程度。本研究采用横断面研究设计,结合非概率抽样,有针对性地选择了8个村庄。采用雪球抽样法,在每个村庄选择290名CLT的女性受益人进行研究。主要数据收集包括调查问卷、深度访谈和焦点小组讨论。内容分析用于评估口头和书面信息,以获得对其含义的解释。社会科学统计资料包(V.20)用于分析定量数据,并将答复汇总为频率和百分比。总的来说,85.6%的研究参与者承认,在研究领域,女性获得CLT的机会似乎呈上升趋势。然而,在大多数情况下,对土地资源的控制仍然由男子主导。本国妇女的决策也在上升。尽管如此,父权制统治和习惯法仍然影响妇女获得CLT的机会。本研究结果与坦桑尼亚和SSA其他地区的土地治理有关,因为它们唤起了边缘化性别在土地所有权问题上的声音。
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引用次数: 0
CUSTOMER AWARENESS LEVEL OF COFFEE PRICE FLUCTUATIONS 顾客对咖啡价格波动的认知水平
Pub Date : 2022-12-15 DOI: 10.24818/beman/2022.12.4-02
Catinca-Elena Ionescu, Mattia Meggiolaro
Based on what we have witnessed in the last two years from several uncontrollable factors, such as natural disasters, disease pandemics and wars, it is worth exploring the potential rising prices of coffee-based products in the future. This research aims to find out people’s perceptions about the actual prices of coffee and their reasoning for their continuous financial contribution to the coffee-based industry. It is also looking for solutions regarding a suitable increase in the price range to maintain customer interest in coffee-based products in the Romanian market. Presuming that the target customers have already noticed the change in prices, different data-gathering methods come into effect to determine the level of awareness that a regular customer has regarding said price fluctuations. This will aid in providing answers to our research problem: How much can the prices be increased before profits drop significantly? The research sample consisted of 22 international people and the data found was processed to obtain the best accuracy of the results, in SPSS.
根据我们在过去两年中从自然灾害、疾病流行病和战争等几个不可控因素中看到的情况,值得探索咖啡产品未来价格的潜在上涨。这项研究旨在了解人们对咖啡实际价格的看法,以及他们对咖啡行业持续财政贡献的原因。它还在寻找适当提高价格范围的解决方案,以保持客户对罗马尼亚市场咖啡产品的兴趣。假设目标客户已经注意到价格的变化,不同的数据收集方法开始生效,以确定老客户对所述价格波动的认识程度。这将有助于回答我们的研究问题:在利润大幅下降之前,价格可以提高多少?研究样本由22名国际人士组成,并在SPSS中对发现的数据进行处理,以获得最佳准确性的结果。
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引用次数: 0
DOWNSIZING AND ORGANIZATIONAL PERFORMANCE IN THE ERA OF DISRUPTION AND DIGITALIZATION ON OIL AND GAS SERVICE PROVIDER IN THE UPSTREAM SECTOR OF PT. HALLIBURTON INDONESIA AND MALAYSIA 哈里伯顿公司印度尼西亚和马来西亚上游部门油气服务提供商在颠覆和数字化时代的精简和组织绩效
Pub Date : 2022-10-15 DOI: 10.24818/beman/2022.s.i.3-02
Yunita Devi Rahmawati, Siwi Dyah Ratnasari
The Corona virus, also known as COVID-19, has had a significant impact on several elements in the period of disruption. Digitization enables businesses, industries, and individuals to share information, ideas, expertise, goods, and services while also transforming the workplace into a digital environment. As a result, a number of organizations downsize in order to increase organizational performance, as well as pay attention to the effectiveness of existing leadership in order to assess an organization's level of performance. The goal of this study was to see how downsizing affects organizational performance in the age of disruption and digitalization, as mediated by leadership effectiveness. The participants in this study were 85 PT. Halliburton Indonesia managers (52 persons) and 33 PT. Halliburton Malaysia managers (33 persons). Respondents were given questionnaires to complete, which were used to gather data for the study. The data was analyzed using Smart PLS. The findings revealed that downsizing had a positive and significant impact on leadership effectiveness, a positive and significant impact on organizational performance, a positive and significant impact on leadership effectiveness, and a positive and significant impact on organizational performance via leadership effectiveness as a mediator.
冠状病毒,也被称为COVID-19,在中断期间对几个因素产生了重大影响。数字化使企业、行业和个人能够共享信息、想法、专业知识、商品和服务,同时也将工作场所转变为数字化环境。因此,一些组织缩小规模,以提高组织绩效,以及关注现有领导的有效性,以评估一个组织的绩效水平。本研究的目的是了解在颠覆性和数字化时代,裁员是如何影响组织绩效的,并以领导效率为中介。本研究的参与者为85名PT. Halliburton印度尼西亚经理(52人)和33名PT. Halliburton马来西亚经理(33人)。受访者被要求完成问卷,这些问卷用于收集研究数据。采用Smart PLS对数据进行分析,结果表明:裁员对领导效能有正向显著影响,对组织绩效有正向显著影响,对领导效能有正向显著影响,并通过领导效能作为中介对组织绩效有正向显著影响。
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引用次数: 0
IMPLICATIONS OF INFORMATION AND COMMUNICATION TECHNOLOGIES (ICT) ON SOCIAL ENTREPRENEURSHIP IN LAGOS STATE 信息通信技术对拉戈斯州社会创业的影响
Pub Date : 2022-10-15 DOI: 10.24818/beman/2022.s.i.3-03
N. Lawal, D. Morakinyo, L. Olawoyin, R. Ojokuku
Promoting social responsibility through social entrepreneurship has become the key issue in the modern-day business world. Information and Communication Technologies (ICT) inclined education has remained the key driver of knowledge required for social entrepreneurship knowledge and skills and its link need x-rayed further. This study therefore examined the implication of ICT on social entrepreneurship education to show the impact it has on social responsibility function of businesses in Lagos state. The study employed survey research design and data was gathered through the primary source with questionnaire circulated 200 respondents purposively selected amongst social entrepreneurially inclined organizations. Pearson Correlation technique was used to analyze responses gathered from the respondents. Findings from the study revealed that introduction of E-learning in the process of skill acquisition and efficient utilization of E-business impact social entrepreneurship at r = 0.886 ≤ 0,005 and r = 0.541 ≤ 0,005 respectively. The study from the forgoing recommends that adequate and effective application of Information and Communication Technologies (ICT) in the process of knowledge delivery among social entrepreneurs should be encouraged with a view to improving the standard of living of the populace through increasing social responsibility focus of business organizations.
通过社会创业促进社会责任已成为现代商业世界的关键问题。倾向于信息和通信技术的教育仍然是社会创业知识和技能所需知识的关键驱动力,需要进一步研究其联系。因此,本研究考察了信息和通信技术对社会创业教育的影响,以显示其对拉各斯州企业社会责任职能的影响。该研究采用了调查研究设计,数据是通过主要来源收集的,问卷分发了200名受访者,目的是从有创业倾向的社会组织中选择。Pearson相关技术用于分析从受访者那里收集的回复。研究结果表明,在技能获取过程中引入电子学习和有效利用电子商务对社会创业的影响分别为r=0.886≤0005和r=0.541≤0005。上述研究建议,应鼓励在社会企业家提供知识的过程中充分有效地应用信息和通信技术,以通过提高商业组织的社会责任重点来提高民众的生活水平。
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引用次数: 0
ASSESSMENT OF DIFFERRENT RISK EVENTS UNDER A COMMON PLATFORM 通用平台下不同风险事件的评估
Pub Date : 2022-10-15 DOI: 10.24818/beman/2022.s.i.3-05
Dragoș Danțiș, Ana Gabriela Anuțoiu
The authors desired to approach inside this study possible risks emerging in different areas of research, like environment and finance. As the ranges of investigation are quite different, the writers have tried to find a common driver in the construction of the message. This has been achieved, by addressing to a shared hierarchical level, under the pyramid of Maslow, the second one linked to safety and security needs. Through the examples provided will be shown that even if the areas of research are different, the risks emerging are linked to infrastructure and / or technological innovation and are impacting on the safety and security areas. Collection of the data has been done through interrogation of dedicated open-source information specific to each field of research, legislation or addressing to specialized reports for the technical findings. Through the examples provided the research will show there may be relevant risks emerging in environment area, when meeting with brown bears or in finance, when facing threats linked to cybercrime and cybersecurity. Readers of this article should understand, that risks may occur based on a probability scale and on the appetite for risk of each one of them. In case of manifestation, the level of research and preparation for that particular case of each person or organization may influence on the impact measure and on the outcomes.
作者希望在这项研究中探讨环境和金融等不同研究领域可能出现的风险。由于调查范围大不相同,作者试图在信息的构建中找到一个共同的驱动因素。这是通过在马斯洛金字塔下解决共同的层级问题实现的,马斯洛金字塔是与安全和安保需求相关的第二个金字塔。通过提供的例子将表明,即使研究领域不同,出现的风险也与基础设施和/或技术创新有关,并对安全和安保领域产生影响。数据的收集是通过询问每个研究领域、立法领域的专用开源信息或针对技术发现的专门报告进行的。通过提供的例子,研究将表明,在环境领域,当与棕熊会面时,或在金融领域,当面临与网络犯罪和网络安全相关的威胁时,可能会出现相关风险。这篇文章的读者应该明白,风险的发生可能基于概率表和每个人的风险偏好。在表现形式的情况下,每个人或组织对该特定案例的研究和准备水平可能会影响影响影响衡量和结果。
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引用次数: 0
DIGITAL TRANSFORMATION AND SUSTAINABLE ENTREPRENUERSHIP IN FOOD SUPPLY CHAIN 食品供应链中的数字化转型和可持续创业
Pub Date : 2022-10-15 DOI: 10.24818/beman/2022.s.i.3-04
C. Negrutiu
Food logistics is a critical sub-category, with major implications for society, in which tech entrepreneurs can bring a significant paradigm shift. We will investigate these changes through the concept of green entrepreneurship and by briefly describing the EU strategy called Farm to Fork. In order to demonstrate that the change is already happening, we will present a case study featuring a tech start-up from Romania. The company is a successful application of sustainable entrepreneurship in the logistics and supply chain area and a practical exemplification of the Farm to Fork strategy.
食品物流是一个关键的子类别,对社会有重大影响,科技企业家可以在其中带来重大的范式转变。我们将通过绿色创业的概念,并简要描述名为“农场到叉子”的欧盟战略,来调查这些变化。为了证明这种变化已经发生,我们将以罗马尼亚的一家科技初创企业为例进行案例研究。该公司是可持续创业在物流和供应链领域的成功应用,也是从农场到餐桌战略的实际体现。
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引用次数: 1
THE IMPORTANCE OF IMPLEMENTING INTEGRATED INFORMATION SYSTEMS IN HOSPITALS 医院实施综合信息系统的重要性
Pub Date : 2022-10-15 DOI: 10.24818/beman/2022.s.i.3-01
Yasmin A. Mobasher
Integrated information systems are a fundamental component of companies' activity. The existence of such a system allows a much more correct management of the company's resources, streamlining operations and thus bringing a substantial competitive advantage to those who use it. Health is a vast and complex field in which computerization is useful and necessary in both the public and private areas. In the field of health, hospitals that use such integrated information systems can cover the management of the entire activity, from supply, to the management of patients, staff, tests and procedures or the reporting of diagnoses to insurance companies. The desired end result of the introduction of electronic services in health consists in increasing the quality of services and decreasing the costs of these services, for all those involved: patients, healthcare professionals, medical institutions or insurance companies. This paper aims to analyze the importance of implementing an integrated information system in hospitals from theoretical point of view. It presents the particularities of integrated computer systems for hospitals and it details the components of a hospital integrated system as a useful tool for improving the patient care process and reducing costs in these uncertain times.
综合信息系统是公司活动的基本组成部分。这样一个系统的存在可以更正确地管理公司的资源,简化运营,从而为使用它的人带来巨大的竞争优势。健康是一个庞大而复杂的领域,计算机化在公共和私人领域都是有用和必要的。在卫生领域,使用这种综合信息系统的医院可以涵盖整个活动的管理,从供应到患者、工作人员、检测和程序的管理,或向保险公司报告诊断。在卫生领域引入电子服务的预期最终结果是提高服务质量,降低这些服务的成本,惠及所有相关人员:患者、医疗保健专业人员、医疗机构或保险公司。本文旨在从理论角度分析医院实施综合信息系统的重要性。它介绍了医院集成计算机系统的特殊性,并详细说明了医院集成系统的组成部分,作为在这些不确定时期改进患者护理流程和降低成本的有用工具。
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引用次数: 0
THE IMPORTANCE OF PERFORMANCE AUDIT AND RISK FORECASTING 绩效审计与风险预测的重要性
Pub Date : 2022-09-15 DOI: 10.24818/beman/2022.12.3-03
Alice Stefanescu, Monica Triculescu
Effective business operations are the result of correct implementation and coordination of resources for the pursuit of business objectives. Organizations exist to reach a goal, and the processes are designed for this purpose. These processes are in turn staffed by people whose number and set of skills contribute to the fulfillment and are assisted by technology or machines. As a result, success is the outcome of proper planning and effective alignment of people, processes and technology. This article highlights the necessary steps, thought processes and risks involved in running a successful organization, and all the aspects included in the concept of “performance”.
有效的企业运营是为追求企业目标而正确实施和协调资源的结果。组织的存在是为了达到一个目标,过程就是为此目的而设计的。这些流程依次由员工组成,他们的数量和技能有助于实现,并由技术或机器辅助。因此,成功是适当的计划和人员、流程和技术的有效结合的结果。本文重点介绍了运行一个成功的组织所涉及的必要步骤、思维过程和风险,以及“性能”概念所包含的所有方面。
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引用次数: 0
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Business Excellence and Management
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