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Germans' attitudes toward the microbial protein Solein® and willingness to consume it – The effect of information-based framing 德国人对微生物蛋白Solein®的态度和消费意愿--信息框架的影响
IF 5.3 1区 农林科学 Q1 Nursing Pub Date : 2024-02-10 DOI: 10.1016/j.foodqual.2024.105132
Lena Szczepanski , Sharon Sass , Christina Olding, Jacqueline Dupont, Florian Fiebelkorn

Microbial protein obtained by cultivating hydrogen-oxidizing bacteria may provide a more sustainable alternative to conventional meat. The present study investigates the attitudes of the German population (N = 642) toward the microbial protein Solein® as a meat alternative and their willingness to consume it. In addition, the influence of selected nutritional and environmental psychological variables (Food [Technology] Neophobia, Perceived Consumer Effectiveness, Green Consumption Values) on Germans’ attitudes toward Solein® as a meat alternative and willingness to consume is analyzed. The study also examines whether framing, consisting of information on health benefits, environmental benefits, or technical aspects of Solein® production, affects Germans' attitudes toward Solein® as a meat alternative and their willingness to consume it. For this purpose, participants were assigned to one of three framing groups: health, environmental, or technical. The results show that Germans’ attitudes toward Solein® as a meat alternative were neutral, with a positive tendency. Participants perceived Solein® as modern, sustainable, and environmentally friendly, but also as artificial, exotic, and rather expensive. Germans’ willingness to consume Solein® as a meat alternative was neutral. Hierarchical multiple regression revealed that attitudes toward Solein® as a meat alternative were the strongest predictor for willingness to consume it. The three different information-based framings affected neither attitudes toward Solein® as a meat alternative nor the willingness to consume it. However, participants in the health and environmental framing groups had more positive attitudes toward Solein® than the control group and were also more likely to be willing to consume Solein® than the control group. A tendency toward a positive effect for these two framings was thus recognizable. Suggestions for using the findings of this study in the design of marketing strategies are presented.

通过培养氢氧化细菌获得的微生物蛋白质可能会成为传统肉类的一种更具可持续性的替代品。本研究调查了德国人(N = 642)对微生物蛋白质 Solein® 作为肉类替代品的态度及其消费意愿。此外,还分析了选定的营养和环境心理变量(食品[技术]恐新症、感知消费效果、绿色消费价值观)对德国人将 Solein® 作为肉类替代品的态度和消费意愿的影响。研究还探讨了由健康益处、环境益处或 Solein® 生产技术方面的信息组成的框架是否会影响德国人对 Solein® 作为肉类替代品的态度及其消费意愿。为此,参与者被分配到三个框架组之一:健康组、环境组或技术组。结果显示,德国人对 Solein® 作为肉类替代品的态度是中性的,有积极的倾向。参与者认为 Solein® 是现代的、可持续的和环保的,但也认为它是人工的、奇特的和相当昂贵的。德国人消费 Solein® 作为肉类替代品的意愿呈中性。层次多元回归法显示,对 Solein® 作为肉类替代品的态度是消费意愿的最强预测因素。三种不同的信息框架既不影响对 Solein® 作为肉类替代品的态度,也不影响消费意愿。然而,与对照组相比,健康和环境框架组的参与者对 Solein® 的态度更积极,也更愿意食用 Solein®。由此可见,这两种构思具有积极的效果。本研究还提出了在设计营销策略时利用本研究结果的建议。
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引用次数: 0
Consumers’ attachment to meat: Association between sensory properties and preferences for plant-based meat alternatives 消费者对肉类的依恋:感官特性与植物肉替代品偏好之间的关联
IF 5.3 1区 农林科学 Q1 Nursing Pub Date : 2024-02-08 DOI: 10.1016/j.foodqual.2024.105134
Ansung Kim , Åsa Öström , Mihaela Mihnea , Jun Niimi

For the sake of both the environment and human health, it is necessary to reduce meat consumption. However, increased consumer adoption of plant-based meat alternatives (PBMAs) will only occur when such products are attractive. PBMAs with meat-like sensory attributes and those that can be cooked similarly to meat are known to be preferred, but the preference for meat-likeness varies depending on the consumer’s attitude towards meat. This study determined the relationship between consumers’ level of meat attachment (MA) on their sensory perceptions of and preference for commercial PBMAs, and their drivers of liking. MA was measured by the Meat Attachment Questionnaire (MAQ); consumers with either low or high MA (LMA and HMA, respectively) were invited to participate in the study (n = 99). The sensory characteristics of seven PBMAs were evaluated using a rate-all-that-apply (RATA) questionnaire, along with an ideal profile and product hedonics. Consumers with LMA had significantly higher overall, aroma, and taste liking, compared with consumers with HMA. Both LMA and HMA consumers similarly discriminated among the sensory properties of PBMAs and the ideal profile. Nevertheless, a further adapted penalty analysis showed subtle differences in consumers’ penalisation of sensory attributes depending on MA level. These findings could be used for future research and the development of PBMAs based on consumers’ MA; they could also be extended for application in a meal context where the PBMAs are consumed.

为了环境和人类健康,有必要减少肉类消费。然而,只有当植物性肉类替代品(PBMAs)具有吸引力时,消费者才会更多地采用这种产品。众所周知,具有类似肉类的感官属性以及烹饪方法与肉类相似的植物基肉类替代品会受到青睐,但消费者对肉类相似性的偏好因其对肉类的态度而异。本研究确定了消费者对肉类的依恋程度(MA)与他们对商用 PBMA 的感官认知和偏好之间的关系,以及他们喜欢的驱动因素。肉类依恋程度通过肉类依恋程度问卷(MAQ)进行测量;低或高肉类依恋程度(分别为 LMA 和 HMA)的消费者被邀请参与研究(n = 99)。使用 "适用率"(RATA)问卷对七种 PBMA 的感官特性进行了评估,同时还对理想概况和产品享乐性进行了评估。与 HMA 消费者相比,LMA 消费者在总体、香气和口味方面的喜好程度明显更高。LMA 和 HMA 消费者对 PBMA 的感官特性和理想特征的辨别能力相似。然而,进一步的惩罚分析表明,消费者对感官属性的惩罚因 MA 水平的不同而存在细微差别。这些研究结果可用于未来的研究和基于消费者 MA 的 PBMA 的开发;也可将其扩展应用于食用 PBMA 的膳食环境中。
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引用次数: 0
“We Chinese just want meat!” An analysis of Chinese netizens’ reactions to vegetarian advocacy "我们中国人就是要吃肉!"中国网民对素食主张的反应分析
IF 5.3 1区 农林科学 Q1 Nursing Pub Date : 2024-02-07 DOI: 10.1016/j.foodqual.2024.105128
Guojun Zeng, Zheng Chen, Shuru Zhong

The shift to a vegetarian diet has multiple benefits, including the promotion of public health, sustainability, and animal welfare. Despite these advantages, vegetarian food choices often provoke controversy, particularly on social media platforms. On International Vegetarian Day 2021, renowned Chinese actress Zhang Jingchu endorsed a documentary titled “Vegetarian” on Weibo, igniting widespread discussion among Chinese netizens. Considering China’s deep cultural and practical roots in vegetarianism, the predominantly negative response to the documentary was surprising. This study employs frame analysis to dissect the portrayal of vegetarianism in the documentary, utilizing topic modeling based on Latent Dirichlet Allocation and sentiment analysis to examine over 26,000 related comments. Our findings indicate that the documentary predominantly utilizes health and ethical frames to represent vegetarianism, with a greater emphasis on ethical considerations. Topic modeling of the comments uncovered 14 topics that reflect netizens’ dissatisfaction with various facets of the vegetarian advocacy presented in the documentary. Moreover, the comments reveal three primary strategies netizens use to justify meat consumption and alleviate cognitive dissonance: rationalization of meat eating, skepticism towards vegetarianism, and resistance to the advocacy message of “Vegetarian”. The results imply that for vegetarian advocacy to be more effective, it should align with local everyday concerns, food culture, and the current stage of social development.

转向素食有多种好处,包括促进公众健康、可持续性和动物福利。尽管有这些好处,但选择素食往往会引发争议,尤其是在社交媒体平台上。2021 年国际素食日,中国著名演员张静初在微博上为一部名为《素食》的纪录片代言,引发了中国网民的广泛讨论。考虑到中国素食主义深厚的文化和现实根基,这部纪录片获得的负面反响之多令人惊讶。本研究采用框架分析法来剖析纪录片中对素食主义的描述,利用基于潜狄利克特分配的主题建模和情感分析来研究 26,000 多条相关评论。我们的研究结果表明,纪录片主要利用健康和伦理框架来表现素食主义,并更加强调伦理方面的考虑。通过对评论进行主题建模,我们发现了 14 个主题,这些主题反映了网民对纪录片中素食主张的各个方面的不满。此外,评论还揭示了网民为肉类消费辩护和缓解认知失调的三种主要策略:肉食合理化、对素食主义持怀疑态度以及抵制 "素食主义 "的宣传信息。研究结果表明,素食倡导要想更加有效,就必须符合当地人的日常关注、饮食文化和当前的社会发展阶段。
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引用次数: 0
Erratum to “Skin conductance responses to oral stimuli: The role of taste quality and intensity, and personality traits”. [Food Qual. Prefer. 109 (2023) 104917] 对 "口腔刺激的皮肤传导反应:口味质量和强度以及个性特征的作用 "的勘误。[109 (2023) 104917].
IF 5.3 1区 农林科学 Q1 Nursing Pub Date : 2024-02-07 DOI: 10.1016/j.foodqual.2024.105131
S. Spinelli , L. Pierguidi , G. Gavazzi , C. Dinnella , A. De Toffoli , J. Prescott , E. Monteleone
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引用次数: 0
Cross-cultural adaptation, validation and reliability analysis of child food neophobia scale among Pakistani preschoolers 巴基斯坦学龄前儿童食物新恐惧量表的跨文化适应、验证和可靠性分析
IF 5.3 1区 农林科学 Q1 Nursing Pub Date : 2024-02-03 DOI: 10.1016/j.foodqual.2024.105130
Muhammad Jamal Khan , Almab Zainab , Syed Ubaid Ullah Shah , Muhammad Bilal Khan , Minchan Wu , Jiaqi Huo , Hanshuang Zou , Qian Lin

Background

The evaluation of food neophobia in preschool-aged children is crucial as it helps in understanding their eating habits, ensuring their nutritional adequacy, and promoting healthier food choices from an early age.

Objectives

This study aimed to culturally adapt the Child Food Neophobia Scale (CFNS) for Pakistan, determine the prevalence of preschooler’s food neophobia and find out its correlation with different demographic characteristics.

Methods

The CFNS was translated into Urdu language following the WHO scale translation guidelines. After that, various validity (construct validity, content validity, discriminant validity) and reliability (internal consistency, test–retest consistency, and composite reliability) measures were used to test the translated CFNS.

Results

The sample size consisted of 260 mother–child pairs from four kindergartens across three cities. About 64.6 % of the preschoolers were aged 55 to 72 months. Whereas the maternal mean age was 30.1 ± 5.9 years. The Child Food Neophobia Scale for Pakistan (CFNS-PK) retained all 6 items from the original scale and exhibited satisfactory validity (χ2/df = 1.28; TLI = 0.99; RMSEA = 0.04; AVE > 0.05 and CVI = 0.80) and reliability (Cronbach’s α = 0.80; Kappa > 0.07; CR > 0.7) indicators. Furthermore, the prevalence of preschooler food neophobia was found to be 22.3 %. Whereas preschooler age, gender and maternal education level was correlated with preschooler’s food neophobia occurrence.

Conclusion

Findings suggest that the 6 item CFNS-PK exhibited high validity and reliability metrics, making it suitable for use in food neophobia assessments among Pakistani children. Furthermore, the high prevalence of food neophobia among Pakistani preschoolers calls for attention.

背景评估学龄前儿童的食物恐惧症至关重要,因为这有助于了解他们的饮食习惯,确保他们的营养充足,并促进他们从小就选择更健康的食物。然后,采用各种效度(建构效度、内容效度、判别效度)和信度(内部一致性、测试-再测一致性和综合信度)测量方法对翻译后的 CFNS 进行测试。约 64.6% 的学龄前儿童年龄在 55 到 72 个月之间。母亲的平均年龄为(30.1 ± 5.9)岁。巴基斯坦儿童食物恐惧量表(CFNS-PK)保留了原量表中的全部 6 个项目,并显示出令人满意的效度(χ2/df = 1.28;TLI = 0.99;RMSEA = 0.04;AVE > 0.05 和 CVI = 0.80)和信度(Cronbach's α = 0.80;Kappa > 0.07;CR > 0.7)指标。此外,研究还发现学龄前儿童食物新恐惧的发生率为 22.3%。结论研究结果表明,CFNS-PK 的 6 个项目具有较高的效度和信度,适合用于巴基斯坦儿童的食物恐惧症评估。此外,巴基斯坦学龄前儿童食物新恐惧症的高发病率也值得关注。
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引用次数: 0
Deprivation of visual stimuli increases sensitivity to sweet taste in a Vietnamese Kinh population 剥夺视觉刺激会提高越南京族人对甜味的敏感度
IF 5.3 1区 农林科学 Q1 Nursing Pub Date : 2024-02-02 DOI: 10.1016/j.foodqual.2024.105129
Emilia Leszkowicz , Hung Ngoc Pham , Minh Tu Thi Nguyen , Hong Son Vu , Son Chu Ky , Artur Hugo Świergiel

Temporal visual deprivation increased sweet but not other basic tastes’ sensitivity in a Central European population as shown recently (Leszkowicz et al., 2023). We aimed to investigate whether this is a more general trait independent of ethnicity, or specific to a geographic region. We, therefore, assessed taste recognition thresholds for basic tastes: sweet, bitter, salty, sour, and umami, in a Southeast Asian population, and more specifically in the Vietnamese. The thresholds were measured in two conditions: when participants had their eyes open, and when blindfolded. Participants recognized sweet taste at a lower recognition threshold (lower sucrose concentration) when they were blindfolded than when their eyes were open (2.76 g/l and 3.80 g/l of sucrose, respectively, p = 0.024). Only sweet taste was sensitive to temporal visual deprivation; recognition thresholds for bitter, salty, sour and umami did not differ between the two experimental conditions. These results are consistent with those obtained previously in the Central European population, which suggests that the sensitivity of sweet taste – and only sweet taste out of the five basic taste modalities – to temporal visual deprivation could be a general trait independent of a geographic region and ethnicity. Our results suggest that a visual component could have a different share of the coding of different taste modalities in taste-responsive brain regions.

最近的研究表明,在中欧人群中,时间性视觉剥夺会增加甜味的敏感性,但不会增加其他基本口味的敏感性(Leszkowicz 等人,2023 年)。我们的目的是研究这是否是一种与种族无关的普遍特征,或者是某一地理区域特有的特征。因此,我们评估了东南亚人群,特别是越南人对甜、苦、咸、酸和鲜味等基本味道的味觉识别阈值。阈值在两种条件下测量:睁眼和蒙眼。与睁眼时相比(蔗糖浓度分别为 2.76 克/升和 3.80 克/升,p = 0.024),蒙眼时参与者识别甜味的阈值较低(蔗糖浓度较低)。只有甜味对时间性视觉剥夺敏感;苦味、咸味、酸味和鲜味的识别阈值在两种实验条件下没有差异。这些结果与之前在中欧人群中获得的结果一致,表明甜味--在五种基本味觉模式中只有甜味--对时间性视觉剥夺的敏感性可能是一种不受地理区域和种族影响的普遍特征。我们的研究结果表明,在味觉反应脑区,视觉成分可能在不同味觉模式的编码中占有不同的份额。
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引用次数: 0
Flavor intensity is reduced in pureed food: A study using instrumental and sensory analyses 纯净食品的风味强度会降低:一项使用仪器和感官分析的研究
IF 5.3 1区 农林科学 Q1 Nursing Pub Date : 2024-02-02 DOI: 10.1016/j.foodqual.2024.105121
Fuyumi Horie , Mio Kamei , Misaki Nishibe , Yukino Ogawa , Masako Tanibuchi , Naomi Gotow , Naomi Oyama-Okubo , Kaoru Kohyama , Tatsu Kobayakawa , Yuko Kusakabe

Sensory appeal is lost in pureed food compared to non-pureed food. This study aimed to investigate the differences in the availability of flavor (aroma and taste) compounds, texture, and flavor intensity between pureed food and non-pureed foods. We prepared samples consisting of food domains with different flavors: two three-layered foods as non-pureed food models and a mixture of layers as a pureed food model. The release of volatile and taste compounds and textural properties of the samples were analyzed using analytical instruments. We also conducted time–intensity analysis to measure the perceived flavor intensity, with simultaneous recording of eating behaviors. The total amount of released volatile compounds was decreased in pureed food; however, the release profile differed depending on the variety of volatile compounds. The release of taste compounds was decreased in pureed food. A compression test showed that the mixture sample was easily deformed with low stress. In the sensory analysis, the perceived flavor intensity of pureed food was lower than that of non-pureed foods. Mastication patterns were changed when consuming pureed food due to its soft texture, which was related to the reduced flavor intensity. Our results suggest that reductions in flavor intensity in pureed food were induced by changes in flavor release and mastication patterns caused by pureeing.

与非纯净食品相比,纯净食品失去了感官吸引力。本研究旨在调查纯净食品和非纯净食品在风味(香气和味道)化合物的可用性、质地和风味强度方面的差异。我们制备了具有不同风味的食物样本:两种三层食物作为非纯净食物模型,一种三层混合食物作为纯净食物模型。我们使用分析仪器分析了样品的挥发性和味道化合物的释放情况以及质地特性。我们还进行了时间强度分析,以测量感知的味道强度,同时记录进食行为。纯净食物中释放的挥发性化合物总量有所减少,但释放情况因挥发性化合物的种类而异。纯净食物的味觉化合物释放量减少。压缩试验表明,混合物样品在低应力下很容易变形。在感官分析中,纯净食品的味道强度低于非纯净食品。食用纯净食物时,由于其质地柔软,咀嚼方式发生了改变,这与味道强度降低有关。我们的研究结果表明,纯净食物风味强度的降低是由纯净食物的风味释放和咀嚼模式的变化引起的。
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引用次数: 0
Bread buns or slices? variations of bread shape modifies ad libitum intake of bread and toppings 面包面包还是面包片? 面包形状的变化会改变面包和配料的自由摄入量
IF 5.3 1区 农林科学 Q1 Nursing Pub Date : 2024-02-02 DOI: 10.1016/j.foodqual.2024.105127
Dieuwerke P. Bolhuis , Aaron Wouters , Lise A.J. Heuven

The size and shape of foods are geometrical textural properties that have been shown to influence food intake. Changing shapes and sizes of carrier food such as bread influences the spreadable surface area and this may affect the amount of toppings used. In a cross-over study, 37 participants (11 males, 24 ± 7 years old, BMI of 23 ± 3 kg/m2) consumed three times an ad libitum breakfast consisting of either small buns (SB: 34 g per unit), large buns (LB: 47 g), or squared sandwich slices (SA: 36 g), similar in nutritional composition. Participants were free to use four kinds of toppings similar in energy density (2.3–2.4 kcal/g): apple syrup, jam, cream cheese, and egg salad. The ratio bread(g):topping(g) differed considerably (1:0.49 for SB; 1:0.53 for LB; and 1:0.63 for SA, p < 0.001), but total meal intake did not differ (g or kcal) p = 0.27. In sum, the meal with SA leads to relatively higher intake of toppings and lower intake of bread, whereas the meal with small buns (SB) leads to relatively lower intake of toppings and higher intake of bread. Changing surface areas by shapes of carrier foods can be used to manipulate the amount of toppings, condiments or sauces and thereby modulate the macronutrient and energy intakes within a meal or snack.

食物的大小和形状是一种几何纹理特性,已被证明会影响食物的摄入量。改变面包等载体食物的形状和大小会影响可涂抹表面积,从而影响配料的用量。在一项交叉研究中,37 名参与者(11 名男性,24 ± 7 岁,体重指数为 23 ± 3 kg/m2)分三次食用了由营养成分相似的小面包(SB:每单位 34 克)、大面包(LB:47 克)或方形三明治片(SA:36 克)组成的自由早餐。参与者可自由选择能量密度(2.3-2.4 千卡/克)相似的四种配料:苹果糖浆、果酱、奶油奶酪和鸡蛋沙拉。面包(克)与配料(克)的比例差异很大(SB 为 1:0.49;LB 为 1:0.53;SA 为 1:0.63,p < 0.001),但膳食总摄入量没有差异(克或千卡),p = 0.27。总之,SA 餐的配料摄入量相对较高,面包摄入量较低,而小面包餐(SB)的配料摄入量相对较低,面包摄入量较高。通过改变载体食品的形状来改变表面积,可用于控制配料、调味品或酱汁的量,从而调节一餐或点心中的常量营养素和能量摄入。
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引用次数: 0
Single vs. sequential sensory evaluations of full portions of regular and non-alcoholic beers at home 在家中对整份普通啤酒和无酒精啤酒进行单次与连续感官评估
IF 5.3 1区 农林科学 Q1 Nursing Pub Date : 2024-02-02 DOI: 10.1016/j.foodqual.2024.105125
Takahiro Wakihira , Michel Visalli , Pascal Schlich

Most descriptive or hedonic tests with consumers collect their responses after consumption of a small portion of the product. However, eating and drinking experiences are rather variable during consumption of the full portion. The first objective of this study was to determine if 3-step evaluations with full consumption of a product can bring additional information compared to a single evaluation. As a case study, the second objective was to identify potentially important sensory aspects that could help consumers of regular beers better accept beer alternative products. Japanese beer consumers were recruited to taste four beers, whose alcohol by volume was 5%, 0.5%, 0.5%, 0%, respectively. The consumers were separated into two panels. Both panels evaluated the beers based on wanting and satisfaction paired with Just-About-Right (JAR) scales for sensory attributes with their smartphones at home. One of the panels evaluated the questions for the beer, only once after finishing the full portion, retrospectively. The other panel evaluated the same questions three times, at the first-sip, after half of the portion, and after the full portion. Comparison of the results between the two panels showed consistent findings overall for product rankings of satisfaction, wanting, and JAR results, indicating no methodological bias (as compared to the single evaluation approach) caused by the repeated questions in the 3-step approach. Interestingly, wanting significantly dropped while drinking beers, especially for reduced alcohol beers, although satisfaction remained unchanged. Furthermore, a significant step-effect was observed for aftertaste and bitterness, indicating that these perceptions were changing over time.

大多数针对消费者的描述性或享乐性测试都是在消费者食用一小部分产品后收集他们的反应。然而,吃饱喝足后的体验是多变的。本研究的第一个目标是确定与单一评价相比,完整食用产品的三步评价是否能带来更多信息。作为一项案例研究,第二个目标是找出潜在的重要感官因素,以帮助普通啤酒消费者更好地接受啤酒替代产品。我们招募了日本啤酒消费者品尝四种啤酒,其酒精含量分别为 5%、0.5%、0.5% 和 0%。消费者被分成两个小组。两个小组都在家中使用智能手机,根据感官属性的 "想要 "和 "满意 "配以 "差不多就行"(JAR)量表对啤酒进行评价。其中一个小组对啤酒的问题进行了评估,但只在喝完全部啤酒后进行了一次回顾性评估。另一个小组则对相同的问题进行了三次评估,分别是在喝第一口时、喝了半杯后和喝完全杯后。对两个小组的结果进行比较后发现,产品的满意度排名、想要程度和 JAR 结果总体上是一致的,这表明三步法中的重复问题没有造成方法上的偏差(与单一评价法相比)。有趣的是,尽管满意度保持不变,但在饮用啤酒(尤其是低度啤酒)时,想喝的程度明显下降。此外,在余味和苦味方面也观察到了明显的阶跃效应,表明这些感知会随着时间的推移而发生变化。
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引用次数: 0
Sustainability information, taste perception and willingness to pay: The case of bird-friendly coffee 可持续性信息、味觉感知和支付意愿:爱鸟咖啡案例
IF 5.3 1区 农林科学 Q1 Nursing Pub Date : 2024-02-01 DOI: 10.1016/j.foodqual.2024.105124
Klaus G. Grunert , Han-Seok Seo , Di Fang , Victoria J. Hogan , Rodolfo M. Nayga Jr.

Using bird-friendly coffee as an example, we investigated how sustainability information affects willingness to pay directly, to what extent this effect is mediated by taste perception and whether the effect of the sustainability information on taste perception is due to positive affect and/or due to a feeling of moral satisfaction. Stability of these effects was studied across two coffee tastings. Participants tasted two coffees prepared from two bird-friendly coffees, either after being informed about bird-friendly coffee and that the coffees they were about to taste were bird-friendly or in a control condition where tasting was blind. After each tasting, participants were asked to indicate their willingness to pay for the coffee using the Becker-DeGroot-Marschak procedure. Taste perception, moral satisfaction with drinking the coffee, and affective valence were recorded using questionnaires. Emotional responses were also identified by analyzing facial expressions. Results indicated that when tasting the first coffee served, information about the bird-friendly production affected willingness to pay (WTP) positively both directly and mediated by taste perception, where the effect of the information on taste perception was in turn mediated by affect valence and moral satisfaction. When tasting the second coffee served, however, a positive impact on taste perception via increased moral satisfaction and a negative taste inference from the information resulted in a net zero effect of the information on WTP. The results provide new insights on how sustainability information can affect WTP via effects on taste perception and the dynamics of these effects over repeated choice and consumption situations.

以爱鸟咖啡为例,我们研究了可持续发展信息如何直接影响支付意愿,这种影响在多大程度上受味觉感知的影响,以及可持续发展信息对味觉感知的影响是否源于积极情感和/或道德满足感。我们通过两次咖啡品尝来研究这些影响的稳定性。参与者品尝了由两种爱鸟咖啡配制而成的两种咖啡,在品尝之前,参与者可以先了解爱鸟咖啡以及他们即将品尝的咖啡是爱鸟咖啡,或者在盲品的对照条件下进行品尝。每次品尝后,参与者都要使用 Becker-DeGroot-Marschak 程序来表明他们是否愿意为咖啡付费。味觉感知、对饮用咖啡的道德满意度和情感价位均通过问卷调查进行记录。此外,还通过分析面部表情来确定情绪反应。结果表明,在品尝第一杯咖啡时,有关咖啡生产对鸟类友好的信息会直接对支付意愿(WTP)产生积极影响,并通过味觉感知产生中介作用,而味觉感知信息对支付意愿的影响又通过情绪价值和道德满意度产生中介作用。然而,在品尝第二杯咖啡时,道德满意度的提高对味觉感知产生了积极影响,而信息对味觉感知的负面推断导致信息对 WTP 的净影响为零。这些结果为我们提供了新的见解,即可持续性信息如何通过对味觉感知的影响来影响WTP,以及这些影响在重复选择和消费情况下的动态变化。
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Food Quality and Preference
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