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Food attention bias and Delboeuf illusion: Joint effect of calorie content and plate size on visual attention 食物注意力偏差和德尔博夫错觉:卡路里含量和盘子大小对视觉注意力的共同影响
IF 4.9 1区 农林科学 Q1 FOOD SCIENCE & TECHNOLOGY Pub Date : 2024-07-02 DOI: 10.1016/j.foodqual.2024.105261
Qi Zhang , Yun Sun , Lei Zheng , Yuhan Xu , Lingnuo Wang

Plate size causes the Delboeuf illusion, and impacts food craving and food consumption. However, the underlying cognitive mechanism of the Delboeuf illusion remains unknown. This research adopted the food attention processing theory to gain an in-depth understanding of how the Delboeuf illusion impacts attention orientation, and to examine whether this effect varies between high- and low-calorie foods. Forty women completed a food-house task with eye-tracking, and evaluated the palatability and healthiness attributes of each food. The results showed that high-calorie (versus low-calorie) foods and small (versus large) plates were more capable of capturing attention. Notably, there was a joint effect of calorie content and plate size on food attention bias, suggesting that the Delboeuf illusion’s effect on food attentional bias differs according to calorie content. Interestingly, there was a moderated mediation effect of plate size, with the mediating effect of perceived healthiness on the relationship between calorie content and food attention bias when foods were placed on a small plate, but not on a large plate. However, we observed an attention bias towards high- versus low-calorie foods through the mediating effect of perceived palatability, irrespective of plate size. Our findings suggest that high-calorie foods, whether placed on a small or large plate, automatically attract attention due to their palatability. However, low-calorie foods are more capable of attracting attention when placed on a small plate, indicating that the Delboeuf illusion caused by plate size enhances the perceived healthiness of low-calorie foods.

盘子大小会导致德尔博夫错觉,并影响对食物的渴望和食物的消费。然而,德尔博夫错觉的潜在认知机制仍不为人知。本研究采用食物注意力加工理论来深入了解德尔博夫错觉是如何影响注意力取向的,并考察这种影响在高热量和低热量食物之间是否存在差异。40 位女性完成了一项带有眼动跟踪的食物屋任务,并对每种食物的适口性和健康属性进行了评估。结果显示,高热量(相对于低热量)食物和小盘子(相对于大盘子)更能吸引注意力。值得注意的是,卡路里含量和盘子大小对食物注意偏差有共同影响,这表明德尔博夫幻觉对食物注意偏差的影响因卡路里含量而异。有趣的是,当食物被放在小盘子里而不是大盘子里时,盘子大小对热量含量和食物注意偏差之间的关系具有调节中介效应,即感知健康对热量含量和食物注意偏差之间的关系具有中介效应。然而,通过感知适口性的中介效应,我们观察到了对高热量食物和低热量食物的注意偏差,而与餐盘大小无关。我们的研究结果表明,无论是放在小盘子还是大盘子里的高热量食物,都会因其适口性而自动吸引注意力。然而,低热量食物放在小盘子里更能吸引人的注意,这表明由盘子大小引起的德尔博夫错觉增强了低热量食物的健康感知。
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引用次数: 0
Impacts of hearing loss on social dining: Perceptions and acceptance of food and eating environments, and engagements 听力损失对社交餐饮的影响:对食物和用餐环境的看法和接受程度以及参与度
IF 4.9 1区 农林科学 Q1 FOOD SCIENCE & TECHNOLOGY Pub Date : 2024-07-02 DOI: 10.1016/j.foodqual.2024.105265
Sara E. Jarma Arroyo , Rachel Glade , Han-Seok Seo

Loud background noise poses a significant challenge in social dining for the hard-of-hearing community. This study aimed to determine the effect of hearing loss on individuals’ experiences with respect to perception and acceptance of food and eating environments, and engagements during social dining by comparing the two groups of normal hearing (NH) and hearing loss (HL). Participants in the NH and HL groups were asked to evaluate their perception and acceptance of garlic bread and pita chips while dining together in an immersive room designed to replicate the dining atmosphere of a local restaurant. The participants of this study were strangers to one another. During a social dining task, participants were also asked to rate perception and experience of eating environments as well as their interactions and engagements. The results showed that the HL group, in comparison to the NH group, exhibited a lower acceptance for the texture of garlic bread and perceived its flavors as less intense. Unlike the NH group, the HL group did not exhibit a significant correlation between the perceived intensities of biting sounds and crispness of pita chips. The HL group reported disliking raising their voices during social dining more frequently compared to the NH group. The HL group also exhibited significantly less engagement during a social dining task than the NH group. In conclusion, this study provides empirical evidence that hearing loss impacts individuals’ perception and acceptance of the food they consume, as well as their engagement in dining experiences during social meals.

嘈杂的背景噪声给听力困难群体的社交用餐带来了巨大挑战。本研究旨在通过比较听力正常(NH)和听力损失(HL)两组人,确定听力损失对个人在感知和接受食物、饮食环境以及社交用餐过程中的参与体验方面的影响。正常听力组和听力损失组的参与者被要求评估他们对大蒜面包和皮塔饼的感知和接受程度,他们当时是在一个仿造当地餐厅用餐氛围的沉浸式房间里一起用餐的。本研究的参与者彼此陌生。在社交用餐任务中,参与者还被要求对用餐环境的感知和体验以及他们之间的互动和交往进行评分。结果表明,与 NH 组相比,HL 组对大蒜面包口感的接受度较低,对其味道的感知也不那么强烈。与 NH 组不同的是,HL 组对皮塔薯片的咬合声和松脆度的感知强度之间没有表现出明显的相关性。与 NH 组相比,HL 组在社交用餐时更不喜欢提高嗓门。在社交用餐任务中,HL 组的参与度也明显低于 NH 组。总之,这项研究提供了实证证据,证明听力损失会影响个人对食物的感知和接受程度,以及他们在社交用餐时对用餐体验的参与度。
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引用次数: 0
I like it: Comparing children’s ratings of their own and others’ food acceptance 我喜欢比较儿童对自己和他人食物接受度的评价
IF 4.9 1区 农林科学 Q1 FOOD SCIENCE & TECHNOLOGY Pub Date : 2024-07-02 DOI: 10.1016/j.foodqual.2024.105262
Micah Hoggatt, Beatrice Perry, Simone P. Nguyen

This study explores children’s food acceptance, liking of single foods, with a focus on whether children expect that people share similar food likes considering the evolutionary, biological, and social underpinnings of this domain. In this study, 41 children (Mage = 8.26 years; 37 % female, 56 % male, 7 % nonbinary; 85.4 % White, 7.2 % Bi/Multiracial, 4.8 % Asian, 2.4 % Black) were asked about their own liking and to predict others’ liking of two food product categories: ice cream and broccoli. The results reveal that children report stronger food liking for themselves than others (Cohen’s d’s > 0.50), but only for ice cream, not broccoli (Cohen’s d’s > 0.40). These results begin to suggest that children recognize that their food acceptance can vary from others’, which has potential implications across diverse fields (e.g., psychology, consumer science, education, and dietetics). For example, the findings can inform food product development by enabling tailored designs for children’s distinct food likes. Moreover, understanding children’s food likes can be used to promote healthful eating and influence food purchases as children become consumers.

本研究探讨了儿童对食物的接受程度和对单一食物的喜好,重点是考虑到这一领域的进化、生物和社会基础,儿童是否认为人们对食物的喜好是相似的。在这项研究中,41 名儿童(年龄 = 8.26 岁;37 % 为女性,56 % 为男性,7 % 为非二元性别;85.4 % 为白人,7.2 % 为双/多种族,4.8 % 为亚裔,2.4 % 为黑人)被问及自己对冰淇淋和西兰花这两类食物的喜好,并预测他人对这两类食物的喜好。结果显示,儿童对自己食物的喜爱程度高于他人(Cohen's d's >0.50),但仅限于冰淇淋,而非西兰花(Cohen's d's >0.40)。这些结果表明,儿童开始认识到他们对食物的接受程度可能与他人不同,这对不同领域(如心理学、消费科学、教育学和营养学)具有潜在的影响。例如,研究结果可以为食品开发提供信息,针对儿童不同的食物喜好进行量身定制的设计。此外,在儿童成为消费者后,了解儿童的食物喜好可用于促进健康饮食和影响食物购买。
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引用次数: 0
Is there also a hidden health cue in the background? The impact of natural imagery on product attitude in food marketing 背景中是否也隐藏着健康提示?食品营销中自然意象对产品态度的影响
IF 4.9 1区 农林科学 Q1 FOOD SCIENCE & TECHNOLOGY Pub Date : 2024-06-29 DOI: 10.1016/j.foodqual.2024.105256
Yingying Du, Xingyuan Wang

Prior studies have primarily concentrated on the role of food imagery, which depicts the food itself or its ingredients, in conveying food messages, with less emphasis on background imagery. Background imagery, which often carries symbolic or metaphorical meanings through the depiction of food-related and non-food-related subjects, also serves as a vital medium for communicating food messages. This study investigates the role of natural imagery, a type of background imagery, in transmitting health-related attributes of food. This study employed an implicit association test (IAT) alongside three scenario experiments. The findings demonstrate that natural imagery triggers a health association with food, leading to a favorable product attitude, referred to as the “health metaphor effect.” Subsequently, the boundary conditions for this effect were examined, revealing its presence in healthy product categories as opposed to unhealthy ones. Building upon these findings, the study also assessed the influence of food imagery in food visuals on the role of natural imagery. The result indicates that, for healthy foods, the health metaphor effect is more pronounced when the food imagery is depicted in a processed (vs. raw) state.

以往的研究主要集中于食物意象在传递食物信息中的作用,即描绘食物本身或其成分的意象,而较少强调背景意象。背景意象通常通过描绘与食物相关和非食物相关的主题来体现象征或隐喻意义,也是传达食物信息的重要媒介。本研究探讨了自然意象(背景意象的一种)在传递食品健康属性方面的作用。本研究采用了内隐联想测试(IAT)和三个情景实验。研究结果表明,自然意象会引发人们对食品的健康联想,从而对产品产生好感,这被称为 "健康隐喻效应"。随后,研究人员对这一效应的边界条件进行了考察,发现它存在于健康产品类别中,而非不健康产品类别中。在这些发现的基础上,研究还评估了食品视觉效果中的食品意象对自然意象作用的影响。结果表明,对于健康食品而言,当食品意象被描述为加工状态(相对于未加工状态)时,健康隐喻效应更为明显。
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引用次数: 0
Application and validation of a Chinese version of the food choice questionnaire (FCQ) 食物选择问卷(FCQ)中文版的应用与验证
IF 4.9 1区 农林科学 Q1 FOOD SCIENCE & TECHNOLOGY Pub Date : 2024-06-29 DOI: 10.1016/j.foodqual.2024.105260
Tingting Du , Changlin Luo , Zhibing Gao , Yuwen Chang , Xiangling Zhuang , Guojie Ma

To improve healthier food choice behaviors, it is necessary to investigate individual’s perceived importance of relevant motives involved in food purchase decisions. In this study, the Food Choice Questionnaire (FCQ) was introduced to the Chinese population, and a more robust FCQ version (C-FCQ) containing 26 items loaded on eight first-order factors (Health, Nature content, Weight control, Mood, Familiarity, Sensory appeal, Convenience, Price) and three second-order factors (Composition concerns, Senses and Emotions, Time and Money saving) was obtained. There were 964 Chinese adults (66.49 % female) in this study, and 69 of whom completed a retest two weeks later. The composite reliability of the first and the second-order factors are above 0.7, and the test–retest reliability was 0.849. The C-FCQ was successfully used to compare differences in food choice motivation among Chinese groups with different demographic characteristics. The results showed that there were significant differences in food choice motivations among the different groups, and Sensory appeal, Health, and Price were the most important factors in Chinese residents’ food choices.

为了改善人们的健康食品选择行为,有必要调查个人对食品购买决策中相关动机重要性的感知。本研究在中国人群中引入了食物选择问卷(FCQ),并获得了一个更稳健的食物选择问卷版本(C-FCQ),该版本包含 26 个项目,分别加载于 8 个一阶因子(健康、自然含量、体重控制、情绪、熟悉程度、感官吸引力、便利性、价格)和 3 个二阶因子(成分关注、感官和情绪、时间和金钱节省)。本研究共有 964 名中国成年人(66.49% 为女性)参加,其中 69 人在两周后完成了复测。一阶因子和二阶因子的综合信度均在 0.7 以上,重测信度为 0.849。C-FCQ 被成功地用于比较不同人口统计学特征的中国群体在食物选择动机方面的差异。结果表明,不同群体的食物选择动机存在显著差异,感官吸引力、健康和价格是影响中国居民食物选择的最重要因素。
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引用次数: 0
Are consumers still barking up the wrong (palm) tree? Insights into perceptions towards palm oil-related labels and claims 消费者是否仍然搞错了(棕榈)树?洞察人们对棕榈油相关标签和声明的看法
IF 4.9 1区 农林科学 Q1 FOOD SCIENCE & TECHNOLOGY Pub Date : 2024-06-27 DOI: 10.1016/j.foodqual.2024.105258
Sophie-Dorothe Lieke , Achim Spiller , Gesa Busch

Labels and claims representing inherent health- or environment-related attributes contribute to shaping consumer product preferences and perceptions. Palm oil-related labels and claims foster assumptions about individual, social and planetary health. Although consumers in palm oil-importing countries view this commodity with scepticism, a consumer-endorsed trend towards its elimination may cause unintended shifts in environmental impacts. Instead of eliminating palm oil from industries, scientists often acknowledge the benefits of sustainably produced palm oil as a better alternative. A research gap exists to better explain consumer acceptance or rejection of products containing palm oil. To understand how palm oil-related labels and claims influence the perceived sustainability and healthiness of products, an online study was conducted with German consumers (n = 411). Predictors influencing sustainability perceptions were integrated into a Structural Equation Model to explore how these leverage positive or negative perspectives towards the absence of palm oil or the presence of certified sustainable palm oil. This study reveals that products containing no palm oil are perceived to be healthier and more sustainable. We find that sentiments towards palm oil do not necessarily follow traditional trajectories, but are underpinned by disjoint relationships and previously established judgments. Label heuristics are more influential in shaping these perceptions, making them prone to misinterpretation. A proliferation of ‘free from’ claims haloed with sustainability assumptions compromises the progress achieved within the certified sector. This calls for more sensitivity towards products containing certified palm oil, so that assumptions align with reality and consumer perceptions are not barking up the wrong tree.

代表固有的健康或环境相关属性的标签和声明有助于形成消费者对产品的偏好和看法。与棕榈油有关的标签和声明促进了对个人、社会和地球健康的假设。尽管棕榈油进口国的消费者对这种商品持怀疑态度,但消费者认可的消除棕榈油的趋势可能会对环境影响造成意想不到的改变。科学家们通常承认可持续生产的棕榈油是更好的替代品,而不是从工业中淘汰棕榈油。在更好地解释消费者接受或拒绝含有棕榈油的产品方面存在研究空白。为了了解与棕榈油相关的标签和声明如何影响消费者对产品可持续性和健康性的认知,我们对德国消费者(n = 411)进行了在线研究。影响可持续性认知的预测因素被整合到一个结构方程模型中,以探讨这些预测因素如何影响消费者对不含棕榈油或含有经认证的可持续棕榈油的积极或消极看法。这项研究表明,不含棕榈油的产品被认为更健康、更可持续。我们发现,人们对棕榈油的看法并不一定遵循传统的轨迹,而是以不相关的关系和先前建立的判断为基础。标签启发法在形成这些认知方面更有影响力,使其容易被误读。不含 "标签的泛滥,加上可持续发展的假设,损害了认证行业所取得的进步。这就要求我们对含有认证棕榈油的产品保持更高的敏感度,从而使假设与现实保持一致,避免消费者的认知出现偏差。
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引用次数: 0
Serving a dip with a salty snack promotes energy intake 将蘸酱与咸味零食一起食用可促进能量摄入
IF 4.9 1区 农林科学 Q1 FOOD SCIENCE & TECHNOLOGY Pub Date : 2024-06-26 DOI: 10.1016/j.foodqual.2024.105257
Madeline M. Harper , Paige M. Cunningham , John E. Hayes

During eating, exogenous sources of oral lubrication like dips facilitate oral processing, which has been shown to influence food intake. However, few studies have directly assessed how exogenous oral lubrication (via added dip) affects acute intake, especially while snacking. In two laboratory visits, adults (n = 46, 74 % female) were served 70 g of ranch-flavored chips (2.5 servings) with or without 95 g of energy-matched ranch dip, and ad libitum intake was measured. All sessions were video recorded and annotated for number of bites and active eating time (min), which were used to calculate measures of eating microstructure, including eating rate (g/min) and bite size (g/bite). The chips + dip condition yielded 77 % greater intake (64.3 ± 16.2 g versus 36.4 ± 16.2 g; 344.6 ± 86.8 kcal versus 195.1 ± 86.8 kcal; p < 0.001) and a faster total eating rate (p < 0.001) relative to the no-dip control, despite lower initial liking of the dip condition (p = 0.002). However, there was no difference in chip intake (p = 0.83) or chip eating rate (p = 0.11) by condition. Thus, in this chips and dip snack, the greater intake in the dip condition may have been facilitated by a larger total snack bite size (p < 0.001) resulting from dip inclusion, as opposed to faster chip eating rate as a function of the lubricating dip.

在进食过程中,蘸料等外源性口腔润滑源会促进口腔加工,这已被证明会影响食物摄入量。然而,很少有研究直接评估外源性口腔润滑(通过添加蘸料)如何影响急性摄入量,尤其是在吃零食时。在两次实验室访问中,研究人员向成年人(n = 46,74 % 为女性)提供了 70 克牧场风味薯片(2.5 份),同时添加或不添加 95 克能量匹配的牧场蘸酱,并测量了他们的自由摄入量。所有过程都进行了录像,并对进食次数和活动进食时间(分钟)进行了注释,用于计算进食微观结构的测量值,包括进食率(克/分钟)和进食量(克/口)。与无蘸料对照组相比,薯片+蘸料组的摄入量增加了77%(64.3 ± 16.2 g 对 36.4 ± 16.2 g;344.6 ± 86.8 kcal 对 195.1 ± 86.8 kcal;p < 0.001),总进食率加快了(p < 0.001),尽管最初对蘸料组的喜爱程度较低(p = 0.002)。然而,不同条件下的薯片摄入量(p = 0.83)或薯片进食率(p = 0.11)并无差异。因此,在这款薯片和蘸酱零食中,蘸酱条件下薯片摄入量更大可能是由于蘸酱导致零食总咬碎量更大(p < 0.001),而不是由于润滑蘸酱导致薯片进食速度更快。
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引用次数: 0
Does the Eco-Score lead to a halo effect? Influence of a sustainability label on product perceptions and purchase intention 生态分数会带来光环效应吗?可持续发展标签对产品认知和购买意向的影响
IF 4.9 1区 农林科学 Q1 FOOD SCIENCE & TECHNOLOGY Pub Date : 2024-06-26 DOI: 10.1016/j.foodqual.2024.105246
Verena Büttner , Birgit Gassler , Ramona Teuber

The Eco-Score is an approach to make the environmental impact of a food product visible using color-coded labeling. Previous research has shown the potential of organic and ethical labels to influence consumers’ perceptions of other product features – what is called the halo effect. Using an online questionnaire with a between-subject design and a representative sample for Germany (N = 1010), we examined whether the Eco-Score might also induce halo effects. Therefore, we evaluated how consumers assess the perceived environmental friendliness, expected tastiness, and perceived healthiness of packaged foods with or without an Eco-Score. We consider three different products (spaghetti, yoghurt, and crisps) in three treatment groups (Eco-Scores A, C, and E) and one control group (no label). For our statistical analyses, we employed repeated-measures ANOVAs and regression-based mediation analyses. Our results show that products are perceived as more (Eco-Score A) or less (Eco-Score E) environmentally friendly when labelled with the Eco-Score and this perception mediates the purchase intention positively or negatively, respectively. Furthermore, our results suggest that the Eco-Score can bias consumer perceptions of other food product characteristics. In particular, the Eco-Score E negatively influences expected tastiness and perceived healthiness, which lowers purchase intention. Regression-based moderation analyses show further that participants with high environmental or health concern are in part more susceptible to positive halo effects. However, overall, the moderator effects are small. The paper extends the literature on halo effects related to food labeling and hence provides important insights on perceptions of food products labelled with a color-coded scoring system. Theoretical and practical implications as well as avenues for future research are discussed.

生态分数 "是一种利用色标使食品对环境的影响一目了然的方法。以往的研究表明,有机和道德标签有可能影响消费者对其他产品特征的看法,这就是所谓的光环效应。我们使用了一个在线问卷,采用了受试者之间的设计和德国的代表性样本(N = 1010),研究了生态分数是否也会引起光环效应。因此,我们评估了消费者如何评价有或没有生态分数的包装食品的感知环保性、预期美味度和感知健康度。我们将三种不同的产品(意大利面条、酸奶和薯片)分为三个处理组(生态分数 A、C 和 E)和一个对照组(无标签)。在统计分析中,我们采用了重复测量方差分析和基于回归的中介分析。结果表明,贴有 Eco-Score 标签的产品被认为更环保(Eco-Score A)或更不环保(Eco-Score E),这种认知分别对购买意向产生正向或负向的中介作用。此外,我们的研究结果表明,生态得分会影响消费者对其他食品特征的认知。特别是,生态得分 E 会对预期美味度和感知健康度产生负面影响,从而降低购买意向。基于回归的调节分析进一步表明,对环境或健康高度关注的参与者在一定程度上更容易受到正面光环效应的影响。然而,总体而言,调节效应很小。本文扩展了与食品标签相关的光环效应文献,从而为人们对采用颜色编码评分系统的食品的认知提供了重要的启示。本文还讨论了理论和实践意义以及未来研究的途径。
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引用次数: 0
Do people need guidance to estimate a food portion size? Evidence from an exploratory eye-tracker study 人们在估算食物份量时需要指导吗?一项探索性眼动仪研究提供的证据
IF 4.9 1区 农林科学 Q1 FOOD SCIENCE & TECHNOLOGY Pub Date : 2024-06-24 DOI: 10.1016/j.foodqual.2024.105250
Vladimir Maksimenko , David Labbe , Alison L. Eldridge , Tsz Ning Mak , Jinghai Huo , Prateek Bansal , John C. Thoresen

A promising strategy to encourage portion control involves clear guidance and portion information on product packaging alongside nutrition details. However, literature on the impact of this information on serving sizes is conflicting. To gather more objective evidence about how consumers interact with on-pack portion guidance, we conducted a laboratory-based eye-tracker study with 66 participants completing two portion-size estimation tasks. In the first, participants estimated serving sizes indirectly by gauging how many people a product pack could serve. The second task involved direct portion size selection using pictorial representations of the food portion on a virtual plate. Additionally, we explored how participants’ familiarity with products affected their portion estimations. Results: when portion guidance was presented, errors in portion estimation significantly decreased only in the indirect task, where 85% of participants showed an improved accuracy. This suggests that the way individuals are prompted to estimate portion sizes influences their approach and their reliance on the provided guidance. Higher error rates occurred when participants were more familiar with the products. For less familiar products, the lower portion estimation errors were associated with the longer fixations on the portion graphic in the indirect task. In addition, participants who quickly noticed the portion graphic provided more accurate portion size estimates. This emphasizes the practical importance of swiftly locating portion information on-pack to enhance estimation accuracy.

鼓励控制食物份量的一个可行策略是在产品包装上提供明确的指导和份量信息以及营养细节。然而,有关这些信息对食用分量影响的文献并不一致。为了收集更多关于消费者如何与包装上的份量指导互动的客观证据,我们进行了一项基于实验室的眼动追踪研究,66 名参与者完成了两项份量估算任务。在第一项任务中,参与者通过估算一包产品可以供多少人食用来间接估算份量。第二项任务是利用虚拟盘子中食物份量的图形表示,直接选择份量大小。此外,我们还探讨了参与者对产品的熟悉程度如何影响他们的份量估计。结果发现:当提供份量指导时,只有在间接任务中,份量估算的错误率才会明显下降,85% 的参与者的估算准确率都有所提高。这表明,提示个人估算份量的方式会影响他们的方法和对所提供指导的依赖性。参与者对产品越熟悉,错误率越高。对于不太熟悉的产品,较低的份量估计错误率与间接任务中对份量图形的固定时间较长有关。此外,迅速注意到份量图形的参与者能提供更准确的份量估计。这强调了迅速找到包装上的份量信息以提高估计准确性的实际重要性。
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引用次数: 0
The moderating role of food involvement: An application of the theory of planned behaviour model in reducing red meat consumption 食物参与的调节作用:计划行为理论模型在减少红肉消费中的应用
IF 4.9 1区 农林科学 Q1 FOOD SCIENCE & TECHNOLOGY Pub Date : 2024-06-22 DOI: 10.1016/j.foodqual.2024.105255
Greta Castellini , Guendalina Graffigna

Reducing red meat intake is crucial for both planetary sustainability and human health. However, various psychosocial barriers impede this dietary shift, necessitating the application of psychological models such as the Theory of Planned behaviours (TPB) to predict individuals’ inclination to reduce red meat consumption. Despite TPB’s widespread use, there is a need for a more refined model addressing emotional variables. This study aims to assess TPB’s effectiveness in understanding intentions and behaviours regarding red meat reduction, while investigating food involvement’s role as a moderator between intention and behaviours. Data were collected through two questionnaires (n = 963, Time 1; n = 541, Time 2) filled out by a representative sample of the Italian population. Using descriptive statistics and structural equation models, findings reveal that attitudes and subjective norms explain 22.2 % of the variance in intentions to reduce red meat consumption. Additionally, perceived behavioural control and intention account for 39.7 % of the variance in self-reported meat consumption behaviours six months later. Moreover, high levels of food involvement hinder the translation of intention into behaviour, highlighting its moderating effect. These results emphasize the necessity of reshaping red meat reduction strategies and promoting alternative consumption choices, fostering habitual practices linked to positive emotions. It is crucial for reducing red meat consumption that this behaviour becomes a cultural symbol of change, identifying individuals as “new consumers” within a society adapting to environmental and health challenges. By integrating emotional factors into behavioural models, interventions can better address barriers and promote sustainable dietary habits.

减少红肉摄入量对地球的可持续性和人类健康都至关重要。然而,各种社会心理障碍阻碍了这种饮食习惯的转变,因此有必要应用心理学模型(如计划行为理论(TPB))来预测个人减少红肉摄入量的倾向。尽管 TPB 得到了广泛应用,但仍需要一个针对情感变量的更完善的模型。本研究旨在评估 TPB 在理解减少红肉消费的意向和行为方面的有效性,同时调查食物参与在意向和行为之间的调节作用。数据是通过具有代表性的意大利人口样本填写的两份问卷(n = 963,时间 1;n = 541,时间 2)收集的。通过描述性统计和结构方程模型,研究结果表明,态度和主观规范可以解释减少红肉消费意愿中 22.2% 的差异。此外,感知行为控制和意向占六个月后自我报告的肉类消费行为差异的 39.7%。此外,高水平的食物参与阻碍了将意向转化为行为,突出了其调节作用。这些结果表明,有必要重新制定减少红肉消费的策略,推广其他消费选择,培养与积极情绪相关的习惯做法。减少红肉消费的关键在于使这种行为成为一种变革的文化象征,使个人成为适应环境和健康挑战的社会中的 "新消费者"。通过将情感因素纳入行为模式,干预措施可以更好地消除障碍,促进可持续的饮食习惯。
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Food Quality and Preference
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