As the global climate crisis intensifies, adopting healthy and sustainable diets has become an urgent concern. Although consumer awareness about environmental issues is rising, data on sustainable eating behaviors in Brazil remain limited. This study aimed to evaluate Brazilian consumers' attitudes towards sustainable eating habits, as well as the barriers and drivers influencing their adoption of these habits. Data was collected through an online questionnaire distributed via a non-probabilistic snowball sampling method nationwide. The survey instrument was adapted from the SHEAF questionnaire, translated into Brazilian Portuguese, and validated for reproducibility. The sample included 1272 adults aged 18 years or older residing in Brazil. Participants generally perceived their diets as moderately sustainable, yet acknowledged the high importance of adopting sustainable eating practices. Among sustainability recommendations, “avoiding food waste” was the most recognized across all groups. Health benefits, appealing sensory attributes, and ease of integration into habitual diets were the primary motivators for consuming sustainable foods. Conversely, high prices were consistently identified as a major barrier. Notably, women, vegetarians, and individuals with higher educational attainment demonstrated greater knowledge about sustainability and reported stronger adherence to sustainable dietary patterns. In conclusion, while Brazilian consumers value sustainable eating, actual adherence remains moderate. Economic constraints, especially price sensitivity, limit the regular consumption of sustainable foods despite their recognized health and sensory advantages. These findings underscore the need for targeted strategies that address affordability and promote sustainable diets across diverse population segments in Brazil.
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