Food Quality and Preference最新文献_第9页

Individual differences in sensitivity to texture as drivers of food preferences and eating behaviour 个体对质地的敏感性差异是食物偏好和饮食行为的驱动因素

IF 4.9 1区农林科学 Q1 FOOD SCIENCE & TECHNOLOGY

Food Quality and Preference

Pub Date : 2026-02-01 Epub Date: 2025-10-16 DOI: 10.1016/j.foodqual.2025.105752

Aikaterini Katsikari , Paula Varela

Food texture significantly influences food perception and its acceptance or rejection, yet it remains relatively understudied. Research links texture to overeating, with dietary and health implications. Softer textures, often found in highly processed foods (HPFs), may promote faster consumption and potential overeating. However, how this affects different consumer groups is not well understood. This study explored how consumer preferences for food textures relate to eating behaviour and food choices, focusing on HPF consumption. An online questionnaire completed by 500 Norwegian adults assessed appetitive traits, food choice motives, sensory modalities underlying food preferences and rejection, and specific textural attributes using a Check-All-That-Apply question. Additional measures included sensitivity to texture—defined here as the behavioural dimension of individuals' emotionally and motivationally respond to the physical feel of food in the mouth, distinct from tactile acuity—self-reported eating rate, and dietary patterns using a short-screening tool for HPF consumption, integrating four classification systems. Hierarchical clustering was used based on sensitivity to texture. Two consumer segments emerged, differing in behavioural profiles, sensory drivers of acceptance and rejection, and reported intake of HPFs. Individuals with higher sensitivity to texture appeared more selective in their food choices and reported higher consumption of HPFs, influenced by multiple behavioural and perceptual factors. Based on these findings, a conceptual framework is proposed that defines sensitivity to texture as a multidimensional trait and explores its potential role in shaping food acceptance, satiety regulation, and HPF consumption. Results support food texture's influence on dietary patterns across consumer segments.

食物质地显著影响食物感知及其接受或拒绝，但这方面的研究相对较少。研究将质地与暴饮暴食联系起来，与饮食和健康有关。通常在高度加工食品（hpf）中发现的柔软质地可能会促进更快的消费和潜在的暴饮暴食。然而，这对不同消费者群体的影响还不是很清楚。这项研究探讨了消费者对食物质地的偏好与饮食行为和食物选择之间的关系，重点是HPF消费。一份由500名挪威成年人完成的在线问卷评估了食欲特征、食物选择动机、食物偏好和拒绝的感官模式，以及特定的质地属性，问卷采用了“check - all - thatapply”问题。其他测量包括对质地的敏感性（这里定义为个体对口中食物的物理感觉的情感和动机反应的行为维度，不同于触觉敏锐度）、自我报告的进食率，以及使用HPF消费的简短筛选工具的饮食模式，整合了四种分类系统。采用基于纹理敏感性的分层聚类方法。出现了两个消费者群体，他们在行为特征、接受和拒绝的感官驱动因素以及报告的hpf摄入量方面存在差异。受多种行为和感知因素的影响，对质地更敏感的个体在食物选择上表现得更有选择性，并报告了更高的hpf消费量。基于这些发现，作者提出了一个概念框架，将对质地的敏感性定义为一种多维特征，并探讨了其在塑造食物接受度、饱腹感调节和HPF消费中的潜在作用。研究结果支持食物质地对不同消费群体饮食模式的影响。

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引用次数: 0

What food attributes are important to New Englanders? A mixed-methods study of consumer attitudes related to local food systems 对新英格兰人来说，哪些食物特性是重要的？一项与当地食品系统有关的消费者态度的混合方法研究

IF 4.9 1区农林科学 Q1 FOOD SCIENCE & TECHNOLOGY

Food Quality and Preference

Pub Date : 2026-02-01 Epub Date: 2025-09-23 DOI: 10.1016/j.foodqual.2025.105715

Hannah Stokes-Ramos , Jess Carson , Luyue Zheng , Olivia Burton , Isaac Sohn Leslie , Analena Bruce

Small-scale farmers in the US often rely on direct-to-consumer (DTC) markets to sell their products, so reliable information about consumers' food attitudes is critical for their economic viability. Research on consumer attitudes toward the foods sold in these markets in the US, such as local or sustainable, has mostly drawn from existing customers, which fails to capture the attitudes of the general population. In contrast, our research uses a population-based sample that is representative of the US region of New England. Our research investigated which food attributes New Englanders find important when making food purchasing decisions and why, offering farmers population-based information for marketing their products. The food attributes rated important by most New Englanders included tasty, high quality, healthy, and affordable. Local was rated important by over half, while food grown on a small farm and food that is certified organic were important to about a third of New Englanders. Our interviews revealed a wide variety of interpretations of some attributes, which may explain why common DTC marketing language may not resonate with a broad audience. We identify marketing terms that appeal to more consumers, offering actionable insights for farmers and market managers to emphasize food attributes that may attract a broader customer base.

美国的小农通常依靠直接面向消费者（DTC）市场销售产品，因此有关消费者食品态度的可靠信息对其经济可行性至关重要。关于消费者对在美国这些市场上销售的食品的态度的研究，比如当地的或可持续的，主要是从现有的顾客中提取的，这无法捕捉到一般人群的态度。相比之下，我们的研究使用了一个基于人口的样本，代表了美国新英格兰地区。我们的研究调查了新英格兰人在做出食品购买决定时认为哪些食品属性很重要，以及为什么重要，为农民提供基于人口的信息，以营销他们的产品。大多数新英格兰人认为重要的食物属性包括美味、高质量、健康和负担得起。超过一半的人认为本地食物很重要，而对大约三分之一的新英格兰人来说，小农场种植的食物和经过有机认证的食物很重要。我们的采访揭示了对某些属性的各种各样的解释，这可能解释了为什么常见的DTC营销语言可能不会与广泛的受众产生共鸣。我们确定吸引更多消费者的营销术语，为农民和市场管理者提供可操作的见解，以强调可能吸引更广泛客户群的食品属性。

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引用次数: 0

Promotion vs. prevention? The impacts of national cultural values and regulatory focus on near-expiry food across Malaysia and China 促进还是预防？马来西亚和中国国家文化价值观的影响以及对临近过期食品的监管重点

IF 4.9 1区农林科学 Q1 FOOD SCIENCE & TECHNOLOGY

Food Quality and Preference

Pub Date : 2026-02-01 Epub Date: 2025-11-02 DOI: 10.1016/j.foodqual.2025.105780

Bo Shu , Yanlin Mei , Songlin Yang

In high food waste environments, purchasing near-expiry food (NEF) is both an ethical and practical decision. While existing studies have highlighted the role of individual attitudes and economic factors, limited attention has been given to the interplay between cultural moral systems and motivational orientations in shaping such behavior. This study develops and tests a culturally grounded framework that explains how national cultural values and regulatory focus jointly influence consumer intention to purchase NEF. Drawing on Confucian and Islamic ethical systems, three experiments (N = 1321) were conducted in China and Malaysia. Study 1 demonstrated that individuals influenced by Islamic cultural values presented significantly greater NEF purchase intentions than those influenced by Confucian values. Study 2 identified perceived ethical value as a mediator of this effect. Study 3 revealed a significant moderation by regulatory focus: Promotion-focused participants in the Confucian condition reported stronger purchase intentions, whereas prevention-focused participants in the Islamic condition maintained consistently high ethical engagement. Together, these findings highlight that ethical consumption is shaped not only by moral norms but also by motivational alignment. Practical implications are discussed for policy makers and marketers seeking to reduce food waste through culturally and motivationally congruent interventions.

在食物浪费严重的环境下，购买即将过期的食品（NEF）是一个合乎道德和现实的决定。虽然现有的研究强调了个人态度和经济因素的作用，但对文化道德体系和动机取向在形成这种行为方面的相互作用的关注有限。本研究发展并检验了一个文化基础框架，解释了国家文化价值观和监管焦点如何共同影响消费者购买新能源产品的意愿。借鉴儒家和伊斯兰伦理体系，在中国和马来西亚进行了三个实验（N = 1321）。研究1表明，受伊斯兰文化价值观影响的个体比受儒家文化价值观影响的个体表现出更大的新能源基金购买意愿。研究2确定了感知伦理价值是这种效应的中介。研究3揭示了监管焦点的显著缓和：在儒家条件下，以促销为重点的参与者报告了更强的购买意愿，而在伊斯兰条件下，以预防为重点的参与者始终保持较高的道德参与。总之，这些发现强调了道德消费不仅受到道德规范的影响，还受到动机一致性的影响。讨论了政策制定者和营销人员寻求通过文化和动机一致的干预措施减少食物浪费的实际意义。

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引用次数: 0

From waste to worth: Circular economy, labour recognition, and consumer response to upcycled apple pomace foods 从浪费到价值：循环经济、劳动力认可和消费者对升级苹果渣食品的反应

IF 4.9 1区农林科学 Q1 FOOD SCIENCE & TECHNOLOGY

Food Quality and Preference

Pub Date : 2026-02-01 Epub Date: 2025-10-21 DOI: 10.1016/j.foodqual.2025.105757

Tiziana Pagnani , Emanuele Spada , Filippo Brun , Teresina Mancuso

Upcycled food is gaining momentum as an effective strategy to reduce food waste and promote a circular economy. Apple pomace, the main by-product of apple processing, is rich in dietary fibre and bioactive compounds, making it a promising component for sustainable food production. Italy is a major player in the global apple market, resulting in a significant volume of apple by-products and making it a suitable context to investigate consumer acceptance of upcycled apple-based foods. Using a sample of 405 consumers, this study examines how sociodemographic factors, psychological constructs, and purchasing motivations influence willingness to try upcycled foods. A cluster analysis identified three distinct consumer profiles: sustainability advocates, mainstream consumers, and food-sceptical individuals, each exhibiting unique attitudes and preferences. Results indicate that younger, educated women with strong environmental awareness are the most receptive, while rural, less-educated men demonstrate higher levels of food and food technology neophobia. Key purchase drivers included environmental sustainability, health benefits, taste, a notable ethical dimension: many consumers appreciated farmers' work, valuing their role in maintaining landscapes, biodiversity, and food security. This social motivation adds a novel layer to existing frameworks on sustainable food choices. Among product types, sweet baked goods such as biscuits and cakes received the highest acceptance, while savoury items like salami encountered greater resistance. Despite a generally positive attitude, awareness of upcycled food and the circular economy remains low, underscoring the need for targeted education and communication strategies to strengthen consumer engagement and support the transition towards more sustainable and equitable food systems.

作为一种减少食物浪费和促进循环经济的有效策略，升级食品正获得越来越多的动力。苹果渣是苹果加工的主要副产品，富含膳食纤维和生物活性化合物，是可持续食品生产的重要组成部分。意大利是全球苹果市场的主要参与者，因此产生了大量的苹果副产品，这使得它成为调查消费者对升级回收苹果食品接受程度的合适背景。本研究以405名消费者为样本，探讨了社会人口因素、心理构造和购买动机如何影响消费者尝试再生食品的意愿。聚类分析确定了三种不同的消费者概况：可持续发展倡导者，主流消费者和食品怀疑个人，每个人都表现出独特的态度和偏好。结果表明，年轻、受过良好教育、环保意识强的女性最容易接受，而农村、受教育程度较低的男性则表现出更高程度的食品和食品技术新恐惧症。主要的购买驱动因素包括环境可持续性、健康效益、口味，这是一个显著的道德层面：许多消费者欣赏农民的工作，重视他们在维护景观、生物多样性和粮食安全方面的作用。这种社会动机为现有的可持续食物选择框架增加了一个新的层面。在产品类型中，饼干和蛋糕等甜的烘焙食品获得了最高的接受度，而腊肠等咸味食品则遇到了更大的阻力。尽管普遍持积极态度，但对升级食品和循环经济的认识仍然很低，这突出表明需要有针对性的教育和宣传战略，以加强消费者的参与，并支持向更可持续和更公平的粮食系统过渡。

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引用次数: 0

From perception to preference: Insights on front-of-package nutrition labelling effectiveness from a choice experiment under time-pressure 从感知到偏好：从时间压力下的选择实验对包装前营养标签有效性的见解

IF 4.9 1区农林科学 Q1 FOOD SCIENCE & TECHNOLOGY

Food Quality and Preference

Pub Date : 2026-02-01 Epub Date: 2025-10-22 DOI: 10.1016/j.foodqual.2025.105765

Edvina Hafner , Hristo Hristov , Klaus G. Grunert , Igor Pravst

Front-of-package nutrition labelling (FOPNL) aims to help consumers make healthier food choices quickly, but adoptions in real life are challenging. The European Commission failed to reach a consensus on a harmonized European FOPNL, which was expected in 2022. Opposition to Nutri-Score (NS) led to the proposal of NutrInform Battery (NI), while the Multiple Traffic Lights (MTL) is being considered as possible compromise. This study examined how NS, NI, and MTL influence food choices under time pressure, compared to the standard nutrition facts table (NFT), and explored familiarity, understanding, and preferences in two European countries. An online choice experiment (between-group design) was conducted in a country with implemented NS (DE-Germany) and without implemented FOPNL (SI-Slovenia). The study included a sample of 1641 adult consumers representative for each country. Each was randomly assigned to NS, NI, MTL, or NFT group. In 10 timed (20s) product choices (cereals or yogurts), participants chose between options varying in nutritional composition, presence of EU organic label and price. Understanding was tested through ranking tasks, and further questions accessed preferences and familiarity. Results show that that under time pressure nutritional composition was the most important attribute guiding food choice, followed by price and the EU organic logo. This pattern was consistent across both countries and products. FOPNLs improved food choices compared to NFT, with country-specific differences: NS was most effective in Germany and MTL in Slovenia, which reflected level of familiarity and understanding of labels in each country. Good understanding of FOPNL was reflected in better food choices, while poor understanding (approx. 30 % of participants) resulted in worse food choices compared to NFT, which highlights the critical need for consumer education. Subjective preferences towards FOPNLs did not completely reflect their understanding and food choice. We conclude that FOPNLs can support healthier choices but may depend on consumer recognition and comprehension. Results stress the need for harmonized labelling backed by education and awareness to maximize positive impact of FOPNLs.

包装正面营养标签（FOPNL）旨在帮助消费者快速做出更健康的食品选择，但在现实生活中采用是具有挑战性的。欧盟委员会未能就统一的欧洲FOPNL达成共识，该协议预计将于2022年达成。对“营养评分”（NS）的反对导致了“营养信息电池”（NI）的提出，而“多重交通信号灯”（MTL）则被认为是折中方案。本研究考察了与标准营养成分表（NFT）相比，NS、NI和MTL如何在时间压力下影响食物选择，并探讨了两个欧洲国家的熟悉度、理解和偏好。在实施NS （DE-Germany）和未实施FOPNL （si -斯洛文尼亚）的国家进行了在线选择实验（组间设计）。这项研究包括了代表每个国家的1641名成年消费者的样本。随机分为NS组、NI组、MTL组和NFT组。在10个定时（20秒）的产品选择（谷物或酸奶）中，参与者在营养成分、欧盟有机标签和价格等不同的选项中做出选择。理解能力是通过排序任务来测试的，进一步的问题是关于偏好和熟悉程度的。结果表明，在时间压力下，营养成分是指导食品选择的最重要属性，其次是价格和欧盟有机标志。这种模式在两个国家和产品中都是一致的。与NFT相比，FOPNLs改善了食品选择，但存在国家具体差异：NS在德国最有效，MTL在斯洛文尼亚最有效，这反映了每个国家对标签的熟悉程度和理解程度。对FOPNL的良好理解反映在更好的食物选择上，而对FOPNL的理解较差(约为1。与NFT相比，30%的参与者)导致了更糟糕的食物选择，这凸显了消费者教育的迫切需要。对FOPNLs的主观偏好并不能完全反映他们对食物的理解和选择。我们的结论是，FOPNLs可以支持更健康的选择，但可能取决于消费者的认可和理解。结果强调需要在教育和意识的支持下统一标签，以最大限度地发挥FOPNLs的积极影响。

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引用次数: 0

Not only veggies: Promoting healthy and familiar plant-based alternatives to traditional meat dishes with the AttiFood tool 不仅仅是蔬菜：用AttiFood工具推广健康和熟悉的植物性替代品，以取代传统的肉类菜肴

IF 4.9 1区农林科学 Q1 FOOD SCIENCE & TECHNOLOGY

Food Quality and Preference

Pub Date : 2026-02-01 Epub Date: 2025-10-10 DOI: 10.1016/j.foodqual.2025.105734

Roberta Adorni, Maria Elide Vanutelli, Arianna Mammano, Viviana Carolina Cambieri, Marco D'Addario, Patrizia Steca

The prevailing dietary patterns across Western countries, characterized by reliance on animal-source products, represent significant contributors to health issues and environmental degradation. Growing evidence has highlighted the potential of transitioning from meat-heavy to more plant-rich diets to promote human health while respecting planetary boundaries. Psychological research contributes by studying people's attitudes and intentions to identify barriers and promoters of healthier food choices. This research falls within this framework, specifically focusing on plant-based protein food (PBPF). The primary aim was introducing AttiFood, a tool for investigating attitudes toward PBPF. The second was to apply AttiFood to examine the role of attitudes in increasing the intention to consume PBPF. The research consisted of three phases: creation and validation of a photographic set of stimuli featuring a wide range of protein sources, including animal- (i.e., red and white meat, fish, dairy, and eggs) and plant-based (i.e., legumes, grain, nuts and seeds) protein food; design and testing of a customized implicit association test; application study on an Italian sample assessing how the current behavior, automatic and explicit attitudes, and intentions intertwine. Results showed positive attitudes toward familiar and palatable plant-based protein food, although they were considered less tasty, convivial, and satisfying than animal-based counterparts. Multiple linear regression revealed current consumption and automatic and explicit attitudes as predictors of intention to increase PBPF consumption. This research suggests that promoting familiar and palatable alternatives to animal-based protein, as presented in the AttiFood tool, could inspire positive dietary changes.

西方国家普遍的饮食模式以依赖动物来源的产品为特点，是造成健康问题和环境退化的重要因素。越来越多的证据表明，在尊重地球界限的同时，从肉类为主的饮食转向更多富含植物的饮食，有可能促进人类健康。心理学研究通过研究人们的态度和意图来确定健康食品选择的障碍和促进因素。本研究属于这一框架，特别关注植物性蛋白食品（PBPF）。主要目的是介绍AttiFood，一个调查人们对PBPF态度的工具。第二个是应用AttiFood来检查态度在增加消费PBPF的意图中的作用。该研究包括三个阶段：创建和验证一组具有广泛蛋白质来源的刺激照片，包括动物（即红肉和白肉、鱼、乳制品和鸡蛋）和植物（即豆类、谷物、坚果和种子）蛋白质食物；自定义内隐联想测验的设计与检验对意大利样本的应用研究，评估当前的行为，自动和明确的态度，和意图是如何交织在一起的。结果显示，人们对熟悉和美味的植物蛋白食品持积极态度，尽管它们被认为不如动物蛋白食品美味、欢乐和令人满意。多元线性回归显示，当前消费和自动和明确的态度是增加PBPF消费意愿的预测因素。这项研究表明，推广熟悉的、美味的动物蛋白替代品，如AttiFood工具所示，可以激发积极的饮食改变。

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引用次数: 0

Acceptance of insect-based food products in Western societies: An updated review (2021–2024) 西方社会对昆虫食品的接受程度：最新综述（2021-2024）

IF 4.9 1区农林科学 Q1 FOOD SCIENCE & TECHNOLOGY

Food Quality and Preference

Pub Date : 2026-02-01 Epub Date: 2025-10-10 DOI: 10.1016/j.foodqual.2025.105738

Lara Schomaker, Florian Fiebelkorn

This systematic literature review aims to investigate the factors influencing consumer acceptance of insect-based food products, incorporating studies from 2021 to May 2024. PRISMA guidelines were followed to identify relevant literature, which was subsequently analyzed using MAXQDA software. Furthermore, artificial intelligence was used throughout the screening process. The influencing factors are categorized into sociodemographic, psychological, emotional, social, dietary habits, product characteristics, and information-related aspects. By analyzing 126 studies from Western societies, we identify key drivers of acceptance, including gender, age, prior experience, attitudes, and curiosity, while noting barriers such as food neophobia, disgust, and dietary restrictions. This review provides valuable insights for marketers and policymakers aimed at promoting edible insects as sustainable protein alternatives and suggests further exploration of social influences on acceptance in future research.

本系统文献综述旨在调查影响消费者接受昆虫食品的因素，纳入2021年至2024年5月的研究。按照PRISMA指南进行相关文献的识别，随后使用MAXQDA软件进行分析。此外，整个筛选过程中都使用了人工智能。影响因素可分为社会人口学、心理、情感、社会、饮食习惯、产品特性和信息相关方面。通过分析来自西方社会的126项研究，我们确定了接受度的关键驱动因素，包括性别、年龄、先前经验、态度和好奇心，同时注意到诸如新食物恐惧症、厌恶和饮食限制等障碍。这一综述为营销人员和决策者提供了有价值的见解，旨在促进食用昆虫作为可持续蛋白质替代品，并建议在未来的研究中进一步探索社会对接受度的影响。

引用次数: 0

Applications of the ErrVarNorm index in case 1 best-worst scaling and data quality insights ErrVarNorm索引在案例1中最佳最差缩放和数据质量洞察的应用

IF 4.9 1区农林科学 Q1 FOOD SCIENCE & TECHNOLOGY

Food Quality and Preference

Pub Date : 2026-02-01 Epub Date: 2025-10-08 DOI: 10.1016/j.foodqual.2025.105730

S.R. Jaeger , S.L. Chheang , F. Llobell

The present research extended Llobell et al. (2025) [Fd. Qual. Pref., 10533] who introduced normalised error variance (ErrVarNorm; EVN) as an index of participant response consistency in Case 1 Best-Worst Scaling (BWS) (also known as MaxDiff). As EVN increases through its 0 to 1 range, response consistency and, in turn, the BWS data quality increase. This easy-to-calculate index was applied to online data collected from 4587 adults from the United Kingdom. The key findings included: 1) Researchers can establish a tolerance for post hoc exclusions (%) and calculate a corresponding EVN cut-off value; 2) Men aged 18–29 years old were most at risk of exclusion based on low EVN values; 3) Excluding participants with low EVN values changed BWS object scores and study conclusions; 4) EVN values were not strongly correlated with self-reported BWS task perceptions; and 5) EVN can be used as a general indicator of individual-level survey data quality. EVN = 0.5 was used as the threshold value for participant exclusions, but the results showed that this cut-off may need to be study-specific. Beyond further characterising the EVN index, the present research contributes to the discourse on data quality in online consumer research and advocates for the perspective that data quality exists on a continuum and that researchers are the ones who are primarily responsible for defining needed data quality levels in a focal study and then transparently disclosing steps taken to achieve this.

本研究扩展了Llobell et al. (2025) [Fd]。Qual. Pref， 10533]引入了归一化误差方差（ErrVarNorm； EVN）作为案例1 Best-Worst Scaling (BWS)（也称为MaxDiff）中的参与者响应一致性指标。当EVN在0到1的范围内增加时，响应一致性和BWS数据质量都会提高。这个易于计算的指数应用于从英国4587名成年人收集的在线数据。主要发现包括：1)研究人员可以建立事后排除的容忍度（%）并计算相应的EVN临界值；2) 18 ~ 29岁男性因EVN值较低而被排除在外的风险最大；3)排除EVN值较低的受试者改变BWS对象评分和研究结论；4) EVN值与自我报告的BWS任务知觉不存在强相关；5) EVN可作为个人层面调查数据质量的一般指标。EVN = 0.5被用作受试者排除的阈值，但结果显示，该临界值可能需要根据具体研究而定。除了进一步描述EVN指数之外，本研究还有助于在线消费者研究中的数据质量论述，并倡导数据质量存在于连续体上的观点，并且研究人员是主要负责在焦点研究中定义所需数据质量水平的人，然后透明地披露为实现这一目标所采取的步骤。

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引用次数: 0

Consumer trust and behavioral dynamics in food label usage: evidence from a national survey in South Korea 食品标签使用中的消费者信任和行为动态：来自韩国一项全国性调查的证据

IF 4.9 1区农林科学 Q1 FOOD SCIENCE & TECHNOLOGY

Food Quality and Preference

Pub Date : 2026-02-01 Epub Date: 2025-10-17 DOI: 10.1016/j.foodqual.2025.105756

Seonyeong Baek

This study examines how consumer trust shapes food label usage and satisfaction, and how these relationships evolve over time. Using nationally representative data from 5827 Korean adults in the 2022 Food Consumption Behavior Survey, we applied complex-sample regression models to analyze behavioral patterns and temporal dynamics. Trust functioned as a cognitive heuristic, increasing engagement with demanding labeling elements such as certifications, traceability, and production information. High-trust consumers combined multiple, value-based cues, whereas low-trust consumers relied mainly on basic cues such as price and expiration date. These differentiated patterns were consistently observed across vegetables and fruits, meat products, and processed foods. Evidence supported a reciprocal feedback system linking usage, trust, and satisfaction: satisfaction emerged as the strongest predictor of trust in cross-sectional models, and higher trust was associated with continued usage. Temporal analyses showed that increases in label usage and in trust were stronger predictors of current trust and usage than their baseline levels, underscoring the dynamic calibration of trust through repeated experiences. These findings portray trust not as a static belief but as a behavioral construct shaped by routine and meaningful encounters with labels. Practically, the results support stakeholder-specific approaches: for policymakers, enhancing the clarity and accessibility of credible certification information; for companies, designing transparent and emotionally resonant formats that sustain engagement; and for educators, developing stepwise programs that begin with familiar cues and progressively introduce more complex, value-based information.

本研究考察了消费者信任如何影响食品标签的使用和满意度，以及这些关系如何随着时间的推移而演变。利用2022年食品消费行为调查中5827名韩国成年人的全国代表性数据，我们应用复杂样本回归模型来分析行为模式和时间动态。信任作为一种认知启发式，增加了对诸如认证、可追溯性和生产信息等要求标签元素的参与。高信任的消费者结合了多种基于价值的线索，而低信任的消费者主要依赖于价格和有效期等基本线索。这些不同的模式在蔬菜、水果、肉制品和加工食品中都得到了一致的观察。证据支持使用、信任和满意度之间的相互反馈系统：在横截面模型中，满意度是信任的最强预测因子，更高的信任与持续使用相关。时间分析表明，标签使用和信任的增加比其基线水平更能预测当前的信任和使用，强调通过重复经验对信任进行动态校准。这些发现表明信任不是一种静态的信念，而是一种由日常和有意义的标签接触形成的行为结构。实际上，研究结果支持针对利益相关者的方法：对于决策者来说，提高可信认证信息的清晰度和可及性；对公司而言，设计透明且能引起情感共鸣的格式，以维持用户粘性；对于教育工作者来说，开发循序渐进的项目，从熟悉的线索开始，逐步引入更复杂的、基于价值的信息。

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引用次数: 0

Game meat acceptance in Japan: behavioral determinants and the role of food neophobia 日本对野味的接受程度：行为决定因素和新食物恐惧症的作用

IF 4.9 1区农林科学 Q1 FOOD SCIENCE & TECHNOLOGY

Food Quality and Preference

Pub Date : 2026-02-01 Epub Date: 2025-10-30 DOI: 10.1016/j.foodqual.2025.105768

Xinyi Hu, Tomoko Imoto

Expanding wildlife populations have caused severe agricultural damage in Japan, yet most culled animals remain underutilized, representing a missed opportunity for sustainable food production. Despite its nutritional and environmental benefits, game meat remains unfamiliar and under-consumed. This study investigated the psychological mechanisms shaping consumer acceptance of game meat by applying an extended Theory of Reasoned Action (TRA) framework incorporating food neophobia and prior experience. Partial least squares structural equation modeling (PLS-SEM) was conducted with survey data from 537 respondents. The extended TRA model explained 54.1 % of the variance in intention. Results identified two key attitudinal dimensions that positively predicted intention: quality perceptions, and sustainability and ethical concerns. In contrast, subjective norms exerted limited influence. Food neophobia negatively affected intentions both directly and indirectly, primarily by diminishing perceptions of quality. Multi-group analysis further revealed significant differences between experienced and inexperienced consumers, particularly in the effects of quality perceptions and situational knowledge, with approximately 40 % of respondents reporting prior experience. These findings highlight the importance of enhancing familiarity, improving quality perceptions, and reducing psychological barriers to promote sustainable game meat consumption in Japan. This research offers valuable and actionable insights for policymakers and industry stakeholders, contributing to a more resilient and sustainable food system by effectively addressing demand-side challenges.

野生动物数量的增加对日本的农业造成了严重的破坏，但大多数被扑杀的动物仍未得到充分利用，这意味着失去了可持续粮食生产的机会。尽管野味具有营养和环境效益，但人们对野味仍然不熟悉，而且消费不足。本研究通过应用扩展的理性行为理论（TRA）框架，结合食物恐惧症和先前经验，研究了塑造消费者对野味接受度的心理机制。对537名被调查者的调查数据进行偏最小二乘结构方程建模（PLS-SEM）。扩展的TRA模型解释了54.1%的意向方差。结果确定了积极预测意图的两个关键态度维度：质量感知，可持续性和道德问题。相比之下，主观规范的影响有限。新食物恐惧症直接或间接地对人们的意图产生负面影响，主要是通过降低人们对食物质量的认知。多组分析进一步揭示了有经验和没有经验的消费者之间的显著差异，特别是在质量感知和情境知识的影响方面，大约40%的受访者报告了先前的经验。这些发现强调了提高熟悉度、提高质量认知和减少心理障碍对促进日本可持续野味消费的重要性。这项研究为政策制定者和行业利益相关者提供了有价值和可操作的见解，通过有效应对需求侧挑战，有助于建立一个更具弹性和可持续的粮食系统。

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