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Consequences Customer Satisfaction : Service Quality and Perceived Value in the Moments Of Truth 顾客满意:关键时刻的服务质量和感知价值
Pub Date : 2021-08-27 DOI: 10.31294/eco.v5i2.9519
J. Juliana, Theresia Jessica, M. Widodo, Jessalyn Tanubrata
This study aims to explain the influence of service quality and perceived value on customer satisfaction at Starbucks U S to understand first and second moments of truth . Consumers evaluate the quality when consumers buy an offer and when consuming it . This type of research is a quantitative study that uses the Hair theory, the sampling in this study uses a nonprobability sampling technique. The research population is 70 respondents who have been to Starbucks US as a sample of the author's study. The analysis tool uses SPSS ver 25 with a significance level of 0.05. Measurement variables, the measurement scale used in this study is the Likert scale. The results of this study can prove the hypothesis proposed by the author because it is proven that good service quality can influence customer satisfaction, and perceived value influences customer satisfaction because customers offered a good value compared to the price . So that the results of this study, it can be concluded that service quality and perceived value have a significant effect on customer satisfaction at Starbucks US. Keywords: Service Quality, Perceived Value, Customer Satisfaction
本研究旨在解释服务质量和感知价值对星巴克美国顾客满意度的影响,以了解第一和第二真理时刻。消费者在购买商品和消费商品时,都会对商品的质量进行评估。这种类型的研究是使用Hair理论的定量研究,本研究中的抽样使用非概率抽样技术。作为作者研究的样本,研究对象是70名去过美国星巴克的受访者。分析工具采用SPSS 25,显著性水平为0.05。测量变量,本研究使用的测量量表为李克特量表。本研究的结果可以证明作者提出的假设,因为它证明了良好的服务质量可以影响顾客满意度,而感知价值影响顾客满意度是因为顾客提供了良好的价值与价格相比。因此,本研究的结果,可以得出结论,服务质量和感知价值对星巴克美国顾客满意度有显著影响。关键词:服务质量,感知价值,顾客满意度
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引用次数: 0
Belanja Pemerintah dan Peningkatan Sumber Daya Manusia di Indonesia 印尼政府支出和人力资源增长
Pub Date : 2021-08-27 DOI: 10.31294/ECO.V5I2.10168
A. Wardhana, Bayu Kharisma, Dita Selyna Sulandari
This study aims to analyze the effect of government spending on increasing the human development index (HDI) in Indonesia. The research method used in this study is the Fixed Effect Model and the Random Effect Model with 33 provinces in Indonesia. The results showed that government spending on the functions of the economy, health, education, and infrastructure had a statistical and significant effect on the human development index. In addition, the results of each component of the human development index (life expectancy, average length of schooling, and income per capita) have a significant effect. Expenditures on education, health, economy and infrastructure need to be considered by the government by increasing capital expenditures for the purposes of human resource capacity. In addition, investment in human capital in the form of research and development is devoted to the dropout community. Meanwhile, anti-corruption enforcement in the public sector must be increased so that the budget used for human resource development can run effectively and efficiently, especially human capital development. The contribution of this research is that it has never been carried out in an inter-provincial scope in Indonesia. Keywords : government expenditure, HDI, panel data
本研究旨在分析印尼政府支出对提高人类发展指数(HDI)的影响。本研究采用的研究方法是固定效应模型和随机效应模型,以印尼33个省份为样本。结果表明,政府在经济、卫生、教育和基础设施职能上的支出对人类发展指数具有统计上的显著影响。此外,人类发展指数的每个组成部分(预期寿命、平均受教育时间和人均收入)的结果都有显著影响。政府需要考虑在教育、卫生、经济和基础设施方面的支出,增加人力资源能力方面的资本支出。此外,研究和发展形式的人力资本投资专门用于辍学社区。同时,必须加强公共部门的反腐败执法,使用于人力资源开发的预算能够有效和高效地运行,特别是人力资本开发。这项研究的贡献在于,它从未在印度尼西亚的跨省范围内进行过。关键词:政府支出,人类发展指数,面板数据
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引用次数: 1
Peranan Sumber Daya Manusia dan Presentasi (Presenter) Dalam Memasarkan Produk Pendidikan di Lembaga Pendidikan dan Pengembangan Profesi Nusantara 人力资源和演讲者在教育机构销售教育产品和职业发展方面的作用
Pub Date : 2021-08-27 DOI: 10.31294/eco.v5i2.10285
D. Purnomo, Nurlis Effendi
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引用次数: 0
Strategi Pemasaran Pada Rumah Susun BP Batam
Pub Date : 2021-08-27 DOI: 10.31294/ECO.V5I2.10186
Zahra Aqilla Putri Chandra, Maya Ariyanti
One of the government agencies that builds and manages flats is BP Batam. BP Batam has flats located in 5 industrial areas in Batam, namely Batu Ampar, Sekupang, Muka Kuning, Tanjung Uncang and Kabil. However, there are still many people who are not interested in living in BP Batam flats. Although the facilities provided are quite complete. The purpose of this study is to provide a marketing strategy for BP Batam in marketing their flats. The method used in this research is descriptive qualitative by using the Forum Group Discussion (FGD) in collecting data. The results of this study indicate that the IFAS Matrix is 2.48 and the EFAS Matrix is 2.76, so that the IE Matrix is in cell 5. Then the marketing strategy should be the SO (Strength-Opportunity) Strategy. The SO (Strength-Opportunity) strategy was chosen because the strength value (1.825) in the IFAS Matrix is greater than the weakness value (0.6625). In addition, the opportunity value (1.717948718) on the EFAS Matrix is also greater than the threat value (1.051282051). The SO (Strength-Opportunity) strategy consists of (1) increasing the offer of temporary housing contracts to industrial workers outside Batam, (2) construct development with evenly distributed facilities/infrastructure, and (3) construct developments that are located spread across Batam . Keywords : External Condition Factors, IE Matrix, Internal Condition Factors, Proposed Marketing Strategy, and TOWS Matrix
BP Batam是建造和管理公寓的政府机构之一。BP Batam在Batu Ampar、Sekupang、Muka Kuning、Tanjung unang和Kabil五个工业区拥有公寓。然而,仍有许多人对住在BP巴淡岛不感兴趣。虽然提供的设施相当齐全。本研究的目的是为BP Batam提供营销策略。本研究采用描述性定性方法,采用论坛小组讨论(FGD)收集数据。本研究结果表明,IFAS Matrix为2.48,EFAS Matrix为2.76,因此IE Matrix位于cell 5。那么营销策略应该是SO(优势-机会)策略。选择SO(优势-机会)策略是因为IFAS矩阵中的优势值(1.825)大于劣势值(0.6625)。此外,EFAS矩阵上的机会值(1.717948718)也大于威胁值(1.051282051)。SO(实力-机会)战略包括(1)增加向巴淡岛以外的产业工人提供临时住房合同,(2)建设具有均匀分布的设施/基础设施的开发项目,以及(3)建设分布在巴淡岛各地的开发项目。关键词:外部条件因素,IE矩阵,内部条件因素,建议营销策略,TOWS矩阵
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引用次数: 0
Pengaruh Inflasi, Indeks Pembangunan Manusia, Dan Upah Minimum Provinsi Terhadap Pengangguran Di Indonesia 通货膨胀、人口发展指数和印尼失业最低工资的影响
Pub Date : 2021-08-27 DOI: 10.31294/ECO.V5I2.10070
Soeharjoto Soekapdjo, Mitha Rachma Oktavia
Indonesia, which is part of Association of Southeast Asian Nations and Group of Twenty, participates in implementing sustainable economic development. There are still constraints in terms of macroeconomic development, such as employment which resulting in unemployment. This condition will affect the society and disrupt social and political stability. So it is necessary to conduct research related to unemployment. Purpose of this study is to analyze inflation effect, human development index, provincial minimum wage on unemployment in Indonesia. Used panel data regression method, with data from 33 provinces in Indonesia from 2015-2018. Unemployment is dependent variable with inflation, the human development index, and the provincial minimum wage as an independent variables. Accordance with the fixed effect model, results shown that inflation and human development index have a negative and significant effect on the unemployment in Indonesia, while the provincial minimum wage is not significant to the unemployment in Indonesia. To reducing unemployment, government can increasing their regions potentials, good regulations, and also society creativity and education. Keywords: Human Development Index, Inflation, Provincial Minimum Wage, Unemployment
印度尼西亚是东南亚国家联盟和二十国集团的成员,参与实施可持续经济发展。在宏观经济发展方面仍然存在制约因素,例如导致失业的就业。这种情况将影响社会,破坏社会和政治稳定。因此,有必要进行与失业相关的研究。本研究的目的是分析通货膨胀、人类发展指数、省级最低工资对印尼失业的影响。采用面板数据回归方法,选取印度尼西亚33个省份2015-2018年的数据。失业率是因变量,通货膨胀、人类发展指数和省级最低工资是自变量。根据固定效应模型,结果表明通货膨胀和人类发展指数对印度尼西亚的失业率有显著的负向影响,而省级最低工资对印度尼西亚的失业率影响不显著。要减少失业,政府可以通过提高地区潜力、完善规章制度、社会创造力和教育来实现。关键词:人类发展指数,通货膨胀,省级最低工资,失业
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引用次数: 8
Inovasi dan Daya Kompetitif Para Wirausahawan UMKM: Dampak dari Globalisasi Teknologi Informasi 信息技术全球化的影响
Pub Date : 2021-08-27 DOI: 10.31294/eco.v5i2.10582
R. Ratiyah, Hartanti Hartanti, E. Setyaningsih
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引用次数: 5
Penerapan Aplikasi Database pada Kegiatan Manajemen Sekolah 学校管理活动的应用数据库
Pub Date : 2021-07-16 DOI: 10.21831/jump.v1i2.42352
Widia Murni Wijaya, Z. Subekti
Penelitian ini bertujuan untuk mengetahui penerapan aplikasi database untuk mengolah data, pemenuhan kebutuhan sistem (hardware dan software), dan kebutuhan pengguna (brainware) untuk mendukung penerapan aplikasi database pada kegiatan manajemen sekolah. Penelitian ini menggunakan metode kualitatif dengan mengamati dan mencatat fakta-fakta yang dilakukan melalui observasi, wawancara, dan dokumentasi. Penelitian dilaksanakan di tiga sekolah menengah pertama negeri. Informan penelitian ini terdiri dari tenaga kependidikan dan pendidik. Hasil penelitian menunjukkan bahwa sekolah-sekolah yang diteliti telah menerapkan aplikasi database untuk mengolah data pada kegiatan manajemen sekolah, pemenuhan kebutuhan sistem (hardware dan software) telah disesuaikan dengan perkembangan tren teknologi terbaru, dan pemenuhan kebutuhan pengguna (brainware) telah dikelola dengan baik melalui pelatihan yang berkesinambungan untuk meningkatkan kemampuan para tenaga kependidikan dan pendidik.
本研究的目的是确定数据库应用程序用于处理数据、满足系统(硬件和软件)的需求和用户支持学校管理活动的数据库应用程序的应用。本研究采用定性方法观察和记录通过观察、采访和记录所陈述的事实。这项研究在美国三所中学进行。该研究的资料来源包括教育工作者和教育工作者。研究的研究结果表明,学校已经将数据库应用程序来处理数据应用于管理学校活动,满足系统需求(硬件和软件)已经适应最新的技术趋势发展,满足用户需求管理(brainware)已顺利通过培训不断提高的kependidikan发电和教育家。
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引用次数: 2
Evaluasi Kualitatif Program Pendidikan dan Pelatihan Calon Kepala Sekolah Model In-On-In 定性教育计划和未来的校长培训课程in - in - in模型
Pub Date : 2021-07-16 DOI: 10.21831/jump.v1i2.42435
D. Andriani, Dinar Tri Juliyanti, Suyud Suyud, Mustiningsih Mustiningsih, A. Arifin
Penelitian ini bertujuan untuk mengevaluasi program penyiapan calon kepala sekolah dengan model in-on-in.  Fokus penelitiannya yaitu pada pelaksanaan pendidikan dan pelatihan (diklat) yang terdiri dari tahap in-service learning 1 (ISL1), on the job learning (OJL), dan in-service learning 2 (ISL2). Penelitian menggunakan pendekatan kualitatif. Pengumpulan data dilakukan dengan wawancara semi terstruktur kepada lulusan program dan studi dokumentasi. Data yang terkumpul kemudian dianalisis secara kualitatif. Kriteria dependabilitas, kredibilitas, transferabilitas, dan komfirmabilitas diterapkan untuk menjamin kualitas data. Hasil penelitian menunjukkan bahwa pengembangan program pendidikan dan pelatihan (diklat) calon kepala sekolah (CKS) di Indonesia secara umum senada dengan trend pengembangan program penyiapan CKS  di berbagai negara. Kurikulumnya komperhensif dan koheren yang mengkaitkan antara pengetahuan teoritis yang diberikan melalui pembelajaran di kelas dengan pengetahuan dan keterampilan praktis melalui magang di sekolah pada tahap OJL. Diklat juga telah menerapkan pendekatan pembelajaran orang dewasa dan mengevaluasi tingkat penguasaan kompetensi peserta diklat. Model diklat ini dirasakan lulusan telah mendukung penguasaan kompetensi kepala sekolah yang mereka butuhkan saat menjabat. Namun demikian, hasil evaluasi menunjukkan bahwa masih terdapat beberapa aspek dari komponen pelaksanaan diklat yang perlu ditingkatkan. Aspek tersebut yaitu: relevansi kurikulum dengan tugas pekerjaan dan tanggung jawab kepala sekolah saat ini, kualitas mentor dan pementorannya saat peserta melaksanakan magang di sekolah.
本研究旨在评估未来校长的“in- in- in”计划。他的研究重点是教育和培训的执行,包括第一阶段的工作学习(ISL1)、工作学习(OJL)和内部学习2 (ISL2)。基于定性方法的研究。数据收集是通过对项目毕业生和文献研究的半结构性采访进行的。收集到的数据随后进行定性分析。推定可降解、信誉、转让和可保证性的标准,以确保数据的质量。研究结果表明,印尼未来校长教育和培训计划的发展与在不同国家发展发展计划的趋势相似。规范课程和一致性,将课堂上通过学习提供的理论知识与OJL阶段的学校实习提供的实用知识和技能联系起来。学习者还采用了成人学习方法,评估了学习者的能力水平。毕业生们认为,这种口述模式支持了他们在职期间所需的校长能力的掌握。然而,评估结果表明,仍然有几个方面需要改进。这一方面是:课程与当前校长的工作职责和职责的相关性,以及参与者在学校实习时导师的质量和学科性质。
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引用次数: 1
Pengaruh Kepemimpinan Kepala Sekolah, Supervisi Pendidikan dan Budaya Sekolah Terhadap Kinerja Guru Sekolah Dasar Negeri 校长领导、学校教育和文化监督对小学教师表现的影响
Pub Date : 2021-07-16 DOI: 10.21831/jump.v1i2.42433
Cepi Safruddin Abd. Jabar, Tri Joko Susilo
Penelitian ini bertujuan untuk mengetahui pengaruh kepemimpinan kepala sekolah, supervisi pendidikan dan budaya sekolah terhadap kinerja guru. Lokasi penelitian yaitu sekolah dasar negeri (SDN) di Kecamatan Kajoran Kabupaten Magelang. Penelitian ini menggunakan pendekatan kuantitatif. 144 guru dipilih sebagai sampel penelitian dengan teknik area proportionate random sampling. Pengumpulan data menggunakan kuesioner. Pengujian hipotesis menggunakan rumus regresi sederhana dan ganda. Hasil penelitian menunjukkan terdapat pengaruh yang positif dan signifikan antara kepemimpinan kepala sekolah, supervisi pendidikan dan budaya sekolah terhadap kinerja guru secara sendiri-sendiri atau bersama-sama. Implikasinya yaitu peningkatan kinerja guru perlu memperhatikan ketiga variabel yang mempengaruhi tersebut.
本研究旨在探讨校长领导、学校教育和文化监督对教师表现的影响。研究地点是马格朗摄政加里南地区的小学(SDN)。这项研究采用定量方法。144名教师被选为比例区域技术的研究样本。数据收集使用问卷调查。用简单的、双重的回归公式来测试假设。研究结果表明,校长的领导、学校教育和文化监督对教师单独或集体表现有积极和重要的影响。其含义是教师绩效的提高需要考虑这三个影响变量。
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引用次数: 2
Program Pengembangan Layanan Perpustakaan di Sekolah Menengah Atas: Studi Kasus di SMAN 2 Bantul 高中图书馆服务发展计划:SMAN 2班的案例研究
Pub Date : 2021-07-16 DOI: 10.21831/jump.v1i2.42350
Meilina Bustari
Penelitian ini bertujuan untuk mendeskripsikan program pengembangan layanan perpustakaan sekolah di Sekolah Menengah Atas Negeri 2 Bantul. Metode pada penelitian ini menggunakan metode kualitatif. Sumber data dalam penelitian ini adalah kepala perpustakaan, tenaga pengelola perpustakaan sekolah, dan relawan pustakawan muda. Metode pengumpulan data menggunakan teknik wawancara, observasi, dan dokumentasi. Uji validitas data menggunakan triangulasi sumber dan metode. Teknik yang digunakan untuk menganalisis data adalah analisis data Miles dan Huberman. Hasil penelitian ini menunjukkan bahwa: (1) bentuk program pengembangan layanan perpustakaan di Sekolah Menengah Atas Negeri 2 Bantul meliputi kegiatan layanan untuk difabel, narapidana, dan kegiatan di panti jompo;  (2) proses pelaksanaan kegiatan layanan perpustakaan terdiri atas: (a) layanan untuk difabel dengan mengundang siswa difabel dari luar sekolah untuk mengikuti kegiatan  story telling; (b) layanan bagi narapidana dilakukan dengan mengganti koleksi setiap dua bulan sekali; dan (c) layanan di panti jompo dilakukan dengan mengganti koleksi dalam jangka waktu dua bulan sekali dan memberi pendampingan bagi manula dalam memanfaatkan koleksi.
本研究旨在描述公立高中2班公立学校为学校提供服务的培训计划。本研究采用定性方法。本研究的数据来源包括图书馆负责人、学校图书馆管理员和志愿年轻图书管理员。数据收集方法采用访谈、观察和文档技术。使用源三角法和方法测试数据的有效性。分析数据的技术是迈尔斯和胡伯曼的数据分析。这项研究的结果表明:(1)一项为期两年的公立高中图书馆服务发展计划包括为残疾、囚犯和养老院提供服务活动;(2)执行图书馆服务活动的过程包括:(a)在学校外邀请残疾学生参加讲故事活动时进行的服务;(b)为犯人提供服务的方式是每两个月更换一次收藏品;(c)养老院的服务是通过每两个月更换一个集合,并为受益于集合的老年人提供协助。
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引用次数: 0
期刊
JPBM Jurnal Pendidikan Bisnis dan Manajemen
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