Debates revolving around food systems sustainability and farming production efficiency often depict animal production as intensive farming practices that are resource-inefficient and environmentally harmful. Agroecological approaches that value virtuous combinations of plants and animals in mixed farming conditions may support a citizen's reconciliation with animal farming, better addressing sustainability and ethics of farming. The study assesses the feasibility of transitioning to more sustainable production models by analysing poultry farming in synergy with permanent and aromatic crops, facing challenges such as environmental impact and animal welfare. This research explores the adoption of AgroSilvoPastoral Systems (ASPS), that combine plants and animals, to increase animal welfare as well as biodiversity and to reduce negative externalities. The research involved an Italian laying hen organic farm as an empirical case study. By investigating how this change can be addressed and supported by both sides of the supply chain (production and market) this study aims at proposing a novel metric for socio-economic assessments of ASPS. A gross margin evaluation and a choice experiment were utilized to determine if the changes in structural costs for producers were offset by consumers' willingness to pay for products derived from these systems. The findings indicate that implementing ASPS in egg production at a large scale could lead to a competitive advantage in the market while also promoting sustainable and environmentally friendly practices. In addition, engaging farmers in the decision-making process through a participatory approach facilitate the adoption and more efficient management of these systems, enhancing the probability of success.
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