Pub Date : 2020-12-12DOI: 10.2991/assehr.k.201209.084
Kezia Mallista, Naomi Soetikno, Widya Risnawaty
1 Psychological Magister Program, Faculty of Psychology, Tarumanagara University, Jakarta 11440, Indonesia *Corresponding author. Email: kezia.717181014@stu.untar.ac.id ** Corresponding co-author. Email: naomis@fpsi.untar.ac.id, widyar@fpsi.untar.ac.id ABSTRACT Adolescence is a transitional period from childhood to adulthood which is marked by changes in physical, cognitive, and psychosocial aspects. At this stage of development, adolescents often experience psychological problems such as eating disorders, anxiety, or even depression, and so forth. Various psychological problems can occur due to internal factors and external factors. One external factor that causes psychological problems in adolescents is sexual harassment. Sexual harassment is a sexual act through physical or non-physical touch targeting sexual organs or sexuality. Sexual harassment can be experienced by adolescents and cause anxiety and decrease grades in school. The aims of this study to determine the description of sexual harassment experienced by adolescents in one of the state high schools in the South Tangerang area. The study was conducted by distributing a questionnaire and interviews with 10-12 high school students. Questionnaires were given to adolescents aged 13-19 years (N = 178). Based on 178 students, 123 students (69%) had experienced sexual harassment. The results showed that 66 students (54%) experienced verbal sexual harassment; 106 students (86%) experienced non-verbal sexual harassment; there were 56 students (46%) who experienced physical sexual harassment. Interviews were conducted on 3 students who had experienced sexual harassment, namely 2 women and 1 man. Interviews showed that victims of sexual harassment experienced low self-esteem, skipping school, fear of meeting the opposite sex, and experienced physical reactions such as nausea, palpitations, and dizziness. The results of this study are preliminary studies of research that are useful for the development of psychological science in the future.
{"title":"Sexual Harassment in Adolescent","authors":"Kezia Mallista, Naomi Soetikno, Widya Risnawaty","doi":"10.2991/assehr.k.201209.084","DOIUrl":"https://doi.org/10.2991/assehr.k.201209.084","url":null,"abstract":"1 Psychological Magister Program, Faculty of Psychology, Tarumanagara University, Jakarta 11440, Indonesia *Corresponding author. Email: kezia.717181014@stu.untar.ac.id ** Corresponding co-author. Email: naomis@fpsi.untar.ac.id, widyar@fpsi.untar.ac.id ABSTRACT Adolescence is a transitional period from childhood to adulthood which is marked by changes in physical, cognitive, and psychosocial aspects. At this stage of development, adolescents often experience psychological problems such as eating disorders, anxiety, or even depression, and so forth. Various psychological problems can occur due to internal factors and external factors. One external factor that causes psychological problems in adolescents is sexual harassment. Sexual harassment is a sexual act through physical or non-physical touch targeting sexual organs or sexuality. Sexual harassment can be experienced by adolescents and cause anxiety and decrease grades in school. The aims of this study to determine the description of sexual harassment experienced by adolescents in one of the state high schools in the South Tangerang area. The study was conducted by distributing a questionnaire and interviews with 10-12 high school students. Questionnaires were given to adolescents aged 13-19 years (N = 178). Based on 178 students, 123 students (69%) had experienced sexual harassment. The results showed that 66 students (54%) experienced verbal sexual harassment; 106 students (86%) experienced non-verbal sexual harassment; there were 56 students (46%) who experienced physical sexual harassment. Interviews were conducted on 3 students who had experienced sexual harassment, namely 2 women and 1 man. Interviews showed that victims of sexual harassment experienced low self-esteem, skipping school, fear of meeting the opposite sex, and experienced physical reactions such as nausea, palpitations, and dizziness. The results of this study are preliminary studies of research that are useful for the development of psychological science in the future.","PeriodicalId":346556,"journal":{"name":"Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)","volume":"101 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123789537","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-12DOI: 10.2991/assehr.k.201209.060
Yenni Fransiska, D. Candraningrum
The Lifestyle of the people in Indonesia is now highly developed as technology develops. The presence of beauty cam features as a virtual tool for makeup testing is one of the latest innovations from the Shoppee application. Shoppee utilizes this feature for interactive makeup sessions for Shoppee users throughout Indonesia. This interactive feature is called Augment Reality. This innovation is a new thing launched by Shopee by conducting promotions. Through this innovation, users can use a mobile phone virtually to try various beauty products wherever and whenever. Seeing the new technology released by Shopee is one-way makeup lovers save time in shopping. In this study, using quantitative techniques and methods used in the form of surveys. The observation unit is the Hello beauty community, which is a cosmetics lover community in Indonesia. The total questionnaire collected was 100 respondents related to this study. Data analysis using SPSS (Statistical Package for the Social Science) for Windows 23. Based on the results of research that has been done there is a strong influence between the promotion of Shpee using Beautycam with the Lifestyle of cosmetics lovers.
随着科技的发展，印尼人的生活方式也高度发达。作为化妆测试的虚拟工具，美妆摄像头的出现是Shoppee应用程序的最新创新之一。Shoppee利用这一功能为印度尼西亚各地的Shoppee用户提供互动化妆课程。这种互动功能被称为增强现实。这种创新是Shopee通过促销推出的新事物。通过这项创新，用户可以随时随地使用手机虚拟地尝试各种美容产品。看到Shopee发布的新技术是单向的，彩妆爱好者节省了购物时间。在本研究中，采用定量的技术和方法以调查的形式进行。观察单位是Hello美容社区，这是印尼的一个化妆品爱好者社区。共收集到100份与本研究相关的问卷。使用SPSS (Statistical Package for Social Science)进行数据分析。根据已经完成的研究结果，使用Beautycam推广Shpee与化妆品爱好者的生活方式之间有很强的影响。
{"title":"The Effect of Shopee Promotion Using Beautycam’s New Technology on the Lifestyle of Cosmetics Lovers","authors":"Yenni Fransiska, D. Candraningrum","doi":"10.2991/assehr.k.201209.060","DOIUrl":"https://doi.org/10.2991/assehr.k.201209.060","url":null,"abstract":"The Lifestyle of the people in Indonesia is now highly developed as technology develops. The presence of beauty cam features as a virtual tool for makeup testing is one of the latest innovations from the Shoppee application. Shoppee utilizes this feature for interactive makeup sessions for Shoppee users throughout Indonesia. This interactive feature is called Augment Reality. This innovation is a new thing launched by Shopee by conducting promotions. Through this innovation, users can use a mobile phone virtually to try various beauty products wherever and whenever. Seeing the new technology released by Shopee is one-way makeup lovers save time in shopping. In this study, using quantitative techniques and methods used in the form of surveys. The observation unit is the Hello beauty community, which is a cosmetics lover community in Indonesia. The total questionnaire collected was 100 respondents related to this study. Data analysis using SPSS (Statistical Package for the Social Science) for Windows 23. Based on the results of research that has been done there is a strong influence between the promotion of Shpee using Beautycam with the Lifestyle of cosmetics lovers.","PeriodicalId":346556,"journal":{"name":"Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123809819","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-12DOI: 10.2991/assehr.k.201209.036
Fivanda, A. Ismanto
The application of eco-interior to buildings and interiors has become a phenomenon and is required by developing environmental issues. Most restaurants in Indonesia have developed the waste zero management environmental issue. Environmental issues sustainable need to applicable for the interior and building space associated with the division of space. The development of restaurants in Jakarta is very developed and all require applying eco-design concept. Restaurants was established with a variety of that are quite interesting and make visitors feel comfortable in the restaurant. One of them is Lemongrass Restaurant founded in a natural modern restaurant with indoor and outdoor concepts as well as a green open area with a garden and pool concept. As a very important public facility and needs aspects of applied eco-interior. Seen from the whole building starting from architecture, interior, until the parts that are designed together with each other to become an eco-friendly tropical paradise. Certainly, Lemongrass Restaurant combines colors and tropical plants to make it very natural modern. Selection of special design styles to unite the design with the natural surroundings. The design concept of Lemongrass Restaurant is creating atmosphere with a touch of nature that is equipped with a variety of unique and 'eye catching' support sustain systems and materials.
{"title":"Applied Study of Eco-Interior Concept in Lemongrass Restaurant, Bogor","authors":"Fivanda, A. Ismanto","doi":"10.2991/assehr.k.201209.036","DOIUrl":"https://doi.org/10.2991/assehr.k.201209.036","url":null,"abstract":"The application of eco-interior to buildings and interiors has become a phenomenon and is required by developing environmental issues. Most restaurants in Indonesia have developed the waste zero management environmental issue. Environmental issues sustainable need to applicable for the interior and building space associated with the division of space. The development of restaurants in Jakarta is very developed and all require applying eco-design concept. Restaurants was established with a variety of that are quite interesting and make visitors feel comfortable in the restaurant. One of them is Lemongrass Restaurant founded in a natural modern restaurant with indoor and outdoor concepts as well as a green open area with a garden and pool concept. As a very important public facility and needs aspects of applied eco-interior. Seen from the whole building starting from architecture, interior, until the parts that are designed together with each other to become an eco-friendly tropical paradise. Certainly, Lemongrass Restaurant combines colors and tropical plants to make it very natural modern. Selection of special design styles to unite the design with the natural surroundings. The design concept of Lemongrass Restaurant is creating atmosphere with a touch of nature that is equipped with a variety of unique and 'eye catching' support sustain systems and materials.","PeriodicalId":346556,"journal":{"name":"Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134045661","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-12DOI: 10.2991/assehr.k.201209.048
Billy Stephen Sawa, Nigar Pandrianto
Coffee is one of the easiest drinks found in various places in Indonesia. Nowadays, drinking coffee has become a culture inherent to most people. Bersama Disini coffee shop as the subject of research chosen because researchers see that the coffee shop has just stood up and already has a good rate of sales. Researchers want to analyze the creative process of naming the Bersama Disini coffee shop and what is the implementation in the Marketing communication section. In this research, researchers use several theories such as creativity theory, creative process theory, communication theory, and marketing communication theory. It is written using a descriptive qualitative research approach with case study methods. The collection of data is done by interviewing the owner of the Bersama Disini coffee shop, creative practitioners, and marketing communication practitioners to know the response of the creative process of naming that is made to how to apply the name of the shared coffee shop menu here in the marketing communication section. The results of this study showed that the creative process in the naming of the coffee menu as part of the marketing communication conducted by the Bersama Disini coffee shop shows a different creative process for each of the coffee menu naming found. Keyword: Coffee, creativity, marketing communication
{"title":"Creativity Process of Naming the Coffee Menu as a Part of Marketing Communications","authors":"Billy Stephen Sawa, Nigar Pandrianto","doi":"10.2991/assehr.k.201209.048","DOIUrl":"https://doi.org/10.2991/assehr.k.201209.048","url":null,"abstract":"Coffee is one of the easiest drinks found in various places in Indonesia. Nowadays, drinking coffee has become a culture inherent to most people. Bersama Disini coffee shop as the subject of research chosen because researchers see that the coffee shop has just stood up and already has a good rate of sales. Researchers want to analyze the creative process of naming the Bersama Disini coffee shop and what is the implementation in the Marketing communication section. In this research, researchers use several theories such as creativity theory, creative process theory, communication theory, and marketing communication theory. It is written using a descriptive qualitative research approach with case study methods. The collection of data is done by interviewing the owner of the Bersama Disini coffee shop, creative practitioners, and marketing communication practitioners to know the response of the creative process of naming that is made to how to apply the name of the shared coffee shop menu here in the marketing communication section. The results of this study showed that the creative process in the naming of the coffee menu as part of the marketing communication conducted by the Bersama Disini coffee shop shows a different creative process for each of the coffee menu naming found. Keyword: Coffee, creativity, marketing communication","PeriodicalId":346556,"journal":{"name":"Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122114158","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-12DOI: 10.2991/assehr.k.201209.015
Rita Amelinda, I. Setyawan
The study aims to analyze the effects of CGPI, free cash flow, leverage, managerial ownership, and asset turnover to the value of the firm. Sample consisted of 23 companies with the best GCG and listings on the Indonesia Stock Exchange (IDX) between 2008-2014. Thus obtained 161 observations for each group. This research used Ordinary Least Square (OLS) in order to test their hypothesis and has shown that, CGPI, free cash flow and asset turnover contribute significantly positive effects on the value of the firm based on Tobin's Q model with alpha 5%, while leverage and managerial ownership contributes to a negative effect on it with a significant different level. Overall the results of this study support Arsjah (1) and Destriana (8) states CGPI as the main factor in the analysis model.
{"title":"Agency Conflict Control on Corporate Values in Companies With the Best GCG Period 2008-2014","authors":"Rita Amelinda, I. Setyawan","doi":"10.2991/assehr.k.201209.015","DOIUrl":"https://doi.org/10.2991/assehr.k.201209.015","url":null,"abstract":"The study aims to analyze the effects of CGPI, free cash flow, leverage, managerial ownership, and asset turnover to the value of the firm. Sample consisted of 23 companies with the best GCG and listings on the Indonesia Stock Exchange (IDX) between 2008-2014. Thus obtained 161 observations for each group. This research used Ordinary Least Square (OLS) in order to test their hypothesis and has shown that, CGPI, free cash flow and asset turnover contribute significantly positive effects on the value of the firm based on Tobin's Q model with alpha 5%, while leverage and managerial ownership contributes to a negative effect on it with a significant different level. Overall the results of this study support Arsjah (1) and Destriana (8) states CGPI as the main factor in the analysis model.","PeriodicalId":346556,"journal":{"name":"Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130182355","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-12DOI: 10.2991/assehr.k.201209.001
Nadira Maurizka Kuputri
Aside from its facility, industrial revolution 4.0 brings a new issue to the block; the digital divide. This paper aims to find some antecedents of the digital divide and some solutions in Bourdieu’s digital sociology perspective that can maximize Indonesia’s potential human resources. Through the conducted literature study, this paper found that one of the antecedents is intergenerational poverty in urban and rural areas of Indonesia, which impacted the unequal digital infrastructure. If the infrastructure is evenly distributed and digital capital is owned to every students, they will be more motivated to develop their potential to gain 21st-century skills in order ‘Making Indonesia 4.0”.
{"title":"Digital Divide: A Critical Approach to Digital Literacy in ‘Making Indonesia 4.0’","authors":"Nadira Maurizka Kuputri","doi":"10.2991/assehr.k.201209.001","DOIUrl":"https://doi.org/10.2991/assehr.k.201209.001","url":null,"abstract":"Aside from its facility, industrial revolution 4.0 brings a new issue to the block; the digital divide. This paper aims to find some antecedents of the digital divide and some solutions in Bourdieu’s digital sociology perspective that can maximize Indonesia’s potential human resources. Through the conducted literature study, this paper found that one of the antecedents is intergenerational poverty in urban and rural areas of Indonesia, which impacted the unequal digital infrastructure. If the infrastructure is evenly distributed and digital capital is owned to every students, they will be more motivated to develop their potential to gain 21st-century skills in order ‘Making Indonesia 4.0”.","PeriodicalId":346556,"journal":{"name":"Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129717514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-12DOI: 10.2991/assehr.k.201209.045
Sherin Setiani, Erik Wijaya
This research examined the relationship between self-regulated learning with student engagement in college students who have many roles. In performing their roles, college student needs to do self-regulated learning as a strategy in order to keep having student engagement, so they can reach their academic success. Self-regulated learning is a process of planning and controlling student’s cognitive, emotion, behavior, and environment to reach academic success. Student engagement is student’s involvement in emotion, cognitive, and behavior aspects of doing academic task and still persevere despite obstacles. This research involved 206 college students in X University, that consists of 114 males and 92 females. Researcher used two measuring instruments, those were Self-Regulated Learning instrument from Universitas Tarumanagara which was adapted by Monica (2013) and Student Course Engagement Quotient (SCEQ) by Handelsman et al. (2005). Analysis used pearson correlation technique, and obtained r (206) = 0.262, p = 0.000 < 0.05. The result indicates that there is a positive and significant correlation between self-regulated learning and student engagement.
本研究考察了多角色大学生自主学习与学生投入的关系。在履行自己的角色时，大学生需要将自我调节学习作为一种策略，以保持学生的参与度，从而达到学业上的成功。自我调节学习是为达到学业成功而对学生的认知、情绪、行为和环境进行规划和控制的过程。学生参与是指学生在完成学业任务的过程中，在情感、认知和行为方面的参与，尽管遇到了障碍，但仍然坚持不懈。本研究涉及X大学206名大学生，其中男114名，女92名。研究者使用了两种测量工具，分别是Monica(2013)改编自塔鲁马纳加拉大学的自我调节学习工具和Handelsman等人(2005)的学生课程参与商数(SCEQ)。分析采用pearson相关技术，得到r (206) = 0.262, p = 0.000 < 0.05。结果表明，自主学习与学生投入之间存在显著的正相关关系。
{"title":"The Relationship Between Self-Regulated Learning With Student Engagement in College Students Who Have Many Roles","authors":"Sherin Setiani, Erik Wijaya","doi":"10.2991/assehr.k.201209.045","DOIUrl":"https://doi.org/10.2991/assehr.k.201209.045","url":null,"abstract":"This research examined the relationship between self-regulated learning with student engagement in college students who have many roles. In performing their roles, college student needs to do self-regulated learning as a strategy in order to keep having student engagement, so they can reach their academic success. Self-regulated learning is a process of planning and controlling student’s cognitive, emotion, behavior, and environment to reach academic success. Student engagement is student’s involvement in emotion, cognitive, and behavior aspects of doing academic task and still persevere despite obstacles. This research involved 206 college students in X University, that consists of 114 males and 92 females. Researcher used two measuring instruments, those were Self-Regulated Learning instrument from Universitas Tarumanagara which was adapted by Monica (2013) and Student Course Engagement Quotient (SCEQ) by Handelsman et al. (2005). Analysis used pearson correlation technique, and obtained r (206) = 0.262, p = 0.000 < 0.05. The result indicates that there is a positive and significant correlation between self-regulated learning and student engagement.","PeriodicalId":346556,"journal":{"name":"Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129221599","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-12DOI: 10.2991/assehr.k.201209.027
Handy Cipto, Rezi Erdiansyah
The purpose of this study was to examine the effect of sales promotion, service quality, and perceived value on consumer repurchase at the Original Levis Store in Jakarta. The sample was selected using the nonprobability sampling method with a total of 180 respondents who were users of products with Levis Brand that were sold at the Original Levis Store in Jakarta. Data processing techniques used the SmartPLS 3 program. The results of this study indicate that sales promotion, and perceived value affect consumer repurchase. Of the three influential variables tested, perceived value is the variable with the biggest influence. Thus, in order to increase sales, perceived value can be an important input for the Original Levis Store in determining its sales strategy.
{"title":"The Effect of Sales Promotion, Service Quality, Perceived Value on Repurchase (Case Study of Original Levis Store in Jakarta)","authors":"Handy Cipto, Rezi Erdiansyah","doi":"10.2991/assehr.k.201209.027","DOIUrl":"https://doi.org/10.2991/assehr.k.201209.027","url":null,"abstract":"The purpose of this study was to examine the effect of sales promotion, service quality, and perceived value on consumer repurchase at the Original Levis Store in Jakarta. The sample was selected using the nonprobability sampling method with a total of 180 respondents who were users of products with Levis Brand that were sold at the Original Levis Store in Jakarta. Data processing techniques used the SmartPLS 3 program. The results of this study indicate that sales promotion, and perceived value affect consumer repurchase. Of the three influential variables tested, perceived value is the variable with the biggest influence. Thus, in order to increase sales, perceived value can be an important input for the Original Levis Store in determining its sales strategy.","PeriodicalId":346556,"journal":{"name":"Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130591056","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-12DOI: 10.2991/assehr.k.201209.040
Aurelia Wipranata, Liong Ju Tjung
The city of Yogyakarta is a cultural city on the island of Java that still has the character of the Islamic Mataram kingdom with this kingdom a city was formed with cultural influence and then the city of Yogyakarta. One form of culture that is owned by the city of Yogyakarta is the history of the Philosophical Axis, namely 3 (three) important monuments that are on the main street of the city of Yogyakarta. This axis illustrates the journey of one's life which will ultimately pass away to the Creator. In addition, the respect of the people of Yogyakarta City towards the Sultan is manifested by the obedience of its citizens not to build buildings higher than Sitihinggil, this indicates that the Sultan is the leader or king of the people of Yogyakarta City. Then this regulation is translated into a regulation that currently divides the Philosophical Axis area into 2 (two) parts, namely the Keraton Strategic Area and the Philosophical Axis Strategic Area. The results of this study in the form of a correlation between the culture that has long existed in the city of Yogyakarta with the current spatial structure, the goal is to look for the privileges of the main elements along the path of the Philosophical Axis of the City of Yogyakarta, find out more about the magnitude of the influence of the Sultan's power and culture which is reflected both from the behavior the people especially in their spatial layout. As well as elements that are still needed by the people of Yogyakarta City in terms of spatial and needs in large ceremonies such as Grebeg Maulud which has a series of ceremonial procedures that require public space and involve the community to participate in these traditional ceremonies, also become an object of tourism for tourists in witnessing a series of this traditional ceremony. So, it can be concluded with the existence of this Philosophical Axis, the economy and tourism of the City of Yogyakarta become more alive because tourists who come are given knowledge about the history of the Philosophical Axis. The specialty of the main element in the city of Yogyakarta is the space for the community during the Grebeg Maulud traditional ceremony, the flexibility of the function of the main road used as the route of this traditional ceremony.
{"title":"The Influence of Yogyakarta’s Philosophical Axis on City Spatial","authors":"Aurelia Wipranata, Liong Ju Tjung","doi":"10.2991/assehr.k.201209.040","DOIUrl":"https://doi.org/10.2991/assehr.k.201209.040","url":null,"abstract":"The city of Yogyakarta is a cultural city on the island of Java that still has the character of the Islamic Mataram kingdom with this kingdom a city was formed with cultural influence and then the city of Yogyakarta. One form of culture that is owned by the city of Yogyakarta is the history of the Philosophical Axis, namely 3 (three) important monuments that are on the main street of the city of Yogyakarta. This axis illustrates the journey of one's life which will ultimately pass away to the Creator. In addition, the respect of the people of Yogyakarta City towards the Sultan is manifested by the obedience of its citizens not to build buildings higher than Sitihinggil, this indicates that the Sultan is the leader or king of the people of Yogyakarta City. Then this regulation is translated into a regulation that currently divides the Philosophical Axis area into 2 (two) parts, namely the Keraton Strategic Area and the Philosophical Axis Strategic Area. The results of this study in the form of a correlation between the culture that has long existed in the city of Yogyakarta with the current spatial structure, the goal is to look for the privileges of the main elements along the path of the Philosophical Axis of the City of Yogyakarta, find out more about the magnitude of the influence of the Sultan's power and culture which is reflected both from the behavior the people especially in their spatial layout. As well as elements that are still needed by the people of Yogyakarta City in terms of spatial and needs in large ceremonies such as Grebeg Maulud which has a series of ceremonial procedures that require public space and involve the community to participate in these traditional ceremonies, also become an object of tourism for tourists in witnessing a series of this traditional ceremony. So, it can be concluded with the existence of this Philosophical Axis, the economy and tourism of the City of Yogyakarta become more alive because tourists who come are given knowledge about the history of the Philosophical Axis. The specialty of the main element in the city of Yogyakarta is the space for the community during the Grebeg Maulud traditional ceremony, the flexibility of the function of the main road used as the route of this traditional ceremony.","PeriodicalId":346556,"journal":{"name":"Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)","volume":"103 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116016451","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-12DOI: 10.2991/assehr.k.201209.106
L. Tina, Lusia Savitry Setyo Utami
Nowadays, the evolution of technology has become a bridge that is being used for the company to grow a good perspective on customers. This study aims to determine the formation of a positive image perception of BTS fans towards tokopedia companies by appointing BTS as a brand ambassador. The approach taken in this research is qualitative using the case study research method. The theory that is used in this research is a perception theory, corporate image concept, and brand ambassador concept. According to the interview result, tokopedia companies use the right way to gain customer's attention to prioritizing the use of the tokopedia application. So that the BTS fans have a perspective that tokopedia has great courage to spend a lot of money to promote their company and gain a good perspective so that the customer can trust to maintain the long-term sustainability of the brand.
{"title":"Formation of Tokopedia Image Perceptions in Public (Study On BTS Fans, ARMY)","authors":"L. Tina, Lusia Savitry Setyo Utami","doi":"10.2991/assehr.k.201209.106","DOIUrl":"https://doi.org/10.2991/assehr.k.201209.106","url":null,"abstract":"Nowadays, the evolution of technology has become a bridge that is being used for the company to grow a good perspective on customers. This study aims to determine the formation of a positive image perception of BTS fans towards tokopedia companies by appointing BTS as a brand ambassador. The approach taken in this research is qualitative using the case study research method. The theory that is used in this research is a perception theory, corporate image concept, and brand ambassador concept. According to the interview result, tokopedia companies use the right way to gain customer's attention to prioritizing the use of the tokopedia application. So that the BTS fans have a perspective that tokopedia has great courage to spend a lot of money to promote their company and gain a good perspective so that the customer can trust to maintain the long-term sustainability of the brand.","PeriodicalId":346556,"journal":{"name":"Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126555046","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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