Pub Date : 2020-12-12DOI: 10.2991/assehr.k.201209.072
S. Paramita
Trend of social media utilization rises in Indonesia's society, and it does not prevail for individuals but also institutions or organizations. A variety of institutions either the government or private companies, uses social media as their information media. Moreover, many sectors use social media and one of them is tourism sector. The sector itself includes in the priority sector in the governmen of President Jokowi. Therefore, Giriasih Village located in Gunungkidul, Yogyakarta close to Parangtritis Beach is intended to develop village tourism. Obstacle to realize the goal is because human resources are not adequate yet. Village apparatur did not undestand how to develop village tourism and its strategy to be carried out to empower villagers in the development of tourism village. Therefore, the Research Team did the problem mapping encountered in the village through the community development research with the theme on social media utilization for tourism development. The research method was case study qualitative approach with focus group discussion technique. The solution offered in this research is to know the existing problems and provide input on the role of social media for village tourism development. Social media coverage is relatively wide and it has great impact for society, and therefore, it can be utilized to expose potential village tourism.
{"title":"Social Media Utilization for Tourism Development","authors":"S. Paramita","doi":"10.2991/assehr.k.201209.072","DOIUrl":"https://doi.org/10.2991/assehr.k.201209.072","url":null,"abstract":"Trend of social media utilization rises in Indonesia's society, and it does not prevail for individuals but also institutions or organizations. A variety of institutions either the government or private companies, uses social media as their information media. Moreover, many sectors use social media and one of them is tourism sector. The sector itself includes in the priority sector in the governmen of President Jokowi. Therefore, Giriasih Village located in Gunungkidul, Yogyakarta close to Parangtritis Beach is intended to develop village tourism. Obstacle to realize the goal is because human resources are not adequate yet. Village apparatur did not undestand how to develop village tourism and its strategy to be carried out to empower villagers in the development of tourism village. Therefore, the Research Team did the problem mapping encountered in the village through the community development research with the theme on social media utilization for tourism development. The research method was case study qualitative approach with focus group discussion technique. The solution offered in this research is to know the existing problems and provide input on the role of social media for village tourism development. Social media coverage is relatively wide and it has great impact for society, and therefore, it can be utilized to expose potential village tourism.","PeriodicalId":346556,"journal":{"name":"Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)","volume":"159 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133287791","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-12DOI: 10.2991/assehr.k.201209.076
Melinda Theresia Witanto, K. Setiawan, Ari Dina Krestiawan
Indonesian traditional cakes are liked by many because of its affordable price, delicious taste, and easy to get. One of the traditional cake shops in the city of Tasikmalaya is Ny Nina’s Bakery, founded by Mrs. Ninawati and Mr. Benyamin since 1999. As times goes by, Ny Nina’s cakes became increasingly well-known and liked by many such that she could have a cake shop and factory. Now, the shop is managed by her child, named Alken Lim. Ny Nina’s Bakery and cake factory wants to continue expanding the business to become bigger. To achieve this goal, the first crucial step is to have a solid and consistent visual identity to make the Ny Nina’s Bakery brand easily recognizable by the public. The research method used was observation, interviews, questionnaires, and literature study. The study and research was conducted in Tasikmalaya, West Java, Indonesia in 2020. The design of visual identity uses guidelines from the book Creating a Brand Identity (Brooking, 2016) and the Spade of Design (Chimero, 2012). The results of the study are the visual identity of the Ny Nina’s Bakery.
{"title":"Ny Nina’s Bakery Visual Identity Redesign in Tasikmalaya","authors":"Melinda Theresia Witanto, K. Setiawan, Ari Dina Krestiawan","doi":"10.2991/assehr.k.201209.076","DOIUrl":"https://doi.org/10.2991/assehr.k.201209.076","url":null,"abstract":"Indonesian traditional cakes are liked by many because of its affordable price, delicious taste, and easy to get. One of the traditional cake shops in the city of Tasikmalaya is Ny Nina’s Bakery, founded by Mrs. Ninawati and Mr. Benyamin since 1999. As times goes by, Ny Nina’s cakes became increasingly well-known and liked by many such that she could have a cake shop and factory. Now, the shop is managed by her child, named Alken Lim. Ny Nina’s Bakery and cake factory wants to continue expanding the business to become bigger. To achieve this goal, the first crucial step is to have a solid and consistent visual identity to make the Ny Nina’s Bakery brand easily recognizable by the public. The research method used was observation, interviews, questionnaires, and literature study. The study and research was conducted in Tasikmalaya, West Java, Indonesia in 2020. The design of visual identity uses guidelines from the book Creating a Brand Identity (Brooking, 2016) and the Spade of Design (Chimero, 2012). The results of the study are the visual identity of the Ny Nina’s Bakery.","PeriodicalId":346556,"journal":{"name":"Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)","volume":"149 12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130150725","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-12DOI: 10.2991/assehr.k.201209.071
Feilina Sutanto, Riana Sahrani, Debora Basaria
This study aims to determine the relationship of Fear of Missing Out (FoMO) with psychological well-being in late adolescents using social media. Participants in this study were 104 adolescents with characteristics aged 17-22 years. Data was collected from March to April 2020. The results of the data analysis showed that there was a negative relationship between Fear of Missing Out (FoMO) and Psychological Well-Being in the late adolescents of social media users (r = -0.295, p <0.05). Further analysis using the six Psychological Well-Being dimensions showed that the autonomy dimension (r = -0.198, p <0.05), self acceptance (r = -0.223, p <0.05), environmental mastery (r = -0.382, p <0.05) and positive relations with others (r = -0.225, p <0.05) have a negative relationship with Fear of Missing Out (FoMO), but the dimensions of personal growth (r = -0.142, p> 0.05) and purpose in life (r = - 0.128, p> 0.05) has no relationship with Fear of Missing Out (FoMO).
本研究旨在探讨晚近青少年社交媒体使用中错失恐惧(Fear of Missing Out, FoMO)与心理健康的关系。本研究的参与者是104名年龄在17-22岁之间的青少年。数据收集于2020年3月至4月。数据分析结果显示，社交媒体用户青少年后期的错失恐惧症(Fear of Missing Out，简称FoMO)与心理健康呈负相关(r = -0.295, p> 0.05)，而生活目标(r = - 0.128, p> 0.05)与错失恐惧症(Fear of Missing Out，简称FoMO)无关。
{"title":"Fear of Missing Out (FoMO) and Psychological Well-Being of Late Adolescents Using Social Media","authors":"Feilina Sutanto, Riana Sahrani, Debora Basaria","doi":"10.2991/assehr.k.201209.071","DOIUrl":"https://doi.org/10.2991/assehr.k.201209.071","url":null,"abstract":"This study aims to determine the relationship of Fear of Missing Out (FoMO) with psychological well-being in late adolescents using social media. Participants in this study were 104 adolescents with characteristics aged 17-22 years. Data was collected from March to April 2020. The results of the data analysis showed that there was a negative relationship between Fear of Missing Out (FoMO) and Psychological Well-Being in the late adolescents of social media users (r = -0.295, p <0.05). Further analysis using the six Psychological Well-Being dimensions showed that the autonomy dimension (r = -0.198, p <0.05), self acceptance (r = -0.223, p <0.05), environmental mastery (r = -0.382, p <0.05) and positive relations with others (r = -0.225, p <0.05) have a negative relationship with Fear of Missing Out (FoMO), but the dimensions of personal growth (r = -0.142, p> 0.05) and purpose in life (r = - 0.128, p> 0.05) has no relationship with Fear of Missing Out (FoMO).","PeriodicalId":346556,"journal":{"name":"Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114404959","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-12DOI: 10.2991/assehr.k.201209.178
F. Lianto, N. W. Priyomarsono, Lewin Nuramin, Beatrice Wiratno
{"title":"A Phenomenological Investigation Through Amandari Contemporary Resort in Ubud, Bali","authors":"F. Lianto, N. W. Priyomarsono, Lewin Nuramin, Beatrice Wiratno","doi":"10.2991/assehr.k.201209.178","DOIUrl":"https://doi.org/10.2991/assehr.k.201209.178","url":null,"abstract":"","PeriodicalId":346556,"journal":{"name":"Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)","volume":"102 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126057140","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-12DOI: 10.2991/assehr.k.201209.086
Ranisya Fitta, F. I. Dewi, R. -. Idulfilastri
X Company is a startup company engaged in financial technology, experiencing an increased in the number of turnover. Turnover has a negative impact on the company. When the number of turnover at the company increases, the company must pay more for the process of recruiting and training new employees (Kim, 2008). Al Battat, Som, and Helahat, (2013) in their research claim turnover intention is an accurate predictor of the number of turnover. An organization can’t eliminate the intention of employee turnover, but can reduce the level of intention. Factors that cause frequent employee desires to leave the company are employee insecurities at job and commitment to the organization (Kim, 2008). Design of this study is correlational quantitative, non-experimental and sampling techniques by convenience sampling. Participants in this study is 60 participants with the characteristics worked for at least 6 months in startup company. Participants in this study were not limited by gender and age. Hypothesis testing, research conducted to examine the role of job insecurity and organizational commitment to turnover intention. Data analysis techniques using multiple linear regression with SPSS Statistics 25 application. Hypothesis testing produces a standard value of job insecurity coefficient is 0.189 and a standard value of organizational commitment coefficient is -0.689 with a significance level of 0.000. Based on the results can be concluded that job insecurity has a significant and positive effect to turnover intention. In addition, organizational commitment has a significant and negative effect to turnover intention.
X公司是一家从事金融科技的创业公司，目前营业额在不断增加。人员流动对公司有负面影响。当公司的流动率增加时，公司必须为招聘和培训新员工的过程支付更多的费用(Kim, 2008)。Al Battat, Som, and Helahat，(2013)在他们的研究中声称离职意向是离职数量的准确预测因子。组织不能消除员工离职的意向，但可以降低员工离职意向的水平。导致员工频繁离职的因素是员工对工作的不安全感和对组织的承诺(Kim, 2008)。本研究的设计是定量的、非实验的和方便抽样的相关技术。本研究的参与者为60名在创业公司工作至少6个月的具有上述特征的参与者。本研究的参与者不受性别和年龄的限制。假设检验，研究工作不安全感和组织承诺对离职倾向的作用。数据分析技术使用多元线性回归与SPSS统计25的应用程序。假设检验得出工作不安全感系数的标准值为0.189，组织承诺系数的标准值为-0.689，显著性水平为0.000。研究结果表明，工作不安全感对离职倾向有显著的正向影响。此外，组织承诺对离职倾向有显著的负向影响。
{"title":"The Role of Job Insecurity and Organizational Commitment to Turnover Intention on Startup Employee","authors":"Ranisya Fitta, F. I. Dewi, R. -. Idulfilastri","doi":"10.2991/assehr.k.201209.086","DOIUrl":"https://doi.org/10.2991/assehr.k.201209.086","url":null,"abstract":"X Company is a startup company engaged in financial technology, experiencing an increased in the number of turnover. Turnover has a negative impact on the company. When the number of turnover at the company increases, the company must pay more for the process of recruiting and training new employees (Kim, 2008). Al Battat, Som, and Helahat, (2013) in their research claim turnover intention is an accurate predictor of the number of turnover. An organization can’t eliminate the intention of employee turnover, but can reduce the level of intention. Factors that cause frequent employee desires to leave the company are employee insecurities at job and commitment to the organization (Kim, 2008). Design of this study is correlational quantitative, non-experimental and sampling techniques by convenience sampling. Participants in this study is 60 participants with the characteristics worked for at least 6 months in startup company. Participants in this study were not limited by gender and age. Hypothesis testing, research conducted to examine the role of job insecurity and organizational commitment to turnover intention. Data analysis techniques using multiple linear regression with SPSS Statistics 25 application. Hypothesis testing produces a standard value of job insecurity coefficient is 0.189 and a standard value of organizational commitment coefficient is -0.689 with a significance level of 0.000. Based on the results can be concluded that job insecurity has a significant and positive effect to turnover intention. In addition, organizational commitment has a significant and negative effect to turnover intention.","PeriodicalId":346556,"journal":{"name":"Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125241825","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-12DOI: 10.2991/assehr.k.201209.165
Mira Fajriana, Farid Rusdi
One business that is growing in the current era is food. Every day, many new business actors introduce their products through creative ideas and new innovations in the midst of intense competition so that there needs to be a good brand image in attracting consumers to buy. Lawless Burgerbar Kemang is one of the burger burgers that offers a different concept from the others, which carries the theme of rock and metal. This study aims to determine the effect of the use of rock and metal themes as brand image on consumer buying interest in Lawless Burgerbar Kemang. The research method used is quantitative methods. The number of respondents in this study were 100 people who were followers of Instagram @ lawless.burgerbar. Analysis of the data used in this study are the Validity Test, Reliability Test, Normality Test, Correlation Test, Simple Linear Regression Analysis Test, and Hypothesis Test. From the results of the study, it was found that there is an influence of the use of rock and metal themes as brand image of buying interest that is equal to 31.4% of the variable Y (interest). The remaining 68.6% is influenced by other factors not included in this study such as competitors, store atmosphere, service quality, price, food or beverage quality, and other factors.
{"title":"The Influence of Use Rock and Metal Theme as Brand Image to Consumer Buying Interest Lawless Burgerbar Kemang","authors":"Mira Fajriana, Farid Rusdi","doi":"10.2991/assehr.k.201209.165","DOIUrl":"https://doi.org/10.2991/assehr.k.201209.165","url":null,"abstract":"One business that is growing in the current era is food. Every day, many new business actors introduce their products through creative ideas and new innovations in the midst of intense competition so that there needs to be a good brand image in attracting consumers to buy. Lawless Burgerbar Kemang is one of the burger burgers that offers a different concept from the others, which carries the theme of rock and metal. This study aims to determine the effect of the use of rock and metal themes as brand image on consumer buying interest in Lawless Burgerbar Kemang. The research method used is quantitative methods. The number of respondents in this study were 100 people who were followers of Instagram @ lawless.burgerbar. Analysis of the data used in this study are the Validity Test, Reliability Test, Normality Test, Correlation Test, Simple Linear Regression Analysis Test, and Hypothesis Test. From the results of the study, it was found that there is an influence of the use of rock and metal themes as brand image of buying interest that is equal to 31.4% of the variable Y (interest). The remaining 68.6% is influenced by other factors not included in this study such as competitors, store atmosphere, service quality, price, food or beverage quality, and other factors.","PeriodicalId":346556,"journal":{"name":"Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125447506","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-12DOI: 10.2991/assehr.k.201209.057
Catharine Aditya, Aing R. Nayadilaga, M. Mutiara
Today’s lifestyles especially in middle and upper class urban society require people to carry out activities quickly, practically and technologically. Similarly, in the social environment, especially women, awareness of the importance of beauty began to develop. With so many alternative beauty service services in urban areas, it is still difficult to find a place of care that has an atmosphere that makes users relaxed. Martha Tilaar is a brand of cosmetics and beauty products that surrounds the theme of «Indonesian beauty» in its product image. Not only cosmetic products, salons and spas from Martha Tilaar also have many branchesone of them is in Kembangan, West Jakarta, by using shop houses which are combined into one. Various types of factors that are considered in planning and developing beauty center activities, one of which is interior design planning to reach a point of relaxation for the user of the room and in the division of the treatment room itself. The design method used is the design process by Rosemarry Kilmer, divided into two stages, namely the analysis phase (programming stage), and the synthesis stage (designing stage). The concept applied in this design is a design that has a contemporary style combined with Javanese-themed interior touches, so this design is expected to make guests who come to feel the atmosphere of other cities such as being on vacation without having to leave the city.
{"title":"Contemporary Javanese Interior Design of Martha Tilaar Salon and Day Spa Puri Kembangan","authors":"Catharine Aditya, Aing R. Nayadilaga, M. Mutiara","doi":"10.2991/assehr.k.201209.057","DOIUrl":"https://doi.org/10.2991/assehr.k.201209.057","url":null,"abstract":"Today’s lifestyles especially in middle and upper class urban society require people to carry out activities quickly, practically and technologically. Similarly, in the social environment, especially women, awareness of the importance of beauty began to develop. With so many alternative beauty service services in urban areas, it is still difficult to find a place of care that has an atmosphere that makes users relaxed. Martha Tilaar is a brand of cosmetics and beauty products that surrounds the theme of «Indonesian beauty» in its product image. Not only cosmetic products, salons and spas from Martha Tilaar also have many branchesone of them is in Kembangan, West Jakarta, by using shop houses which are combined into one. Various types of factors that are considered in planning and developing beauty center activities, one of which is interior design planning to reach a point of relaxation for the user of the room and in the division of the treatment room itself. The design method used is the design process by Rosemarry Kilmer, divided into two stages, namely the analysis phase (programming stage), and the synthesis stage (designing stage). The concept applied in this design is a design that has a contemporary style combined with Javanese-themed interior touches, so this design is expected to make guests who come to feel the atmosphere of other cities such as being on vacation without having to leave the city.","PeriodicalId":346556,"journal":{"name":"Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129997430","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-12DOI: 10.2991/assehr.k.201209.137
Jeane Neltje Sally, V. Joe
In this thesis, the author raises the issue of incest marriage in the Polahi tribe based on Law Number 1 of 1974 concerning Marriage. The problem in this thesis is to analyze the validity of incest marriage in the Polahi tribe based on the Marriage Law. Inbreeding is a taboo thing to do, especially in Indonesia, but at the present time inbreeding is a common thing to do marked by the number of incest marriages that occur. There are national laws and religious laws that forbid incest marriage. However, the number of incest marriages that occur makes the rules and reality not in line, this results in incest marriages that are declared null and void by law which means the relationship is null and void by itself because it has violated Islamic law or the established laws, in accordance with what regulated in Article 22 of the Marriage Law states that marriages that do not meet marital conditions can be canceled that is also strengthened by Article 37 Government Regulation Number 9 of 1975 concerning the Implementation of Marriage Law. Regarding children resulting from inbreeding, it is stated that the child outside of marriage or illegitimate child, and regarding the inheritance of the child outside marriage, only has a civilization that raises rights and obligations and inherits from his mother and does not have a civil status with his father.
{"title":"Validity Analysis on Polahi Tribe Incest in Gorontalo Based on Law of Marriage Number 1 of 1974","authors":"Jeane Neltje Sally, V. Joe","doi":"10.2991/assehr.k.201209.137","DOIUrl":"https://doi.org/10.2991/assehr.k.201209.137","url":null,"abstract":"In this thesis, the author raises the issue of incest marriage in the Polahi tribe based on Law Number 1 of 1974 concerning Marriage. The problem in this thesis is to analyze the validity of incest marriage in the Polahi tribe based on the Marriage Law. Inbreeding is a taboo thing to do, especially in Indonesia, but at the present time inbreeding is a common thing to do marked by the number of incest marriages that occur. There are national laws and religious laws that forbid incest marriage. However, the number of incest marriages that occur makes the rules and reality not in line, this results in incest marriages that are declared null and void by law which means the relationship is null and void by itself because it has violated Islamic law or the established laws, in accordance with what regulated in Article 22 of the Marriage Law states that marriages that do not meet marital conditions can be canceled that is also strengthened by Article 37 Government Regulation Number 9 of 1975 concerning the Implementation of Marriage Law. Regarding children resulting from inbreeding, it is stated that the child outside of marriage or illegitimate child, and regarding the inheritance of the child outside marriage, only has a civilization that raises rights and obligations and inherits from his mother and does not have a civil status with his father.","PeriodicalId":346556,"journal":{"name":"Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126201262","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-12DOI: 10.2991/assehr.k.201209.010
Keni Keni, Hendry Tjoe, N. Wilson, E. S. Negara
This study aims to understand the impact of perceived security, perceived usefulness, and perceived ease of use on intention to use among Indonesians in the e-payment sector. This study implements survey method, in which a total of 106 respondents participated in this study. All data then were analyzed using PLS-SEM method using SmartPLS 3.2.8 software. Based on the results of the data analysis, it could be concluded that perceived usefulness, perceived ease of use, and perceived security had a positive impact on consumers’ intention to use e-payment services in Indonesia. The results of this study could be implemented in order to raise and increase e-payment companies’ awareness and understanding toward the importance role of perceived usefulness, perceived security and perceived ease of use in stimulating people’s intention to use e-payment services in daily purchasing activities.
{"title":"The Effect of Perceived Security, Ease of Use and Perceived Usefulness on Intention to Use Towards Mobile Payment Services in Indonesia","authors":"Keni Keni, Hendry Tjoe, N. Wilson, E. S. Negara","doi":"10.2991/assehr.k.201209.010","DOIUrl":"https://doi.org/10.2991/assehr.k.201209.010","url":null,"abstract":"This study aims to understand the impact of perceived security, perceived usefulness, and perceived ease of use on intention to use among Indonesians in the e-payment sector. This study implements survey method, in which a total of 106 respondents participated in this study. All data then were analyzed using PLS-SEM method using SmartPLS 3.2.8 software. Based on the results of the data analysis, it could be concluded that perceived usefulness, perceived ease of use, and perceived security had a positive impact on consumers’ intention to use e-payment services in Indonesia. The results of this study could be implemented in order to raise and increase e-payment companies’ awareness and understanding toward the importance role of perceived usefulness, perceived security and perceived ease of use in stimulating people’s intention to use e-payment services in daily purchasing activities.","PeriodicalId":346556,"journal":{"name":"Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)","volume":"97 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124516744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-12DOI: 10.2991/assehr.k.201209.047
Graceshiella Jeftannie, M. G. Yoedtadi
Human dependence towards the Internet in finding information provides ideas for business people to combine the use of communication and information technology with the business they run. An online wedding marketplace named Bridestory is one of the tangible pieces of evidence of this phenomenon, which is aimed at making it easier for brides to find information about marriage. This study aims to determine whether there is an effect of brand awareness on consumer interest in use Bridestory as a wedding event organizer service. The method used in this research is quantitative with survey methods. The number of respondents used in this study was 80 people. Respondents were selected using a purposive sampling technique, that is, with the criteria of not being married and within ages to 21-25 years. Data Analysis uses a validity test, reliability test, normality test, correlation coefficient test, regression analysis, and hypothesis testing. Based on the results of the study, it was found that there is an effect and strong relationship between Bridestory's brand awareness of consumer interests using a wedding organizer.
{"title":"Bridestory Marketing Communication (Quantitative Study Influence Brand Awareness on Consumer Interest Using Wedding Organizer)","authors":"Graceshiella Jeftannie, M. G. Yoedtadi","doi":"10.2991/assehr.k.201209.047","DOIUrl":"https://doi.org/10.2991/assehr.k.201209.047","url":null,"abstract":"Human dependence towards the Internet in finding information provides ideas for business people to combine the use of communication and information technology with the business they run. An online wedding marketplace named Bridestory is one of the tangible pieces of evidence of this phenomenon, which is aimed at making it easier for brides to find information about marriage. This study aims to determine whether there is an effect of brand awareness on consumer interest in use Bridestory as a wedding event organizer service. The method used in this research is quantitative with survey methods. The number of respondents used in this study was 80 people. Respondents were selected using a purposive sampling technique, that is, with the criteria of not being married and within ages to 21-25 years. Data Analysis uses a validity test, reliability test, normality test, correlation coefficient test, regression analysis, and hypothesis testing. Based on the results of the study, it was found that there is an effect and strong relationship between Bridestory's brand awareness of consumer interests using a wedding organizer.","PeriodicalId":346556,"journal":{"name":"Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122937656","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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