This study examines how private forest owners (PFOs) in Germany differ in their forest-related attitudes and practices across the ten Sinus Milieus, with a particular focus on nature conservation and traditional forest management. Building on the dataset from Feil et al. (2018), we conducted a new analysis of 40 forest-related variables to assess whether PFOs from postmaterialist milieus stand out in their support for nature conservation and whether a divide exists between so-called “forestry-close” and “forestry-distant” milieus. While this distinction appears to hold to some extent at the level of attitudes, actual practices reveal a far more differentiated picture. PFOs from the Conservative-Established and Modern Mainstream milieus consistently supported traditional forest management. However, the Traditional milieu—typically considered forestry-close—showed notable support for both conservation and management attitudes and practices. Conversely, certain forestry-distant milieus, especially the Socio-Ecologicals, Performers, and Hedonists, demonstrated strong engagement in both conservational and managerial activities. Although postmaterialist milieus strongly supported nature conservation (among others), they were not unique in this respect. This study shows that Sinus Milieus provide a reliable basis for distinguishing between PFO groups with significantly different forest-related attitudes and behaviours, offering a more nuanced perspective than traditional socio-demographic classifications. The findings highlight the need for forest policy and outreach to move beyond simplistic dichotomies and instead adopt milieu-specific approaches. The study also recognises limitations related to the interpretation of key terms such as conservation or felling, which may vary across milieus. Further qualitative research is underway to explore these conceptual understandings more deeply. In sum, the assumption of a clear divide between forestry-close and forestry-distant PFOs does not sufficiently reflect the complexity of forest-related decision-making.
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